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East Bay Rental Housing Association


Volume X, Number 9 September 2013 EBRHA OFFICE

Features & Columns

360 22nd Street, Suite 240 Oakland, CA 94612 tel 510.893.9873 fax 510.893.2906 EBRHA STAFF EXECUTIVE DIRECTOR | Jill Broadhurst DIRECTOR OF OPERATIONS | Cathy Hayden DIRECTOR OF STRATEGIC PARTNERSHIPS






Stand Out from the Crowd

Steady Volume, Climbing Prices BY GRANT CHAPPELL




Bill Bagnell, Link Corkery, Reggie Hairston, Carmen Madden, Fred Morse, Rick Philips, Judy Shaw, Menna Tesfatsion, Mila Zelkha PUBLISHED BY

Wayne C. Rowland PRODUCED BY

EBRHA Communications Committee Tina Bocheff, Esteban Cortez, Irina Gelfenbeyn, Wayne C. Rowland EDITOR Tina Bocheff

Tech Smart




Tina Bocheff | 510.318.8303






Why Your Contributions to the EBRHA Legal Fund Matter THE EDITOR’S MESSAGE

Technology Meets Real Estate



ESQ. & A



The Cutting Edge



Community Efforts Events & Directory BY SAM SOROKIN



Tech to the Rescue BY ROBBIE CRONROD


| SEPTEMBER 2013 |

Rental Housing (ISSN 1930-2002-Periodicals Postage Paid at Oakland, California. POSTMASTER: Send address changes to RENTAL HOUSING, 360 22nd Street, Suite 240, Oakland, CA 94612. Rental Housing is published monthly for $36 per year by the East Bay Rental Housing Association (EBRHA), 360 22nd Street, Suite 240, Oakland, CA 94612. Rental Housing is not responsible for the return or loss of submissions or artwork. The magazine does not consider unsolicited articles. The opinions expressed in any signed article in Rental Housing are those of the author and do not necessarily reflect the viewpoint of EBRHA or Rental Housing. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal service or other expert assistance is required, the services of a competent person should be sought. Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by EBRHA, express or implied, of the advertiser or any goods or services offered. Published monthly, Rental Housing is distributed to the entire membership of EBRHA. The contents of this magazine may not be reproduced without permission. Publisher disclaims any liability for published articles. Printed by Jostens Printing Co. Copyright © 2013 by EBRHA. All rights reserved.










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GRANT CHAPPELL Grant Chappell is the vice president of NAI Northern California. Since 2005, Grant has focused on East Bay apartment opportunities for his clients. Grant also serves on the Board of CEI, the Center for Elders’ Independence, a local nonprofit providing PACE Care to seniors in Alameda County. In his free time, Grant enjoys skiing, golf, biking and traveling.

PHOEBE CHONGCHUA Phoebe Chongchua is a multimedia brand journalist, writer, speaker, and travel and lifestyle host. She is the founder of Live Fit Enterprises, the parent company of several online video publications. She is a veteran TV news anchor and reporter who produces brand journalism Video News Stories (VNS) for companies. Through strategic marketing campaigns, she helps address companies’ needs by creating high-quality, custom content that gives the brand a leading edge over the competition.

To Schedule an Appointment, Call (510) 893-9873 EBRHA provides members with low-cost online resident screening. Partnered with Contemporary Information Corp. (CIC), resident screening has one objective: to make sure your leasing decisions make the greatest possible contribution to your bottom line. As of May 2012, landlords can collect a maximum of $44.51 for an application fee.

ROBBIE CRONROD Robbie Cronrod is the Vice President of Rent Recovery Service, a leader in flat fee and contingency debt collection that allows a property owner to immediately report a delinquent tenant to the credit bureaus and order a series of collection letters be sent by a licensed collection agency. He has been assisting landlords and property management companies with the recovery of tenant debt for more than 15 years.

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BOUBOU GUIRO Boubou Guiro is the Founder and CEO of Onvedeo Inc., a startup tech company based in San Francisco that offers an emerging video platform for the real estate and rental markets. He and the Onvedeo team have been working hard towards the goal of having video be a standard asset for all online listings. To achieve this goal, Onvedeo has built the first Smart Video Engine for listings called VidGenie.

*Includes TransUnion credit report, FICO score and eviction history

East Bay Rental Housing Association 510.893.9873 | FAX 510.893.2906 TEL


| SEPTEMBER 2013 |


news Oakland Municipal Code or the Board Rules and Regulations, or in prior Board decisions, that state an exception for insurance proceeds being used to meet the 50% requirement. Finally, the appeal decision and the hearing decision provide a disincentive to rehabilitation. EBRHA will keep you updated as the case moves forward.

California Legislature to Act on Three Key Issues Affecting Landlords Within the next month, the California Legislature will act on three key issues affecting landlords.

Why Your Contributions to the EBRHA Legal Fund Matter UTILIZING THE ASSOCIATION’S LEGAL FUND, EBRHA is funding a legal challenge filed by a property owner in Oakland who appealed a Rent Board decision. The appeal decision of this hearing ignores the Board’s own definition of “landlord” in order to affirm the hearing officer. The hearing officer denied rent control exemption on the grounds that the rehabilitation work on the property was paid for with insurance money and not the owner’s money. The owner argued that the hearing decision was incorrect because he did spend the money required to qualify for substantial rehabilitation. An “owner” means any owner, lessor or landlord — as defined by state law — of a covered unit that is leased or rented to another and the representative, agent, or successor of such owner, lessor or landlord. In this case, the hearing officer ignored the definition of “owner” in the Oakland Municipal Code, or the owner

would have prevailed. The owner is arguing that it should not matter whether insurance proceeds are used directly or indirectly on a rehabilitation project. If paid to the owner, who then spends the money, the requirements of substantial rehabilitation have been met. The Board’s actions violated 8 RENTAL HOUSING

| SEPTEMBER 2013 |

basic due process principles involving notice, fairness and an opportunity to be heard in public before a decision is made. Robert’s Rules of Order may have also been violated. EBRHA feels the Board was wrong in ruling on the alternative ground for upholding the hearing decision. There is nothing in the

SB750 (Wolk): Water Meter and Submeter Mandate Stalls in the Assembly. In August, the tenant and council-sponsored bill SB750 failed to clear a key Assembly committee. Unlike the California Apartment Association that sought two amendments to the bill, EBRHA opposed it on a number of grounds. The bill would force landlords to install water submeters or meters in new rental housing. Landlords who have existing water submeters would not be able to evict tenants for failing to pay for water, and tenants would only pay a late fee of $10 if they


Kite-flying at Lake Merritt with the Oakland Hills in the background

Price Control on New Rental and Ownership Housing. AB 1229 allows local governments to mandate “inclusionary housing” laws — requirements on private property owners to set aside a percentage of new housing for low-income rental for periods of at least 30-55 years. The bill would not allow owners to set initial or subsequent rental rates, or require local government to provide owners of vital cost-offsets, which would allow owners to recover operational and repair costs. AB 1229 also repeals the Palmer v. City of Los Angeles decision, which upheld an important provision of the long-standing Costa-Hawkins Rental Housing Act, exempting newly constructed rental units from price controls. Owners will also be prevented from recovering operating or capital improvement costs under the new law. The bill will be voted on by the Senate by September 12, and if approved, will be placed on the Governor’s desk for his signature.

paid a bill 83 days from the date the meter is read. Tenants could even force a landlord to reduce their water bill, and landlords would be required to make all repairs of a water device within 10 days regardless of circumstance. Senator Wolk may seek to have the bill reheard in the closing days of session and will undoubtedly present amendments to the Assembly committee. Proposition 65 Warning Changes Proposed. The Brown Administration is proposing a comprehensive reform to Proposition 65 warning signs. At issue for property owners are changes to the content and placement of all Proposition 65 signs. The new considered language states that the public will be exposed to chemicals located on the property, and each sign would be required to provide complete information about the chemicals. There would be different signs all throughout the property, including a special parking lot sign, another sign for laundry rooms and for each area that may contain Proposition 65 chemicals. A coalition of business, public interest and environmental groups — including EBRHA — serve on the Governor’s ad hoc group. EBRHA will continue to provide information and objections to implementation of proposed changes in Proposition 65 that would become impractical to property owners.

