inPAINT Magazine Dec/Jan 2017/18 by REM Publishing Group

inPAINT THE MAGAZINE FOR PROFESSIONALS | DEC 2017/JAN 2018

2018

COLOR TRENDS WHAT’S NEW, WHAT’S NEXT

Pros talk marketing tools Implementing tech for success Must-do mind shifts for a more profitable future

INSIDE:

The inPAINT Product Guide Coatings & Applicators

PA I N T I N G AND DEC ORATING

2018

GALV EST ON

FEB 21-23

Join hundreds of painting business owners talking about what painting business owners want to talk about. Register Now PDCA.org/2018PDCAExpo E A R LY B I R D P R I C I N G AV A I L A B L E T H R U O C T O B E R 3 1 R E G U L A R R E G I S T R AT I O N O P E N T H R U F E B R U A R Y 2 0

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DIAL DOWN THE PRESSURE

INTRODUCING THE 1

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[ CUTTING IN ] Looking back, looking ahead.

he end of the year provides the ideal opportunity to examine how the choices made over the past 12 months have contributed to where we are today. For the paint professional, the scope of choices range from adopting new technology and how often you meet with your team to marketing your business and selecting products (and a million things more, if you round down). At this time, it is worth taking note of the areas that cost you time, money, or mental energy—then searching for ways to get better results. Like you, inPAINT is constantly striving to up its game. Toward that end, we will begin publishing seven issues of the magazine a year, along with its corresponding e-newsletter, getting even more valuable content to our readers with this extra issue. Also, we’ll introduce a new editorial board with our next issue. We are deeply grateful to the members of our 2017 board listed on the right and thank them for their input and insight. In addition, we appreciate all the experts who took the time to contribute to this issue. We hope this issue provides you with some insight, inspiration or information that you can use in the year ahead, and we look forward to bringing you more valuable content you can use in the future.

Amanda Haar Amanda Haar Managing Editor, inPAINT editor@inPAINTmag.com

Thanks to this issue’s contributing experts Pete Martin Pete Martin the Painter Sara McLean Dunn-Edwards Paints Darren Mieskoski LumiLor Judy Mozen Handcrafted Homes, Inc. Ellen O’Neill Benjamin Moore Tara Riley Fresh Coat Painters

Dee Schlotter PPG Paints Larry Smallwood MASS MoCA Steve Talkington Lancaster Painting Sue Wadden Sherwin-Williams Erika Woelfel Behr

©2017 REM Publishing Group LLC. All rights reserved. Reproduction or use of content in any manner without written permission by the publisher is strictly prohibited. Opinions expressed in signed columns and articles do not necessarily reflect the views of the publisher. Publisher assumes no liability for any damages or loss of any kind that might arise from the use, misuse or inability to use the materials or information contained in this publication. All material and information appearing in this publication is distributed and transmitted ‘as is,’ without warranties of any kind, either express or implied, and is subject to the terms and conditions stated in this disclaimer. 4

inPAINT | Dec 2017/Jan 2018

ART DIRECTORS

Kate Hocker Martha MacGregor COPY EDITOR

Cindy Puskar CONTRIBUTING WRITERS

Stephanie Conner Meghann Finn Sepulveda Jim Williams SOCIAL MEDIA

Jillian McAdams PUBLISHED BY

REM Publishing Group LLC 8924 E Pinnacle Peak Rd Suite G5 #575 Scottsdale, AZ 85255 ADVERTISE

advertise@inPAINTmag.com

Cheers!

Danny Arey Arey Painting Mark Black Men in White Painting David Chism A David Creation Tom Droste Logical Engine Doug Imhoff Imhoff Painting Co.

MANAGING EDITOR Amanda Haar

inPAINTmag.com

EDITORIAL ADVISORY BOARD

Ciro Affronti Operations Manager/Field Supervisor, Affronti Property Solutions, LLC Christine DaSilva Manager of Administrative Operations, The Larkin Painting Company, Inc. Cliff Hockley President, Principal Broker CCIM, CPM, Bluestone & Hockley Real Estate Services Mike Kelly VP & General Manager, Crestwood Painting Mary Kay Liston President, Five Star Painting Scott Lollar Director of Operations, Catchlight Painting Tom Lopatosky Founder & President, LOPCO Contracting Jim Norman Owner, Norman Construction Art Snarzyk Owner, InnerView Advisors, Inc. Emma Souder AIA, GGP, GGA, Principal and Owner, Red Iron Architects

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CONTENTS

inPAINT® Dec 2017/Jan 2018

FEATURES

Color Trends 2018

What’s new, what’s next

Pro Picks Pros’ most effective marketing tools

The inPAINT Interview

16 18

Remodeler: high-end remodeling projects

The 2018 inPAINT Product Guide

8 The News

38 Upcoming Events

Industry ins and outs

The what, where and when of the industry’s leading events

10 Trends

DEPARTMENTS

A fast look at the forces at work in our industry

39 Bottom Line Mind shifts for a more profitable future

11 Trend in Focus Going digital: what it takes to make it work

Coatings & Applicators

Cover photo courtesy of Behr, featuring their 2018 Color of the Year ‘In the Moment.’ Photo this page courtesy of Benjamin Moore, showcasing their Color of the Year ‘Caliente.’

inPAINT | Dec 2017/Jan 2018

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[ THE NEWS ]

TruBlue Partners with Fresh Coat Painters

+ ONE ART INSTALLATION AND 160+ TOUCH-UPS

T LumiLor, the world’s first and only patented electroluminescent paint, is now being used by Airbus to create electroluminescent exterior markings for use on planes. A four-layer coating system that produces light with the use of alternating current, LumiLor is available in lit colors of green, aqua, blue, white and orange. When not illuminated, the coating appears as a dull gray. LumiLor is currently being used in aftermarket applications (think cars, motorcycles and helmets) and is being integrated into a variety of manufactured products. According to Darren Mieskoski, VP of sales and marketing, the company is currently developing applications for use on both interior and exterior building surfaces. He said, “Basically anything you can paint can become a light bulb.” And because the product is cool to the touch, even when Paint Finds Its (re)Purpose illuminated, he sees great potential at Landfill in safety applications such handrails, T For years, the landfill in Mesa County, CO was required molding, and more. LumiLor.com to cover its trash mound on a daily basis with 6" of

Photo ©James Turrell, by Florian Holzherr 8

inPAINT | Dec 2017/Jan 2018

Photo Courtesy of LSC Environmental Products, LLC

T When MASS MoCA debuted James Turrell’s Perfectly Clear, the centerpiece of a Turrell retrospective installation Into the Light in North Adams, MA on May 28, 2017, they made sure they had plenty of touch-up paint on hand for the weeks and months that would follow. A two-story installation that visitors actually ascend into, the work features an expansive chamber with curved corners that make it hard to discern where the floors, walls and ceiling begin and end. Light inside the walls lends a color-changing glow to the space and helps to blur the visual cues that typically ground you in a space. According to Deputy Director and COO Larry Smallwood, every surface of the space is coated with Rosco Supersaturated White paint. The vinyl acrylic coating is often used on set designs and projection screens. “The challenge,” Smallwood said, “is that you don’t usually have people walking on what’s akin to ceiling paint.” While visitors to the exhibit are required to wear protective booties, they still leave their mark. “We do touch-ups twice a week,” he said, noting the work gets done after hours and requires some basic prep, cleaning, spraying, and a good bit of blending up the walls. “A lot of people might not realize the level of care and maintenance required by an extremely popular installation like this,” said Smallwood. “With reservations for this limitedadmission work stretching out weeks and months in advance, we want to keep it looking pristine.” The exhibit is slated to stay on display at least through 2018, meaning the museum will be looking to order more paint for some time to come. MassMOCA.org/turrell us.rosco.com

dirt. But in recent years, dirt was in short supply. What wasn’t in short supply was the 9,000 gallons of paint collected at the county’s hazardous waste facility. Working with LSC Environmental Products, LLC, the county’s Solid Waste Management team developed a plan to create a more durable cover for the trash mound by mixing the available paint with a slurry. After a 90-day test, the landfill implemented the approved paint-cover strategy using a hydroseeder. In the first year of the program, the facility used 3,800 gallons of latex paint in the slurry and saved $11,300 in disposal fees in the process. In addition, Mesa County Solid Waste Management was awarded the Program Innovation Award by the North American Hazardous Materials Management Association.

Photo Courtesy of F. Lancelot/Master Films

T TruBlue Total House Care, a property management company offering handyman, lawn care, emergency repairs, and other home services, has added Fresh Coat Painters to its list of referral partners. According to Fresh Coat Painters President Tara Riley, “Having a partnership with TruBlue is awesome because in markets with both a Fresh Coat and TruBlue, the local franchise owners can work together to serve clients in the best way. TruBlue can do small painting jobs, but needs someone they can call on for big painting projects, which is where Fresh Coat comes in.” TruBlueHouseCare.com FreshCoatPainters.com

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Paint Your Veggies

[ TRENDS ]

Framing Lumber Prices Go Up and Down (and Up Again) A comparison of the first 10 months of 2017; prices per thousand board feet: January

$356 July

February

$393 August

$414

March

$401 September

$424

April

$430 October

$438

May

$416

June

$398

$415

According to PANTONE, vegetable-inspired colors will be hot in 2018. Here are a few favorite vegetable- and flora-inspired hues from six manufacturers: BEHR

WABI-SABI T18-10 GLIDDEN

BENJAMIN MOORE

SHADOW 2117-30

OLYMPIC PAINTS

CAROTENE 97YR 44/642

FORCE OF NATURE OL620.3

PPG PAINTS

SHERWIN-WILLIAMS

NEVERGREEN PPG1031-6

KALE GREEN SW 6460

SOURCE: Random Lengths, RLPI.com

CONSTRUCTION PROS LAG IN TECH ADOPTION

It’s Slow Growing for Deck and Patio Construction

When it comes to adopting digital technology, highly labor-intensive and localized industries such as construction, leisure and hospitality tend to rank lower in tech adoption—most notably in the ways they conduct customer transactions.

