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RE/MAX behind-the-scenes
WHO WE ARE
THE RE/MAX AGENT
ELITE MARKETING
MARKET ANALYSIS
THE AGREEMENT
OUR CAUSE
WHO WE ARE Established in 1984, founder Sandra Sanders gained momentum with a loyal following and an outstanding track record for supporting agents, their buyers, and their sellers. James Sanders joined his mother in 1989, as Broker and Co-Owner. Together with his brother, John (CTO) and sister, Diane (CMO) they have taken RE/MAX Estate Properties to new levels.
#1 in Dollar Volume and Transactions SOLD for the last 18 years. One of LA County’s largest independently owned real estate brokerages for over 38 years.
All reports are published October 2022 based on data available at the end of September 2022. All reports presented are based on data supplied by the CARETS.
WE ARE THE COAST BEVERLY HILLS 9454 Wilshire Blvd., Suite 600 Beverly Hills, CA 90212 310.205.0050
PALOS VERDES - MIRALESTE 5 Miraleste Plaza Rancho Palos Verdes, CA 90275 310.831.0222
EL SEGUNDO 402 Main Street El Segundo, CA 90245 310.322.1425
REDONDO BEACH 1901 S. Catalina Avenue Redondo Beach, CA 90277 310.378.7747
PALOS VERDES - MALAGA COVE 63 Malaga Cove Plaza Palos Verdes Estates, CA 90274 310.378.9494
PALOS VERDES - SILVER SPUR 450 Silver Spur Road Rolling Hills Estates, CA 90275 310.544.9999
MANHATTAN BEACH 1040 Manhattan Beach Blvd. Manhattan Beach, CA 90266 310.376.2225
TORRANCE 23740 Hawthorne Blvd. Torrance, CA 90505 310.378.9889
MANHATTAN BEACH / DOWNTOWN 1401 Highland Avenue Manhattan Beach, CA 90266 310.937.5700
WEST LOS ANGELES 10500 W. Pico Blvd. Los Angeles, CA 90064 310.559.5570
MARINA DEL REY / VENICE 124 Washington Blvd. Marina Del Rey, CA 90292 310.577.5300
WESTCHESTER / SILICON BEACH 7131 W. Manchester Avenue Los Angeles, CA 90045 310.802.6000
S N APSHO T : CALI FO RNI A WE ARE EXPERIENCED
18.2
AVERAGE YEARS IN REAL ESTATE
9.4
AVERAGE YEARS WITH RE/MAX
WE ARE THRIVING
318 OFFICES
5,913 AGENTS
WE ARE PRODUCTIVE
WE GET RESULTS
7.74
47,182
AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT
RESIDENTIAL TRANSACTION SIDES
RE/MAX: A POWERFUL NETWORK OF OVER 140,000 AGENTS WHO HELP MILLIONS OF FAMILIES BUY AND SELL THEIR HOMES ©2023 RE/MAX, LLC. Each Office Independently Owned And Operated. All figures are full year or as of year-end 2022.
2023 SOUTHERN CALIFORNIA
V S . THE I NDUSTRY
CHOOSE THE BRAND WITH OUTSTANDING AGENTS, LEADING BRAND AWARENESS AND AN UNMATCHED GLOBAL PRESENCE.
