THE EMERALD STATE BUILDING GROUP 08 22 PROJECT SALES AND MARKETING PROPOSAL PRESENTED TO PREPARED BY SOGOL MONFARED 1 6 2 4 Y O N G E S T R E E T , T O R O N T O
I N T R O D U C T I O N THANK YOU for the opportunity to collaborate on the anticipated launch of 1624 Yonge Street project The Emerald. At RE/MAX Hallmark® New Home Division The Condo Suite we specialize in pre construction sales & marketing. Our dynamic marketing program makes your vision come to life online, in print, and in person We bring a team of focused experts to help with each of the elements critical to the success of your project
WHY RE/MAX HALLMARK®?
Founded in 1980, Re/Max Hallmark is an innovative full service real estate brokerage that leverages the latest technology to serve clients in emerging, established, and luxury neighborhoods in Ontario, Canada. Our 1800+ exceptional Realtors operate out of our 40+ offices in Ontario Through our enduring efforts, we have fostered a strong brand to become the number one real estate brokerage within the global Re/Max network
A B O U T U S OUR STORY
Our agents are highly-skilled and experienced, providing specialized guidance and expertise to meet your unique needs. Highly creative entrepreneurs, Walid Dorani and Sogol Monfared have quickly built a respectable reputation within the preconstruction market in the greater Toronto area. With a combined 35 years of experience (10 of which have been focused on pre construction condominium sales), together, they have created an energetic culture that fosters teamwork, performance, and attracts high calibre sales teams.
OVERVIEW Our objective is to provide professional marketing and promotional services that maximize sales and profitability, while upholding the highest standard of integrity and profitability. We pride ourselves on the trust we have built within the community & our long list of clientele. Beyond sales, we aim to build an unparalleled reputation by delivering the mission of your vision & creation. OUR ADVANTAGE 40+ locations, 1800+ agents plus our global reach New Home Development department Comprehensive market and demographic analyses Trusted insight into current market trends Clear, measurable objectives and a concise analysis of results Thorough needs assessment to optimize planning and tactical execution, innovative, tech savvy marketing solutions
For more than a quarter of a century, RE/MAX Hallmark® has successfully taken part in sales and marketing of new developments & master-planned communities, including condominiums, townhomes and single family homes, as well as hotel condominiums and resort properties, operating in all corners of Canada & North America. We have worked with extraordinary clients and visionary teams to create lasting value. We bring innovation, expertise, and unparalleled experience to every new challenge. From our record breaking sell outs just in 2021 2022: successfully marketed & sold over 300 million dollars in more than 68 projects, variety in style and location: PORTFOLIO Madison:MILA;CornellRouge;Alias;TheCapitol Camrost:TheFrederick;UpperEastVillage;ExchangeDistrict SlateDevelopments:OneDelisleWestbank:KingToronto Canderel:908St.Clair;BayviewatTheVillage Menkes:Witfield;QueenCentral RiocanLiving:VergephaseIⅈQueen&Ashbridge TRIDEL:Dupont;Westerley IconHomes:ParkDistrict;CentralDistrictTowns Colecdev:Cielo LaurierHomes:HighcrestbyWhitbyShores Gairloch:LeasideCommon Minto:UnionVillage;NorthOak
PRODUCTDEVELOPMENT>
Investigating external data, market trends, absorptions, and pricing this exploration spans macro to micro trends, market transaction values, competitive absorption summaries, and demand analysis.
TURNAROUNDPROJECTS> Some projects fail. That’s the unfortunate reality. But when it happens, we have solutions. We dive in with a rescue plan, which highlights the actions necessary to turn a failure into a success. Our approach is based on the trials and errors of senior project managers who have assessed and recovered projects across the GTA, and who have come out of the trenches in one piece
MARKETPOSITIONING> We sketch a complex plan for revenue, interlocking value propositions, pricing, and purchaser payments. This is vital in managing revenue streams and forecasting growth it’s a lifeline for developers.