According to a report from IBISWorld, profit margins for deck and patio construction are expected to expand only slightly in the near future.

6.2% 2016

6.3% 2021

SOURCE: IBISWorld Industry Report OD4717 Deck & Patio Construction in the U.S., 2016

SOURCE: McKinsey Global Institute, Digital America: A Tale of the Haves and Have-Mores, 2015

LEED Brings Big $ in Texas A new study found that homes in Texas built to LEED standards are worth an average of $25,000 more in resale value than conventional homes. SOURCE: The Value of LEED Homes in the Austin-Round Rock Real Estate Market: A Statistical Analysis of Sale Premiums for Green Certification, usbgc.org 10

inPAINT | Dec 2017/Jan 2018

Here We Grow Again According to the Bureau of Labor and Statistics, the average growth

rate for construction and maintenance painters will increase by 7% (26,500 workers)

between 2014 and 2024.

[ TREND IN FOCUS ]

Going Digital:

WHAT IT TAKES TO MAKE IT WORK

rom accounting and scheduling to communicating with customers and keeping crews on track, digital technology has the potential to improve and streamline virtually every aspect of any business. However, according to Tom Droste, CEO of Logical Engine, only about 25% of the paint companies he deals with have a substantial amount of automation. “Even the smallest amount of automation can be a real game changer for a business,” says Droste. “The right system can save you time and money; improve your overall organization; and make the work experience better for everyone.”

Implementation is key According to Droste, the biggest hurdle a business owner has to clear to begin going digital is inertia. “People don’t like change,” he says. “And sometimes the people who work for those people like it even less. But, if you’re going to grow your business, you’re going to have to change. The key is to do it in a manner that’s positive and encourages buy-in from team members.” David Chism of marketing management company A David Creation agrees. A key part of Chism’s business is helping small contractors make smart tech decisions and assisting with the execution of those plans. “By virtue of spending more time on computers and systems, office staff tend to be a bit more tech savvy than paint guys,” says Chism. He recommends first letting a few of the office staff try out the system before introducing it to crews. He advises, “Give them 60 to 90 days to try it out and make sure you keep checking in and reminding them how this change is going to improve systems and make their jobs easier.”

Attitude is everything Chism advises business owners to avoid soft phrasing when it comes to change. “Saying ‘we’re thinking about a change’ is just asking for trouble,” he says. “It’s better to communicate that you’re making the change, here’s why, and here’s when.”

He adds, “You want to set a hard and fast implementation date, share it, and note that all other systems will be shut off at that time.” He also suggests you enlist the internal folks who participated in the 60- to 90-day trial period to seek out the tech-savvy guys in the field and help spread the word. “It’s usually pretty easy to spot the guys who like technology,” he says, “They’re the ones who use their phones for everything and have the coolest apps. Find those guys and make sure they understand how to use the system, then encourage them to show others why it’s worth their time to get on board.”

Plan for success Asked what mistakes he sees companies make when implementing technology, Droste stated that a failure to allocate enough time for implementation is common. “You have to realize that learning how to integrate a new system is going to take more time than the normal workday. You have to plan for that. If all goes well, you’ll make up that time—and then some—very shortly.” Chism cites ‘biting off more than you can chew’ as a common mistake he sees. “Baby steps is a fine approach,” he says. “Just because you bought the whole package doesn’t mean you have to implement it all at once. Take on what’s needed—no matter how mundane— find some success, share that success, and keep moving forward.”

Streamline processes & save time using tech 0 Estimates and invoicing: Create estimates on the spot and issue invoices with the click of a button. 0 Job management: Track every detail of every job and make them available to every member of your team 24/7.

Get the support you need Chism notes that when choosing a system or software, support should be near the top of your list of must-haves. “Different companies offer different types of support,” he says. “Some offer instant chat support, others get you answers in a few hours. Make sure you know what you’re getting and for how long. And by all means, use it.” Dec 2017/Jan 2018 | inPAINT

BY JIM WILLIAMS

COLOR TRENDS 2018

BY JIM WILLIAMS

WHAT'S NEW, WHAT'S NEXT Each year, the major players in the coating industry tap into the country’s color consciousness to predict and inform design and color choices for professional customers. How they present those colors varies as dramatically as the colors they predict, from singular Colors of the Year to extensive multicolored palettes. Here’s a look, by manufacturer, at the colors you’ll be seeing in 2018 and the inspiration behind them. 12

inPAINT | Dec 2017/Jan 2018

Behr Erika Woelfel, Behr’s VP of color and creative services, is thrilled to announce the company’s 2018 Color Trends palette, a selection of 20 new colors the company predicts will command the home decor and paint industry in the new year. Woelfel says, “This palette is a reflection of the hues and styles both consumers and professionals will see in the coming months.” She notes that the company “... also introduced our first-ever Color of the Year, In the Moment T18-15, which is a tranquil, spruce blue.” Woelfel says more and more homeowners make color decisions based on the mood or feeling they want a room to evoke. “For example, using light colors to open up a room and impart a sense of calm—or infusing bright, saturated accents to create a stimulating energy in spaces where you entertain family and friends,” she said. “This palette was created with that in mind. The four beautiful new blues work to create a sense of relaxation, and the selection of darker, more complex hues will feel protective. While the palette does include some more daring hues, it also includes subtle neutrals, such as Quiet Time T18-19 and Soft Focus T18-09, which may be more appealing to professional painters in search of versatile base colors.” Speaking of versatile, Woelfel adds that In the Moment is a usable blue-green that works well in many different spaces, from front doors to kitchens to bedrooms, and even furniture. Behr’s color inspiration? “Each year, our team is inspired by what’s happening in the world around us and how color comes to life in new ways—in fashion, pop culture, travel, the world of design, and more,” Woelfel said. “We spend months imagining a palette filled with colors that will reflect what’s to come, and attend conferences and home shows here and internationally to gain a deep understanding of what’s happening across the residential and commercial decor and design industry. “This year, we were specifically drawn to lifestyle trends of awareness, mindful living, and the Danish concept of hygge—the feeling of cozy, comfortable conviviality and well-being,” Woelfel said. “People are organizing and decluttering to prioritize experiences over material items. They’re keeping only the things that make them happy, including using colors that bring them joy. We also take into account industry trends, professional preferences, and consumer likings

to ensure our Color Trends are fresh and new. On the commercial side, we’re also seeing shifts as people begin to use their spaces differently, which has caused residential and commercial design to become more closely intertwined.” Benjamin Moore The Color & Design team at Benjamin Moore literally traveled around the world in preparation for the company’s 2018 Color of the Year selection. Their journey took them to 12 countries, 30 cities, and more than 20 industry shows in search of points of inspiration from various industries, which included the arts, design, architecture, pop culture, fashion, and home furnishings. Based on their findings, the team selected Caliente AF-290 as the 2018 Color of the Year. Said Ellen O’Neill, the company’s director of strategic design intelligence, in making the announcement: “It is the signature color of a modern architectural masterpiece; it’s a lush carpet rolled out for a grand arrival; the assured backdrop for a booklined library; a powerful first impression on a glossy front door. The eye can’t help but follow its bold strokes.” O’Neill said the company’s Color of the Year and Color Trends celebrate what the team identifies as relevant in interior design around the world. However, the use of the color in design varies from region to region—for example, whether the color is used on all four walls of a room vs. incorporating smaller accents. “Caliente is a vibrant, charismatic red that has great coverage,” O’Neill said. “But it is worth noting that whenever you are making a drastic color change, use the suggested primer or foundation coat to ensure complete coverage. If no specific foundation coat is specified, a graytinted primer can help ensure a smooth transition.”

CLOCKWISE FROM BOTTOM LEFT: CALIENTE BY BENJAMIN-MOORE; IN THE MOMENT BY BEHR; AND AN EXAMPLE FROM DUNN-EDWARDS' PALETTE CHILDHOOD JOYS

Dunn-Edwards Paints Sara McLean, Dunn-Edwards’ color expert, says her company has embraced five major color trends/ stories in 2018, the first being highly stylized, and steeped in luxury and romanticism. “Our trend story, Memories, highlights key past architectural and fashion eras trending again, Dec 2017/Jan 2018 | inPAINT

PPG'S COLOR OF THE YEAR BLACK FLAME, AND AN EXAMPLE OF DUNN-EDWARDS’ NATURAL WONDERS PALETTE (BOTTOM RIGHT).

including the Art Deco era, French fashion circa 1940s–1950s, and even baroque design,” McLean explained. “Memories’ colors are chic and sophisticated with notes of feminine baroque and French nostalgia. Blue-greens, lacquer red, dark-brown wood tones and bronzed caramel are lightened with touches of grayish pink and gold. Iridescent finishes add drama.” McLean said the company’s second trend, Natural Wonders, focuses on back to basics, highlighting the health and wellness industry. “This color palette is sun-drenched and lightinfused in a rich range of warm neutrals. Influences of casual springtime, seaside coral, and aquatic blue highlight the palette. Heathered, matte and softened finishes add natural depth.” The third trend, said McLean, is The Stars, which features the influence of technology through virtual and augmented realities. “It is an exotic palette inspired by the natural-unnatural coloring of the technology world. Glossy pastels, 1980s retro hues and touches of street art color accentuate hot pink, dark blue, and a range of dense colors,” McLean said. “Our fourth trend, which we call Adventures, provides a platform to highlight the continued trend of global travel and design, providing insight to creating a place filled with personal stories of adventures and lessons. Collections are from undetermined origin, creating a magical, luxurious Bohemian space.” McLean says those colors are dense, lush and exotic with fusions of emerald, red, amber and mystic purple. “Under-the-earth color highlights include lava, volcanic rock, and gemstones. Deep, murky nighttime sky colors add depth,” she said. The fifth, says McLean, is Childhood Joys, which is fun and simple with charming details, focused on making everyday life better and easier. “This color palette is filled with chic, sophisticated basics and classics of navy, burgundy, gray and beige with near-primaries such as orange and green,” McLean said. “Scandinavian design influences, whether high-tech or natural, infuse strong details. Overall, it’s inspired by childlike atmospheres.” PPG Paints PPG’s Color of the Year might surprise some professionals, explained Dee Schlotter, senior color marketing manager. “Professional painters may start to notice consumers’ increasing interest in untraditional neutrals like PPG’s 2018 Color of the Year, Black Flame (PPG1043-7),” Schlotter said. “This statement-making black is infused with an undertone of the deepest indigo, which evokes

inPAINT | Dec 2017/Jan 2018

“ The color black is an anchor in design, meaning it grounds other complementing colors and decor items.” —DEE SCHLOTTER, PPG PAINTS

the privacy, hope and classic modernism that many consumers crave today.” Schlotter notes that today’s society is facing overstimulation. Black Flame offers a comforting retreat, and a chance to start new. “The color black is an anchor in design, meaning it grounds other complementing colors and decor items,” she said. “Whether it’s an interior door, trim, accent wall, cabinets or staircase, this black helps to provide that necessary color to make the room feel designed. This single color is the anchor color in the broader 2018 PPG Global Color Trends palettes, which encompasses four themes that connect and resonate with current consumer mind-sets.

