Issuu on Google+

MAY 2014

WWW.NAILSMAG.COM

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the

issue

TIPS

for f Getting Your Nail Art Noticed (and how to charge properly)

+

Charmed Nail Art and BuyerÕs Guide


Jef Pink, creator of the French Manicure and ORLY


It all started with Pink.

TM

Since creating the French Manicure in the 70’s, Jef Pink has continued to turn industry heads with his innovative products, color expertise and unwavering commitment to Salon Professionals.

Trend-setting Color & Innovative FX Patented Rubberized Gripper Cap™ Always Professional.

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760 BEACH CRUISER AVAILABLE AT SALLY BEAUTY SUPPLY, ULTA, PROFESSIONAL SALONS & BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.

orlybeauty.com


ŠThe Coca-Cola Company. All rights reserved.

H A P P I N E S S

O F

I C O N S


Coca-Cola Red

Today I Accomplished Zero

My Signature is “DC”

You’re So Vain-illa

Sorry I’m Fizzy Today

TWO CLASSICS COME TOGETHER TO CREATE A WORLD OF HAPPINESS AND STYLE!

All shades available in GELCOLOR BY OPI for a limited time.

Get Cherried Away

18-pc acrylic display

Green on the Runway

10-pc mini pack

Orange You Fantastic!

A Grape Affair

2-pc duo pack

36-pc acrylic display

#OPICoke Call 800.341.9999 or visit pro.opi.com ©2014 OPI Products Inc. Try it on at opi.com


On Like Polish. Wears Like Gel. Off in Minutes. No Nail Damage*. (Really!)

Hands say it all. Make sure your client’s hands say it powerfully with the only Power Polish by CND. Beauty Professionals are the pulse of CND, that’s why we’re committed to remaining a 100% professional brand. Finally, the power is in your hands.


Model is wearing CND Shellac Tutti Frutti.

Š2014 Creative Nail Design, Inc.

* When used as directed.


-LLS[OLHSS\YLVMZHUK`ILHJOLZ[YVWPJHSYLLMZHUKL_V[PJÅV^LYZ 0UK\SNL`V\YZLSM^P[O[OL.LSPZO*VSVYZVM7HYHKPZLJVSSLJ[PVU WYLZLU[PUNZOHKLZZVLU[PJPUN`V\^VU»[ILHISL [VYLZPZ[[OLJHSSVM[OLPZSHUK

6-Piece Display* 12-Piece Display

*Display not sold at CosmoProf and Armstrong McCall locations

Scan • Watch • Learn

gelish.com

Performs like Gel, Applies like Polish™


Featured on Model

LIME ALL THE TIME 01623

RUB ME THE SARONG WAY 01622

PACIFIC SUNSET 01619 ROCKIN’ THE REEF 01618

MALI-BLU ME AWAY 01621

714. 773. 9758 • © 2013 Hand & Nail Harmony, Inc. Made in the USA

HM-3041

TAHITI HOTTIE 01620


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gelaze.com #ChinaGlazeGelaze www.nailsmag.com/fifi/15295


t Expressive colour palette with 49 top selling China Glaze速 shades t Fast & innovative 2-in-1 gel polish needs no primer or bonder t Weeks of wear with no chipping or dulling


Š 2014 Hand & Nail Harmony, Inc. HM-3220

BRINGING SEXY BACK

714. 773. 9758 | ProHesion.com |


cnd.com Š2014 Creative Nail Design, Inc.


POLISH REINVENTED Week Long Wear (Really!) No Base, Self-Adhering Color Coat Two Steps for Faster Service Time Durability Increased with Natural Light


Iconic. Innovative.

WE'RE

trending • CUTTING-EDGE EFFECTS • TREND-SETTING COLORS • QUALITY FINISHES


INTRODUCING IBD NAIL LACQUER

The standard of excellence in gel technology, ibd is excited to answer your need for high quality nail lacquers. Our signature line of collections will showcase the hottest trends and colors, latest deco technology and offer a full service range, complete with corresponding gel shades.

Iconic. Innovative.

Social Lights Collection shown from top left: Yacht-a Yacht-a Yacht-a, Billion-Heiress, Chic to Chic, Dockside Diva, Full Blu-um, Polo Can U Go, Cashmere Cutie, Gala-Vant.

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ISLAND TREASURES Island inspired shades that will transport you to paradise.

GOING NATIVE (C)

MAKING WAVES (C)

TAKE ME TO YOUR TRIBE (C)

BEACH BABE (C)

SARONG BUT SO RIGHT (S)

AVAILABLE AT

Call 714.773.9758 or go to MorganTaylorLacquer.com ©2014 Nail Alliance-Morgan Taylor HM-3226

TROPICAL PUNCH (C)


Featured Shade: Making Waves


e h t r o f k Loo

! W E N rvice Full Se ional s Profes Design t Nail Ar at all Center rof® P Cosmo s n Locatio

NAIL SUGAR™ is available in 10 high-energy, holographic shimmer styles!

CREAMCICLE 719770

HYPERACTIVE 719771

GOLDEN TICKET 719772

COTTON CANDY 719773

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CHERRY COLA 719775

SUGAR RUSH 719776

SALT WATER TAFFY 719777

SWEET TOOTH 719778

BLACK LICORICE 719779


T R A AIL

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All Neon shades are available in GELCOLOR BY OPI

Call 800.341.9999 or visit pro.opi.com • ©2014 OPI Products Inc.


Models are wearing: Life Gave Me Lemons, Hotter than You Pink, and Push & Pur-Pull • Colors shown from bottom to top: Push & Pur-Pull, Hotter than You Pink, You are So Outta Lime!, Down to the Core-al, Life Gave Me Lemons, Juice Bar Hopping


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cnd.com Š2014 Creative Nail Design, Inc.


ANOTHER BREAKTHROUGH FROM CND. From the innovators of CND Shellac™ comes a superior removable gel system that revolutionizes nail technology: Brisa Lite.

EASY ON. EASY OFF. EXCEPTIONAL WEAR. Smoothing Gel, the power partner to CND Shellac, perfects and smooths. Sculpting Gel, a light enhancement, adds shape and length.

th

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TREAT YOUR NAILS RIGHT FOR THIRTY YEARS, I’VE BEEN PASSIONATE ABOUT MY NATURAL NAIL CARE PHILOSOPHY. IT IS THE BASIS FOR ALL OF THE PRODUCTS IN MY LINE AND I’VE CUSTOMIZED FORMULAS TO MEET THE SPECIFIC NEEDS OF EACH NAIL TYPE. GORGEOUS COLOUR STARTS WITH THE RIGHT FOUNDATION. LET ME HELP YOU DISCOVER THE PERFECT TREATMENT FOR YOUR NAILS.

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FIND INSPIRATION IN MORE SHADES THAN EVER


Classic l00% pure gel polish shines in I54 colors and counting. Iconic. Innovative.

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{in this issue}

May 2013 Volume 32, No. 4

the

Features

issue

160 Making the Most of Mother’s Day Mother’s Day is just a flip of the calendar away, and what mom couldn’t use a little TLC for her special day? We contacted a few spas to see how they plan to pamper moms.

160

164 Charmed, I’m Sure Charms aren’t just for bracelets anymore. These metallic sparklers can be added to any nail for artistry that pops. Get your nail jewelry from one of these suppliers and ofer your clients something truly special. 170 Lucky Charms Whether you are superstitious or not, these nail charms can make any client feel lucky. Nails have been likened to jewels before, and with these sparkly add-ons they are definitely a statementmaking accessory.

164

174 The Price Is Right Nail art pricing should be easy for both you and your clients to understand. Charge what your designs are worth with the help of these tips from successful techs.

174

178 Thinking Beyond the License Adam Tran, a nail technician who went from working in a familyowned salon to styling nails for celebrities, shares his 10 tips for professional success.

178

page 160

MAY 2014

page 96

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page 134 page 156

page 130 page 174

t of Making the Mos Services Mother’s Day Should You Mix Friendship? Business with The Cure for iety Inspection Anx

Cover Look

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Nails: Lauren Wireman, Cape Coral, Fla. Photographer: Vu Ong Model: Ciara Pisa

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the

issue

TIPS

ffor Getting Your Nail Art Noticed (and how to charge properly)

+

Charmed Nail Art and Buyer’s Guide

page 164 page 170


READY, SET, REMOVE!

1

EXPERT TOUCH 1 Expert Touch Lacquer Remover Superior for GelColor removal! Leaves cuticles soft and smooth. 2 Expert Touch Removal Wraps Easy-to-use, economical removal foils with absorbent pad.

2

3 4

3 Expert Touch Removal Wrap Dispenser

Exclusive design conveniently dispenses Expert Touch Removal Wraps. 4 Expert Touch Salon Mitts Helps keep hands and fingers warm for faster removals!

GELCOLOR • ICONIC OPI COLOR IN A SERVICE ONLY YOUR SALON CAN DELIVER! MODEL IS WEARING GELCOLOR BY OPI BUBBLE BATH FOR MORE INFORMATION ABOUT GELCOLOR BY OPI, LOG ON AS A PRO AT OPI.COM! ©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com


{in this issue}

76

Technique p. 68

Business p. 122

72 Demos Step-by-steps from Minx and Bodipure 76 Signature Services Step-by-steps for a Signature Hot Stone Pedicure and a Scintillating Mint Pedicure

126 Crowdsourcing What social media platform has best worked for your business?

80 Behind the Scenes Find out how to do the nails that are on this month’s cover.

92

Style p. 82 88 Nail Art Studio Step-by-steps on new nail art designs 92 King of the Monsters Nail artists create their best Godzilla-inspired nail art for the May 16th premiere of the new movie Godzilla. 96 Photograph, Post, Repeat Many salons are making use of step-and-repeatstyle background when photographing nail art for the web. Take a look at why these chic advertising tools are catching on and how you can join the party.

130

120 Boutique: Mom-To-Be Gifts Your clients can shower the expectant mothers in their lives with some serious love. Whether trying to stay sane and organized or just in need of some personal pampering, moms-to-be will appreciate these must-have items.

154

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In Every Issue 48 50 54 56 64 66 180 186 190 198 201 214

On My Mind We Hear You Calendar Nails File Freebies & Giveaways On The Road Ad Index Reader Nail Art Product Spotlight Get The Look Deal Sheet My Other Life

128 All I Really Need to Know… NAILS talked to nail techs about what they learned in their first month in the real world. 130 Show Us…Your Clever Nail Art Displays Check out these clever ways to showcase your artistic talent. 134 Mixing Business with Friendship Want to open a salon with a family member or bestie? Great! But first make sure you are fully prepared — legally and emotionally. 140 Salon Profile Very Polished Nail Lounge focuses first on the care of the nail and second on style.

