Listing Pack Motels & Caravan Parks
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Content Navigation Leasehold 11 Caravan Park 13 Investment 12 Freehold Going Concern 14 Why Choose ResortBrokers Listings Marketing Where To Go From Here Sales Process Appraisals Why Choose ResortBrokers? 4 #We Are Everywhere 5 Points of Difference 6 Timeline & Guidelines 9 Why List With Us Exclusively? 16 Benefits Of Listing With ResortBrokers 20 What We Need From You 30 Questions For You 8 What Affects The Price Sales Method One 17 External Web Listing Guide 21 Sales Method Two 18 Additional Marketing Options 22 Extra Marketing Options 23 Importance of Professional Photography 24 Marketing Case Studies 25 ResortBrokers Informer Magazine 27 ® Motels & Caravan Parks
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Why Choose ResortBrokers?
ResortBrokers sells more motel and caravan park assets than any other agency in the sector, giving us the experience and contacts to deliver you the best possible result.
Over the past 10 years, we have sold and settled over 1000 motels and caravan parks with a total value of more than $1.2 billion.
ResortBrokers has a highly-integrated national team of 30+ experienced brokers giving you maximum exposure and service.
We are truly national with specialist brokers in all state and territories. With ‘feet on the ground’ in every region, we have unbeatable local knowledge and we can respond to our clients’ needs quickly.
We have strong relationships with the full spectrum of operators and buyers ranging from your mum and dad operators through to large corporate and all big hotel brands.
Established in 1985, we have more than five decades’ experience. ResortBrokers pioneered the motel leasing concept in the 1980s.
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#We Are Everywhere
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Melbourne
Tim Crooks & Alex Cook
Shane Croghan Far North Queensland
Marissa
Tasmania
North
Blair MacDonald Western Australia Glenn Millar & Chenoa Daniel Sunshine Coast Paul Mueller, Steve Campbell & Todd Warner Gold Coast Jessie Shi, Nathan Eades, Jeff Keast & Frank Matus Brisbane
Von Stieglitz
Russell Rogers South Coast NSW & Act Chris Kelly Central West NSW Greg James & Miguel Bonzia Gold Coast & Northern NSW Jacqueline Featherby Tim Mayoh Central Coast NSW, Newcastle & Hunter Valley Greater Sydney Jason Vogler South West QLD & North West NSW Des Fagg & Glen Cummins
Queensland
Nathan
David
Kelli Crouch South Australia Central
Kelli Crouch & Trudy Crooks Northern Territory
Benjamin
Faiers
Queensland Sunshine Coast & Fraser Coast
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Debbie Cooper South West NSW & North West VIC
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Motels & Caravan Parks
Points Of Difference
We qualify our buyers rigorously and help them to appoint appropriate industry specialists, ensuring they have the financial capacity and industry know-how to complete a purchase successfully
Over 50% of our sales are conjunctions between our brokerswhen you list with us, you’re listing with 30+ brokers nationwide
The vast majority of our sales settle. We believe our job is only just starting when a sale is agreed - we manage the due diligence process closely to pre-empt and avoid any hurdles.
We have a highly talented in-house marketing team which presents opportunities better than anyone in the industry. We can create bespoke campaigns, and can adapt strategy quickly depending on enquiry level.
Over the past five decades, we have developed a well-maintained database of 32,000 industry insiders. We have a bespoke property alerts’ system which notifies buyers automatically and new of suitable listings.
We are a 7-days-a-week business a nd are always available for our clients. We commit to attending every inspection in person.
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Questions For You
Why
What
What
What
What
2a
are you looking to sell?
is your preferred timeline?
price
are your
expectations and why?
are you planning to do next?
level of discretion
you need?
do
anything
you
your
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Is there
in particular
are looking for in
broker?
