SOLD - RE/MAX Ascend Commercial Realty - Utilizing Auctions

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INTRODUCTION

RE/MAX Commercial

As a commercial real estate sales leader, RE/MAX Commercial has continually embraced technology to empower our agents and clients with the most comprehensive suite of sales tools. By including auctions, especially during turbulent times, we can deliver an opportunity to sell on an accelerated timeline and for top dollar.

The Future of Real Estate

FRE® is the trusted global online real estate marketplace; designed to simplify and accelerate the sale of all real estate. FRE has worked with agents worldwide for the past 40 years, selling billions of dollars in commercial and residential real estate. Our clients trust us to boost the exposure of their properties to a global audience through our online auction platform.

WHY SELL AT AN AUCTION?

•No cost to the listing agent

•Buyers pay an auction premium

•Turnkey process from start to finish

•Great for hard-to-value property & unrealistic sellers

•Speeds up the sale process

•Competitive bidding achieves market value

•Superb lead generator

•Auctions revitalize tired listings

The RE/MAX Commercial Auction Platform equips agents with real-time analytics on the market-response to their listing and provides valuable buyer insights. Buyers bid with confidence as they have easy access to all available property information, resulting in informed bidders who will pay more. FRE provides the tools to accelerate the sale of real property using a fair, transparent, bidding process, which delivers a true evaluation of the property.

$Maximation of PriceQuick SaleTargeted AdvertisingGlobal Exposure Certainty of Sale

Unique two-part bidding process generates competitive bidding

List to close in 90 days Drives buyers directly to property’s website Generates a large pool of potential buyers 99% closing rate after acceptance of winning bid

Expand Sales and Maximize Revenue TWO SOLUTIONS

Standard Auction

A traditional auction offers a date certain for sale, low starting bid, and competitive online bidding.

•Creates a sense of urgency

•Last Call bidding to maximize value

•Property is sold as-is, where-is

•All-cash 30-day close

Auction Plus

Similar to a standard auction, but prospective buyers and their agents can include contingencies and documentation with their bid.

•Creates a sense of urgency

•Best & Final bidding to maximize value

•Attracts more buyers due to flexible terms

•Longer due diligence and closing periods

REALTIME ANALYTICS

Valuable metrics to ensure success

Available to agents and sellers from their customized dashboard.

•Each advertisement has a tracking code sending targeted prospects to your property’s auction webpage.

•Detailed metrics on the reach and success of advertisements including, but not limited to, prospect location, page views, and repeat visits.

•We review these metrics to make adjustments in the advertising strategy of each individual property.

We understand each property is unique, which is why we use various marketing tools to ensure your campaign is tailored to meet the needs of your property.

AUCTION TIMELINE

bidder engagement

outreach to

team

based on

BIDDING

•Bids are securely placed

by prospective buyers

Plus permits buyers to include

with bids

Call and Best & Final

CLOSING & SETTLEMENT

•Seller determines the price & terms they will accept for the property

and Sale Agreement executed, with purchase deposit submitted within 2 business days

•Classic auction closes in 30 days with all-cash payment

VERIFIED BUYERS

DUE DILIGENCE VAULT

Secure

EXPERT CLOSING TEAM

BACKUP BUYERS

PROVEN TECHNOLOGY