Apartment Construction Booms in the East Bay The East Bay is experiencing a surge in

apartment construction. Such developers as AvalonBay, Equity Residential, Madison Park Financial, Mill Creek Residential, and SummerHill Apartment Communities each have new apartment communities in various stages of planning and development locally. This year alone, Marcus & Millichap reports that approximately 2,100 rental units will be added to the East Bay’s apartment stock — a 1.1% increase in total inventory. In 2012, just 780 new apartments were added to the market. RH Digested From “Apartment Construction Booms in the East Bay, 2,100 Units Coming This Year”, San Francisco Business Times (08/07/13), Torres, Blanca

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the editor’s message

Technology Meets Real Estate The importance of technology and innovation in the housing industry. BY TINA BOCHEFF

The audience at RealTech in San Francisco


n April, I visited RealTech in San Francisco, where over 350 people converged to learn about the latest trends in the intersection where technology meets real estate. The event featured a wide range of companies that serve the entire industry, both commercial and residential real estate. Today, there are many technologies that can assist with just about all aspects of your business, depending how involved — digital or not — you want to be. Both software and online cloud-based services are available for everything from rent payment and pastdue rent collections, to leasing, listing, property management, and more. RealTech’s inaugural event was organized by Mark Thomas, founder of start-up Reesio, a company that offers an online solution to streamline real estate transactions and cut down on the endless reams of paper traditionally associated with the real estate industry. Thomas, a real estate investor, broker and seasoned tech start-up expert, 10 RENTAL HOUSING

| SEPTEMBER 2013 |

gies that serve the rental housing market. Another company, Onvedeo, provides services that allow you to create high quality videos, or virtual tours, of your property that you can upload to your listings. Video seems to be the largest driver of online viewing and purchasing decisions, so this is a trend to pay attention to. Turn to page 20 for an in-depth look at how this can boost your marketing efforts. On the property investment side, there is a crowd funding company that allows investors to view properties, conduct due diligence, make inquiries, and ultimately, purchase shares in a property with a network of investors — and monitor those investments online. In the world of online lending, there is a start-up that claims to close loans in just 14-21 days, after completing a 30 minute online application. Eliminating loan officers and focusing on underwriting is one of the key ways in which this company is attempting to revolutionize lending — and no one can argue that a positive change in the mortgage industry is long overdue. For more information on the companies featured at RealTech, go to www.

launched RealTech with the goal of shining a light on the many recent technology innovations in the real estate space. “Real Estate has historically been slower to change, and more archaic than most sectors, which is a great source of frustration, and can lead to mistakes, confusion, and mistrust of the industry as a whole,” he said. In a business that is so mired in paper, the benefits of technology are huge: transparency builds trust, EBRHA and Technology increases accuracy, and makes the expeOf course, EBRHA utilized technology rience more tolerable and efficient. when we redesigned our website, put all Thomas believes that having a winour forms online, along with offering ning product that everyone loves is the either do-it-yourself or in-house online key to growth, and everything else foltenant screening. We recently expanded lows. To that end, Reesio focuses 99% our online service offerings with instant, of their time on product development, real-time market rent data, and more and the rest takes care of itself. Eventuonline services are in the works — all ally they hope to be a one-stop shop for part of our ongoing effort to make your all things real estate, not just transacjob easier and business more successful. tions. For those of you contemplating propNew and noteworthy at RealTech erty management software, check out the was a “point and click” app that allows Buildium webinar we have organized on you to build a floor plan of your rental September 18. This online educational unit in an instant, using only your offering allows you to mobile device. This solu“Today, there are participate from the tion offers prospective many technolocomfort and convetenants exact dimensions gies that can assist nience of your home or of every room, including with just about all office computer — just window and door placeaspects of your be sure to register in ment, so furnishings can business, dependadvance at www.ebrha. be planned in advance. ing how involved — com/education See page 34 for a review digital or not — you And, be sure to of this product and other want to be.” register for the Certiinteresting new technolo-





Date/Time: Thursday, September 19, 12 - 1:30 p.m. Presenter: Tina Bocheff, EBRHA Discover practices to increase your marketing ROI before, during and after EBRHA’s 7th Annual Trade Expo on October 23. Topics include effective marketing strategies, increasing traffic at your booth, improving lead generation, planning engaging displays, and enhancing your presence with promotional products. USE LINK BAIT TO GENERATE LEADS, BUILD BRAND LOYALTY AND GROW SALES

Date/Time: Friday, October 18, 12 - 1:30 p.m. Presenter: Pam May, TechScribe Communications It’s not enough to jump on board using social media or email marketing. You need great bait content to attract and engage leads and convert them to sales. Attend this workshop and you’ll learn: the definition and value of link bait; how content marketing engages leads and converts prospects to customers; tips to increase brand awareness and grow your business; top content marketing formats and social media distribution channels; best practice tools and techniques to keep content flowing smoothly; understanding and measuring efforts to improve results BECOME A QUICKBOOKS PRO

Date/Time: November 2013 Presenter: Sue Larsen, CFP, Larsen Capital Management Learn how to manage day-to-day operations with QuickBooks. This class is designed for the beginner user — no experience necessary. Learn how QuickBooks is organized, how to set up your file efficiently, track your expenses by property and create meaningful reports for your company or each individual property. The class will teach you tips and tricks to save precious time.

This series of complimentary workshops is designed for EBRHA vendor members, offering the latest tips to quickly boost your brand and accelerate your business. Space is limited, advance registration required. Lunch is included. For more information, contact Tina Bocheff at or 510-318-8303. Register at


Principal, TechScribe Communications and Constant Contact Authorized Local Expert and Accredited Solution Provider Content Developer Pam May has over 15 years of experience in developing content and communication strategies for businesses, nonprofits and public agencies. She advises on how to use digital and offline communication to build rapport, attract prospects and grow business. TINA BOCHEFF

Director of Strategic Partnerships and Editor, EBRHA Tina Bocheff has over 10 years of experience in nonprofit fundraising, sales, and marketing communications. She is responsible for industry partner recruitment and development, advertising, exhibit sales, marketing and events. Tina is also the editor of Rental Housing, EBRHA’s monthly magazine.



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Online Registration at

All classes and workshops are held at the

Sign up, pay registration fees and receive reminders online.

EBRHA Education Center 360 22nd St., Suite 240 Oakland

fied Apartment Manager (CAM) training starting this month. This nationallyrecognized designation will elevate your professional status and keep you on top of the ever-changing industry. It will be taught in our office every Tuesday, from September 10 through November 5. Go to to register. Finally, be sure to save the date for our 7th Annual Trade Expo, set for Wednesday, October 23 from 3 p.m. to 7 p.m. Based on your feedback, we have made many changes to the event. We’ve moved it from a Saturday to a week day to accommodate all work schedules. The new venue — Christ the Light Cathedral Event Center, on the corner of Harrison and Grand overlooking Lake Merritt — is easy to access by car or public transportation, and there is plenty of onsite, low-cost parking. Of course, there will be free, timely educational workshops, and an opportunity to mingle with your local elected officials. And we are excited that this event will feature an Oktoberfestthemed reception, with complimentary beer, wine and delicious German-style food. If you are a vendor who is looking to grow your business, there is still room to exhibit, but space is going quickly. Contact me right away to lock in your space at Be sure to register in advance at expo. I look forward to seeing you at the Oktoberfest Trade Expo. Prost! RH Tina Bocheff is EBRHA’s Director of Strategic Partnerships and the editor of Rental Housing magazine. She can be reached at (510) 318-8303 or

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on the small scale

majority of liquidity. Given the nearly $200 billion taxpayers have absorbed in Fannie Mae and Freddie Mac losses — although the GSE’s are starting to pay it back — this should be welcome news to most. I reserve my doubts as to whether Washington can agree on the best legislation to accomplish this, given it will likely result in higher borrowing costs and a damper on the real estate market. Given where values have recovered, this may be one of their best chances to do it. Foreclosure activity continues to decline nationwide, according to a July report by Corelogic. It noted that 55,000 Recent figures in East Bay real estate point to a foreclosures took place in June, a 20% decrease from the previous year and the vibrant and healthy market. BY GRANT CHAPPELL 20th consecutive month of decline in foreclosure inventory. the number one spot with Locally, notice of defaults are down 11.3% vacancy. Nearly 67% year over year and notice of sales 34 million square feet of are down 55% in Alameda County. REO space was leased since the inventory is also down about 40% comdepths of the recession, pared to one year ago. While this would according to a Jones Lang serve as positive news to many, some LaSalle report. investors are just sitting on the sidelines These figures reflect right now. why apartments rents are “We’re just not buying anything,” a so strong and builders are local investor told me. He had switched rushing to break ground strategies to purchasing Trustee Sales at on multifamily projects. the courthouse steps after REO competiApproximately 2,100 tion got too hot. Fierce competition has units are under construche markets in Oakland, Berkeley pushed margins thinner for the “flippers” tion in the East Bay, nearly and Alameda continue to demin the marketplace. triple the 780 units that came to market onstrate strength in keys areas With shrinking, distressed inventory last year. as investor demand exceeds available coming through the pipeline as NOD’s product. Borrowing costs have increased The Political and Financial Front are way down, the data presented in this substantially as the 10-year bond is up article shows that the market certainly The expected announcement about the more than 75 basis points from a low has recovered to a large degree on averFed slowing QE purchases has increased point in mid-May. age price. yields on treasuries, thereby lifting interOne loan broker told me it was a Many frustrated investors wonder est rates on residential and commer“blood bath” in late May and June, as whether we are in a bubble, given the cial mortgages. I envision this posing banks started raising their rates and increasingly high competition for qualmore of an impact on the single-family there was a scrambled to make sure refi- market, as buyers tend to be more price ity deals. The average house price in nances and purchases were not derailed. elastic when their projected payment, Silicon Valley recently hit $1,000,000 Strong rents and low vacancy should — a level not seen since 2007. The San including taxes and insurance, jumps a balance out the increased borrowing Francisco-Redwood few hundred dollars or costs for the time being, as we see cap “The figures we see City-San Mateo market more. rates in the high 4% to low 5% range in these three cities was recently named the Furthermore, the trading in better parts of Oakland and point to a vibrant most unaffordable in President recently made Berkeley. and healthy marthe country as 19.3% a speech on reforming As a follow up to last quarter’s ket, but I don’t see of homes were sold as Fannie Mae and Fredarticle, the San Francisco Business Times die Mac to bring more this seller’s market “affordable” when meareported that San Francisco’s office reverting back to a sured against the median private capital into the market officially has the lowest vacancy buyer’s market any income of $101,200. lending business, rather rate in the country, passing Houston for time soon.” The data on San Franthan GSE’s providing the