Health p. 144 148 Something to Talk About: Ingrown Toenails Pesky and painful, ingrown toenails are often the result of improper filing or ill-fitting shoes. Here are a few ways to deal with this common culprit. 150 Is Ours a Risky Business? After almost three decades, a rare diagnosis prompts one nail tech to ask the question, “Is this related to my work?” 154 Chemist’s Corner: Glitter Read what Light Elegance president Jim McConnell has to say about how these tiny, brilliant flecks are made and why they sparkle. 156 The Cure for Inspection Anxiety Do you sufer from salon inspection anxiety? Get prepared and be proactive. 158 Client of the Month: The Mom-to-Be Your pregnant client needs special pampering. Learn about the challenges she’s facing so you can lend a helping hand and ease her discomfort.


saturated Introducing the

BAKED

créme

hot tropics shimmer

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Infused with heat-treated pigments and specialty micas PLUS vitamins A, E & B5 to help nourish and protect nails.

lush glitter

tropical pop créme

ablaze shimmer

neon heat créme

www.nailsmag.com/fifi/15168

AVAILABLE AT SALLY BEAUTY SUPPLY, ULTA, PROFESSIONAL SALONS & BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.

orlybeauty.com


new at

nailsmagg

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

Step and Repeat

See our own background in action. www.nailsmag.com/ w orlandomanicam o

The Nail Motherload. Make sure mom is pampered this Mother’s Day. www.nailsmag.com/mothersday

Up for Display Learn how to make your own shadowbox to display your nail masterpieces. www.nailsmag.com/shadowbox

Naill Art Is Here to Stay Are you linked in to all of our nail art networks? > Upload and share at Nail Art Gallery. http://nailartgallery.nailsmag.com/ > Peruse the best nail art on the web and learn how to recreate the designs on the pages of Nail Art Gallery Magazine. www.nailsmag.com/nailartgallerymagazine > Read features and how-to’s from nail art professionals. www.nailsmag.com/nailart > See a new nail look for every day of the year. www.blogs.nailsmag.com/365nailart

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Behind the Nails

You’ve enjoyed their nail art, now learn about their work on larger canvases. www.nailsmag.com/ stuffofartists


Model is wearing “Wait N’ Sea”

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Available exclusively at fine beauty supply stores. Apple and the Apple logo are trademarks of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

www.nailsmag.com/fifi/15119

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{on my mind} All Nail Art, All the Time Nail art is on my mind. And I am not the only one. It only takes a quick glance at Instagram or Pinterest to see that nail art is on the minds of plenty of others too. According to NAILS 2013-2014 Big Book, 84% of salons currently offer nail art. Are you one of them

or are you missing out on this growing market? (Nail art can be anything from a simple ombré fade to a completely tricked out set of stilettos.) I’ve been in this business for 15 years and I’ve seen my fair share of nail art. And while I’ve always appreciated the artistry of it, I hadn’t considered wearing it myself — until about a year and a half ago. What made me change my mind? It started with a nail tech who gave me a little push by suggesting I try a single accent nail, and it steadily progressed to full-on decorated sets that include charms, crystals, decals, and more. (The accent nail is the “gateway drug” to fully decorated nails.) From elaborate nails on fashion runways to celebs showing off their accessorized nails on the mani cam at award shows, nail art has truly gone mainstream. And I believe this second coming of nail art (should we call it Nail Art 2.0?) is due in large part to new products on the market. Gel-polish and soak-off color gels make it easier than ever to create longer-lasting works of art on the nails. Modern decals and appliqués make it possible for even the least artistically inclined nail professional to create high-end looks. And charms, studs, crystals, and more are making embellishments the new norm. For this month’s Nail Art Issue, we wanted to address a few things that can make your nail art business more successful. From pricing tips to photography techniques to some inventive ways to display your nail art, we’ve got ideas for you to incorporate into your own business. And with the major trend of embellished nails we’ve seen growing over the last year, we also decided to include a charm-themed buyer’s guide and beautiful nail art pictures with some of these cool charms to get you inspired to create your own. And if all of this isn’t enough, I want to remind you of a few places you can check out daily to get your nail art fix: 1. Nail Art Gallery (nailartgallery.nailsmag.com): Create your own free profile and share your nail art pictures with other nail art aficionados and potential clients. You can connect with other nail artists and “like” and comment on others’ photos. It also serves as a great portfolio for you to showcase your work to your clients. 2. Nail Art Gallery Magazine (www.nailsmag.com/nagtablet): Our digital-only, tablet-friendly magazine showcases the best of Nail Art Gallery and more, and is delivered each month directly to your inbox. Sign up to receive this great nail art-focused publication. 3. 365 Days of Nail Art (www.nailsmag.com/bloglist/365nailart): This blog features one new nail art image every day of the year. Scroll through to see some of our favorites and get your own art featured by emailing Beth.Livesay@bobit.com. That’s a lot of inspiration. Now we want to see what you are creating. Send your nail art pictures to editor@nailsmag.com. And don’t forget to follow us on Instagram (@nailsmagazine) to play along with our 31 Day Challenge. (Search for the hashtag #31Nails2014.)

Hannah.Lee@bobit.com

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my Here are a few of s. most recent nail look from It’s a far way off only the days when I’d nails. wear natural/nude


COLOR AT THE SPEED OF LIGHT A SERVICE ONLY YOUR SALON CAN DELIVER!

HAND-SENSOR ACTIVATED FULL FIVE-FINGER CURING 50,000 HOURS OF LED PERFORMANCE EXCEEDS SAFETY APPROVALS IN ALL COUNTRIES OF DISTRIBUTION

OPI LEDLIGHT THE WAVELENGTH OF THE FUTURE

MIRROR-FINISH INTERIOR FOR EVEN LIGHT DISTRIBUTION

15, 30, 45 AND 60-SECOND MEMORY SETTINGS

ADJUSTABLE “FEET” FOR CONVENIENT PEDICURE USE

2 EASY-ACCESS POWER PORTS

32 STRATEGICALLY-PLACED, SILICONE-ENCAPSULATED LEDS

©2014 OPI Products Inc. Call 800.341.9999 or visit pro.opi.com


{we hear you} A BOBIT BUSINESS MEDIA PUBLICATION

WEB POLL

How do you stay energized at work?

What’s your favorite nail trend?

Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

41%

31%

Energy drink/ Cofee/Tea

Getting eight hours of sleep a night

26%

2%

Keep moving around the salon

Working out before/ after work

TWITTER

www.twitter.com/nailsmag

Dundee, Scotland

We were thrilled that U.S. speedskater and Sochi Olympian Jessica Smith reached out to us:

Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com w

Jessica Smith mith Salt Lake City

FACEBOOK

Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Ofcer Richard E. Johnson COO/Group Publisher Cyndy Drummey

mag www.facebook.com/nailsmag Sarah Petersen: #godzillamovienailart

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MAY 2014

space glitter

Art Director Danielle Parisi Danielle.Parisi@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Long po Graphic Artist Yuiko Sugino almond-s inty haped nails Yuiko.Sugino@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com

For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com

@TheJessicaSmith @nailsmag let’s do nails sometimee

NAILS MAGAZINE

Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Beth Livesay Beth.Livesay@bobit.com Negative Senior Editor Tracy Rubert Tracy.Rubert@bobit.com Associate Editor Brittni Rubin Brittni.Rubin@bobit.com y Contributing Writers Chunk Michelle Pratt, Erin Snyder Dixon, Sree Roy

West Coast Sales Shannon Rahn, (310) 533-2434 Shannon.Rahn@bobit.com g Ring finger blin Eastern Sales Manager Polka Mary Baughman, (562) 377-0465 dot Mary.Baughman@bobit.com Sales & Marketing Coordinator Amy Martin Amy.Martin@bobit.com Audience Marketing Director Tony Napoleone

@BagoleyBags This nail tech jute bag from @BagoleyBags is too perfect:

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r d silve n a ld Go jewels metal

>>>


© 2014 Hand & Nail Harmony, Inc. • Made in the USA

HM-3318

The Best.

Need We Say More?


VERY PINTERESTING

INBOX

www.pinterest.com/nailsmagazine We are now up to 106 boards and are coming up with new ones all the time. If you would like to join in on the pinning fun, e-mail your Pinterest profile to beth.livesay@bobit.com for a group board invitation. Here’s a sample of what you’ll find us pinning:

1. Just in time for Memorial Day, these American flag French-tipped nails by Brenda Carstens of Total Bliss Salon and Spa in Gilbert, Ariz., were pinned over 1,000 times.

I’ve been accepted to do the INM educator training with Lorena Marquez in April. I’m so excited! This has been my goal for so long. All the encouragement everyone has given me means so much. I have done classes with these wonderful ladies before and I’m feeling like part of this wonderful industry again.

Bonnie Haberlin

Via e-mail

I am thrilled to see that you have published a whole section about nail wraps coming back. I have been disappointed that NAILS Magazine hardly ever mentions those types of nails. Wraps are all I have done for over 20 years and I was afraid the great nail enhancement was getting phased out of the industry. Thank you for giving it some attention and the credit those types of nails deserve. I hope to see more about them and maybe some more creative uses.

1

2. Isabel Beukes of Diamond Nails in Rustenburg, South Africa created these summery strawberry nails that were pinned over 3,000 times.

Andrea Haefele Via Facebook

2

INSTAGRAM

www.instagram.com/nailsmagazinee

@leximartone at the NAILS mag booth!

@lavaqueprofessional Thank you for stopping by @nailsmagazine! Pleasure to finally get to meet you in person Hannah.

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@mrluisnails NYFW! Backstage at last night’s @penarandaworld show working with child prodigy @polishedgirlz.


White Sand Beaches

Long Weekend

Colorful Paradise

Rest & Relaxation

Palm Trees Rustle

Seeking The Sun

shimmer

crème

crème

crème

crème

crème

brush on high intensity one coat lacquer from the creators of award winning

Seche Vite

Model is wearing “Colorful Paradise” on her tips and “Long Weekend” on her toes.

www.nailsmag.com/fifi/15104


{calendar} Sun

Mon

Tue

Wed

6

Sat

2

3

7

8

9

10

May Day: Spring flowers are the common denominator for many May Day celebrations. Create custom floral nail looks.

5

Fri

1

MAY 4

Thu

Throw a Kentucky Derby party. Serve Mint Juleps, finger sandwiches, and ofer discounts to anyone coming in wearing a fabulous hat. Create a special “run for the roses” pedicure.

Cinco de Mayo

Help teachers celebrate Teacher Appreciation Week by ofering them discounted services all week long. You can also create a promotion to sell gift certificates to clients to give to teachers.

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12

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Mother’s Day: Turn to page 160 to see some examples of mother’s day services and promotions. Or log on to www.nailsmag. com/mothersday to see everything we have to ofer on the topic.

25

May is Healthy Vision Month. Nail techs put a lot of strain on their eyes. Schedule an eye exam to make sure you’re taking care of your vision!

26

Remember those who lost their lives while serving their country on Memorial Day. Close the salon and spend the unofcial start of summer enjoying a BBQ or picnic with friends and family.

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May is National Physical Fitness and Sports Month. Go to www.FOH.hhs. gov/calendar to find how to motivate your coworkers and clients to make physical activity part of their everyday lives.

17

Armed Forces Day. Ofer local military members and their spouses discounted or free manis/pedis to thank them for their service.


