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CR80News

Fall 2011

Exploring the utilization of identification technologies on college and university, K-12 and corporate campuses

STATE UNIVERSITY Carry A. Card 1234 5678 2244

CAMPUS CARDS IN THE CLOUD - SaaS for the ID office - Phones open doors at ASU - Mobile apps power campus cards


Contents

Fall 2011

30 | IDEAS | Tennessee bike check-out uses student ID

26 | PAYMENTS | Payment cards complement student IDs in campus laundry facilities

20 | SECURITY | Arizona State students trial NFC-enabled mobile phones for door access

INDEX OF ADVERTISERS Agilysys www.agilysys.com/hospitality Blackboard www.blackboard.com/contactless The CBORD Group www.cbord.com Digital Identification Solutions www.dis-usa.com/college Evolis www.evolis.com HID Global www.hidglobal.com/future-CR80 NACCU www.naccu.org/2012 Off Campus Solutions www.offcampussolutions.com Persona www. personacampus.com U.S. Bank www.usbank.com/campusbanking Wells Fargo www.wellsfargo.com

19 2 31 21 15 32 29 27 23 9 5

4 | OPINION | From Mom & Pops to Fortune 1000s 6 | ID SHORTS | News and posts from CR80News.com 6 | VIDEOS | Campus card clips from CR80News.com 12 | FEATURE | Campus cards in the cloud: Software as a Service gains momentum as model for managing card offices 16 | INNOVATION | Smart phones empower the campus card

24 | REPROGRAPHICS | Print management, campus card provide windfall for Pennsylvania campus 25 | NEW PRODUCTS | Campus printing to the cloud 26 | PAYMENTS | Payment cards complement student IDs in campus laundry facilities 28 | CONTACTLESS | University of Arizona deploys multi-app, contactless ID 30 | IDEAS | Tennessee bike check-out uses student ID

17 | SERVICE | Mobile devices change education landscape 20 | SECURITY | Arizona State students trial NFC-enabled mobile phones for door access Fall 2011 | CR80News | 3


Perspective EXECUTIVE EDITOR & PUBLISHER Chris Corum, chris@AVISIAN.com EDITOR Zack Martin, zack@AVISIAN.com ASSOCIATE EDITOR Andy Williams, andy@AVISIAN.com CONTRIBUTING EDITORS Ryan Clary, Liset Cruz, Seamus Egan, Autumn Giusti, Jill Jaracz, Gina Jordan, Ross Mathis

ART DIRECTOR Ryan Kline ADVERTISING SALES Chris Corum, chris@AVISIAN.com Sales Department, advertise@AVISIAN.com

From Mom & Pops to Fortune 1000s Has bigger meant better for campus cards? Zack Martin Editor, AVISIAN Publications By the time you read this, the sale of one of our industry’s leading vendors will likely be complete. The acquisition of Blackboard by private equity group Providence Capital is expected to conclude in the fourth quarter. A transaction value of $1.6 billion makes it pretty clear … this is not a “Mom & Pop” industry any longer.

SUBSCRIPTIONS CR80News is free to qualified professionals in the U.S. For those who do not qualify for a free subscription, the annual rate is US$29 ($59 outside the U.S.). Visit http://store.avisian.com for subscription information. No subscription agency is authorized to solicit or take orders for subscriptions. Postmaster: Send address changes to AVISIAN Inc., 315 E. Georgia Street, Tallahassee, Florida 32301.

CBORD sold to Roper Industries in 2008 for $367 million. The year before, Heartland Payment Systems jumped into the space with the acquisition of General Meters Corp. Though dollar-wise that transaction was small in comparison, it brought another heavyweight player into the market.

ABOUT CR80News CR80News is published twice a year by AVISIAN Inc., 315 E. Georgia Street, Tallahassee, Florida 32301. Chris Corum, President and CEO. Circulation records are maintained at AVISIAN Inc., 315 E. Georgia Street, Tallahassee, Florida 32301.

When the Blackboard transaction is complete, Providence, a firm with $23 billion of capital under management, will join two Fortune 1000 companies – Heartland and Roper – as fixtures in our campus card offices.

Copyright 2011 by AVISIAN Inc. All material contained herein is protected by copyright laws and owned by AVISIAN Inc. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without written permission from the publisher. The inclusion or exclusion of any does not mean that the publisher advocates or rejects its use. While considerable care is taken in the production of this and all issues, no responsibility can be accepted for any errors or omissions, unsolicited manuscripts, photographs, artwork, etc. AVISIAN Inc. is not liable for the content or representations in submitted advertisements or for transcription or reproduction errors. EDITORIAL ADVISORY BOARD Submissions for positions on our editorial advisory board will be accepted by email only. Please send your qualifications to info@AVISIAN.

4 | CR80News | Fall 2011

It’s a far cry from a decade ago when a bunch of relatively small independent companies were still building an industry. Prior to 2000, the landscape looked very different. It was harder to find a seat at an RFP pre-bid conference as ten or more companies frequently completed for the business. Many of the names are gone altogether: Diebold Card Systems was acquired by CBORD, Special Teams and AT&T Campuswide (previously Harco) were both acquired by Blackboard. Others simply closed up shop. Today the market is dominated by a mere handful of companies. Three of the biggest system vendors are a part of major corporate concerns. But has major size translated

to major changes? When it comes to products and services, it is tough to say. On the surface, most campus card programs look an awful lot like they did a decade ago. For the vast majority of students, a magnetic stripe card still enables on campus payments in attended and unattended locations. A swipe gets them through the exterior door at the residence hall while a bar code scan lets them check out library materials. These aren’t exactly big-time changes. But there are new products and platforms. Contactless smart cards are making in roads on campus for physical access as well as payments. Mobile is looming large on the horizon and campus card providers are preparing for what could be a radical change in what we think of as a campus ID. Software as a Service is changing the structure of a growing number of campus card offices. Schools have traditionally hosted their systems but vendors are adding cloud-based options to streamline operations on the campus. Perhaps this perceived standstill is more about slow campus adoption than slow product advancement. Or perhaps we should not look to bigger and assume it automatically means better. Maybe bigger really just means bigger.


Š 2011 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.


ID SHORTS Highlights from the leading campus identification and security publication. Stay up-to-date on all the news at www.CR80News.com

NFC-enabled Blackberry devices supporting HID iCLASS

HID Global’s iCLASS digital keys and identity credentials on NFC-enabled BlackBerry smart phones. The new BlackBerry Bold 9900/9930 and BlackBerry Curve 9350/9360 smart phones activated with iCLASS digital credentials will be compatible with the installed base of iCLASS readers used for applications ranging from physical access to student ID. Instead of using keys or smart cards, BlackBerry smart phone users will be able to use iCLASS digital credentials that can be presented for authentication by simply holding their NFC-enabled BlackBerry Smartphone in front of a reader, just like they do today with a physical iCLASS smart card. Pilots using BlackBerry smart phones activated with iCLASS digital credentials will be conducted this year. HID Global expects that its embedded iCLASS technology will be generally available for the BlackBerry Bold 9900/9930 and BlackBerry Curve 9350/9360 smart phones in early 2012.

Bennington College taps CardSmith Bennington College is teaming up with CardSmith to launch a new multi-functional campus ID card, dubbed The Bennington Card, for the school’s Vermont campus. The new Bennington Card will give students cashless access to a variety of campus facilities and services including meal plans, dining, bookstore and laundry facilities. Powered by CardSmith’s software as a service transaction system, the Bennington Card will provide campus-wide card transaction ser-

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vices without a locally hosted card system, software or administrative staff. The service also features meal plan, discretionary spending account processing, online cardholder account access, reporting, administrative access and 24/7/365 monitoring.

Pinellas County secures student transactions with biometrics The Pinellas County School District, seated in Clearwater, Fla., has deployed biometric technology to provide a more reliable and secure method for handling school food service program transactions. The fully integrated solution combines Fujitsu PalmSecure biometric technology with MCS Software’s point-of-sale system to provide enhanced security without student PINs or fingerprints scanners. Unlike other readers, the PalmSecure device never comes into contact with the student’s skin, making it extremely hygienic, non-intrusive and unrestricted by external factors such as skin types and conditions. The Fujitsu PalmSecure sensor uses a nearinfrared light to capture a student’s palm vein pattern, generating a unique biometric template that is matched against the palm vein patterns of pre-registered users. It assures the student’s identity thereby reducing waste and impersonation.

N.Y. community college campus ID adds transit Schenectady County Community College inked an agreement with the Capital District Transportation Authority so that students, faculty and staff can get more out of their campus ID cards.

The agreement will enable campus cardholders to access the entire CDTA system, including regular transit buses, express and shuttle routes, the STAR paratransit service, and the Northway Express commuter buses.