Sales Process Timeline & Guidelines Listing Prepare Marketing Go Live Qualify Buyers Inspections Contract Offer Finance Due Diligence Legal Due Diligence Valuation Settlement Landlord Assignment 2b ® Motels & Caravan Parks BACK
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There are many factors that will affect the price. Bear in mind that the industry and market is driven by banks and valuers. Volume of workload Leasehold What Affects The Price Rent vs profit ratio Relationship with landlord Quality and stability of staff Location Condition of property Profit Turnover Have you considered partnering with your landlord and going to market together? Lease term 2a ®
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Motels
Location Condition of property Rent Lease term Investment What Affects The Price Quality of lessee Rent vs profit ratio 2b ®
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What Affects The Price Location Condition of property Profit Client profile Caravan Parks Quality and stability of staff Short term vs permanent Have you considered partnering with your landlord and going to market together? 2c ®
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Affects The Price Freehold Going Concern Quality and stability of staff Location Condition of property Profit Turnover Growth potential Have you considered partnering with your landlord and going to market together? 2d ®
What
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Why List With Us Exclusively?
We can ensure the market message is clear and consistent, alleviating any uncertainty.
We can ensure all potential buyers are dealt with in a prompt and professional manner.
All enquiry is channelled through one broker, driving a sense of competition.
A dedicated broker can justify committing a lot more time and focus to your listing.
It’s important you choose a broker who you think is best for you.
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Sales Method One
On Market
On Market vs Off Market
Off Market
This gives the property maximum exposure to a multitude of potential buyers and is our most common method of sale.
This also tells the market that the vendors are committed to selling their property and it serves to create competition among buyers, usually driving the final sales price up.
This obviously is a discreet method which provides our potential purchaser with a sense of exclusivity. Dealing with the one quality and exclusive buyer means we are able to ensure the deal moves along to settlement with as few delays as possible.
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Sales Method Two
Expressions Of Interest (EOI) vs Private Treaty
Expressions Of Interest
The open nature of the sales process, combined with the pre-set closing date, creates a competitive environment and sense of urgency for prospective purchasers. The absence of a sales price means that the realised value is set by the market.
Private Treaty
This is the most commonly used method in the industry and it means going to the market with a sales price. Private Treaty ensures we are only dealing with buyers who are qualified at that level and have the ability and experience to complete the transaction.
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The Benefits Of Listing With ResortBrokers
Digital
Information Memorandums Listing
Our fully-optimised website is the best in the business and your photos will run in our highly engaging carousel. Email Sent Via Daily Property Alerts
Your listing will be sent to our database of potential buyers with a link back to resortbrokers.com.au
Listings On Leading External Websites
Refer to the complete guide of external website listings on the following page.
Web Listing On resortbrokers.com.au
Web
Quite simply, we hit the mark and get results. 5a ®
We will produce a high quality PDF document highlighting all the key aspects of your property. Motels & Caravan Parks
Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* Property � � Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* Elite Plus Only (Vendor Paid) Price On Application � Enhanced Only �^ �^ �^ ^Exclusive listings only Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* All listings �^ �^ � �^ ^Exclusive listings only Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* All listings � � � � � Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* All listings � � � � � External Web Listing Guide *Upgrade rates upon request 5b ® Motels & Caravan Parks BACK
Additional Marketing Options
For our on market listings with a minimum 120 day exclusive agency we are occasionally able to include the following:
Our EDMs are a powerful marketing tool and we can create customised campaigns which really stand out from the crowd.
We have premium subscriptions with most of the leading national sales’ websites which provides us with upgrades on listings.
We can generate national, regional or local media coverage which will give you, and your property, valuable attention.
We’ve ramped up our social media strategy with a schedule of high-quality posts which is aimed at creating a buzz.
Digital EDM Upgrades On External Websites
Press Release Bespoke
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Social Media Post & Stories
Complement Our Standard Marketing Suite
We would be delighted to devise a tailored marketing campaign for you, at your cost.
Options include:
Bespoke
Information
ResortBrokers will prepare a high-quality bespoke printed IM with design and copywriting prepared inhouse, to showcase your property to the market.
Design and execution of organic posts and paid campaign creative for Facebook and Instagram along with ongoing analysis and optimisation.
