ISSUE 04
WHAT’S THE SCOOP? As we approach our next LEE Loves Local week in February, it is a great time to reflect on why we started this campaign. LEE realizes how important our local community is to so many. It is important to us to sustain our community by providing careers to our associates and by keeping our supply chain local. With this in mind, a few years ago, Norman and Bondi Coley were brainstorming on how LEE could support local dealers in their own communities in this world of online shopping. After lots of ideas, but nothing really coming together, they were introduced to Kristin Alber of REstyleSOURCE. She had an idea of supporting local dealers by giving them a support system to use throughout the year, and by teaming up with REStyleSOURCE, our LEE Loves Local campaign was born!
This movement encourages brick and mortar stores to be leaders in their communities and become ambassadors to the mission of supporting local shopping. Without the support of the community, local shops will not thrive. It is important to engage in community events, and LEE is here to help you be a leader! February 6-15, 2016 will be our next LEE Loves Local week. LEE will be advertising nationally in several shelter magazines promoting events on our LEELOVESLOCAL.COM website. Don’t be left behind! Start planning now for your event. REstyleSOURCE is here to help you every step of the way to get your event registered. They will also help you plan your event! It doesn’t take a lot of money or time to hold a successful event, but it does take some
planning. As a sponsored dealer on REstyleSOURCE, you can tap into all of the items available in the “toolbox” that will help you promote your event, as well as cross promote on social media. This movement is gaining national attention with our coveted ICON HONORS Medal of Excellence from Americasmart for our LEE Loves Local campaign, as well as national magazine interest. It’s time to make this campaign work for you! This is about promoting local businesses, supporting LEE dealers and creating excitement in your community! GET INVOLVED TODAY!