LEE LOVES LOCAL | April 2014 Newsletter

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ISSUE 01

WHAT’S THE SCOOP? We are thrilled to be gaining momentum with our LEE Loves Local movement with REstyleSOURCE. In our first nationally advertised campaign, we were able to assist 183 LEE Loves Local dealers promote and participate in events that encouraged brick and mortar shopping to consumers. Despite the “Polar Vortex”, we saw increased sales across the country and hope that you experienced devoted shoppers coming into your stores asking about the LEE Loves Local event! LEE is working on your behalf to bring more awareness to the consumer about the benefits of supporting local neighborhoods and businesses through our marketing and advertising efforts. We want shoppers to know the passion and dedication that you have about each and every object that you invest for your store. Everything was chosen by you for a different reason, and they will

develop the confidence in knowing that each visit to your store brings a genuine relationship that they get from a physical shopping experience. With REstyleSOURCE being the National Guide to Local Shops, Businesses and Restaurants, we are thrilled to help connect shoppers with real people and real stores that built America! At this time we have 256 LEE sponsored pages on REstyleSOURCE. Your LEE sponsored page on REstyleSOURCE gives consumers a look into your store and inspires them to stop in and take a look. A premium partnership with REstyleSOURCE gives you an opportunity to associate more products to your inventory on the site as well as discover new manufacturers, obtain special graphics and materials to share, and be a part of their Shop Talk series. This is an easy way to let consumers know more about your store and the products you carry.

A LETTER FROM LEE For 45 years, the support of dealers like you has brought us to the forefront of the furniture industry. We continue to do what is right for our customers, our associates, our vendors, our community, and our environment. You are the reason we love what we do! Now, through our LEE LOVES LOCAL campaign, we hope to bring consumer awareness to the importance of supporting those who make up their community. We are here to bring you more exposure and opportunities through our marketing efforts and promotions. LET’S BRING BACK SHOPPING LOCALLY!


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