Introduction About this book In this book, you will learn all the basics needed to create & maintain a website. We have purposefully used simple and easy to understand language with an objective to reach a large audience. In 19 years of being in the web design and hosting business, the author has worked with many customers with varying needs. Most of them jump into an internet businesses without understanding the space well. So his goal is to create a simple yet engaging guide for all the beginners.
Who should Read this ? ● Startups & Small Business owners with internet businesses ● Offline business owners who wants to make online business ● Students of Web Design and Hosting ● Web Design Companies ● Mobile App companies
About Author Dhanasekar Mani is having 19 years of experience in the internet industry. He worked in a top multinational where he guided many patented technologies before he embarked on his entrepreneurial journey and founded www.hostingraja.in. Mani is an energetic go getter brimming with ideas and is laser focused on execution which has helped him scale his business by multifolds. He is one of the topmost experts in the Internet Marketing and has a keen eye for practical and implementable solutions.
Here we will Discuss Step By Step Method To Take Your Business Online: Step 1: Business Idea For any Business to take its root the first and the foremost step is the business idea. There can be many ideas that can reap in ones mind, but what matters the most is, is the idea going to be successful as per your expectation? There are thousands of new startups coming each day and most of them take its last breath within a year.
Step 2: Competitor Analysis Once you have chosen a specific online business to commence with, now comes the part where and when you need to take charge over your competitors. It is almost impossible to know the competitor’s plan exactly. The best way is by compiling as much information as possible about how they are doing the business. Below points will guide you on analysing your competitors well: ● Market Segmentation: First and foremost thing to check about your competitor’s is, How is your
customer base compared to your competitor’s? ● Market Share: Are they capturing the majority of the customers in the industry? If they are having a growing customer base how they are doing it? ● Advertising Themes: You can take a data on what topic, trends and concepts, your competitors are targeting in content marketing. ● Active Usage of Social Media: Are your competitor’s having a blog, are they actively using the social media for their business?
● Pricing and Discounts: Are they providing any discounts and offers on their website? If yes, are they promoting it online? ● Comparison of the Website - A website is one of the most important aspect of the digital presence of an online business. If you are an online entrepreneur one of the most important aspect is to optimise the website so that you can outpower your competitors. Some of the things that need to be checked while comparing the website are: ● Number of Pages in the website - Is your competitor’s offering a wide array of landing pages? If yes,are all those pages having a detailed
information on the plans and pricing of the products. ● Navigation - Is your competitor’s website easy to use than yours? Is your competitor able to make the user experience better than that of yours? ● Loading Time: Is your competitor’s website loading quickly in all browser than yours? ● Targeting of Consumers: Targeting the customers through relevant content is an important aspect for any business. Check if your competitor is having the same goal as yours or are they having any broader goals. If they are aiming for any broader
prospects what are the prospects they are reaching. ● Engagement in Social Media: A company's ability to engage with the customers on social media can determine their success. You can check if your competitor is active on social media platforms. Some of the ways by which you can track the activity of your competitor on social media are as follows: ● Social Media Platforms: Is your competitor sticking to facebook and twitter or few social media platforms or are they using all the social media platforms to connect with new prospect customers? You can even check if they are having
a better engagement in a given platform. ● Timings of Posting: You can check how often your competitor is posting on social media platforms. Are they regularly posting on social media? If yes then at what time of the day? ● Social Media Followers: The number of Social media followers determines the popularity of any online business. You can check how many people are discussing about your competitor’s business on social media platforms and how many of them are their followers. ● Content of the Pages: Is your competitor promoting their own content and offers? Are they
actively using the internet for content promotion of their website. ● Share of Business: Presence of an online business depends on the share of the voice. You must check if your competitor is having a good share of voice among the public. ● Responding Time: Is their response time better when it comes to managing the customer? If yes, what are the areas they are excelling. You need to check what is the procedure they are following to respond to their customers. You can even find the timings in which they provide support. ● Competitors SEO strategy - It is one of the
easiest ways of competitor analysis. There are many tools available from where you can check the competitiveness of your website with your competitors. Some of the SEO strategy you can follow for competitor analysis are as follows: ● Keyword Ranking: Is your competitor ranking better for specific keywords? If yes how are they ranking better. ● Website Visitor: There are many tools by which you can find the average number of visitors on your competitors website, it can be on a daily basis or a monthly basis. ● Website Rankings: There are various tools and
extensions available from where you can find the website pagerank of your competitors website. In simple terms Online Business is Survival of the richest. The more money and investment you have,the more it will help your business to grow. Step 3: Create a Business Plan Once you have analysed your Competitor, you need to create a business plan on how you will be moving forward. Will it be in an aggressive way or in a passive way. Business plan suggests on how you will be achieving your goals. A business plan will suggest at which time your business will have a different set of resources and abilities.