Steady Volume, Climbing Prices


| SEPTEMBER 2013 |



cisco and the areas moving south through Silicon Valley, along with the figures on foreclosure trends, largely explain the figures we see on sales in the East Bay. Anemic cap rates in San Francisco, the Peninsula and the North Bay have pushed local investors to tertiary markets. Oakland and Berkeley logically would absorb much of this demand due to the proximity to San Francisco. A number of Oakland and Berkeley owners mention that nearly half the tenants they are screening for their apartments are either priced out of San Francisco or relocating to the area from out of state. 2 - 4 Unit Segment Oakland saw a nearly 58% year-to-year increase in average price from $292,000 to $462,000, and also a 23% increase in price compared to last quarter’s $373,000. This milestone marks the first time Oakland has truly passed the $400k average threshold since the 2nd quarter of 2008, right when the financial markets were about to enter a tailspin. Activity is another story, which saw a 36% drop year to year from 134 to 86 transactions last quarter, and a 7% drop from last quarter’s 92 transactions. Berkeley experienced a 22% jump in average price year to year to $816,000 from $667,000, and slightly lower increase from last quarter’s $690,000. Similar to Oakland in some respects, this is the first time Berkeley has passed the $800k mark since Q3 of 2008. On activity, we saw a 13% drop year to year from 24 to 21 deals sold and a 5% increase from last quarter’s 20 transactions. Around the time of submission of this article, a non-rent controlled 4-plex came to market in the $2 million range. If this ends up trading hands by the end of the quarter, we could see an even larger jump on next quarter’s numbers. Alameda’s average price increase was the lowest of the three cities’ year to year, with only a 9% increase to $649,000 from $592,000 last year. However, the quarter-to-quarter gains of 58% from $410,000 to $649,000 could be the largest we’ve ever seen. Last quarter’s $410k average in the first quarter is the lowest I have on record. Activity is down 25% from a year ago, as 12 properties sold compared to 16 in Q2 of 2012, while up

nearly 70% compared to last quarter’s modest seven transactions. 5+ Units Segment Last quarter, Oakland witnessed a substantial year-to-year drop in volume of 38% from $54.8 million in Q2 of 2012 to $34.9 million. Quarter-to-quarter volume increased about 5% from $33.1 million in the previous quarter. The average price per square foot oddly remained unchanged at $147, and increased 17% from the previous year. We are now seeing overbids on larger properties that I classify as 15+ units. An 18-unit building on Orange Street came to market in late February and sold by mid-May for $150k over the asking price. This equated to 11.5 GRM, 5.3% cap rate, $217 per

square foot, and $180k per unit, along with $100k in approximate soft story retrofit needed. This is compelling evidence that we are still in the strongest market since 2003 - 2006. We will have more examples in next quarter’s article. Berkeley’s volume dropped nearly 57% on volume year to year from $23 million to $9.97 million, yet increased approximately 61% quarter to quarter from the $6.18 million in volume last quarter. Price per unit is down about 11% at $141,000 per unit, from $158,000 per unit a year ago. Price per square foot increased about 7%, bringing the average to $224 per square foot. I am intentionally avoiding a quarter-to-quarter comparison on Berkeley on “per unit”

transactions (2-4 units)

average sales price (2-4 units)

Source: NAI Northern California





average sales price (5+ units)

price per sq. foot (5+ units)

price per unit (5+ units)

Source: NAI Northern California 16 RENTAL HOUSING

| SEPTEMBER 2013 |

and “per square foot” metrics, since two of the transactions last quarter were rooming houses, which skew the data. I need to point out that we missed a sale in last quarter’s data located at 1715 Spruce, an 11-unit that traded for $2.98 million. We have since updated our data which reflects the first quarter volume, essentially doubling from what we had reported. I suspect the MLS had not been updated with the closing figures and CoStar missed the deed transfer prior to my gathering of the data. I handled an off-market 24-unit building that closed in June, located at 1330 Sacramento, that traded for $3.625 million and approximately 11.1 GRM and 4.9% Cap Rate. This property also slipped through the cracks when I initially pulled my data after the quarter concluded and was added manually in August prior to submission. In Alameda, only two properties sold for total volume of $5.1 million. This represents a 56% increase in volume year to year and 39% increase quarter to quarter. A 33-unit building that sold for $4.2 million represented the majority of the volume. Conclusion In summary, the figures we see in these three cities point to a vibrant and healthy market. New construction coming through the pipeline and higher borrowing costs could damper values down the road, but it’s far from certain given the strong local economy. With the lowest office vacancy rate in the country across the bridge, renters priced out of San Francisco will continue to demand suitable housing in the East Bay. Higher capital gain rates may postpone decisions on whether to sell or make a 1031 Exchange more necessary. Either way, the biggest gripe I hear from buyers and fellow brokers is lack of product to work on. Let’s see if that changes this year, but I don’t see this seller’s market reverting back to a buyer’s market any time soon. Grant Chappell is the Vice President of NAI Northern California. He can be reached at or 510-972-4941.

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Community Efforts

Building a strong community among tenants does not have to be difficult. BY SAM SOROKIN

I’d like to build a stronger sense of community in my building. Do you have any advice on things I can do or events I can put on to do this?

Most recently, we received a great benefit from having such a strong community at one of our properties. For years, our resident managers have done a wonderful job at making people want to live in this property over others for reasons beyond the apartment itself. People in this building know each other and interact all the time. This particular property has 21 units, with no rent control. This year, we decided to raise rents significantly, but we were able to get 20 out of 21 units to renew their leases. I am confident that the community feel was one of the main reasons they decided to stay.




The best way to create community is to get people to get to know each other. When renting an apartment, you may want to introduce the new resident to their immediate neighbors. Either you or your resident manager can put together periodic events. This could include a BBQ in the common area, book clubs, earthquake preparedness talks, and building-wide yard sales. The goal, though, is to have the residents begin to organize these types of event themselves, so depending on the size of the building, you could put together a committee and provide them with a small annual budget. 18 RENTAL HOUSING

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What are good practices for owners to follow when listing units on Craigslist?


At least for the Bay Area, Craigslist is the primary source for marketing apartments. So, the most important thing to do is to actually post an advertisement on Craigslist when you have an available unit. As some of our readers are not tech savvy, it is vital that they either learn how to do this or get somebody else to do it. When advertising on Craigslist, remember this is not the newspaper, where you are being charged by the

word. You should spend the time to create an informative and creative ad — one that not only gives the prospective renter the stats on the apartment, but also the reasons why this is the best one. You should highlight the apartment, common areas, management and neighborhood. This should be done in both words and pictures. In fact, the latter may be even more important. With so many ads on Craigslist, many prospective renters are avoiding ads without photos. When considering which photos to use, it is important that they are good-quality photos that highlight the best things about the apartment. It’s important to have a few photos of the unit, the grounds and the neighborhood. If the photo doesn’t project something positive, then don’t use it. We have stock photos that we use in situation when the apartment itself doesn’t show well, especially if it is occupied. Finally, it is important to re-post ads as frequently as possible. We repost our ads at least twice a week. This is a very tight rental market, so prospective tenants will assume that the unit has been rented if it is towards the bottom of the list. Last but not least, Craigslist is not the only source for marketing. You should also consider signage, Google search optimization, referral programs and even the newspaper. Of course, the greater the demand you can generate for your unit, the higher the rent you can charge.


I only collect rent by check, but I’d like to change that. Do you have any insights on collecting rent electronically?


When looking at collecting rents electronically, there are several ways to do it. You can request bank account information from your resident and pull the money from their account. Depending on the size of your portfolio and the balances in your account, your bank may be able to provide this service either for free or at a nominal cost. The service is called ACH, or Automated Clearing House. If you use certain property management software, you can offer your resident a portal that will allow them to set up these types of payments for you. This



is really the wave of the future. More and more residents appreciate the ability to pay their rent online. It also allows you to be on a beach in Mexico and have your rent deposited into your account while drinking a Margarita!


My tenants have all signed a petition requesting that I add more lights to the front of the building. How should I respond to the petition?


It is very simple. Your residents are your customers. They are also the people who live at the property on a dayto-day basis. You should certainly find out why they feel the lighting is necessary. But if their rationale makes sense, I would install it. This could be considered a capital improvement if it is in a rent control jurisdiction, like Oakland, so you could be entitled to a small rent increase. Keep in mind, if your current residents think it is important, then prospective resident may feel the same way. Not doing the upgrade could result in lower rents from new residents. Furthermore, if the absence of light results in some sort of injury, you could possibly be liable. RH



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| SEPTEMBER 2013 |

Stand Out from the

Crowd Showcasing your properties and communities with video can attact more potential renters and help grow your portfolio. BY BOUBOU GUIRO


ike the real estate market, the rental market is constantly evolving. Renters move more than homeowners, and as a result, there is greater inventory and more competition. The common assumption is that the more competition you have, the more you need to invest in marketing to differentiate your offering. Simply posting your rental to Craigslist is no longer considered adequate. The signal to noise ratio can be much too high there. How does your listing stand out? Does it reflect life in the home? Do your photos show what the home looks like or — more importantly — what it “feels” like? These are all important questions that renters both consciously and subconsciously ask themselves. I speak from personal experience.

