therenownedcollection.com
ABOUT RE/MAX
GLOBAL CONNECTIONS
RE/MAX is in more than 100 countries around the world.
POWERFUL PARTNERSHIPS
Our local luxury expertise combined with the resources of THE RE/MAX COLLECTION® and world class Luxury Platforms
RE/MAX ESCARPMENT & NIAGARA
LUXURY STORY
Recognizing the opportunity to define the luxury real estate market in Hamilton-Burlington, RE/MAX Escarpment & Niagara opened the first dedicated Luxury RE/MAX Collection office in Canada in 2017.
Showcasing your property as part of this ever-growing collection involves curbside strategic marketing at our 502 Brant Street location, with a window display highlighting luxury properties, and a touch screen window display, all designed to take advantage of the tremendous volume of foot traffic in Downtown Burlington.
We are committed to building our luxury brand as a perception of quality and value.
col·lec·tion noun
The action of collecting. A gathering together of objects viewed as a whole, ie. art collection, car collection, coin collection, watch collection.
OUR LUXURY SPECIALIST MARKETING PLAN
Target markets
• Research and Analysis of all data from marketing sources
Marketing Objective
• To Maximize the sale of your home.
Personalized Service with Attention to Detail
• Sophisticated Service
• Exceptional Photography
• Professional Writing
THE POWER LIST of game changing marketing strategies for your property include the following:
Unique Customized Experience
• VIP Luxury Events
• Private Showings
Showcase your home and lifestyle with all its attributes. Image is EVERYTHING.
Marketing Management and Strategies for Consumers and REALTORS®. Each listing is a new branding campaign.
Evaluation of Strategies
• Networking
• Advertising
• Promoting
ANALYZING THE DATA
When analyzing your market area we consider the following:
DEMOGRAPHIC
DEMOGRAPHIC target markets: gender, age, income, family size, education, income level
Examples:
• Single – female headed households
• Single women without children
• Young couples and singles
• Divorced men
GEOGRAPHIC
PSYCHOGRAPHIC
• Older married couples
• Single parent
• Young families
• Blended families
GEOGRAPHIC target markets: where they work, where they live,
Examples:
• Employees of Hospitals
• Residents who live in nearby townhouse complexes
• Downtown renters/ Teachers in nearby schools
• Mountain/Lake/Rural/ Urban/Suburbs
PSYCHOGRAPHIC target markets: lifestyle, motivating factors target markets: gender, age, income, family size
Examples:
• Life stage buyers, such as empty nesters, growing families, out of university millennials, etc.
• Alternative lifestyles
• Active lifestyles
• Historic home buffs, outdoor
REFERRAL
REFERRAL target:
Examples:
• Real estate agents (top 25 who sell in the area)
• Lenders
• Friends and family of existing neighbours
• Past customers
• Other service providers
• Facebook groups (mom groups, neighbourhood or community pages)
SHOWCASE YOUR HOME
HOME ENHANCEMENT
Home Enhancement
• Home Improvement Services
• Assist with preparing to sell (staging)
PROPERTY ACCESS
Property Access
• Appointment center
• Showing appointment systems
• Showing Notification Process
• Secure Showings
IN-HOME MARKETING
In-Home Marketing
• Photos: aerial, seasonal, day/night photos
• Update and/or improvement sheet
• Lender/Financing analysis
• Virtual Showings
• Drone Lifestyle Digital
PROGRESS REPORTING –MARKETING MANAGEMENT
Progress reporting – Marketing Management
• Ongoing communication
• Feedback and comments
• Marketing adjustments
• Analytics – Real Time
• Global/International Exposure
TOOLS MARKETING
• Studeo Enterprise Solution – print/digital storytelling and comprehensive analytics
• RE/MAX Annual Luxury Report
• James Edition Global Online Luxury Marketplace
• Who’s Who in Luxury Real Estate
• Juwai Overseas Buyer Marketplace
• NEW! Mansion Global Magazine: Published Quarterly (MG) – print/digital
• Wall Street Journal News Magazine (WSJ) – print/digital
• RE/MAX Collection Luxury Magazine – print/digital
• RE/MAX Collection marketing materials
• Global tracking of Buyers – RE/MAX, MG, WSJ
• High Net Worth individual migration patterns (MG)
• Social Media
LUXURY SITES
The RE/MAX Escarpment & Niagara custom-designed real estate website, therenownedcollection.com, reflects the high-end aesthetic of the properties we showcase. This exclusive portal allows consumers offering a carefully curated collection that caters to their specific needs.
With a minimalist yet impactful design, the website ensures clean and easy accessibility. Immersive video experiences bring the luxury lifestyle to life, highlighting the most coveted listings in a way that truly captivates potential buyers.
LUXURY SITES
A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 125,000 professionals with properties in more than 62 countries collectively sells over $240 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.