In addition, the CDTA also has transportation partnerships with the University at Albany, The College of Saint Rose, Rensselaer Polytechnic Institute, Russell Sage College, Skidmore College, and Albany High School.

Wisconsin adjusts voter ID law to be more student-friendly Wisconsin’s Government Accountability Board will deem student ID cards as a valid form of identification when the new Wisconsin voter ID law takes effect next year. The state board will now permit colleges and universities to place a sticker indicating when the student ID was issued and when it expires. The law requires the expiration date to be no later than two years after the card was issued, and excludes student ID cards from the state’s technical colleges. Initially, the law required that voters present a valid driver license, state ID, passport, military ID, naturalization papers or tribal ID in order to vote. Student ID cards can pass so long as they contain the student’s signature and have an expiration date that falls within two years of the card’s issuance. Schools are not required to make any changes, but if they don’t then students may be unable to use their school IDs to vote. There are approximately 14 types of student IDs used across the 26 campuses in the UW System, said UW spokesman David Giroux, with roughly 182,000 students are enrolled. Under the new law, students could always vote absentee from their home residence instead of using their student ID as proof of residence in the city where they attend school.


ID SHORTS Blackboard to sell for $1.64 billion Blackboard entered into an agreement to be acquired by an investor group led by affiliates of Providence Equity Partners in an all-cash transaction valued at approximately $1.64 billion, plus the assumption of approximately $130 million in debt. Pursuant to the terms of the agreement, Blackboard’s stockholders will receive $45.00 in cash for each share of Blackboard common stock. The transaction represents a 21% premium over the closing price of $37.16 per share on April 18, the day before Blackboard publicly announced that it was evaluating strategic alternatives. Providence is a private equity firm focused on media, communications, information services and education investments. The firm’s current education industry investments include Archipelago Learning, Ascend Learning, Catalpa, Edline, Education Management Corporation and Study Group. The transaction is subject to approval of a majority of the outstanding shares of Blackboard common stock and other customary closing conditions and regulatory approvals. The transaction is anticipated to close during the fourth quarter of 2011. Upon closing, Blackboard will become a privately held company.

Cedarville University adds debit functionality to campus card The Cedarville University located in Dayton, Ohio is partnering with Fifth Third Bank to offer students, faculty and staff a combined campus ID and debit card. The new “cedarville1card” enables access to campus facilities and meal plans. In addition, cardholders can link their ID to a Fifth Third

Bank checking account so that it can be used for ATM and pin-based debit card transactions. “The cedarville1card allows us to expand the functionality of our campus ID, providing convenience for our students,” said Mark Biddinger, Cedarville’s director of accounting. “It also allows us to streamline our payment operations and disburse funds including financial aid directly to a student’s checking account.” Fifth Third Student Checking features no minimum balance and no monthly maintenance fees. Parents and students can also register for free e-mail and mobile alerts.

LU boosts business at off campus merchants, Flames Cash Liberty University is boosting business in Lynchburg, Va. with Flames Cash, the declining balance account linked to the university’s campus ID. The program started last year with help from Off Campus Solutions. Since the launch, LU students have spent $1.34 million in Flames Cash off campus. Flames Cash is accepted in 34 businesses in Lynchburg including Subway, Buffalo Wild Wings, CVS Pharmacy and Dominoes Pizza. “The students come in and their cards are full of money,” said Donna Salvia, a manager at Smoothie King. “It’s been good for us, I think it’s been good for all the merchants who participate,” said Salvia. New vendors say business has increased since joining the Flames Cash program. Ledo’s Pizza joined the program in January 2011 and is glad it did. “There are a lot of students who won’t go out unless they can use their flames cash,” said Matt Simon, general manager at Ledo’s Pizza.

D.C. adding transit to student IDs The DC One Card is undergoing changes that will make it easier for students to use discounted fare cards to ride Metro’s buses and trains. The DC One Card is a single identification card that gives students access to DC government programs and facilities, recreation centers, libraries, and the Metro. Previously, students were required to get an application from their school, take it to District’s Department Of Transportation’s school transit subsidy office, and then complete the process at one of Metro’s sales offices. Through the new process students K-12 will be able to use their DC One Card to enroll online and purchases/renew their passes at Metrorail stations. But the new program had some issues out of the gate, including technical glitches in Metro’s fare system. City officials had spent the Labor Day weekend processing a backlog of 2,500 cards, and then hand-delivered them around the city. The Metro also has a problem with the software that let students renew the passes at Metrorail fare vending machines. So for at least a few months, those lucky enough to have one will have to visit a Metro sales office in person each month to renew their cards. The problems may be resolved by November or December, said a spokesman for the Metro. Once finalized, the passes will serve some 15,000 D.C. public school students, helping them use the Metro system to get to class.

Biola improves campus ID with Blackboard Returning students to Biola University, a private Christian university in Southern California, were issued new campus ID cards to Fall 2011 | CR80News | 7


ID SHORTS support the switch to a new system run by Blackboard. The new system will initially enable students to make copies in the campus’ library and provide secure access to residence halls. Biola may eventually allow students to use their campus ID for vending machines, laundry, or to make purchases at nearby off-campus location.

Louisiana Tech takes ID payments off campus with CBORD Students at Louisiana Tech University are using their campus card and Tech Express account at local merchants thanks to CBORD’s UGryd. The cards have been used for on-campus purchasing since the mid-1990s but this is the first foray into the community. Expansion of the physical campus closer to downtown led to rising student interest in off campus card use. The program includes more than 25 merchants, a record for a UGryd launch. Merchants receive a POS terminal, daily settlement via ACH, online access to real-time transaction activity and end-of-month statements. CBORD describes UGryd as a PCI-compliant transaction-processing host for off-campus programs. It enables real-time transaction processing over secure connections between universities and merchants, eliminating the need for phone lines, modem banks and excess hardware on campus.

BlackboardPay serves more than 120K students More than 120,000 students are using BlackboardPay to access financial aid and student payroll on the campus ID card. According to the company, BlackboardPay eliminates an estimated $2 million per year in student overdraft and PIN debit fees for its users. 8 | CR80News | Fall 2011

In partnership with Discover and First Data, the Blackboard Pay program reduces the time and costs associated with the issuance of paper checks. Funds are available on the day they are disbursed and held in FDIC-insured accounts. Students at participating institutions can then use the prepaid account integrated with the student ID to make purchases at Discover merchant locations. Cardholders can also withdraw cash at the approximately 43,000 ATMs around the world that bear the Allpoint, Pulse, or STAR Network logos.

You’re not getting older, the Mindset List is just getting newer Beloit College once again released its annual Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall – the class of 2015. Since 1998, the Beloit College Mindset List has been as a reminder to faculty to be aware of dated references, and it has since become a catalog of the rapidly changing worldview of each new generation. The Beloit College Mindset List for the Class of 2015: • There has always been an Internet ramp onto the information highway. • Ferris Bueller and Sloane Peterson could be their parents. • They “swipe” cards, not merchandise. • Their school’s “blackboards” have always been getting smarter. • Amazon has never been just a river in South America. • Music has always been available via free downloads. • Sears has never sold anything out of a Big Book that could also serve as a doorstop. • Electric cars have always been humming in relative silence on the road.

• While they’ve been playing outside, their parents have always worried about nasty new bugs borne by birds and mosquitoes. • Public schools have always made space available for advertising. • Their parents have always been able to create a will and other legal documents online. • They’ve often broken up with their significant others via texting, Facebook, or MySpace. • They won’t go near a retailer that lacks a website.

University of Ottawa, ITC Systems deploys campus solution The University of Ottawa partnered with ITC Systems to develop a campus-wide solution to combine the multiple campus card systems previously in use. Using ITC System’s MultiPlan online student account solution, Ottawa students use a single Mifare contactless card for all transaction payments across campus: vending, bookstore, dining, laundry, printing/copying and e-commerce. The debit card transactions are recorded in real-time through an online account hosted by the university. Students can check their account balances at any time through the web, and administrators and merchants can obtain activity reports online.

Agilysys, CardSmith partner to expand campus POS CardSmith and Agilysys announced the integration of the InfoGenesis POS with CardSmith’s campus card transaction processing system resulting in a 100% Web-enabled meal plan and campus card processing solution. CardSmith will offer the InfoGenesis POS solution to higher education clients, equipped with CardSmith’s Software-as-a-Service (SaaS) meal plan and campus card processing ser-


ID SHORTS vice. The integrated system launched in July at select client sites. The InfoGenesis POS by Agilysys combines powerful reporting and configuration capabilities with an easy-to-use touch-screen terminal application. Additional features include real-time reporting capabilities, packages and prix fixe menus, signature capture, multilanguage capability and advanced sorting, filtering and grouping options.

