TRENDS
Everybody wants you
Money-making colors Zillow recently tested 15 colors to find out which increase the perceived value of a home. Here are the colors that made the biggest positive impact in different rooms of the home.
According to the Hearth National Tradesmen Day Index—a study of the demand for critical home services based on home improvement loans taken on the Hearth platform and Google search volume for tradesmen service providers—2019 to 2021 represented an unprecedented rise in growth for a number of trades. Here’s a quick look at who’s in demand and where. TRADE
Bathroom Light Blue
Kitchen White
Housepainters Plumbers HVAC techs Electricians Solar installers Pool services Roofers Door installers Pest control Landscapers General contractors
% INCREASE (2019–2021)
142.75 139.18 108.44 104.36 97.91 89.12 82.52 74.06 64.63 45.72 7.30
The states that saw the greatest increase in housepainter demand were (in this order): Oklahoma, Washington, Kansas, Michigan and Oregon.
Living room Gray
Primary bedroom Dark Blue
2021’s most profitable paint franchises CertaPro Painters Five Star Painting Fresh Coat Painters 360° Painting Color World Housepainting WOW 1 Day Painting SOURCE: FranchiseChatter.com
10
inPAINT | Winter 2021/2022
# of U.S. locations # outside the U.S. 373 25 203 6 158 — 119 1 86 — 53 16
America’s least wanted According to online interior design service Modsy’s Interior Wellness Report, America’s least-desired colors for the home are orange and pink.
