Company Brochure by Restaurant Secrets Inc

C O M P A N Y

F A C T

F I L E

TABLE

OF CONTENTS WHO WE ARE 5 MISSION & VISON 9 C O R E VA L U E S & D N A 13 C O M PA N Y C U LT U R E 17 AREAS OF EXPERTISE 23 MOST SIGNIFICANT P R O J E C T S T O D AT E 2 7

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Q U A L I T Y C E R T I F I C AT I O N S 3 0 PROJECT AWARDS & MENTIONS 31 FROM THE CEO'S DESK 33

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WHO

WE ARE WE ARE A TEAM OF EXPERT RESTAURANT CONSULTANTS & BUSINESS INCUBATORS IN THE UAE, WHO HAVE BEEN PROVIDING 360 DEGREE TOTAL F&B INCUBATION IN-HOUSE SINCE 2008 WITH OVER300 PROJECTS UNDER OUR BELT

3 T H E M A I N F E AT U R E S T H AT S E T U S A PA R T A R E

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We are the only full solution F&B firm in the Middle East & most parts of the world, that provides total F&B incubation in-house. This unique Business set up ensures synergistic results as teams work together to develop all elements of a concept. Nothing is outsourced. We have helped our home-grown brands & other established F&B businesses develop SOPs & franchise systems for successful penetration in foreign markets.

4 5 6

We have taken the most successful tried and tested methods of launching successful restaurants and fine-tuned them for many dynamic entrepreneurs & investors throughout the past two decades, which can be measured by the magnitude & quality of our home-grown projects. Our expertise in F&B business incubation & fully equipped in-house team of F&B & Creative professionals ensures successful turn-key execution with all factors including concept development, menu engineering, business plans, interiors, branding & marketing to hiring the right staff. We offer local intelligence to foreign franchisers seeking locations, local inputs & talent requisition. We are the only ISO-certified F&B consultancy firm in the region. We guarantee continuous quality assurance in our work through our ISO Quality Management Certification.

&VISION

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MISSION

ISSI

We exist to purposefully honor our stewardship commitment by continuously impacting the lives of our clients, our people, communities & our nations. Through nurturing leadership, a learner’s mindset to expertise, excellent solutions & creative ideas we invest into all stakeholders with the purpose of sustainable prosperity.

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OUR TOOLS:

ISI We are embarked on a journey of success along with our people, our clients, our communities & our nations. We believe we have been entrusted with purpose & we are acutely aware of our responsibility to act with integrity & excellence in every sphere.

WE SERVE OUR CLIENTS THROUGH OUR IN-HOUSE TURN-KEY SOLUTIONS FOR CONCEPTUALIZATION, INCUBATION & EXECUTION OF SUCCESSFUL RESTAURANTS FOR OUR CLIENTS. OUR ACCUMULATED LOCAL INTELLIGENCE ENSURES NEW CONCEPTS AS WELL AS FRANCHISERS & FRANCHISEES BENEFIT FROM OUR CONSULTANCY.

OUR ULTIMATE GOAL IS TO BRING FRUITFUL

WE SERVE OUR PEOPLE BY PROVIDING AN ATMOSPHERE OF CREATIVITY WITH EXCELLENCE FOR YOUNG LEADERS TO EMERGE & EMBARK ON THEIR OWN PERSONAL JOURNEYS OF SUCCESS.

TOGETHER.

PROSPERITY TO EVERY PROJECT & VENTURE THROUGH CREATIVE BENCHMARKING SOLUTIONS & STRATEGIC PLANNING SO WE CAN ALL ENJOY THE FRUITS OF OUR LABOR

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CORE VALUES & DNA

EXCELLENCE

nlike perfectionism, excellence is a standard for personal achievement, totally immersed in the belief that we are capable & meant for much more than we fathom, think or conceive. And excellence is impossible without passion. We define ourselves as people filled with a passion to excel.

C R E AT I V I T Y

reativity is the true nature of us all, unleashed in circumstances that allow newer & better ideas to prevail. Creativity springs from a joyful heart that knows to embrace all moods, flavors, colors & differences. We continuously improve our environment so that it can nurture creative expression through our multi-cultural teams.

