Gina’s Boutique, Rosas Closet and Lia Rose Social Media Strategy Target Audiences
Gina’s o Women 25-40 o Caucasian o Higher income level Have disposable income o Sized between 2 to 8 o Grand Rapids Residents o Employed in downtown Grand Rapids Lia Rose o Women 30 and over o Caucasian o Mid-to-high level income level Are willing to invest in their wardrobe o Sized between 4 to12 o Grand Rapids Residents o Women interested in finding fresh, modern looks that can work for them, while still keeping up with current fashions. Rosas o Women 25-60 o Caucasian o Higher income level Have disposable income o Sized between 2 to 14 o Grand Rapids Residents o Frequent visitors to East Grand Rapids Gaslight Village o Interested in the shopping ‘experience’ as well as the opportunity to make money off of past purchases.
Objectives Improve brand presence across social channels Increase positive sentiment about your brand Develop relationships for future partnership opportunities Increase traffic to your website Twitter 1. Target Power Tweeters
Target at least one Power Tweeter, well respected and wildly know people in the industry, per week. Grabbing the attention of these figures and developing relationships
with them can affect how many people become aware of your profile and if they like what you say and see you talking to people they follow, they will follow you. o Monitor and listen to what they have to say o Start conversations o Re-tweet
2. Tweet during Rush Hour
Top Twitter activity usually takes place between 10:00 and 16:00pm. Tweeting during those hours will mean you greater visibility on your feed. The most active hour for people engaging in the twittersphere is between 1pm and 2pm every day
3. Follow Other People
Following other people can lead to you gaining more followers. Following other people within your industry lets them know you exist, gives you a platform for them to hear your voice and increase your exposure. If people like what you say then will follow o Follow at least 2 relevant people per week
4. Interact with Followers
Status updates are good but interaction between people will have a greater effect. o Start engaging with followers at least 2 times per week
5. Be a Resource
If we would like people to follow and continue following you, make it impossible for them to leave by providing them with high quality and interesting updates o Provide interesting links Style tips How versatile an item of clothing can be Who is wearing what o Post at least 3 information providing links per week
6. Make People Aware
Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email signature, and everywhere else you have a presence online.
7. Re-Tweet
Re-tweeting is more powerful as it acts as an accreditation by other users, who are in turn recommending the tweet to their followers o Re-tweet at least 3 times per week
Strategy Summary:
3 tweets per day/ 21 per Contest specific to twitter o Ex: “TWITTER SALE: Anyone who stops by today and mentions this tweet will receive 10% off their entire purchase” Target Power Tweeters Tweet and engage with people during ‘rush hour’ Start posting links Post twitter links everywhere you have an online presence Re-tweet at least 3 times per week
Facebook 1. Wall Posts- should be updated at least once per week (in addition to giveaways) to engage audiences
Giveaway o Once per week Gina’s- Wednesday at 11:30 am Lia Rose- Monday at 1:30 pm Rosa’s- Friday at 3:30 pm Featured articles of clothing Style Tips Event promotion
2. Events 3. Albums- It is important to keep photo albums updated with current merchandise and pricing so it is easier for customers to shop Strategy Summery
Post at least once per week Giveaway 3 time per week (one per boutique) Keep photo albums updated Promote events
Blog
Blog at least once per month Possible topics: o What’s in style o What’s new in the store
o
Grand Rapids Street Style
Strategy Summery
Blog once per week/ 4 times a month Get
Online Store 1. Pictures and pricing must be regularly updated as new inventory arrives which will allow customers easy access to merchandise. Pinterest Pinterest is a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers’ websites. From September 2011 to December 2011 the site has grown exponentially. 1. Follow customers, fans, employees, and like-minded businesses to begin to establish a following. 2. Customized Pin Boards will be crested for each specific store trying to capture the proper demographic
Ginas o o o o o
Date night What’s New this season Formal Attire Shopping with the girls Figure flattering Pear Apple Lia Rose o Great looks for Women over 40 o Event looks o Dinner out on the town o Charity Events Rosa’s o What’s new this season o Office wear o Intern Style
3. Re-Pin
Re-Pinning other like photos will help establish a greater presence and help us gain followers
Strategy Summary
Create custom pin boards to capture demographic Re-Pin Follow like users