SMC Course Brochure 2018

Diploma in Consumer Behaviour and Research Human Resource Management with Psychology Mass Communication Social Enterprise Management

Welcome to Republic Polytechnic.

It’s time to make your mark.

You are about to take the next important step in your education journey – one that will allow you to discover your potential, transform your life and achieve your dreams.

Enter a world of learning and discovery with us as we help you to think deeper, dream bigger and guide you to accomplish more than you could have ever imagined. You will acquire skills that will stay with you through life. You will be nurtured into a professional, problem-solver and passionate citizen ready to take on any career you choose to follow. By the time you graduate, you will be ready to A ONE-OF-A-KIND EXPERIENCE make your mark.

RP helps open doors to a world of Come, join us. Choose from 41 exciting full-time diploma possibilities. Our internship programmes and programmes and one common engineering programme partnerships with established organisations from our seven schools: will prepare you for the real world of work.

Immerse yourself in an established business, n School of Applied Science discover and solve real-life challenges and n School of Engineering network with valuable contacts. n School of Hospitality n n n n

School of Infocomm School of Management and Communication School of Sports, Health and Leisure School of Technology for the Arts

Whether you are looking to launch your career or pursue further studies upon graduation, our team of committed Education and Career Guidance counsellors will guide you along the route to success.

My learning journey at RP has been amazing! I had many opportunities to develop myself in RP. During my internship at a global multinational corporation, for example, I was exposed to HR processes which are useful knowledge to me.

Through the internship experience, I learnt more about my strengths and weaknesses and what I need to improve to be a better HR practitioner.

There are plenty of reasons why I love RP and my course – the industry exposure, fun-loving classmates, dedicated and experienced lecturers – just to name a few! In particular, I believe RP’s Problem-based Learning pedagogy has made me a more confident and outspoken person. My RP education has greatly benefitted me as I am able to come up with more creative solutions to address issues encountered on a daily basis, which is a much valued skillset in the working world. If you love to indulge in good reads, you will be delighted to know that RP has a great library! The RP Library is not just a wonderful place to study but it also houses a café where you can enjoy a scrumptious meal while having discussions with friends!

I believe the education and values that I have gained at RP will be beneficial in preparing me for something greater in my near future. Passion can take you to great places, and it keeps you going even when you experience roadblocks and obstacles along the way.

Choose an RP course that you are interested in, and you will not regret it!

Kristina Lydia Romauli Manik

Diploma in Human Resource Management with Psychology 2017 Graduate Currently pursuing a Bachelor of Business Management at Singapore Management University

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ABOUT

School of Management and Communication

With a creative mind and savvy business spirit, you can take the world by storm. Whether you’re a social media strategist, aspiring writer or marketing entrepreneur in the making, the world of business and communications is waiting for you.

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The RP School of Management and Communication (SMC) embraces creative talents, savvy entrepreneurs, talent managers, marketers and social souls. It is the ideal place for you to hone your creative skills to prepare for a successful career in media, human resource, marketing, consumer research, or develop your passion in entrepreneurship to flourish in an increasingly complex and dynamic business arena.

Dream of launching an award-winning media campaign? Hope to better track and understand consumer trends to meet their purchasing needs? Want to build a successful social enterprise to help communities? Aspire to develop effective strategies to attract and retain talents? These possibilities are not out of your reach, SMC Can help make these come true.

We offer a broad range of business diplomas, and these include: Consumer Behaviour and Research

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Human Resource Management with Psychology

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Mass Communication

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Social Enterprise Management

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OUR FACILITIES We have industry standard equipment and latest software to support your learning.

Our Media Lab offers you the opportunities to work with industry partners in a newsroom and communications agency environment. Want to contribute to the RP campus newspaper? The Media Lab is also our central hub for print, online and broadcast disciplines. You will have ample opportunities to explore and develop your own content, videos and public relations (PR) plans as an individual or a group using these state-ofthe-art facilities.

Keen to explore how technology revolutionises consumer insights and learn how focus groups impact your understanding of business and consumer buying behaviour? The Market Research Lab provides you the platform to conduct consumer psychology and human behaviour studies. It is also a first-in-class laboratory set up to support research and development (R&D) and extracurricular activities in RP. This lab houses two fully equipped focus group rooms, two observation rooms, a computer laboratory, and a physiological testing centre, and a state-of-the-art interactive projection system that creates a virtual retail environment for enhanced shopper insights.

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WHY CHOOSE SMC? We hope to develop you into a passionate and savvy business and communications professional – one who can integrate quickly into the working world to deliver effective campaigns and sustainable strategies that will impact lives and businesses. You will have the support of our dedicated lecturers who will mentor and guide you throughout the course. As industry experts themselves, they are pivotal in imparting valuable expertise that is relevant to the working world today.