Some of the simple steps by which you can create a business plan are as follows: ● Determining the Objectives: You need to analyse, what will be your online business status for five years from now? What are your expectations? Will you be running a business which hasn't increased in size significantly or Will you be a commander of the growing empire? Will you be having sufficient cash to sustain your online business Or will you be enjoying the cash that you have earned all these years? ● Determining the Financial Objectives: It’s not necessary for a business to invest a lot of money to make a lot of money. What matters the most is the time and labour you invest. There are many new online
entrepreneurs who believe that as the sales growth increases, in the same way their business will increase too. They will be able to fund in their business, with whatever sales they achieve. However this happens very rarely, you will have to pay for the supplies before your customer pays you. This is the reason many of the fast growing companies need a banking help for financing purposes. You can start by asking yourself the kind of finances you'll need in the near future. ● How will you be Using Your Plan: Creating a business plan is much easier than using it. A business plan can be used for many things from setting up a new online company to monitoring the company's progress. Deciding in which way you
want your business to progress is an important task. Step 4: Create a Great Design for Your Website Once you have made the decision on which product or service to sell online, and the process by which you would be selling your product the next step would be to create a great design for your website. Always remember to keep your website design simple. A website design can make or break a website’s performance. Always remember that you will be having only few seconds to grab the attention of your website visitors. Some of the simple steps that will help your website
to appeal better in front of your website visitors are as follows: ● Never choose more than two fonts, especially on a white background. ● Website navigation plays an important part, hence it should always be clear and simple. ● It's always better to include some offers on the website, which will help your website to grab the attention. ● It shouldn’t be more than two clicks in between selecting a product and moving towards checkout. ● Always remember that your website would be the mirror of your business, hence it's always suggested to keep it user friendly.
Step 5: Book a Domain Name for Your Website The next step to create an online presence is to Book a domain name. A Domain Name is the most fundamental need of building a web presence. Having a web presence without a domain is not possible. You can register a domain name through a domain name registrar. You can register the domain name at an affordable price from HostingRaja, India’s No.1 Domain Registrar and Web Hosting Provider. Below are the few steps which will help you in registering your domain name: ● First and the foremost thing to consider is to think of a few domain names that you would like to use. There is a greater chance, the domain name you
preferred has already been booked. Hence always carry some domain name options with yourself. ● When you have a confirmed domain name that you would like to book you can contact HostingRaja, they will assist you with the domain name registration procedure. ● A domain name would not cost you much, there are different ways to pay for the domain name you have booked, like Paytm, Bank Transfer etc. ● Once you have booked the domain name, the next step is to buy an appropriate web hosting package. If you are considering to launch your website in a big way, you can choose a VPS or a Cloud Hosting package.
If you are looking to start a website with less resources you can opt for a shared hosting service. “All your web hosting needs will be taken care by HostingRaja.” Step 6: Drive the Traffic Towards Your Website Driving the Traffic Towards Your Website is the next important thing that one should consider after making a website. “A website without traffic is the same like a body without soul.” There are various methods to drive traffic towards your website. One of the most simple and easiest way to get traffic towards your website is through paid Ad campaigns or in other words a PPC
campaign. Some of the Most Common PPC Campaigns are: ● Google Adwords: It is paid advertising or pay per click (PPC) advertising provided by Google. People use keywords or specific search terms for specific products and services. If the keyword you have selected matches to what people search for, in Google search engine then your ad will appear above the organic search results. When people click on the ad, they will be directed to your website to know more about your products or services. Some of the Features in Google adwords are as follows:
● Device Adjustments: In google adword, you will get an option to bid separately for different devices. You will be able to bid separately for tablet, mobile and computer devices. You can bid for your ads according to your website configuration. ● Demographic Targeting: In google adwords you will have the ability to target specific demographic locations according to your business needs. You can also increase or decrease the targeting for location and gender. ● Remarketing Option: This is one of the best features in Google adwords. You can target the
audience who have already visited your website. This is one of the best options Google adword is providing. ● Bing Ads: Bing is the second most popular search engine after google. Bing Ads have many good features, some of the main features are discussed below: ● More flexibility in setting cookie windows based on your own sales cycle vs. AdWords 30-day option ● Trended quality score reporting ● Negative keyword conflict report ● Geographic, day parting and ad rotation settings at the ad group level
● Time zone settings at the campaign level ● Control over device targeting ● LinkedIn Ads: LinkedIn can help a business in many different ways. LinkedIn is a professional networking website where two profiles are opened each second. There are more than 400 million users of LinkedIn who can be your audience as well. Some of the Benefits of using LinkedIn Ads are as follows: ● Serious Business: If you want to achieve your serious business goal. LinkedIn is the perfect platform. There are more that 400 million users
who are linked together through LinkedIn. ● Quality Lead Generation: It is a fact that displaying your ads on LinkedIn may not generate you as many leads a newsletter would do. But you can be assured that LinkedIn will generate the quality leads that you would require for your business. ● Perfect Targeting: In a LinkedIn ad you will be able to target the perfect audience according to your business need. You can target the audience according to occupation or title. There is also special targeting option where you can target age, gender or to whom you want to serve the
campaign. ● Minimum Daily Budget: LinkedIn has a very minimal daily budget option where you have to spend only a $2. This amount won’t be a big headache for most of us. ● Quora Ads: Quora is one of the most popular question and answer website. Advertising on quora is extremely beneficial and easy since non intrusive ads can be created and published on Quora directly from mobile apps. Therefore, Quora advertising can be simply defined as easy and simple advertising which can be both text-based and picture based ads.