The software enables KSFCU to instantly issue Visa debit cards so members leave the branch with an activated, ready-to-use debit card immediately after opening a new checking account or requesting a replacement card. Since 2008, Kern Schools Federal Credit Union has been utilizing CardWizard software only in its three campus service center locations

throughout California’s Central Valley. The credit union recently expanded its use of CardWizard software to all of its seven fullservice branch locations. In addition, Kern Schools Federal Credit Union is utilizing the Datacard 150i card personalization system for instant card production and embossing. With the CardWizard software

U.S. BANK CAMPUS BANKING

Oklahoma City University, CardSmith launch new StarCard program Oklahoma City University and campus card service provider CardSmith launched the StarCard – a new multi-functional ID card at the university’s Oklahoma City campus.

The most flexible card on campus Take advantage of a customized campus banking solution that’s easy to manage.

Powered by CardSmith’s Software as a Service transaction solution, StarCard enables cashless access to a range of campus facilities and services including dining locations, the bookstore, print and copy machines, laundry facilities, and off-campus merchants. The CardSmith solution allows OCU to provide upgraded card transaction services without local card systems, software or dedicated administrative staff. Additional features included advanced meal plan and discretionary spending account processing, on-line cardholder account access, on-line reporting, on-line administrative access and monitoring.

Shape this card to your needs by partnering with U.S. Bank. • Student ID and Bank Card…All in One • U.S. Bank Checking Accounts with great Student Benefits • Full-service Campus Branches & ATMs • Financial Wellness Seminars • E-Disbursement Service

Kern Schools Federal Credit Union implements CardWizard for instant issuance Kern Schools Federal Credit Union is using Datacard’s CardWizard software for instant debit card issuance at its seven full-service branches and three campus locations.

usbank.com/campusbanking The Maxx Card is issued by U.S. Bank pursuant to a license with Visa U.S.A. Inc. Deposit products offered by U.S. Bank, N.A. Member FDIC.

Fall 2011 | CR80News | 9


ID SHORTS and associated hardware, the Credit Union instantly issues personal debit cards, business debit cards, ATM cards and campus IDs.

CBORD integrates with ASSA ABLOY offline locks The CBORD Group and ASSA ABLOY announced new integration capabilities between ASSA ABOLY’s offline locks and CBORD’s CS Access IP-based door access control technology. The new integration will enable the ASSA ABLOY line of Corbin Russwin Access 700 PAC and SARGENT Passport 1000 PG offline locksets to be fully managed within the CS Access application. Within a single CBORD interface, university staff can now track and configure security system assignments, schedules, alarms and other functions for both online and offline locks.

Salem State improves off-campus payment processing with CBORD UGryd Salem State University, located in the historic city of Salem, Mass., is improving off-campus efficiency and remaining self-operated utilizing the CBORD UGryd payment platform. The platform includes transaction processing, payment processing, and access to an online reconciliation tool for both the university and the merchants.

settles daily with merchants and supplies real-time views of daily settlements, as well as monthly merchant statements. The PCI-compliant host acts as a backbone of CBORD Off-Campus programs and allows for real-time transaction processing with secure connections between universities and merchants. It eliminates the need for phone lines, modem banks, and excess hardware on campus.

Purdue ticketing system gives campus card added features For the 2011 season, students at Purdue University purchasing football or men’s basketball season tickets will no longer receive printed tickets. Instead, season tickets will be uploaded to the student’s ID card, which the student will then swipe to gain entrance into the games. The new method is not only convenient for students but also saves the university money as they no longer have to print and mail the 9,000 season tickets that were purchased by students last season, according to the Purdue Exponent. As part of the new platform, students can also sell or transfer their ticket to another Purdue student for a fee of $3.

University of Arizona secures campus ID with some help from Multicard

“We were paying our merchants twice a month with checks we hand delivered to each location,” said Rob Thayer, ClipperCard Program Manager, Salem State University.

The University of Arizona partnered with Mulitcard to implement a new identity management platform to administer the institution’s CatCard campus ID program that serves 51,000 students, faculty and staff.

Merchants are now paid each business day via automated clearing house payments, directly deposited into their bank accounts. UGryd

The new solution replaces the university’s previous identity and access cards installation based on proprietary technology. Thanks to

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contactless smart cards, the new platform will enable and manage multiple applications on the university’s campus in Tucson as well as other campus sites in Arizona. Students at UA will be able to enter dormitories and other campus buildings, securely log on to PCs or campus IT networks, check out materials from the library, validate meal plan participation, and pay for on-campus print and copy services, bookstore purchases, vending items and parking. Optional biometric authentication will be added for high-value research facilities ensuring the enhanced security required for research funding.

Evolis unveils ZENIUS, new printer and consumables Evolis’ next-generation card printer, ZENIUS, is a single-sided color printer that is compact, modular and easy-to-use. It features a redesigned printing engine and software architecture. The printer can be monitored directly from the user interface through pop-up notifications that provide information on status. The Evolis High Trust range of consumables enhances graphic performance and simplifies routine tasks. Ribbons are supplied in a cassette that houses an RFID chip to help the printer identify the ribbon type and configure settings accordingly. ZENIUS is an eco-designed printer that both uses recycled material and can be recycled. ZENIUS is now available in its Classic version. An Expert version will be available end of 2011, offering the capacity to combine multiple encoders within a single system.


CR80News.com/videos watch these and more videos online …

Blackboard, FeliCa enable school-created apps

Aptiq: More than just physical access

When Blackboard deploys Sony’s FeliCa contactless smart cards, the credentials have two areas: a secure area where payment and physical access control transactions take place and an open area where the school can add its own applications, says Jun Shionozaki, technical consulting manager, FeliCa Business Division at Sony.

Schlage’s Aptiq line of smart cards and readers is built on an open standard that enables organization’s to build their own application for the cards, says Rajesh Venkat, vice president of marketing at Ingersoll Rand. The company is working with application developers to create different programs for the credentials.

“In the past campuses could only use the mag stripe credential but now they can go out and be creative,” Shionozaki says.

Schlage is positioning the Aptiq line as not just a solution for physical access control but also for payments in different environments. “Aptiq is not only going to be used for physical access but other applications as well,” he says.

Blackboard says that some 60 schools have deployed FeliCa readers and 20 have deployed the cards. Some of the applications schools are creating include computer login, ticketing and event tracking, Shionozaki says.

The product line is aimed at any size organization including campuses, health care and corporations, Venkat says.

ID Flow brings visitor management on campus

USFI offering biodegradable ID cards to schools

Jolly Technologies’ ID Flow visitor management system enables a school to scan a driver license, capture a photo and fingerprint biometric, check that data against a watch list and then issue a credential, says Kurt Bell, vice president of sales and marketing at Jolly Technologies.

Campuses wanting to be greener may want to give USFI a look. The company offers biodegradable and recycled card stock for IDs. A typical PVC card will take between 200 and 300 years to breakdown in a landfill, but USFI’s biodegradable cards will turn to dust anywhere from nine months to five years, says Brian Sterling, account executive at USFI Student ID Cards.

The ID Flow system is built with an open architecture and is designed to easily integrate with existing physical access control systems. Companies can create their own watch lists or subscribe to law enforcement lists, Bell says.

USFI’s card stock has an enzyme that begins to break the card down once it’s placed in a landfill. The company also offers recycled cards for campus use. Fall 2011 | CR80News | 11


STATE UNIVERSITY Carry A. Card 1234 5678 2244

CAMPUS CARDS IN THE CLOUD Software as a Service gains momentum as model for managing card offices Zack Martin Editor, AVISIAN Publications Albion College wanted to add a flexible spending account to its campus ID card. The 1,600-student campus in Albion, Mich. had a homegrown student ID system and adding the account was proving difficult. The school wanted to add that functionality while making sure existing features would still work. And we wanted to do it without deploying an entirely new infrastructure, says Todd Tekiele, director of auxiliary services at Albion. “The point was to have a good card program and improve the student experience in a way that wouldn’t cost a whole bunch,” he explains. The school investigated a number of options and decided to go with Software as a Service product from CardSmith, Tekiele says. The solution enabled Albion to keep its infrastructure and add the flexible spending account without being a budget killer. “There is a service fee but if I hired one person and paid sala12 | CR80News | Fall 2011

ry and benefits that would be more expensive than what we pay CardSmith,” he adds. The cost of deploying and keeping up with upgrades of campus card systems is convincing more schools to look at the Software as a Service model. The cloud-based system has been CardSmith’s staple, but other providers in the space are looking at offering parts of their solution in this way. Software as a Service, or cloud-based platforms, are accessed via the Internet and enable a school to deploy new systems without installing hardware and software on site. Universities pay a subscription fee for the service. The alternative is a hosted system where an organization buys the software and hardware required to run it. For Albion it was Software as a Service or nothing because of the labor costs associated with a hosted system. “We’re a small school with a limited budget so if we

hadn’t gone with CardSmith, we might not have done anything,” Tekiele says. “I’ve seen what other campuses spend on labor.” Albion doesn’t have a campus card office. Students have their photos taken during summer orientation and receive their ID cards when they arrive on campus in the fall. If questions or problems arise, they go to the information technology help desk. Students can get questions answered about their IDs or have their laptops fixed, Tekiele says Albion deployed the CardSmith system in 2009. It integrated with the existing functions -- dining hall use, library patron identification and physical access -- and added the flexible spending account. Students use the magnetic stripe on the card to make purchases at the bookstore, vending machines, post office and 10 off-campus merchants.


