Significance of CRM Development Outsourcing to Maintain Good Terms with Clients The goal to achieve the business target is the core objective of all business firms. The growing competition has led to much more chaos among the business runners. However, the management of the market system is not a big deal if it is done after the market research. Here, market research indicates demand by customers. It is the fact that the success of the business is directly proportional to the customer’s satisfaction.