Our strong industry partnerships give you the unique opportunity to experience what the real world of business and communications is like. You will enjoy industry internships and projects with some of the leading players in your chosen field, network with potential employers and stay updated with the latest trends and technologies to give you a head start when you graduate from RP. SMC will grow and develop you as a professional, preparing you for a successful career in your chosen field. Be it a career in advertising, marketing, consumer research, social entrepreneurship or human resource, or exploring the media and creative industries through social enterprises in commercial, non-profit or public sectors, you will graduate from RP with the knowledge and skills to do so.

R48 JAE CODE

DIPLOMA IN

Consumer Behaviour and Research

Learn consumer psychology to gain valuable insights of your consumers and help businesses grow through data analytics, innovation and digital marketing. Join us and be a business professional.

Get to learn in our state-of-the-art Market Research Lab where you will study consumer psychology to understand and influence buying decisions.

Join our overseas learning trips to explore cross cultural consumer behaviours and learn how successful brands win their consumers.

Experience exciting overseas or local internship with some of our renowned industry partners such as Walt Disney, Cotton On, Wavemaker Singapore, Nielsen, Ipsos, 4 Fingers, StarHub, PepsiCo and many more!

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ABOUT

the diploma Aspire to be a business change-maker? At the Diploma in Consumer Behaviour and Research (DCBR), you will learn how to turn valuable consumer insights, innovative digital marketing ideas, powerful data analytics, and visualisation techniques into actionable business strategies.

The Diploma in Consumer Behaviour and Research (DCBR) is one of the first programmes in Singapore to combine business and psychology. Built on a foundation of business and research strategies, the programme is designed to help you understand the psychology behind consumer purchases and the various catalysts that drive individuals to buy.

Once you understand consumer’s psychology through the application of data analytics and valuable consumer insights, you can develop smart omni-channel marketing strategies to influence your consumers and build stronger brandings.

Boost your knowledge of real-world working examples through our local and overseas industry internships with renowned companies. To enhance your learning further, you will have access to advanced facilities in our unique Market Research Lab. Once you graduate, you will be well-prepared to chart a career as a consumer expert, translating your knowledge of consumer behaviour into innovative business strategies in local, regional or international markets.

Career Opportunities As a DCBR graduate, you can enter the exciting fields of marketing, advertising, branding, and other consumer-related functions and take on roles such as:

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Advertising and Promotions Executive Assistant Brand Manager Assistant Marketing Manager Business Analyst Business Intelligence Executive Consumer Insights Researcher Market Research Executive Marketing Executive Social Research Executive

Understanding what the consumer needs is the key to the adidas business now and in the future. The curriculum will cultivate strong skills in understanding buyer behaviour and prepare future talents to support good business decisions.

Ms Lee Phui Fong Country Manager adidas Singapore

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course STRUCTURE The course structure consists of general, discipline and specialisation modules. There is also an industry orientation component.

General Modules

Specialisation Modules

A113 Mathematics

B205 Business Law

B102

B239 Digital Marketing and eCommerce

Organisational Behaviour

B216 Marketing

B240 Data Analytics and Visualisation

G101 Cognitive Processes and Problem Solving

B327 Branding, Advertising and Promotion

G107 Effective Communication

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B328 Cognition and Applied Psychology

G905 Life Skills

B340 International and Cross-Cultural Marketing

Discipline Modules

Elective Module

B103 Understanding the Society

Select one module from the list below:

B105 Introduction to Psychology

B209 Management Accounting

B109 Design Thinking for Business Innovation

B217

B218 Business Statistics B220 Microeconomics B223 Social Psychology B224 Quantitative Research Methods B225 Qualitative Research Methods B227 Consumer Behaviour

Sales Management

B221 Human Resource Management H306 Retail Management

Freely Chosen Module Obtain a total of four modular credits from the prescribed range of freely chosen modules offered by the schools in RP.

B241 Positive Psychology in Marketing B321 Macroeconomics

Industry Orientation Programme B300 Project B931 Industry Immersion Programme

EDB has set up a ‘Consumer Insights’ special division to develop the Singapore market research industry as the leading centre of regional consumer insights excellence in Asia.

Asia Research Online, 2010

MINIMUM ENTRY REQUIREMENTS GCE O-Level Holders

grade

English Language

1-6

Mathematics (Elementary / Additional) 1 - 6 ANY THREE OTHER SUBJECTS

1-6

In addition, you must have sat for one of the following subjects: Art / Art and Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, Higher Art, Higher Music, History, Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Media Studies (English), Media Studies (Chinese), Music, Principles of Accounts

Nichelle has gained a strong foundation of practical skills and knowledge through this course.

