Jensen Jewelers Social Media Strategy by Renay Schoenmaker

Jensen Jewelers Social Media Strategy Creating a successful social media accounts will take time and effort but in the long run be extremely beneficial to your company. It will take patience to build a following and will most likely not see immediate results. Ultimately social media pages will create a better understanding of your customer’s needs and wants Your social media pages will be vital part of engaging with your customers. Start the Conversation Your Facebook page will come to life when you engage with your fans. 1. Know your business  

Focus: Jensen Jewelers provides customers with a variety of jewelry at unbeatable prices Small intimate business that makes you feel comfortable

2. Know your customers 

Create a target market profile

3. Know your goals    

Generate awareness Increase traffic and sales Build loyalty and deepen relationships Amplify recommendation and word of mouth

Tactics Step 1: Facebook Page 1. Update Company information 

Add company description o Jensen Jewelers strives to provide you with best possible service. When you make a jewelry purchase from Jensen Jewelers, we make a special effort to work on a time table that meets your needs! With a cutting edge workshop and own goldsmith, you can relax knowing you, whether purchasing or creating a custom piece, that you are in good hands.

2. Custom Facebook Tabs 

Newsletter Tab

Visitors can sign up for a newsletter or email updates to receive notices on big sales or discounts Promotions Tab o Visitors can see current as well as up and coming promotions o

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3. Wall Posts- Posts should inform and engage fans, urging them to participate in conversation.    

Current Promotions Events Questions to engage fans o Example: What is your go to Mothers Day gift? Reviews- Ask customers to post reviews/ testimonials about the experience they received. These can be either wall posts or videos

4. Photos- Add photos and photo albums so customers can know about the variety of jewelry you carry    

Designer Collections Holiday Albums Gift Ideas Happy customers o “I got it at Jensen” or “ They went to Jensen”

Step 2: Online Store – Creating an online store will allow your customers to shop easily as well as increase your market to people outside the west Michigan area Step 3: Twitter- Should be created after the Facebook page has an established fans and effectively interacts and engages audiences  

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Create Handle o JensenJewelers Tweets o Promotions o Events o Current Trends in jewelry o Holidays  Gift ideas Who to follow o Tiffanys & Co. o Zales o theCut o Brides Magazine

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o Brides o NY Style Times o GQ Fashion o Women Wear Daily o theBrideScoop o WedCandy o WedLock Magazine o The Man Registry o Wedding Luxe o All Jewelry tweets o We TV o Inside Weddings o Luxe Weddings Content o Sales/promotions o New items in stock o Questions  What’s your Love Story? o Holidays  Mother’s Day  Father’s Day o Current trends o Classic buys o Discounts:  Tweet us a pic of our ads and receive a discount o Brands we carry o Significance or stories behind jewelry o Current Campaigns

Step 4: Market Social Media Pages 1. Events  

Create an event and promote through Facebook, as well as at the event urge people to ‘Like’ your Facebook page. Have a photographer on hand to take pictures to create an album to further engage fans in feeling that intimate small business feeling

2. Link with Jensen Jewelers website 

Add a ‘Like’ box to the websites homepage in a visible location.

3 Coupons 

Hand out coupons for promoting the website. Fans get an additional discount for ‘Like’ing the Facebook page

4. Promotions 

Post special promotions that are specific to Facebook fans o Example: 10% off today’s purchase if you are a Facebook fan.

5. Business Cards 

Include web address for Facebook page on company business cards

6. Suggest to friends 

Done through personal profile

7. Facebook Viral Ads 

8. Reviews  

Wall posts Videos- share your story

9. Become a Fan 

Start to become a fan or ‘Like” other local businesses and start to interact on their profiles. This promotes community and may lead to partnerships in future events or promotions.

Step 5: Measure Results 1. Facebook Insights 

Facebook Insights provides Facebook Platform developers and Facebook Page owners with metrics surrounding their content. By understanding and analyzing trends within user growth and demographics, consumption of content and creation of content, Page owners and Platform developers are better equipped to improve their business and create better experiences on Facebook.

2. Website Analytics 

Review website analytics monthly to determine where traffic is coming from.

Step 6: Analyze, Adapt & Improve 1. Use social media tools to easily manage all accounts  

Tweetdeck Hootsuite

2. Determine schedule   

Outline best days and times to be active on Facebook Decide how many Tweets per day/.week Schedule out Tweets every 2 weeks