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Strategy, execution and ongoing management/optimisation of paid search campaigns on Google to drive efficient leads across all types of listings. Memorandum
Social Media Campaign
Pay Per Click Campaign
Professional Property Video
Live drone or aerial video footage with music and graphics conveying property scale and finish which can be viewed as a remote inspection worldwide.
The Importance Of Professional Photography
High-impact photographs are the all-important attention-grabbers that make successful marketing campaigns leap off the page, screen and sign. ResortBrokers can source a quote from professional photographers and videographers from all across the country if required.
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Caravan Parks
Tweed Heads
Marketing Case Study Colonial Tweed Holiday & Home Park
Campaign Outcome Several high-profile operators competed for this quality asset during the EOI. The price was among the highest ever for a caravan park in Australia. Inspections + Offers 14 + 6 Property Type Freehold Caravan Park | Sale Method Expressions Of Interest (EOI) | Campaign Type Fully Integrated Philip and Sandra Clark (Vendor) - Colonial Tweed Holiday & Home Park “We would like to thank Greg for his assistance in completing the purchase of Colonial Tweed. Any queries were dealt with in a very professional and expeditious manner. Greg’s knowledge and experience in the industry certainly helped in the decision-making process. We are very much looking forward to a long and successful business relationship.” 4 offers over $13m Sold over asking price $1.3m Advertising spend $5,700 Campaign Objective Generate competition among established and financially-qualified operators to buy this high-quality riverfront park in Tweed Heads. Professional photos & video Informer advertisement Targeted E-shot campaign Social media campaign Print media coverage Bespoke Information Memorandum 5f ® Motels & Caravan Parks BACK
Cashelmara Beachfront Apartments
Marketing Case Study
Objective To reach an audience that was looking for a beautiful and expensive apartment in Burleigh Heads with a small income from a Management Rights. Informer advertisement Campaign Outcome For an additional spend, we were able to launch and implement a successful campaign with full tracking and analytics through our specialist digital marketing partners. Highly targeted off ResortBrokers database Leads (including buyer) 30 People reached at 2 times 14,500 Advertising spend $1,000 Social media campaign Targeted E-shot campaign
Burleigh Heads
Campaign
Property Type Management Rights Hotel | Sale Method Private Treaty | Campaign Type Digital
Helen
& David McNaught (Vendor) - Cashelmara Beachfront Apartments
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lovely guy.” 5g ® Motels & Caravan Parks BACK
“Todd was wonderful as a Real Estate Agent. We spoke to a few agents when we decided to
and found Todd to be honest, trustworthy, easy to talk to, very knowledgeable in the Management Rights’ industry and very experienced. He would constantly communicate with us with regards to the different stages of the contract, via phone, or just pop in, and explained everything necessary. We would definitely recommend Todd to anyone looking at buying or selling in the industry. He is just an all round
Informer Magazine 45,000 SOLD! Of all properties advertised in the Informer have Total circulation of the Informer (digital & hard copy) Leading tourism publication Targeted marketing only ResortBrokers offers That’s pretty impressive for an industry magazine when you look at other well-known publications and their circulation Gardening Australia - 59,000 | Vogue Living - 43,209 | Vogue (fashion and beauty) - 53,972 AFL Record (the official publication of the AFL) - 24,968 | Resort News circulation - 2,500 Inception of Informer magazine 50,400 Average page views per month on our Informer archive 2002 63% 5h ® Motels & Caravan Parks BACK
ResortBrokers’