She also had the opportunity to work in established organisations via the Marketing Experience Programme and the Industry Immersion Programme. I am really happy that Nichelle has chosen DCBR. Mr Joel Sampang Father of Nichelle Sampang 2017 Graduate Diploma in Consumer Behaviour and Research with Merit

For the full listing of entry requirements, visit www.rp.edu.sg/dcbr

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Further Studies Discover exciting opportunities for further studies!

DCBR graduates can choose to pursue business and social science programmes at local or overseas universities and may be eligible for exemptions at a number of institutions.

BUSINESS n Bachelor of Business Management / Administration n Bachelor of Commerce / Business (International Business) n Bachelor of Commerce / Business (Management) n Bachelor of Commerce / Business (Marketing) n Bachelor of Economics n Bachelor of Innovation and Entrepreneurship

Have a question?

Find out more about this diploma at www.rp.edu.sg/dcbr

SOCIAL SCIENCES Bachelor of Arts

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R52 JAE CODE

DIPLOMA IN

Human Resource Management with Psychology

Are you a people person? Develop your people management skills and empower yourself with the knowledge to manage a happy and productive workforce.

Learn about the science behind human motivations and behaviours, and develop specialised skills in human resource management.

Participate in advanced industry-relevant research projects, and take part in international assignments.

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ABOUT

the diploma If you are interested in and have an aptitude for business, Human Resource (HR) can be a rewarding and fulfilling career. The Diploma in Human Resource Management with Psychology (DHRMP) provides you with the foundation to build sustainable workplace practices that support the growth of international businesses.

Develop your understanding of anthropology, crosscultural communications, economics, employment laws, Asian industrial relations, talent development, compensation and performance management, organisational behaviour, and industrialorganisational psychology within the international business landscape. Through the DHRMP, our comprehensive curriculum will prepare you for a meaningful career in any industry.

Career Opportunities As a DHRMP graduate, you are well equipped to support the HR function in any organisation. Get ready to launch your career in roles such as:

You will gain insights on how to build sustainable workplace practices that enable people and businesses to thrive as this course also delves into the psychology of human behaviours and motivations. Coupled with hands-on training in specialised HR management functions and industry internships, you can apply what you learn into reallife contexts to enhance your professional practice.

HR MANAGEMENT n Employee Relations Specialist n Recruiter n Remuneration and Benefits Analyst n Resourcing Analyst / Talent Acquisition Partner n Well-being Specialist

The DHRMP will transform your passion for people and your aptitude for business into a meaningful future-ready career, equipping you with the skills and knowledge to handle the challenges of a contemporary workforce. Whether you wish to work for a local or international organisation, the highly sought-after skills you acquire from your education here will gear you for the real working world.

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HR DEVELOPMENT Career Development Coach n Learning and Development Executive n People and Culture Specialist n People Operations Executive HR GENERALIST Human Resource Executive / Partner / Generalist

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The prospects for these HR students are promising, especially with their training for the international corporate landscape and understanding of human motivations and behaviours.

Such knowledge and skillsets will become valuable as the business environment becomes more complex in Asia. These RP students will be prepared to support multinational organisations in managing dynamic and diverse workforces. We will be pleased to accept DHRMP students for work attachments, providing them the opportunity to gain real insights and put into practice what they have learnt from the course.

Ms Nancy Ng-Lee Head, Group HR Mapletree Investments Pte Ltd

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course STRUCTURE The course structure consists of general, discipline and specialisation modules. There is also an industry orientation component.

General Modules

Specialisation Modules

B102

B233 Learning and People Development

Organisational Behaviour

B216 Marketing G101 Cognitive Processes and Problem Solving G107 Effective Communication G905 Life Skills

B236 Employment Laws and Labour Relations B237 Manpower Planning, Resourcing and Management B238 Performance and Talent Management

Discipline Modules

B335 Asian Industrial Relations Environment

B105 Introduction to Psychology

B336 Diversity and International Staff Management

B107 Accounting B220 Microeconomics B223 Social Psychology

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B235 Compensation and Total Rewards Management

M204 Cross Cultural Communication S242 Introduction to Counselling and Communication

B337 Industrial - Organisational Psychology B338 International Business B339 Organisational Development and

Change Management S343 Corporate Wellness T241

Industry Orientation Programme B300 Project B931 Industry Immersion Programme

Anthropological Studies

Freely Chosen Module Obtain a total of four modular credits from the prescribed range of freely chosen modules offered by the schools in RP.

