Location Based Advertising (LBA)
Market
Location Based Advertising (LBA) Market Scope:
Industry Analysis, Market Size, Growth, Trends Till
2031
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Location Based Advertising (LBA) Market Size and Growth
The Location Based Advertising (LBA) market is experiencing significant growth, driven by increased smartphone usage and advancements in geolocation technologies. The global market size is projected to reach approximately $61 billion by 2025, reflecting rising demand for targeted advertising solutions in retail and tourism sectors, enhancing customer engagement and conversion rates.
Companies Covered
(Covid 19 Impact Covered)
◍ Foursquare
◍ Xad
◍ Groupon
◍ Scanbuy
◍ Shopkick
◍ Yoose
◍ Verve
◍ Thumbvista
The Location Based Advertising (LBA) market is competitive, with companies like Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, and Thumbvista leveraging geolocation technology to deliver targeted ads. They enhance user engagement, boost local business sales, and drive market growth through innovative solutions and strategic partnerships. Revenue figures:
- Foursquare: $100 million
- Groupon: $1.7 billion
- Verve: Approx. $30 million
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Market Segmentation
By Application
Retail Outlets ◍ Public Places ◍ Airports ◍ Hospitals ◍ Others
By Product
◍ Assisted GPS (A-GPS)
◍ GPS
◍ Enhanced GPS (E-GPS)
◍ Enhanced Observed Time Difference (E-OTD)
◍ Observed Time Difference (OTD)
Cell ID
Wi-Fi
Others
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Market Growth
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$ X Billion USD