CardSmith’s Web site enables student to keep track of their spending and parents to load funds to the account. “It’s been a good boost for use,” Tekiele says. “Our students feel that they have the features that are offered at bigger schools.” What about the bigger schools? A common refrain for Software as a Service is that it works fine for small and medium sized organizations but it doesn’t scale well. But scaling up has not been a problem for the University of North Florida, explains Tully Burnett, associate director of auxiliary service for the Jacksonville-based institution that has an enrollment more than ten times that of Albion. When Burnett joined the school in 2004 its student ID used an offline, single-track magnetic ‘junk’ stripe for vending, copy and print applications. There was also a meal plan program that was separate. “Everything was pretty disjointed,” he added. Burnett’s priority was to get the school a better system, get rid of the junk stripe, take everything online, and add an off-campus merchant program. But the other priority was keeping costs low. “Having come from a university that has hosted its own system I was aware of the overhead,” he says. The Auxiliary Services Office at University of North Florida manages many functions for the 16,500-student campus. The office takes care of the campus ID program, bookstore, food services, copiers, parking services and shuttles, Burnett says. Staff in the office spend part of their time managing the campus card program while also working on other projects. Students are enrolled in the campus card system during summer orientation. They fill out paper work and have a photo taken on the first day, and the cards are delivered the next day before the students leave campus, Burnett explains. If the university decided to go with a centrally hosted system it would have had to add a couple of employees to manage and host the system, Burnett says. “We hadn’t done merchant settlement before and would have had to hire people,” he says. CardSmith enabled the school to add the features without adding any employees, Burnett

says. Students use the ID card for meal plans, copy and print, laundry, vending and an offcampus program. North Florida is saving $240,000 a year by having its system with CardSmith opposed to hosting its own, Burnett says. This saving is achieved mostly through four salaries that school doesn’t have to pay, including two IT staff, an accountant and one card office staffer. Burnett estimates that his hosting fees are roughly $30,000 less per year than he would otherwise pay for software subscription and maintenance. As for concerns that the school will pay more in services fees over time than if they would have hosted it, Burnett says the math didn’t work out that way. “In my experience with traditional systems, I’ve never seen annual maintenance and software costs decrease,” he says. North Florida signed a five-year contract with two one-year renewals. The CardSmith-run Web site that students and parents can use to add funds to the account on the card was also attractive for the university, Burnett says. Putting that together and maintaining it would have been a challenge for the school.

STATE UNIVERSITY Carry A. Card 1234 5678 2244

“The point was to have a good card program and improve the student experience in a way that wouldn’t cost a whole bunch.” — Todd Tekiele, Albion College

by each bank individually but by third-party processors.” CardSmith is all based on Web technology. Customer’s access reports through an interface and students and parents access their accounts through a secure Web portal. One of the biggest savings from a Software as a Service model is staff costs. CardSmith handles all phone calls regarding transactions from parents and students, Summerall says. The customer service agent is in CardSmith’s office but has access to the staff on campus to remedy issues. Normally this would require a full-time employee at each school but it’s included in CardSmith’s contract.

Nothing but SaaS

System upgrades can be costly and time consuming for schools, but CardSmith can rollout updates easily and quickly, says Taran Lent, cofounder and vice president of product management and development for the company. Traditionally updates and patches are released a couple of times a year, but Software as a Service enables quicker innovation. An update can be installed overnight and made available in the morning.

CardSmith has built its business around the Software as a Service model, but others are going to start offering parts of their products in this way. Since 2004, Cardsmith has been providing campuses with card systems and transaction capabilities and now has more than 100 school signed, says Jay Summerall, CEO and founder of the company. “There’s nothing with a transaction that we can’t do,” he says.

Though some say Software as a Service will cost more than a hosted system over time because of annual service fees, Summerall disagrees. Hosted systems need to be upgraded every few years or they’re not supported anymore, he explains suggesting users are forced to upgrade. “You spend a lot of money in year one and not as much the following years, but then in year five you have to upgrade and spend a lot of money again.”

Summerall saw an opportunity when he founded CardSmith. The campus card systems were built on proprietary locally hosted systems. CardSmith took its cues from the global payments industry, he explains. “There’s a reason the payments business isn’t managed

But the costs that never go away are the employees, Summerall says. “The more complex the system the more people you need and the more upgrades you’ll need,” he says. “Your cost to operate grows dramatically as you grow a system.”

CardSmith also markets the programs and provides the value stations around campus that can be used to add funds to the card, which can bring in extra revenue. “We’re doing $40,000 a year with the value stations,” he says. For the 2010-2011 school year the school had a total of $1.3 million in total deposits.

Fall 2011 | CR80News | 13


STATE UNIVERSITY

dissatisfaction with the incumbent provider,” he says.

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Offering some cloud functions

“(With traditional systems) the more complex the system the more people you need and the more upgrades you’ll need ...Your cost to operate grows dramatically as you grow a system.” — Jay Summerall, CardSmith Schools that look at the long-term costs realize Software as a Service is a better way to go, Summerall says. “They do the full analysis and over five to 10-years we come out ahead,” he adds. This is starting to show as the company launched more than 20 new schools this fall and Summerall points out has yet to lose an existing client. But a financial comparison might not always be apples to apples. “Prospects sometimes compare the cost of our service to just the licensing fees for their card system,” Summerall explains. “On that basis, we may be comparable.” CardSmith’s service includes system and database administration, 24/7 monitoring, free updates and other functions that traditional card systems typically don’t include or would incur additional cost. A campus may pay for -and possibly budget -- separately for the staff and resources required to perform these functions. CardSmith’s service optionally includes cardholder care, marketing and communications, merchant settlement, off-campus management and other tasks and functions schools manage on their own with a traditional card system. Still, it can be difficult to make the switch. Existing systems are tied to others and switching them out can be time consuming and expensive. There may also be a hardware issue. “The process of de-installation and re-installation of terminals and equipment is time and labor intensive and can be expensive,” says Summerall. “Since card systems frequently use proprietary terminals, a switch often requires virtually 100% new hardware,” he adds. “There needs to be a catalyst for schools to want to switch out systems … that can be a mandatory upgrade, change in personnel, or 14 | CR80News | Fall 2011

Blackboard will be rolling out its first Software as a Service offerings this fall, says Kirsten Butzow, vice president of product management and marketing at the company. Blackboard’s Web deposit applications will be the first to be offered via remote hosting with the entire Transact product line offered somewhere down the line. “Some of the technical hurdles with Software as a Service have been solved and our full compliment of features will be offered that way in the next few years,” Butzow says. The decision to go Software as a Service versus a hosted solution is based on a school’s ability to pay the upfront capital costs associated with such a system, Butzow says. “It’s a personal preference,” she adds. “Some would prefer to do it and others would have it be someone else’s responsibility.” Blackboard already has some schools lined up to use the new cloud-based system. Initially it expects to see more demand for the new product from smaller schools. “We anticipate higher adoption from smaller schools because of the economies of scale, however we expect it won’t leave out larger schools,” Butzow explains. Some universities might opt for a mix of hosted and Software as a Service. “Campuses might want the retail functions Software as a Service whereas security features are hosted on campus,” Butzow says. Blackboard has spend a lot of time making sure these new remotely-hosted products have the same functionality as the traditional version. “We want to deliver based on client requirements,” Butzow adds. “We’re doing this in a thoughtful methodical way with the initial rollout.” CBORD has enabled some Software as a Service functionality for card systems and also for food service and menu planning products, says Read Winkelman, vice president of sales at the CBORD Group. “We have products in the area and see opportunities to deliver more in that kind of model,” he says.