The programme will groom a pool of competent HR practitioners and will prepare them for the workplace through a combination of practical application-based components and knowledge, which are aligned to the Human Resource / Business Management / Leadership and People Management Workforce Skills Qualification competencies, as well as their industry attachments.

Ms Selena Huynh Deputy Director, Workforce Singapore Singapore Workforce Development Agency

MINIMUM ENTRY REQUIREMENTS GCE O-Level Holders

grade

English Language

1-6

Mathematics (Elementary / Additional) 1 - 6 ANY THREE OTHER SUBJECTS

1-6

In addition, you must have sat for one of the following subjects: Art / Art and Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, Higher Art, Higher Music, History, Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Media Studies (English), Media Studies (Chinese), Music, Principles of Accounts For the full listing of entry requirements, visit www.rp.edu.sg/dhrmp

We are pleased to know that RP has launched the Human Resource Management with Psychology diploma programme to equip students with HR and business fundamentals that will prepare them well for various job opportunities in the future.

This curriculum provides the relevant knowledge and practical training that is vital for students to succeed as HR practitioners.

We would be pleased to consider graduates from this programme to join us in building a career in our company.

Ms Zarina Piperdi Senior Vice President (Human Resources) SIA Engineering Company

Further Studies Discover exciting opportunities for further studies!

As a DHRMP graduate, you can pursue further education in business studies, arts and social sciences and international studies at local and overseas universities:

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Bachelor of Arts (Cultural Studies / International Studies / Psychology) Bachelor of Business Administration Bachelor of Commerce Bachelor of International Studies Bachelor of Management Bachelor of Social Sciences (Cultural Studies / International Studies / Psychology) Business-related degrees with specialisation in HR / International Business / Psychology

Have a question?

Find out more about this diploma at www.rp.edu.sg/dhrmp

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R32 JAE CODE

DIPLOMA IN

Mass Communication

As we move into the digital age, it is more important than ever to reach out to consumers through multiple channels. Why not chart a course for yourself as a communications expert?

Gain the skills and training to be an effective communicator with strong digital media skills.

Understand the concepts of targeted messaging across all media platforms including digital, print and broadcast.

Experience Industry Immersion Programme at some of our partner organisations such as:

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Edelman Golin Haris International Enterprise Singapore Mediacorp

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Ogilvy Public Relations Ruderfinn Shell Singapore Singapore Press Holdings

ABOUT

the diploma Storytelling is at the heart of media and marketing. The Diploma in Mass Communication (DMC) offers you the chance to share your story with the world.

Dream of becoming a world-class journalist?

The DMC will help you build a strong foundation across multiple media platforms including digital, print and broadcast. The course will teach you to tailor your messages to reach specific audiences for maximum impact.

To select your preferred track to fit your interests, you will be able to pick between two specialisations. The Journalism track will introduce you to the integrated newsroom of the future, while the Public Relations (PR) and Marketing Communications track will immerse you in a fast-paced communications environment where digital and traditional media converge.

By the end of your learning journey, you will have the necessary tools to become a savvy communicator. Get ready to launch an exceptional career in diverse fields such as journalism, PR or marketing communications.

Career Opportunities As a DMC graduate, you can look forward to exciting careers in the media and creative industries. You will be well positioned to take on roles such as: MEDIA AND CREATIVE INDUSTRY n Advertising Executive n Assistant Producer n Digital Content Creator n Journalist / Writer n Public Relations Executive n Social Media Executive COMMERCIAL ENTERPRISES n Corporate Communications Executive n Marketing Communications Executive

We have had two interns from SMC in my company previously, and they have been a source of joy. I would rank them very highly amongst the almost 50 interns we have had in our company over the years, who were mostly from local and overseas universities. The SMC interns had deep desires to learn and they could take on menial tasks with dignity, at the same time, they were able to accept criticism positively. Their excellent problemsolving skills and hands-on approach to work were admirable. All leaders of organisations will agree that these qualities are important yet increasingly rare today. SMC must be doing it right to produce such students.

Mr Viswa Sadasivan CEO Strategic Moves Pte Ltd

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course STRUCTURE The course structure consists of general, discipline and specialisation modules. There is also an industry orientation component.