INTEGRITY

e are all built with integrity as a default mechanism. Sustainable results are always deeply rooted in a soil, rich with integrity. We choose who we work with & are in turn chosen by the discerning, because we are unwavering in our commitment to doing business with integrity.

S T E WA R D S H I P

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nowledge of our bigger purpose drives us every day. People leave legacies behind in many ways: through inventions, their offspring or new philosophies. Our humble mission is to steward the journey of success of all our stakeholders – our people, our clients, our communities & our nations.

COMPANY

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CULTURE

he leadership at RSI is deeply rooted in age-old principles of excellence, creativity, integrity & stewardship. We believe leaders emerge from all walks of life with varied backgrounds & skills, but the one common denominator at the core is a commitment to building success & prosperity with purpose for all - our, our clients, our people, our community & our nations.

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WITH THIS PURPOSEFUL DIRECTION, OUR TEAM IS LED TO STRIVE FOR EXCELLENCE, REACH FOR WHAT OTHERS BELIEVE IMPOSSIBLE, WORK TIRELESSLY TO ACCOMPLISH WHAT’S BEEN PROMISED & CELEBRATE & LEARN FROM TRIALS & VICTORIES.

PRINCIPALS Gabrielle F. Mather CEO & Co - Founder Ralph L. Homer Co-Founder

L E G A L I N C O R P O R AT I O N Operating from mainland Dubai, RSI is the main branch of a foreign company, incorporated in BVI.

BANKERS Emirates NBD, Emirates Towers, Dubai

O F F I C E S & C O N TAC T D E TA I L S Dubai Head Office Office No. 81, Level 3, Oasis Centre, Sh. Zayed Rd. Dubai, UAE +971 4 331 0033 London Branch Office 1 Berkeley St., Mayfair, London W1J 8DJ, United Kingdom

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Email address: hey@restaurantsecrets.com

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AREAS

OF EXPERTISE 23

B’dou Café. Render: Restaurant Secrets Inc.

F&B CONCEPT DEVELOPMENT

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Roti Rollers. Concept: Restaurant Secrets Inc.

BRAN D DEVELOPMENT

FULL F&B B USINESS I N C U B AT I O N & T U R N K E Y PROJECT MANAGEMENT

M E NU DE VELOPMENT

O P E R AT I O N A L SUPPORT PRE-OPENING & POST OPENING

F & B P R O D U C T I O N L AY O U T S & INTERIOR DESIGN

TA L E N T REQUISITION & HEAD HUNTING

FEASIBILITY STUDIES

C O M P L E T E BR A N D MANAGEMENT

BRAND C I N E M AT O G R A P H Y & PHOTOGRAPHY

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MOST SIGNIFICANT PROJECTS TO DATE /

The Duchess. Render: Restaurant Secrets Inc.

HAVE SERVED OVER

300

BRANDS SINCE

OU R I N C U B A T I O N I N 2 0 0 1

SINC E

T H E N , W E H A V E C O M P L E T E D OV E R

150

I N T E R IOR DESIGN P R O J E C T S IN-HOUSE

WE HAVE COMPLETED OVER

185

K I TCHEN

DESIGN & KITCHEN CONSULTANCY PROJECTS

HAVE DEVELOPED

AROUND

150

MENU’S

RANGING FROM VARIOUS UNIQUE ITEMS TO ENTIRE MENU’S WE HAVE SUCCESS FULLY BROUGHT TO LIFE JUST

UNDER

150

DREAMS WITH OUR FULL CONCEPT

DEVELOPMENT

WE H A V E S E R V E D

160

BRANDS WITH OUR

BRAND MANAGEMENT TEAM

WE HAVE COMPLETED WEB & APP DEVELOPMENT FOR NEARLY

170

FOR

OUR CLIENTS.

