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The global trail mixes market is projected to reach a value of $7.5 billion by 2025, with a compound annual growth rate of 9.3% during the forecast period. Rising awareness of healthy snacking options and increasing demand for convenient on-the-go snacks are key factors driving market growth.
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Companies Covered (Covid 19 Impact Covered)
◍ General Mills
◍ Kellogg
◍ PepsiCo
Competitive Landscape: The trail mix market is highly competitive with key players such as General Mills, Kellogg, and PepsiCo dominating the industry. These companies offer a wide range of trail mix products to cater to different consumer preferences.
Companies Overview: General Mills owns brands such as Nature Valley, Kellogg owns Bear Naked, and PepsiCo owns Frito-Lay, all of which offer popular trail mix products. These companies use innovative marketing strategies and product development to drive growth in the trail mix market.
Sales Revenue (FY 2020):
- General Mills: $17.63 billion
- Kellogg: $13.77 billion
- PepsiCo: $70.37 billion
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By Application
◍ Supermarkets and Hypermarkets
◍ Independent Retailers
◍ Convenience Stores
◍ Online Retailers
By Product
◍ Organic Trail Mixes
◍ Inorganic Trial Mixes
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$ X Billion USD