OCEANSIDE BY SHERWIN-WILLIAMS

Schlotter said Black Flame is a departure from the past, where there has been a vibrancy and whimsical annotation to key tones, but that black offers fortitude and provides a feeling of privacy and protection amongst a current feeling of restlessness. “It represents consumers’ collective somber mood; however, black is not necessarily a negative color; it represents strength and retreat, and is considered a power color. “While black in decor is a bold statement that implies a bit of edge, at its core, black is a classic hue that pairs well with almost anything and adds sophistication to any space,” she said. “Pair this hue with trending copper accents, pale aqua velvet, clean marble, geometric patterns, or pale woods.” Sherwin-Williams The roar of the surf gives way to the subtleties of the sea in the Sherwin-Williams 2018 Color of the Year, Oceanside SW 6496. “Oceanside is a harmonious balance of blues and greens that can be found in what’s old and new,” explained Sue Wadden, director of color marketing for the company. “It is a perfect color for 2018, reflecting our growing sense of adventure and desire to bring that feeling into even the coziest corners of our home.” Wadden and a global team of color and design experts traveled the world researching key trend drivers in home decor, fashion and design that helped determine the company’s Color of the Year.

UNEXPECTED TREND “Oceanside’s multidimensional, marine-inspired look can create a welcoming statement as a lively color for a front door,” Wadden said. “Its green-meets-blue tone can also boost creative thinking and clarity of thought in a home office.” Pro advice While some pros avoid participating in the color selection process, Schlotter thinks there’s a real opportunity to use color trends to help streamline the selection process and boost customer confidence. “Pros can offer an added service to the customer by helping them select a color,” she said. “In suggesting trends or validating their selection by recognizing the ranking of the colors chosen, painters can offer valuable support to homeowners overwhelmed in the color selection process. Wadden suggests, “In a kitchen or bathroom, help your customer achieve harmony by pairing traditional colors like white, black, navy and gray on cabinetry or fixtures with a gorgeous complementary color for the wall, rather than matching hues.” Schlotter adds, “And with the opportunity to draw from industry trend reports like the PPG Paints 2018 Global Color Trends Palette, painters can offer yet another level of expertise in the industry. -

While color experts have a pretty good pulse on emerging color trends, on occasion, a breakout color takes them by surprise. For Erika Woelfel of Behr, the unexpected popular color is pink. Woelfel said they’ve been most surprised by the increasing interest in mauve and pink shades over the past few years. “You’ve probably seen the surge in popularity of ‘millennial pink’ over the past year— it has miraculously become a sort of ‘new neutral!’ We’re embracing it, and included Positively Pink T18-01, a balance between rose and apricot, in the 2018 Color Trends palette.”

Dec 2017/Jan 2018 | inPAINT

PRO PICKS 4 PROS SHARE THEIR MOST EFFECTIVE MARKETING TOOLS You’ve worked hard to build your business. You’ve invested in the best tools money can buy. Your subcontractors and employees are rock solid. You’ve earned a stellar reputation in your community. But for a lot of business owners, it’s hard to split your focus between working for your customers and marketing your business. We spoke with four pros to find out where they’re finding marketing success. Here’s what they had to say:

Arey Painting AreyPainting.com

3 PETE MARTIN

Pete Martin the Painter PeteMartinThePainter.com

inPAINT | Dec 2017/Jan 2018

Testimonial videos are a useful marketing tool for Danny Arey, who heads up Arey Painting in Salisbury, MD. It’s a low-cost tactic too. He shoots the videos with his phone, then uploads them to YouTube and his website for prospective customers to see. Arey credits Steve Burnett of DYB Coach with the idea. But to get the testimonials, he says, you must first give the customer an excellent experience. “Create an amazing experience for someone by doing everything you say you will do, and when you have the opportunity to do more, do it,” he says. “Go above and beyond their expectation to create a raving fan!” He also keeps the process easy for people by asking three simple questions. “It can take as little as 30 seconds, but most wind up being two to three minutes long.” Testimonials, Arey says, build trust. “When people visit your site and they see someone they know, you’re more likely to get the job,” he adds. “That just recently happened to me—a woman saw someone she knew on my site, and that’s why she went with me.”

2 MARK BLACK:

OUR PROS: DANNY AREY

1 DANNY AREY:

MARK BLACK Men in White Painting, LLC MenInWhitePainting.com

4 DOUG IMHOFF

Imhoff Painting Company ImhoffPaintingCompany.com

Men in White Painting, LLC, a full-service residential and commercial painting company in southern Illinois brought creativity and deliciousness together for a fun marketing idea. Borrowing from a Florida painter, owner Mark Black offers gourmet cookies as a customer thank you at the end of a job. He hired a local private baker to create the one-of-a-kind recipe, and the cookies are presented in a paint can with a creative custom label, which Black’s office staff puts together. Playing off a paint label, his custom label includes recommended uses (sharing with friends and family), preparation (prime with milk for optimum performance) and cautions (may be addictive if swallowed). The gourmet cookies, which are nearly the circumference of a standard paint can, are baked fresh each week and packaged in a way that shows time and love have been invested, he says. “In a small town like ours, they’ve become quite famous,” Black notes. “People want these cookies … it’s been a great marketing tool for us.”

3 PETE MARTIN:

Pete Martin the Painter, a residential painting company in Gloucester, MA, gets jobs from three main sources: online search, word of mouth, and his lawn signs, which he puts in yards as he’s doing a job. “Most new customers are coming from the lawn signs,” he says. He has five lawn signs ($20/each), and he’s earned a hefty return on that $100 investment. “There was a woman who jogged by one of my signs,” he recalls. “She hired me for two jobs, then referred me to a friend. That one lawn sign got me many thousands of dollars worth of work.” To make sure your sign does its job, Martin recommends simplicity. “I’ve seen signs with 10,000 things that no one can read. Or they’re written in cursive, which no one can read,” he says. Make sure your name and contact information are visible and legible. “Even if they’re driving by, people should be able to read your name and look you up when they get home,” he adds.

MIGHTY RELIABLE Be prepared for every weather emergency.

“…That one lawn sign got me many thousands of dollars worth of work.” —PETE MARTIN, PETE MARTIN THE PAINTER

GEN-2000-IMM0

4 DOUG IMHOFF:

For Doug Imhoff, owner of Imhoff Painting Company, Facebook helps him reach residential painting customers in Denver, as well as industry pros. “I think of it as brand support,” he says. “Part of the reason I’m posting on Facebook is because that’s where a lot of people are.” He’s still experimenting with content. He uses his business page to post photos of projects, how-to and testimonial videos, as well as project walk-through videos, meet-the-employee posts, and general information to help connect with customers and potential customers. How-tos get good traction, he says. Also popular? Posts about mistakes they’ve made and how they’ve gone about fixing the problem. Imhoff says Facebook is a long game—cultivating interest and a community—not about filling up his calendar for next week. “You never know when someone is going to see something and pass it on or refer someone.” One last tip? Stay above the fray, he says. “I focus on inspiration, education, maybe something funny—nothing below the belt.” -

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Dec 2017/Jan 2018 | inPAINT

THE inPAINT INTERVIEW REMODELER

High-end professional remodeling projects BY MEGHANN FINN SEPULVEDA DESIGNING THE PERFECT SPACE, HIRING THE MOST SKILLED AND QUALIFIED INDUSTRY PARTNERS

Judy Mozen, founder and president of Handcrafted Homes, Inc., has been designing, constructing and remodeling high-end residential homes in Atlanta, GA since 1976. The award-winning remodeling business, which is expected to gross $2.1 million this year, has a team of eight employees and is currently managing seven projects. Mozen sets high expectations for industry partners while providing exceptional service to her clients. BY MEGHANN FINN SEPULVEDA

How has the nature of remodeling work changed through the years? A: Remodeling has now become an occupation— more of a science—that is geared toward professionals who hold specific certifications. Remodeling professionals today are more focused on offering a full range of services to effectively manage their business. Not only do certified remodelers possess professional knowledge, but they are licensed and have insurance coverage, which comes as a relief to those who want to hire a pro to complete a residential remodel project.

Do you see any emerging trends or opportunities? A: We’re learning that remodeling is beginning to dominate over new construction. We’re seeing more people aged 55 and older who want to stay in their homes and age in place. This means remodelers like myself are being asked to create safer home environ-

inPAINT | Dec 2017/Jan 2018

ments for these homeowners who wish to adjust countertop and appliance heights, and develop wheelchair-accessible spaces. From a design perspective, shades of white and gray continue to be popular paint choices among many consumers, who are also requesting ceiling beams to add a rustic and more sophisticated feel to their homes. What’s the nature of your company’s relationship with painters? A: It’s especially important that pros are upfront about their expectations and are transparent in all communications. I treat my industry partners with respect and they are kept to the highest regard. I expect the same in return. This means I need to be made aware of any changes in the schedule so I can alert my client in advance. For example, if a paint pro was held up on a job due to weather or another unforeseen event, it’s important that I know about that as soon as possible, if it affects my project schedule. While I work closely with a few regular pros, I am willing to try someone new. I hire contractors who have the appropriate skills for the job and share the same high level of quality as I do. Ultimately, we are partners on the same team.