Benefits of using Quora Ads include: ● Quora is a leading platform in providing targeted advertising. ● As an advertiser you can advertise on any topic ranging from science to politics to finance. ● Demographic based advertising can also be done on Quora. ● Quora ad platform has standardized metrics that can be used to track conversions. ● Return on investment on Quora can be measured using their ads manager feature. ● Twitter Ads: Twitter is one of the most widely used social networking platform across the world. Twitter Ads are truly the best ad platform you'll find, though ultimately it will depend on what you
hope to accomplish. Features while using Twitter Ads ads are as follows: ● Pay as Per the Performance: When you promote tweets on twitter you will have to pay when you achieve your marketing goal. You will not have to pay for any organic impressions or engagements. ● Keyword Targeting: This is one of the interesting feature that Twitter Ads provide. You will be able to target the people who have specific interest or have used specific word. You can even target people who have used specific hashtags in twitter updates
But I would like to tell you in advance that you might have to pay a hefty amount if you want your website to be displayed through PPC. Apart from it PPC has many advantages in itself. First and foremost thing is that you will be able to drive traffic towards your website immediately without having to wait for organic traffic. A PPC will also allow the user to show up their ads for different keywords, prices, selling approaches as well as the Headlines of the Ad. One of the best use of PPC Ads is by recognising the keywords, which has highest conversion rate and thereafter using the keywords in the website which will result in the betterment of the organic ranking of the website. Some of the other simple ways by which you can
drive the traffic towards your website are as follows: ● Facebook Promotions: Facebook is one of the most common as well as popular form of marketing technique. Most of the people who have an online access have their facebook profiles as well. Facebook is a great way by which you can build your online presence and making it popular. You can create a business page and update about your product or services on a regular basis. There are many groups available on facebook where you can update about your product or services. There is an option of paid ads as well on facebook where you will be charged as the clicks you will receive for your website.
● Classified Ads: This is another form brand promotion and lead generation. You can put your website/business on classified website from where you can generate the leads. Some of the examples of popular classified websites are Craiglist, Locanto, Sulekha, Quikr etc. ● Directory Submission: Adding your website in directories is another way by which you can popularise your online presence. There are N number directory submission websites where you can list your website. Directory submission is a great way to earn a backlink and leads as well. ● Q & A Websites: This is another way to build
your online reputation. There are many Question and Answer websites available today. You can choose these website by answering to relevant topics and mentioning your brand name. One of the most popular Q&A website is Quora. ● Forum Submission: This is one of the oldest ways create your brand presence online. There are many forum websites available online. You can add your website in relevant category in the forum websites. This will create your web presence as well as create a backlink for your website. ● Business Submission: It is one of the best ways to create a brand presence of your online business. There are many business submission websites
available on the internet. You can add your website business in those business submission websites from where you can create your online business presence. One of the best and the most popular business submission platform is Google My Business. You can add your website/business in Google My business listing and make your online business popular. ● Social Bookmarking: This is another important way by which you can improve the google ranking of your website. Social bookmarking brings huge number of benefits to the website. Step 7: Publishing the Articles and Blogs for Your
Website The main purpose for which people use the internet is to find the information. If you are able to provide that information for free you will be able to see an increase in search traffic as well as a better organic search result ranking. It's always better to use the link to your website with the information you are providing. Some of the ways by which you can make your website popular are as follows: ● By publishing free and expert content for your website like creating articles, blogs or videos that people might find it useful. Once you have created that informative content you can always use them
to promote yourself by publishing it through social media channels or any other websites like online directories. ● It's always good to use a link in the content which says send to a friend that may help your content to reach more people. ● You should become an expert in your own domain and the best way to it is by putting your expert views in industry forums and other social media channels. Step 8: Email Marketing a Solution for Many Problems
Once you get the list of the email addresses of the people who might be interested in your business, you can send them emails at regular intervals describing about the offers you are providing. Having a mailing list is one of the most valuable asset for your online business. Some of the positives of having an opt-in list are as follows: ● Your subscribers might have received something/or receiving something that they might have asked for. ● A lifetime relationship is being developed with you and your subscribers. ● The response can be measured accurately. ● An email marketing option is much cheaper than any other form of advertising Television, Radio or
even Print media. If someone has visited your website and opts in for email services, that is the best thing that you can imagine while doing an online business. You will be able to send them regular emails about your deals and offers. Step 9: Maintaining Satisfied Customer Database One of the most important aspect of internet marketing should be to develop customers lifetime value. It has been proved time and again that there is a better chance for a customer to buy your services if they have used the product or service in the past. The best way is to follow up with the customer who has received the services in the past. Closing the first sale is much more
difficult task. Some of the best ways for back-end selling and upselling are as follows: ● Offering the customers products that would help the customers of their original purchase. ● Another way is to send the customers electronic coupons so that they will be able to redeem the coupons on the next visit. ● Showing the customers offer related products or services on the checkout page. Rewarding the customers for their loyalty is the best way by which you can make your customers more loyal. Step 10: Checking the Progress of Business/Website
through Analytics & Webmasters There are millions and trillions of websites online but the majority of them don't have relevant analytics or webmasters. Google Analytics is one of the best tool for monitoring performance of the website, many of the website/business owners are unaware of it. Google analytics has all the major and important tools which can improve your marketing strategy. The data that you can obtain from google analytics can help your marketing campaigns in a great way. ● Advantages of Using Google Analytics: ● Tracking the Social Media Engagements One of the most important platforms used nowadays
by majority of the people is the use social media. Many of the online businesses nowadays use one or more social media platforms for spreading their business. Some of the famous social media platforms are facebook, twitter, Google plus, linkedin etc. Tracking all the visits from social media is not an easy task. But Google analytics has made it an easy task to track the social media performance of your website. ● Measuring Mobile Browsing visitors to the website There has been a sudden increase in the mobile users in recent past. One can even say that the mobile internet users are much higher than that of desktop internet users. With the mobile feature available in analytics you will be able to track the impact of mobile
users to your website. This feature also help the user to measure the performance of mobile apps and the number of downloads as well the engagement activity. It will also help you to understand the device by which the majority of the website visitors visit your website. ● Tracking the Conversion Rate of your Website Tracking the conversion rate should be the most important practice especially for online entrepreneurs. With the help of an analytics a business owner can come to know from which keyword maximum visitors have visited the website. One can even find the traffic source and the bounce rate of the website. An analytics can also help in marketing activities by eliminating the things which are non productive.
