2015
Visual STYLE GUIDE
VISUAL STYLE GUIDE
VISUAL STYLE GUIDE
Overview Regis University Visual Style Guide
Contents
Image is everything. A clear, synchronized, consistent identity will enhance the quality of Regis University collateral, mirroring the standard of excellence to which we hold ourselves.
INTRODUCTION 3
One Regis. One identity.
OVERVIEW 4 LOGOS
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SEALS 10 LOGOS AND SEALS Logos and seals are used in different combinations to identify Regis University in all collateral. TYPOGRAPHY Fonts set a clear tone for Regis University communications. COLOR Colors align your collateral with Regis University and its colleges, giving it strength through recognition.
TYPOGRAPHY 12 COLOR 13 IMAGERY 14 STATIONERY 15 EMAIL SIGNATURES
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CONTACT US
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IMAGERY Professional photos should represent the forefront of the brand and represent the diverse environment in and around the University. STATIONERY Business cards, letterhead and envelopes used for official University business.
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VISUAL STYLE GUIDE
VISUAL STYLE GUIDE
Logos
Regis University has one logo, multiple signature logos and wordmarks. Using the correct logo will show a strong, consistent and cohesive identity.
Logo Guidelines The University logo consists of the words “Regis University� and the official shield. The logo may not be redrawn or reproportioned. Visual elements of the logo cannot be removed and no part of the logo can be reproduced by itself. The Regis University logo should not be tilted at an angle, but parallel to the edge of the paper. The University logo should not be treated as a decorative element and should be printed at 100 percent fill. The Regis University logo or a signature logo must appear on the front or back of all materials produced by the institution.
SIGNATURE LOGOS We use signature logos when distinguishing between colleges, schools and departments at Regis University.
NOTE: Regis University has an athletic logo, for the sole use of Regis University Athletics. For athletic logo guidelines, please contact the director of athletics.
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VISUAL STYLE GUIDE
VISUAL STYLE GUIDE
Logo White space
Logo Color Variations
Regis University has one logo, multiple signature logos and wordmarks. Using the correct logo will show a strong, consistent and cohesive identity.
LOGO WHITE SPACE The Regis University logo needs white space around it in order to be seen. For accurate white space, measure a square box between the two horizontal lines. This box represents the amount of white space required around the logo.
LOGO SIZE The Regis University logo may not be smaller than 1¼” wide. Sizes smaller than this affect the logo’s readability.
NOTE: White space applies to the Regis University logo and the signature logos.
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BLUE AND GOLD Blue logos are placed on a white or light colored background. The background color should show through the shield.
KNOCKED OUT
ON A PHOTO
White logos are used on a black or dark colored background. The background should show through the shield.
White or blue logos can be placed on a photo when the background of the photo is a solid color and does not distract from the logo.
NOTE: The logo should be printed in our brand blue and gold or white. No other colors are permitted. See page 18.
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VISUAL STYLE GUIDE
VISUAL STYLE GUIDE
Logos and Addresses
Logos — What Not to Do
HORIZONTAL ADDRESSES Addresses paired with the logo should have the same white space as the Regis University logo. Gotham book is the approved typeface. The office, college or school font is Gotham medium in all caps with 40 point tracking.
SHIELD ALONE
3333 Regis Bvd., F21 Denver, CO 80221-1099
3333 Regis Blvd., F21 Denver, CO 80221-1099
Do not use parts of the logo on their own.
VERTICAL ADDRESSES Addresses paired with the logo should have the same white space as the Regis University logo. Gotham book is the approved typeface. The office, college or school font is Gotham medium in all caps with 40 point tracking.
ENROLLMENT SERVICES 3333 Regis Blvd., F21 Denver, CO 80221-1099
SIGNATURE FONT
LOGO COLORS
The signature font and size is wrong.
This is not an approved color for the logo.
ENROLLMENT SERVICES 3333 Regis Bvd., F21 Denver, CO 80221-1099
BUSY IMAGE
The logo cannot be seen. NOTE: These instructions are for mailing panel addresses. Collateral that will not be mailed may have the address below the logo while complying with white space standards. Please contact Marketing and Communications for any help with logos and addresses.
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LOGO AS A DECORATION The logo cannot be used as a decorative element. It should not be used as a transparent image over a photo.
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VISUAL STYLE GUIDE
VISUAL STYLE GUIDE
Seals
Seals — What Not to Do
To avoid any confusion with publications, it is recommended that the logo and seal not appear on the same page.
SEAL AS A LOGO
REGIS UNIVERSITY SEAL
The seal is replacing a logo on an unofficial document.
The Regis University seal may be used as a decorative element, a watermark or covered by a photo. It may hang off a page, but cannot be taken apart.