LUXURY SITES
JamesEdition is the premier international marketplace to find luxury real estate. On the website, you can browse more than 200,000 luxury homes available for sale in over 50 countries. Your listing will benefit from advanced keyword search and premium placement in front of luxury buyers.
LUXURY SITES
REMAX.CA/LUXURY
Sophistication. Elegance. Class. The RE/MAX Collection offers all this and much more to affluent homebuyers and sellers around the world. This RE/MAX luxury-home marketing program provides exclusive advertising incentives, specialized training and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. To qualify for inclusion in The RE/MAX Collection, homes must be at least twice the local average listing price.
LUXURY SITES
LUXURY SITES
Mansion Global is a premier digital destination with over 2.3M monthly unique users, connecting the world’s affluent real estate buyers with prestige properties across the globe through relevant, timely listings and compelling content.
Their multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis and relevant news to empower our users to make informed real estate decisions.
LUXURY SITES
WallStreetJournal.com reaches a global audience of 42.4 million digital readers per month who seek news and information critical to their business and personal lives. Your listing promoted on wsj.com will benefit from the exposure to the right audience, on a global scale.
GLOBE & MAIL PRINT CAMPAIGNS
RE/MAX Canada has curated spring and fall print campaigns in the Globe & Mail News Section, highlighting some of the ‘best of the best’ luxury listings in the broader GTA region. These listings are chosen by RE/MAX Canada from dozens of listings because they reflect accurate pricing within the
local luxury markets and are subsequently tagged as a Collection property on remax.ca, and display excellent photography. In conjunction with the clean, upscale look of the RE/MAX Collection branding, these ads are filtered to more than 900,000 readers daily for additional listing exposure.
RE/MAX LUXURY REPORT
RE/MAX DOMINATES
Luxury Sales Over $5 Million
RE/MAX agents provide an exceptional level of service and unparalleled exposure to upscale clientele.
RE/MAX lists more luxury properties that sell, and represents more buyers successfully in the purchase and their perfect luxury home.
RE/MAX produces an annual Spotlight on Luxury, highlighting luxury in the Canadian Market. This report allows consumers and us to understand the market and look forward to new trends, providing us with information and statistics to more efficiently target market your unique home.
BUILD A STORY
Incorporating lifestyle videos , drone photography, and cinemagraphs into luxury home marketing significantly enhances the appeal and emotional impact of a property. Lifestyle videos allow potential buyers to envision themselves living in the home, highlighting the unique aspects of daily life that the property offers. Whether it’s a serene morning by the pool, a cozy evening in a beautifully designed living room, or an elegant dinner in a gourmet kitchen, these videos create an aspirational narrative that resonates deeply with buyers. This connection can be the difference between a property being seen as just another listing and it becoming a dream home in the eyes of a potential buyer.
Drone photography and video further elevate the presentation by showcasing the property’s surroundings, architectural grandeur, and landscape from breathtaking angles. This bird’s-eye view captures the scale and beauty of luxury homes in a way that ground-level photography simply cannot. Additionally, cinemagraphs —still photos with subtle, looped motion—add a touch of sophistication and artistry to marketing materials. These dynamic elements not only grab attention but also create a lasting impression, making the property stand out in a crowded market. Together, these tools form a powerful combination that highlights the exclusivity and allure of luxury homes, ultimately driving greater interest and engagement from highend buyers.
Aerial and Lifestyle Cinemagraphs
PRINT& DIGITAL
THE STUDEO DIGITAL STORYTELLING PLATFORM offers an innovative approach to marketing luxury homes by creating immersive and interactive experiences that captivate potential buyers. Through the use of high-quality photography, lifestyle & property videos, cinematography, and drone footage. Studeo allows real estate professionals to showcase properties in a visually compelling way that goes beyond traditional marketing methods. This platform enables buyers to explore every detail of a luxury home from the comfort of their own device, providing a more engaging and memorable experience that highlights the unique features and elegance of each property.
Luxurious fixtures and finishes
By incorporating these interactive elements, Studeo enhances the storytelling aspect of real estate marketing, allowing potential buyers to connect emotionally with a property. The platform’s ability to blend stunning visuals with a narrative-driven approach ensures that luxury homes are presented not just as listings, but as aspirational lifestyles. This not only attracts more qualified leads but also elevates the perceived value of the property, making it a powerful tool for real estate professionals aiming to stand out in the competitive luxury market.
STORYBOOK ANALYTICS
We will also always know what is working with Studeo’s advanced metrics. You can track metrics like total vs. unique users, type of device, cities of origin average length of time spent on the project, keeping you (and your clients) informed throughout the selling process.
MEDIA NEWS
THE LATEST & UPDATES
Indulge in our exquisite array of premier luxury listings spanning Niagara, Hamilton, Burlington, and Oakville. Each meticulously curated residence is designed to captivate and impress our esteemed clientele, ensuring unparalleled satisfaction in finding their dream home.