Apartment Hunting

Several years ago I decided to move to Sausalito from San Francisco, 20 minutes away across the Golden Gate Bridge. As a renter, I began the tedious task of hunting for a new place. Like everyone else, I searched online. Statistically speaking, 90% of homebuyers are now turning to online sources when searching for a home, and the numbers aren’t far off for the rental market. My online search started on Craigslist and gradually progressed to other rental sites. The standard listing typically has a text description accompanying a set of photos. During this process I visited a healthy number of apartments, houses, and condos and the results of my search were underwhelming. The gap between what was presented online and the actual appearance and tour of the homes was tremendous. The photos alone were unable to translate the experience of living there and the feeling of moving through the space — the overall “vibe.” Needless to say, I wasted a lot of time searching and the landlords and property managers I met with lost an equal amount showing the places. That’s when I came to the realization that there was a simple solution to our problem: video. If I had the ability to watch a video of the property, the experience would have been more true-to-life and I could have been more selective about which properties I chose to visit. I could have saved myself some time and saved the landlords and property managers some





“73% of homeowners say they’re more likely to list with a Realtor offering to create a video, and you should expect the same numbers on the rental side.” money — time is money after all. I had such faith in this solution that I forfeited my executive role in a Fortune 500 company to start a company that would tackle this issue within the real estate and rental markets.

Video is Here to Stay

New home buyers are placing more emphasis on virtual tours and videos showcasing properties and communities. Renters would as well if these videos were more widely adopted. Video is huge, and it’s popularity shows no signs of waning. Over 100 million Internet users watch online videos every single day. According to the Online Publishers Association, 80% of users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the ad. Website visitors are 64% more likely to buy a product online after watching a video. Visitors who view videos stay on the site an average of two minutes longer than those who don’t view videos. Video is also an excellent asset to drive traffic to your site. A survey from AimClear found that video listings that appear in search sites like Google experience as much as a 41% higher click-through rate than their plain-text competitors. One study, put together by the Forrester agency, discovered that websites with a good video marketing strategy increased their likelihood of being ranked on the first page of the Google results by as much as 53 times. The conclusion here is simple: the only way you can effectively market your listings online is to include video as part of your core strategy.

Using Video in Your Marketing Making a real estate video can be as 22 RENTAL HOUSING

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simple as recording it on your mobile device or as involved as contracting a full-scale video crew. Our company, Onvedeo, provides a new third option, which allows you to generate a highly engaging video listing using your property’s photos and data, and incorporating — through the Onvedeo VidGenie Smart Video Engine — voice-over and localized video clips displaying geographically relevant content. Professional filmmakers can also make a tremendous impact when it comes to producing a polished, and engaging video. Regardless of your timeline and budget, the most important element to consider is your target audience. Remember that the primary goal of your video is to capture the attention of prospective renters. So, while the standard room-toroom tour is important, it should not be the defining feature of your video. Here are some tips that might help.

Creating a Video

Showcase the neighborhood and community. Local cafes, restaurants, parks and nearby tourist areas make for engaging content. Renters care about virtual tours and videos showcasing both properties and communities. Smartphones are an option. Smartphones like the iPhone can now shoot 1080p high quality videos. This means you can use your iPhone to shoot a short video walkthrough of your listing and post it online. Always shoot in landscape mode not portrait, as most people search for homes from their computers. That is quickly changing though, with more and more people searching for new homes from their smartphones and tablets. A big drawback with using phones for shooting video is the fact that most smartphones lack image stabilization. This could result

in shaky videos. Make sure you keep your hands steady when shooting a video from your phone. Always use both hands and keep the phone leveled. Use voice-over. The biggest asset you might have with video is your voice. Tell people why this home is so great, why it is perfect for them. Videos with voice make a huge difference in connecting with your potential renter. Add music. Background music can create a pleasurable ambience for the house hunter. Don’t forget that a positive impression watching the video is likely to generate a positive impression for your listing and increase your chances in renting your property to the right person. Be social. Video has the advantage of being easy to share. Make sure you post your video listings to your professional Twitter and Facebook accounts. Allow people to share your videos easily and to “like” your videos. One time cost. For most property managers and landlords, video might be a one time cost. If you shoot a video for a property today, you might be able to use that same video to rent the same listing a year from now. If not much has changed and you want to save some time and money, use your old video. Keep your videos short. You might be tempted to shoot and edit a 10 minute video for your beautiful rental, but please exercise some restraint. Keep your videos short, between 1 and 3 minutes. Anything longer than 3 minutes and you run the risk of losing the attention of the viewer and creating a bad impression.

Grow Your Business with Video

These tips will allow you to immediately jump in and start using video in your marketing strategy. You should know that 73% of homeowners say they’re more likely to list with a realtor offering to create a video. You should expect the same numbers on the rental side. Video can not only help you attract more potential renters, but will also help you grow your property management portfolio. RH

Boubou Guiro is the Founder and CEO of Onvedeo Inc., an emerging video platform for the real estate and rental markets. He can be reached at (415) 601-8392 or




TECH SMART How using new technology gives you an edge over the competition. BY PHOEBE CHONGCHUA


t’s the kind of job that requires a lot of patience. And today, being a property manager also requires keeping up with technology. Property managers work with many different personalities, which requires them to have some important skills that help make the job of managing properties a success. But they also need to know where their future tenants are spending their time: online. Get Social Interestingly, social media and technology play a critical new role in the job of property managers. Now, tenants and prospective tenants aren’t just stopping by to see a property. Instead, they’re on Facebook, Twitter, YouTube and other social media platforms learning about rentals in your area before they have even set foot in the neighborhood. Through these and other social media sites, not only is information shared, but also reviews and feedback about properties are posted. That’s why today many companies are hiring social media people to “actively” listen to the sites. It’s part of online reputation management and a good way to see what people are sharing about your properties. As a multimedia video journalist, I am often asked about how to respond when there is a negative remark about your company, product or property. Should you roll up your sleeves and “fight back”? No! Often this will cause the person who is negatively commenting to start a full-blown war. The campaign can get very ugly and turn into an over-dramatized sensation. My suggestion is to counter the attacks by addressing the issues in a positive





ner and not necessarily right after the person leaves the comment. How do you do this? Article writing and posting on many sites is a great way to get the information you want out about your properties. For instance, if there’s a negative comment about your property being poorly kept up, writing a post and showcasing with photos the well-manicured property and its unique attributes is a better way to convey your message. Resist the urge to fire back a defensive comment. Instead, think of the negative comment as a question: “How well maintained is your property?” Then write your post. Of course, this is assuming that you are keeping your property in good shape! Give it to Them Quick Quick Response (QR) codes are showing up everywhere. How important are they to the property manager’s job? Very. These little codes can help carry vital information to prospective tenants when used appropriately. QR codes are used by people with smartphones. They download a free app and then scan the code, which is linked to a website page. You can create a QR code very easily and for free using online resources. Simply search for free websites to create your code. The QR code is meant to provide information to the user in a quick fashion. In order to be useful, the information must be valuable. So, if you link the QR code to a video that gives good information about your property, that’s useful. On the other

hand, you embed a faulty link or the link just opens to a generic website, the QR code can be seen as nothing more than advertising — useful to some, but others may feel it was a waste of their time. Placing a QR code on your brochures, business cards, and marketing materials with helpful links to valuable information, such as frequently asked questions and videos of your properties, can be a big help for prospective tenants. Pay Rent Online With so many people doing online banking, getting your residents to pay their rent online makes sense. There are many advantages, such as the ability to schedule payments, automatic monthly debits, no hassling with paper and being able to pay rent from anywhere instantly. If you’re finding that your tenants aren’t as hip to signing up for the online rent-pay option, try using sign-up incentives such as a gift card to a local merchant’s shop or do a drawing from a pool of all the tenants who signed up that month. Technology is nothing more than tools that can help streamline and brand your business. However, how you use them will determine how successful you’ll be as a property manager. RH Phoebe Chongchua is a multimedia brand journalist, writer, speaker, and travel and lifestyle host. She can be reached at 858-259-3646. Reprinted from All Things Property Management,

Access EBRHA Forms Online EBRHA members can access exclusive forms online 24/7. Simply go to, click on the “Member Login” link on the home page and enter your current member ID and password to log in. With the click of a button, you will have unlimited access to all of our fillable forms. They can also be downloaded to a computer for your convenience. If you have forgotten your member ID or password, contact us at (510) 893-9873 or In addition to forms, members can access issues of Rental Housing magazine, real-time market rent data, discounts and more online. Get started today! 26 RENTAL HOUSING

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Tech to the Rescue Technology eases the process of putting lost rent back in your pocket. BY ROBBIE CRONROD


inally, technology is coming to the rescue in the long fought battle over collecting delinquent rent. After years of struggling with late paying tenants, skips and evictions, there is a new, quick and inexpensive way to stop losing money from tenants that push property managers and apartment owners to the limit. A Web based application is now available that allows a landlord to go online, and for a small flat fee, collect the debt from a tenant that owes back rent or has been evicted. This opportunity has been around since 1999 for other industries, but has recently come available for the rental housing industry. Rent Recovery Service, the largest and most aggressive landlord collection agency in the country, has begun to offer this new application after purchasing the exclusive rights and reprogramming it for the rental housing industry. Although Rent Recovery Service has been handling delinquent rent collection for individual landlords and property 28 RENTAL HOUSING

| SEPTEMBER 2013 |

In the event you need additional information on the tenant, technology steps up to help you again. An address update report will not only help direct the notices to the proper address, but if you decide to sue, you will now have a good address for service of the lawsuit. If you are thinking about suing, you can even get an asset report to help you determine if the delinquent tenant has any valuable assets you could levy after obtaining a judgment in court. All in all, technology has enabled a landlord or manager to more aggressively and more efficiently collect past due rent. Rent Recovery Service has even improved their conventional contingency based collection efforts for the really stubborn delinquent tenant. Now you can roll over a tenant account from the flat fee process to a contingency fee process with just a click of a mouse, making it easier than ever to keep the pressure on the unpaid accounts. This technology is also being made available through various tenant screening companies as a new product called Collection Protection. For only $4.95, you can purchase the same collection notice and bureau reporting services in advance when screening a prospective tenant. Currently offered by TenantAlert, the Collection Protection is purchased for every new tenant at the time of approval for the rental unit. The tenant is informed that the “guarantee” is being purchased and therefore are told that if there is a default in the future, their credit will be adversely impacted. As a friendly advance notice, tenants know that paying the rent on time and in full is a serious obligation. Whether you choose to pursue delinquencies with a pre-emptive guarantee like Collection Protection, or chase non-paying tenants after the fact through an application like that offered by Rent Recovery Service, you can’t beat the ease at which technology has helped you retrieve your lost revenue. RH

