SEO TRENDS IN 2023
Local SEO:
For small businesses targeting local customers, optimizing Google My Business listings and building local backlinks can help drive traffic
Featured Snippets:
Aim for “position zero” by providing concise answers in featured snippets that appear at the top of search results pages
User Experience (UX) Design:
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Prioritizing UX design elements like page speed, readability, and navigation can improve both search rankings and customer satisfaction
Personalized Search Results:
Personalization helps users find what they’re looking for faster which improves their overall experience
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Long-form Content:
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Blockchain Technology:
Blockchain technology provides an opportunity for companies who want secure transactions as well as protection against fraud
Longer blog posts tend to rank higher than shorter ones because they provide greater value to readers 6