53 minute read
Trends
Money-making colors
Zillow recently tested 15 colors to find out which increase the perceived value of a home. Here are the colors that made the biggest positive impact in different rooms of the home.
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Bathroom Light Blue Kitchen White
Living room Gray Primary bedroom Dark Blue
Everybody wants you
According to the Hearth National Tradesmen Day Index—a study of the demand for critical home services based on home improvement loans taken on the Hearth platform and Google search volume for tradesmen service providers—2019 to 2021 represented an unprecedented rise in growth for a number of trades. Here’s a quick look at who’s in demand and where.
TRADE % INCREASE (2019–2021)
Housepainters Plumbers HVAC techs Electricians Solar installers Pool services Roofers Door installers 142.75 139.18 108.44 104.36 97.91 89.12 82.52 74.06
Pest control
64.63 Landscapers 45.72 General contractors 7.30
The states that saw the greatest increase in housepainter demand were (in this order): Oklahoma, Washington, Kansas, Michigan and Oregon.
2021’s most profitable paint franchises
CertaPro Painters Five Star Painting Fresh Coat Painters 360° Painting Color World Housepainting WOW 1 Day Painting # of U.S. locations # outside the U.S. 373 203 158 119 86 53 25 6 — 1 — 16
SOURCE: FranchiseChatter.com
America’s least wanted
According to online interior design service Modsy’s Interior Wellness Report, America’s least-desired colors for the home are orange and pink.
Pay perceptions (and misperceptions)
According to PayScale, people who believe they are underpaid are 50% more likely to seek new opportunities. Think that’s not a problem with your team? Think again.
According to a recent survey, 50% of consumers considering a big-ticket expenditure of $1,000 or more ranked speaking on the phone to someone at the company as ‘very important’ to their purchase decision.
Surprisingly, the desire to connect by phone was highest among younger consumers.
People who are actually paid
above market
believe they’re paid: People who are actually paid
at market
believe they’re paid: People who are actually paid
below market
believe they’re paid: Below market
42%
57%
72%
At market
44%
Above market
14%
37%
24% 7%
4%
Take the call
52%
49%
46%
Age 18 – 39 40 – 55 56+
SOURCE: RingCentral Research: The 2020 Customer Communications Review
How to lose business
When asked, “What attribute of a contractor’s sales process would make you least likely to hire him/her?,” homeowners responded:
Lack of communication Lack of expertise Unclear or confusing quote/bid Tardiness Lack of insurance
9%
Ego 4% Other 6%
23% 21% 20% 18%
The next big hues are here
Every year, paint manufacturers reveal the color they think best encapsulates the mood and themes of the moment. Drawing from trends in fashion, culture, global events and technology as well as the general vibe of society, they crown single colors—or expansive palettes—as their color(s) of the year.
For 2022, there is one hue that appears in nearly all the manufacturer selections (Spoiler alert: it’s not gray! Hallelujah!). It’s green. Ranging from soft, silvery hues to richer, more organic shades, green is predicted to be a popular choice for both residential and commercial settings.
Here’s a look at the greens several paint manufacturers think will be trending in 2022 and beyond:
Benjamin Moore
October Mist 1495 Behr
Breezeway MQ3-21
PPG Paints
Olive Sprig PPG1125-4 Sherwin-Williams
Evergreen Fog SW 9130
Glidden
Guacamole PPG1121-5 Dutch Boy
Cypress Garden 424-4DB
Caring for your applicator tools
How to properly clean and store paintbrushes and roller covers
C
ontractors value their tools and understand that taking proper care of them can save a business substantial money in the long run. When it comes to cleaning and storage, there are some simple steps that can greatly extend the life of brushes and roller covers. A favorite brush that fits your grip and performs flawlessly is a valuable tool, and a bit of extra care can go a long way to ensuring it is at its peak performance level when called upon.
CLEANING PAINTBRUSHES
Even professionals who paint every day can benefit from brushing up on correct cleaning methods. The following advice can help keep your tools in top shape and help ensure the best results.
When using water-based (latex) paints
A water bath or soapy mixture is the best approach for cleaning waterbased paints from brushes made with synthetic filaments. Though a utility or laundry sink is ideal for this task, if one is not available, a small plastic or metal container will also work. Pour warm-to-hot water in a clean container. If you prefer a soapy mixture, most ordinary household dish detergents will get the job done. 1. Dip the brush into the container, thoroughly working water through the filaments with your fingers. Start at the ferrule’s edge—the metal band encasing the filaments—and work down to the tip of the filaments. You can also gently press the brush against the sides of the container to flex the filaments so that water can penetrate the center of the brush. 2. Always follow with a warm-water rinse. Repeat the process until the water rinses clear. 3. With filaments pointing down, spin the handle of the brush between your palms to remove excess moisture. 4. Lay the brush flat on a clean towel or cloth and gently pat it dry.
Additionally, a brush cleaning comb is handy for cleaning through the center of the brush and removing any residue near the ferrule’s edge. Residue can harden and ‘set’ the filaments of your brush, making them lose their bend recovery and making it harder to recover the performance you once enjoyed. Never use a wire brush to clean filaments—only use products that are designed specifically for the task. And to remove dry paint from the ferrule itself, just use a sponge or mild scratch pad.
A variety of hand-held spinner tools are also available to make All Photos Courtesy of Purdy it faster and easier to dry brushes. These can be found alongside other painting supplies in most retail stores.
When using oil-based paints, varnishes, lacquers and shellacs
While a natural bristle brush has been the traditional choice for applying oil-based coatings, blended synthetic filament brushes are gaining popularity. For either type, closely follow the manufacturer’s instructions to select the proper cleaning solvent. Mineral spirits or paint thinners are recommended for most paints and varnishes. For lacquers, a lacquer thinner is typical, while shellacs generally call for denatured alcohol. 1. Start with two containers. 2. Pour the solvent into one container and dip the brush into the solvent. 3. Work the solvent through the brush, dipping up and down several times. Take care not to expose bare skin to solvents, and always use appropriate PPE as specified by the solvent manufacturer. 4. With filaments pointing down, spin the brush handle between your palms to remove excess solvent into the container or an appropriate waste area. 5. Next, repeat steps 2–4 by pouring clean solvent into the second container. 6. After spinning the brush, lay it on a clean towel or cloth and gently pat it dry.