management companies since 1987, this breakthrough in debt collection technology makes the service available in real time and does away with the conventional contingency fee, saving the property owner or manager potentially thousands of dollars in fees. Simply described, the new online application allows any income property owner or manager to input the personal information of the tenant, including all responsible residents on the lease, the amount past due and the date of delinquency. With a few mouse clicks, a form collection letter is generated and snail mailed to the tenant, informing him that the matter has been submitted to collection and reported to the three major credit bureaus: Experian, TransUnion and Equifax. More importantly, the notice that is sent instructs the tenant to remit directly to the landlord or property manager, not to any third party collection agency. That means you get paid the total amount due. No other fees or commissions are required to be paid to the online collection agency. Everything is done automatically including the letter preparation, postage and mailing. The only thing the landlord or property manager must do beyond the initial data entry and payment for the service is go online to update the account once payment is received. If the tenant chooses to ignore the notice, one can order more letters and continue to keep the “You can’t beat the credit “ding” on a credit ease at which techreport for up to seven years. The only way to get nology has helped you retrieve your it removed is to contact lost revenue.” you, the creditor.

Robbie Cronrod is the Vice President of Rent Recovery Service, a leader in flat fee and contingency debt collection. He can be reached at 1-800-845-1086 or robbie@



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esq. & a

With the Naked Eye Nudity in rental units can be an awkward topic, but landlords may have to address the issue if tenants complain. BY VARIOUS AUTHORS

within their own dwelling. But should the tenant be acting in a manner consistent with sexual harassment, sexual assault or lewd behavior, the landlord may have a problem and a possible duty to investigate, warn the offending party and possibly pursue injunctive relief. I would recommend writing a letter to the offending tenant stating that others have expressed concern about their nudity and respectfully request that the tenant draw the curtains. Provide a warning that while you certainly have no evidence of sexual harassment, sexual assault or lewd activity, such behavior will not be tolerated. —JOHN RICHARDS


I bought a building and a tenant said he was given a verbal lifetime agreement that his rent will not be raised. What can I do?



My tenants and residents of a nearby building have complained that one of my tenants has been walking around nude in his apartment with the windows and blinds open. I don’t want my tenants to feel uncomfortable, but it’s also awkward to approach the tenant in question. What should I do?


Nudity continues to be a controversial subject on many levels, especially in the Bay Area. The Supreme Court of the United States has stated that nudity in and of itself is not expressive and therefore is not subject to first amendment protec30 RENTAL HOUSING

| SEPTEMBER 2013 |

tions. First of all, we shouldn’t use the The California phrase “verbal agreement.” Both Supreme Court has oral and written agreements are verbal stated that nudity agreements because both are expressed alone is not a form in words. It is more accurate to say “oral of sexual activity to agreement” when there is nothing in writconstitute “lewding. Don’t be afraid to say “oral.” ness.” San Francisco The problem with an agreement to has faced several never raise rent is the same as a lifetime legal challenges on lease: both should be in writing to be its attempts to curtail enforceable. In California, an agreement public nudity. for the lease of real property, for a period Landlords may be longer than one year, must be in writing. liable for the nuisance This rule is part of the “statute of frauds.” of their own tenants. Depending on your view of how long A “nuisance” is an the world will last, “never” is generally act that is injurious to understood to be a period longer than health, including but not limited to, the one year. A promise to never raise rent illegal sale of controlled substances, or violates the statute of frauds unless the is indecent or offensive to the senses or promise is in writing. that obstructs the free use of property If the promise is not in writing, it is so as to interfere with the comfortable invalid. The promise, or contract, can enjoyment of life or property. be a formal agreement, or it could be a Landlords are only generally liable note or memorandum. But there must be to their own tenants for the covenant something in writing signed either by the of quiet enjoyment, not neighboring party against whom the promise will be tenants. enforced or his agent. However, a landlord may be liable There are some exceptions to the for their own tenants’ statute of frauds. The public or private nui“A landlord may be most popular one is a sance, even to neighbors. liable for their own doctrine called “promisIt appears that the tenants’ public or sory estoppel.” In law landlord has no duty to private nuisance, school, we are given curtail nudity of a tenant even to neighbors.” the hypothetical situa-


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tion where grandma tells her grandson, “I will leave my farm to you so long as you remain here to harvest the crops and take care of me.” Grandma dies and leaves the grandson out of her will. The son has a valid claim to the farm because he relied on his grandmother’s promise and it would be unfair not to enforce the promise she made. In the case of a tenant who is told that

his rent will never be raised, he could claim that he relied on the promise by not renting a rent controlled apartment elsewhere. It would be unfair if his landlord were to raise his rent now. In this situation, the tenant would claim that the landlord is estopped from asserting the statute of frauds. A landlord has a choice when a tenant claims his rent is fixed for life. A

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declaratory relief action can be filed in court where the statute of frauds can be litigated. If the court declares that the lifetime contract is invalid because nothing is in writing, the landlord can then raise the rent. Or the landlord can simply raise the rent and wait for the tenant to file a petition at the Rent Board. Under this option, the Rent Board, and not a real judge, will rule on the rent increase. However, the landlord shouldn’t expect a fair result at the Rent Board, where the rules are written in favor of the tenant and the directive of the Board of Supervisors is to protect low rents. —CLIFFORD FRIED RH

The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem. John Richards is an attorney with Richards Law and can be reached at (510) 343-6299 or Clifford Fried is an attorney with Fried & Williams LLP and can be reached at (510) 625-0100 or

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Not Your tYpical attorNeY

is What Sets Our Law ➥This Firm Apart from the Rest: • Affordable attorney with landlord/tenant expertise. • We will work with you to devise a workable solution to solve tenant issues. • Dependable, skillful and caring approach to tenant problems.

EBRHA recommends Buildium’s property management software. Sign up for your FREE 15-DAY TRIAL at

The Shepherd Law Group Call and Hear the Difference

Michael Shepherd 4100-10 Redwood Road, Suite 155 Oakland, California 94619

Voice: (510) 531-0129 Fax: (510) 530-5931

Contact Gina O’Leary (510) 845-6428


2001 Ashby Avenue Berkeley, CA 94703






tech talk

The Cutting Edge Streamline everyday tasks with these tech devices and services. MAKING FLOOR PLANS HAS NEVER BEEN EASIER

Magic Plan. Producing floor plans has always been challenging and expensive. Measuring is a painful and manual task, drawing from measurements requires expertise, and publishing is not accessible to everyone. However, a floor plan can be the deciding factor that prompts a prospective tenant to contact an agent. MagicPlan is the first and only application that can automatically measure, draw and publish an interactive floor plan, just by taking pictures with a smartphone or tablet. Users can create and export a watermarked PDF or JPG floorplan for free, or pay a fee for various other formats. No manual measuring or moving furniture required. To learn more, visit www. or visit the iPhone App Store.


We want to hear from you! Please share your experiences by contacting us at


| SEPTEMBER 2013 |


Buildium property management software is designed to be the ultimate in simplicity for busy property managers. There’s no installation necessary. It’s accessible anywhere, anytime, on any device. And it has all the features you need — none that you don’t. Time is money, and Buildium helps you save a little of both by reducing your paperwork. By combining accounting, online and fee payments, and maintenance requests with online access, you’ll spend less time on repetitive tasks and more time managing your properties and growing your business. Become a Buildium believer — take a free 15-day trial at and see for yourself how Buildium can help make your life a little easier.


Rent Recovery Service. A highly trained and experienced staff of skip tracers, attorneys, private investigators and professional collection agents team up to provide an aggressive collection effort for landlords throughout the U.S. The team has developed methods of asset location and confiscation, nationwide electronic surveillance and an asset flagging system that is rivaled by no one. Additionally, in conjunction with the major credit bureaus, every tenant submitted for collection will have their ability to rent elsewhere severely limited. Their flat fee based service is available only on the Internet. It allows a property owner to immediately report a delinquent tenant to the credit bureaus and order a series of collection letters to be sent by a licensed collection agency. To learn more, go to

License No. 797467 Tel: (510) 271-0950

Seismic & General Contractors

Conform To Soft Story Apartment Building Seismic Ordinance San Francisco, Alameda, Oakland & Berkeley • Successful track record of seismic retrofitting numerous soft-story apartment buildings in the Bay Area. •

construction—all under one company.

• Guaranteed approval of engineering and construction in conformance to Soft Story Ordinance. • Screening, evaluation, engineering, construction, city sign-off For inquiries, please contact Homy Sikaroudi, PhD, PE

Beacon Properties

A quick, efficient, reasonable service for apartment owners since 1975

East Bay Property Management & Brokerage Services Since 1990

• We add value to buildings • Experienced and informed • Fully computerized • Integrity and care

Carlon Tanner, Owner/Broker

(510) 839-2067

466 40th Street Oakland, CA 94609 Tel 510-428-1864 Fax 510-601-1917

Jack London Square 510 Third Street, Suite 101, Oakland, California 94607 rh.0110.evictors.indd 1

12/23/09 10:16:33 AM





community calendar EVENTS & CLASSES





EBRHA Office Closed

CAM Session 4: Fair Housing | Presented by Jill Broadhurst Members: $950; Non-Members: $1125 (entire designation pricing) Members: $125; Non-Members: $175 (individual module pricing) 9:00 a.m. – 5:00 p.m. (see page 18 for full schedule and more info)

WEDNESDAY, SEPTEMBER 4 — 2:00 P.M. - 3:30 P.M.