NATIONAL, FULL-SERVICE BROKERAGE BRANDS TRANSACTION SIDES PER U.S. AGENT1
U.S. TRANSACTION SIDES
U.S. BRAND AWARENESS (UNAIDED)2
COUNTRIES & TERRITORIES
OFFICES WORLDWIDE
AGENTS WORLDWIDE
13.3
781,377
34.0%
110+
9,175
144,014
10.3
67,571
1.4%
1
300
6,592
COMPASS
7.4
210,365
1.2%
1
502
28,237
Coldwell Banker
6.4
608,728
16.3%
39
2,900
103,400
Century 21
6.2
298,562
25.3%
85
13,600
148,600
Keller Williams
6.2
1,047,548
12.7%
60
1,100
191,877
Berkshire Hathaway Homes Services
6.1
307,235
6.0%
13
1,500
50,775
Sotheby’s International Realty
5.9
132,230
2.3%
81
1,100
26,300
Realty One Group
5.5
100,374
0.3%
13
400
18,000
The Agency
5.5
6,236
NA
10
85
1,700
EXP Realty
5.4
397,138
0.9%
24
NA
87,000
REAL
4.2
34,184
NA
2
NA
10,000
Allison James Estates & Homes Elite
4.1
4,365
NA
1
1
1,070
First Team
3.6
6,816
0.1%
1
38
1,906
HomeSmart
3.3
80,200
0.5%
1
200
24,000
Rodeo Realty
2.5
3,052
NA
1
12
1,200
Windermere Real Estate
Data is full-year or as of year-end 2022, as applicable. Except as noted, Coldwell Banker, Century 21 and Sotheby’s data is as reported by Anywhere Real Estate Group on SEC 10-K, Annual Report for 2022; data for all other competitors is from company websites and industry reports. 1Unless otherwise noted, U.S. transaction sides per agent are calculated from the T3 Sixty 2023 Corporation Report, citing 2022 transaction sides and agent counts, some of which are estimated by T3 Sixty. For the following competitors, averages were calculated by RE/MAX based on the 2023 RealTrends 500 data, citing 2022 totals for residential transaction sides and agents for the 1,561 largest participating U.S. brokerages: Allison James, Rodeo Realty, First Team, The Agency. *The Agency’s transaction sides and transaction sides per agent are for the company owned brokerage and do not include franchisees. 2MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? ©2023 RE/MAX, LLC. Each Office Independently Owned and Operated. 23_368
GLOBAL RE ACH Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Los Angeles County offers a diverse cultural population and is a desirable destination for international buyers.
140,000+
110+
ASSOCIATES
COUNTRIES & TERRITORIES
WORLDWIDE NETWORK
GLOBAL RECOGNITION
WO R LDWID E N ETWORK NORTH AMERICA
• British Virgin Islands
• Hungary
AFRICA
• Canada
• Cayman Islands
• Iceland
• Algeria
• Curacao
• Ireland
• Botswana
• Dominica
• Italy
• Cape Verde
• Dominican Republic
• Latvia
• Mauritius
• Guadeloupe
• Liechtenstein
• Morocco
• Grenada
• Lithuania
• Mozambique
• Haiti
• Luxembourg
• Namibia
• Jamaica
• Malta
• Seychelles
• Puerto Rico
• Montenegro
• South Africa
• St. Barthelemy
• Netherlands
• Zambia
• St. Kitts
• Norway
• Zimbabwe
• St. Lucia
• Poland
• St. Maarten
• Portugal
ASIA/PACIFIC
• St. Vincent
• Romania
• Australia
• Trinidad & Tobago
• Scotland
• Bhutan
• Turks & Caicos
• Serbia
• China
• US Virgin Islands
• Slovakia
• Guam
• Slovenia
• India
EUROPE
• Spain
• Indonesia
• Albania
• Sweden
• Japan
• Austria
• Switzerland
• Micronesia
• Belarus
• Wales
• Mongolia
• Mexico • United States SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Anguilla • Antigua & Barbuda • Aruba • Bahamas • Barbados • Bonaire
• Belgium
• Nepal
• Bosnia & Herzegovina
MIDDLE EAST
• New Zealand
• Bulgaria
• Bahrain • Egypt
• Northern Mariana Islands
• Croatia • Czech Republic • Denmark • England • Estonia • Finland • France • Germany • Greece
• Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
• Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
THE RE/MAX AGENT RE/MAX Estate Properties focuses on the agent for transactional success and client satisfaction. Your RE/MAX Estate Properties agent is assisted by an innovative marketing team, in-house risk management, and a strong systematized transaction approach.