It can be difficult to clean oil-based paint from brushes, even for savvy pros who have done it countless times. Giving your paint job time to dry is critical, and that’s a good opportunity to give your tools the care they deserve.
CARDINAL RULES OF BRUSH CARE
ALWAYS clean brushes immediately after use regardless of the coating you are applying. If you are taking only a short break (no more than 30 minutes) you can leave your brush partially submerged in the paint. Another suggestion is to wrap the filaments At Mi-T-M, we pride ourselves on building mighty, damn good equipment. It’s what sets us apart from our competition. When you purchase equipment with the Mi-T-M name on it, you are buying dependable equipment that is designed, built, and tested by good people. Mighty. Damn. Good.
Made in USA
with Globally Sourced Components www.mitm.com 800-553-9053
Air Compressors | Portable Generators Air Compressor/Generator Combinations Air Compressor/Generator/Welder Combinations Cold and Hot Water Pressure Washers | Wet/Dry Vacuums Jobsite Boxes | Portable Heaters | Water Pumps Water Treatment Systems
■ A touch of mineral spirits followed by warm, soapy water and a clear rinse will help remove the most stubborn water-based paints. ■ When drying brushes, avoid cloths or towels that shed fibers that can cling to the filaments. ■ Once dry, use a brush cleaning comb to straighten and reshape the filaments, which helps prevent splintered ends. ■ Water alone is enough to clean most latex paints from brushes. Darker latex paint colors may require extra effort to rinse clear. ■ Consider using one set of painting tools for oil-based products and another set for water-based products.
It is much easier to clean the brushes if you don’t switch back and forth between the two base types. ■ Attempting to scrape away the dried paint will only damage and deform a brush’s filaments. A loaded brush that has been left to dry out completely is lost.
JENNIFER KITCHEN is senior product manager for SherwinWilliams Consumer Brands Group, including the Purdy brand, who has been crafting high-quality paintbrushes by hand for over 90 years. She has over 15 years of experience specializing in strategic product life cycle management.
in thin plastic wrap to prevent them from drying out. Otherwise, proceed directly to cleaning your brushes as described above.
NEVER soak brushes in solvent or water, as this can damage the filaments. Natural fibers tend to absorb moisture and can become limp (for this reason, it is not recommended to use a 100% natural bristle brush with water-based paints). Water can also be absorbed into the wood handle of your brush, causing it to warp or crack.
CLEANING ROLLER COVERS
Oftentimes, a loaded cover is quickly discarded, but most can be used multiple times with proper care, which can save you a bundle over time.
Like brushes, it is important to clean roller covers immediately after use—and to never leave the roller cover soaking in water or solvent.
Clean roller covers by following the same steps for water- or oil-based paints as outlined above. As covers are naturally more absorbent than brushes, extra effort may be required to squeegee the fabric clean. Run the curved blade of a multi-use prep tool down the roller cover to remove excess paint and water to speed up drying. A roller cover spinner can also help remove any extra paint and expedite the drying process. If you need to store a wet roller for a short time, wrap the cover in thin plastic wrap to prevent it from drying out. This method should only be used overnight, as paint on the roller cover will begin to dry out after one day.
STORING YOUR APPLICATOR TOOLS
The package your paintbrush or roller cover came in is more than decorative merchandising—it’s also the key to keeping your tools safely stored away.
For brushes, hang onto the protective cardboard sleeve (the ‘keeper’) that was included with your purchase. The keeper gives you an easy way to both protect and maintain the shape of the filaments when storing your brushes.
Never store a brush on its tip, which can result in curling of the filaments. Likewise, do not toss brushes into a toolbox or container where they can be pressed between other objects and lose their shape. Storing paintbrushes by hanging them vertically, such as from a pegboard, promotes complete drying and protects filaments from damage.
For roller covers, reuse the plastic sleeves to store covers that have been thoroughly cleaned and dried. Some covers are even sold in resealable bags to make storage more convenient and to protect the roller cover from dust and debris. A plastic bin also works well for storing covers, provided they are organized in a way that prevents weight from being piled on top.
Sloppy brush cleaning and storage practices contribute to sloppy work.
PROTECT YOUR INVESTMENT
Don’t let your hard-earned money go down the drain by having to repurchase brushes and rollers that could have been saved and reused. It only takes a short time to clean your tools for reuse and prevent more trips to the store. -
2 PROS TALK HIRING ADS
Perhaps never before has the expression “good help is hard to find” resonated more with anyone in a hiring role than it does right now. With work abundant and talent seemingly scarce, crafting a hiring strategy and a hardworking ad is critical to the short- and long-term success of every paint contracting business.
Here, two pros with companies large and small share what’s helping them get closer to their hiring goals.
A second-generation painter, Scott Carmichael operates DW Painting & Wallpapering out of Hamilton, Ontario. Specializing in residential repaints, the company has operated with 2–3 field crew for the past several years. But if things go the way he plans, he’ll double his number of employees (and gross sales) by the end of the year.
Over the past 23 years, Carmichael has hired more painters than he can count. “I’ve hired painters of various levels of experience—some more than me. But it never seemed to work out. Often, they had a bad attitude or bad habits. In the past year, I began focusing on the 20-something crowd—no experience but eager to work and trainable.”
As to where he’s finding those eager hires, Carmichael relies heavily on Indeed.com.
“I almost always have one or two ads running on Indeed, both sponsored and unsponsored,” he says. “I’ll try different locations within a 50-mile radius of where we’re based just to see what works.”
He adds that he also runs ads on Facebook, Instagram and Kijiji (the Canadian equivalent of Craigslist) but, as far as producing quality candidates goes, Indeed is his best source.
In addition to changing his focus to 20-somethings, Carmichael has recently adjusted what he’s looking for in candidates. “It used to be that I wanted a painter. Now I want a good person who can paint,” he explains. “I’m sending this person into people’s homes so I first need to feel good about who they are. I can teach skills; character not so much.”
“I wanted to get the attention of people with some customer service experience,” he says. “I worked with Steve Burnett at DYB Coach to make sure the ad addressed what prospects didn’t like about their current job and to emphasize the Monday – Friday scheduling.”