Landlord 101 | Members: Free; Non-Members: $69 Presented by Tori Blanca, EBRHA 2:00 p.m. – 3:30 p.m.


Landlord Basics | Members: Free; Non-Members: $69


Fall Social Mixer | Lungomare in Oakland | 5:30 p.m. – 8:00 p.m.

Presented by Tori Blanca, EBRHA | 2:00 p.m. – 3:30 p.m. TUESDAY, OCTOBER 8


CAM Session 1: Human Resources | Presented by Jill Broadhurst Members: $950; Non-Members: $1125 (entire designation pricing) Members: $125; Non-Members: $175 (individual module pricing) 9:00 a.m. – 5:00 p.m. (see page 18 for full schedule and more info) WEDNESDAY, SEPTEMBER 11*

CAM Session 5: Financial Management Presented by Jill Broadhurst Members: $950; Non-Members: $1125 (entire designation pricing) Members: $125; Non-Members: $175 (individual module pricing) 9:00 a.m. – 5:00 p.m. (see page 18 for full schedule and more info) WEDNESDAY, OCTOBER 9

Implementing Smoke-free Housing Policies Serena Chen, American Lung Association Members: $39; Non-Members: $69

Political Affairs Meeting | 10 a.m. WEDNESDAY, OCTOBER 9*

2:00 p.m. – 3:30 p.m. THURSDAY, SEPTEMBER 12

Landlord 102 | Members: Free; Non-Members: $69 2:00 p.m. – 3:30 p.m. TUESDAY, SEPTEMBER 17

CAM Session 2: Risk Management | Presented by Jill Broadhurst Members: $950; Non-Members: $1125 (entire designation pricing) Members: $125; Non-Members: $175 (individual module pricing) 9:00 a.m. – 5:00 p.m. (see page 18 for full schedule and more info)

Bed Bugs in Your Rental Properties Presented by Clayton Barry, SERVPRO of San Leandro Members: Free; Non-Members: $69 2:00 p.m. – 3:30 p.m. TUESDAY, OCTOBER 15

CAM Session 6: Marketing | Presented by Jill Broadhurst Members: $950; Non-Members: $1125 (entire designation pricing) Members: $125; Non-Members: $175 (individual module pricing) 9:00 a.m. – 5:00 p.m. (see page 18 for full schedule and more info) FRIDAY, OCTOBER 18


Property Management Software Webinar (online, from your office) Mark Brierley, Sales Support Specialist, Buildium Free to EBRHA Members; Advanced registration required 10:00 a.m. – 11:00 a.m.

Vendor Education: “Use Link Bait to Generate Leads, Build Brand Loyalty and Grow Sales” | Pam May, TechScribe Communications Free to EBRHA vendor members; Register at 12:00 p.m. – 1:30 p.m. TUESDAY, OCTOBER 22


CAM Session 7: Legal Responsibilities Presented by Jill Broadhurst Members: $950; Non-Members: $1125 (entire designation pricing) Members: $125; Non-Members: $175 (individual module pricing) 9:00 a.m. – 5:00 p.m. (see page 18 for full schedule and more info)

Marijuana and Your Rental Property Clifford Fried, Fried & Williams LLP Members: $39; Non-Members: $69 2:00 p.m. – 4:00 p.m. THURSDAY, SEPTEMBER 19

Vendor Education Series: “Trade Expo Tips for Success” Tina Bocheff, EBRHA Free to EBRHA vendor members; Register at 12:00 p.m. – 1:30 p.m. SATURDAY, SEPTEMBER 21

EBRHA General Membership Meeting 10:00 a.m. - Noon Topics: • Legal Q & A — Matthew Quiring, Attorney at Law • Umbrella Policies: When and Why — Stone Creek Insurance TUESDAY, SEPTEMBER 24

CAM Session 3: Management of Residential Issues Presented by Jill Broadhurst Members: $950; Non-Members: $1125 (entire designation pricing) Members: $125; Non-Members: $175 (individual module pricing) 9:00 a.m. – 5:00 p.m. (see page 18 for full schedule and more info) WEDNESDAY, SEPTEMBER 25*


7th Annual Trade Expo Cathedral Event Center, 2121 Harrison Street, Oakland Free to EBRHA Members; Non-members: $20 3:00 p.m. – 7:00 p.m. TUESDAY, OCTOBER 29

CAM Session 8: Property Management for Managers Presented by Jill Broadhurst Members: $950; Non-Members: $1125 (entire designation pricing) Members: $125; Non-Members: $175 (individual module pricing) 9:00 a.m. – 5:00 p.m. (see page 18 for full schedule and more info) THURSDAY, OCTOBER 31*

Maximize Revenue Through Zero Vacancies Presented by Sam Sorokin, Premium Properties Members: $39; Non-Members: $69 2:00 p.m. – 3:30 p.m.

Notices: When and How to Use | 2:00 p.m. – 3:30 p.m. Matthew Quiring, Attorney at Law Members: $39; Non-Members: $69

*Members: $39; Non-members: $69. Mandatory prepayment required; 72 hour cancellation; No Refunds on no shows; Seats fill fast, register in advance! To register and pay, visit or call (510) 893-9873. Unless otherwise noted, all classes and events are held at the EBRHA Education Center, 360 22nd St., Suite 240, Oakland 36 RENTAL HOUSING

| SEPTEMBER 2013 |


Annual fees are $30 per unit and are due March 1. Owners are allowed to pass through $15 to tenants. BUSINESS TAXES & REGISTRATION

Registration fee is $60 and is due March 1. Tax is based on annual gross rental income at a rate of $13.95 per $1,000 of gross rental income. Tax renewal declarations are mailed at the beginning of the year. LANDLORD PETITION FOR EXEMPTIONS

Claims covered include new construction, substantial rehabilitation, and single-family homes or condominiums.


2013-14 (2.1%) A CPI increase of 2.1% became effective on July 1, 2013. Tenants may only receive one increase in any 12-month period, and the rent increase cannot take effect earlier than the tenant’s anniversary date. In addition, California law requires that for tenancies receiving greater than a 10% increase, a 60-day notice is required; if the increase is 10% or less, a 30-day notice is required. Owners can only impose “banked” rent increases equal to three times the current annual allowable rent increase rate. See schedule at right.


AM O U N T ( % )

JULY 1 ‘13 - JUNE 30 ‘14 . . . . . . . . . 2.1 JULY 1 ‘12 - JUNE 30 ‘13 . . . . . . . . . 3.0 JULY 1 ‘11 - JUNE 30 ‘12 . . . . . . . . . 2.0 JULY 1 ‘10 - JUNE 30 ‘11 . . . . . . . . . 2.7 JULY 1 ‘09 - JUNE 30 ‘10 . . . . . . . . . 0.7 JULY 1 ‘08 - JUNE 30 ‘09 . . . . . . . . . 3.2 JULY 1 ‘07 - JUNE 30 ‘08 . . . . . . . . . 3.3 MAY 1 ‘06 - JUNE 30 ‘07. . . . . . . . . . 3.3 MAY 1 ‘05 - MAY 30 ‘06 . . . . . . . . . . 1.9 JUNE 1 ‘04 - MAY 30 ‘05. . . . . . . . . . 0.7 JUNE 1 ‘03 - MAY 31 ‘04. . . . . . . . . . 3.6 Visit to see previous adjustments.



Oakland Rent Board 250 Frank H. Ogawa Plaza, Ste. 5313 Oakland, CA, 94612 510.238.3721 |

(Improvement Costs ÷ Number of Units) 60 months or 5 years REFER TO ORDINANCE FOR QUALIFICATIONS AND AMORTIZATION PERIODS.



2013 (1.7%) PERI OD AM O U N T


Annual fees are $194 per unit and are due July 1. Owners are allowed to pass through $4 to tenants. RATES OF ANNUAL PAYMENT OF SECURITY DEPOSIT INTEREST

Beginning in 1998, adjustments are not allowed for the year following a tenant’s initial occupancy. To obtain the maximum amount for a specific address, please use the “Rent Ceiling Database” calculator on Berkeley’s Rent Board website.


DEC. 2012. . . . . . . . . . . . . . . . . . . 0.5% DEC. 2011. . . . . 0.4% (CORRECTED 11/3/2011) DEC. 2010. . . . . . . . . . . . . . . . . . . 0.4% DEC. 2009. . . . . . . . . . . . . . . . . . . 1.1% DEC. 2008. . . . . . . . . . . . . . . . . . . 3.4% DEC. 2007. . . . . . . . . . . . . . . . . . . 5.3% DEC. 2006. . . . . . . . . . . . . . . . . . . 5.1% DEC. 2005. . . . . . . . . . . . . . . . . . . 3.4% DEC. 2004. . . . . . . . . . . . . . . . . . . 1.6% BERKELEY RATES

DEC. 2012. . . . . . . . . . . . . . . . . . . 0.2% DEC. 2011. . . . . . . . . . . . . . . . . . . 0.3% DEC. 2010. . . . . . . . . . . . . . . . . . . 0.4%

Visit to see previous adjustments.