General Modules

Specialisation Modules

B102

Choose one out of two specialisation tracks listed below:

Organisational Behaviour

B216 Marketing G101 Cognitive Processes and Problem Solving

Option 1: JOURNALISM TRACK

G107 Effective Communication

M316 Photojournalism

G905 Life Skills

M350 Media Practicum (Journalism)

Discipline Modules

Option 2: PR AND MARKETING

COMMUNICATION TRACK

B310 Public Relations and Media

M301 Crisis Communication

M101 Digital Media Communication

M332 Campaigns and Advertisement Design

M202 News Writing M203 Effective Presentation Skills

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M313 Impact Journalism

M204 Cross Cultural Communication M205 Research Methods M206 Media Law and Ethics M207 Media and Society M208 Introduction to Integrated Marketing Communications

M351 Media Practicum (Public Relations

and Marketing Communication)

Industry Orientation Programme M390 Portfolio Development M931 Industry Immersion Programme

M242 Visual Communication

Elective Module

M311 Video Journalism

Select one module from the list below:

M312 Digital Media Content

B101 Entrepreneurship

M314 Feature Writing

B227 Consumer Behaviour

T202

Art of Story

T257

Single-Camera Production

C293 Interactive Web Design and

Development T201

Creative Concepts

Freely Chosen Module Obtain a total of four modular credits from the prescribed range of freely chosen modules offered by the schools in RP.

MINIMUM ENTRY REQUIREMENTS GCE O-Level Holders

grade

English Language

1-4

Mathematics (Elementary / Additional)

1-7

ANY THREE OTHER SUBJECTS

1-6

In addition, you must have sat for one subject listed in 1st Group and another different subject listed in 2nd Group: 1st Group: Art / Art and Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, Higher Art, Higher Music, History, Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Media Studies (English), Media Studies (Chinese), Music 2nd Group: Additional Mathematics, Art / Art and Design, Business Studies, Chinese, Combined Humanities, Commerce, Commercial Studies, Creative 3D Animation, Design and Technology, Design Studies, Economics, Elementary Mathematics, Food and Nutrition, Geography, Higher Art, Higher Chinese, Higher Malay, Higher Music, Higher Tamil, History, Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Malay, Media Studies (English), Media Studies (Chinese), Music, Principles of Accounts, Tamil For the full listing of entry requirements, visit www.rp.edu.sg/dmc

Further Studies Discover exciting opportunities for further studies!

DMC graduates can pursue a wide range of mass communication degrees including journalism, PR, broadcast, and film. They can further pursue their studies on social sciences, business and law at local or overseas universities.

MASS COMMUNICATION n Bachelor of Arts (Mass Communication) n Bachelor of Arts in Communication and Media Studies n Bachelor of Arts in Communication and Media Studies and Public Relations n Bachelor of Communication n Bachelor of Creative Arts

BUSINESS n Bachelor of Business Administration (Specialisation) n Bachelor of Commerce n Bachelor of Management (Marketing)

Have a question?

Find out more about this diploma at www.rp.edu.sg/dmc

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R51

JAE CODE

DIPLOMA IN

Social Enterprise Management

Do you believe in the power of business to promote change? Ready to do more for the community? Jump-start your career in Social Entrepreneurship and make a difference in communities worldwide.

Acquire a strong foundation in business and social innovation to manage a social enterprise.

Transform your business ideas into reality via our Start-up Accelerator Programme.

Drive social change through international service-learning trips and projects with international organisations.

Embark on overseas or local Industry Immersion Programme at leading social enterprises, global companies, government agencies, or not-for-profit organisations, such as:

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GIC Private Limited National Council of Social Services n People’s Association

SGInnovate Singapore Centre for Social Enterprise (raiSE) n Singapore International Foundation

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ABOUT

the diploma Do you feel strongly about a worthy cause? Do you have a business idea that could spark real social change? Enrol in our social entrepreneurship and innovation programme to bring your ideas to life!

Innovation and entrepreneurship are now the key driving forces for economic growth. The Diploma in Social Enterprise Management (DSEM) empowers you to be at the forefront of social innovation to make a real and valuable difference in communities worldwide.

Our cross-disciplinary programme will provide you with essential skills in business management and social innovation. You will learn how to interact and engage with people to drive social change. You will also be empowered to initiate your own businesses and programmes, sparking innovative solutions to positively impact the communities we live in.

Our exciting overseas service learning and study trips will let you experience the power of social enterprise. In addition, you will gain essential industry knowledge through projects and internships with organisations such as GIC Private Limited, People’s Association, SGInnovate, Singapore Centre for Social Enterprise (raiSE), Singapore International Foundation and Touch Community Services.

Career Opportunities As a DSEM graduate, you can pursue an exciting career in roles such as: CORPORATE / SOCIAL ENTERPRISE SECTOR n Business Development Executive n Corporate Social Responsibility Executive n Finance and Administration Executive 17 n Marketing Executive n Social Entrepreneur SOCIAL SERVICE SECTOR n Community Engagement Executive n Fundraising Executive n Programme Executive n Social Services Executive n Volunteer Management Executive PUBLIC SECTOR n Administration Executive n Assistant Community Manager n Public Education Executive n Social Policy Executive n Social Research Executive

course STRUCTURE The course structure consists of general, discipline and specialisation modules. There is also an industry orientation component.