Prior to the retail ad, Carmichael had been running a fairly straightforward ‘house painters wanted’ ad. “I left the content of the ad alone but I’d play with the headline. I tried house painters, happy house painters, residential painters, apprentice painters … you name it. They all pretty much pulled the same. A lot of resumes, sometimes with experience, most often not. But nothing really impressive.
—SCOTT CARMICHAEL, DW PAINTING & WALLPAPERING
“Then, I switched the head to amazing housepainters. I don’t know what it was about the word ‘amazing’ but the quality of candidates jumped. I got more resumes with cover notes than I ever had before. These were people who were serious about wanting the job. I ran that for three days on Indeed and got 10 really good candidates, and ended up hiring one. I plan to hire at least one more before the end of the year and, right now, am counting on that ad to help make it happen.”
Job Description Are you sick and tired of working a dead-end retail job? Would you like to get your nights and weekends back? Are you tired of spending all your hard-earned money on new clothes every season? Would you rather learn to work with your hands making good money, with a good company that you can count on?
Are your friends all in college and you’re not? Do you feel like success is passing you by? If you are a self-motivated individual who takes pride in your work and a job that is well done, then we have a spot for you. You will be learning the painting trade. You will receive on-the-job paid training, so don’t worry if you don’t know how to paint. In fact, we prefer if you don’t so that we can more easily train you with our systems, getting you up to speed much faster which means more money for you to earn. You will be required to work between 20 and 40 hours per week weather permitting. 1. Previous painting experience is preferred but not required. If you are hardworking and willing to be trained, we are always looking for painter apprentices. 2. You must have a valid driver’s license and your own reliable vehicle. You are required to drive to the jobsite each day; we do not meet at a shop or office. 3. You must have a smartphone with a data plan. You will use your phone daily to clock in and out and to get information on each job such as location and start times.
If you meet these 3 requirements and you want to jump in with a company with growth potential, then DW Painting & Wallpapering may be the perfect company for you.
Please email me right away!! (Please do not call because your information may get lost in voicemail.)
Job Type: Full-time/Part-time Salary: $16.00 to $22.00 per hour Email: xxxxxxxxx@xxxxxxx
Based outside Philadelphia, Kevin Nolan has operated Nolan Painting since 1979. Specializing in residential and select commercial painting projects, the company employs 105 people including 85 painters. While that number might seem high to some, Nolan says he’s actually down 40 painters since the start of the pandemic. “Between Pennsylvania’s generous unemployment rate and the government subsidies, people can make just as much as we pay and not have to do a thing,” he explains. But, also thanks to the pandemic, by early June, the company booked out their entire year—a first in the company’s 42-year history. With no need to look for business, Nolan redeployed his marketing dollars into recruiting talent.
The Nolan Painting approach to recruitment ads
With the newly found funds for recruiting, Nolan got creative with his efforts. “For a while, we were everywhere,” he says. “We were on social medial, Xbox, local radio and TV, Spotify, Hulu, Indeed, Spanish radio, and we even did some geofencing. Early on, all that
—KEVIN NOLAN, NOLAN PAINTING
generated about 20 hiring leads a week of which one or two were quality. But then those numbers started to track down pretty quickly and the only thing pulling strong candidates—then and now—was Indeed. We keep at it with Facebook, Instagram, radio, plus we throw some money at Google Ads but, at this point, we’ve really scaled back our recruitment spending and probably won’t ramp up again until unemployment and subsidies start to dry up.”
As for what Nolan chooses to emphasize in his ads at this time, he says, “Right now, money talks.” His radio effort emphasizes that the company can get someone to $22 an hour in two years. Pay also appears prominently on all digital ads and on the company website. “Beyond pay, we really emphasize opportunity: opportunity to learn a skill, opportunity to have a true career path, and opportunity to be a part of a team at a ‘top work places’ company.”
While the company puts a lot of money and creative thought into their hiring efforts, Nolan acknowledges his best leads come from employees. “If we run a company where people feel valued and see a future for themselves, well, they do a better job of selling our company than any ad could ever do. What that means is that successful retention is our most important recruitment strategy.”
While Nolan Painting is most interested in hiring apprentices, they regularly promote all roles in the company on their website.
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In compiling this article, we shared each pro’s approach with the other and invited them to comment on what they liked about the other’s approach and what wouldn’t work for them. Here’s what they had to say:
Scott on Kevin’s approach:
What I found really interesting was that, despite the differences in the size of our company and our geographic location, we’re doing a lot of the same things and finding success in the same channels.
Like Kevin, we’re getting our best candidates from Indeed. And, we both seem to be focused on hiring people with little to no experience. I suspect he’s got a better training system than we do but the approach is the same.
I thought the radio effort was interesting but I’m not sure I’ve got the budget to support it. I see pros in our area also doing bus ads. I wonder if that approach, like radio, is a bit too scattershot. I need to be sure the money I spend is working hard.
The fact that we’re doing the same things on different scales makes me feel pretty good. I’ve met Kevin in the past and have the utmost respect for him and his business success. I don’t think either of us has cracked the hiring nut, but whatever pro manages to do that is going to win.
Kevin on Scott’s approach:
Scott and I have similar ideas about hiring younger, lessexperienced folks and training them.
Scott is also focusing on the positive aspects of joining his company, which I think is smart. Everyone wants to be ‘amazing.’
It’s a good headline and attracts the right kind of people.
He might want to try radio or streaming a popular sports talk station. The streaming is very cost-effective. We took a hiatus over the summer but started up in the fall with sports talk radio (football season!).
There are also opportunities with streaming radio services like Spotify and Pandora. They can target a specific age demographic.
A billboard in the right location might help as well.
If he can he get the word out that his company is hiring, it really will help support the ads he is running.
Even with what he’s currently doing, he is being persistent, which is important. Always be hiring and looking for people with great attitudes.
If you keep doing the right things, good things will happen. -
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PRO PICKS
OUR PROS
1LUIGI FERRARO, JR. Ferraro’s Painting & Restoration FerrarosPainting.com 2 3
AUGUSTO ALAGIA
The Captain Painter TheCaptainPainter.com
CHAD JEFFRIES
Brick City Painting & Drywall BrickCityPainting.com
For previously coated stucco, Augusto Alagia trusts Sherwin-Williams LOXON Concrete & Masonry Primer/Sealer.