As we have discussed the advantages of google analytics for your website, google webmasters also play an important role in making your website perform better. ● Advantages of using Google Webmasters: ● Links to Your Website In a Google webmaster tool you will be able to find the links to your website. You will be able to see the backlinks to the website from where it has come. The
linking could be from an internal page as well as from outside website. One of the best use of webmasters is to disavow the links which can have a harmful for your website. ● Finding Out the Crawl Errors This section shows the errors of your website when google spider visits your website. This section of webmaster shows inaccessible pages, missing pages, server errors etc. It is a great way to make your website improve from any type of errors. ● Keyword Analysis Webmaster is a great to analyse the search query to your website. You will find the most searched
keyword by which the visitors were able to visit your website. You can also find the average position of your website for a particular keyword. ● Sitemaps You can analyse the sitemap of your website through a webmaster. You can extract the sitemap and the number of URLs in them. You can always submit the sitemap whichever you find relevant for your website. Step 11 - Checking the Browser Compatibility and Device Compatibility
● Browser Compatibility - A browser compatibility is one of the most important factors which can destine the fate of a website. If you want your website to perform up to the maximum they should be provided a browser compatible website that can give the best experience to the website visitors. There are many types of web browser available like Chrome, Firefox, Internet Explorer, Safari, Opera. These are the major types of browsers available nowadays. One should always remember to make the website compatible with different types of browsers available. By using tools like crossbrowsertesting.com you can check the browser compatibility of the website. There are a number of studies been conducted on the usage of different browser, but one shouldn't be relying on
these stats and make their website compatible with different browsers. Suppose if your website is incompatible with any of these browsers you can loose a great deal of visitors and potential customers. ● Device Compatibility - Device compatibility is another major area of concern that one should always be aware of. With the increase in technological advancements there has been an increase in the number of devices for the usage of internet. There are different types of mobile devices coming each day in the market in different shapes, sizes. Hence it becomes very important to make the website compatible with all these mobile devices. There are different desktops and laptops
available with different shapes and sizes. Hence it is very important to check compatibility of the website in all these devices. Step 12 - Adding a Chat Option to the Website There are many ways by which a customer can visit your website. But one of the most important thing to consider is making the visitor engaged and then making him/her to buy your product or services. Nowadays many of the website visitors leave the website as they dont have anyone to communicate in real time. Live chat option is the best way by which
you can provide answers to your customers of what they really want. A live chat option is the best way by which one can understand the potential consumer behaviour. ● Benefits of Using Live Chat Option: ● Convenient Option for Customers - There have been many studies and researches conducted on consumer behaviour. Most of the researchers have found that the greatest advantage a consumer has is by getting the answers for a question in middle of any online purchase. Hence live chat is the best option a website owner can offer to its customers. A live chat option gives the customer an immediate help or response from the website. In a live chat option the wait time is much lesser when compared
any other call center option. Reports also suggest that majority of the consumers would like to consider and buy from a website which has a live chat option. ● Reducing the Expenses - There is no doubt in saying that a live chat option reduces the expenses of the consumer. A live chat option reduces the cost of the interaction by lowering the average cost of interaction between a consumer and the seller. One of the other major advantage is that in a live chat support the representative will be able to handle multiple chats which is not possible in a telephonic conversation. A chat option increases the overall conversion ratio hence making the business more profitable. ● Getting an Edge Over Your Competitors - There
are many researches conducted which states that most of the top businesses are not providing a chat option to its visitors. Hence a live chat option is a must to be in a competitive industry like an online business. A live chat option provides a simple way to connect with the customers, moreover a live chat option is the best way of cost saving for business owners nowadays. ● Best Way to Know Customers Grievances - A chat option is the best way to know about the customer's frustration and grievances. A live chat option will help the business to understand the customers problems in a better way. Once the business is able to know all the grievances of the customers. They can try to improve on the problems which the customers have faced and then
try to make the services better.Some of the major chat providers are Twak, LiveZilla, Bold Chat. Common Mistakes Committed by New Online Business Owners Online world can never be predicted, hence one must always be on its toes to know what's working and what's not. One of the most common mistakes that has been done in the past by many people is the choice made
website/business owners who think creation of website and making it online is the end and there is no other need to make you business online do better. There are many other points as well which one should never
commit to while starting an online business. Here we will discuss some of the Common pitfalls that one should never jump in after starting an online business. 1. Getting Stuck at One Place - When someone starts an online business to create an audience, there is a better possibility that he may get stuck only on the content for many months without even offering something for sale. This is the biggest mistake that one can do. Different Ways when an Online Business Owner gets
stuck: ● Some of the business are waiting for huge number of visitors to their website without even offering anything for sale. ● There are some online business entrepreneurs who don't find the time for marketing like blogging for the website or making videos. They find it very tough. ● There are some others who are just afraid that no one will buy the product if they put their service or product on their website. ● There are some who do not want to put their time and effort thinking, what if all their effort is put in vain and no one buys anything from them. Whatever the reason is, if you are planning to set up an online business one should always remember there