Its off-campus UGryd offering operates via Software as a Service as does its online depositing product and reporting tools, Winkelman says. “From a vendor perspective there’s not a lot of difference between the two,” he says. “From a customer perspective it’s easier to get started and there’s generally lower or no upfront licensing fees (with Software as a Service).” The difficulty with switching from a hosted campus card system to the Software as a Service model is the amount of hardware in the field, Winkelman says. “You have all these card readers out there and not just on desktops but at doors,” he adds. CBORD has held off in this area because it’s waiting for customers to ask for it, Winkelman says. “We follow a customer driven development model. We know how to deliver SaaS and when it makes sense it’s something we’ll pursue,” he explains. “We’re doing it in some areas and most likely we’ll do more.” Move to the cloud or stay on the ground? The upside to a cloud-based model makes it difficult to figure out why more campuses haven’t made the switch. Winkelman suggests that one reason is the strong obligation campuses feel to protect student data. Providing this data to a third-party has traditionally made administrators uneasy. “You really have to make sure all that information is secure,” he adds. As the cloud-based model has become an accepted architecture across computing environments, such security concerns have eased. With businesses and campuses outsourcing more operations in an effort to increase functionality and reduce overhead, campus card systems in the cloud seem destined to become more of a norm. While CardSmith pioneered the efforts, it appears that other providers are, or soon will be, joining the ranks.

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Smart phones empower the campus card Vendors rolling out initial apps for mobile devices Across markets, smart phones are being used for more than phone calls, texts and email. It is easy to focus on brand new functions, but the biggest impact may be in the way people interact with long-standing services. Handsets are changing banking, retailing, marketing, health care, public service delivery and virtually every other aspect of modern life – including campus card programs.

Digital natives

In May Google announced two new products, Google Wallet and Google Offers. They enable handset-based mobile marketing and payment functionality via near field communication. During the event announcing the product, Google reps highlighted student IDs as an ideal application for their Wallet platform.

Blackboard plans to rollout its first mobile application later this year. It will enable students to use their mobile device to make deposits, report a lost or stolen card, search for transactions, change a PIN and other customer service functions, Butzow says.

Google Wallet will impact banking and retailing long before it hits campuses, but this mention may be a sign of things to come. The lack of NFC-enabled handsets in the U.S. will limit the use at colleges and universities but campus card providers are already gearing up for the eventual use of the mobile as an ID with different applications. Mobile marketing has also been a hot topic among campus card providers but most are still trying to figure out how to properly implement it. 16 | CR80News | Fall 2011

Students entering college in 2011 are “digital natives,” all their lives they have been around technology, the Internet and mobile devices, says Kirsten Butzow, vice president of product management and marketing at Blackboard. “It’s not too big of a leap to consider the smart phone the credential of the future,” she says.

Eventually the technology will move to contactless and NFC, Butzow says. Blackboard has already migrated a number of its campus card clients to Sony’s contactless FeliCa technology. The company will soon add support for NXP’s Mifare and DESFire technology through its 4000 series card readers scheduled for release in 2012. “The investment clients have made in Blackboard hardware will still be there and they can move to different credentials,” she adds.

As more NFC-enabled handsets hit the market, Blackboard sees the mobile being used with the card. “We expect to use an NFC-compliant device in the future as a credential to access goods and services,” Butzow explains, “but we don’t expect the card to be displaced.” Heartland Campus solutions is also investing in mobile applications, says Fred Emery, vice president and general manager at the company. “We are reaching out to students and add functionality for those who are using their phones,” he says. The company has a mobile app that enables students to manage their card accounts, Emery says. Students can add funds, check balances and even show a map of where the card can be used. “If they want to see where they can get a soda or find a vending machine that’s attached to the one card system the app will help them,” he adds. Another mobile application Heartland offers is Campus Assist, designed for two-way communication between the student and campus, Emery says.


Heartland is also working with Residential Management Systems Inc. and oMbiel to offer other mobile apps to students. The company’s campusM is a mobile application that combines university services in a smart phone. One quick click gives students access to information about their university, upcoming events, campus maps and directions, library records, contacts, latest news and important alerts to help them get the most out of university life. The apps are available for iOS, Android, Window Mobile and BlackBerry. A version of the app was made available to attendees at the July annual meeting of the National Association of College and University Business Officers in Tampa, Fla. The service enabled attendees to: • Learn about the conference venue • View program details, session times and update an event planner • Access an interactive floor plan • Receive real-time alerts and announcements from NACUBO • Search the contact directory and even use GPS functionality to link up with colleagues and friends. Physical access via the mobile The CBORD Group has an application for students who forget their ID and need to open up their residence hall door, says Read Winkelman, vice president of sales at the company. If a school has online, electronic locks it can set up a system where a student texts a number and the door will open after a certain amount of time. The student has to register the mobile phone number and the door that is to be opened needs to be checked with the school. The school can also set a time frame for opening the door, require a PIN, as well as figure out if it wants to charge the student for the service. A residence hall can set the system up so each student gets a certain number of free unlocks but then is charged for subsequent uses of the service. CBORD has other wireless applications as well that can be used to check nutritional information for meals, Winkelman says.

Arizona State University and HID Global piloted the use of smart phones as door access credentials. Students used NFC-enabled BlackBerry, Android and iPhone handsets to access residence hall exterior and interior doors.

Mobile devices change education landscape Using the mobile as an identity credential may enable universities to roll out new applications to students quicker than ever before. Traditionally, if a school wanted to enable more applications for the campus card it had to make the changes on the backend or reissue cards. But with mobile applications, updates can be made over the air to enable greater functionality. Blackboard is already enabling schools deploying Sony’s FeliCa technology to add university-specific application to credentials, says Jun Shionozaki, technical consulting manager, FeliCa Business Division at Sony. Blackboard says that some 60 schools have deployed FeliCa readers and 20 have deployed the cards. When Blackboard deploys the FeliCa contactless smart cards, the credentials have two areas, one that is a secure area where payment and physical access control transactions take place, and an open area where the school can add its own applications. Blackboard and Sony distribute a FeliCa software developer’s kit that includes some sample applications and a tutorial on how to create them. “In the past they could only use the mag-strip credential but now they can go out and be creative,” Shionozaki says. Some applications schools can create include computer login, ticketing and event tracking, Shionozaki says. When the credential moves to the smart phone adding these applications will be even easier. “Mobile means delivering services more rapidly,” says David Marr, president and COO at Blackboard Transact. Mobile application are becoming the “virtual front door” for schools and need to be governed by credentials that are stored on that device, Marr says. Blackboard is preparing for how mobile will change the way schools interact with students. “Students live on the move and live in a world that’s pretty fluid and they expect to receive their services in the same way,” he adds. Schools that build native mobile applications can deliver immediate services to students, Marr says. Also, instead of building the infrastructure, schools can make it easier by contracting with providers to build the applications. “You rapidly reduce cycle time and build rich and meaningful services to constituents,” he adds. Campus card administrators need to find out who on their campus is working on mobile efforts and make sure they are a part of the conversation, Marr urges. “Let it be known that campus card solution providers are moving the credential to the phone and this will get their attention,” he adds.

Fall 2011 | CR80News | 17


Mobile marketing

Students at Duke University are using smart phones to interact with their campus card declining balance accounts. Viewing recent transaction activity, checking available balances and adding funds are all possible via the application created by Duke and Blackboard.

Smart phone ownership demographics 52% 45% 39%

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For schools this could be a way to let students know about different events or offers on campus and add a new component to off-campus programs. It could be a revenue generator for a school and possibly offset some of the campus card program costs, Emery says. Heartland is looking at location-based marketing but it’s not something it has in place yet. While mobile marketing could bring new service and new revenues, schools are cautious about such programs, says Christopher Haley, vice president of product development at CBORD. “Almost all schools we talk to are protective of their students and they don’t want to – or can’t – give out information about their students,” he explains. Making sure that only appropriate content s distributed is a concern as well, Haley says. For example, bars shouldn’t be sending messages to those who aren’t 21-years-old.

31%

Results are based on a national telephone survey of 2,277 adults conducted April 26-May 22, 2011. Source: Pew Research

Smart phone popularity growing More than half (52%) of 18-to-29-year-old U.S. adults now own smart phones, according to a July 2011 study from the Pew Research Center Internet & American Life Project. Overall, 35% of U.S. adults own smart phones. The percentage of U.S. smart phone owners in the 18-24-year-old bracket grew 60% between the third quarter 2010 and the second quarter of 2011, according to August 2011 data from The Nielsen Company. In Q3 2010, 10% of smart phone owners were age 18-24. This figure increased to 16% in Q2 2011. 18 | CR80News | Fall 2011

With the popularity of smart phone and location-based offers campus card providers have been talking about mobile marketing. This is part of what Google announced in May, calling it Google Offers. Consumers can sign up for deals they are interested in and receive offers via the handset.

There is a fine line between making sure the program provides value to the merchants while not spamming students, Haley explains. Merchants would want as many students as possible to get messages but the schools would want the program to be permission based so students only get offers for which they are eligible or pre-enrolled. CBORD’s program would be permission-based so students could sign up for offers they are interested in, Haley says. “The programs would be targeted and provide value to the student and significant value to the merchant,” he adds. The impact of mobile technology on campus is a hot topic, and with the emergence of more apps for smart phones and their popularity on campus we are at the very beginning of its use on campus and within campus card programs. While it doesn’t appear that the plastic card will be going anywhere anytime soon, the smart phone will almost certainly play an increasingly important role in campus life.