4
KEVIN NAIL
Four pros reveal the primers they have the most confidence in
BY BRIAN SODOMA
Pros agree that you don’t always need a separate primer coat for all your jobs. But if you’re in a situation where the surface clearly needs it, choosing the right primer can be critical. Every surface type and its condition is unique as you may be dealing with metal, stucco, wood, fiberglass or something else … then factor in climate, the length of time since the last paint job, and the customer’s longevity goals. All these details can make that primer choice even more critical.
Here, four pros from different parts of the country share which primers they rely on to provide the bite their topcoat needs to adhere for the long haul and ensure a professional-looking finish.
1LUIGI FERRARO, JR. This CT-based pro has been in the business for 15 years and is a VP for the family run business started by his father, Luigi, Sr., in 1985. Ferraro’s crews see their share of new commercial and residential work, as well as repaints for both client types. For him, Benjamin Moore and Sherwin-Williams primers do the trick for most jobs.
For glossy surfaces like plastic, fiberglass and ceramic, he prefers Sherwin-Williams Extreme Bond Primer. He has also found success with it on painted cabinets. For interior drywall, one of his favorites is Benjamin Moore Fresh Start High-Hiding All Purpose Primer. Ferraro likes to use it for spot-priming, too, because of its stain-blocking qualities. He will also use the versatile primer on exteriors for previously painted masonry and new or previously painted wood, metal and cement board.
“Connecticut has done away with most oil-based primers, and I’ve found these to be very good waterborne products that I can trust,” he said. “We all know in this business that preparation is key, and having the right primers for the job allows our team to confidently apply finish coats, knowing they will last.”
Formulated to tolerate the high pH common in new masonry, SherwinWilliams LOXON Concrete & Masonry Primer/Sealer is the go-to choice for residential exteriors for Florida-based The Captain Painter.
2AUGUSTO ALAGIA Based in Fort Lauderdale, about 80% of Alagia’s business entails interior and exterior residential repaints. For interior drywall surfaces, he turns to Sherwin-Williams PrepRite ProBlock Interior/Exterior Latex Primer/Sealer.
“I like the high-covering and high-hiding capabilities and it produces a good bridge between old and new coatings. Sometimes, we’ll use KILZ 2 All-Purpose Interior/Exterior Primer,” he said.
For interior trim, wood and wood doors, Alagia likes Zinsser B-I-N Primer, Sealer, Stain-Killer for its stain and odor blocking and its very high adhesion. And before painting cabinets, he relies on ChemCraft Versaprime UC 275 Pre-Cat Pigmented Primer.
“It’s very good for sanding and for those really smooth finishes where you’re using a lacquer-based paint. It’s beautiful … excellent for high-finish jobs,” he explained.
On home exteriors, Alagia primarily deals with cement stucco surfaces. For those, he turns to Sherwin-Williams LOXON Concrete & Masonry Primer/Sealer. He finds this coating to be especially helpful on stucco that has previously been heavily painted. The primer actually allows him to offer longer warranties against delamination, depending on the topcoat and system used. The Captain Painter offers 8-year, 12-year and even lifetime coverages. “To offer a warranty for that long, we really need something good, and that primer is excellent,” he added.
On exterior wood trim, he appreciates the stain-blocking ability of KILZ Original Interior/Exterior Oil-Base Primer. He also likes Zinsser Bulls Eye 1-2-3 Water-Based Interior & Exterior Primer, and sees this one as a go-to for situations where some old stain may still be found on the wood surface.
“Bulls Eye 1-2-3 is really good for preventing that stain from coming through; it could be used on walls, too. It’s a very high-end product,” he said.
And for metals, he likes Sherwin-Williams Pro Industrial DTM Acrylic Primer/Finish in combination with a marine-grade coating, especially for homes with heavy exposure to saltwater air.
3CHAD JEFFRIES About 80% of this MO-based pro’s work is commercial, and a good portion of it is new construction of hospitals, schools and grocery stores. For these jobs, some of the primers are specified up front, but when Jeffries does have the option to choose, he recommends a variety of Sherwin-Williams options.
“I’ve never had any of these products fail on me. With SherwinWilliams, the price points are good and they always have the product on hand, too,” he said.
For drywall, he prefers Sherwin Williams ProMar 200 Zero VOC Interior Latex Primer. In addition to price point and overall quality, he also likes how it “goes on without too much splatter coming off the roller.”
For metal surfaces, the company’s Pro Industrial Pro-Cryl Universal Acrylic Primer’s rust-inhibitive and great bonding qualities make it a go-to. “Even if I don’t have rust involved, I still like to use it for that added level of protection,” he noted. For new metal, he’ll first buff the surface with 100-grit sandpaper, give it a quick wipe down with xylene wipes, then apply Pro-Cryl.
For exterior raw wood surfaces, he prefers Sherwin-Williams Exterior Latex Wood Primer, and for wood cabinets on interior jobs, many of his customers now want them painted a solid color instead of stained. For cabinets, he likes the manufacturer’s Extreme Bond Primer. He also uses it on “anything that’s slick,” including ceramic tile, counters and even metal buildings.
“The key to using that one successfully is a thin coat. We always say, ‘it’s thin to win,’” he added.
Occasionally, Jeffries’ crews are called upon to paint block walls, too. For those jobs, he turns to Sherwin-Williams PrepRite Block Filler.
Courtesy of Zinsser
4KEVIN NAIL This OK-based pro is celebrating his 40th year in business. Today, much of his work involves new commercial projects like banks and schools, along with some custom residential ones as well.
On the residential side, one of the biggest requests he sees today is cabinet painting. For this work, he likes two primers:
PPG Paints SEAL GRIP Interior/Exterior Universal Primer/
Sealer or Benjamin Moore INSL-X STIX Waterborne Bonding Primer.
“STIX is one of the best we’ve found for cabinets. … For all of our work, we try to get the jobs spec’d to Benjamin Moore; we like to use their higher-end product,” he added.
For both commercial and residential drywall, he turns to Benjamin Moore Sure Seal Latex Primer Sealer for repaint work and the company’s Ultra Spec Prep Coat High Build Latex Primer for new drywall.
Even though he’s generally loyal to Benjamin Moore, Nail does like PPG Paints SEAL GRIP for some exterior wood applications as well. And with an increasing number of brick painting work coming across his radar, his preference for those jobs is Rhino-Grip 8000 Interior/Exterior Universal Primer Sealer. -
Spectrum Paint’s Rhino Grip 8000 Interior/Exterior Universal Primer/Sealer is a solid pro choice for a multitude of properly prepared surfaces.