LYNN HOFFMANN
Your Foundation and Future in the
LUXURY MARKET
At RE/MAX Escarpment & Niagara we want our Agents to be successful in everything they do, and this includes their luxury listing presentations across our trading areas. It’s that simple. We have invested in your success as you compete for luxury listings against any top luxury real estate brand or Brokerage by providing the top luxury website portals and marketing plans available in the industry. RE/MAX Escarpment & Niagara is dedicated to dominating luxury market share and becoming the name synonymous with luxury listings and luxury service.
We understand it can be difficult to know where to begin so we have designed the perfect marketing recipe to promote and market your luxury properties, not only locally but globally.
We have developed specific solutions and market strategies to help you become more effective and efficient in direct marketing, messaging, content marketing, tracking and analytics. These solutions can be implemented seamlessly into your business to connect with potential Buyers locally, internationally, and globally including the Chinese and Asian marketplaces.
Understanding the value of each type of tool and those most relevant to your business at its current stage is vital for success. Today automation is driving marketing, and top real estate marketing platforms can make the difference between success and failure.
WRITTEN BY
RE/MAX Escarpment & Niagara knows this and provides our Agents with all these necessary platforms, tools, and support as part of their standard service offering. Check out below a list of 9 luxury portals available to RE/MAX Escarpment & Niagara Agents.
Firstly, I’m proud to announce our most recent partnership with Who’s Who of Luxury Real Estate.
Who’s Who of Luxury Real Estate
“Who’s Who in Luxury Real Estate is a compendium of the finest residential real estate firms from around the world. LuxuryRealEstate.com offers access to the most multimillion-dollar properties.
We have the most internationally diverse network available to real estate professionals.
To be eligible for membership, firms and Brokers must list and sell in the top 10 percent of their market and prove expertise in the marketing and sale of luxury properties. With the guidance of the Board of Regents (Regents.com), the governing body of Luxury Real Estate, our network represents the best in the business.”
—
John Brian Losh, Chairman
About Who’s Who in Luxury Real Estate
A worldwide collection of top Brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 125,000 professionals with properties in more than 62 countries collectively sells over $240 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.
Who’s Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, the No.1 portal for luxury properties online, presenting more multimillion-dollar estates than any near-peer. Frequently distinguished as a leader in the industry, the company has been recognized by Forbes, the Inc. 5000 List and The Wall Street Journal . In addition, they have been honored by The Webby Awards, ADDY Awards and named ‘Best Real Estate Website’ in the 2018 Internet Advertising Competition Awards and ‘Outstanding Website’ in the 2018 Web Awards by the Web Marketing Association.
The James Edition
Connecting Buyers and Sellers worldwide to facilitate life’s most important personal transactions. The James Edition knows how important it is to be ahead of the market. They deliver thousands of personalized alerts everyday ensuring their Clients can be first in line when that opportunity of a lifetime is here.
For business users The James Edition has established a powerful marketing engine that helps companies and Agents get maximum international exposure for their listings.
RE/MAX Escarpment & Niagara is proud to be an Elite member with The James Edition which means your listing receives high ranking on their site, increasing your visibility in search results, and more lead generating notices to our Agents.
Mansion Global
Mansion Global is the award-winning, premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, the multilingual platform is localized to address the interests of an international audience. Mansion Global also provides it’s high net worth audience the ability to search luxury listings for sale around the world. Mansion Global is part of Barron’s Group, which comprises publications including Barron’s magazine MarketWatch, and Financial News.
The Wall Street Journal
The Wall Street Journal/Barron’s Group is the essential resource for the world’s most influential decision makers. The Barron’s Group are partnered with Penta, Prop-Tiger and Mansion to provide the platform where minds are made, and brands are built.
RE/MAX Escarpment & Niagara is proud to be affiliated with the most ambitious people and businesses.
Juwai
For International Agents, Juwai provides a full range of services to help Agents get their properties sold all over Asia in the right language. RE/MAX Escarpment & Niagara is proud to recently partner with Juwai to provide our Agents with research, statistics and reach within today’s massive audience of Asian overseas Buyers.
The Renowned Collection
RE/MAX Escarpment & Niagara created our own luxury web site exclusively for our Agents to present and market their luxury listings. Find out what your home is worth, explore our communities, check market reports, and find links to articles and blogs on the luxury market.
RE/MAX Collection, RE/MAX Global, RE/MAX.ca
Sophistication. Elegance. Class. The RE/MAX Collection offers all this and much more to affluent Home Buyers and Sellers representing luxury real estate around the world. The RE/MAX Collection luxury home marketing program provides exclusive advertising opportunities, distinguishing marketing tools and specialized training that allows RE/MAX Agents to better serve discerning Clients. To qualify as a RE/MAX Collection listing, a home must be at least twice the average sold price in the market in which it is listed.
By listing your luxury property with The RE/MAX Collection, you have listing exposure not only on the remaxcollection.ca and remax.ca, but also our global site, global.remax.com which offers international exposure to over a million viewers every month.
THE RIGHT AGENT EVERY STEP OF THE WAY
