Sodium gluconate: Major type used in all applications green chelates/natural chelating agents

Natural Chelating Agents Market Natural Chelating Agents Market worth 2.45 Billion USD by 2021

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Introduction • The report "Green Chelates/Natural Chelating Agents Market by Type (Sodium Gluconate, EDDS, MGDA, GLAD, and Others), by Application (Cleaning, Water Treatment, Agriculture, Personal Care, Food & Beverages, and Others) - Global Trends & Forecasts to 2021“ • The global green chelates/natural chelating agents market is projected to reach USD 2.45 billion by 2021, growing at a CAGR of 5.74% between 2016 and 2021.

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Target Audience • Green chelate/natural chelating agents manufacturers • Green chelate/natural chelating agents traders, distributors, and suppliers • Raw material suppliers • Government and research organizations • Beverage manufacturers • Preservative formulators • Industrial and commercial cleaning agencies • Agricultural associations • Cosmetic manufacturers

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Market Insights • The increasing demand for green chelates/natural chelating agents from end-use applications such as cleaning, water treatment, agriculture, personal care, and food & beverage owing to its superior properties and eco-friendliness is the major driver of this market.

• In cleaning application, green chelates/natural chelating agents are basically used in the formulation of laundry, surface care, home care, metal surface cleaning, transport cleaning, hard surface cleaning, and biocidal detergents.

• These metal ions reduce the cleaning ability of laundry detergents, making the surface difficult to clean.

• High chelating strength and ease of availability of conventional chelating agents is the major restraint in use of green chelates/natural chelating agents.

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Regional Insights o Europe is the largest market for green chelates/natural chelating agents, registering a moderate CAGR, in terms of value, between 2016 and 2021. o This growth is majorly driven by the increase in green chelates/natural chelating agents demand in various application segments such as cleaning, water treatment, agriculture, personal care, and food & beverage due to the implementation of stringent environmental regulations and growing acceptance in the FMCG industry.

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Key Players ▪ The global green chelates/natural chelating agents market is dominated by certain players such as Kemira Oyj (Finland), Nippon Shokubai (Japan), The Dow Chemical Company (U.S.), BASF SE (Germany), and AkzoNobel NV (Netherlands).

▪ Diverse product portfolio, strategically positioned R&D centers, continuous adoption of development strategies, and technological advancements are the factors responsible for strengthening these companies in the green chelates/natural chelating agents market.

▪ The companies have been adopting various organic and inorganic growth strategies such as expansions, merger & acquisitions, and new product launches to enhance their current market shares.

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