RE• IMAGINED ILLUMINATED MICRO-CRYSTALS

LONG-WEARING

www.nailsmag.com/fifi/15161

RICH, LAYERING PIGMENTS


{nails file} Free Foot Care Offered to Diabetics in St. Kitts It takes a special group of people to donate time, services, and money for the health of feet. The North American School of Podology (NASP) recently went beyond the call of duty to make a difference to the feet of almost 900 people living on the island of St. Kitts. From January 21 to 24, NASP — along with its graduating class of 2014 — offered a unique free four-day foot care clinic to help Kittitians with skin- and nail-related foot problems. Under the leadership of NASP founder Dr. Katharin von Gavel, a dynamic group of 60 dedicated doctors, nurses, estheticians, pedicurists, and support staff took their wealth of foot care expertise to St. Kitts. Thirtytwo members of the team were graduating students from NASP who were completing their residency program for the Bachelor of Science in Podology (BSc Pod) designation offered in conjunction with the Open International University of Complementary Medicines. The NASP has returned to the island four times in the last eight years. The graduating students once again attracted long lines by offering foot care for diabetics and a host of other conditions, including extreme rough and dry skin, painful cracked heels, and severely thickened toenails. Part of the service included education on home care and proper footwear. “I can’t believe how many people we helped while in St. Kitts, plus what a difference it made in the lives of the islanders and our students. This is truly a life-changing experience,” says NASP president Vicki Malo. “We had so many generous companies donate product and time to our cause, plus several of the locals volunteered their time to help with cleaning/ disinfecting, hauling water, and generally making the event run as smoothly as possible.” For additional information and to view the range of courses being offered by NASP, visit www.northamericanschoolofpodology.com.

1

2

3 1. Volunteers are hard at work during the four-day free foot care clinic to help residents of St. Kitts. 2. The students, educators, and support staf are gathered.  Each member of the team played an instrumental role in making the event a success. 3. After two years of study, a happy bunch celebrates the completion of their BSc. Pod.

Aveda Founder Horst Rechelbacher Dies at 72 Aveda founder Horst Rechelbacher passed away in February at his home in Osceola, Wis. He was largely credited as the person who put the “spa” wellness focus in the salon. Said Dominique Conseil, global president of Aveda: “Horst led a life of extraordinary leadership, creating a vision of what he wanted to be, and then bringing that vision to reality. He became a prominent world-class stylist in his youth. Later as a salon owner, he created a unique model of economic sustainability for salons and spas. He brought holistic beauty to the industry, connecting hair, face, and body as one. He was a life-long student who journeyed around the world gathering knowledge on the benefits of plants and Ayurveda, the ancient healing art of India. “In 1978, he started Aveda with the ambition of developing beauty products that would care for professionals, their guests, and our planet through the power of pure flower and plant essences. Beyond a business, Aveda became a lifestyle and a global movement empowering many to live more balanced lives to achieve a sense of harmony in body, mind, and spirit.” Rechelbacher died from pancreatic cancer. He was 72.

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8 TRuettororials

Nail

V

i nn t aa g e

Vibe

Modern Style

May/June 2014

Shop 24/7 at www.cosmoprofbeauty.com Text “COSMOPROF” to 96000 to join CosmoProf Mobile Connect for exclusive ofers! You

twitter.com/cosmoprof youtube.com/thecosmoprofbeauty

facebook.com/cosmoprofbeauty pinterest.com/cosmoprofbeauty


Redeem these coupons for geat deals! SAVE $5.00 Gelish Harmony Dotting/Marbling 5-Pc Tool Kit (#210117) The perfect nail art tool for pretty polka dots.

Now only $19.95 with coupon. Regular Salon Price $24.95. Coupon # 444441

Save 50% Nail Tek Intensive II (#824002) at a special price! Strengthen and fortify weak, brittle nails.

Now Only $2.75.

FREE Morgan Taylor Lacquer With the purchase of one Harmony VitaGel Strength (#210119) or Recovery (#210118) VitaGel is the perfect base coat for Morgan Taylor Lacquer.

$4.25 Coupon Value. Regular VitaGel Salon Price $19.95. Coupon # 444442

Buy 1, Get 1 FREE IBD UV Topcoat (#329059) cures with any UV lamp. Use over natural nails, enhancements or lacquer for a super durable fnish.

2 for $7.94.

Regular Salon Price $5.50.

$15.90 total salon value.

Coupon # 444445

Coupon # 444446

FREE China Glaze Nail Lacquer No purchase necessary. Offer only valid at CosmoProf Stores. Limit 1 per customer.

Up to $4.25 salon value. (Not valid on premium priced lacquers.) Coupon # 444447

FREE OPI Beach Towel With purchase of the OPI Hello, Flamingo lacquer collection (#864420) Available exclusively at CosmoProf, featuring 2 exclusive colors you won’t fnd anywhere else!

$52.00 salon offer. $64.00 total salon value. (No Coupon Necessary)

Limit 1 per customer. Coupon expires 6/30/14 or while supplies last at CosmoProf ® and participating Armstrong McCall stores only. Must present CosmoProf ® PROCLUB® card when redeemed. Not valid with any other offers or prior purchases. One coupon per member. Void where prohibited. Coupon not redeemable for cash. Not valid if altered or resubmitted.


Redeem these coupons for geat deals! Buy 1, Get 1 FREE

Save 50%

GENA Pedi Spa Scrub, 16 oz. (#931392) Luxurious lavender and mint foot scrub infused with Argon Oil.

Cuccio Naturalé DetoxSoak 4 oz. Massage Serum (719385) Somatology massage technique for balance and destress.

2 for $17.50.

Now only $4.49.

$35 total salon value. Coupon # 444390

Save 50% Be Natural by Prolinc Original Callus Eliminator, 4-oz. (#376006) Fast-acting formula softens calluses in minutes.

Now only $5.47. Regularly $10.95.

Regularly $8.99. Coupon # 444394

FREE Virtual Bond! Free Dashing Diva Virtual Bond (#697160) with purchase of Dashing Diva Virtual Nails at regular price. Choose from French (#697118) or Matte (#697117).

$14.99 salon offer. $18.99 total salon value.

Coupon # 444398 Coupon # 444437

Save $1.00

Now Only 99¢

Try New Cina Pro Nail Sugar. Nail art in a bottle with light-up cap for precise application.

Try Seche Vite Dry Fast Top Coat (#716131) Special 1/8-oz. mini bottles available for a limited time only!

Now only $5.99.

Now only 99¢ each.

Regularly $6.99.

Regularly $1.99.

Coupon # 444439

(No Coupon Necessary)

Limit 1 per customer. Coupon expires 6/30/14 or while supplies last at CosmoProf ® and participating Armstrong McCall stores only. Must present CosmoProf ® PROCLUB® card when redeemed. Not valid with any other offers or prior purchases. One coupon per member. Void where prohibited. Coupon not redeemable for cash. Not valid if altered or resubmitted. JUNE 2014

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Timeless Beauty Welcome to Vintage Vibe, Modern Style, a collaboration between NAILS Magazine, CosmoProf, and Armstrong McCall. Many of your favorite nail care companies have joined forces with these two full-service distributors to create exclusive collections just for you. Retro and vintage elements that were popular in the 1940s, ’50s, and ’60s are still popular today. No matter if we’re looking at kitschy symbols of days gone by or pretty patterns that evoke a vintage feeling, nail techs can make the most of this theme by creating custom looks for clients. And always remember the old adage…beauty truly is timeless. In this booklet, we’re offering you eight great retro nail art designs to add to your repertoire…and all the products you need to create these timeless looks.

V

i nn t aa g e

Vibe

Modern Style

Must Have Colors: Mint Green and Flamingo Pink Minty green and famingo pink are the offcial colors of the Vintage Vibe, Modern Style promotion. Offer your clients a trendy look with this retro take on the pink and green craze, Many of the manufacturers seen in these pages have created custom colors available only at CosmoProf and Armstrong McCall.

China Glaze’s Dance Baby

Morgan Taylor’s Mint Chocolate Chip

Dessert First

Gayla Snell, Venique Nail Lacquer’s lead nail technician and co-owner of Southern Beauty Review, created these darling fshnet candy nails to go with the polish brand’s Dessert First retro collection. She used Dominating Thigh Highs for black pattern and Step’n Out in Style for the pink portion of the nail. Then, top off the fun candy stickers with Tiramisu for You from the Dessert First Collection to add a touch of glitter.


Kitschy and Cute Some symbols just scream vintage. Here’s a list to get you started for creating fun, retro nail art designs:

The Art of the Pin-Up The pin-up model has become a symbol of vintage culture. Originally intended to be mass-produced pictures that could be “pinned up” on a wall, the early pin-up girls grew to fame during World War II when their pictures were posted in GI lockers and adapted as nose art on WWII bombers. The popularity of the pin-up look has never faded and is now a common tattoo request, in addition to being an emblem of vintage beauty. You can create your own pin-ups on clients nails. Many thanks to NAILS Next Top Nail Artist 1st runner-up Lauren Wireman for creating our ’50s-themed pin-up stiletto nails with retro patterned undersides. You can fnd a step-by-step tutorial for these nails at www.nailsmag.com/retropinup.

Pin-ups

Bowling bags

Cupcakes

Cherries

Polka dots

Jukebox

Record players

Hello, Flamingo

Poodle skirts

New from OPI, the Hello, Flamingo collection includes six fun, retro colors, including two exclusive colors — Flamingo Tini Pink and Feel the Mo-Heat-Oes Green — available only through CosmoProf and Armstrong McCall. The other best-selling colors in the collection are Pink Flamenco, Alpine Snow, You’re Such a Buda Pest, and No Room for the Blues. The collection also comes with a free OPI Summer Beach Towel/Tote (above). A mini-pack of Flamingo-tinis (at left) is also available with one each of Flamingo Tini Pink, Feel the Mo-Heat-Oes Green, Alpine Snow, and You’re Such a Buda Pest.

Checkerboard

Cat eye glasses

Aprons

Bright foral prints

Tiki/hula


Gelish French Polka Dot

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1. Prep the nail and apply Nail Surface Cleanse to a lint-free nail wipe to remove any dust. Apply pH Bond and apply a thin coat of Foundation Base Gel to the entire nail and cap the free edge. Cure in the Gelish 18G LED light for 5 seconds. Apply a thin coat of Gelish Simple Sheer and cap the free edge. Cure in the Gelish 18G LED light for 20 seconds.

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2. Apply a thin coat of Gelish Let’s Go to the Hop near the free edge to create a French manicure design. Cure in the Gelish 18G LED light for 30 seconds. Repeat this step for more coverage.

3. Using a dotting tool and Gelish One Cool Cat, place small dots within the French manicure design. Cure in the Gelish 18G LED light for 30 seconds.

4. Using a dotting tool and Gelish Arctic Freeze, place small dots within the French manicure design. Cure in the Gelish 18G LED light for 30 seconds. Apply a thin coat of Gelish Top It Off and cap the free edge. Cure in the Gelish 18G LED light for 30 seconds. Remove the tacky layer with Gelish Nail Surface Cleanse and a lint-free wipe. Apply Gelish Nourish Cuticle Oil and massage into the cuticle area.

shopping list ❑ Gelish Let’s Go to the Hop ❑ Gelish One Cool Cat ❑ Gelish Arctic Freeze ❑ Gelish Simple Sheer ❑ Gelish pH Bond ❑ Gelish Foundation ❑ Gelish Top It Off ❑ Gelish Nourish Cuticle Oil ❑ Gelish 18G LED Light ❑ Gelish Nail Surface Cleanse ❑ Lint Free Nail Wipes ❑ Dotting Tools

G E T T H IS

LOOK


Pin up your curls and hit the road! The Gelish Playin’ It Cool collection takes you on a blast to the past with four brandnew retro-inspired shades that will last you from the sock hop to the drive-in movie.

PLAYIN’ IT COOL 12 PC DISPLAY

Featured on Model

CRUISIN’ THE BOULEVARD LET’S GO TO THE HOP

ONE COOL CAT

Performs like Gel, Applies like Polish™

gelish.com 714. 773. 9758 • Made in the USA © 2013 Hand & Nail Harmony, Inc.