How involved is the paint contractor in product and color selection? A: I always like to hear tips and advice from paint contractors regarding technique and what has worked well on other jobs, which may be applicable to my client. While I do not ask for input on color selections, since that is determined by the client, I do lean on paint contractors to provide paint samples in a timely manner, specifically in advance of a job.

What are the terms of payment? A: We work together to determine a payment schedule in advance, which is usually based on how often

Photos Courtesy of Gregg Willett Photography (left) and John Umberger (below)

I bill my client, and then it’s added to the proposal. I try to be sensitive to the contractor’s needs and flexible, so the process goes smoothly. What makes for a successful partnership with a paint contractor? A: First, when I am choosing a paint contractor, I always look for those who have liability insurance and workers’ compensation so I don’t have to increase rates for coverage. Because of the nature of the industry, I need contractors who share the same level of understanding about the importance of safety on the job. Second, attitude is key. When a painter comes in, the job is almost complete. Usually, at this point, the homeowner is exhausted but also excited that the end is near. The remodel looks beautiful and the paint is the icing on the cake. Often, painters can develop lifelong relationships with these homeowners who will most likely call them when there is another painting project. Third, it’s important that contractors are neat and always clean up after themselves. This means having a designated spot to keep all paint supplies away from children, pets and any other hazards. Empty paint cans should never be left for homeowners who then must then try to recycle or dispose of them properly. Unlike new-construction jobs, there are people and pets often living in a remodel project who need to be accommodated. My partners should be respectful of the work environment.

“… when I am choosing a paint contractor, I always look for those who have liability insurance and workers’ compensation so I don’t have to increase rates for coverage.”

What are the deal breakers? A: I always check references and won’t hire a contractor if poor work was performed. I also don’t want to work with someone who says there will be an extra cost to a job after details were already discussed and agreed upon, unless the homeowner has made changes.

What’s your advice to a paint contractor looking to secure more work through remodeling channels? A: I suggest paint pros ask their clients to post a review online and to social media channels to gain more exposure. I also recommend joining a national remodeling organization and look for opportunities to educate members and demonstrate ways to complete a quality paint job. Show us, tell us, and teach us how to do things. It could generate a lot of interest and result in future work.

JUDY MOZEN is the president of Handcrafted Homes, Inc. an award-winning design, remodel and build firm. She is a NARI Master Certified Remodeler, NARI Green Certified Professional, NAHB Certified Green Professional, and an EarthCraft Builder and Remodeler. She is the immediate past president of NARI and has won numerous awards, including the 2017 NARI Lifetime Achievement Award and the 2016 Remodeler of the Year Award by the Greater Atlanta Home Builders Association. HandCraftedHomes-inc.com Dec 2017/Jan 2018 | inPAINT

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DIY/HOMEOWNER: Use ONLY in non-harmful environments. OCCUPATIONAL/HAZARDOUS USE: Use under an OSHA regulated respiratory protection program. WARNING: Limitations apply; MISUSE MAY RESULT IN SICKNESS OR DEATH. See product packaging and insert, or call 3M in U.S.A. at 1-800-243-4630. In Canada, call 1-800-267-4414. © 3M 2017. All rights reserved. 3M and Cool Flow are trademarks of 3M.

2018

PRODUCT GUIDE

COATINGS & APPLICATORS Here, manufacturers present their best-in-class products— some new, others time tested —and describe what makes them their top choices for each respective category.

INSIDE COATINGS

APPLICATORS

EXTERIOR PAINTS 0 Premium 0 Mid-Grade 0 Economy

BRUSHES 0 Exterior— Water Based • Synthetic 0 Exterior— Oil Based • Synthetic • Natural 0 Interior— Water Based • Synthetic 0 Interior— Oil Based • Synthetic • Natural 0 Specialty Brushes 0 Specialty Tools

INTERIOR PAINTS 0 Premium 0 Mid-Grade 0 Economy PRIMERS 0 Water Based 0 Oil Based OTHER COATINGS 0 Stains 0 Porch & Floor 0 Metal 0 Concrete & Masonry 0 Specialty 0 Stucco

ROLLERS 0 Production • Woven • Knitted 0 Finish • Woven • Knitted 0 Specialty Rollers SPRAYERS 0 Electric Airless 0 Gas Airless 0 Handheld 0 Specialty

Dec 2017/Jan 2018 | inPAINT

COATINGS Excellent exterior coatings rise to the challenge of providing enduring protection against harsh outdoor elements.

Exterior Paints PREMIUM

BEHR MARQUEE EXTERIOR PAINT & PRIMER

BEHR PREMIUM PLUS EXTERIOR PAINT

BENJAMIN MOORE, AURA EXTERIOR

BENJAMIN MOORE, REGAL SELECT EXTERIOR

Our most technically advanced stain-blocking exterior paint delivers excellent hide in fewer coats as well as remarkable dirt, fade and early rain resistance for longer-lasting color—plus an antimicrobial, mildew-resistant finish.

The ultimate in performance and color vitality, Aura Exterior provides exceptional faderesistance, moisture protection and durability even in the harshest weather conditions.

CALIFORNIA PAINTS ULTRA 2010 EXTERIOR

The finest 100% acrylic latex house paint. Its formulation provides maximum adhesion, breathability, flexibility, color retention, water and alkali resistance.

DUNN-EDWARDS NEW & IMPROVED EVERSHIELD

Ultra-premium, ultra-low VOC, 100% acrylic paint that provides maximum protection against UV color fade, mildew, efflorescence, water intrusion and film failure (grain-cracking, peeling, blistering). Unparalleled performance.

PPG PAINTS TIMELESS

A 100% acrylic resin, it provides durability and offers outstanding dirt resistance and enhanced UV protection to keep your color staying true.

PRATT & LAMBERT ACCOLADE PREMIUM

Accolade Exterior Premium Paint and Primer 100% acrylic formula is designed to withstand harsh winter and summer weather extremes. This highly durable house and trim paint can be applied in temperatures as low as 35° F.

SHERWIN-WILLIAMS EMERALD EXTERIOR

Emerald delivers innovative durability, hide and beauty for a truly outstanding finish. It’s selfpriming, featuring rugged resistance to blistering, peeling, chalking, fading and dirt pickup.

VALSPAR RESERVE EXTERIOR

One-coat perfection. Stain-blocking paint + primer that provides the perfect defense against dirt, moisture and extreme weather. Smooth-finish formula goes on easily and provides superior adhesion and anti-fade formula.

inPAINT | Dec 2017/Jan 2018

MID-GRADE This 100% acrylic paint’s built-in primer properties provide exceptional hide and minimize surface imperfections. Its durable finish withstands wear and resists moisture, fading and stains. Cures in temperatures as low as 35° F.

Regal Select Exterior provides excellent durability with superior adhesion even on hard to coat surfaces. With a temperature application as low as 40° F, Regal Select Exterior extends your painting season.

CALIFORNIA PAINTS MALIBU PREMIUM EXTERIOR

Formulated with an advanced acrylic resin emulsion that provides the painted surface with long-lasting protection. Green Wise certified, this formula increases paint hide.

DUNN-EDWARDS SPARTASHIELD

Complete line of premium, ultra-low VOC, 100% acrylic exterior paints that provide exceptional hide, durability and versatility. SPARTASHIELD products apply easily, dry to a smooth, uniform finish and are low odor.

PPG PAINTS MANOR HALL

Made for use on aluminum, architectural plastic, fiber cement, vinyl, wood siding, trim and more, it is fortified with ManorShield urethane technology for strong durability and protection against harsh outdoor elements.

PRATT & LAMBERT REDSEAL ULTRA

RedSeal waterborne latex formula applies smoothly, provides exceptional durability and color retention. The mildew-resistant coating provides excellent resistance to moisture and can be applied in temperatures as low as 35° F.

SHERWIN-WILLIAMS DURATION EXTERIOR

Duration paint has PermaLast technology and advanced acrylic co-polymers for long-lasting performance. It provides a mildew-resistant coating and only requires one coat for repaints, two coats for new work.

VALSPAR DURAMAX

Features FlexShield 365 Technology for year-round resistance to cracking and peeling, even in extreme climates. A high-hiding paint + primer that combines maximum coverage with faderesistant color.

Click. Buy. Paint. Order From Your Local Store Online. Anytime. mySW.com

For more information visit sherwin-williams.com/pro

ÂŠ2017 The Sherwin-Williams Company

COATINGS

Exterior Paints (cont.) PPG PAINTS SUN-PROOF

ECONOMY

BEHR PRO E600 SERIES EXTERIOR PAINT

Developed for optimal sprayability, this 100% acrylic professional-grade paint line provides high hide and coverage, as well as sheen uniformity. This product can be applied in temperatures as low as 35° F and is mildew resistant.

BENJAMIN MOORE, BEN EXTERIOR

ben Waterborne Exterior Paint delivers dependable performance, application and appearance. ben is environmentally friendly with low VOC and is mildew and fade resistant.

CALIFORNIA PAINTS CALPRO INTERIOR/EXTERIOR

A smooth flowing anti-spatter finish for use on interior and exterior walls and woodwork in homes, apartments, condominiums and commercial applications.

A 100% acrylic formula, it provides excellent durability, mildew resistance on the dry paint film, smooth application and excellent adhesion. With application in temperatures down to 35° F, it helps extend the painting season.

SHERWIN-WILLIAMS SUPERPAINT EXTERIOR

SuperPaint offers coverage and durability, providing a dirt- and mildew-resistant coating that minimizes repaints and keeps costs down. Plus, with fast application in all temperatures, it will increase production year-round.

VALSPAR STORM COAT

100% acrylic latex paint developed to provide outstanding durability with fade and mildew resistance. Great touch-up and excellent flow & levelling provide a smooth, uniform finish. Low temperature application.