No matter where you are in your professional journey, you depend on products and services that save time and money, and also help you maintain your reputation for quality craftsmanship.
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Just ahead, you’ll find the support you need to keep your business moving forward.
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SBLU-21-1046 production R1-1 11-08-21
W■ ScotchBlue™ Original Painter’s Tape hatever the surface, Scotch® Painter Tape has got you covered on the job. Designed for use on multiple surfaces such as smooth or lightly textured walls, trim, baseboards, tile and glass. ■ ScotchBlue™ Sharp Lines Painter’s Tape Multiple surface tape with Edge-Lock™ Technology to seal out paint to deliver sharp paint lines. Spt — half page Ad client: Emily Browing ae: Ng pm: ss ad: sj cw: MB pa: KW pub: inpaint magazine issue date: Winter 21-22 ■ Scotch® Rough Surface Painter’s Tape Designed for use on concrete, brick, stucco, and trim size: 7.458" x 4.979" ink: 4c lrough wood. l l l ■ Scotch® Delicate Surface Painter’s Tape Designed for use on delicate surfaces such as painted drywall, freshly painted walls (at least 24 hours old), wood floors, wallpaper, veneers and cabinets. Features Edge-Lock™ Technology to seal out paint and deliver sharp paint lines. ■ Scotch® Exterior Surface Painter’s Tape Designed for use on exterior surfaces such as smooth and semi-smooth metal, vinyl, painted wood, and glass. This innovative poly-tape is weatherproof and provides tear-free removal.
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The best paint jobs start with
No two surfaces are alike — that’s why starting with the right prep can make all the difference. With a family of tapes designed specifically for your surface, Scotch® Painter’s Tape helps you prep right for professional-looking results.
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Serving the needs of professional painters, contractors, remodelers and property owners/managers is the foundation of the BEHR PRO Professional Products and Services Program, and the core of our mission.
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*Where available. Some limitations apply.
A Full Line of Primers 40 Years in the Making
For over 40 years KILZ® Primers have been an essential product on professional jobsites both large and small — with a full line of primers pros can count on.
Our longstanding relationship with the pros has helped us understand the qualities and product innovations that matter most. We also know that different painting jobs present different substrates with unique needs, and that there is not a one size fits all primer solution. That is why KILZ makes a specially formulated primer for almost every situation. ■ KILZ® Restoration: a water-based formula with the stain and odor blocking performance of an oil or shellac-based primer. ■ KILZ® Mold & Mildew: an interior/exterior primer for high-moisture, high-humidity areas. ■ KILZ® Original: an oil-based primer to seal porous surfaces, block stains, and seal odors. ■ KILZ® PVA: a fast-drying primer for new, uncoated drywall with no underlying substrate issues. ■ KILZ® 2 All-Purpose: a multi-surface sealer for interior/exterior applications in a waterbased formula. ■ KILZ® 3 Premium: a heavier duty multisurface primer good for tougher stains.
We know that our reputation is only as good as your reputation. We’ve had your back for over 40 years, and we’re going to continue working just as hard as you do for another 40 to come.
Back and Better than Ever
A must-attend for contractors looking to grow their business and advance their careers, the PCA EXPO provides countless opportunities to connect with and learn from some of the brightest minds in the industry and learn what’s new directly from manufacturers.
EXPO 2022 will be held March 2-4, 2022, at the Hyatt Grand Cypress Hotel in Orlando, Florida. Choose from 30 different sessions and panel discussions led by industry experts; pose questions during daily peer-to-peer brainmeld sessions; and enjoy after-hours events hosted by industry partners Benjamin Moore, PPG, and Sherwin-Williams. Purchase your tickets today and get ready to participate in this national event of endless opportunities, where you will have the chance to win new equipment and items at the Tradeshow on Thursday, March 3, 2022! ■ Pathways for Unskilled Workers. This session, led by Alice Martin of Martin Painting and Coating
Co., will provide a framework to recruit and train unskilled workers, as well as create a culture of success based on the “R.I.T.E Framework”. ■ Systemize Your Painting Business. Stand the test of time in business with Danny Kerr’s 6 Pillars of Management from Breakthrough Academy. ■ Develop Autonomous Managers. Learn how to use the 4-stage Manager’s Development Path to transform your managers into independent leaders who take full responsibility for their functions.
NEW THIS YEAR: Extend your stay and visit local attractions through Visit Orlando’s show your badge program. Attendees will be able to save money at local attractions, restaurants, and retailers thanks to this program.
Workshop Topics Include:
■ Limiting Beliefs. Identify your limiting beliefs and devise strategies for overcoming the mental clutter that many business leaders face.
Register Today at pcapainted.org/EXPO
Elite in Any Setting
The Titan Elite® 3000 Airless Sprayer — unlike any sprayer the jobsite has ever seen.
Titan’s Elite 3000 electric sealed hydraulic airless sprayer is packed with proven technologies that deliver a consistent finish with minimal maintenance and easy cleanup.
Outfitted with Titan’s PermaStroke Technology™, the Elite 3000 delivers top performance at all pressures from 0 to 3,300 psi, even when using smaller tips or spraying coatings prone to shearing. There is no piston, packings, cylinder or clutch to wear or replace — ever, and the fluid pump is backed by an Elite lifetime warranty.
Priming the Elite 3000 is easy with the Sureflo™ Pusher Valve which allows you to release a stuck valve without the use of a hammer. Maintenance is minimal for this one-gun electric sprayer with only two cartridge-style wear parts, which are field serviceable and can be changed with common tools in as little as five minutes.
A multi-position cart allows switching from high rider to low rider and roll cage style bars protect the sprayer from wear and tear during transport and at the jobsite. The low rider configuration can also be outfitted with a hopper accessory for spraying lacquers.
Performance, quality, and ROI have been at the core of everything Titan has done since we first hit the market in 1974. Every product we build is designed to deliver superior results and make paint contractors’ jobs easier. Leveraging Titan’s industry-leading expertise in sealed hydraulic sprayers, the Elite 3000 has become another “go to” sprayer for thousands of paint contractors.