KELLI CROUCH BROKER +61 410 441 750 kelli@resortbrokers.com.au Net Profit $280,286 Turnover $624,113 Price $695,000 On offer is the leasehold of this well presented 25 room motel with long term, 24 year lease in place and located walking distance to the Murray River and town facilities. Other features include Ashley’s Restaurant & Bar, a swimming pool, plenty of off street parking and free guest Wifi. Running at 58.2% occupancy for the last financial year, the business has shown strong recovery post-COVID, additional revenue has also been driven during the last 12 months with the motel down the road having been converted to a backpackers. A fantastic time to buy. Long term 24 year lease Ongoing refurbishments and replacements Popular tourist destination, only 3 hours from Adelaide Spacious 4 bedroom, 2 bathroom managers residence Strong post-COVID trading Outstanding 25 room leasehold motel Net Profit $67,500 | Price $337,500 JESSIE SHI BROKER +61 422 935 428 jessie@resortbrokers.com.au NATHAN EADES BROKER +61 448 339 920 nathan@resortbrokers.com.au REF // OTP006943 Bay House & Breeze Redland Bay, QLD ResortBrokers is excited to present what is sure to be a hugely popular opportunity to purchase two Off the Plan, ‘caretaking-only’ management rights situated within the bayside community of Redland Bay. Both complexes are 25-year accommodation module agreements with no office hours nor requirement to purchase a manager’s unit or live on-site. These smaller caretaking only businesses have become one of the most highly-sought after asset classes over the last 12-24 months as existing operators are looking to securely add scale to their existing management rights portfolio or for first time operators to get a foot in the highly competitive market. Caretaking only, no office hours, no requirement to live onsite or purchase a manager’s unit Full 25 years accommodation module agreements Both building complexes are conveniently located right next door to each other with minimal caretaking duties. Bay House is 30 residential units with an estimated completion date of February 2022. Body Corporate Remuneration is $37,500 GST. Breeze comprising of 24 residential and retail/commercial space with a gross starting care-taking salary of $30,000 +GST. Breeze due for completion in mid 2023 Off the plan modern apartment buildings - caretaking only! 54 UNITS OFF THE PLAN 25 YEARS This is your chance to secure a trophy property right in the heart of Mooloolaba. Aegean Apartments has all the elements of a high performing property and is the perfect asset for those new to the industry or an experienced couple wishing to manage a well-established business and further increase revenue to an already profitable business. Within the Mooloolaba landscape not too many properties boast this location as a private acquisition opportunity. With a newly painted, aesthetically pleasing façade and colourful interior design, this trendy boutique style management rights makes this property different to anything else in the area. With room to grow and a pro-active body corporate, this business is a dream for a motivated operator. Aegean Apartments would benefit from a new operator to take the business to the next level. Showing a high ROI, comfortable body corporate remuneration and strong net profit - this property is an absolute dream to operate in one of Australia’s most in demand tourism markets. Outstanding location within the Mooloolaba landscape 20 years left on the agreements Supportive, proactive Body Corporate Opportunity to grow letting pool and increase occupancy when the borders open Large 3 bedroom manager’s residence Recently repainted interior and exterior Strong occupancy and forward bookings Comfortable BC salary ($64,601) and consistent net profit Business Price $1,530,800 Real Estate Price $800,000 Total Price $2,330,800 REF // MR006977 AegeanApartments Mooloolaba, QLD CHENOA DANIEL BROKER +61 403 143 151 chenoa@resortbrokers.com.au GLENN MILLAR BROKER +61 412 277 804 glenn@resortbrokers.com.au OWNER’S RESIDENCE 3 BED 2 BATH 24 UNITS, 18 LETTING 20 YEARS MANAGEMENT RIGHTS 5 STOREY TOWER Full page advert including: • 3-5 large images • 220 words $1400 plus GST Rates State By State Circulation Breakdown Queensland 13,050 New South Wales 12,150 Victoria 10,800 Western Australia 4,500 Tasmania 1,800 Property Type Circulation Breakdown Registered Purchasers 18,900 Motels 7,650 Management Rights 7,200 Hotels / Serviced Apartments 4,500 Caravan Parks 3,600 Industry Professionals 3,150 5i ®
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What We Need From You 6a The past 3 years’ Profit and Loss statements Current staff breakdown Monthly occupancy and ADR reports for the past 3 years Up-to-date professional and high resolution property photos A complete chattel list to affix to the contract of sale Depreciation schedule Agency agreement and indemnity signed by at least two company directors A copy of lease and amendments if applicable All compliance forms, e.g. fire safety ®
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Motels