General Modules

Specialisation Modules

A113 Mathematics

B329 Brand Management for Social Enterprises

B102

Organisational Behaviour

B216 Marketing C111

New Media Communications

G101 Cognitive Processes and Problem Solving G107 Effective Communication G905 Life Skills

B330 Corporate Governance and Ethics B331 Social Innovation and Creativity B332 Financing the Social Enterprise B333 Social Enterprise Creation

Industry Orientation Programme B334 Social Entrepreneurship Practicum

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Discipline Modules

B931 Industry Immersion Programme

B103 Understanding the Society

Elective ModuleS

B104 Contemporary Social Issues

Select two modules from the list below:

B106 Understanding Social Enterprises B205 Business Law B209 Management Accounting B215

Financial Accounting

B220 Microeconomics B228 Fundamentals of Social Research Methods B229 Volunteer Management B321 Macroeconomics

B217

Sales Management

B227 Consumer Behaviour B310 Public Relations and Media H207 Project Management and Scheduling S201

Health and Wellness

Freely Chosen Module Obtain a total of four modular credits from the prescribed range of freely chosen modules offered by the schools in RP.

We need passionate people who want to make a difference in the society.

This diploma will prepare you for a career that transforms lives.

Mr Benny Se Teo Director, Eighteen Chefs

MINIMUM ENTRY REQUIREMENTS GCE O-Level Holders

grade

English Language

This diploma gives you a good head start in the social enterprise industry. Through this course, you will learn about the tools and knowledge that will help you make better career and life decisions.

1-6

Mathematics (Elementary / Additional) 1 - 6 ANY THREE OTHER SUBJECTS

1-6

In addition, you must have sat for one of the following subjects:

Mr Richardo Chua Group Managing Director Adrenaline Group of Social Enterprises

Art / Art and Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, Higher Art, Higher Music, History, Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Media Studies (English), Media Studies (Chinese), Music, Principles of Accounts For the full listing of entry requirements, visit www.rp.edu.sg/dsem

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Further Studies Discover exciting opportunities for further studies!

Upon completion of your DSEM studies, you can pursue business and social sciences degree programmes at local or overseas universities.

BUSINESS Bachelor of Business Administration n Bachelor of Business Economics n Bachelor of Business and Management n Bachelor of Commerce n Bachelor of Innovation and Entrepreneurship n Business-related degrees n

SOCIAL SCIENCES n Bachelor of Arts and Social Sciences n Bachelor of Social Science in Social Work n Bachelor of Social Science in Sociology ARTS n Bachelor of Arts n Bachelor of Arts in Community Development n Bachelor of Arts in Social and Public Policy

Have a question?

Find out more about this diploma at www.rp.edu.sg/dsem

Internships Gain real-world industry experience to jump-start your career!

Our Industry Immersion Programmes enhance your learning with real-world experiences out of the classroom.

Develop valuable practical skills and knowledge, establish a network of professional contacts and connect with potential employers as you explore the working world.

My 20-week internship at the Cotton On Group provided many opportunities to apply the consumer insights and marketing knowledge acquired from my course. I’ve learned and benefitted immensely from the marketing and retail assignments and projects. I am very thankful to the Cotton On Group and RP for providing me this unique and memorable experience.

Ho Hui Zhen Diploma in Consumer Behaviour and Research n Year 3 n

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My internship with Bain Southeast Asia was very meaningful as I had the opportunity to support various HR functions and work with colleagues across Asia on regional HR projects. The stint at Bain allowed me to gain a deeper appreciation of how sound HR practices can make a difference in employee engagement and support the strategy of an organisation – especially in an organisation that is consistently voted as one of the best companies to work for globally. Thank you RP and Bain for providing me with this rewarding and splendid experience to deepen my professional skillset and get me ready for the working world.

Kristina Lydia Romauli Manik n Diploma in Human Resource Management with Psychology n 2017 Graduate n Currently pursuing a Bachelor of Business Management at Singapore Management University During my internship with the Singapore National Cooperative Federation Ltd, I picked up useful skills that benefitted me greatly. It gave me insight into real working life and allowed me to apply what I have learnt in class to the organisation’s operations. It was truly an eye opening experience!