Pro painters who want to grow their businesses, develop customer intimacy and surpass project expectations should lean on color consultants to keep pace with market trends and learn about the impact colors have in a given space.
Every year, PPG color consultants meet in-person and virtually with thousands of architects, residential and commercial builders, homeowners and others in need of thoughtful color guidance for a diverse range of projects.
From historical restorations to international projects, PPG’s experienced color experts have a wide range of specialties that can bring your customers’ vision to life, ultimately building their color confidence and taking more off of pro painters’ plates.
Through years of studying the psychology of color and partnering with top architects, designers and facility managers, color consultants can determine colors that create a desired mood, accentuate a certain design aesthetic, create a unified look with new or existing decor, and more. Many consultants not only provide expert color and paint advice, but may also advise on how to stage a space with decor.
Color consultations benefit both the customer and the pro painter by streamlining the color decision process and creating cohesive spaces that deliver both form and function.
Color Tips Every Pro Painter Should Know
When working with customers on color recommendations, all pro painters should have a few color tips in their back pocket. While there is no such thing as a wrong color, not every paint color will work in every room. For example, PPG’s Orange Poppy (PPG1196-7) would look great as an accent wall in a children’s playroom to evoke energy, but it might not be the best option for a bedroom where your customer is looking for a sense of tranquility.
For rooms with distinctive features, consider highlighting the architecture by painting around the area to create a focal point. Interior designer and TV personality Leanne Ford used this paint technique on an arched doorway project using PPG’s Romeo (PPG1056-2), a muted pink, with PPG Delicate White (PPG1001-1) to brighten up the walls around the doorway.
How Pro Painters Can Find Supplemental Work
While it’s critical to utilize the expertise of consultants to increase efficiency and grow your business, it’s equally important to recognize how your customers want to do business.
In recent years, decision-makers in the commercial space have continued to leverage technology to streamline their paint requests. Industry experts predict that the paint and coating industry is on the verge of its own digital evolution, as more digital platforms are introduced across the marketplace.
In a tech-enabled world, facility managers want easy, digital methods to find their next pro painting crew, schedule jobs, and track the progress of a project. For pro painters, the PPG Services digital platform allows them to lean on PPG’s suite of tools and gain access to incremental work. Pro painters can use PPG Services to find supplemental work, offer futureforward tools to enhance the customer experience and position themselves at the forefront of the digital age. Pro painters who are interested in joining the platform can learn more at ppgpaints.com/services
The Growing Demand for Pro Painters
The pandemic has caused a nationwide surge in home improvement projects, as well an increase in home buying.
The strength of the housing market has established a strong demand for paint and residential jobs for pros as current homeowners paint their home to give it curb appeal for potential buyers, and new homeowners often paint again to make a new home their own.
As we look toward a sense of normalcy, homeowners will continue to hire pro painters to help them complete bigger skill- and time-intensive jobs. Commercial paint projects are also expected to increase.
Pro painters who know what consultation services to turn to for color support and those who embrace new ways of working through technology will exceed customer expectations and ultimately grow their business.
For more information on how PPG can help grow your business visit ppgpaints.com/pro
New Reusable Caulk Tube from TOWER® Sealants
TOWER’S innovative new Reusable Caulk Tube takes aim at both immediate supply-chain issues and long-term sustainability.
Tower Sealants has been providing the professional paint channel with products of unmatched quality since 2006. Their innovative new Reusable Caulk Tube solves both the short-term and potential future cartridge supply issues without compromising the user experience.
The Problem: Supply Chain Disruptions
For the past year, the paint industry has been afflicted with raw material shortages including polymers, pigments, additives, and packaging. Caulk, sealant, and adhesive manufacturers have all been challenged with a limited supply of plastic cartridges.
Current supply chain challenges may be compounded by future legislation. National legislation such as the Break Free From Plastic Pollution Act of 2021 (BFFPPA) is looming on the horizon and looks to build on several statewide laws already in place. The BFFPPA’s goal is to reduce plastic pollution, increase recycling rates, and protect vulnerable communities. Today, approximately one billion single-use plastic cartridges are disposed of annually in North America alone. Due to the residue left in the tube, these cartridges aren’t recyclable and end up in landfills.
The Solution: Tower Reusable Caulk Tube
For decades, large 20 oz. sausage packs have been the industry-accepted standard for commercial polyurethanes and silicones.
TOWER’S new patent pending Reusable Caulk Tube is used in conjunction with your favorite TOWER sealant in a smaller sausage size. This packaging update from single-use plastic cartridges to sausage packs can reduce jobsite and landfill waste by 85%. Sausages also allow you to get more product out of each pack than a comparable sized cartridge. As an added benefit, sausage packs are less expensive to manufacture. Cost savings will be passed along to the benefit of the end-user.
TOWER’S New Innovative Dispenser:
■ Reusable for hundreds of cycles ■ Hedges against supply chain shortages ■ Saves money due to reduced packaging ■ Reduces landfill waste by 85% ■ Uses the same high performance
TOWER formulas ■ Utilizes the same air-free filling method ■ Works with all standard caulk guns ■ Reversible for fast reloading ■ The only difference is how you load your caulk gun
Tower’s new reusable caulk tube is available now. Ask your favorite Tower Sealants distributor for more information or contact us directly at 866-897-7568 or tech@towersealants.com
Set Your Company Apart With These Door Painting Tools
Mr. Speed’s Painting Tools offers paint tools designed and manufactured BY painters and our team is here to help
To celebrate our company’s 20th Anniversary, we are offering a 20% Off Customer Appreciation Sale now through January 31st, 2022. Use this code at checkout: SAVEWITHINPAINT20
SpeedPaintingTools.com
We are the original creators of the Door Decker Finishing System which allows anyone who paints doors to save time and space and produce a higher quality of finish on the door. It’s like having an extra set of skilled crew members!
The Door Decker approach allows for both sides of the door to be painted horizontally and in rapid succession. Our system also helps keep runs and sags in the paint from forming. The Door Deckers unique design allows doors to be stacked up and out of the way for drying – perfect for saving space on a jobsite.
With more than 35 years working in the painting and construction industry, we understand the need for high quality, durable tools. We designed our door and cabinet door finishing and drying systems to help you achieve a high quality finish and a competitive edge every time!
