Why Ferrari is in the EV slow lane
The most recent CEO of Ferrari N V faces numerous difficulties In June, Benedetto Vigna, who joined the company six months ago, is expected to present a fresh approach Electric vehicles market will be the big change, which appears to be a threat to Ferrari's very existence Not just in automobiles, either, as the brand's reputation is inextricably linked to Formula 1, even though the 1920s thus far have not exactly been a golden age.
Customers have enthusiastically embraced hybrids since they first became available, proving that electrification need not spell the end of Ferrari's soul-stirring combustion engines However, they will eventually vanish As the company steadily introduces vehicles that rely on energy stored in batteries rather than a gasoline tank, the second half of this decade will be crucial for the business.The reduction of an inherent weight penalty could then pose a significant challenge to Ferrari's engineers and those of its suppliers.
Large packs are being used by companies like Porsche, Pininfarina, Rimac, and others to hide the problem of mass.The Italian OEM will vigorously advocate for more cutting-edge, lighter technology in the following generation of cells, just like these businesses.
Fortunately, Ferrari's customer base exhibits what seems to be endless enthusiasm for exorbitant prices; however, as the newest ICE models arrive, this enthusiasm needs to be carefully nurtured. It will be how the development and manufacturing costs of tomorrow's ultrafast and cutting-edge EVs (and upcoming SUVs) are financed. Ferrari has no choice but to move away from the internal combustion engine (ICE) and look toward a more effective and sustainable future as the traditional automotive industry deals with ever stricter emissions regulations
The US market for electric vehicles (EVs) has become one to keep an eye on The US has substantial status as one of the key EV markets, despite China keeping the top rank, with GlobalData's whitepaper revealing a robust development trajectory during the predicted period The trends, market factors, and governmental incentives aimed at influencing and facilitating the market are further examined in this paper.
The environmental issues that will drive the global EV industry are also discussed in this paper, which extends its scope outside the US Do you wish to learn more?This paper highlights the sector analysis features of GlobalData Explorer, outlining how you can: Get market size information for more than 22 of the major industries in the world, including historical and future statistics and country-specific analysis. Follow industry dealmaking activities to see overall volumes and details.
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