could be a big risk ahead. There is a good possibility that your first attempt might not give the desired results. But one should understand that an online business requires time and patience. 2. Solving an Unimportant Problem - Most of the online startups and businesses try to solve a problem that is not really an important one. Suppose if you put your product or service online and nobody is buying it. This could mean that you need to change something in the product or service you provide rather than selecting the problem. 3. Not Listening to Your Customers - It's better to listen to the customers all the time whenever they need/want the services. It's not important to know
about the customers who are taking good about your services but it's also important to listen to the people who are not buying from you and finding out the reasons. Listening to the unsatisfied customers and implementation of their query is the best way to make your online business a success. 4. Providing Same Options as Competitors - There are different options available for customers nowadays for the consumers from where they can choose. If you have an online business you must be able to sell products which has variety. Nowadays customers needs options to choose from. Hence it is better for a website owner to provide customers different options to choose from. Nowadays many of the newtime online business jump into a conclusion that whatever is
working for another person might work for them as well. This can sometimes prove to be a negative impact on the business. 5. Choosing a Topic they Don't Like - Many people make a mistake by choosing a topic they really don't like. This can be the biggest mistake one can do especially in an online business. There might be a competitor who has a much greater interest level than yours. It's not necessary that your online business should be your No.1 motive or passion in life but if you love what you are doing, you will not be exhausted easily and your work will give you a better motivation. 6. Not Giving Enough Time - Building a successful
business online could be a major task. You will not be able to excel in your online business while you are travelling here and there. If your online website is your full time job it will be much harder. Whatever business you do expecting an overnight success is a big myth. There are few questions that one must ask themselves before creating an online business. Its better to talk to some entrepreneurs who are already in this field, you can ask them, how much time they took to taste success? and what were the obstacles they go through while doing an online business? 7. Thoughts without Implementation - Spending too much time thinking and not implementing the thoughts is another common mistake that an entrepreneur does
while handling an online business. There are many failed entrepreneurs who have never implemented their great ideas into their online business, just because of the fear of losing. 8. Not Connecting with Enough People - The only reason many businesses exist today with good revenue and income is because of a friend or relative who didn't let the person quit. It is a known fact that No Business can succeed alone. You are the one who will have to make it work. Connectivity is an important thing in an online business. The more you are connected to people the more you have chances of creating the best online presence. The best way is to reach out other online business providers who are in the same field, you can share your inputs and struggles with them. This could lead yourself to get the best
ideas. 9. Not Implementing the Direct Method - Creating a blog is the best way of sharing the ideas and connecting with more and more number of audience. This can also be said for any other social media channels. One must always understand that sharing the content on different channels is a way of growing your influencers but not the business. One must always remember that it's not always necessary that all your influencers will be converted into a business. Creating income from online business would require a much direct method to gain maximum profit. These were the common mistakes that one should avoid while starting an online business, Here as it is
discussed about the online business. Reduce the Page Loading Time A website and its loading time plays a major role in the performance of the website. A slow loading website should be a Big No-No for any online business entrepreneur. Here we will discuss some of the best ways to reduce the loading time for your website: 1. Database of the Website Impacts the Loading Time - Most of the websites store information using database. If you have an online business or
an online business with functionality like internal search, then your website would be using database. This database of your website can impact the loading time of your website. One of the best way to reduce the loading time is by adding an index to the database for web speed improvements. This will help the database to find the information faster. When you add an indexing, your database can rely on an index to narrow down the data to a few hundred. This will help the data to get returned at a much faster rate. 1. Usage of Tracking Codes - Though tracking codes is one of the major and important factors. One should always remember to keep only those analytics program which is necessary. One should
always remember that a simple website is the best website. Every time when you are adding another tracking code to your page it will make your website slow. It's better to put the tracking codes at the bottom of the page. In this way the page can be displayed to the user even when the code has not finished loading. 1. Optimising the Images - Optimising Images is another important step to decrease the page loading time. The first important step to optimise the images is by scaling them appropriately. Most of the new website entrepreneurs use huge images for their website and then scale it down. In this case
one should understand that the browser still loads the full images. The best way would be to scale the images before uploading them to the website. Another way to optimise the images is to compress them. There are many tools available online that can reduce the size of the images without losing the quality of the images. 1. Enabling the browser cache - Enabling the browser cache lets you temporarily store the data on a visitors computer. In this way the website visitor won't have to wait for long when they visit the page of the website. The time period for which the data will be stored depends on the browser configuration and the cache settings.