2013. . . . . . . . . . . . . . . . . . . . . . . . 1.7% 2012. . . . . . . . . . . . . . . . . . . . . . . . 1.6% 2011. . . . . . . . . . . . . . . . . . . . . . . . 0.7% 2010. . . . . . . . . . . . . . . . . . . . . . . . 0.1% 2009. . . . . . . . . . . . . . . . . . . . . . . . 2.7% 2008. . . . . . . . . . . . . . . . . . . . . . . . 2.2% 2007. . . . . . . . . . . . . . . . . . . . . . . . 2.6% 2006. . . . . . . . . . . . . . . . . . . . . . . . 0.7% 2005. . . . . . . . . . . . . . . . . . . . . . . . 0.9% 2004. . . . . . . . . . . . . . . . . . . 1.5%, + $3 (1% + $3 IF TENANCY CREATED AFTER JAN. 1999)

2003. . . . . . . . . . . . . . . . . . . . . . . . . 0% 2002*. . . . . . . . . . . . 3.5% (NOT TO EXCEED $30) *ADDITIONAL ADJUSTMENTS ARE ALLOWED IF AN OWNER PAID FOR ELECTRICITY OR HEAT.


Berkeley Rent Board 2125 Milvia Street Berkeley, CA 94704 510.981.7368 |





member directory

CONTACTS, PRODUCTS & SERVICES Fried & Williams LLP Clifford Fried 510-625-0100 Law Offices of Leon H. Rountree III Leon H. Rountree III 510-343-6299 Law Offices of Marc L. TerBeek Susy Meyer 510-689-0140 Matthew Quiring Attorney at Law 510-225-1345 Richards Law John Richards 925-231-8104 The Evictors Ed Nagy 510-839-2074 The Shepherd Law Group Michael Shepherd 510-531-0129


Chicago Deferred Exchange Co. Teresa Moss Fluegel 877-448-1031 ABATEMENT SERVICES

P.W. Stephens Environmental Kimberly MacFarlane 510-651-9506 APPLIANCE SALES & PARTS

Appliance Parts Distributor Mike De Fazio 510-357-8200 Appliance Warehouse of America David Jepsen 510-921-1071 Ferguson Enterprises, Inc. Jermane Griffin 916-752-7608 Sincere Home Decor Keith Chan 510-832-2838, x108 APPRAISERS

Access Appraisal: Apartment Specialists Joe Spallone 510-601-1466 Mark Watts Commercial Appraiser Mark A. Watts 415-990-0025 www.markwattscommercialappraisal. com ARCHITECTURE

Cassandra Adams Architect Cassandra Adams 510-215-5050 InsideOut Design Pennell Phillips 510-655-1198 ASPHALT/CONCRETE

American Asphalt & Concrete Joe McSweeney 510-723-0280, x28


Law Offices of John Gutierrez John Gutierrez 510-647-0600, x2 Law Offices of Ann Rankin Ann Rankin 510-653-8886 Law Offices of Marc L. TerBeek Susy Meyer 510-689-0140 Richards Law John Richards 925-231-8104 ATTORNEYS - REAL ESTATE/ CORPORATION

BOMA Oakland/East Bay Stephen Shepard 510-893-8780 Oakland Association of Realtors Patricia Bouie Hinds 510-836-3000 Oakland Chamber of Commerce Joseph Haraburda 510-874-4808

Burnham & Brown Jack Schwartz 510-444-6800 Law Offices of John Gutierrez John Gutierrez 510-647-0600, x2 Law Offices of Marc L. TerBeek Susy Meyer 510-689-0140 Richards Law John Richards 925-231-8104



Bornstein & Bornstein Daniel Bornstein 510-836-0110, x1007

Ken Betts Towing Services Ayub Azam 510-532-5000



| SEPTEMBER 2013 |


Chase Commercial Josh Milnes 510-891-4545 Chase Commercial Ted Levenson 415-945-5430 Cooperative Center Federal Credit Union Fadhila Holman 510-845-6428 Intervest Mortgage Marc Lipsett 510-622-8515 Luther Burbank Savings Larry Miller 925-627-2790 Torrey Pines Bank Mike Popovich 510-899-7569 BATHROOM & KITCHEN REMODELING

American Bath Enterprises, Inc. Larry Arcadi 510-785-2600 Ashby Lumber Emily Brown 510-843-4832 Bathfitter Joe Nanneti 510-969-3905 KMK Contracting & Property Services Kevin Knobles 925-292-8667 SGK Home Solutions Vladmir Merabian 408-264-6964 Sincere Home Decor Keith Chan 510-832-2838, x108 BUILDING MATERIALS/HARDWARE

Ashby Lumber Emily Brown 510-843-4832 James Hardie Building Products Ellen Dowd 800-426-4051 ReStore/Habitat for Humanity Jeff Goodwin 510-251-6304 CARPET CLEANING

Cleaner Carpets Ron Russell 510-522-1344 CODE COMPLIANCE

Armstrong Development Barbara Armstrong 510-337-1998

Ferguson Enterprises, Inc. Jermane Griffin 916-752-7608

Oakland Housing Authority Leased Housing 510-874-1500




Rent Recovery Service Robbie Cronrod 800-845-1086

City Bay Electric Reggie Stevenson 510-847-1544 Thomas Electric Co. (TEC) Thomas Hurtubise 510-814-9387

Halcyon Properties Roger Shane 510-847-7075 KMK Contracting & Property Services Kevin Knobles 925-292-8667 Start to Finish Christopher Bailey 510-727-9128


Armstrong Development Barbara Armstrong 510-337-1998 CONSTRUCTION

KMK Contracting & Property Services Kevin Knobles 925-292-8667 Schafer Construction, Inc. Mike Barker 510-568-7200 SpottCheck Consulting Susan Spott 510-816-1452 Vasona Construction, Inc. Dan Scharnow 510-413-0091, x203 West Coast Premier Construction, Inc. Homy Sikaroudi 510-271-0950 CONTRACTORS/ RESTORATION

ARC Water Damage Nina Lauffer 510-835-3073 Belfor Property Restoration Lisa Schwichtenberg 888-543-3473 SERVPRO of San Leandro Clayton Barry 510-352-2480 DEVELOPMENT

Armstrong Development Barbara Armstrong 510-337-1998 DOORS & GATES

Community Controls Tim Bruske 800-284-2837 R & S Overhead Garage Door Sean Boatright 510-483-9700, x14 SGK Home Solutions Vladmir Merabian 408-264-6964 ELECTRICAL SUPPLIES


Paramount Elevator Corp. Mark Pipoly 510-835-0770



Morgan Environmental Services, Inc. Tom Morgan 510-267-0134 ENVIRONMENTAL TESTING SERVICES

Essel Environmental Consulting Nik Lahiri 925-413-5511

Junk King Paul Bains 510-982-9650 KMK Contracting & Property Services Kevin Knobles 925-292-8667 HAZMAT, CRIME SCENE, BIO CLEAN-UP

Morgan Environmental Services, Inc. Tom Morgan 510-267-0134


David White & Associates Miguel Delgado 925-277-2635


88HVAC Matt Jung 855-884-8228 Albert Nahman Plumbing & Heating Albert Nahman 510-843-6904 Black Diamond Mechanical Robert Lopez 510-522-4196 DP Heating & AC Daryl Price 510-532-2043


Battalion One Fire Protection Mike Herbert 510-653-8075 Bay Alarm Limor Margalit 510-639-2652 Detect All Security & Fire Amy Roither 510-835-4100 Sentry Alert David Ingham 510-549-0306



Ferguson Enterprises, Inc. Jermane Griffin 916-752-7608

Bay Area Contract Carpets, Inc. Kerry Plain or Ken Scott 510-613-0300 Dick’s Carpet One Dan Biles 510-633-9533


SpottCheck Consulting Susan Spott 510-816-1452


R & S Overhead Garage Door Sean Boatright 510-483-9700, x14



Housing Authority of the City of Alameda Mike Pucci 510-747-4325

Aon Rent Protect Bryan Kinsey 801-559-9594 Capital Insurance Group George Cushing 800-732-6770





Commercial Coverage Insurance Paul Tradelius 415-436-9800 Jain L. Williams - State Farm Insurance Jain L. Williams 510-530-3222 Kelly Lux – State Farm Insurance Kelly Lux 510-521-1222 Ruben Leon - Farmers Insurance Group Ruben Leon 510-525-6540 NorthStar Risk Management & Insurance Services Pat Lowther 925-975-4686 PFN Insurance Services Nicholas Penland 510-483-6667 Ruth Stroup Insurance Agency Ruth Stroup 510-874-5700 Stone Creek Insurance Agency Tom Lynch 925-297-4202 SullivanCurtisMonroe Chad Lupia 949-852-5730 INTERCOMS & ACCESS CONTROLS

Community Controls Tim Bruske 800-284-2837 R & S Overhead Garage Door Sean Boatright 510-483-9700, x14 Sound Communication Systems Jerry Dean 510-595-8111 INVESTMENT OPPORTUNITIES

Martinez Real Estate Investment Jose Martinez 510-769-0436 LAUNDRY EQUIPMENT

Coinmach Greg Blednyh 510-429-0900, x54435 LEAD, MOLD & PEST MANAGEMENT

Alameda County Healthy Homes Department Julie Twichell 510-567-8252 LEASING

RentMethod Greg Sirotek 415-335-6814 40 RENTAL HOUSING

| SEPTEMBER 2013 |



Ferguson Enterprises, Inc. Jermane Griffin 916-752-7608

Ferguson Enterprises, Inc. Jermane Griffin 916-752-7608



Rental Roost, Inc. Nitin Shingate 925-357-8783

Aspire Business Consulting Natalie Koffler 510-919-0914



SpottCheck Consulting Susan Spott 510-816-1452

KMK Contracting & Property Services Kevin Knobles 925-292-8667 The Garza Company, Inc. Manuel Garza 510-763-9500


