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Report: Snacks Market in India 2014 Category: Food and beverage

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Report: Snacks Market in India 2014 Report Insights

• Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively • The Indian snacks industry has witnessed several changes since 1995 • In the initial years, the market was dominated by two players, namely traditional snacks player Haldiram and Uncle Chips manufacturer Amrit Agro • Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely • Now, the market is dominated by PepsiCo with its wide range of product portfolio

Report: Snacks Market in India 2014 Report Insights (Continued)

• The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others • A number of regional players have also entered the market over the past few years and are giving tough competition to the big players • The snacks market is classified into two broad segments - Western and traditional snack segments, wherein western snacks enjoy more popularity in comparison to the traditional snacks • Moreover, the western snack segment is dominated by a large number of MNCs and organized snack manufacturers • There are certain factors that have predominantly worked towards enabling the sector to grow in recent years

Report: Snacks Market in India 2014 Report Insights (Continued)

• Few of the drivers fuelling the growth of the snacks market in India include:  Higher disposable incomes that have enabled consumers to enhance their purchasing power  Rapid urbanization which leads to busy lifestyles  Subsequent inclination of consumers toward packaged food products Aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand  Growing working women population  Fast expanding retail network  The convenience factor associated with snack consumption

Report: Snacks Market in India 2014 Report Insights (Continued)

• For snacks, quality standards laid by FSSAI have to be followed by the industry players • Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the snack category as well

Report: Snacks Market in India 2014 Report Coverage

• Overview of the snacks market in India and historical and forecasted market size data over 2013 to 2018e • Segmentation of the snacks market and value chain analysis • Export-import overview of snacks, value and volume of exportimport over 2010-2011 to 2012-2013 and country-wise value of export-import for 2013 • Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government • Overview of the various industry bodies and their responsibilities • Consumer insights on snacks • Analysis of the competitive landscape and detailed profiles of players

Report: Snacks Market in India 2014 Report Benefits

• Gain a complete picture of the historic development, current market situation and future growth potential of the snacks market in India till 2018 • Plan and develop key partnering prospects • Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market and purchase decisions of buyers • Understand your competitors business structures, strategies and prospects, and respond accordingly • Make informed business decisions with the help of insightful recommendations provided in the report

Report: Snacks Market in India 2014 Table of Contents

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Executive Summary Macroeconomic Indicators Introduction Market Overview Value Chain Market Segmentation Consumer Insights EXIM Drivers & Challenges Government Rules & Policies

• Government Participation • Trends

Report: Snacks Market in India 2014 Report Details

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Publish date: Mar 10, 2014 Number of slides: 131 Geographic coverage: India Available format: PDF, CD, Hardcopy Price for Single User License: USD 950 Price for Site License: USD 1,425 Price for Global User License: USD 1,900 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal

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Research on Snacks Market in India 2014