DUNN-EDWARDS ACRI-HUES

A line of professional, ultra-low VOC, acrylic paints that provide dependable performance, very good durability, adhesion and hide. ACRI-HUES applies easily, dries fast and has very low odor. Easy to apply.

Fading fast(er)

Atlas Material Testing Technology LLC’s patented temperature- and moisture-controlled EMMAQUA devices, located at the outdoor testing facility in Phoenix, AZ

inPAINT | Dec 2017/Jan 2018

When it comes to exterior work, fade resistance is one of the most important attributes of a coating. But how exactly do manufacturers test for fade resistance when there are only so many hours of sun in a day? For many manufacturers, the answer is EMMAQUA. Short for Equatorial Mount with Mirrors for Acceleration with Water, EMMAQUA concentrates natural sunlight via 10 highly reflective, specially coated mirrors onto painted surfaces with the intensity of approximately eight suns. Plus, the device exposes painted surfaces to the full spectrum of sunlight, making it one of the most realistic accelerated tests available. For manufacturers, this means years of product exposure can be simulated in a significantly shorter time frame.

Curb appeal that doesnâ&#x20AC;&#x2122;t peel California Paints, tough enough to withstand the most severe weather and add beauty and value to home exteriors for years to come. Why use anything else?

californiapaints.com ÂŠ2017 ICP Construction. California Paints is a trademark of ICP Construction.

COATINGS From new commercial builds to residential repaints, contractors turn to a variety of coatings they can depend on for excellence and value.

Interior Paints PREMIUM

BEHR MARQUEE INTERIOR PAINT & PRIMER

BEHR PREMIUM PLUS INTERIOR PAINT

BENJAMIN MOORE, AURA INTERIOR

BENJAMIN MOORE, REGAL SELECT INTERIOR

Our most technically advanced stain-blocking interior paint delivers high-performance one-coat coverage guaranteed with over 1,000+ colors in the exclusive MARQUEE Interior One-Coat Hide Collection. behr.com/marqueeguarantee

Aura Interior delivers remarkable durability and offers the most advanced way to bring color to life. Available in four premium finishes: Matte, Eggshell, Satin and Semi-Gloss.

CALIFORNIA PAINTS ULTRA AQUABORNE CERAMIC

100% Acrylic Ceramic microsphere wall and trim finish that offers superior washability and stain resistance on interior surfaces.

DUNN-EDWARDS EVEREST—SELF-PRIMING

Zero VOC. Ideal for use on high-end residential and commercial projects, schools, hospitals, hospitality. Formulated using superior pigment and resin technology that provide exceptional performance, hide and adhesion.

PPG PAINTS MANOR HALL

This super-premium interior paint, primer & stain repellent in one was developed to resist household stains. Its 100% acrylic latex formula provides a beautiful finish and excellent adhesion, coverage and durability.

PRATT & LAMBERT ACCOLADE PREMIUM

Accolade Premium Paint & Primer 100% acrylic formula offers excellent stain-blocking, superb hide and ultra-smooth application. Our finest interior paint provides long-lasting durability and is GREENGUARD GOLD certified.

SHERWIN-WILLIAMS EMERALD INTERIOR

Emerald paint and primer in one with advanced stain blocking technology delivers best-in-class overall performance. Perfect for any paint job, it has truly remarkable hide and maximum resistance to water streaking/spotting.

VALSPAR RESERVE

Delivers unbeatable durability and unsurpassed stain + scrub resistance. We’ve combined a superior stain-blocking paint + primer with a maximum-hiding, anti-fade formula, resulting in true one-coat coverage.

inPAINT | Dec 2017/Jan 2018

MID-GRADE This 100% acrylic, GREENGUARD Gold-certified paint and primer in one provides a mildewresistant finish that resists dirt and grime, stands up to vigorous cleaning, and provides exceptional durability, hide and appearance.

Regal Select has been trusted by professionals and consumers for over 50 years. Regal Select is durable and perfect for high traffic areas. Available in five premium finishes: Flat, Matte, Eggshell, Pearl and Semi-Gloss.

CALIFORNIA PAINTS MALIBU PREMIUM INTERIOR

High performing, low odor coatings that are designed for ease in application. Malibu’s antispatter and quick drying properties make it ideal for occupied spaces.

DUNN-EDWARDS SPARTAWALL

Formulated to provide a tough, durable, block resistant finish that is easy to apply. Ideal for commercial & residential projects, such as schools, hotels, hospitals, and single family or multi-tenant housing. Ultra-low VOC.

PPG PAINTS PURE PERFORMANCE

This low-odor, zero VOC* paint meets the sustainability requirements of the institutional, commercial and residential markets. *Colorants added to base paints may increase VOC level significantly depending on color choice.

PRATT & LAMBERT REDSEAL SUPREME

RedSeal Supreme Self-Priming Waterborne provides an antimicrobial, mildew-resistant coating with excellent coverage and a washable, durable, smooth finish. RedSeal is GREENGUARD GOLD certified for indoor air quality.

SHERWIN-WILLIAMS CASHMERE

Cashmere glides on buttery smooth and levels out, giving walls an elegant, silky-rich look, unlike many paints that leave brush or roller marks. The result is a difference you can definitely see and feel.

VALSPAR SIGNATURE

Valspar Signature high-hiding paint + primer stands up to anything. With ScuffShield Technology, it resists scuffs and stains, and delivers remarkable coverage in beautiful colors for beauty that lasts in even the busiest rooms.

ECONOMY

BEHR PRO I300 SERIES INTERIOR PAINT

This professional-quality, GREENGUARD Goldcertified, zero-VOC paint line offers excellent sprayability and is versatile for brush and roll application. Delivers superior hide, coverage, touch-up, and a mildew-resistant finish.

BENJAMIN MOORE, BEN INTERIOR

ben offers great value with all of the performance qualities you expect from a premium Benjamin Moore paint. ben provides an easy application and a finish thatâ&#x20AC;&#x2122;s durable and washable.

CALIFORNIA PAINTS CALPRO INTERIOR

A smooth flowing anti-spatter finish for use on walls, trim and ceilings in homes, apartments, condominiums and commercial applications. CalPro Series is easily applied, dries quickly, and provides excellent hiding.

DUNN-EDWARDS ACRI-WALL

Ideal for use on new home and commercial construction and residential multi-tenant housing projects. They provide good touch-up, sheen, uniformity, and hide. Available in Flat, Eggshell and Semi-Gloss.

PPG PAINTS SPEEDHIDE

A durable paint that provides a uniform, washable finish for interior walls, ceilings and trim, Speedhide delivers high hiding, good scrubbability and contains <50 g/L VOC, allowing spaces to be painted while occupied.

SHERWIN-WILLIAMS SUPERPAINT INTERIOR

SuperPaint is the choice of pros. It goes on fast, provides excellent hide and easy touchup to increase production, minimize repaints and keep costs down for a rich, beautiful appearance and quality performance.

VALSPAR ULTRA 2000

Professional grade paint with excellent touch-up, hide & coverage. It creates a durable film with a smooth, uniform finish that hides imperfections. Ideal for residential re-paint, remodeling and new home construction.

Dec 2017/Jan 2018 | inPAINT

COATINGS Formulated to assure long-lasting topcoat life, primer types encompass universal favorites for a variety of substrates to specialty formulations for specific situations and substrates.

Primers

WATER BASED

BENJAMIN MOORE, FRESH START HIGH-HIDING PRIMER

Fresh Start High-Hiding All Purpose Primer is a high-performing 100% acrylic primer that delivers maximum hide and uniform finish for all surfaces. This is the primer of choice when a significant color change is required.

CALIFORNIA PAINTS TROUBLE SHOOTER ACRYLIC

This specially formulated 100% acrylic primer sets the standard for exterior primers. It prepares most exterior surfaces for finish coats while helping to neutralize tannin and sugar bleed stains from woods.

DUNN-EDWARDS ULTRASHIELD

Galvanized metal interior/exterior primer. Excellent adhesion on ferrous and non-ferrous substrates and excellent application properties. Ideal for new/repaint residential, commercial and multi-tenant housing projects.

KILZ 2 LATEX INT/EXT WATER-BASED PRIMER

ZINSSER BULLS EYE 1-2-3 WATER-BASED PRIMER

This mold & mildew resistant primer-sealer provides outstanding performance. Ideal for a variety of projects, this low odor primer has a flexible, acrylic formula. It sticks to all surfaces without sanding and seals stains.

OIL BASED

BENJAMIN MOORE, FRESH START OIL BASED PRIMER

Fresh Start Multi-Purpose Oil Based Primer is a premium quality alkyd primer that is a universal favorite when a quality under coater, sealer and stain blocking primer is needed. It can be used over oil or latex paint.

CALIFORNIA PAINTS TROUBLE SHOOTER OIL BASE

MAD DOG PAINT PRODUCTS DURA-PRIME

PPG PAINTS SEAL GRIP

PRATT & LAMBERT MULTI-SURFACE OIL-BASE PRIMER

PRATT & LAMBERT MULTI-PURPOSE PRIMER

SHERWIN-WILLIAMS FAST-DRYING PRIMER

SHERWIN-WILLIAMS MULTI-PURPOSE PRIMER

ZINSSER COVER STAIN, CLASSIC OIL 100

A universal primer, it is specially formulated to block most stains, in addition to offering exceptional adhesion. This fast-drying product can be used on multiple substrates and painted over in as little as one hour.

This interior/exterior, waterborne, fast drying primer seals out stains, including smoke stains. It assures adhesion of the topcoat to slick and glossy surfaces and provides sealing, hide and stain-blocking.

Multi-Purpose Latex Primer offers wide versatility and strong adhesion properties that make it a universal favorite for both interior and exterior applications. Or use it as a pre-wallcovering primer to promote easy removal. inPAINT | Dec 2017/Jan 2018

Valspar Bonding Primer is an interior/exterior primer designed to adhere to hard to stick surfaces. It is also a multi-purpose primer that can be used as an undercoater on millwork and as a stain blocking primer.

KILZ 2 LATEX is a fast-drying primer-sealerstainblocker suitable for most properly prepared interior and exterior substrates, offering mildew resistance and excellent adhesion with minimal odor.