Leading in market intelligence and sales strategy, we rely on carefully collected data, measured forecasts, and our own meticulously honed expertise The scope of this service is broad and comprehensive to make sure our clients are a step ahead of the competition
MARKETINTELLIGENCE>
Strategic in our pricing analysis, we draw from comparables, evaluate market forecasts, and draft complex pro forma statements. Our goal is to compose a multifaceted pricing position that will deliver tremendous value and results to maximize our clients’ objectives, including revenue and absorptions, and deliver an outcome that will exceed expectations
W H A T W E O F F E R 01. ADVISORY SERVICES
PRICINGANALYSIS>
In depth market intelligence, to define a target market before building a product, we then develop product types and unit mix, and design for utility, livability, aesthetic appeal, and sales results
W H A T W E O F F E R 02. PROJECT PLANNING Market research & data analysis: CMA, geo analysis, competition, resale & new to forecast pricing, timing, sales velocity and absorption, suite mix, and EAP. Framework development Examining KPI to develop a well considered SWOT framework Strategy formulation actions that will meet our clients’ defined goals and vision Liaison & coordination - many moving parts in project planning, hence we assign a project liaison/coordinator for timely communication between various parties
W H A T W E O F F E R 03. PROJECT MARKETING AND SALES MarketingStrategy: Based on the project identity and positioning, we form an eloquent and clever strategy to introduce it to the market. In collaboration with our curated sales team, a layered blueprint outlines timing, target market, media buying strategies, and the marketing program as it pertains to prospecting and launching the sales program PRESENTATIONCENTREPREPARATION Scale model, marketing material, software & required/approved platforms for sales process Flyers, wraps, A Signs Hoarding signage sales centre signage Brochures & marketing handouts PRINTMEDIA Website and landing page development (paid) Email marketing (organic) Studio & creative services: video Marketing (paid) Social media (earned, organic, and paid) DIGITAL-PAIDANDORGANIC > Facebook > Instagram > YouTube Financial institutions Local businesses Event hosting & PR INFORMATIONSESSIONS MarketingEXECUTION: Well choreographed marketing execution ensures the brand narrative is flawlessly conveyed and every detail, from timing to budgets, is effectively managed. And in critical times of uncertainty, when we are up against great odds, it is our keen, quick thinking marketing maneuvers that allow us to outwit obstacles and defy expectations Soft launch: inner circle Neighbourhood launch Hallmark Platinum circle Public LAUNCHSEPTEMBER2023 1. 2. 3. 4. 5.
W H A T W E O F F E R 04. SALES SALESTRATEGY: Custom tailored for every client and market; employing data from our market research and our branding and positioning charrettes, we craft a structured strategy customized for identity, location, and buyer demographics. SALEMANAGEMENT: Responsible for inventory management, strategy adjustments, correspondence, and administration Teams are specially curated for each project from our exclusive pool of sales professionals SERVICES: 7/week 11:00 a.m. - 6:00 p.m. Admin & Sales Representatives equipped with all necessary tools to conduct business on site, 24 hour call service, events, cleaning services
W H A T W E O F F E R 05. NETWORK CULTIVATION Our network of developers, brokers, and other industry professionals enhances our ability to offer a wide range of services, from people we know and trust. We actively foster relationships with new and existing connections to provide you with the best quality service providers. BROKERCOMMUNITY>As a member of our VIP REALTOR® society, we guarantee priority access to new projects and offerings. Under this exclusive banner, we hold information sessions, host private sales events, and provide sales reports. OURCONNECTIONS>Deep connections across the industry. Our network is an intricate web of architects, engineers, cost consultants, interior designers, lawyers, and advertising, marketing, and PR agencies. PRIVATEPROJECTTRAINING/MARKETOUTLOOKSESSIONS>We articulately educate the general public and our strategic partners on active and upcoming projects. We make it our responsibility as leaders to be a voice of authority on our ever changing real estate market.
W H A T W E O F F E R 06. SUPERIOR CUSTOMER CARE We would not be where we are today without our clients and purchasers. Every interaction is an opportunity for us to be exceptional. We understand the value in each touchpoint with our clients. CONTRACTMANAGEMENT>Clarity and timeliness go hand in hand with every detailed report, eliminating the need for paper and making the process sustainable and convenient DESIGNANDPRE-DELIVERSERVICES>Walking purchasers through the design process, introducing them to upgrades, colour selection, and offering pre delivery services whatever we can do to deliver on our promise CUSTOMERCOMMUNICATION>Feedback is vital to continual improvement. Each point of contact is a positive experience, with timely and effective customer communication. We also offer language assistance to ensure everybody feels included.
N E X T S T E P We will deliver the first draft of our conditional agreement on August 15th - conditional for 72 hours on review & acceptance of existing floor plans, and the tentative price list, plus all other related documents to determine the viability of the project assets. SHOULD YOU DECIDE TO GO FORWARD, THEN:
N O T E S
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