Anti-Acne Dermal Patch Market: How can Brands override the Social Media Surge? Social media is a microcosm of botched realities and embellished fantasies. Gradually, it has come to be a prominent medical information source for several conditions, including dermatological. Pharmaceutical companies, patients, and physicians use social media platforms to share knowledge and advertisements regarding dermatological conditions. As a result, social media influences acne treatment. Accordingly, as per our evaluation, commercializing social media platforms will influence the global anti-acne dermal patch market growth. The market is set to register a CAGR of 7.32% during 2023-2032 and garner a revenue of $971.37 million by 2032. 45% of participants of a study conducted in West Virginia used social media as a center for acne treatment recommendations. The study found that Instagram and YouTube are the most popular platforms, with 81% of social media users trying an over-the-counter product. Accordingly, here's how brands can embrace the social media boom.
Social Media and Body Image Issues Today, social media is among the most important factors contributing to an individual's emotional, mental, spiritual, and mental health. It has a major impact on body image's behavioral, cognitive, affective, and perceptual aspects. Body image dissatisfaction and misperception are associated with psychological well-being. As a result, the constant portrayal of body image and ideal beauty comparisons affects men's and women's decisions globally. In accordance, dermatology or 'skin care' as it is referred to on social media platforms, has gained increased attention and recognition. This popularity is accentuated by the idea and display of flawless skin and establishing spotless and clear skin as the norm. Whereas individuals suffering from troubled or flawed skin face stigmatization. As per a study on the relationship between skin disease and contemporary societal pressures, pursuing youthful beauty is a universal feature. This aspect offers growth opportunities for anti-acne dermal patches, particularly in the 18-44 age group segment. Our analysis of the global anti-acne dermal patch market by age group includes 10 to 17, 18 to 44, 45 to 64, and Above 65.
Impact of Social Media on Acne Acne vulgaris (AV) affects the external appearance and considerably deteriorates the quality of life. Recently, a study assessed social media usage for acne vulgaris (AV) information among patients from different regions of Turkey. The study encompassed 1,609 patients – 429 males and 1,180 females. Among these, 8.1% never used the internet and social media, 16.4% used it sometimes, and 75.5% used it regularly. The use of social media for acne vulgaris (AV) information purposes was significantly higher among women. Also, social media usage was statistically higher among those who used cosmetic products and topical treatments for acne vulgaris (AV). In addition, 4.3% were active members of patient groups on social media, while 75.8% have never been members of such groups. Whereas 1.9% were past members. Instagram was the most preferred for patient group membership, followed by Facebook, WhatsApp, Twitter, and other social media tools. 18.5% attempted to reach dermatologists on social media for concerns regarding