1. Compressing the Website - Enabling the compression is like putting the website into a zip file. Compressing the website can reduce the page size and then increasing the speed. Compressing the images will help your website visitors not to download the data which they dont require. Compression can be accomplished through server settings and it can be implemented through web server and its settings. 1. Minimizing the CSS file size - The CSS of a website loads before the website visitor can see your website. The longer it takes for the CSS to download the longer the website visitor takes for the website visitor to have a quick access. It's better to ask yourself is it required to use all the
the page. In this way the website will be able to load before the scripts. These were the few steps by which you can decrease the loading time of your website. Slow loading website can be a big obstacle for the progress of your online business. Hence always make sure that your website loads at the fastest time possible. Website Optimisation Website optimisation is an important step as well if you are a website owner. Website optimisation makes the website more relevant and good. A website is of no use if it is not optimised. The main aim of search engine optimisation is not only to find your website
and pages but also also rank it accordingly in the search results for relevant keywords. I would like to mention here that website optimisation is not a one time process and it requires regular maintenance and testing. Some of the ways by which you can optimise your website are as follows: 1. Website
Analysis: Analysation of meta
keywords, text and code on the web pages determines how your website will be positioned on the search engines.
Regular website analysis
should be the main priority of any website owner. There are different tools to analyse the website and
then optimise it some of them are discussed below: ● Google PageSpeed Insights - This is one of the best and the most important tools to optimise the website. Many of the issues which is reported by this tool can be resolved automatically by installing the PageSpeed module. Google will be telling you the things on what to optimise on the website and the procedure to do it. A Google PageSpeed Tool evaluates the performance of a website in two areas. One is the elapsed time from the moment a user request the new page till the moment the above the fold content is rendered by the browser. Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser. The score is
categorized into Good, Medium and Low. ● Good - If the Google categorize your website in a good category that means there is little need of optimising the website. In this case the score would be 80 or more. ● Medium - If your website scores between 60 to 79 it would mean there are medium chances by which you can optimize your website. ● Low - If your website scores in between 0 to 59 that would mean there are lot of things that needs to be done to optimise the website. ● Page Load Time Plugin - This is a type of plugin which measures the page load time of a website. This plugin includes a google chrome extension. You can install this extension in your google
chrome through the chrome web store. You can measure the loading time of a webpage using this extension. 1. Keyword Analysis: The best way to optimise the website is by taking the list of prioritized and targeted search terms which is related to the customer and then segment it properly. Some of the main tools from where you can do the keyword analysis are Moz Keyword Explorer, Google Adwords Keyword Planner, Google Trends. There were some of the ways by which you can optimise your Website.
CMS Suggestion There are many options available when it comes to picking up of content management system for a website(CMS). Sometimes it can be a very difficult task to find the perfect CMS for a project. There are some of the CMSs available which has many advantage over the rest of CMSs, mainly because of its usability. Some of them are very easy to install while others not. Here are the top most used CMSs available on the web which you can you for your project. You can choose
the best one according to your needs. 1. Wordpress: This type of CMS platform is most ideal for the creation of websites, blogs, small businesses. Wordpress can be used by someone who has least technical knowledge. It can be used by someone who doesn't have the desire to learn any programming skills. It can be really said that Wordpress is the best place where you can start your online journey without any technical skills. A wordpress comes with the most number of free themes i.e templates and plugins which are available today. Firstly it was used as a developing tool but nowadays it is used to create a complicated website as well. If you want any assistance in developing and designing a wordpress
website you can contact www.webbazaar.com. India’s leading web designing companies. Some of the advantages of using Wordpress as CMS platform are as follows: ● Variety of Plugins You will have different options of Plugins in Wordpress. By making the use of plugins, users will be able to customize the performance of the blog.
● Themes in Wordpress WordPress is one of the CMS platforms where you will get variety of Themes. Users will get variety of themes, they can download the theme according to the need and category of the website. ● Developer Friendly Wordpress is a CMS platform for which you will get large number of developers. There are large number of developers available for Wordpress across the world. The reason of having so many developers for Wordpdress is because there are a lot of options available for the developers which includes plugins, themes and software.
● Designing Options There is an option where users can get their design according to the needs. ● Absolutely Free Wordpress is an open source platform which you can get absolutely free. ● Ease of Use The best part in a WordPress platform is its ease of use. Anyone can become a wordpress developer while using its software. Wordpress CMS comes with an inbuilt dashboard where the users will be able to post new articles, use new themes and change the settings.
1. Joomla - Many of the world's top websites use Joomla as their CMS option. Joomla was never designed and developed as a blogging software, but it goes well with blogging websites too. Setting up Joomla website takes a little bit more time than a Wordpress, but overall it is much more powerful than a Wordpress. Some of the advantages of using Joomla CMS platform are as follows: ● Publishing the Blogs on Joomla is an Easy Task If there is a fear in you that to create a Joomla website requires extensive knowledge then you have a wrong notion for Joomla. Joomla is one of easy tools to use.