WI T H O U R H R T E A M , W E H A V E C O M P L E T E D RECRUITING FOR OVER

200 0

BRANDS

QUALITY CERTIFICATION

PROJECT AWARDS & MENTIONS /

I S O 9001 (2018)

Listed, Dubai’s Top 10 Hidden Food Gems, Dubai Tourism - Dubai FoodFestival

Nominated, Best Restaurant Time Out Restaurant Awards 2019 Shortlisted, Best French Restaurant, Fact. Dining Awards Abu Dhabi 2018 Shortlisted, Best French Restaurant, Time Out Dubai Awards, 2018 Shortlisted, Best French Restaurant, Time Out Dubai Awards, 2017 2017 Snail of Approval, Slow Food, First Restaurant in UAE Nominee, Favourite French Restaurant (Over DHS400), What's On Dubai Awards, 2015 Winner, Restaurant of the Year, What's On Dubai Awards, 2015

Winner, Best Wrap, Dubai Street Food Awards 2018

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Winner, Best Sandwich, Zomato Users Choice Awards

Winner, SWEETest Challenge Award, Godiva Chocolatier Winner, 100 Best Brunch Spots in America, Poor Taste Magazine 2011 Listed as New York’s Hottest Breakfast Nook, The New York Daily News - 2010 Listed, Cult Favorite, TIME magazine

Nominated, Saturday Brunch, Fact. Dining Awards Dubai, 2021

Best Pancake in New York City, Time Magazine 2005

Nominated, Friday Brunch - Casual Dining, Fact. Dining Awards Dubai, 2021

Listed, Best Pancake in New York City, Time Magazine 2008 Listed, Top Traditional American Restaurant in New York City, Zagat 2013

Winner, Fine Dining Brunch, BBC Good Food Magazine Awards, 2019

Finalist, Start-up of the Year, Arabian Business Start-up Awards

Winner, Best Restaurant Middle East & Africa, Restaurant & Bar Design Awards, 2018

Listed, Best Healthy Meal Delivery, Emirates Woman Magazine

Winner, Best Overall Restaurant , Restaurant & Bar Design Awards, 2018 Winner Spacial Awards, Hospitality Restaurant of The Year, Frame Awards, 2018

Winner, Franchise of the Year, International Franchise Conference and Exhibition 2016

Winner, Best Regional Interior Design, Bazaar Interior Awards, 2018 Winner, Best International Restaurant, Surface Travel Awards, 2018

Finalist, Best International Restaurant, What’s On Dubai Awards 2018 Listed, Best Work Cafés in Dubai, StepFeed 31

FROM THE

CEO’S DESK

“

I welcome you to RSI and thank you for getting in touch. RSI is a company built on age-old values of trust & stewardship. We specialize in F&B solutions with 360 degree services for both start-ups & mature F&B companies. At our heart we are people of passion & purpose, built to support entrepreneurs with expertise & integrity. With almost two decades in the industry, we have had the privilege of serving clients in GCC & other international countries. With more than 300 projects under our belt, we are constantly learning & evolving. I invite you to navigate through the website, our social media platforms & testimonials

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“G

”

abrielle Mather, a creative soul in the pursuit of excellence, has lived in the UK, Singapore & UAE and all of her diverse international experiences are illustrated in both her business & personal life. She is a seasoned Restaurateur; Operator & as a trusted F&B Consultant she has been incubating F&B businesses since 2001. Gabrielle has led the development of over 300 F&B Concepts with 360 degrees hands on experience in BOH & FOH experiences with particular expertise in concept creation, menu development, interior design & brand development. As COO & Co-Founder of Lincoln Hospitality from 2018-2020, her leadership oversaw the rebranding & operational turn-around of 4 prime Emaar properties La Sere, The Loft at Dubai Opera, Taikun & Distillery in the 2018 acquisition of the AED 100 million Capex venues by Restaurant Secrets Inc. With a Business (Marketing) degree from the University of Hartford, she is also a BVQI - ISO certified Quality Auditor & trained in luxury product development at the University of London.

G A B R I E L L E F. M A T H E R CEO & Co-Founder

BRANDS WE HAVE DEVELOPED & OPERATE UNDER OUR SISTER COMPANY

LINCOLN HOSPITALITY

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La Serre is a brand that was born in Dubai, completely home grown and independently run for the past 9 years in what is recognized as one of the globe’s most competitive food and beverage markets. Dubai has more restaurants per capita than New York, London and Singapore and our longetivity and continued success is a testament to our relentless pursuit of service excellence and awareness of global market trends not to mention the strength of the brand something we are fiercely protective and proud of.

