Account Based Marketing (ABM)
Tools Market
Account Based Marketing (ABM) Tools Market
Scope: Industry Analysis, Market Size, Growth, Trends Till 2031
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Account Based Marketing (ABM) Tools Market Size and Growth
The global Account Based Marketing (ABM) Tools market is expected to reach a value of $2.6 billion by 2026, with a CAGR of 14.5% during the forecast period. The market is driven by the increasing adoption of ABM strategies by B2B companies to target high-value accounts and improve ROI. Various tools such as CRM, analytics, and automation are used to optimize ABM campaigns.
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Companies Covered (Covid 19 Impact Covered)
◍ TechTarget
◍ ZoomInfo
◍ 6sense
◍ Demandbase
◍ Bombora
◍ EverString
◍ Lattice
◍ PureB2B
◍ Marketo
◍ InsideView
◍ Act-On
◍ UpLead
◍ Cognism
◍ Infer
◍ Metadata.io
The Account Based Marketing (ABM) Tools Market is highly competitive, with companies such as TechTarget, ZoomInfo, 6sense, Demandbase, Bombora, EverString, Lattice, PureB2B, Marketo, InsideView, Act-On, UpLead, Cognism, Infer, and Metadata.io leading the way. These companies offer solutions to help businesses identify, target, and engage with key accounts to drive revenue growth.
- TechTarget: $106.63 million in 2020
- Marketo: $4.68 billion in 2019
- 6sense: $33.1 million in 2020
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Market Segmentation
By Application
◍ Small and Medium Enterprises (SMEs)
◍ Large Enterprises
By Product
◍ Cloud-based
◍ On-premises
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$ X Billion USD
Market Growth
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