Marketing with Reliance

Your campaign starts here

Marketing with Reliance.

reliancere.com.au

Welcome...

At Reliance our top priority is your property. We work with our sales and marketing team to ensure we create the best possible strategy to sell your home.

Together our aim is to make sure your property is seen by every possible interested buyer. Buyers are now using online mediums and social medial alongside traditional print advertising to find property.

By integrating a sophisticated e-strategy with traditional print marketing, we target a wider range of buyers and help you to achieve the best possible result for your property.

Photography & Videography.

In most cases, the photographs are what will attract buyers to a property – the way the property looks impacts the online marketing immensely. At Reliance we have highly trained professionals on our media team to capture your property in its perfect perspective. You have an option of daylight or dusk photography.

2D Floorplan

Dusk Photography

3D Floorplan

Day Photography

Aerial Shots

Signboards.

Advertise in your street Our distinctive signboards stand out in competitive marketing. Our boards are professionally designed to attract attention and deliver the best possible first impression of your home. Your property is showcased to maximum effect, attracting passing traffic and potential buyers.

NOW SELLING Sunil Kumar (03) 8372 2018

8372 2018

reliancere.com.au

Print & Office Marketing.

Printed Brochures Giving potential buyers a beautifully presented brochure to take home ensures the details of your property are top of mind with buyers for longer. Distributed at the public Open for Inspections and displayed in our offices, the longevity of traditional printed brochures is an important element of your marketing campaign.

Letterbox Drop Our DL sized flyers and letterbox drops are distributed to residents around your area. A large number of potential buyers that locally. These flyers have a high enquiry rate and are essential in any marketing campaign.

Window & TV Display Passersby can view your property in our shopfront window display 24 hours a day, 7 days a week. Situated in a prime location, there is significant foot traffic right outside our window.

You’ll be suprised by the amount of enquiries that come from this fundamental marketing avenue.

Property Guide.

As soon as you list with us, your property will be featured in our weekly Property Guide. The Property Guide is on display at all Reliance offices. This makes it easy to be passed onto buyers who walk into any of our 11 offices through Melbournes Inner West, Outer West & North West locations.

The Property Guide is also sent out to our buyers as an e-book by all 168 agents in the Reliance Network. The guide is published on issuu.com then shared on all social media platforms to reach the maximum pool of buyers.

11,000+ Annual Digital Reads on issuu.com

2m30s

Displayed at

180

Average read time on issuu.com

Inspections per week

15,000+ Social Media followers

Social Media Advertising.

Facebook and Instagram ads Social media is an incredibly fast growing, and fast moving, environment of websites, and applications, that enable people to participate in social networking, online.

Second nature for some, daunting for others, we use our established presence to manage this increasingly importing communication tool, with the aim of both featuring, and directing interest back to our property listings.

With an integrated approach, we feature new listings, share news and engage with potential buyers, seven days a week to keep people talking about us and ensure we are top of mind, online.

Extend Your Reach.

17 million Australians are Facebook users 5 million Australians are Instagram users 10 hours a day Average time spent on devices 12.5 hours a week Average time spent on Facebook

Off-Market Pre-Launch.

Before you hit the portals Across the Victorian property market, we’re starting to see a growing trend in the number of off-market sales. An off-market sale is when a property is sold without any public advertising to a real estate agent’s buyer database. It generally results in savings to the vendor, due to no marketing expenditure.

With Reliance’s buyer database the ultimate outcome can occur where the vendor recieves a quick, no stress, maximum outcome, whilst the buyer secures their dream property, at the exclusion of all other buyers in the property market.

Benefits.

1.

Privacy and price maximisation are the main reason vendors use the off-market selling strategy.

2.

Our extensive buyer database will match the right buyers to your property.

3.

Quite often this has resulted in higher selling prices as the buyer will rush to secure the property before it sells.

4.

They need to sell and settle quickly for personal reasons.

5.

They’re only willing to sell if their agent can generate an offer at a certain price.

Email & SMS Database.

How it works As soon as you list with us, your property details will be emailed to buyers look for a property just like yours, and who have already identified the property they are looking for with us. Buyers who sign up to our Buyer Match service will be informed of new properties before they are advertised to the general public.

A benefit of selling with Reliance is our combined database We have an extensive database of genuine buyers looking to buy immediately. Our database is our most cost effective tool, we know what our buyers are looking for and their budget.

Portal Advertising.

Advertise on the portals At Reliance, we ensure your property reaches the maximum audience possible. Real estate portals such as realestate.com.au and domain.com.au are essential at targeting buyers who are activley looking for real estate. We make sure your property gets as much exposure as possible.

Reaching The Right Buyer.

Your property will be seen on the following real estate portals...

reliancere.com.au

realestate.com.au

domain.com.au

homely.com.au

Premiere Listing.

Be seen at the top of search results Premiere Listing is the way to showcase your property, with the largest listing at the top of the search results, above all other listings. Your property’s position in the search results can make a huge difference. In fact, 62% of people do not look beyond the first page.

Premiere Listing Priority in the search Listing size Rotates to the top of the search results Image carousel Property information at the top of the property page for improved search engine results Auction and inspection times

15 days

Be seen.

To give your property the best chance of being seen, speak to your agent and ask about upgrading to a Premiere Listing today.

Luke Lin 0472 833 775

2.5 times number of views

2.4 times

number of times seen

2.3 times

number of enquiries

Thank you...

We appreciate you considering us to sell your most valuable asset. If you have any questions at all, feel free to contact us.

BACCHUS MARSH Shop 2, 135-137 Main Street Bacchus Marsh VIC 3340 T 03 9088 8999 E bacchusmarsh@reliancere.com.au

COBBLEBANK Shop 18 Cobblebank Village Shopping Centre Cobblebank VIC 3338 T 03 8001 8200 E cobblebank@reliancere.com.au

CRAIGIEBURN Shop B00-04 Craigieburn Central 340 Craigieburn VIC 3064 T 03 8372 3333 E craigieburn@reliancere.com.au

MANOR LAKES Shop 14a Manor Lakes Shopping Centre Manor Lakes Victoria 3024 T 03 8001 7300 E manorlakes@reliancere.com.au

MELTON Shop R06 Woodgrove Shopping Centre Melton VIC 3337 T 03 9746 7355 E melton@reliancere.com.au

POINT COOK Shop 2/238 Boardwalk Blvd Point Cook VIC 3030 T 03 9369 6399 E info@reliancere.com.au

SUNBURY Shop 1 & 2, 114-126 Evans Street Sunbury VIC 3429 T 03 9744 7967 E sunbury@reliancere.com.au

TARNEIT Shop 15, Tarneit Central Shopping Centre Tarneit VIC 3029 T 03 8744 1370 E tarneit@reliancere.com.au

WERRIBEE 73 Watton Street Werribee VIC 3030 T 03 9741 1511 E reception@reliancere.com.au

HEAD OFFICE 10/22-30 Wallace Avenue Point Cook VIC 3030 T 03 03 8372 2018 E hq@reliancere.com.au

2023 EDITION