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Arizona State students trial NFC-enabled mobile phones for door access HID, ASU pilot multiple handsets, carriers and apps on campus Chris Corum Executive Editor, AVISIAN Publications As the Fall semester geared up at Arizona State University, something revolutionary was happening in one of the residence halls. Select students living in Palo Verde Main were no longer using their Sun Card to gain access. Instead they were using cell phones. Compared to most residences, Palo Verde Main was already considered advanced in access control circles. For six years, contactless technology in the student ID card had granted access to the building. But in August, a group of students and staff became the first in the country to use smart phones equipped with near field communication (NFC) technology instead of keys or cards. ASU worked with HID Global on the pilot. The company’s contactless iCLASS technology powers the student ID known as the Sun Card and HID readers secure residences, offices and labs throughout the Tempe campus.

20 | CR80News | Fall 2011

Though the pilot came together rapidly, the spark for it was years in the making. “Threeyears ago I began to notice a lot of press around NFC,” says Laura Ploughe, director of Business Applications and Fiscal Control for University Business Services at Arizona State University. “I mentioned it to my HID rep and about a week later he sent me news clip from ASSA ABLOY hospitality with a photo showing a phone opening a door.” It was an “aha” moment. She realized the phone was the ubiquitous device that would really change things. “I stuck the news clip on my wall with a pushpin and it has been there ever since,” she says. At a trade show this spring, Ploughe saw a demonstration of HID’s new iCLASS line based on its Secure Identity Object concept. Called iCLASS SE, short for Secure Identity Objectenabled, it allows the access credential to be

stored on cards, fobs, phones and other devices. “It was a dream come true,” she explains. “I could see live what was under that pushpin on my wall.” From dream to reality Ploughe told her contacts at HID that she would love to be involved if they needed a pilot location. “Never in my life did I think they’d say yes,” she laughs. But by early summer, agreements were in place and planning commenced. “I thought we’d take a 24-week timeline for a pilot,” says Ploughe. “But the timeline was shortened when we began talking to stakeholders.” Ploughe works in University Business Services. Among other things, the division oversees the Sun Card program and the Electric Door


Access and Surveillance program. She approached her colleagues in University Housing for support, as they would be crucial to the success of the pilot. “We looked at where it would best fit in the school calendar,” she says. “Housing agreed to participate but wanted to do it during early move-in to ensure there was no disruption to student learning.” That dictated an August launch, so a single discussion shortened the original timeline from 24 weeks to just eight weeks.

On Aug. 10 new phones were given to the students and staff participating in the pilot. In all 32 participants – 27 students and five staff  – were provided NFC-equipped phones to use as they lived life in and around Palo Verde Main. The hall was not selected by accident. It houses many of ASU’s engineering students, individuals with an obvious technical acuity. “We picked Community Assistants (resident assistants) because they have single rooms and are both responsive and responsible,” says Ploughe.

Shaping the pilot On Aug. 1 the hardware and equipment for the pilot was installed. Internal communications were sent to stakeholders including the police department and facilities to make sure they weren’t alarmed when news spread that cell phones were opening residence hall doors. The following week HID Global staff trained campus technicians and the lock maintenance group.

As for the staff participants, Ploughe explains, “we wanted a couple of people from facilities to be able to test the system and we also chose staff from the residence hall to assist with technical support.” A matrix of handsets, carriers and apps “Because this was a pilot, we decided it would be good to have multiple brands of smart phones,” explains Deb Spitler, HID Global ‘s VP of HID Connect. Participants were outfitted

with one of three handsets: RIM’s BlackBerry Bold 9650, Samsung’s Android (multiple models) or Apple’s iPhone 4. Handsets with embedded NFC functionality are not widely available so the pilot relied on microSD cards and sleeves for the NFC functionality. Three separate carriers – AT&T, Verizon Wireless and T-Mobile  – were used for mobile services. Two separate apps were used to carry the electronic credentials. The BlackBerry and iPhone users ran ASSA ABLOY’s Mobile Keys Application while Android users ran a mobile access application from HID. Each participant received a fully provisioned phone with unlimited voice and text service. At the outset, the hope was to use the students’ existing smart phones. “We surveyed them to find out if they had a phone that we could enable with a microSD card,” explains Spitler. “There was a very small number that actually had a workable handset … well over half had a basic phone and not a smart phone.”


To gain access, students present keys, cards or phones at as many as four separate points within the residence hall. A main entrance, a courtyard entrance, a wing door and finally a room door each are secured. Most of the students still required the key to gain ultimate entry to their room, but four participants used the phone at all entry points thanks to the Sargent locks. “When a student approaches a door they click the icon on the smart phone to launch the app and then present it to the door,” explains Ploughe. For the pilot, the countdown was set to 30 seconds before the application closes. “The sweet spot was different on each phone,” she says, referring to the ideal physical place on the phone to hold next to the reader for optimal use. “We put a Sparky emblem (ASU’s mascot) on back of each phone to make it easy and convenient.” Surveying the users

So the school and HID put new smart phones into all their hands. Because participants would keep the handset after the trial, Spitler says, they matched the mobile carrier and handset model to the individual’s current service. In that way, they could transition their new smart phone to their current carrier post pilot. “We hoped this would help to engage them and show them that their participation and input to the pilot was important to us,” says Spitler. New door access readers empower the phone ASU already had HID iCLASS readers across the campus and at key points in Palo Verde Main. But to accept the new NFC keys, readers needed to be upgraded to accept the company’s Secure Identity Object credentials. At six entrances, iCLASS SE readers replaced the existing contactless readers. Four new locations were also enabled with the SE units. Additionally, four individual rooms within the residence hall were equipped with an offline door lock from ASSA ABLOY’s Sargent line. These locks require the use of a PIN in addition to the credential on the phone. 22 | CR80News | Fall 2011

At the midpoint of the pilot, an initial survey of participants revealed promising results. Key questions pertained to training and support on devices, functionality of the application and comparison to the card in terms of convenience and speed. Other questions asked for suggestions to improve the current functionality and ideas for additional applications. Of note: • 59% of respondents said using the phone was just as convenient or more convenient than using the contactless Sun Card • 90% wished that it opened other doors on the campus • 75% said a peer asked them where they got the app • 55% reported the phone transactions were as fast or faster than cards But not everything was positive. • 45% noted that loading the application on the phone at the point of access caused a delay compared to other access methods • 21% found it less convenient because use of the phone requires them to interrupt phone conversations or other phonerelated activities to launch the app and open doors Of course, some of these problems will be solved in time as the phones and the applications evolve. Just as smart phone users have

learned to anticipate needs and prelaunch apps prior to use, they will likely learn to prepare for access situations. Applications will get faster and hotkeys could bypass the need to launch an access control app from the icon screen. At the conclusion of the pilot, a second survey was conducted to address changes in perceptions over time. Have you changed your mind on things? Are you more or less happy with the functionality? Would you like to see the functionality continue to be supported on campus? The results were not yet available at press time. What was learned? The pilot concluded on Sept. 6. At press time, ASU was reviewing the survey data to determine next steps. For Spitler, the pilot was a lesson in reality meeting new technology. “It enabled us to explore how people use mobile credentials and NFC in the real world,” she says. That is the real value of a pilot. It forces stakeholders to forget their preconceptions of a technology and address how people actually live and work. As Spitler points out, this is why it was great to have a number of different devices, readers and apps. “It gave us different feelings and that is what a pilot is all about,” she adds. “It’s my hope that we do a secondary pilot,” says Ploughe. “Ideally I would like the smart phone to be the tool for everything. Lots of people are driving a mobile app to smart phones but there is some risk.” She hopes that one outcome of these pilots and this user directed research is the establishment of some best practices. “Take care of the risk,” she explains, “and we can open up other applications.” Ultimately, for ASU it’s all about student success. “The key is engaging them the way they want to be engaged – the same way they do with their friends and with the same tool that connects them socially,” explains Ploughe. “It means that we provide our services to students with devices like this or we have failed in helping them be successful.”


Our campus is growing. We found an access control solution that can grow with us. – Quinnipiac University, C T

Copyright © 2011 ASSA ABLOY Inc. All rights reserved.

SARGENT locks powered by PERSONA campus software gave Quinnipiac University the ability to replace mechanical key locks with an integrated key card solution, as well as expand their existing card-based access control system to all main-campus and off-campus buildings. The solution had every feature the university’s facilities team required: • Easy installation and management • Full audit capabilities • A one-card solution utilizing ID credentials • Seamless integration with third-party databases • Choice of WiFi, Power over Ethernet and Offline • Flexibility to interface with a wide variety of enterprise access control software systems Read more about the Quinnipiac solution and other campus case studies featuring SARGENT and CORBIN RUSSWIN at personacampus.com or call 877.380.8014.