Dura-Prime, a low-VOC, flexible bonding primer, locks down and encapsulates any weathered exterior surface for a long-lasting topcoat life. Its acrylic formula blocks rust and tannin bleed in 2 coats. Helps paint last 20 years.

VALSPAR BONDING PRIMER

A unique exterior primer, formulated for maximum breathability and resists tannin and sugar bleed staining from most exterior woods.

This fast drying oil-base primer blocks stains and tannins from bleeding woods. It helps assure a uniform appearance for both latex and oil topcoats and can be used for both new construction and repaints.

Sherwin-Williams Fast-Drying Primer gets the job done quickly, allowing for faster production and recoats in one hour. The stain-killing sealer assures a uniform appearance of both exterior and interior topcoats.

This high hide alkyd has excellent adhesion to glossy surfaces, and is fast drying. It seals porous surfaces indoor and outdoor like bare drywall, wood, concrete, stucco, masonry, spackling, buildersâ&#x20AC;&#x2122; flat paint and more.

From wood to metal to concrete, there’s a coating engineered to deliver the long-lasting, professional-quality results required for every type of surface.

Other Coatings STAINS

BEHR PREMIUM CONCRETE STAINS

These durable, flat-finish, water-repellent, solid-color and semi-transparent stains help protect and enhance interior/exterior concrete surfaces. Their siliconized, 100% acrylic finish resists chemical and hot-tire pick-up.

BENJAMIN MOORE, ARBORCOAT

TRANSFORMATION STAIN BY SASHCO

Transformation Log and Timber stain from Sashco will help you restore the beauty of your customer’s log home with reputation-building results. Request free samples and view Transformation projects at www.sashco.com/log-home.

PORCH & FLOOR

Benjamin Moore ARBORCOAT Waterborne Exterior Stains are designed to enhance the appearance of your deck, siding or outdoor wood furniture with outstanding color retention.

BEHR PREMIUM PORCH & PATIO FLOOR PAINT

CABOT AUSTRALIAN TIMBER OIL

BENJAMIN MOORE, FLOOR & PATIO LATEX ENAMEL

3-way oil protection for maximum durability and water repellency. Penetrates deep to accentuate natural wood depth. Translucent iron oxide pigments are added to ensure a lasting U.V.- absorbing surface rich with color.

FLOOD PRO SERIES SEMI-TRANSPARENT STAIN

This is an advanced stain-and-sealant-in-one that protects wood from moisture and sun damage with rich color that enhances wood grain. It is fortified with E-B Emulsa Bond technology for strong adhesion and durability.

PRATT & LAMBERT TONETIC INTERIOR OIL STAIN

Tonetic Oil Wood Stain is an interior, fast drying, semi-transparent alkyd stain that highlights the natural beauty of the wood. Tonetic provides deep-penetration, excellent color retention and prevents grain raising.

SHERWIN-WILLIAMS SUPERDECK SYSTEM

The SuperDeck Deck Care System features premium products for every stage of the job. From surface prep to stain to cleaner, the SuperDeck finishing system ensures long-lasting performance, easy cleanup and a beautiful finish.

STORM SYSTEM CAT 2 TONED OIL FINISH

Combines penetrating exotic oils and transoxide pigments for unequaled product performance. It provides a translucent coating that protects against the weather, UV rays and mildew.

According to the 2017 U.S. Houzz Landscape Trends Study, 20% of renovating homeowners are considering a deck upgrade.

This 100% acrylic-latex, mildew-resistant paint provides a durable, long-lasting finish on indoor/ outdoor concrete and wood surfaces that resists scuffing, fading, cracking and peeling.

A premium quality, quick-drying latex floor enamel that’s low odor and low VOC. Floor & Patio Latex Enamels are suitable for interior and exterior use on unpainted concrete and previously finished wood or concrete floors.

CALIFORNIA PAINTS ALLFLOR

A durable, easily applied acrylic enamel that’s fortified with emulsified epoxy to provide maximum performance in a low gloss, waterbased floor and trim finish.

PPG PAINTS FLOOR, PORCH & DECK ENAMEL

This product consists of a 100% acrylic formula fortified with urethane for excellent durability. Ideal for high traffic areas, this scuff-resistant paint offers strong adhesion to multiple surfaces.

PRATT & LAMBERT WITHSTAND PORCH & FLOOR ENAMEL Available in latex (Eggshell finish) and Alkyd (Gloss finish) WithSTAND provides both interior and exterior usage. It is a tough, durable floor enamel with remarkable adhesion that is ideal for heavy traffic areas.

SHERWIN-WILLIAMS PORCH AND FLOOR ENAMEL

Sherwin-Williams Porch & Floor Enamel is a proven performer in keeping concrete and wood surfaces looking newer even in tough conditions. It delivers exceptional block resistance plus resistance to dirt.

VALSPAR LATEX PORCH AND FLOOR PAINT

A floor coating that gives long-lasting protection. It is ideal for applications where low odor and fast dry are important. Durable and weather resistant, this enamel lasts for years.

Dec 2017/Jan 2018 | inPAINT

COATINGS

Other Coatings (cont.) METAL

BEHR PREMIUM DIRECT-TO-METAL PAINT

This 100% acrylic paint is formulated to provide excellent adhesion to a variety of interior/exterior metal surfaces for a hard, durable finish that is corrosion, mildew, and flash rust resistant.

FIXALL NOVUS

100% Acrylic DTM provides a truly superior self-priming coating on ferrous metal, wood, masonry, galvanized, aluminum, synthetic and other substrates exposed to general industrial and atmospheric conditions.

SHERWIN-WILLIAMS PRO INDUSTRIAL EPOXY

Washability, chemical resistance and a hard, impact-resistant finish make this Pro Industrial epoxy the ideal coating for high traffic areas. Its excellent hide and great coverage minimizes the number of coats needed.

VALSPAR ANTI-RUST ARMOR

An industrial quality enamel for interior and exterior uses. Dries to a rust, mar and stain resistant finish. This long lasting formula is ideal for surfaces susceptible to wear and rust.

CONCRETE & MASONRY

BEHR PREMIUM EXTERIOR HIGH BUILD COATING

This 100% acrylic, self-priming concrete and masonry coating’s smooth, breathable finish is waterproof and flexible. It bridges hairline cracks, withstands 98 mph wind-driven rain, and may be applied to ‘hot’ masonry surfaces.

DUNN-EDWARDS ENDURALASTIC 10

Exceptional flexibility, chalking and binder degradation resistance. Outstanding waterproofing protection by bridging hairline cracks. Excellent adhesion & outstanding alkali and efflorescence resistance.

DYCO HYDROPROOF MS WATER-REPELLENT

DYCO HYDROPROOF MS penetrating waterrepellent delivers invisible protection to concrete, brick, stucco & stone in just a single coat application. VOC compliant, HYDROPROOF MS dries quickly & is self-cleaning. Dycopaints.com

FIXALL WATERBORNE ACRYLIC

A highly alkali resistant coating that dries fast to a clear film to be used under various topcoats. It binds chalky surfaces and has great adhesion and sealing ability.

PPG PAINTS PERMA-CRETE

A high build acrylic topcoat, this product is specifically designed for interior and exterior masonry substrates requiring high performance and protection against water, UV light and stains while still remaining breathable.

SHERWIN-WILLIAMS LOXON XP COATING

This direct-to-concrete and masonry high-build coating offers maximum performance in one less coat compared to conventional and there is no need for priming. The job goes fast and the great look lasts a long time.

UGL DRYLOK EXTREME MASONRY WATERPROOFER

America’s #1 water-based masonry waterproofer is proven to stop 15 psi of water pressure, equivalent to a wall of water 33' high. Available in bright white and can be tinted to decorative shades. 15-Year Transferable Warranty.

VALSPAR CONCRETE STAIN

Valspar Concrete Stain is fortified with heavy duty resin technology to provide long lasting protection to concrete surfaces. It protects from sun, weather and household chemicals. Available in Semi-Transparent and Solid.

ZINSSER LOCK-DOWN PRIMER & CONDITIONER

This water-based primer seals vertical concrete, masonry and stucco. It adheres on new and previously painted surfaces while protecting from salt damage. Apply to new concrete in as soon as 7 days and top coat within 1 hour.

SPECIALTY

BEHR PREMIUM GRANITE GRIP COATING

This unique, decorative coating revives weathered horizontal interior/exterior concrete surfaces by filling hairline cracks and providing a durable, protective, slip-resistant finish that resists dirt, grease and household stains.

BENJAMIN MOORE, ULTRA SPEC SCUFF-X

Ultra Spec SCUFF-X is a high-performance, one-component paint designed for high-traffic commercial areas. Built for professionals, it is engineered with cutting-edge protection against scuffs. 30

inPAINT | Dec 2017/Jan 2018

CROWN LATEX AGENT OIL BOND

SHERWIN-WILLIAMS LOXON ACRYLIC COATING

DUNN-EDWARDS ARISTOSHIELD

VALSPAR DURAMAX ELASTOMERIC STUCCO PAINT

Oil Bond has saved thousands of painters countless hours of sanding, priming and messy clean up. This award winning additive creates a strong bond when repainting latex paint over oil paint, without the need to sand or prime.

Ultra-premium, interior/exterior water-based urethane alkyd paint that offers the look & durability of an oil-based enamel. Ideal for high-end residential, commercial and industrial projects. Eggshell, semi-gloss & high-gloss.

Specifically engineered for exterior, above-grade, masonry surfaces requiring high performance protection, the topcoat has agents that inhibit growth of mildew on the coating surface for a durable, weather-resistant finish.

Features FlexShield 365 Technology for yearround resistance to cracking and peeling, even in extreme climates. Formulated for max weather protection on masonry and stucco. Excellent mildew and dirt pickup resistance.

FIXALL SKID GRIP ANTI-SLIP COATING

An outstanding 100% acrylic-textured coating for use over asphalt, concrete or other surfaces, where an extremely durable finish is desired. Exceeds ADA standards for anti-slip surfaces.

