FAMILY OFFICE REPUTATION MANAGEMENT
In the past it was largely reliant on word-ofmouth, partner relations and professional networks. In today’s digital age, these have been replaced with blogs, social media and online press coverage. A longstanding positive family office reputation is only a click away from being tarnished and the audience is instant and global.
CUSTOM SOLUTIONS FOR DELICATE SITUATIONS
A major focus of the ReputationDefender team is acting for ultra-high-net-worth families and family offices. Increasingly, our team is called upon to sit alongside owners or principals of family enterprises to guide and assist them in addressing all the reputational issues that they and their family face. Family offices experience unique reputational challenges that need bespoke solutions, which ReputationDefender has experience in providing.
REPUTATION HAS ALWAYS BEEN A CORNERSTONE FOR ANY SUCCESSFUL FAMILY OFFICE.
LOSS OF BRAND VALUE AND REVENUE
An online reputation event can take multiple forms. Whatever the issue is, the damage can have far-reaching and long-lasting consequences. A negative reputation event is not limited to short term profits and stock value; it can instigate the start of a downward spiral.
TRUST
Running and being part of a family office often carries a personal attachment and is a unique and difficult task. It requires gumption and the trust of customers and the people who work for you and with you. A breach in trust can cripple your growth, putting off potential partners and investors and impeding future projects.
DAMAGE TO THE FAMILY NAME
Arguably, the greatest impact of a reputation attack will be felt by family principles. A family name is a unique asset for family businesses. Not only does it indicate ownership, but it also conveys a reputation. Unfortunately, this means that if that reputation is damaged, the effects will not be focused solely on the business but on the family as a whole.
TALENT ACQUISITION AND RETENTION
Like almost any other business, a successful family office is reliant upon its employees. Having a negative reputation will starve your family of the kind of talent it needs and cripple your recruitment and retention endeavours.
OVEREXPOSURE & SPEAR PHISHING
Typically, executives and family principals are the weakest link in cybersecurity because they have access to the widest set of information and are most visible to the outside world, making them ideal for targeted attacks. In the wrong hands your personal data is open to exploitation and can be used to gain further insights. Such data in the past has been used to hack family office members which has led to severe data breaches and sensitive content exposure, decimating the reputation of all involved. It also poses a real risk of being leveraged by criminals with much more sinister intentions, including home invasions and kidnapping.