The only thing you need to publish the blog is to copy paste the content and hit the publish button. ● Better Flexibility There are thousands of extensions available in Joomla. There is no limit on how you can make your website more interactive and functional. There is an option of adding the social media widgets onto the website. If you are willing to focus on the consumer feedback there is an option for that too. You will be able to make several customised forms in your website. ● Content Management is an Easy Task One of the primary function of a Joomla website is its content management. In a Joomla CMS you will be
able to easily manage the users without the need of various permission levels, you will not even have to switch the tabs.You will be able to create your website in a streamlined manner. ● Creating E-commerce website becomes an Easy Task If you are planning to to create an eCommerce company and still confused on which platform to build the website, then Joomla is one of the better option. Joomla is an eCommerce friendly CMS which will offer you many components which is created specifically for an eCommerce website. You will be able to easily manage the products and the content without the need of switching the tabs.
● Strong User Community Joomla has a strong user base, this means that you can reach each and every person that have used this platform without facing any issue. There are good numbers of joomla developers in this community ensuring that Joomla updates are received to you at the earliest. ● SEO Friendly Joomla is one of the SEO friendly CMS platforms. One of the best and the main advantage it has is the Search Engine friendly URLs that are built in it. You will also be provided with the freedom to choose the meta keywords and description for your website.
Which will help you to improve the SEO of your website. You can even download the SEO plugins to improve your website rankings which the CMS has to offer. 3. OpenCart - If you are looking for a platform to make your eCommerce platform OpenCart could be the best option for you. Here we will discuss some of the advantages if you choose OpenCart as your eCommerce platform. ● Development Made Easy - OpenCart is an Open Source platform which is based on Model View Controller pattern. OpenCart is an easy to use model if you know about PHP and MySQL.
● Easy To Use - An OpenCart CMS has an easy to use dashboard. It is user friendly as well. All the menus in an OpenCart are straight forward. For example Catalog, Sales, Extensions, System etc. ● Make the Changes Easily - If you are planning to make your eCommerce website in OpenCart then you should hire someone who knows PHP, MySQL and HTML. There are many developers available who knows PHP and they will be able to help you with the customization of OpenCart. ● Easy Availability - It is one of the most famous platforms for e-commerce. OpenCart comprises of many well discussed tools which can be found on many forum websites. There is a lot of information
on OpenCart on websites like Stackoverflow and opencart.com. If you have any issues with the Opencart you can easily search for the advice on different types of official forums. ● Ready To Use Templates - If you are not having a big budget or if you are not having the time to develop the store you can make use of ready to use templates.
web stores like
themeforest.com sell hundreds of themes for OpenCart. 4. Magento - Magento is another open source platform which is mainly used for eCommerce store development. It is one of the most flexible platforms for eCommerce businesses. Many of the big businesses
nowadays is using Magento as its eCommerce platform as it empowers its business. It can be rightly said that Magento is one of the most powerful eCommerce platform which is used for web development today. Some of the benefits of using Magento as an eCommerce Platform are as follows: ● Customization of Web Design - Each and every online business is unique in its own way according to the products which are available for sale. If you choose Magento there will be tons of CSS option which can be used for web designing. There is a Magento team that provides support and gives the best information on the latest web trends and the tips for responsive web designing.
● Mobile Friendly and SEO Friendly - Magento is one its kind platform which keeps up with the mobile web design standards and then providing the SEO solutions at the same time. Any mobile visitor to your website would expect to have a great user experience when browsing your website. If the website is able to satisfy the visitor completely then there are chances that they might even purchase from your online store. Suppose if the website they are visiting is not user friendly there is a big chance that you might lose a big and potential customer. It will undoubtedly affect the user experience of the customer. ● SEO Friendly - A website’s search engine optimisation affects the business in many ways.
When it comes to SEO friendliness Magento is up to date with the latest SEO ranking factors. It provides the best URL structure which comes with a meta implementation option which is best suited for SEO. Magento also has an option of tracking the website visitors. ● Faster Loading Time - Magento has achieved its name in being the fastest loading time as a web store. A faster loading website is always a plus for any website visitor. A faster loading website will add the percentage in the annual sales of a website. ● More Secured Option - Magento is known for its top line security and the product management options. A Magento based CMS, makes it easy for
the store owner to view transaction history, changes that have been made in the product description, export reports and addition and removing of the items. ● Hosting Multiple Website - Magento has an option to host multiple websites from 1 back-end admin. This is one of the key features in a Magento based CMS platform. ● Multi Currency and Language Support - Most of the well known eCommerce platforms has very few options when it comes the options regarding the foreign currency. This makes it convenient for the international stores to use Magento. Magento
also supports variety of languages. These were some of the CMS that is widely used. You can use any of these according to your website/business needs. Email Solutions by HostingRaja When it comes to Email solution for Business in India, HostingRaja tops the chart. From past many years HostingRaja has given email business solutions to thousands of businesses across India. Our Email solutions will give you your own brand presence among your clients and customers.