You can purchase Mr. Speed’s Painting Tools by visiting www.SpeedPaintingTools.com. Please explore our website to read about our entire line of products (Cabinet Door Deckers & On-Edge Drying Adapters) and contact us if we can be of any assistance guiding you through which products you might need and how they can best serve your painting and staining needs.
Don’t Let Paint Color Indecision Hold Up the Job
Paint color indecision can be a major obstacle to getting your job done — it can delay your workflow or worse – derail the job entirely if a customer can’t decide on a color.
Recent surveys show that over 56% of people take several months to decide on a paint color, which is why a tool like the Datacolor ColorReader device is a game changer. This powerful color tool lets you help your customers match and select color instantly, taking the stress and guesswork out of picking paint color, saving you and your customer precious time – and maybe even saving the job!
Forget about cutting out drywall to bring to the paint store to color match. With the Datacolor ColorReader, simply place the Bluetooth-enabled device on the flat surface of any color you want to dentify and match to any of the top paint brands, plus get coordinating colors to help your customers with the popular question “what color goes with this.”
The ColorReader app allows you to save and share colors with your customers or even your paint store for easy ordering. ColorReader simplifies the paint color decision process for enhanced color confidence for your customers and a more seamless workflow and faster job turnaround times for you.
Find out all ColorReader can do for you at datacolor.com/inpaint Contact Susan Mack at smack@datacolor.com or 609.528.1307 to learn about reseller opportunities.
Discover FrogTape® Brand’s Full Line of Products
It started with one product. An unexpected color. And unbeatable results.
The original FrogTape® Multi-Surface painter’s tape was the innovation that changed painting, delivering super sharp paint lines and professional results with patented PaintBlock® Technology. This dedication to improving painting with innovative thinking has built the FrogTape® Brand from a single tape to a variety of solutions for DIYers and pros alike.
How PaintBlock® Technology Works
FrogTape® Brand painter’s tapes that are treated with patented PaintBlock® Technology have a super-absorbent polymer that reacts with the water in latex paint and instantly gels to form a micro-barrier. This seals the edges of the tape, preventing paint bleed and creating clean, crisp paint lines. Whether you’re taping off baseboards, trim and walls for basic painting applications, or creating decorative patterns, FrogTape® makes it easy to achieve professional-looking results and sharp paint lines with no paint bleed.
Use the Right Tools for the Job
From prepping to cleaning up, FrogTape® helps pros navigate the painting process with high-quality products that ensure professional results. ■ Painter’s Tapes: FrogTape® Brand painter’s tapes that are treated with patented PaintBlock® Technology, include Multi-
Surface, Delicate Surface and Pro Grade, which are perfect for any painting project. For production painting, FrogTape® Pro
Grade Orange Painter’s Tape® offers high adhesion and quick stick to a variety of surfaces even in hot and humid conditions. ■ Drop Cloth Pads: Sized to fit easily on bathroom floors or on a counter, FrogTape™ Drop Cloth Pads are slip-resistant and make the perfect companion for painting in small spaces.
The Pro’s Pro for Paint, Drywall & Wall Repair
When USG first created drywall, it was Hyde they called to design what became the drywall joint knife that we all still use today. For decades before and after that call, it was Hyde that supplied the tools of choice for professional painters, drywall pros, wallpaper hangers and other tradesmen. Today, Hyde is the Hyde Group, with two pro-focused companies that are strong contributors to North American paint and drywall industries. Hyde Tools, in Massachusetts, and A. Richard, in Quebec, are family-run businesses with a strong commitment to your business.
No Detail Is Too Small
Whether it’s a sophisticated airless sprayer, a dripless microfilament paint brush, or a “simple” painter’s 5-in-1 multitool, pro products distributed under the HYDE® and RICHARD brands reflect exceptional attention to detail. During product development, Hyde research always includes multiple worksite visits, where observation and discussion with pros give rise to important distinctions between a tool that is adequate and one that’s exceptional. Sometimes the distinctions are subtle enough that only a pro would notice—a handle with a proper thumb stop for safety; a roller that holds 20% more paint; a stainless steel joint knife with the extra flexibility that painters prefer, vs. the stiffer type drywallers use. Virtually every Hyde Group product has multiple features that were specified by pros in the field. After all, you’re the ones who do the lion’s share of the work.
Guaranteed Forever
Hyde Group makes a wide variety of high-quality putty knives, scrapers, and joint knives, but none are as iconic as the HYDE® Black & Silver® line. At a time when price is king and manufacturers are forced to cut corners in a way that seriously affects the performance of tools, Hyde Group continues to guarantee its Black & Silver® tools … FOREVER! What’s the difference between a HYDE® knife and lookalike tool you can pick up anywhere? “The difference is experience,” says Corey Talbot, Vice President of Marketing and Product Development. “We’ve been manufacturing tools since 1875, and we have never changed the essential process. Because we know that to make a tool last forever, you have to begin with the correct grade of steel; you have to know how to properly heat treat, temper and grind it, and you have to polish and lacquer it correctly to prevent corrosion. When you get all of that right, then it’s going to last a lifetime.” Often, he adds, people ask Hyde’s historian to identify the age of a Hyde tool that was purchased by a previous generation and is still in use.
Always Open to New Ways of Working
Hyde Group has a strong commitment to innovation and the reinvention of common tools, with the goal of helping pros be more productive and obtain a better finish for their customer. Product ideas from pros in the field are always welcome, and inventors are invited to make new product submissions using the online submission form at hydetools.com. Some of the group’s most effective products have come from the creativity of a pro with a brilliant idea. If you have one, Hyde would like to hear it.
Ask for Hyde at Your Favorite Paint Store
You can find HYDE® brand tools at fine paint and hardware stores throughout the U.S. For more detailed product information, go to hydetools.com and browse through our showcase of tools in 16 categories, including: ■ Spray poles & systems ■ Paint mixers, shields & accessories ■ Putty knives, scrapers & multi-tools ■ Floor & tile tools and much more
PASSING THE PRO TEST
As every pro knows, there’s one way to do a job right. And that’s your way. The fact that other pros may do it a little differently only makes for interesting sparring. But in the end, it’s your experience that best informs your work, and that also sets the bar for every new product Hyde develops. So … what’s the pro consensus on Hyde’s latest Dual Head Tip Extension? After 35 million video views, a few million thumbs up, and exceptional sales demand, it seems we have a winner! Ask for it at paint stores nationwide.
