The Social Media Handbook for Artists and Musicians (2023 Edition): Harnessing the Power of Story to Build Your Community, Influence, and Career


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The Social Media Handbook for Artists and Musicians (2023 Edition) is a comprehensive guide that aims to help artists and labels use social media, particularly Instagram and TikTok, to expand their fanbase strategically and purposefully. The main objective of this book is to teach artists how to tell better stories and how to use all the areas of social media strategically to promote their work and connect with their audience. Included is a detailed breakdown of the inner workings of each major social media algorithm at play, so you can post with confidence, knowing your content will reach your intended audience each and every time. The book is written by Drew and Laura, two experienced professionals in the field of social media marketing, who know that having a strategic plan in place can help artists post with purpose, authenticity, and intention. If you have been looking for practical strategies you can implement today to revolutionize your online presence, specifically on TikTok and Instagram, look no further. After reading this book, you will never again wonder what to post on social media but rather will walk away with a detailed strategy that is aligned with your personal goals and unique story.