HM-3241

DOO WOP


Morgan Taylor Vintage Geometric

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1. Apply a thin coat of Morgan Taylor Go Ahead and Grow Base Coat. Apply a thin coat of Morgan Taylor Cruisin’ the Boulevard. Repeat this step for enhanced coverage.

2. Using a mini striper brush, create small squares on the nail with Morgan Taylor One Cool Cat.

3. Wipe off the mini striper brush and create small interlocking squares on the nail with Morgan Taylor Doo Wop.

4. Clean the mini striper brush and create a star design on the nail with Morgan Taylor Let’s Go to the Hop. Apply a thin coat of Morgan Taylor Need For Speed Top Coat.

shopping list ❑ Morgan Taylor Cruisin’ the Boulevard ❑ Morgan Taylor Doo Wop ❑ Morgan Taylor One Cool Cat ❑ Morgan Taylor Let’s Go to the Hop ❑ Morgan Taylor Go Ahead and Grow Base Coat ❑ Morgan Taylor Need for Speed Top Coat ❑ Mini striper brush

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HI

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Drop the top and take a ride in style.

DOO WOP

CRUISIN’ THE BOULEVARD

ONE COOL CAT

LET’S GO TO THE HOP

Matching shades are available in Gelish® Soak-Off Gel Polish

CRUISIN’ IN STYLE 12 PC Display

Featured on Model

CRUISIN’ THE BOULEVARD

AVAILABLE AT:

Call 714.773.9758 or go to MorganTaylorLacquer.com ©2014 Nail Alliance-Morgan Taylor HM-3241


CND Polka Dot Puzzle

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1. P.E.P. the natural nails. (For details see the VINYLUX™ Weekly Polish System Step-by-Step

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online at www.cnd.com.) Apply two thin layers of VINYLUX Mint Convertible.

2. Apply a layer of VINYLUX Cake Pop diagonally across the nail. 3. Dip the tip of a large stylus into VINYLUX Cake Pop and apply dots over the Mint Convertible. Continue applying dots in descending sizes along the line.

4. Repeat this technique with VINYLUX Mint Convertible, over the Cake Pop. Apply a layer of VINYLUX Weekly Top Coat. Nails by CND Education Ambassador Shelena Robinson

shopping list ❑ VINYLUX Mint Convertible ❑ VINYLUX Cake Pop ❑ VINYLUX Weekly Top Coat ❑ Stylus

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POLISH REINVENTED Week Long Wear (Really!) No Base, Self-Adhering Color Coat Two Steps for Faster Service Time Durability Increased with Natural Light

cnd.com Š2014 Creative Nail Design, Inc.


Venique Pink Cherry Retro Nails

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1. Properly prep the nail and wipe with alcohol. Apply one thin coat of Venique Sticky Base Coat. Apply one thin coat of Venique Step’n Out in Style to the entire nail and let dry.

2. Using a dotting tool and the Venique Tiramisu for You, place dots wherever you want cherries to be and let the nails dry completely. 

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3. Using a striper brush and green polish or acrylic paint, draw stems and connect the two cherries. (You can also use a green, fne-point, Sharpie permanent marker.) Take a small brush and place small accents on the cherries using Venique Wing Tip White. Finish the design with a thin layer of Venique Top Coat over all the nails, making sure to cap off the free edges. 

shopping list ❑ Venique Step’n Out in Style ❑ Venique Tiramisu for You ❑ Venique Wing Tip White ❑ Venique Sticky Base Coat ❑ Venique Top Coat ❑ Striper brush ❑ Dotting tool

G E T T H IS

LOOK


REt IMAGINED ILLUMINATED MICRO-CRYSTALS

t

LONG-WEARING

t

RICH, LAYERING PIGMENTS


Young Nails Retro Rose

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1. Prep the nail as usual. Apply Protein Bond on the entire nail. Apply a second coat of Protein Bond on the entire nail. Apply a thin layer of Speed Clear acrylic to the natural nail. Apply a thin layer of Pop Bright Turquoise to the entire nail.

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2. Cap the nail in Speed Clear acrylic to get your strength and structure. File and shape the nail. Using White Kaleidoscope Gel Paint, apply small white dots on the nail using a dotting tool and cure in a UV light for one minute.

3. Mix Kaleidoscope Red and White Gel Paint together to get a Pink Gel Paint and apply small pink dots on the nail using a dotting tool. Cure in a UV light for one minute. Apply Finish Gel Sealer to the entire nail and cure in UV light for two minutes.

4. Lightly buff the area where you will be placing your 3-D fower. Using Red acrylic and the Imagination Art Brush create a 3-D fower on the nail. Nails by Sabella Snyder (Pasadena, Calif.)

shopping list ❑ ¼ oz. Protein Bond ❑ 45g Speed Clear Acrylic ❑ 6 oz. Nail Liquid ❑ ¼ oz. Pop Bright Turquoise ❑ 7g Kaleidoscope Red Gel Paint ❑ 7g Kaleidoscope White Gel Paint ❑ Imagination Art Brush

G E T T H IS

LOOK


Cina Rhinestone Tuxedo

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1. Apply two coats of baby pink and raspberry pink. 2. Apply two strips of Design-A-Line striping tape down the nail in parallel lines. 3. When the polish is still wet, peel off the striping tape to reveal the base color. Apply CinaPro Professional Top Coat.

4. While the top coat is still wet, apply a Bow Charm at the cuticle area and accent it with rhinestones from the Pink Princess Kit.

shopping list ❑ CinaPro Pink Princess Kit ❑ CinaPro Design-A-Line Kit ❑ Favorite nail polish in baby pink and raspberry pink ❑ CinaPro Professional Top Coat

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Look fo r neato-p THIS e display achy-keen a Cosmo t your local prof 速 s tore!


Dashing Diva Cubist Bow Tie

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1. Size and apply DesignFX in Cool Mint to a prepped nail. 2. Apply accent pieces from Get The Look — Cubist Delight near the cuticle area of the nail.

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3. Apply 3D Jewels – Bowtie by placing Fastbond on the underside of the jewel and placing it on the nail. Hold it in place for 20-30 seconds.

4. Apply Base Gel and cure for 45 seconds followed by a coat of Top Gel and curing for 45 seconds under the LED LightPod. Tip When applying both Base and Top Gel, make sure to fll in the space between the jewel and nail plate to ensure proper coating.

shopping list ❑ DesignFX Ombre — Cool Mint ❑ Get The Look — Cubist Delight ❑ 3D Jewels — Bow Tie ❑ Fastbond ❑ Base Gel p Gel ❑ Top ❑ LED LightPod

G E T T H IS

LOOK


China Glaze Simple Scallops

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1. Apply one coat of China Glaze White on White on one side of the nails. When “touch-dry,” apply one coat of Coconut Kiss on the other side. Repeat application starting with the white polish then the purple polish.

2. When purple polish is still wet, take a large dotting tool and immediately create dots down the middle of the nail. This way the polish and dots still have a chance to blend.

3. When “touch-dry,” use a small dotting tool to create dots with China Glaze Dance Baby. Finish with top coat.

shopping list ❑ China Glaze White on White ❑ China Glaze Dance Baby ❑ China Glaze Coconut Kiss ❑ Dotting tool ❑ Striper brush

GET

THIS

LOOK


OPI Partners Up

OPI will be collaborating with the world’s largest beverage company, The Coca-Cola Company. Several of the company’s most recognized brands — including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite, and Fanta — will be the inspiration for a line of OPI limited-edition nail lacquers that will launch internationally in June 2014. “As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” says Suzi Weiss-Fischmann, OPI co-founder and executive vice president. “These two iconic brands truly deliver happiness in a bottle — whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.” OPI has also joined toy design company JAKKS Pacific to collaborate on a new line of miWorld play environments, including a miniature OPI nail salon. In addition to the basic structure, each OPI miWorld includes miniature nail lacquer bottles, nail tools, a product display, a manicure table with two chairs, a gel lamp and light, a spa chair for pedicures, and an apron. The parts are moveable so you can design your own tiny salon. To complement the miWorld play set, OPI announced a custom Mini Nail Lacquer Pack featuring bestselling hues Need Sunglasses?, Do You Lilac It?, Princesses Rule!, and Funny Bunny.

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Astonishing Nails Photo Competition Announces Winners Astonishing Nails (www.astonishing-nails.com/en/), makers of professional gel and acrylic systems, is proud to congratulate the winners of its photo competition. “We appreciate the effort and creativity of the competitors, which has resulted in very exciting, original nails and photos,” says the company which is based in Veldhoven, The Netherlands. The competition was open to anyone using Astonishing Nails products.

1. Winner Design category: Anna Verakso-Dalidovitch, Belarus 2. Winner Gelosophy category: Elena Popova, Nail Future Pro, Russia 3. Winner French category: Irina Pozyvailo, Nail Future Pro, Russia

MAY 2014

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>>>


{nails file} Author Tracks the Modern Mani

New from Prestel, Nails: The Story of the Modern Manicure is a vibrantly illustrated and impeccably researched history of the manicure, beginning with its 19th-century origins and tracing the trend all the way to its massive popularity today. Author Suzanne E. Shapiro presents some of the most creative nail art from around the world. NAILS wanted to know more about the author and what she uncovered.

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What, briefly, is your background? Shapiro: I earned a graduate degree in Costume Studies at New York University and have been working at the Costume Institute at the Metropolitan Museum of Art for the last five years. I’m probably best described as a fashion historian. What sparked your fascination with nails? Shapiro: When I moved to Brooklyn 10 years ago, I was struck by the sheer number of nail salons. They’re a prominent part of the urban landscape, but it didn’t seem like many people gave much thought to women’s fondness for manicured nails or when it started. When I began researching the history of the manicure, I came to really appreciate how nail fashions have adapted to changing ideals of femininity. Suddenly, my own habits over the years seemed significant. For example, I was just one of many teens who sported Revlon’s Vixen in the ’90s for its edgy appeal. And wearing it chipped — even better.

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In doing your research, what did you learn that most surprised you? Shapiro: So many things! I was surprised to learn that unusual nail colors like onyx and jade green were available in the 1930s; in these early years of nail polish, the most daring, fashionable women coordinated nail color with clothing and accessories, much like today. I’ve found pictures of pierced nails from 1900 and photo-decoupage nail art from 1912. Creative personalities have always looked for unique ways to adorn their nails. What did you learn that most impressed you? Shapiro: I’ve been so impressed by the determination and entrepreneurial spirit of manicurists over the years. From the first American manicurist in the 19th century to today’s nail techs and artists, it’s been a field where many enterprising women and men have achieved independence and built inspirational careers. Also, I think it’s amazing how women have maintained their manicured nails through times of hardship, including war and economic collapse. As a cheap and easy pick-me-up, nail polish can’t be beat. How do you wear your nails? Shapiro: Last year, I revamped my nail-care regimen and can finally grow long, natural nails. I’ve been taking a break from elaborate nail art (which I adore) and have been wearing them almond-shaped and solidly painted in red or pearl white. My hands kind of look like my mom’s in the 1980s; as they say, everything old is new again. Editor’s Note: The Story of the Modern Manicure can be found at many major booksellers, including Barnes and Noble, and a variety of independent bookstores. It can also be found on Amazon.com. >>>

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1. Photograph by Dawn DiCarlo featuring nails by Madeline Poole 2. Nail art by Tacarra Sutton (Spifster), as captured by mobile device 3. Period nail-product advertisement for Knox Gelatin 4. Period nail-product advertisement for Nail-Dri 5. Nail Queen contestants at the Tokyo Nail Expo. Photo by Adroniki Christodoulou 6. Nail art and photography by Madeline Poole, Nailing Hollywood Productions for Steve Madden 7. Kandinsky nail art by Naomi Yasuda


{nails file} The Men of Gelish Celebrate 30 Years in the Industry The story behind Hand & Nail Harmony and its Gelish brand hardly begins in 2009 when it was founded by CEO Danny Haile. It’s really a tale of two industry veterans; Haile and company president David Daniel — his cousin — are celebrating 30 years in the nail business this year. NAILS asked the pair to give us some insight into their paths to success.