Celene Ng Ching Jin n Diploma in Social Enterprise Management n 2016 Graduate

The Diploma in Social Enterprise Management (DSEM) is more than just an academic qualification to me. Thanks to DSEM and RP, I was given multiple opportunities to excel. Through my internship at Marina Bay Sands, I was given the opportunity to organise various volunteering and community outreach events. The internship also allowed me to apply what I have learnt in class to multinational corporations’ Corporate Social Responsibility projects. I believe that all students will enjoy the hands-on approach to learning in DSEM. Jolin Choi Yu En n Diploma in Social Enterprise Management n 2017 Graduate

Hear it from our Industry Partner: An excellent individual who is positive, a team player and highly creative, Kane is made for the industry! Well-loved by the entire team, he is very committed to the work assigned and has never missed a deadline. He is also attuned to current trends and his knowledge in music is a plus to the station. Moreover, he possesses high EQ and is very receptive to ideas. He will take an idea and move it to the next level. Beyond all these exceptional qualities, he is also a great problem-solver and has the ability to always come up with different interesting angles on his shoots and edits. For one who has limited shooting experience, he has more than proven himself to be a great all-rounder. I think the industry is lacking talents like his and I would take him in as a part of the family in a heartbeat.

Definitely a keeper and I envy the people who snag him after his national service ends!

Mr Christopher Khong Senior Creative Director (Youth Segment) Mediacorp (987TV) Kane Raynard Goh Rong Wei n Diploma in Mass Communication n 2016 Graduate

Market Research Lab Do you want to go behind the scenes in the study of consumer behaviour? Our Market Research Lab enables you to explore how technology is changing the face of customer relations.

Initiated and developed by Diploma in Consumer Behaviour Research staff, the Market Research Lab is designed to support research and development (R&D) and curriculumrelated activities in RP. As a student, you will benefit from first-hand research that will impact your understanding of businesses and consumer buying behaviour. Conduct consumer psychology and human behaviour studies and enjoy the opportunity to engage with brands like L’OrÊal, adidas, HP, Samsung and other market leaders.

Designed to support a wide range of research activities, the world-class Market Research Lab offers the following amenities: n A state-of-the-art interactive projection system that creates a virtual retail environment for enhanced shopper insights n

A physiological testing centre with advanced technology including the eye tracker, brain wave and facial expression analysis n

Two fully equipped focus group rooms (casual and formal setting) for qualitative research projects and assignments Expect plenty of hands-on training as you learn the ropes of consumer behaviour and psychology!

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Media Lab The Media Lab provides a realistic simulated media environment for you to unleash your creativity. Want to produce innovative, eyecatching and thought-provoking communication campaigns and publications? Now you can.

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The Media Lab is a student-led facility that offers media and communication services related to journalism, public relations (PR) and marketing communications.

It is an integrated facility that houses a newsroom, PR / marketing communications agency and recording studio that supports the ideation and creation of impactful multimedia contents and marketing communications campaigns.

As a student, you will use the Media Lab to conceptualise, create, design, and edit content across digital, broadcast and print media platforms. You will also plan, develop and implement PR / marketing communications campaigns in collaboration with industry partners like Google, National Heritage Board, Singapore Red Cross Society, Singapore Kindness Movement, and Public Service Division.

The Media Lab is also where students produce the campus newspaper – The Republican Post – in print, online and broadcast formats.

RP’s Media Lab catalyse the creation of great content, making the creative process enjoyable for both the Mass Communication students and us at the Singapore Red Cross. I was impressed by the students’ zeal, dedication and professionalism in delivering a series of poignant video documentaries and photo essays.

The heartfelt stories of disaster survivors enabled our donors to understand the Red Cross impact in affected communities.

Mr Benjamin William Secretary General / CEO Singapore Red Cross

Enterprise Services Centre The Enterprise Services Centre (ESC) was set up to promote a vibrant, innovative and enterprising culture in RP to achieve these outcomes: n

Create an enterprising student and alumni culture Commercialise innovative ideas from RP n Develop sustainable start-ups n Position RP as a recognised SME / start-up Business Consultant n Position RP as a preferred incubator for prospective start-ups n Achieve Key Performance Indicators (KPIs) which are aligned with the SPRING Incubation Development Programme (IDP) n

Student Overseas Trip At SMC, we believe in providing our students with a holistic learning journey – one that combines academic pursuits with meaningful cross-cultural exchanges. Each year, we organise Student Overseas Trips (SOT) to let our students experience different cultures and learn from people of different nationalities.

SMC students have travelled to: n Australia n Cambodia n China n Hong Kong n Japan n Korea n Myanmar n Sri Lanka n Taiwan n Thailand

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Student Achievements SMC students thrive on creative challenges and embrace any opportunity to showcase their skills and make their mark on the national and global stage.