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CLIENT TESTIMONIALS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
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eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. - Bob Smith
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eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam
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autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. - Bob Smith
ELITE MARKETING
Through our technology partners and in-house developers, we use cuttingedge marketing platforms that strategically focus on attracting buyers and selling homes. Using state-of-the-art tools and platforms, we offer buyers unparalleled access to data and visuals that highlight the unique features and desired lifestyle each of our listings has to offer. Our agents use enhanced virtual resources, such as Real Scout, and our custom marketing center, the EPLA Portal, to acquire and generate datadriven results enhanced by RE/MAX’s local and global reach. This allows our agents to get the data they need to make informed decisions on the listing’s price and positioning in the market while allowing potential buyers to experience one of the most interactive and customizable home-buying experiences.
INNOVATIVE MARKETING
MARKETING YOUR HOME • Editorial Photography
• Digital Target Marketing
• 3D Virtual Videos
• Social Media Marketing and Strategy
• Single Property Website • 2D Modern Interactive Floorplans • Virtual Remote Tours • Aerial Drone Tours
• Drone Virtual Neighborhood Walks
• Email Interactive Marketing
• Agent Exclusive Networking • International Reach
• Design & Printing Services
FIRST IMPRESSIONS • Intelligent Preparation
• Enhancement Loans
• Strategic Landscaping
• Broker’s Open Houses
• Enhanced Luxury Staging • Guided Virtual Tours
• Safety Protocols
• Public Open Houses
IMAGERY
THE POWER OF PHOTOGRAPHY
PHOTOGRAPHING YOUR LISTING Beautiful photography is one of the most powerful tools for selling your home. RE/MAX uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
DIGITAL EXPOSURE
Locally & Nationally
International Connection
Mobile Platform
EPLAHomes.com
• REMAX.com/luxury
RE/MAX Mobile APP
• RealEstate.WSJ.com • Global.REMAX.com • Listings that meet the threshold and are $1M+ syndicate to MansionGlobal.com Social media platforms
Digital target marketing
Interactive floor plans
Web tracking
Mobile syndication
Interactive virtual tours
Streaming video sites
Virtual listing videos
Property portal
3rd Party Exposure
SOCIAL FOOTPRINT
OUR PLATFORMS INSTAGRAM
LINKED IN
YOUTUBE
8,413 followers 40,500 reach YTD 4,065 profile visits YTD
966 followers
136 subscribers
TIK TOK
2,067 followers 17,000 reach YTD 2,712 profile visits YTD
4,968 followers 52.6K Likes
THE GALLERY COLLECTION
Social Media
Social Media
Postcard
Postcard
Property Flyer
Property Flyer
PROPERTY OUTLINE
WHAT TO EXPECT Working with our in-house marketing department, I will target the right audience across the most effective platforms through cohesive branding. Some of the tools I utilize are below: COMING SOON - Pre-Market Exposure STAGING - Appliance Upgrades, Staging, Landscaping IMAGERY - Photography, Social Media Videos, Virtual Tours LISTING LAUNCH - MLS, Digital Platforms, Syndication EMAIL CAMPAIGN - Just Listed Announcement, Open House Preview, Broker Preview Event PRINT CAMPAIGN - Postcard Mailer, Property Brochure, Advertising DIGITAL CAMPAIGN - Paid Social Media Ads, Featured Listing on all RE/MAX Platforms
MULTI-LEVEL MARKETING
OUR DESIGNS STANDOUT From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
FLYER
POSTCARD
and
FIX NOW. PAY WHEN YOU SELL.
WHY CURBIO ? Curbio is the pre-sale home improvement company that helps you make significantly more money on the sale of your home, without the hassle or upfront costs of working with a traditional home improvement company.
With Curbio, your home will be transformed into the move-in-ready home buyers are looking for, and you don’t pay us until you sell your home.
