Get a better ROI from your marketing budget with
The advertising medium you choose to market your business can dictate your return on investment; there are options galore – from traditional advertising such as print media, to more modern forms of digital advertising such as Social Media and Pay Click Advertising. While traditional media has developed brand value for businesses over decades, the high cost of running a print media campaign is making it harder to achieve a positive ROI from marketing efforts.
The ever-increasing graph of Internet users Did you know?
The number of internet users by the end of 2015 is
The number of printed newspaper readers around the world is
3.2 billion Digital advertising allows you to reaach an extra 1.2 billion potential customers compared to print media advertising and this gap is getting larger every year THIS NUMBER HAS STEADILY RISEN OVER THE YEARS AND MORE THAN DOUBLED IN THE LAS DECADE. LET`S TALK STATS!
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
1000
1100
1300
1500
1700
2000
2300
2500
2600
2800
MILLION
MILLION
MILLION
MILLION
MILLION
MILLION
MILLION
MILLION
MILLION
MILLION
Figures rounded off *
Varying cost over different advertising mediums A recent survey measured the CPM** for an array of advertising mediums. We’ll let the reports speak for themselves. **CPM= Cost per thousand impressions
$1.44
$2.5
$5
$10
$16
$16
$28
$57
Google Adwords
Social Media
Billboards
Radio
Newspaper
Magazine
Broadcast TV
Direct Mail
Even when it comes to average cost per click, Adwords cost are lower than Social Media. LET`S LOOK AT THE COSTS INVOLVED
CANADA
0.18
RUSSIA UK - IRELAND
0.73
0.08 0.22
USA
GERMANY
0.79
0.26 0.25
1.09
1.02
0.29
SINGAPORE
SOUTH AFRICA 0.30 0.36
Google Adwords
0.53
0.39
Social Media
Google Adwords is a Pay-Per-Click platform that allows advertisers pay a fee each time their ad is clicked. It is the most popular PPC platform. With such a staggering number of internet users, business owners in the digital age have the ability to break into new markets at lower cost, by targeting potential customers at the exact moment they need their product or service.
Trivia:
AdWords PPC
Businesses make an average of $2 in revenue for every $1 spend on Adwords
The average click-through-rate position is 7,94%
70% of mobile searches call a business directly from Google Search
There are at least 300,000 mobile apps currently serving Google Mobile Ads.
The average click-through-rate for a Google ad is 3,16%
Online marketing, including PPC ads, is 54% successful at generating leads
Google’s display campaigns reach 80% of global internet users.
The top 3 paid ad sports get 41% of the clicks on the page
Spending on PPC ads rose 12% year-on-year in the fourth quarter of 2014
Google takes up 33% of all online ad revenue (38,6 billion out of 117,6 billion)
5 more applied reasons why you need to spend your marketing budget on Google AdWords (PPC) The right customer at the right time is sure to bring results Unlike organic search, PPC brings quick results The involved by you Unlike Pay Per Impression ads, you pay only when an interested party clicks Google AdWords is the most measurable form of marketing available, allowing you to accurately calculate your ROI right down to the last penny, meaning that you can scale your budget to scale your revenue
Why are landing pages so important for a successful PPC campaign? INCREASING THE CONNVERSATION RATES In 2014, Dell saw conversion rates increase as high as 300% when testing landing pages against website pages.
GET STATS TO PLAN YOUR NEXT STEPS A 68% of B2B businesses use landing pages to acquire new sales leads for future conversion
CUT ON ADVERTISING COST Megan’s Law increased conversions 63% by increasing continuity between an ad and a landing page.
FOCUSING ON SPECIFIC KEYWORD PHRASES A marketing solutions company increased its lead rate by 144% by strategically using PPC ad keywords on its landing pages
INCREASE YOUR BRAND VALUE 64% of marketers say that landing pages are the most effective way to test value proposition
SMART BUSINESSES ARE MIGRATING THEIR MARKETING BUDGETS TO DIGITAL ADVERTISING MEDIUMS
https://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2015.pdf https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ https://www.lyfemarketing.com/traditional-media-versus-social-media/ https://triblio.com/content-personalization-statistics-2015/ https://support.google.com/adwords/answer/14090?hl=en https://www.slideshare.net/investni/3-mail-marketing-simon-hunter-45517165 https://www.netgain.marketing/the-difference-between-sem-seo-ppc-and-adwords/ https://www.digitalvidya.com/blog/top-3-reasons-why-marketers-cant-miss-out-to-opt-for-international-ppc/ https://www.sitewit.com/2015/01/27/10-surprising-statistics-pay-per-click/ https://searchengineland.com/5-incredibly-practical-reasons-ppc-2015-211611 https://www.slideshare.net/mattheweveritt8290/18-mind-blowing-stats-that-prove-landing-pages-work https://www.hubspot.com/marketing-statistics https://www.rudibedy.com/blog/facebook-advertising-cpc-cpm-per-coountry/ https://www.wordstream.com/blog/ws/2015/07/06/average-cost-per-click http://unbounce.com/ppc/get-a-better-roi-with-google-adwords/
www.softlinesolutions.com 866-PPC-XPRTS