Golden Gate Locksmith Co Ralph Scott 510-654-2677 PAINT SUPPLIERS

Dunn-Edwards Paints Megan Mutimer 415-755-0685 PAINTERS

JB Painting Josue Landa 510-282-1431 RDM Painting & Decorating Roberto Diaz 510-421-1908 Steve’s Painting & Renovating Steve Fagrey 510-910-6997 Universe Painting, Inc. William McKenzie 866-666-6761 PEST & VECTOR CONTROL

Alameda Co. Dept. of Environmental Health Vector Control Services Daniel Wilson 510-567-6826 Terminix Robert Sater 510-489-8689 Times Up Termite Mike Barker 510-568-7200 PLUMBING - WATER HEATERS

Albert Nahman Plumbing & Heating Albert Nahman 510-843-6904 Ethan’s Service Plumbing Ethan Elkins 510-390-4185 Pacific Drain & Rooter Service Nasir Jalil 510-452-4606 Roto-Rooter Martin Alvarez 510-755-1262


Ferguson Enterprises, Inc. Jermane Griffin 916-752-7608 PROPERTY MANAGEMENT

ACRE Property Management Drew Humphrey 510-527-8700 Advent Properties, Inc. Benjamin Scott 510-250-7918 Bay Property Group Robert Goldman 510-836-0110 Beacon Properties Carlon Tanner 510-428-1864 Caldecott Property Management Services Ronald Reece 510-594-2400, x226 Canyon Pacific Management Tom Scripps 415-495-4739 Cedar Properties Jonathan Weldon 510-834-0782 Crane Management Kit Crane 510-918-2306 East Bay Asian Local Development Co. Frances Rosario 510-287-5353 The Enterprise Company William McLetchie 510-444-0876 ERI Property Management Sasha Bermudez 510-883-7017 Marquardt Property Management Karen or Judi Marquardt 510-530-2050

Oaktown Urban Properties Michael Moynihan 415-572-0334

Edrington & Associates Steven Edrington 510-749-4880

OMM Inc./Mason Management Janice Mason 510-522-8074

Home & Investment Realty George Vassiliades 510-710-6826

Premium Properties Sam Sorokin 510-594-0794

Litton/Fuller Group Luke Blacklidge 510-548-4801, x130

Shaw Properties Liz Hart 510-665-4350 Sphinx Property Management Jon Goree 510-798-9299 Wellington Property Company Jillian Loh 510-338-0588 Western Management Property, Inc. Vinnie Mistry 510-451-7317 Woodminster Property Management Nicholas Drobocky 510-336-0202 PROPERTY MANAGEMENT SOFTWARE

Buildium Sam Clarke 888-414-1933 x152 RAIN GUTTERS

R.C. Gutter Services Ramiro Cornejo 510-331-4425 Sunshine Gutters Tammar Hadiri 510-525-0880 REAL ESTATE BROKERS & AGENTS

Advent Properties, Inc. Benjamin Scott 510-250-7918 Caldecott Properties Andy Read 510-594-2400 CBRE Keith Manson 510-874-1919 Coldwell Banker – Apartment Specialist John Caronna 925-253-4648 Coldwell Banker Commercial Henry Ohlmeyer 925-831-3390 Davide Pio 510-815-2000

Detect All Security & Fire Amy Roither 510-835-4100 Golden Gate Locksmith Co Ralph Scott 510-654-2677 R & S Overhead Garage Door Sean Boatright 510-483-9700, x14 Sentry Alert David Ingham 510-549-0306

Marcus & Millichap Eli Davidson 510-379-1280 Marcus & Millichap David Wolfe 510-379-1200


West Coast Premier Construction, Inc. Homy Sikaroudi 510-271-0950

NAI Northern California Grant Chappell 510-972-4941


Property Counselors Link Corkery, Inc. Link Corkery 510-886-1212 Woodminster Real Estate Co Inc. Nicholas Drobocky 510-336-0202 RECYCLING/REUSE

DR3 Mattress Recycling Robert Jaco 510-798-3734 RENT CONTROL CONSULTANTS

Alan K. Beales 510-339-9776 Edrington & Associates Steven Edrington 510-749-4880 RENTAL SERVICES

Cal Rentals Elaine Perkins 510-642-3644 Eden I & R Ollie Arnold 510-537-2710 ROOFERS

Fidelity Roof Company Steve Parry 510-547-6330 Frank Fiala Roofing Frank Fiala 510-582-6929 General Roofing Company Michael Wakerling 510-536-3356 SECURITY/ SURVEILLANCE

Bay Alarm Limor Margalit 510-639-2652

Earthquake & Structures, Inc. B.K. Paul 510-601-1065 TENANT SCREENING SERVICE

Contemporary Information Corp. (CIC) Dan Firestone 888-232-3822 TOWING SERVICE

Ken Betts Towing Services Ayub Azam 510-532-5000 TREE SERVICE

Coastal Tree Service Hans Waller 510-693-4631 WASTE & WASTE HANDLING EQUIPMENT

DR3 Mattress Recycling Robert Jaco 510-798-3734 Junk King Paul Bains 510-982-9650 Waste Management Company David Tucker 510-430-8509 WELDING - STRUCTURAL & ORNAMENTAL

Vidrio Enterprises Jessie James Vidrio 510-453-8052 WINDOWS

SGK Home Solutions Vladmir Merabian 408-264-6964 The Window Specialist Tom From 510-923-1000





ad index



Membership Application for Property Owners and Managers


Appliance Parts Distributor. . . . . . . . . . . . . . 5 ATTORNEYS

Bornstein & Bornstein. . . . . . . . . . . . . . . . . . 43 The Evictors. . . . . . . . . . . . . . . . . . . . . . . . . . 35


Fried & Williams LLP. . . . . . . . . . . . . . . . . . . 17


The Shepherd Law Group . . . . . . . . . . . . . . 33




Urban Ore. . . . . . . . . . . . . . . . . . . . . . . . . . . . 13



Bay Area Contract Carpets, Inc.. . . . . . . . . 31 CONSTRUCTION


West Coast Premier Construction. . . . . . . 35




Earthquake and Structures, Inc.. . . . . . . . . 27 West Coast Premier Construction. . . . . . . 35 HEATING & AIR CONDITIONING

DP Heating & Air. . . . . . . . . . . . . . . . . . . . . . 12


88 HVAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 INSURANCE COMPANIES


CIG Insurance. . . . . . . . . . . . . . . . . . . . . . . . . 23 Jain Williams - State Farm. . . . . . . . . . . . . . 29


Ruth Stroup Insurance. . . . . . . . . . . . . . . . . 13




RentMethod.. . . . . . . . . . . . . . . . . . . . . . . . . . 27 LENDERS


Cooperative Center FCU.. . . . . . . . . . . . . . . 33 JPMorgan Chase Bank. . . . . . . . . . . . . . . . . . 9




Golden Gate Locksmith Co. . . . . . . . . . . . . 33

1-2 UNITS = $249.00

3-4 UNITS = $269.00


Team Too. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

5-8 UNITS = $289.00

9-16 UNITS = $299.00


17+ UNITS = $299.00 + $5.00 PER UNIT

Albert Nahman Plumbing . . . . . . . . . . . . . . 32






Ferguson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 CHECK (PAYABLE TO EBRHA)





Crane Management. . . . . . . . . . . . . . . . . . . . 31 Maisel Property Management. . . . . . . . . . . 32 PROPERTY MANAGEMENT & SALES

Bay Property Group . . . . . . . . . . . . . . . . . . . 43


Beacon Properties. . . . . . . . . . . . . . . . . . . . . 35 ROOFING SERVICES




Applied Waterproofing Systems . . . . . . . . 19

Oakland, CA 94612


510.893.9873 | FAX 510.893.2906

| SEPTEMBER 2013 |

General Roofing Co. . . . . . . . . . . . . . . . . . . . 29

360 22nd Street, Suite 240



Frank Fiala Roofing. . . . . . . . . . . . . . . . . . . . 31

SGK Solutions.. . . . . . . . . . . . . . . . . . . . . . . . . 2 Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by EBRHA, express or implied, of the advertiser or any goods or services offered.

Non Payment of Rent Evictions Nuisance Evictions Owner Move-In Evictions Rent Board Petitions General Landlord-Tenant Litigation

With Offices in San Francisco and Oakland

CALL US: 510-836-0110

Presented by the East Bay Rental Housing Association

The Bay Area trade expo for residential rental property owners and managers. EBRHA has assembled key experts and vendors who can put you ahead of the game as you purchase, manage and sell your properties. You’ll leave the expo with current information, more contacts, and the ability to succeed in this lucrative and ever-changing industry.

n Meet Top Local Vendors

n Enjoy Complimentary Beer, Wine and Food

n Attend Industry Workshops

n Discover Convenient New Venue

n Connect With Elected Officials

Wednesday, October 23, 2013 3:00 - 7:00 p.m.

Cathedral Event Center, 2121 Harrison Street, Oakland Admission — EBRHA Members: Free, Guests: $20 On-site Parking




Register now at

To exhibit, contact Tina Bocheff at (510) 318-8303 or

Profile for Rental Housing

Rental Housing - September  

September issue of Rental Housing

Rental Housing - September  

September issue of Rental Housing