LEAVE THE CLOSING TABLE WITH MORE MONEY
Homes that are outdated or in need of repair attract low-ball offers and sit on the market. Instead
of eliminating potential buyers or selling cheap, let Curbio help. Our improvements are designed to appeal to buyers, increase sale price, and maximize net proceeds by an average of $80k.
AVOID THE STRESS OF TYPICAL HOME IMPROVEMENT
Curbio’s turnkey updates are easy and painless for everyone involved. Your Curbio Project Manager will oversee the work, so you won’t need to lift a finger - and, of course, you won’t pay a dime until closing.
GET TO THE CLOSING TABLE QUICKLY
We use technology and our national partnerships to provide estimates quickly, condense project
timelines, and finish projects on time and to quality. Plus, Curbio has curated a portfolio of materials that are high-quality, in-stock, and ready-to-ship for your project.
Before
After
MARKET ANALYSIS
A real estate market analysis, also known as a comparative market analysis, is an analysis of current market values of properties, comparable to a property you are looking to buy or sell. This report should always be done, whether buying or selling a property, as it will help to understand the current market, how much similar properties are worth, if it is an investment property or how much you can charge for rent. As your agent I will create reports to help you set a list price for your home and, less frequently, to help buyers make competitive offers.
WINDOW OF OPPORTUNITY
Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. Tactical pricing isn’t about getting the most for your home — it’s about getting your home sold quickly at fair market value
SWEET SPOT
LOOKING AT THE MARKETING
HOW DO I COMPARE? • Sale Prices
• View
• Square Footage
• Amenities
• Beds/Baths • Lot Size
• Location
• Age
• Condition
EMOTIONAL IMPACT Your home’s value is also determined by the emotional impact it has on potential buyers.
These emotions are based on design elements of your home such as recent upgrades, views, curb appeal and interior colors.
THE AGREEMENT
The agreement is a legally binding agreement that governs the purchase and sale of a property. Made between a buyer and seller, it defines the terms of the transaction, and the conditions under which a sale will occur. If this all sounds overwhelming to you, don’t worry; I will guide you through each step.
OFFER TIME NOW WHAT ?
ANALYZE Look over the terms and conditions of the offer.
REASONING What is the buyer’s motivation for the offer?
COST Can the buyer afford it?
TIMING Does the timing match?
NEGOTIATE Craft a negotiating tactic to net the most monies.
TIMELINE CONTRACT TO CLOSE
INITIAL REAL ESTATE CONSULTATION
Time Constraints
Relocation
Financial Goals
Other Goals
QUALIFY THE SUBJECT PROPERTY
Competing Properties For Sale
Competing Properties Recently Sold
Absorption Rate
Odds Of Selling
Subject Property Inspections
Make Necessary Repairs/Improvements
Staging, Declutter, De-Personalize
Cosmetically Enhance Interior/Exterior
DETERMINE ASKING PRICE
Attract Qualified Buyers Multiple Listing Service Print Advertising Internet Advertising Virtual Tour Open House Direct Mailing Property Showings
List Property For Sale
OFFER TO PURCHASE Negotiate
Counter Offers
All Seller Documentation Signed All Buyer Documentation + Mortgage Signed
Offer Accepted Mortgage + Deed Recorded CONTRACT CONTINGENCIES Inspections
Financing Other
Seller Paid Direct Mailing
OUR CAUSE
RE/MAX Estate Properties is proud to be the largest contributor to Children’s Hospital Los Angeles for over a decade, raising and donating over $150,000 annually to Children’s Miracle Network. Below is a list of the annual events we have: Casino Night | Malibu Nautica Triathlon Miracle Home Program | Blood Drive Comedy & Magic Club Wine Tasting | Toy Drive
THIS IS THE CAUSE THAT MATTERS MOST!
OPENING
MORE DOORS
FOR YOU 2023