These are some examples of our students’ impressive achievements.

An Amazing Race for RP

SMC Students Emerge Champions at SMU Project Rookie Competition 2017

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Project Rookie is a local community service programme organised by Singapore Management University’s Business Society, Bondue. In this programme, the five polytechnics are invited to send teams of students for a series of workshops. At the end of these workshops, the teams have to present an innovative and feasible business plan on “Improving the Lives of Singaporeans” at the Project Rookie Business Plan Competition Finals.

Two SMC teams, one each from DHRMP and DMC, participated in the competition, which was held on 1 July 2017. The DMC team (Project A Team) clinched the championship with their winning idea of an app called “Famhub”. This app would encourage subscribing families to stay in touch through messaging one another, coordinating their calendars in addition to making purchases. The judges were impressed with the team’s maturity, feasibility of the proposed plan and excellent presentation delivery.

Financial Expedition (FINEX) is a team-based expedition challenge that seeks to impart fundamental finance knowledge to all students in tertiary institutions and universities. Inspired by The Amazing Race, participants go through the game stations around Singapore, learning the basic mechanism of a particular financial instrument at each station. They then apply the learnt mechanisms in the subsequent interactive games.

Financial concepts introduced to students include the basics of budgeting, investments, trading and insurance. The grand finale was held at Microsoft HQ at Marina Boulevard.

In FINEX 2017, RP’s team from the Investment & Finance Interest Group (IFIG): Team Harambe, was led by SMC lecturer, Mr Alan Seow. They did RP proud to emerge as 2nd runner-up.

RP Bags the Excellent Award at Singapore Cancer Society Inter-Polytechnic SmokeFree Competition 2017 A team of DMC students won the Excellent Award (2nd prize) at the Singapore Cancer Society Inter-Polytechnic Smoke-Free Competition, taking home a trophy for RP as well as $800 worth of shopping vouchers.

The team of four, Year 2 DMC students, pitched and presented at the finals, finishing above more established communications and media schools. The achievement was memorable as this was the first time that DMC students have participated in a fully fledged Public Relation / Marketing competition.

RP Teams Showcasing Their Strength in Brand Planning Two SMC teams participated in the Global Chinese Brand Planning Competition 2017 and won the Silver Category award. This is a brand marketing plan competition organised by the Global Chinese Marketing Federation (GCMF) to showcase bright and exciting new marketing talents from global universities.

Charmaine Bong from DCBR also represented RP in the debate competition in the English Category. The proposition team debated on the topic: “Essential products should be marketed extensively”, which saw the team winning the competition.

RP Courses School of Applied Science

School of Infocomm

Diploma in R14 Biomedical Sciences R16 Biotechnology R29 Environmental Science R53 Marine Science and Aquaculture R17 Materials Science R22 Pharmaceutical Sciences

Diploma in R18 Business Applications R13 Business Information Systems R55 Infocomm Security Management R12 Information Technology R31 Interactive and Digital Media R47 Mobile Software Development

School of Engineering

School of Management and Communication

Common Engineering Programme Diploma in R20 Aerospace Avionics R40 Aerospace Engineering R39 Aviation Management R50 Electrical and Electronic Engineering R56 Engineering Design with Business R54 Engineering Systems and Management R41 Green Building Energy Management R11 Industrial and Operations Management R21 Supply Chain Management R42

School of Hospitality Diploma in R34 Customer Experience Management with Business R37 Hotel and Hospitality Management R28 Integrated Events Management R46 Restaurant and Culinary Operations R44 Wellness and Hospitality Business* *Formerly known as Diploma in Wellness, Lifestyle and Spa Management

Diploma in R48 R52 R32 R51

Consumer Behaviour and Research Human Resource Management with Psychology Mass Communication Social Enterprise Management

School of Sports, Health and Leisure Diploma in R43 Health Management and Promotion R45 Health Services Management R33 Outdoor and Adventure Learning R26 Sports and Exercise Sciences R27 Sports and Leisure Management R49 Sports Coaching

School of Technology for the Arts Diploma in R25 Arts and Theatre Management R36 Design for User Experience R35 Game Design R19 Media Production and Design R24 Sonic Arts

For more details on course information and entry requirements, please contact:

SCHOOL OF MANAGEMENT AND COMMUNICATION 6369 8901 www.rp.edu.sg/smc help-SMC@rp.edu.sg

REPUBLIC POLYTECHNIC 6510 3000 www.rp.edu.sg

9 Woodlands Avenue 9, Singapore 738964

republicpolytechnic

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Information is correct at time of print. OCC-SMC / DEC 2017