Ad Serving & Retargeting Service Market
Ad Serving & Retargeting Service Market Scope:
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Ad Serving & Retargeting Service Market Size and Growth
The Ad Serving & Retargeting Service market is experiencing robust growth, driven by increasing online advertising spending and enhanced targeting capabilities. The market is projected to reach approximately $5 billion by 2025, with a CAGR of around 15%. Rising demand for personalized ads and advanced analytics fuels market expansion across various industries.
Companies Covered
(Covid 19 Impact Covered)
◍ Criteo
◍ AdRoll
◍ Marin Software
◍ Terminus
◍ OpenX
◍ AppNexus
◍ Acquisio
◍ Kenshoo
◍ Adobe
◍ StackAdapt
◍ Centro
◍ Sprinklr
◍ Sizmek
◍ MediaMath
The Ad Serving & Retargeting Service Market features major players like Google and Facebook, leveraging vast data for targeted ads. Companies such as Criteo and AdRoll specialize in retargeting. Revenue drivers include improved campaign efficiency and personalized advertising, which enhance user engagement and conversion rates. Notable revenues include:
- Google: $262 billion
- Facebook: $117 billion
- Criteo: $2.1 billion
- AdRoll: $300 million
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Market Segmentation
By Application
SMEs
Large Enterprises
Individuals
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By Product
Online Service
Offline Service
Market Growth
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$ X Billion USD