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L -R: Gina Frank – Associate Dean of Student Affairs, John Meriano – Associate Vice President for Administrative Services, Keith Woodward – Director of Facilities, Jon Terry – Assistant Director of Facilities, Janice Wachtarz – Associate Vice President for Information Services, John Twining – Director of Emergency Management, Sandip Patel – Financial Systems Specialist


printing money Higher Education

Canon Print management, campus card provide windfall for Pennsylvania campus

s Print and Copy Services Andy Williams of Multifunction Printer Associate Editor, AVISIAN Publications

When small Mercyhurst College, a 4,000 stuMercyhurst made the decision to implement dent institution Erie, Penn., decided to revamp a campus-wide print management system its print and copy management system, the of the cost it printers incurred (MFPs). with its old artnered to place Pharos print management software insidebecause Canon multifunction school had no idea about the cost savings it system. The school already had Pharos’ print Printer (iMFP) harnesses the power of Pharos Uniprint® and Off-The-Glass® directly from the would unleash. By the second year of operamanagement software on campus in the linabled Canon imageRUNNER MFP. tion the school was experiencing an 80% savbrary and other public areas, and after a bidings compared to years prior to the deployding process awarded campus-wide print, • Costa Savings rints, copies, scans, faxes, and e-mails but also provides fingertip ment. fax and copy system to the company, Patterakes it easier than ever for students, faculty, and staff to access • Waste Reduction son says. Originally there were 285 inkjets, 62 al usability, the same Pharos user interface is featured on every • Security “We didn’t expect to have cost savings of that laser jets and 137 all-in-one devices totaling amount,” admits John Patterson, Mercyhurst’s 565 printers. The new system streamlined this • Flexibility OneCard director. “We knew our (print) costs to just 80 printers. This includes some departOff-The-Glass enables cost recovery via student pay-for-print were out of control,” he says. “It was not unusuments with very specific needs and devices, down until users authenticate themselves by swiping a magnetic stripe ID card, holding up a al to have inkjets sitting on everyone’s desk.” says Patterson.

me/password. The Departmental Chargeback feature enables faculty and staff to charge the he iMFP to a particular grant, department, or budget center, enabling to easily track proThe cost of paper, print cartridges and toner IKON Office institutions Solutions, a Ricoh company, were eating up the school’s print budget. Invided the wireless printing system, says Patcure Release Here® feature allows users to submit jobs from their computer and then release stalling a new system meant the school had a terson. The multi-function printers interfaced ost convenient, regardless of where it’s located on campus. Jobs can only be printed when the to cut those costs. with the campus card system from CBORD and ally present at chance the iMFP, so confidentiality is protected―and documents don’t get lost in piles

the school’s key IT systems. They selected a Canon multi-function printer with Pharos’ Uniprint print management software embedded. Mercyhurst uses Uniprint and its sister software Off-The-Glass, to track copies, says Ron Carson, account manager at Pharos. The copying tracking product was installed on more than 70 Canon integrated multi-function printers. The Pharos solution is server-based, Carson explains. A user can hit the print button from an application on a network-connected computer or device and the job will be held in a printer queue. The student can then retrieve the job from a multi-function printer by swiping their ID or entering their login. They can also check their account balance at the printers. “We have cash-to-card devices that allow students to put money onto their card. There’s one in the bookstore and one in the library,” says Patterson. The ability to review the list of jobs before printing and thus being able to delete jobs that are obsolete contribute to cost savings of 30%, adds Carson. What’s it take for deployment?

The Print Release screenscreen for thefor The Print Release Uniprint accessed from Uniprint printismanagement solution the iMFP’s touchscreen panel. is accessed from the touchscreen panel on the multi-function printer.

24 | CR80News | Fall 2011

There are a couple of different ways a school can deploy Pharos. The system is capable of being integrated into existing campus card systems but it can also be used as a standalone system, Carson says. “We get lots of cooperation from campus card providers,” he adds. “Blackboard is an authorized reseller of our solution and CBORD is one of our technology partners.”


At Mercyhurst all the processing happens in the CBORD system, there is no value on the card. Within the CBORD system there are different purses, one for meals, another for printing, and so forth, says Carson. The purses are separated so a student can’t use his meal plan funds or printing.

cry from the 15 cents they used to pay, and 34 cents for color versus 39 cents before.

Saving money for the campus and the cardholders

In addition to the cost savings, the system also helps Mercyhurt be more environmentally conscious. “A managed print and copy program actively promotes environmental sustainability,” Carson explains.

Print management systems save money for the institution in consumables but they can also save money for the student, says Carson. Because students have that extra chance to review a list of the jobs and cancel what they don’t need they don’t spend money on unnecessary prints. The print jobs also cost less, students pay a nickel for a regular copy, a far

The school had charged faculty 15 cents a page for a black and white copies and prints, says Patterson. Now, faculty and staff pay one cent for black and white copies or print jobs.

For students, the system offers convenience, security and cost effectiveness. “They can work on network-connected workstations or wireless laptops with the knowledge they can release their print jobs at any Pharos connect-

ed machine on campus. The system requires they authenticate at the device so there is no chance someone else will see or obtain their work,” says Carson. For the future, Patterson hopes to migrate the print management system’s card authorization to the contactless technology on the campus ID. Today Mercyhurst uses contactless for dorm access and mag-stripe for the other functions. One day Patterson would like to have everything on the contactless portion of the card. It would be, he says, a simple matter to change out the USB readers on the printers for an iCLASS USB interface reader, he adds. In the meantime, he’ll have to be satisfied with saving the college a bucket load of cash via an integrated print management solution.

Campus printing to the cloud A relative newcomer to the campus print management game is taking a different approach than previous providers. WEPA – Wireless Everywhere, Print Anywhere – lets campuses outsource their printing functions easing costs and workload. Employing cloud computing and Software as a Service concepts, WEPA can help eliminate an institution’s dependence on equipment purchases or leases, hardware and software licenses and maintenance and server integration fees. Using the system, students upload documents for printing from any Internet computer or device and then print them at kiosks. They send print jobs to the cloud from a network computer, wireless laptop or device, says Frank Griffith, CEO at the company. At kiosks placed around the campus,

they securely retrieve their jobs and print where and when it is convenient. When not in use for printing, the kiosks double as a campus communications tool – displaying announcements, emergency notifications and ads. Students can access an RSS feed to update them of different activities on campus. Targeted advertisements from local or national merchants can create new revenue for the campus. WEPA supports multiple platforms including Windows, Mac, Linux and UNIX, and offers students the option to print their documents in black and white or color, as well as doublesided prints. According to the company, more than 30 campuses will implement the system this fall and 70 are expected for spring 2012 implementations. Among the fall implementers is the University of West Florida. The Jacksonville, Fla.-based institution is working with Heartland Campus Solutions to install kiosks at the UWF Student Center, libraries, computer labs, residence halls and classrooms.

Fall 2011 | CR80News | 25


Payment cards complement student IDs in campus laundry facilities

Florida students have more payment options thanks to wireless WaveRiders A new laundry payment and management system at the University of Florida accepts the GatorOne campus ID card as well as credit and debit cards. The previous system accepted the campus card as well as cash, explains Mark Hill, assistant director of housing for Facilities Management at the school’s Department of Housing and Residence Education. The university made the switch because the mag-stripe reader on the 12-year-old machines often didn’t work making it difficult for students to use laundry on campus. “We’d seen a decrease in the usage of our machines on campus and in some cases it was because the card reader wasn’t functioning properly,” he explained. The readers used in the system were out of production and getting replacement parts wasn’t possible, Hill says. To try and drive more student use of the laundry facilities the university decided to deploy the WaveRider system from Heartland Payment Systems. Heartland’s WaveRider Laundry System offers wireless payment and account management and provides a secure method of accepting credit and debit cards to enhance convenience for students and staff. Previously, when a student wanted to use the campus card to pay for laundry he would swipe the card at the room’s single, wallmounted “gang” controller. Then the student would enter the number for the washer or dryer to be used, Hill says. With the new system each washer and dryer has its own magnetic stripe reader. 26 | CR80News | Fall 2011

