Account-Based Market
Account-Based Market Scope: Industry Analysis, Market Size, Growth, Trends Till 2031
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Account-Based Market Size and Growth
Account-Based market research focuses on tailored strategies for engaging specific accounts, assessing their potential and needs amid evolving market conditions. The global Account-Based Marketing (ABM) market is projected to reach approximately $1.3 billion by 2025, driven by increasing demand for personalized marketing and enhanced customer relationships in competitive environments.
Companies Covered
(Covid 19 Impact Covered)
◍ Demandbase
◍ InsideView
◍ 6Sense
◍ Act-On Software
◍ AdDaptive Intelligence
◍ Albacross
◍ Celsius GKK International
◍ Drift
◍ Engagio
◍ Evergage
◍ HubSpot
◍ Integrate
◍ Iterable
◍ Jabmo
◍ Kwanzoo
◍ Lattice Engines
◍ Madison Logic
The Account-Based Market includes companies like Demandbase, 6Sense, and HubSpot, providing solutions for targeted marketing. These firms utilize AI, data analytics, and automation to enhance engagement and conversion rates. They grow the market by enabling personalized outreach and optimizing sales processes. Revenue examples:
- Demandbase: $75 million
- HubSpot: $1.3 billion
- Marketo: $500 million (before acquisition)
◍ Marketo
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Market Segmentation
By Application
◍ Small and Medium-sized Enterprises (SMEs) ◍ Large Enterprises
By Product
◍ Strategic ABM
ABM Lite
Programmatic ABM
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Market Growth
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$ X Billion USD