SEAL COLORS The seal has the wrong colors. The seal can be used as a decorative element in one approved University color. SEAL AS DECORATIVE ELEMENT This is a good example of the seal being used as a decorative element.
SEAL PARTS The seal may not be taken apart and used in pieces. It should not have color added to it.
SEAL CROWDING
ti i Associa
on
Al
um n
The seal should not be crowded with type or competing graphics.
SEAL REPLACING LOGO The seal can only take the place of the Regis University logo on official University documents or presidential invitations.
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News
CAMPUS
SEAL AS MASTHEAD The seal should not be incorporated in masthead designs.
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VISUAL STYLE GUIDE
VISUAL STYLE GUIDE
Typography
Color
GOTHAM
REGIS UNIVERSITY COLORS
Gotham is a modern and clean typeface that is ideal for use across all printed material for the University. Gotham is used for headlines, body copy and subheads. This typeface comprises text and display options with each containing multiple weights.
The Regis University blue, gold and parchment colors should be present throughout universitywide publications and digital products. Utilize the blue, even if it is a small amount, to help visually tie back to Regis University as a brand.
Typography helps set the tone of our communications. The following standards have been developed to provide consistency while still allowing for flexibility.
Gotham as a tagline should be capitalized and kerned at a value of 80. When used for body copy, Gotham should be kerned at 0.
Gotham thin
Gotham light
Gotham bold
Gotham book
Gotham medium
Gotham black
Script typefaces can be used on documents such as invitations and thank you cards but, should be used sparingly. Script typefaces may not be used in body copy, but may be used for headlines or as graphical elements. However, the primary typeface should be Gotham.
Bickham Script
Brothers
PMS 7463 R-5, G-44, B-73
Parchment - Secondary C-100, M-80, Y-43, K-45 #002b49
PMS 468 R-231, G-219, B-196
C-9, M-11, Y-23, K-0 #e7dba9
Gold - Secondary
SPECIALTY TYPEFACES
Aktuelle
Blue - Primary
Mr. Kenningback
Clarendon
Trend 4
Trend Slab 4
Trend 5
Trend Slab 5
PMS 7406 R-225, G-210, B-0
WEBSITE COLLEGE COLORS The Regis University website uses the blue and gold color palette above. Below are colors that represent the colleges. They should be used in coordination with these palettes but never on their own.
WEBSITE TYPEFACES
Regis College
Arial is the designated typeface for the Regis University website and digital communications.
PMS 138 R-5, G-160, B-0
Arial Narrow
Arial Bold
Arial Regular
Arial Bold Italic
Arial Regular Italic
C-5, M-20, Y-100, K-2 #ffd200
RHCHP C-5, M-41, Y-100, K-0 #efa000
C-54, M-12, Y-100, K-1 #86b123
CC&IS
CPS PMS 549 R-82, G-162, B-201
PMS 367 + 7K R-134, G-177, B-35
C-66, M-22, Y-10, K-0 #52a2c9
PMS 173 R-231, G-219, B-196
C-9, M-11, Y-23, K-0 #e7dba9
NOTE: If you do not have the approved typeface, please contact Marketing and Communications.
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VISUAL STYLE GUIDE
VISUAL STYLE GUIDE
Imagery
Stationery
BRANDED IMAGES
Stationery can be ordered through the Regis Print & Mail Center center at www.regis.printdesigner.com, call 303.458.4380, or email cpc@regis.edu.
Our photography captures real Regis University experiences that inspire and evoke the feeling of what it is like to be a part of our institution.
All business cards must contain Regis information. No personal phone numbers or emails may be used.
Photoshelter is a Web-based database that contains branded images. It is searchable and houses photos of campus, Colorado, classrooms, athletics and much more. www.photoshelter.com Email Marketing and Communications for access: photovideo@regis.edu Single-sided card
Double-sided card
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VISUAL STYLE GUIDE
Email Signatures Typesetting Instructions:
Contact Us
Name, Title, Department: Arial 12 point bold Address: Arial 12 point regular P, F, and E are 12 point Arial bold. Numbers and email adresses following are 12 point Arial regular. Regis University logo is under your information. The logo should appear in the proportions below with the proper amount of white space around the top. Do not squish or elongate the logo.
ABOUT MARKETING AND COMMUNICATIONS AT REGIS UNIVERSITY Marketing and Communications provides
PREFERRED
Name Here Title | Department or School 3333 Regis Blvd., Denver, CO 80221 F-00 P 303.964.0000 | F 303.964.0000 | E namehere@regis.edu | REGIS.EDU
creative and strategic services for the University’s print, digital and multimedia needs. QUESTIONS?
303.964.6869 jstevens002@regis.edu Main Hall 217 PROJECT REQUEST FORM
SIMPLE
Name Here Title | Department | EXT 0000
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regis.edu/about-regis-university/ marcom/forms