We have been providing a wide range business email solutions for our clients from past many years. We provide a customizable email solutions that you can use according to your business requirement. Our email solutions comes with world class security features. Identify your professionalism with an individual e-mail address. The server saves your e-mails with all information about whether they are already read, answered or forwarded. This gives you an overview of what you have not yet worked on. With HostingRaja email Solutions you get many useful additional features like Use the autoresponder to automatically reply to e-mails, sort incoming messages directly into subfolders by mailfilter, and get informed about new
e-mails with an SMS. Advantages of Choosing HostingRaja Email Solutions: ● We will be managing the server on your behalf. ● We will install and configure all the necessary plug-in of your server. ● We provide 24×7 monitoring and support to guarantee that you are always pertinent to your important data. ● We provide Secure Webmail Access. Our Email hosting services implement our mail servers
with a business standard inscription, which is active during the entire webmail session. This essentially means that any data sent to and from the server is encrypted from the moment you sign in, until the moment you sign out. With this proven safeguard protocol, you can ensure that your responsive messages will not be prevented or compromised in any way. HostingRaja Cloud Office One Stop Destination for Startup and Small Business Owner
Hosting Raja Cloud office is a one stop destination for all tools a startup or a small business owner would need, to kick start their digital journey in the most cost effective and hassle free way possible. As an entrepreneur your first and foremost requirement is to create a professional image of your business while presenting to your prospective customers. Without a professional domain name or a email id it’s difficult to establish a trust building image of your business. Features Overloaded With the Hosting Raja Cloud office you not only get email ids for your business but also get a plethora of other features that are rolled together to simplify your business needs.
Latest Tools to Make Your Business Cost Effective HostingRaja Cloud Office is the latest tool which is designed to help the small business to large enterprise to kick start with less cost effective and also works without any obstruction, and this will help their business run very smooth and helps them to focus at their core infrastructure. If you are thinking in term of an entrepreneur, then your main intention will be your professional image of your business with satisfied customers. To have satisfied and more customers for your business first you need to have a proper business infrastructure like your business domain name, websites, Email ID, customers support etc. By having all the business requirements it is easy to build the
trust of customers and also helps to build the good image of your business. Main Features in HostingRaja Cloud Office Includes: 1. CRM- Customer Relationship Management - This is one of the main strategies used by many companies to know more about customers and what they expect from your business. By doing this it will help your business to reduce cost and increase more productivity and also profitability. In here you also get a different level of options like, sales, marketing, collaboration etc, which is very easy to get the information.
1. Workflow - Workflow is an arranged and repeatable pattern of endeavor enabled by the systematic organization of resources into processes that transform materials, provide services, or process information. Basically, a workflow is one of the key factors of the business. For instance, In machine shops, particularly job shops and flow shops, the flow of a part through the various processing stations is a workflow. But in HostingRaja Cloud Office, we provide a workflow that helps your management to work easy and smoothly. Even in workflow there is different sets where you can create, view and also audit your workflow. 1. Calendar - In Cloud Office we provide calendar
option for our customer to note any event or meetings fixtures, and notifies the user 15 minutes before the events occurs. You can also change the reminder time, by open the Alert drop-down list and select one of the available options: 5 minutes, 15 minutes, half an hour, an hour, 2 hours, a day. Which will be more helpful in scheduling events on exact time. 1. Contacts - Here it Syncs your business contacts with your respective business Email ID. Where you can access to your contacts on one go. In here you can also add the contacts and you can also make different groups. By this it will helps your business to have a good communication with your customers, and helps to grow your business
network in all the corners. It also helps to create more productivity of your business. 1. Documents - In Cloud Office, you will be offered documents like spreadsheets, presentation, write etc. By using this tool you can perform various editing operations and edit documents directly on your portal and also print the edited documents in all format. In documents it helps you to store the data or creating new events, where you can share that document with your contacts and can also see the files or documents share with you. 1. Support System - There are various support options given to the clients where they can also raise a ticket for their customer’s issue and sort out
very quickly. In here you can also submit, view your tickets. By this it leads your business to more productivity at very less cost. 1. Email Options - In Cloud Office, you will be provided with an email option, where the customer can get information or any message for his clients. And can respond to their issue spontaneously. This message management solution helps you work more efficiently, and also improve business communication. In an email, you can also attach the files which you would like to share with your contact or forward mail that you have received. 1. Smart
communication helps your business to have a
strong social network bond with your clients and lets you to communicate and collaborate with your customers via chat. This also helps your business to know the key advantages and drawbacks of your business. By this, you can mainly concentrate on the core business process, which will lead to outstanding results. It also helps to build social network inside your company. 1. Task - The customers needs to create a task that needs to complete on time and can assign to allotted person. When creating a task you can assign to a person, with a subject, date of creating the task, information and also the deadline. It also reminds the allotted person to complete his task before the deadline. By doing this it helps the
business in more productivity. In task bar you can also view the assigned task and also check complete information about the task which has been allotted. These were the Simple but Very Important steps by which you can take Online Business to great heights. As We are a Web Hosting company the following pages will give you an in depth study on Web Hosting services provided by us.
Are you looking to start and be a success in Online/Internet business? This eBook will help you in taking your offline business to online. A...
Published on Jan 19, 2018
Are you looking to start and be a success in Online/Internet business? This eBook will help you in taking your offline business to online. A...