This family portrait shows Danny Haile, Haile’s daughter Morgan, Daniel’s daughter Taylor, and David Daniel.

Tell us how you guys got started in the nail industry. Danny and David: Our aunt owned a chain of nail salons all around Southern California. We started doing nails there and that eventually led to us teaching in diferent nail salons. What was your first product launch? Danny and David: Introducing French white tips and colored acrylic powders to the industry. Can you give us a brief timeline of jobs held/companies started since you entered the industry? Danny and David: We’ve tackled all aspects of the industry — product launches, sales, consulting, and education are probably some of the highlights. What are some of the major diferences in the industry between back then and now? How has distribution changed? How have the major players changed? Danny and David: A lot of distribution has shifted from small distributors to large distributors. Also, the major players have become more organized and are ofering an even better quality product than before. There’s also been a shift to more cosmetologists and hairdressers getting more involved in nails since the introduction of Gelish; it’s an easy, quick service that they can ofer their clients while their color is processing or their perm is setting. What was your greatest professional accomplishment over the years? Danny and David: Launching Gelish would be our number-one accomplishment. What was your greatest professional “oops” moment? Danny and David: When we taught in Japan years ago, we were observing their nail art and noticed that people were mixing pigment and acrylic powders to create their own “colored acrylics.” It wasn’t very stable, so we came home and started working on it ourselves, which eventually led to our colored acrylics launch. I guess you can say that it was more of an “ah-ha” moment, than a “ha-ha” moment! Tell us one thing that’s happened that you never expected to see happen. Danny and David: Gelish revolutionizing the industry.

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Gari-Dawn Tingler (center) starting working with David Daniel (left) and Danny Haile in 1992. The partners are shown here on a European tour in 2004.

You guys are family and have been working together of and on for these 30 years. How did you end up partnering with Gari-Dawn Tingler and what role does she play in the company? Danny and David: We’ve always known Gari-Dawn throughout the years — we’ve traveled together and competed together, so when it came time to really start building the business, we knew that we had to have Gari-Dawn on board. Her strong background in education has really helped build our program all over the globe. How do you see the roles of your children changing within the company over the years? Will there be more generations leading the Harmony brands? Danny and David: It has always been a dream of ours to have our children as the successors of our business.  Now, with Morgan and Taylor actively involved in marketing and promoting their own polish line [Morgan Taylor, named after Haile’s daughter Morgan and Daniel’s daughter Taylor], Jake working on the sales side of things, and Garrin and Josh joining us once they return from school, we definitely see them being a part of our growing family. As far as generations to come … we’ll have to be patient and wait and see! How would you finish this sentence: “The last 30 years…” Danny and David: … have been awesome. The nail industry has been so good to all of us. What’s in store for the next 30 years? Danny and David: More innovative product launches that will surprise and delight the professional nail industry.

>>>


GREEN GRASS PHOTOGRAPHY, WHISPERING PINES, N.C.

“Still theʋVHOOLQJSXPLFHEDULQ86$” Over 50 million pieces sold!

The Original '21 7%()22/('%<,0,7$7,216

#600

www.mrpumice.com

Smooth as What?! The winner for the most folksy name of a pedicure undoubtedly goes to nail tech Paula Applewhite of Paper Rock Scissors; Salon, Spa and Gallery in Southern Pines, N.C. A favorite among her clientele, the Smooth as a Duck’s Butt Pedicure includes an application of liquid callus remover, a warm milk soak, detailed cuticle work, a moisture mask, massage, and polish to leave feet soft as can be. “I named it after one of my blunders,” says Applewhite. “I was with a client, finishing up her pedicure, when I said, ‘Now you are smooth as a duck’s butt!’ I meant to say baby’s butt. I was so mortified that I just finished without saying a word. I still don’t know to this day why I said ‘duck,’ but that moment stayed with me. When I went to my new salon and re-did my entire menu, I just had to give a pedicure that name. “My clients love the name. They just chuckle and ask, ‘How smooth is a duck’s butt?’ I chuckle back and offer to show them by performing the pedicure on them.”

This no-clog nail glue is infused with jojoba oil to keep your nails strong, smooth, and resistant to splitting and breaking.

Brush-On Nail Glue .5 fl. oz. (15ml) www.omegalabsusa.com

 - Pink File (fine 400/600)

707302 - Blue File (medium 220/320)

“Still theʋVHOOLQJQDLOILOHLQ86$”

 - Large 4-Way Buffer (medium/fine - smooth/shine)

Color Club Revamps Brand Identity

707303 - Black File (coarse 100/180) www.tropicalshine.com

Also available at all leading Beauty Distributors Nationwide. Robanda International P: (619) 276.7660 F: (619) 276.7661 E: sales@robanda.com

www.nailsmag.com/fifi/15138

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MAY 2014

Color Club has rebranded its logo and packaging to more truly embody “the future of color.” The lacquer company now boasts a more fashion-forward blackand-white logo that better represents the innovation and originality of the brand. With a sleek, modern bottle that features white caps, Color Club now accurately showcases each of its 250 trendsetting nail lacquers — allowing each color to pop. “While we couldn’t be more proud of the trends we’ve set and the doors we’ve opened, after 35 years we’re definitely ready for more,” says Harriet Rose, founder and CEO. “With many more years of dedicated business ahead of us, we are more thrilled than ever to unveil our new aesthetic.” For more information, go to www. nailsmag.com/fifi/15391.


Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

To enter to win, go to www.nailsmag.com/freebies by May 31.

Get the ME! Bath Advanced Body Care Collection

Geluv Reminiscence Kit Contains 10 Vintage Colors

Advanced Body Care by Me! Bath introduces a new way to care for your skin. Containing cell-regenerating ingredients, the products work in conjunction with your normal skin-care regimen to ofer the benefits of antiaging skin recovery. One can win this collection, which includes Efervescent Bath Soak, Tri-Functional Sugar Scrub, Ultra-Rich Body Crème, and Rejuvenating Body Lotion.

Embracing natural beauty with French sophistication, the vintage colors of the Geluv Reminiscence Collection embody romance. The stylish color collections are masterfully created to enhance any mood. One can win the kit, which includes professional salon-sized gel polish and all the essential tools to achieve nails that are sure to impress.

Become Famous for Your Forgeries

Ciaté Dolls House Collection Is Quite Cute For spring/summer 2014, Ciaté London invites you to dress up a silky soft array of five porcelain-efect polishes: The Dolls House Collection. Two can win these pretty, powdery formulas that draw inspiration from the directional, dolly-inspired looks seen on the runways of Prada and Alexander Wang. The collection consists of five mini Paint Pots housed in an adorable box, including Poppet, Dolls House, Paper Doll, Sweet Pea, and Baby Doll.

Congratulations to March’s Freebie Winners One reader received Scrub-2-Go Tins and Body Trufes from BonBliss, one reader received the MANI-Pro Passport from Kupa, and two readers received pedicure bowls from Noel Asmar.

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It’s no easy task to take a famous work of art and reproduce it on a nail tip. Yet that’s precisely what we’re asking you to do for NAILS’ eighth-annual Mini Masterpiece Contest. The rules are simple: You’re free to select any well-known painting and reproduce it on a single nail tip. You may turn the nail tip sideways to accommodate a horizontal painting. All entries must be received by NAILS by Friday, May 9. Send your nail tips to Mini Masterpiece Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Let us know the artist’s name and the title of the original work of art and don’t forget to send your contact information, including phone number and e-mail address. Please also include a color print-out of the original painting.

PHUONG KIM LE

MERILEE VADOS

For inspiration, check out last year’s winners at www.nailsmag.com/2013masterpiece.


Š2014 Nail Alliance - Morgan Taylor


{on the road}

The com fo mix of r table interior beach meets c is a fun ountry.

led re is nest tail u ic d e P l nd re oasta rrero’s C torian houses a Calif. e u G i m Ta V ic ra, harming y street in Ventu c g n o m n a a sun shops on

Coastal Pedicure the g out in is in s s li b Charlie is y chair during h e! it ur zero-grav Fresh Spa Pedic e s Farmhou

The salon ca Fresh p rod rries a variety of F ar u Beach W h cts. I took home the mhouse ip ped Shea C Butter Bod oconut y Polish.

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Located in the charming beach town of Ventura, Calif., this country-casual salon specializes in luxurious pedicures for feet that are running a little rough. BY TRACY RUBERT > On a recent trip up the Central Coast of California, my husband and I decided to stop in Ventura for a much-needed pedicure — for him. Like a lot of men, he had really neglected his feet, so I knew he needed someone extremely professional to get the job done right. I had done my homework ahead of time and made an appointment with Tami Guerrero at Coastal Pedicure. Having come from an occupational therapy background, Tami is focused on the health and well-being of her clients and is a fanatic about sanitation. > Coastal Pedicure has been in business since 2012, but just moved to its current location six months ago. The salon itself is bright and comfortable, with a beachmeets-country feel and a soothing ambience. A cute retail area filled with Farmhouse Fresh products is adjacent to the waiting area. Although the salon specializes in pedicures, there are two manicure tables and one other tech besides Guerrero who performs both manicures and pedicures using nail lacquers from OPI, Cuccio, and CND Vinylux. > Charlie was in for a treat as he settled into one of the salon’s two zero-gravity chiropractic therapy chairs, which, when reclined, take all of the weight of one’s body. He opted for the Farmhouse Fresh Spa Pedicure, which includes a warm blanket, eye pillow, cuticle care, foot soak, callus removal, Farmhouse Fresh One Fine Day Shea Sugar Scrub, and Whoopie Cream Shea Butter massage. > Most of Coastal Pedicure’s clientele are regulars, but since Ventura is a beach town, many tourists also find their way to Guerrero via Yelp. (Coastal Pedicure’s reviews are stellar.) Services range anywhere from $25 for a Coastal Express Manicure, to $95 for the Luxe Ultimate package, a two-hour manicure and pedicure that includes an extended massage and a Dead Sea mud parafn treatment. www.coastalpedicure.com


Š2014 Nail Alliance - Morgan Taylor


TECHNIQUE} Lux Croco Gel-Polish Manicure

Merrick Fisher of Beverly Hills, Calif.-based Merricures lives and works steps away from Rodeo Drive, making run-ins with luxurious animal print fashion accessories a daily occurrence. Inspired by this enduring trend, Fisher created a nail art look that allows clients to take home the same lavish prints but for a fraction of the price. Fisher’s lux croco manicure incorporates glamour and multi-dimensional texture with a combination of black and gold gel-polish and matte and glossy finishes. “Remember that as in nature, animal skin takes on diferent appearances and shapes, so by all means have fun with the design — use any colors you prefer,” says Fisher. “And most importantly, no animals are harmed in this process.” 1. Apply two coats of gold glitter gel-polish and cure after each coat. (Fisher used INM’s Gelavish Northern Lights in Gold.) 2. Remove the inhibition layer with a clean, dry brush. 3. Apply a thin but solid coat of black gel-polish over the gold and don’t cure. (Fisher used Vetro’s Nero.) 4. Using a dotting tool or thin brush, carve lines into the uncured black gel-polish making sure to continuously wipe after each stroke. All corners should be rounded with no sharp angles. Cure once your desired design is achieved. 5. Apply top coat and cure. (Fisher used INM’s Gelavish Dual It as the base and top coat.) 6. Wipe of the inhibition layer and gently buf the entire surface of the nail with a 180-grit bufer to remove the shine. 7. Go over the gold lines with a shiny gel top coat using a thin brush. If some gets onto the black, don’t worry, it’ll add dimension to the design. Lastly, cure your design. (Fisher used Artgenic Glossy Shine >>> Brush-on Top Gel.)

