Food and Beverage Sector in India Monthly Update July 2013

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News Update Regulatory FSSAI would not allow India to import tahini sesame paste from USA and NZ Upon the receipt of a warning about the outbreak of salmonellosis linked to tahini sesame paste from Turkey, the Food Safety and Standards Authority of India (FSSAI) has asked Indian importers not to import the paste from the United States and New Zealand. The paste was collected from shipments arriving in the United States from Turkey in December 2012 for distribution by Krinos Foods LLC, Long Island, New York. Its trace back determined that it was a part of a consignment which arrived in the United States on October 12, 2012. FSSAI director claimed that they are sharing the information with all concerned since this ingredient is used in Indian cuisine. The FSSAI is playing a vital role in regulating the food and beverage market in India.

News Update Expansion Plans Dr Mohan’s Group of Institutions focuses on healthy food Chennai based Dr Mohan's Group of Institutions launched Jeevan Dharini, a brand of white rice and rice rava, to address a dietary challenge faced by most Indians, especially vegetarians as the food they consume does not contain enough fiber. The director of the institution claimed that high‐fiber rice variety is the first of its kind in India. This rice contains high dietary fiber of 8.3 % compared to less than 1.5% in other cultivated rice varieties. Indian diets are predominantly derived from grains such as white rice, which contains less than 1.5g% per cent of dietary fiber. It contains low amounts of fiber, and provides almost half of the daily calories in the urban population. Incorporating Dr Mohan's Jeevan Dharini white rice in the diet could help increase dietary fiber substantially. Consumption of this variety has many advantages. It reduces blood sugar and insulin demand, decreases risk of obesity, type 2 diabetes, cancer and heart disease, promotes gum health and relieves constipation. In India a large part of the population suffers from diabetes and related symptoms. This is a very good innovation from the point of view of health. The food and beverage sector needs unique products to fight diseases. Pinkberry enters Indian frozen yoghurt space with 3 stores in 3 cities Santa Monica based Pinkberry, one of the world’s leading frozen yoghurt retailers, has expanded in India by opening outlets in Mumbai, Bengaluru and Chennai. Pinkberry will join India's booming restaurant sector as a destination for Indians to experience its high‐quality

Food and Beverage – Monthly Update


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