Each individual WaveRider reader communicates with a single room controller using the short-range Zigbee wireless standard. Up to 40 individual machines can be controlled by a single controller. The controller talks to the outside world via an onboard cellular modem to authorize payment transactions. “The system meets all Payment Card Industry data security standards to protect cardholder data,” says Ron Farmer, executive director, Campus Solutions and Micropayments at Heartland Campus Solutions. Credit and debit card transactions are sent directly to Heartland for processing. This keeps campus networks and systems completely clear of payment card data, he explains. Campus card transactions, on the other hand, are sent directly to the GatorOne system. In the past, UF laundry payments have been split fairly evenly between cash and the campus card. With the new system the university hopes to see campus card usage go up and cash usage decrease. “Based on our experience at other campus laundries, card use should go up dramatically,” says Farmer. The campus’ laundry contractor, ASI Campus Laundry Solutions, deployed the new system in less than three weeks. The University of Florida has 520 washer and dryers for its 7,590 students in residence halls and 1,600 graduate students in university run apartments. The new system cost $220,000 to install and is expected to pay for itself over time, Hill says. WaveRider features new reporting capabilities that can be run on a daily basis, which will

make it easier to determine if a machine is out of service. “In the past we weren’t able to tell if a machine was working until a student complained but now we’ll be able to find out on a daily basis,” Hill adds. The WaveRider system also features a Webbased portal called WaveVision that enables students to view the status of washers and dryers from a computer or mobile phone. They can register to receive text messages, alerting them when their laundry cycles are complete. “This helps reduce unnecessary congestion in the laundry room,” explains Farmer. This online visibility is not unique to the Heartland solution but, according to Farmer, WaveRider is the only solution that provides it out-of-the-box with no extra hardware required. Heartland has deployed the WaveRider system at a number of campuses and off-campus residence halls. “We’ve learned that student don’t carry cash and they love the convenience of using the debit card that is already in their pocket,” says Farmer. According to Farmer, across their installations credit and debit card payments are most common at 41%, followed by student ID card payments at 33% and cash accounting for 26%. “It is our objective to accept whatever someone has in their wallet in order to increase revenues for campus auxiliaries,” says Farmer. “We’ve designed all of our payment terminals – vending, printer, point of sale  – to accept credit, debit and campus cards.”


Arizona deploys multi-app, contactless ID In the last five years, the University of Arizona has transformed its CatCard from a basic identification card to a multipurpose tool. In terms of security, the school has been particularly aggressive creating multiple levels of access using magnetic stripe, contactless smart card and biometric technologies. In 1998, the Tucson, Ariz.-based university had 14 different ID cards on campus, explains to Assistant Director of CatCard Services, Diane Tatterfield. University leadership decided to consolidate these into the CatCard. Today there are 75,000 active CatCards used to gain access to 800 locations around campus. Prior to 2006, the CatCard featured a magnetic stripe and a contact smart card. The mag stripe enabled physical access to buildings and privileges such as meal plans. Users loaded money onto the contact chip to pay for other services such as vending, laundry and photocopying. The university decided to pilot a contactless chip card five-years ago when it built the BIO5 Institute and medical research laboratory buildings, Tatterfield says. Because parts of these labs demanded high security, the university needed a solution beyond what CatCard’s magnetic stripe could provide.

Arizona CatCard at a glance: • Active cards: 75,000 • Students: 39,000 • Faculty/Employees: 12,000 • Retirees, alumni, guest researchers, vendors, and satellite campuses • Cards issued each year: 25,000 • Total number of readers: ~800 • Magnetic stripe: ~570 • Contactless: 100 • Contactless-plus-PIN: 60 • Biometric: 70 • Number of buildings on campus with contactless readers: 12

28 | CR80News | Fall 2011

Partnering with Irish smart card integrator, SmartCentric, the university developed a system of three readers that enabled different levels of access based on a particular environment’s security requirements. Options include tapping the contactless chip, tapping the chip and entering a PIN, and finally tapping the chip and presenting a fingerprint for biometric matching. The CatCard includes an NXP DESFire contactless chip. It stores a biometric template containing a series of points from the fingerprint. This stored template is later matched with a template created by a reader at the door. While most access points on campus still use the magnetic stripe, a campus wide conversion to contactless physical access is underway. All new construction includes contactless readers, including two new residence halls.

due to the contactless interface, the stripes do not wear out as quickly so cards don’t need to be replaced as often. This has decreased Arizona’s card replacement levels from 11,000 per year to 6,000 per year, says Tatterfield. The university phased-in the contactless technology as new students required their initial card and returning students replaced lost cards. Today 95% of the cardholders have contactless IDs. Controlling access privileges To leverage the CatCard’s security features, general building access is determined by the cardholder’s status. When a student signs up for a CatCard, says Tatterfield, within 15 minutes he receives access to certain facilities including computer labs, TV lounges, the recreation center, library and athletic facilities.

Mulitcard is providing the identity management platform that manages and administers the institution’s ID program. The new system replaces the university’s previous proprietary identity and access management solution.

For more fine-grained control, the building manager for each facility can dictate access for cardholders. Access can be limited to a specific time period, such as 24/7 access, business hour access or access for a certain number of days.

The price for increased security

Additional applications

The total cost for a finished card – including card stock, ribbon, printer and personnel – is $42, explains Tatterfield. Students pay $25 for the card, and employees, retirees and alumni receive their first card for free. Vendors – such as Coca-Cola, Federal Express and lab supply companies – who need access to secured areas pay full price for their cards. The CatCard office receives additional funding to cover the full cost of the cards.

The CatCard provides other services beyond identification and physical security. It is necessary to access e-mail accounts and class schedules. The CatCard also controls meal plans, manages Bursar accounts and authorizes library and recreation center services.

The university eliminated the contact chip from the card in November 2010. According to Tatterfield, improvements in technology enabled the unattended payment environments such as vending, laundry, and photocopy to move to the contactless interface. Removing the contact chip saves approximately $5 per card. Contactless technology has helped the university save in card replacement costs. Because the magnetic stripe is swiped less frequently

The contactless chip contains a wallet that holds up to $250 for use on campus. Also on the financial side, a partnership with Wells Fargo enables users to tie their bank account to the CatCard and use it for debit card and ATM functions. Contactless enables the university to explore non-traditional partnerships, concludes Tatterfield. Ongoing discussions with Tucson’s bus system could one day result in the CatCard being used for transit ticketing and fare collection. And a host of other applications are on the horizon as the CatCard continues to claw its way into the future.


Tennessee bike check-out uses student ID Example of quick add-on to card program

The University of Tennessee, Knoxville launched a pilot bike sharing system where users swipe their university ID card to check out and return bikes around campus. The pilot system includes two bike-sharing stations, each with ten bikes – seven electric bicycles and three standard bicycles. Often this type of system would have real time, or at least regularly updated, communication with the campus card system. But the UT project simply uses the student ID number off the mag-stripe and checks it against a database stored locally at the sharing station, says Christopher Cherry, assistant professor at the university. “If they’re on the list, presto, the system gets them a bike. If not, it doesn’t. It was a really easy solution and didn’t require getting into the campus card system,” Cherry explains. “We could have used a credit card number just as easily as an identifier, but then we would be storing information that required more security … no thanks.” But security could still be an issue with this type of solution. Storing card numbers locally on a device could leave the data vulnerable. There’s also the revocation issue, making sure that someone who no longer participates in the program cannot still access the system. Campus card providers are able to integrate bike share programs into campus systems. At Washington State University in Pullman the school’s CBORD system was integrated with the BIXI bike sharing system. When a student swipes the card at the BIXI station, the interface validates the patron data from the card’s magnetic stripe against the data in the CS Gold system. This ensures that the user is an enrolled student or current WSU employee before releasing a bike. Duke University, Durham N.C., also has a bike share system that utilizes the Blackboard Transact system to track usage. Bikes are registered into the Blackboard Transact system as products and assigned point values. Using Blackboard’s credit and debit functionality, students can use their DukeCard account to borrow bikes for the day. At the Duke Bikes Web site, they can go also online to check the inventory of bikes available, reserve a bike or renew their rental. The University of Tennessee, Knoxville’s program is unique in that it offers electric bikes. Each electric bicycle has an attached motor which activates when pedaling becomes too difficult for the rider. The sharing stations also have an integrated bike rack, with a battery-charging kiosk, which distributes batteries to those who check out the e-bikes. Students can simply swipe their campus ID to check out bikes, and return them to the station when finished. CycleUshare developed the two automated bike stations, which consist of an automated kiosk for check-in and check-out, as well as an integrated battery vending system whereby a user places an existing used battery for recharging and obtains a charged battery. If successful the system may be adopted into a full-scale program by the university. Perhaps then the project will pursue a more integrated tie-in with the campus card system to take advantage of additional benefits such as revocation and enrollment status. 30 | CR80News | Fall 2011


Spending. Security. Event privileges. Your campus card system should open the door to a world of possibilities on campus, online, and beyond. CBORD® is the industry leader in campus card systems that keep a new generation of students connected to their university communities. Visit www.cbord.com and take your one-card program to the next level with CBORD.

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CR80News Fall 2011  

Campus Cards, College and University Identification and Security

CR80News Fall 2011  

Campus Cards, College and University Identification and Security

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