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Because you want nothing to get between you and your work, OPI Artist Series Brushes are designed with sleek, short handles and handcrafted using the finest materials to deliver perfection from the first brush stroke to the last.

Artist Series Kolinski Mini Gel Brush

Artist Series Flat Gel Brush

Artist Series Oval Gel Brush

Artist Series 2-Piece Kolinski Gel Brush

Artist Series 2-Piece Acrylic Oval Brush

Artist Series Acrylic Oval Brush

2 11/2

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ACTUAL SIZE IN INCHES

Acrylic Oval Brush Lightweight handle for a comfortable grip and effortless brush control.

Artist Series 2-Piece Kolinski Gel Brush Compact 4 1/2 inches – #4 brush head ideal for OPI gels. Great for travel.

Artist Series Flat Gel Brush Perfect for moving quantities of gel for fast nail coverage.

2-Piece Acrylic Oval Brush Compact 4 1/2 inches – perfect for travel!

Artist Series Oval Gel Brush Tapers to a sharp point, excellent for details and clean, crisp smile lines.

Artist Series Kolinski Mini Gel Brush #2 brush head with a slim handle for precision and comfort.

For more information about OPI Artist Series Brushes, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com


TECHNIQUE} A Sea of Pedi Products from Alessandro

Plant a Geluv Color Palette Tree in Your Salon Alfalfa’s Geluv Color Palette Tree is a great way to get organized and put your polish collection on display. Nail techs can paint each of the tree’s 60 removable tips in different shades for a more compact and stylish way to let clients browse their choices. The Color Palette Tree serves a variety of functions, whether you need to make space, reduce inventory, or prevent polish theft. Clients will be able to see a polish’s true color without color testing on themselves. When they’ve made a choice, simply remove the tip from the tree and pull the matching shade from the polish rack or storage room. Arranging the tips by color also has the potential to reduce the overall service time. For more information, visit www. nailsmag.com/fifi/15412

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Pedix Feet is a new complete foot and leg care line by Alessandro. It features the MarinaVital complex, which contains spirulina algae nutrients (also known as the “green gold” of the sea) and is rich in a variety of proteins, amino acids, enzymes, vitamins, sea salts, essential oils, and plant extracts. It aims to give the client longer-lasting moisture by regenerating dry, rough, and cracked areas. The core product is called One Minute Pedicure, an exfoliating scrub that relaxes overworked feet, removes calluses, and provides intense nourishment to the skin in one minute. It features aromatic scents, essential oils, and natural sea salt crystals. One Minute Pedicure should be applied to damp skin and gently massaged using circular motions. Rinse the product of with warm water. Depending on your client’s skin type, a myriad of follow-up lotions and foot balms are available. Heel Rescue Balm is a callus treatment for chapped feet. Shea butter, allantoin, and tea tree oil protect soles against callus formation. Regular use of Heel Rescue is recommended, making it a great retail product as well. Heel Smoothing Stick for maximum moisture is meant for targeted application on cracked and dry heels without rubbing. And Go Easy Foot Balm is a moisturizing agent for normal skin. Pedix Feet pedicures should finish with Silky Touch, a deodorizing foot powder that helps keep feet clean and fresh. Other products within the line include Smooth Out, So Easy, Cooling Ice Spray, SelfTanning Spray, and Thermasoft. For more information, visit www.nailsmag.com/fifi/15411.

Take a tip from… Lauren Wireman NAILS Next Top Nail Artist (NTNA) first runner-up Lauren Wireman often wears a a full set of 3-D nail art. She wore it to ISSE Long Beach 2014 while completing her Wireman final NTNA challenge, and she wears it when working on her clients at her Cape Coral, Fla.-based salon Wildflowers. When we asked Wireman how she keeps her nail embellishments intact despite the damage that regularly occurs on the job, she revealed her simple secret: “I keep my two middle finger nails shorter than the rest.” “When I’m e-filing, I’m able to control it better, just given the way I hold the file. With my dominant hand, I use my middle finger to almost stabilize the e-file,” says Wireman. “And when I’m filing (either with a regular file or e-file) the file doesn’t constantly brush up against my other middle finger, which always sticks out when I’m holding the client’s finger in place.”


MINT CONDITION

LIFE’S A PEACH

QUICK AS A BUNNY

IN THE KEY OF LIME

UNDER A BLUE MOON PINKY SWEAR

PROFESSIONAL NAIL L ACQ U ER

DISPLAY INCLUDES THE FOLLOWING PASTEL SHADES:

4 pieces of Pinky Swear 2 pieces of Quick as a Bunny 2 pieces of Mint Condition 2 pieces of Under the Blue Moon 4 pieces of Life is a Peach 2 pieces of In the Key of Lime

$

64

00 16 PIECE DISPLAY # 663280

www.nailsmag.com/fifi/15102


TECHNIQUE} demos 1

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As seen on the nails of celebrities like Beyoncé, Katy Perry, and Lady Gaga, Minx’s new metallic shades are garnering international attention. Tease Me Dual Color Metallics feature two harmonizing

Minx’s Metallics

colors, such as silver and blue, green and red, and black and gold, on one nail. Minx also released new straight metallics including Fuchsia Chrome and Rose Gold. “When you apply Minx to a smooth nail, it looks like the metal was just poured on,” says Janice Jordan, co-founder of Minx. “We tried to achieve the double wow factor of ‘wow that’s a beautiful color,’ and ‘wow it shines differently in the light.’ They reflect a prism of colors.” With celebrity and editorial demand to create more and more extreme nail designs, Minx was first conceptualized as a way of reducing the time techs need to spend generating intricate looks. “We want to broaden the range of looks you can offer your clientele without it taking weeks or days.” 1. Shape your client’s nails, prep the nail surface, and then choose the Minx that best fits the client’s nail size. 2. Place the Minx under heat. Dehydrate the nail plate with rubbing alcohol. 3. Remove the Minx from its sheet and place under heat until floppy. Apply Minx to the nail plate. 4. Warm up the Minx while it’s on the nail plate. Apply pressure to the Minx. 5. Let nails cool (for about 10 seconds) and remove excess Minx with the Minx file and then repeat step four on each of the nails. >>> 6. Ask your client to check the Minx finish. For more information, go to www.nailsmag.com/ff/15311

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TECHNIQUE} demos 1

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Keratin Gloves and Socks are waterless manicure and pedicure treatments from Bodipure formulated with 100% vegetable active ingredients derived from renewable sources. This self-activating product contains an intensive, antiseptic, and fortifying emulsion to strengthen nails, soften cuticles, and moisturize the hands and feet. Ingredients include keratin, urea, vitamin E, Lipex PreAct (a UV protectant), and copaiba oil. According to Bodipure, waterless mani/pedi methods improve polish application for longer-lasting wear by eliminating soaking, which expands the porous nail bed and increases vulnerability for bacterial transmission. 1. Remove polish and file your client’s nails. 2. Warm the keratin gloves by placing them in a towel warmer. 3. Slip both gloves onto your client’s hands. 4. Gently massage the emulsion inside the gloves all around the nails, paying special attention to the cuticles. 5. Push the gloves back to free the fingertips and then clean and push back the cuticles. There’s no need for any water or cuticle oil during this step. 6. Remove the gloves and massage the hands and forearms with the remaining emulsion. 7. Dampen a paper towel with nail cleanser or alcohol to remove any excess emulsion from the nail plates before applying base coat and polish. For a video demonstration of Bodipure’s Keratin Gloves & Socks, visit www. nailsmag.com/nailstv. For more information, go to www.nailsmag.com/ff/15312

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TECHNIQUE} signature services Signature Hot Stone Pedicure Hair Studio 52 + Day Spa Rochester, Minn.

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Hair Studio 52 + Day Spa uses:

Aveda’s Beautifying Composition; Smoothing Body Polish; Stress-Fix Aroma aromatherapy oil; Seaweed Masque Formula: Self-Warming Base; Personal Blends: Soaking Salts and Hydrating Formula. 1. Have the client choose an aromatherapy scent. Add this scent to soaking salts, lotion, body polish, and masque. Allow the client to soak her feet and relax while you prepare these items. 2. Clip, file, and buf the nails. Push back the cuticles, and buf the heels. 3. Apply the body polish to the legs and feet, then rinse with warm water. 4. Apply the seaweed masque to the legs and feet, and cover with warm steam towels. Allow the product to sit five minutes, then rinse. 5. Apply the lotion and aromatherapy oil to legs and feet. 6. Perform a 20-30 minute massage, first using hot stones on pressure points with efeurage massage motions, then following with standard massage techniques using deep, gliding strokes. 7. Cleanse the nails and apply polish. 8. Give the client the product remaining from the service as samples to take home.

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>>>


PEDI READY! OPI Disinfectable Foot File with Disposable Grit Strips

The convenient, economical way to ensure clean, sanitary pedicure services!

Peel-off Disposable Grit Strips!

The OPI Disinfectable Foot File features peel-off Disposable Grit Strips available in two grits: 80-Grit – Quickly reduces calluses 120-Grit – Buffs to a smooth finish Because every client deserves a clean service!

For more information about the OPI Disinfectable Foot File, log on as a pro at pro.opi.com!

Call 800.341.9999 or visit pro.opi.com ©2014 OPI Products Inc.

120-Grit Refill Pack

80-Grit Refill Pack

5-pc. Display


TECHNIQUE} signature services

Scintillating Mint Pedicure The Nail Suite by Lisa Logan, New York

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The Nail Suite by Lisa Logan uses:

Villainess Scintillating Mint Smooch Body Scrub, Mint Whipped Body Crème, and Mud Mask; Dr. Teal’s Milk Bath with Milk & Honey, black tea, vanilla essential oil, peppermint essential oil, vanilla parafn; Morgan Taylor base coat, nail lacquer, and top coat. 1. Soak the client’s feet for five minutes in a foot bath of warm water with 1 tsp. of Dr. Teal’s Milk Bath, two drops of vanilla essential oil, two drops of peppermint essential oil, and black tea. 2. Cut, file, and shape the client’s nails and clean up the cuticle area. Use a foot file to smooth the rough skin of the heels, ball of the foot, and the skin around toes. 3. Exfoliate the client’s feet and lower legs with Villainess Scintillating Mint Smooch Body Scrub (a white sugar scrub with stimulating peppermint leaves). Rinse the scrub of with warm water. 4. Mix 1 tsp. of Villainess Scintillating Mud Mask with 1 Tbsp. of water, and apply mask to the client’s legs (mid-calf) and feet. In five minutes, remove the mask with warm towels. 5. Massage the client’s legs and feet with Villainess Scintillating Mint Whipped Body Crème. 6. Fill plastic foot bags with warm vanilla parafn and apply to the feet for seven minutes. 7. Remove parafn, being sure to cleanse the nail plate, and apply Morgan Taylor’s base coat, two coats of color, and a top coat.