To discover the unique features of RICHARD paint applicators, go to www.arichard.com/en/ or visit hydestore.com and register as a pro for special discounts.
BlueLink™ Provides the Critical Information You Need Every Day
Stay in control of your business with BlueLink from Graco. BlueLink combines the power of a mobile app with Bluetooth-enabled Graco sprayers to provide real-time jobsite and sprayer information to improve the way you manage your business.
BlueLink connects the people and equipment that drive your business in a completely new way. Whether you’re on a jobsite, at the office, or anywhere in between, BlueLink gives you the powerful data you need – on-demand, every day.
Track job progress and monitor hourly productivity with real-time jobsite access.
Maximize uptime with the ability to monitor preventative maintenance schedules, receive maintenance alerts and check complete historical maintenance records on every sprayer. If needed, you can easily look up service parts on your sprayer with Graco PartsBook.
BlueLink is free to use with no monthly fees. It’s available on most Graco electric sprayers, can support 1-500 sprayers and is available in 9 languages.
To learn more and download the app, visit graco.com/BlueLink.
If You Think OSHA Is a Small Town in Wisconsin, You’re in Trouble
Nine years in a row, the number one cited OSHA violation has been lack of fall protection. Workers who are six feet or more off the ground are at risk of serious injury or death. Stop putting yourself and your employees at risk.
WorkSafe Company has been committed to making working at heights a safer job. Compatible with both ladder jack and pump jack systems, our fall protection safety systems are revolutionizing the painting industry. Work with confidence knowing you have the flexibility you want and the protection you need to get any job done.
Along with our fall protection safety systems, our line of ladder and gutter brackets make any job site safer. Simply use our brackets to secure your ladder to the fascia boards or rain gutters. Securing your ladder has never been simpler and more affordable.
Give your team the protection they deserve. Visit worksafecompany.com or call (610) 941-4333 for more information on our line of fall protection safety systems!
Building Pressure Washers For 50 Years
Mi-T-M manufactures several models of cold water pressure washers specific to the paint market. Many of these washers feature a heavy duty triplex plunger pump giving pros more working hours for pressure washing.
The Mi-T-M CBA Series belt driven pressure washer is built with longevity in mind. According to Don Holdridge, National Paint Division Manager, “This machine can run 6 to 7 hours a day 5 days a week with no problems.” That’s because belt-drive pressure washers tend to run cooler with less RPM load on the pump than their direct drive counter parts making them ideal for contractors who use them to prep surfaces as part of their large restoration projects.
Having the right equipment for a job is important and at Mi-T-M all equipment comes with a guarantee of unbeatable customer service and technical support. “Customer support is one of the most important aspects of our company,” says Holdridge. “We believe you deserve that benefit when you buy from Mi-T-M. It’s an important part of our business from day-one and I don’t see that ever changing.”
Mi-T-M has been building high quality equipment in Peosta, Iowa since 1971. From the very first pressure washer built in the garage of company founder and CEO A.J. Spiegel, to today where over 450 dedicated employees fabricate, assemble, test and ship product from a 1-million square foot manufacturing facility, quality is never compromised. Mi-T-M is committed to local workers and building stronger economies.
For more information on Mi-T-M Corporation and their complete line of products, visit mitm.com or call (800) 553-9053.
REACH Your Potential With Quality Extension Poles from Mr. LongArm
Super Tab-Lok® Extension Poles
Super Tab-Lok extension poles are designed with the professional in mind. Smooth fiberglass handle and tri-oval slider prevents twisting. Push button locking device provides the most secure lock making this an excellent pole for nearly any application. Geometrically designed aluminum slider tube prevents twisting and a lok-thread prevents tools from loosening during use.
Smart-Lok® Extension Poles
The SMART-LOK extension pole is our top of the line Contractor pole with time-saving features. Our exclusive quick-on/quick-off system allows the user to quickly change tools with the push of a button. Geometrically designed aluminum slider tube prevents twisting and a Smart-lok adaptor with lok-thread prevents tools from loosening during use. Push button locking device provides the most secure lock making this an excellent pole for nearly any application.
Smart-Lok® Adaptors
Smart-Lok® adaptors convert any standard threaded tool to our quick-on/quick-off system when used with Smart-Lok extension poles. The quick-on/quick-off system allows the fastest and cleanest way to change or remove paint rollers or other threaded tools. The Smart-lok® adaptor with Lok-Thread® also prevents tools from loosening as you work. Available in a 3-pack.
Brush & Tool Holder
Great for attaching non-threaded tools such as paint brushes, dusters, scrapers and more, to an extension pole. Adjusts up to 270°; set and lock angle in 13 different working positions. Universal threaded end fits any standard extension pole.
Proudly serving professional contractors since 1958.
Your Success Is Our Priority!
Professionals like you are our business. In addition to superior paint and supplies, we offer a wide range of services to help you complete your jobs successfully, serve your clients effectively, and continue to grow your business.
Online
■ Once you create your free Dunn-Edwards web account, you can perform a variety of tasks: Download and print customizable marketing tools, find accurate pricing and more! ■ Manage your purchasing account more efficiently by assigning approved purchasers and viewing invoices, statements, payment history and real-time balances. ■ Online Ordering is easily accessed on a desktop computer or mobile device through dunnedwards.com. You can order paint and some of the most commonly ordered supplies with the click of a mouse. ■ Monthly discounts and promotions exclusively for Under the
Lid email subscribers.
In-Store
■ If you need some guidance regarding solutions for any painting project, you can rely upon any of our field sales reps and in-store associates for expert paint advice. ■ Need some assistance helping your client pick out the perfect hue? Let your clients know about our FREE color consultation service. ■ Take advantage of our Early-Bird service, which allows you to pick up your order 30 minutes before stores open on weekdays. Just make sure you place the order before 3 p.m. the previous day. ■ We make financing your business easy with an array of credit services, as well as providing you with a dedicated
Dunn-Edwards sales and credit account manager who will guide you in the right direction.
When Our Partners Succeed, Everyone Succeeds.
To view more of our services, visit: dunnedwards.com/professional/painting-contractors/services
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® inPAINTTHE MAGAZINE FOR PROFESSIONALS | JUL/AUG 2019 inPAINTTHE MAGAZINE FOR PROFESSIONALS | SEP/OCT 2020
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