PPG PAINTS BREAK-THROUGH!

An interior and exterior water-borne acrylic paint that contains <50 g/L VOC per liter, it provides excellent adhesion, hardness and block resistance, drying to touch in 15-20 minutes for increased productivity.

SHERWIN-WILLIAMS EMERALD URETHANE TRIM ENAMEL Emerald Urethane Trim Enamel delivers the look and feel of an oil-based enamel with the convenience of a water-based formula. The interior/exterior enamel resists yellowing and delivers durability, gloss and color retention.

Lots of leftover paint? No problem. PaintCare, Inc. offers large-volume pick-up for large stockpiles of unwanted architectural paint. Designed with pros and property managers in mind, the free pick-up service covers volumes of 200+ gallons. Pick-ups for less than 200 gallons may also be available, based upon your proximity to an approved drop-off site. The free service is available in all PaintCare states: CA, CO, CT, DC, ME, MN, OR, RI and VT. PaintCare.org

VALSPAR CABINET ENAMEL

Oil-enriched enamel consists of advanced waterbased alkyd technology. It leaves a beautiful, strong and smooth finish on cabinets, doors & trim. It dries hard like an oil, but cleans up easily with soap and water.

STUCCO

BEHR MASONRY, STUCCO & BRICK PAINT

This water-based, acrylic-latex, self-priming formula provides excellent hiding properties, coverage, adhesion, water repellency, and alkali resistance on interior/exterior smooth, rough and textured vertical surfaces.

FIXALL STOPZ MOLD RESISTANT WATERPROOFER

Designed to waterproof bare masonry and hold back up to 10lbs psi of hydrostatic pressure. It will work either above ground or below grade. Waterborne, low odor, bright white finish. Dec 2017/Jan 2018 | inPAINT

APPLICATORS These tools are engineered for optimal performance with today’s coatings, and range from all-purpose to specialty. Each promises high-quality results in professional application.

Brushes

EXTERIOR—Water Based, Synthetic

CORONA RED-GOLD BLEND CORTEZ BRUSH

CORONA CHAMPAGNE NYLON VEGAS BRUSH

PURDY PRO-EXTRA

PURDY CLEARCUT SERIES

WOOSTER BRUSH; CHINEX FTP

WOOSTER BRUSH; ALPHA

Corona Red-Gold is a unique blend of nylon and polyester for year-round superior application of oil and latex paints, indoors and out. The Cortez is an angular sash brush with a hand-formed chisel, unlacquered hardwood handle, and stainless steel ferrule.

Pro-Extra brushes are the ultimate tool for increased productivity, with extra-large paint holding capacity. Designed for use with all paints, Pro-Extra brushes feature tri-filaments to withstand the most abrasive surfaces.

These brushes maintain their stiffness in warm conditions & are easy to clean. They’re great for fast-drying paints. Chinex FTP outwears natural bristle 7 to 1. Their softer, fuller tips reduce drag & increase paint flow.

EXTERIOR—Oil Based, Synthetic

Clearcut brushes demonstrate superior performance year after year for precise edging. Constructed with the most durable Orel polyester and high-performing Tynex nylon, these are ideal for cutting in and creating defined lines.

Alpha brushes utilize exclusive Micro Tip filaments to produce the finest finishes. Alpha releases paint evenly with less effort—they go 30% farther than other brushes of equal size. Use Alpha brushes in all paints.

INTERIOR—Oil Based, Synthetic

CORONA PERFORMANCE CHINEX EXCALIBUR BRUSH

WOOSTER BRUSH; ULTRA/PRO EXTRA-FIRM

PURDY XL SERIES

Able to cut sharp lines even in hot or humid conditions, Ultra/Pro Extra-Firm brushes are perfect for exterior use. They maintain rigidity, resist wear & clean easier than brushes that use polyester to achieve extra stiffness.

EXTERIOR—Oil Based, Natural

CORONA BLACK CHINA MONARCH BRUSH

Specially house-processed, select black China bristle, perfect for alkyd enamels, varnish, lacquers, paints, and other coatings. The Monarch has a hand-formed chisel, unlacquered hardwood beavertail handle, and stainless steel ferrule.

WOOSTER BRUSH; PRO 30 LINDBECK

Pro 30 Lindbeck brushes are excellent for highproductivity or exterior applications. These brushes are slightly more rigid than white bristle. The thicker flags on their tips also offer better durability than white bristle. inPAINT | Dec 2017/Jan 2018

Super-soft Corona Champagne Nylon is ideal for interior latex, enamels, eggshell, and flat paints. The Vegas is an angular sash brush with a handformed chisel, unlacquered hardwood handle, and stainless steel ferrule.

CORONA PERFORMANCE CHINEX KNIGHT BRUSH

Corona Performance Chinex: the ultimate in professional application of today’s high-tech coatings. The Knight has a hand-formed chisel, unlacquered hardwood beavertail handle, and stainless steel ferrule.

INTERIOR—Water Based, Synthetic

Corona Performance Chinex: the ultimate in professional application of today’s high-tech coatings. The Excalibur is an angular sash brush with a hand-formed chisel, unlacquered hardwood handle, and stainless steel ferrule.

With a distinctive copper ferrule and the perfect blend of filaments that work together to achieve superior paint release, XL brushes are our most versatile series and create high-quality results for all projects.

WOOSTER BRUSH; ULTRA/PRO FIRM

Ultra/Pro Firm offers the perfect amount of stiffness for great cut-in control. This nylon/ polyester blend offers outstanding capacity & coverage. They’re ideal for all-purpose painting with acrylics or enamels.

INTERIOR—Oil Based, Natural

CORONA BRISTLE/OX-EAR HAIR CHICAGO LOOP BRUSH

The finest natural bristles blended with ox-ear hair, for outstanding finish and production work. The Chicago Loop is an angular sash brush with a hand-formed chisel, unlacquered hardwood handle, and stainless steel ferrule.

WOOSTER BRUSH; WHITE MAJESTIC

These white China bristle brushes are excellent for creating professional finishes. Their soft tips are well-suited for applying varnishes, urethanes, oil stains & all oil-based paints to smooth interior surfaces.

Specialty Brushes

CORONA EXTRA LONG CHINEX EXPRESS

Corona Performance Chinex: the ultimate in professional application of today’s hi-tech coatings. The Express firm flex angular sash has a longer trim length to hold more paint. Fewer trips to the bucket, more time on the surface.

Specialty Tools

WOOSTER BRUSH; PAINTER’S COMB

Its 10 stainless steel pins remove coatings from a paintbrush heel & help reshape it after cleaning. Its non-rusting brass bristles break down thick paint residue on brush filaments or clean brush handles & ferrules.

Brush tips: HOW TO CARE FOR A PAINT BRUSH SO THAT IT MAINTAINS ITS PERFORMANCE LEVEL - Clean immediately after use using paint thinner or kerosene with bristle brushes; soap and water with nylon/polyester brushes. - Use a brush comb to clean and straighten the bristles. - Do not soak your brushes for extended periods of time or they will lose their shape. - If possible, store your brush by hanging it; never store a brush on its tips, as this will curl the working tip of the brush, rendering if useless.

For complex cutting situations on exterior trim, the handles and bristles of Wooster brushes feel right for his technique. —SERGIO SAN ROMAN, SR MAINTENANCE & MANAGEMENT SERVICES, INC., DOWNEY, CA

“I can cut a nice line no matter how much I wash [the Corona] and use it … and it can hold so much paint, and it doesn’t splatter.” —ROBSON PORTES, FIVE STAR PAINTING OF BOSTON NORTH SHORE, MA

“I’ve had some (Purdy brushes) for 10 years. The paint bristles are still as fine as ever.” —DAVID WOOD, WOOD’S PAINTING AND WALLPAPER, DANVERS, MA

SOURCE: The Paint & Decorating Retailers Association, PDRA.org Dec 2017/Jan 2018 | inPAINT

APPLICATORS Today’s rollers are constructed using a variety of textiles to provide maximum performance on surfaces ranging from indoor drywall to outdoor stucco.

Rollers

PRODUCTION, Woven

CORONA ULTRAFAST ROLLERS

Uniquely formulated, high-density polyamide for superior paint pickup and release. Easy cleaning, long-lasting sleeves actually improve with use. Epoxy set on strong, solvent-resistant phenolic cores. Available in four naps.

PURDY ULTRA FINISH

Ultra Finish roller covers provide just that: an ultrasmooth finish, distributing paint evenly. Ideal for interior applications, these covers work best with semi-gloss and high-gloss finishes.

WOOSTER BRUSH; PRO/DOO-Z FTP

No shed, non-matting & better paint ﬂow, Pro/Doo-Z FTP is designed for achieving ﬂawless results with all paints! HydroFlow technology offers controlled paint release for a smooth & consistent professional application.

PRODUCTION, Knitted

CORONA TUFFPRO

High density blend of Polyester, Acrylic, and Nylon Knit. Superior coverage of flat, low sheen, and satin finishes on many surfaces. Epoxy set on strong, solvent resistant phenolic cores. Available in a wide range of naps.

PURDY MARATHON

Marathon is our most durable roller cover, providing uniform coverage through wear and tear. The superior paint pick-up and release properties increases productivity by cutting down on trips back and forth to the paint tray.

WOOSTER BRUSH; SUPER/FAB FTP

Wooster-exclusive HydroFlow technology provides controlled paint release for improved application. This non-matting fabric is shedresistant for delivering a better-quality finish with all flat, eggshell & satin paints.

FINISH, Woven

CORONA ULTRAWEAVE ROLLERS

Exclusive woven Dralon acrylic blend. Ultra-highdensity for the ultimate in smooth finishing with all paints. Epoxy set on super-strong, solventresistant phenolic cores. Available in a wide range of naps. 34

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PURDY WHITE DOVE

White Dove roller covers are Purdy’s most popular, designed for use with all paints and stains. The high-density woven cover allows paint to flow freely into and out of the filaments, delivering a smooth, lint-free finish.

