Renee Granillo 2012
Greyscale
Duo Tone
Reversed
The Symbol as a Feather
The Symbol as a Quill
The US Postal Service is currently
A second meaning for choosing the
represented by the head of an eagle.
feather is to indicate a quill. My original
The eagle, an inherently American
intention for the United States Postal
icon, connotes strength, speed and
Service was to reignite an interest in
patriotism. For my redesign, I tried
hand written letters. The angle of the
to maintain the same qualities in a
quill suggests handwritten movement.
more simplified way. Furthermore, the shape of the feather is tilted in a way that implies speed and purpose arching over the wordmark.
Although the imagery itself is referencing an outdated form of communication, the overall execution of the logo propels it squarely within the modern aesthetic.