Direct-toConsumer Genetic Testing (DTC-GT) Market
Direct-to-Consumer Genetic Testing (DTC-GT)
Market Scope: Industry Analysis, Market Size, Growth, Trends Till 2031
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Direct-to-Consumer Genetic Testing (DTC-GT) Market Size and Growth
The Direct-to-Consumer Genetic Testing (DTC-GT) market is experiencing significant growth due to increasing consumer interest in personalized healthcare. Market reports indicate that the global DTC-GT market is projected to reach $2.5 billion by 2025, with key players focusing on expanding their product offerings and enhancing data privacy and security measures to gain a competitive edge.
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Companies Covered (Covid 19 Impact Covered)
◍ Family Tree DNA
◍ MyHeritage
◍ EasyDNA
◍ Ancestry.com LLC
◍ 24Genetics
◍ Dante Labs
◍ Atlas Biomed
◍ Genebase
◍ Mapmygenome
The Direct-to-Consumer Genetic Testing (DTC-GT) market is highly competitive with companies like Family Tree DNA, MyHeritage, EasyDNA, Ancestry.com LLC, 24Genetics, Dante Labs, Atlas Biomed, Genebase, and Mapmygenome. These companies offer a range of genetic testing services to consumers, including ancestry, health, and wellness tests. They use marketing strategies, user-friendly platforms, and personalized test results to attract customers. Sales revenue figures for some companies include:
- Ancestry.com LLC: $1.295 billion in 2020
- 23andMe: $475 million in 2020
- MyHeritage: Not disclosed
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Market Segmentation
By Application
◍ Ancestry-based Genetic Tests
◍ Health and Wellness-based Genetic Tests
◍ Entertainment-based Genetic Tests
By Product
◍ Over-the-Counter (OTC) Channel
◍ Online Channel
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$ X Billion USD
Market Growth
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