WOOSTER BRUSH; MICRO PLUSH

Micro Plush rollers deliver uniform, spray-like results with all paints & enamels. Use 5/16" nap Jumbo-Koter minirollers & full-size covers for seamless results. New 9/16" & 3/4" nap heights are available in 9" rollers.

FINISH, Knitted

CORONA TUFFPRO

PURDY MARATHON

Marathon covers are formulated for maintained performance over time. The exclusive blend of nylon and polyester fabric creates a smooth finish without lint getting in the way (with 33% less lint than the leading competitor).

SPECIALTY ROLLERS

WOOSTER BRUSH; POLAR BEAR

Achieve complete, fast coverage on challenging surfaces like plaster, stucco & cinder or cement block. These rollers offer huge paint pickup & release with all flat, satin or eggshell paints, stains, sealers & primers.

According to Monterey Mills, the largest supplier of knitted roller fabrics in the U.S., orders for professional-grade rollers grew dramatically in 2017 due in large part to increased orders from independent retailers and big box stores.

The magazine created for professionals just like YOU inPAINT magazine delivers engaging and informative articles on the latest industry news and current trends. This is the kind of information that can set you apart from your competitors, and make your job easier and more profitable. Stay informed by subscribing now.

TO KEEP RECEIVING inPAINT MAGAZINE, SIMPLY SUBSCRIBE. ITâ&#x20AC;&#x2122;S FREE. To subscribe, visit inPAINTmag.com/subscribe

APPLICATORS Manufacturers continue to tweak their workhorses for maximum performance in areas such as ease of operation, reliability, versatility and durability.

Sprayers

ELECTRIC AIRLESS

HANDHELD

GRACO ULTRA 395 PC SMALL ELECTRIC SPRAYER

GRACO ULTRA CORDLESS AIRLESS HANDHELD

TITAN–IMPACT 440 ELECTRIC AIRLESS

TITAN–FLEXSPRAY HANDHELD SPRAYER

Designed for professionals who spray daily with a wide range of coatings. Features an Endurance Pump for longer life, SmartControl for a consistent spray fan, and ProConnect Pump Replacement System to change out its pump on the job site with no tools.

With a proven track record serving pro painters for 30 years strong, the Titan 440 is the #1 selling sprayer in its class. Packed with enhanced performance features, this reliable airless sprayer gets the job done every time.

GAS AIRLESS

GRACO GMAX II 5900 GAS AIRLESS SPRAYER

This is the industry standard gas-powered airless sprayer for the serious professional contractor who sprays a wide variety of coatings on residential, commercial, and industrial jobs. It has a 160 cc Honda engine and the ability to spray up to 1.6 GPM.

TITAN–ELITE 3500 GAS AIRLESS

Introducing the Elite 3500 with PermaStroke Technology that delivers maximum durability with a lifetime fluid pump warranty. This versatile sprayer delivers a consistent finish and is easy to operate and maintain.

Designed to make it easier to complete small jobs. Powered by DeWalt, the Triax triple piston pump delivers more durability and reliability, and the ProControl II and SmartControl technology enable easy motor speed adjustment and advanced pressure control for a smooth professional finish.

The FlexSpray puts the power of airless and the control of an HVLP into one versatile sprayer creating a multi-tool for pro painters. This sprayer also has the ability to spray a variety of coatings with many applications.

SPECIALTY

GRACO FINISHPRO HVLP 9.0 PROCONTRACTOR

Engineered with easy-to-use controls that increase productivity and deliver superior finish quality. TurboControl System allows users to efficiently dial in the perfect air flow setting at the turbine while SmartStart technology automatically starts and stops the turbine, extending life and reducing heat and noise.

TITAN–CAPSPRAY 115 HVLP SPRAYER

This revolutionary, 6-stage portable turbine sprayer has the power to atomize thick coatings and the precision to deliver a fine finish. It combines quiet operation and high air cap pressure for the finest atomization possible.

When all else fails, read the instructions Bob Zaffino, president of The Paint Project, knows what sends most rigs to the repair shop. “I know no one likes to read manuals, and I don’t either,” he says. “The fact is, about half of the pieces of equipment we see in our shop are in here because of negligence. I can’t stress enough how important it is to be trained on things like safety, use, operating techniques and maintenance.” To read more on troubleshooting spray equipment, read the full article in the Aug/Sep 2017 issue of inPAINT.

inPAINT | Dec 2017/Jan 2018

SQUEEZE MORE OUT OF YOUR WORKDAY

INTRODUCING THE

RED SERIES

™

AIRLESS SPRAY GUNS

Designed with the painter in mind, we’ve redefined spraying with practical innovations like ultra-comfortable ergonomic grips that feel as good as they look. Find out more at titantool.com/redseries

[ UPCOMING EVENTS ]

ADVERTISER INDEX 1-800-PAINTING 800Painting.com Back Cover 3M 3m.com Pages 7, 9 & 20 CALIFORNIA PAINTS CaliforniaPaints.com Page 25 CHEMIQUE Chemique.com Page 5 MI-T-M CORPORATION MiTM.com Page 17 PDCA PDCA.org Page 2

What, Where & When JANUARY 2018 1

9–11: 2018 NAHB International Builders’ Show, Orlando, FL buildersshow.com

15–18: 2018 The Society for Protective Coatings’ Annual Conference, New Orleans, LA sspc.org/event-sspc2018

25–27: 2018 Painting Profits Summit, Fort Lauderdale, FL paintersacademy.com/2018Summit

2 1

MARCH

FE B R UARY

6–8: International Roofing Expo, New Orleans, LA theroofingexpo.com

13 & 14: NAA Student Housing Conference & Exposition, Orlando, FL naahq.org/student-housing-conference

21–23: 2018 PDCA EXPO, Galveston Island, TX pdca.org

26–28: 99th Annual Association of General Contractors Convention, New Orleans, LA convention.agc.org

24–28: Association of the Wall and Ceiling Industry’s Annual Convention, Orlando, FL awci.org

M AY 9

8–10: National Hardware Show, Las Vegas, NV nationalhardwareshow.com

SHERWIN-WILLIAMS Sherwin-Williams.com Page 23 TITAN Titan-US.com Pages 3 & 37

The 2018 PDCA EXPO is the smart place to be for painting contractors large and small. Held at The San Luis Resort, Spa & Conference Center on beautiful Galveston Island, the conference will feature technical training, round table discussions, informal gatherings, and an exhibit featuring the latest in coatings, applicators and more. This annual event provides a great opportunity to connect with other business owners who are making a difference as they help to shape the industry for the next generation. A two-day Pre-Expo Training program (February 19 & 20) will provide comprehensive instruction in commercial and residential blueprint reading, painting estimating, and business management skills. Additional fee applies.

TO REGISTER, VISIT PDCA.ORG 38

inPAINT | Dec 2017/Jan 2018

Must-Do Mind Shifts [ BOTTOM LINE ] for a More Profitable Future A

s the owner of a painting business and also a business coach, I get the chance to work with painting contractors from all over the country. Without fail, the question I get asked most often is, “How can I make my business run more efficiently?” In my opinion, the key to creating long-term efficiency in operations is often a matter of shifting focus.

CHANGE YOUR FOCUS FOR SUCCESS Many pros focus solely on immediate needs. That is, what they need to get the job done today. While that approach makes for a successful day, it does nothing for how you’re going to do in two weeks or two years. You really have to shift your thinking from the immediate ‘win now’ mentality to the bigger ‘win this YEAR’ perspective. You’ve got to find ways to look beyond managing your immediate workload and start thinking about—and acting on—what you want for the future.

MUST-DO MIND SHIFTS Here are some of the areas where I commonly see paint contractors choosing immediate needs over longterm efficiency … 1. Meetings: It’s all too common for pros to say, “I don’t have time for meetings.” And, if your goal was to maximize daily or even weekly profits, I’d agree with you. But the fact of the matter is you can’t afford to not have meetings. In our company, we have 11 regular meetings. That’s right. Eleven. Why? Because in order to be successful, you need a consistent and reliable means to communicate your company vision, core values, and rules of the game. Here’s how our meetings break down: MONTHLY MEETINGS NOVEMBER

- All-company - Management

team committee - Estimating and production committee - Safety committee - Incentive

TWICE-A-MONTH MEETINGS DECEMBER

- Lead

painters - Painters and apprentices

WEEKLY MEETINGS JANUARY

- Production - Financial - Sales - Operations

and training

While that’s almost 20 hours of meetings each month, the amount of money and time saved as a result is exponential.

… find ways to look beyond managing your immediate workload and start thinking about—and acting on—what you want for the future. 2. Job Costing and KPI monitoring: Few people dispute the value of accurate job costs, but most don’t capture them due to the amount of time required for data entry and system setup. But this role MUST be incorporated into the job description of an employee (preferably someone in the office). As tedious as it sounds, this monitoring reveals a number of important things, such as what types of jobs are most profitable and which ones you should potentially move away from, and helps determine the type of jobs specific crew leaders run more profitably. FYI, for our company, tracking job costs and key performance indicators (KPIs) is not optional. It’s how our employee bonuses are determined, and accurate benchmarking is essential to the pay-for-performance program that rewards our crew leaders, project leaders, and lead painters.

STEVE TALKINGTON is the owner and president of Lancaster Painting, a residential and commercial painting business located in Turlock, CA. Successful in getting out of the day to day of his business, Steve is also a business coach for Nolan Consulting Group, based out of Philadelphia, PA, where he specializes in helping clients implement effective operating systems, training, and production management.

3. Training: ‘Hire for attitude, train for skill’ has become the rallying cry of many contractors. It’s nice in theory, but without a well-run training program, attaining the desired skill isn’t a foregone conclusion. Paid training allows you to truly hire for attitude and ensures your team is producing consistently highquality work that meets your company standards. It also sends an important message to new hires that you’re serious about their success at the company.

PRACTICE MAKES PROGRESS None of these must-dos will work perfectly the first time. Your meetings may start off clunky and job costs lack accuracy. But be patient. As IBM CEO Ginni Rometty says, “Growth and comfort do not coexist.” Dec 2017/Jan 2018 | inPAINT

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