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CREATED BY ANGEL WILLIAMS PHOTOS BY CHRINY ROBINSON


NEW from Colour Gloss FLAIR

IMPULSE

FANTASY

STYLE

CREATIVITY

RHYTHM

MODEL IS WEARING ARTISTIC &2/285*/266,038/6(

More to See!

www.ArtisticNailDesign.com LIKE US ON FACEBOOK FOR EXCLUSIVE NAIL ART VIDEOS!

PROFESSIONAL FORMULAS | PROFESSIONAL RESULTSâ&#x201E;¢ $UWLVWLF1DLO'HVLJQ 1DLO$OOLDQFH$UWLVWLF,QF0LVVRXUL86$ +0


TECHNIQUE} behind the scenes Wise as an Owl

Nail tech, instructor, and NAILS Next Top Nail Artist first runner-up Lauren Wireman created this month’s lovely cover art when she was in California for the final challenge of the competition.

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Cape Coral, Fla.-based nail tech Lauren Wireman has dreamed of doing the cover of NAILS since she got her very first issue. “In 2006 I got my first issue of NAILS,” says Wireman. “It was a hand-me-down from another tech, and after looking through it, I gazed long and hard at the cover and secretly said to myself, ‘One day, my nails will be on the cover of NAILS Magazine.’ I never told anyone about that until the day I sat in the studio at NAILS headquarters just giggling to myself while the entire surreal day unfolded.” Living up to an eight-year dream is a little daunting, but Wireman’s experience here met her expectations. “I always tried to imagine what it would be like to see the magazine’s headquarters. I thought of crazy things, like what if I cut the model or would my hands shake uncontrollably while I tried to work? But the day was perfect. It was like a perfect dream come true, it was truly divine.” The nails we asked Lauren to do for the shoot were based on the nails she created for a portion of the final challenge in NAILS Next Top Nail Artist. (In case you haven’t been following along, Wireman was the first runner-up in our inaugural competition.) The challenge was to create a set of nails that best represented who she is. And according to Wireman, the bird-themed nails represent who she is on many levels. Each nail represents a different story in her life. (Go to ntna. nailsmag.com/artists/lauren for a full explanation of each nail.) “The owl represents wisdom, and learning from mistakes,” says Wireman. “I wish it was learning from others’ mistakes more than my own, but it’s probably going to take the rest of my life to balance out that equation. My salon is like my little happy bubble, and I think that my personal nail style reflects that place. It’s bright, and cheery, and just plain happy.”

Go to www.nailsmag.com/may2014cover to watch a video on how to do these nails.

PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM


Lauren prepped all 10 nails in advance, sculpting the almondshape with clear acrylic. After finish-filing, she left the surface rough, cleaned the nails with alcohol and applied a protein bonder. She then used various gel-polish colors over the acrylic. (From left: Tammy Taylor Gel Prisa Into Laven’ You, Young Nails ManiQ Green 101, Tammy Taylor Gel Prisa Hello Sunshine, Gelish You’re So Sweet You’re Giving Me a Toothache, and ENP Gella Isabella.) She topped the nails with gel top coat, bufed the nails with a 180-grit sponge bufer to prepare the surface for nail art and cleansed with alcohol.

Here’s how you can do Lauren’s owl nail: 1. Place large pieces of iridescent glitter down the center of the nail. Use white gel-polish to create the owlÕs wings. For more detail, use a black watereddown acrylic paint to draw feathers on the white wings. Finish with gel top coat and cure. 2. Place a medium bead of white acrylic at the top of the nail to create the head of the owl. 3. Pat the bead to form a flat circle for the head. Be sure to taper the acrylic along the cuticle area by pressing your brush at a 45-degree angle when applying. Allow this to dry. 4. Apply a small bead of white acrylic in a triangular shape in the top center of the head. Again, be sure to taper along the cuticle area. 5. Use a tiny bead of orange acrylic to make a beak. 6. Use a grey gel-polish to make large circles to start the eyes. Cure and seal with gel top coat (only over the grey gel-polish circles you just created). 7. Pick up a bead of colored acrylic. (I chose green to go with my color scheme, but traditionally owls have yellow eyes.) Place it to fit inside the grey circle. While it is still wet, place a copper Swarovski crystal in the colored acrylic. Allow this to dry. 8. The finished look is a sweet and simple owl.

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STYLE} Gel-On-Gel-Polish Nail Art

Monochromatic nail art doesn’t have to be boring. Use a gel-on-gel-polish design in the same color to make beautiful 3-D art. Shannon Rooney of Las Vegas shows how to create this look, inspired by OPI guest artist Adela Munoz at the ISSE Long Beach Show. 1. Clean and prep nails for OPI Gel Color application (model is wearing OPI Absolute Acrylic nails). 2. Apply one thin coat of OPI Gel Color Base Coat. Make sure to cap the free edges with every Gel Color coat. Cure for 30 seconds. 3. Apply OPI Alpine Snow Gel Color and cure for 30 seconds. 4. Apply a second coat of OPI Alpine Snow Gel Color and cure for 30 seconds. 5. Apply OPI Matte Top Coat Gel Color and cure for 30 seconds. Remove the residue using NAS 99 and Expert Touch lint-free wipes. 6. Drop a bead of OPI Alpine Snow Gel Color onto an Expert Touch Removal Wrap. 7. Create swirls using an OPI Competition Design brush. Add geometric designs to fill in large empty spaces. 8. Place dots throughout the design using a dotting tool. >>> Cure for 30 seconds, and you’re finished.

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at Trend W

id h c r O t n Radia

Pantone’s color of the year is a mix of fuchsia, purple, and pink that exudes confidence and warmth.

Lisa Delegge, Las Vegas Instagram: @lmdelegge

Beru Lalli, Classy Claws Nail Studio, Vancouver, British Columbia, Canada Instagram: @classyclaws

Nail Paradise

Denise Groves, Mad About Beauty, Grantsville, Utah Instagram: @denisedoesnails

Tropical neons and sultry shades make CND’s Paradise Collection worth pining over. The shades are exotic, bright, and perfect for a tropical day. Ofer clients an escape to paradise that captures the beauty of a faraway island. Shellac and Vinylux colors include: Bicycle Yellow, Electric Orange, Sultry Sunset, Lush Tropics, Cerulean Sea, and Tango Passion. The Additives collection includes Sizzling Sand, Tropic Sunrise, Island Heat, Pink Lotus, and Midnight Tide, in addition to a free CND logo thumb pallet and mini spatula. Scentsations Lotions in Jasmine Haze, Sunset Bloom, and Tropical Twist are delicately scented with seasonal fragrances that will remind clients of exotic splendor. For more information, visit www.nailsmag.com/fifi/15421 www.nailsmag.com/fifi/15287

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A Fashion Statement for Your Feet

Say goodbye to those boring flip-flops you have stocked in your salon. This new company founded by Laura Slipak, reinvents the flip-flop into a fashionable piece of footwear women can wear into and out of the salon in style. Pedi Princess introduces blinged out sandals with jewels that also act as toe separators. Now you don’t have to worry about using paper to wrap in between toes all the time. These shoes are made with a softer, flufer fabric that is more friendly on the feet, and instead of being rounded, the shoes are toe-shaped along the edges. As Slipak likes to say, “The Pedi Princess is not just a pedicure sandal ndal … it’s it s a fashion statement.” For more information, n, visit www.nailsmag.com www.nailsmag.com/fifi/15422

let your salon and spa journey begin

The Nail Salon Essential Collection Lotus

Pedicure Spa Features the industry best shiatsulogic® massage technology. Pipeless whirlpool system and LED lights.

Our spas lead the industry with various FHUWLƓFDWHVDQGDSSURYDOV

Dayton Pedi Stool

Premium stool is built to last in the salon environment.

Sedona

Nail Table

Good Things hings Come in Small Packages Next Top Nail Artist top six competitor, Jane Moate, is known for her quirky style and fun YouTube videos (youtube.com/ohbabyjane). Her mostt recent endeavor, Jane’s Tiny Things, is a line of Etsy products the nail artist developed, featuring her Tiny Nail Decals. “I have loved making crafts and art on a small scale since I was a child, and one day I realized that the smallest scale happened to be attached to my fingers,” says Moate. Each decal is based on a hand-drawn design done by Moate herself. Each sheet of decals contains different varieties of styles (big and small; color and black and white), and since they are teeny-tiny (decals shown here measure about a quarter inch), you get a lot for your money. To apply: 1. Cut decals to fit nails. 2. Use tweezers to dip decals into lukewarm water for 10 seconds. Slide decal from paper backing and place it on the nail. Use your finger to smooth out any air bubbles. 3. Add a top coat to secure the design. Moate recommends wearing these small wonders with lighter shades, neutrals, metallics, or even a clear base. If there’s a look you want that’s not in her shop, she can even create a custom design to fit your client’s needs. For more information, visit www.nailsmag.com/fifi/15423 >>> To see a video demonstration of these decals, go to www.nailsmag.com/tinynaildecals.

Cherry hardwood veneer. Granite countertop. Compartments for storage with nail polish holder.

Avion

Customer Chair This chair offers a stylish, yet durable frame for support. Perfect for home, RIƓFHRUVDORQ BIFMA quality.

FIND ALL OUR PRODUCTS AT YOUR LOCAL NAIL & BEAUTY SUPPLIERS. TO FIND A SUPPLIER NEAREST YOU PLEASE CALL 972-926-6488. VISIT WWW.AYCLLC.COM FOR COMPLETE PRODUCT INFORMATION

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Now Available!

A Surprise in Store The new limited edition China Glaze Surprise collection is comprised of chunky glitters that are sure to be the life of the party. These six shades bring matte and shiny particles together in funky color combinations that can be worn alone or as a top coat. If your clients are looking to add some serious sparkle for any occasion, consider Create A Spark, Don’t Be A Flake, Glimmer More, Glitter Up, I’m A Go Glitter, and Shine-nanigans. For more information, visit www.nailsmag.com/fifi/15424

My Little Secret is the all-in-one Nail Art Kit specifically designed for Nail Techs & Artists of any skill level to easily create stunning professional nail art. The secret to endless cutting edge nail art is in the kit.

WEBSITES WORTH WATCHING: www.diysalon.com What: Members of Lexor’s marketing team want to remind salon owners that it’s possible to design your dream salon on a budget. Where: www.diysalon.com Why click here: This site ofers tutorials that help you create new functional decor for your salon, such as a magazine rack (where you can keep your latest issue of NAILS), chalkboard nail polish storage, an end pallet table, and how to organize your Pinterest boards. Each project also contains tips for best practices. The “templates” tab ofers you even more crafty ideas, promising that more will be on their way soon. The vibe: Crafty, resourceful, and innovative.

For more information, visit us at nsinails.com or call 1.800.354.6741.

