THE LIST | Listing Presentation

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When Buyers Compete, Sellers Win... sold

EXPECTMORE

Nick Evancich's decision to found The List in 2023 demonstrates his keen understanding of the real estate industry and his commitment to addressing its evolving needs. With a wealth of experience garnered from a successful 30-year career at RE/MAX, Evancich likely observed the changing dynamics and expectations within the industry.

In his pursuit of a brokerage that aligned with his vision and values, Evancich identified a gap in the market – a need for a brokerage that prioritized professionalism and exceptional customer experience. This realization inspired him to establish The List, where he aimed to set new standards by focusing on experienced brokers with a

standards by focusing on experienced brokers with a proven track record of high production and superior service. By employing a model that exclusively employs seasoned brokers, Evancich sought to ensure that The List would deliver topnotch service to its clients. By hand-selecting brokers with a history of success, he aimed to create a team capable of providing unparalleled expertise and guidance in the real estate market. Overall, Evancich's decision to found The List reflects not only his experience and understanding of the industry but also his dedication to raising the bar and providing a superior level of service in the real estate sector.

PREPARATION The

Psychology of Selling

LESS IS MORE

When buyers inquire, we light up with enthusiasm, extol your home's most unique features (creating scarcity), and talk about the other buyers' interest (social proof), which makes the buyer excited. 1 2 3 4 5 6

We have found pictures are used to eliminate homes. Therefore, we only use the best photo’s to make your home stand out online. This results in more buyers.

REMARKS = RESULTS

The facts can be boring! We create content to create dreams, curiosity and give them a compelling reason to call. This results in more buyers.

PRICE IS EVERYTHING

What is as important as the actual value? The competition! We’ll show you two detailed analysis’s. The sold comps to make sure we’ll appraise. But most important, we need to know our competition!

Time to Build Excitement

While talking with the buyers we mention that the first public showings are on an upcoming Saturday. We then offer serious buyers a chance to see your home early, setting the stage for us to have them make you a premium offer to head off future buyers.

When we meet buyers to show your home, we have no sign in the yard (or use a coming soon sign) to reinforce that the showing is an “early chance” to view your home before other buyers, which reinforces the perception they are among the first.

Generating Offers...

These steps generate higher offers.

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7- STEP SHOWING PROCESS

Our 7- Step Showing Process incorporates four psychological drivers (scarcity, social proof, fear of loss and opportunity) to portray your home as more unique, desirable, and valuable in buyers eyes, a key to generating higher offers.

OPPRORTUNITY PURCHASE

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At showings, we offer interested buyers a chance to head off other buyers at the public unveiling by making you a premium offer. Creating perceptual upcoming competition with the chance to avoid its results in higher offers.

COUNTEROFFER INTELLIGENCE

After buyers submit an offer, we developed a 4-step conversion to flush out how much more they will pay over their initial offer. This enables us to advise to make a maximum price counteroffer and not leave money on the table.

Our goal is to net you the most money possible for your property in the shortest amount of time, guiding you to a smooth closing, reducing stress and saving you time. We are focused on high customer satisfaction levels and we are committed to overachieving objectives, while attaining optimal success in all facets of operations.

THE LIST is an Exclusive Division of Keller Williams Realty Advantage
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