WELCOME TO

LA SERRE

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La Serre is more than a French restaurant, more than a café. La Serre is a lifestyle destination, a social hub that connects Downtown Dubai. It is a little piece of Paris nestled in the shadow of Burj Khalifa. From 7am until late into the night the restaurant and boulangerie hums to the tune of families having breakfast, friends catching up over coffee, businessmen, socialites all dining and entertaining in an ever-changing atmosphere that caters for their every need.

OUR

FOOD OUR MENU EVOLVES WITH THE SEASONS AND WE LEAVE NO MARGIN FOR ERROR IN THE EXECUTION AND DELIVERY OF OUR PRODUCT

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Our commitment to sustainability is one of our key factors when it comes to our menu offering. We use only sustainable products, work closely with local suppliers here in the UAE and import only the finest French ingredients to be used in the restaurant. Under the guidance of our Michelin trained Executive Chef, Anne Laure Morisset the menu at La Serre is a timeless fusion of traditional French technique and cuisine that we have adapted to meet the needs of the local market.

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CONCEPT BRIEF RSI COMPANY FACT BROCHURE

MONACO BY LA SERRE WILL BE A SUPER-LUXE ALL DAY DINING AND LIFESTYLE DESTINATION. With a focus on a multi-sensory fully immersive experience inspired by the Golden Age of the French Riveira. The offering will be luxurious and multi faceted ranging from the delivery of high end French cuisine to our focus on health and wellness in our Spa.

GRACE

MONACO

GRACE IS A RESTAURANT CONCEPT WITHIN THE VENUE THAT WILL TRANSPORT GUESTS TO THE FRENCH RIVIERA.

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Décor will reflect the light and airy feel experienced on the Riveira. An all day dining experience that evolves from casual breakfast to high end French Cuisine with influences from across the Mediterrean at night this will be a truly unrivalled dining experience.

LA MALA

BY MONACO TAKING INSPIRATION FROM THE BEAUTIFUL PRIVATE BEACHES THAT STRETCH FROM MONACO THE WHOLE WAY ALONG THE RIVIERA, LA MALA WILL BE A DESTINATION BEACH LOCATION UNIQUE TO DUBAI.

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We will focus on delivering a truly authentic French Riviera style experience with all day dining menus served from 8 am - Late. Focus will be on exclusivity, luxury and ultimately the delivery of a beach experience not seen in Dubai.

THE SPA

BY GUERLAIN AT MONACO RSI COMPANY FACT BROCHURE

SURRENDER TO AGE-OLD TRADITIONS AND MODERN SKINCARE INNOVATIONS IN THE GUERLAIN SPA AT MONACO . DISCOVER THE LATEST ADVANCEMENTS IN SKINCARE IN THE MOST SERENE AND SECLUDED OF ENVIRONMENTS, A DISTINCTLY MOORISH SANCTUARY DESIGNED JUST FOR YOU. Trust in the expertise and care of our highly-skilled therapists and feel restored, revived and radiant.

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FOOD OFFERING

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BEVERAGE OFFERING 53

T A I K

WHO

WE ARE

U N

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D Taikun ( 大君 ) is an archaic Japanese term of respect, which once referred to an independent ruler who did not have an imperial lineage. Its literal meaning is “Great Lord & Prince” or “Supreme Commander”.

U B A I

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Taikun Restaurant & Lounge features the vivid flavors of East Asian cuisine in an atmosphere that marries the tranquility of Asia with the vibrant energy of Downtown Dubai. With a casual restaurant & lounge and an expansive garden & terrace overlooking the city, it is a perfect hub for laid back gettogethers and social gatherings.

OPENING HOURS: 12:00pm – 5:00pm

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6:00pm – 2:00am

ADDRESS: Vida Downtown Mohammed Bin Rashid Boulevard, The Old Town Downtown Dubai Dubai, United Arab Emirates

SEATING CAPACIT Y: 350 people

www.taikundubai.com /taikundubai @taikundubai 59

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DUBAI HEAD OFFICE +971 4 331 0033 OFFICE NO. 81, LEVEL 3, OASIS CENTRE SH. ZAYED RD., DUBAI, UAE