The Unstable Direct-to-Consumer (DTC) Model in Clear Aligners Market Orthodontists no longer rely on primary care dentists for referrals. Instead, they have adopted a strategy to educate patients and market products directly. This is referred to as direct-to-consumer (DTC) advertising. With regard to clear aligners, the direct-to-consumer (DTC) model has been gaining prominence, attributed to cost and convenience. As per Inkwood Research, the global clear aligners market is expected to project a CAGR of 27.04% during the forecast period, 2023-2032.
This blog briefly examines the credibility of the direct-to-consumer (DTC) model with regard to clear aligners. What has steered the DTC Model in Clear Aligners Market so far? A study on the factors influencing the selection of direct-to-consumer (DTC) aligners found that 45% of respondents had already heard of DTC aligners before the survey. This means they are rapidly emerging as a treatment option. The primary channels through which people became acquainted with DTC aligners include television advertisements, the internet, online platforms like social media, and recommendations from family & friends. Consequently, DTC marketing evolved into a crucial strategy for companies in the clear aligners industry. It emphasizes the product and the associated cost & convenience over the service the provider delivers. However, most respondents who had opted for DTC aligners cited treatment quality as the biggest concern. At the same time, they chose DTC aligners despite the low-quality treatment, indicating a greater emphasis is on cost, convenience, and shorter duration. Furthermore, direct-to-consumer (DTC) marketing proponents claim that it empowers consumers with information. For instance, Invisalign followed a DTC marketing path with clear aligners. Today,