Follow NSINails:

www.nailsmag.com/fifi/15135

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the ďŹ rst. the fastest.

the true original. 4FDIFJTBSFHJTUFSFEUSBEFNBSLPG"**rXXXTFDIFDPN

www.nailsmag.com/fifi/15104


STYLE} nail art studio Cinco de Mayo Celebration

1. Apply a reverse French application with Young Nails Frost Pink Acrylic. 2. Mix multiple shapes of glitter with red acrylic, and apply around the smile line. Apply white acrylic and allow it to dry. 3. Apply green, white, and red acrylic vertical stripes. Repeat to make the application wetter. 4. With a stylus, drag the color down through the stripes to create a marbled efect. 5. Apply Aztec design and a coat of clear polish to seal it. Shape and finish by adding rhinestones, and a gel top coat. Yolanda Hernandez, Hair Today Nails Tomorrow, Fresno, Calif.

Mother’s Day Bouquet

1. Apply green glitter acrylic on the tip of a French nail. 2. Apply Yellow glitter acrylic on top of the green acrylic and extend down the nail. 3. Apply glitter acrylic over the yellow and cover with clear acrylic powder. 4. Apply flowers and rhinestones, and finish with a clear gel top coat.

Zitan Zhang, NYC Nails, New York.

Camoflage Nails

1. Apply gel base coat and cure. Apply one coat of gel-polish and cure. 2. On top of the fully cured base color, add beige gel-polish in the shape of branches (do not cure). 3. Apply charcoal gel-polish next to the beige gel polish (do not cure). 4. In the remaining spaces, apply green gel-polish and use a metal-tipped stylus to drag the colors together to resemble camouflage. Cure. Vicki Jenson, Contempo Salon, Ann Arbor, Mich.

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PHOTOGRAPHY BY KIMBERLY PHAM


Mother’s Day Sweethearts

1. Apply blush gel to the nail and cure. Apply one coat of IBD Oxygen Gel and cure. 2. Stamp two hearts using Konad stamp and Konad light pink paint. 3. Using a stylus or small art brush, fill in hearts with Light Elegance Diamond Gel, and cure. 4. Apply gel top coat and cure. You may have to buf the nail and reapply top coat for smoothness. Kathy Dent, Salon Glow, Reno, Nev.

Papel Picado for Cinco de Mayo

1. Start with a bright orange nail. Using a paint pen or a thin striper and black polish, paint a starburst of-center on the nail. 2. Make four small heart shapes inside the starburst. 3. To make the flower petals, paint a series of parenthesis around the starburst. 4. Complete the petals by adding two semicircles to the parenthesis. Finish the nail by adding random lines and dots to fill in the space. Allow to dry and finish with clear top coat. Jane Weiner Moate, Red Bank, N.J.

Classic Tweed

1. Apply base color and allow it to dry. Using a small art brush and dark red or brown polish, paint slightly wavy vertical lines from the smile line to the tip. 2. Repeat, painting the lines horizontally across the vertical lines. 3. Repeat steps two and three, using white polish. 4. Paint a few gold horizontal and vertical lines, and a gold line along the smile line 5. Apply clear top coat. Wakana Kuga, Prima Nails, Aichi, Japan.

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Tracy Rubert, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art. When mailing us tips for Nail Art Studio, please mail them in a padded envelope or box to keep the nail tips fully intact in transit.

MAY 2014

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www.nailsmag.com/fifi/15276


www.nailsmag.com/fifi/15197


STYLE} KING OF THE MONSTERS An epic rebirth to Toho’s iconoic Godzilla, a spectacular adventure from Warner Bro. Pictures and Legendary Pictures pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence. The new Godzilla hits theaters on May 16th. In honor of the “king of the monsters”, we tasked nail artists to come up with their best Godzillainspired nail art and tag them on social media with #godzillamovienailart. The art we got — from handpainted and wearable to sculpted fantasy nails — far exceeded our expectations. You guys are creative! To find out more about the new Godzilla movie, log on to www.godzillamovie.com.

the

issue If you haven’t posted your monster nail art yet, you still have time. Post your Godzilla-themed nail art on Twitter, Instagram, or Facebook and make sure to tag #godzillamovienailart. Lexi Martone, Finger Painted, Dix Hills, N.Y. (@leximartone)

Buddy Sims, Bella Dea Day Spa, Omaha, Neb. (@buddysimsnails) (See his steps for creating the eye online at www.nailsmag.com/godzillaeye.)

Victoria Zegarelli, Nail Bar Lounge, Long Island, N.Y. (@nailbarlounge)

Jane Moate, Red Bank, N.J. (@thatjanedesigns)

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Ryoko Garcia, Bella Day Spa and Salon, Fort Walton Beach, Fla. (@nailsbyryoko)


Julie Ventura, New York, N.Y. (@juliev37)

Sherri Traweek, The Nail Asylum, Redlands, Calif. (@sherbear4331)

Holly Schippers, The FingerNailFixer, Bussey, Iowa (@fingernailfixer)

Elsbeth Schuetz, Orange, Calif.

Simone Gilbert, Urban Bliss Beauty Therapy, Melbourne, Australia (@urbanblissbeauty)

Karalee Chabot, Nashua, N.H. (@karaleenails) MAY 2014

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>>>


Cammy Nguyen, Blossom Beauty Lounge, Redondo Beach, Calif. (@blossombeautylounge)

Noriko Masuda, Tokyo, Japan (@i_am_noriko) Shannon Rooney, Seriously Nails, Las Vegas, Nev. (@seriouslynails)

Ashley Gregory, Chicago, Ill. (@ashley_g_nails) Jessica Tinker, Cleveland, Ohio (@jessnailed_it)

Go to www.nailsmag.com/godzilla to see a complete photo gallery of our Godzilla-inspired images.

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MAY 2014


www.nailsmag.com/fifi/15194


STYLE} PHOTOGRAPH, POST, REPEATT More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party. BY BRITTNI RUBIN

A step-and-repeat is a graphic image mounted onto a board rd or printed onto a piece of thick paper. It usually consists of a salon’s logo repeated in a pattern, which becomes a branded randed backdrop for nail art photos. (Think of the branded backdrops celebrities stand in front of on the red carpet.) For the purpose of advertising, step-and-repeats are very helpful. They enhance the presence of a nail technician’s work online and let future customers know exactly where they can go to find it. Rather than editing each and every photo with a watermark, salons can upload on the spot directly to their Facebook page, Instagram, Twitter, or website. Step-and-repeats also eliminate the need to place business cards in the photo, which can sometimes detract from the overall look. If you haven’t already, try streamlining your marketing with this simple tool. And learn what to expect and what’s ideal when creating one.

issue

Blossom Beauty Lounge, Redondo Beach, Calif. @blossombeautylounge

Nail Lounge, New York City @naillounge

Pink Nails, Las Vegas @ilovepinknails

The Nail Studio by TO, Sacramento, Calif. @tee__ohh

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MAY 2014

the

(continued on page 117)


May – June 2014

ICONS OF HAPPINESS

COCA-COLA & OPI NEONS

GELCOLOR NEONS WIPE OFF! LACQUER REMOVER WIPES

Model is wearing Coca-Cola Red on nails. COCA-COLA, COKE, SPRITE, FANTA, the Contour Bottle Design, and the Dynamic Ribbon Device are trademarks of The Coca-Cola Company. ©2014 The Coca-Cola Company. All rights reserved.

Domestic Edition


T W O C L A S S I C S C O M E T O G E T H E R T O C R E A T E A W O R L D O F H A P P I N E S S A N D S T Y L E !

OPI is all about happiness and bringing that happiness to women all over the world. A bottle of nail color can brighten even the gloomiest day, regardless of the shade. There’s another bottle that delivers instant happiness, a bottle as iconic and as globally recognized as the silhouette of an OPI Nail Lacquer bottle… a bottle of Coca-Cola. Nothing refreshes like a cold, invigorating Coke or a fresh coat of OPI, both evoking the same response – “Aaah!” Through the decades, we have seen beautiful women drinking Coca-Cola in printed and television ads. Whether young and bohemian, pin-up gorgeous, or stylish and sophisticated, the Coca-Cola woman sets the standard for a lifestyle of happiness, style and taste. OPI is proud to celebrate the 125th anniversary of this iconic brand with nine new nail lacquer shades designed to make women feel good and look good, shades destined to become as classic as the world’s favorite brand of refreshment. Introducing nine shades served up to salute the diversity of Coca-Cola brands in style: the classic red of Coca-Cola, the silver of Diet Coke, Coke Zero’s dark sophistication, very cherry for Cherry Coke, creamy crèmes for Vanilla Coke, shimmering citrus green for Sprite, and rounding out the suite with juicy orange and deep purple for Fanta. Enjoy your favorite ice-cold Coca-Cola drink while indulging in a manicure or pedicure – an instant dose of happiness, refreshingly stylish! For more information about Coca-Cola by OPI, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.


|3 18 pc Display OPI Item No. DD C05 18 - Nail Lacquers 15 mL - 0.5 Fl. Oz. (2 per shade): Sorry I’m Fizzy Today, You’re So Vain-illa, Get Cherried Away, My Signature is “DC”, Coca-Cola Red, A Grape Affair, Today I Accomplished Zero, Green on the Runway, Orange You Fantastic! 1 - acrylic counter display with printed footers 1 - chipboard header 1 - color palette with chain and label

Artwork Subject to Change

Salon Price.........$ 79.95 U.S. $ 99.95 CAN Total Retail Value...$ 162.00 U.S. $ 197.10 CAN Salon Proft...........$ 82.05 U.S. $ 97.15 CAN

Coca-Cola Red Classic red – always in style, always perfect. NL C13 (GC)

You’re So Vain-illa

I bet you think this creamy nude is all about you. NL C14 (GC)

Sorry I’m Fizzy Today

Do Not Disturb…I’m enjoying this creamy, smooth pink. NL C35 (GC)

C Display OPI Item No. DD C12 36 - Nail Lacquers 15 mL - 0.5 Fl. Oz. 6 - Sorry I’m Fizzy Today 6 - Coca-Cola Red 6 - My Signature is "DC" 3 - Today I Accomplished Zero 3 - Get Cherried Away 3 - You’re So Vain-illa 3 - A Grape Affair 3 - Green on the Runway 3 - Orange You Fantastic! 1 - acrylic counter display with printed footers 1 - chipboard header 1 - color palette with chain and label Salon Price.........$ 162.00 U.S. $ 205.00 CAN Total Retail Value...$ 324.00 U.S. $ 394.20 CAN Salon Proft...........$ 162.00 U.S. $ 189.20 CAN Artwork Subject to Change

Get Cherried Away

Seriously, this black cherry is over-the-top gorgeous! NL C15 (GC)

My Signature is “DC” My initial impression? This shimmery silver is just “write”! NL C16 (GC)

Today I Accomplished Zero Dramatic black with effervescent red sparkle is a total must-do.

Duo Pack

NL C17 (GC)

OPI Item No. DD C10 2 - Nail Lacquers 15 mL - 0.5 Fl. Oz.: 1 - Coca-Cola Red, 1 - My Signature is “DC” Salon Price .................$ 8.50 U.S. Suggested Retail Price ..$ 15.95 U.S. Salon Proft...................$ 7.45 U.S.

$ 10.95 CAN $ 19.95 CAN $ 9.00 CAN

Artwork Subject to Change

Green on the Runway

This uncut-lime green makes a real fashion statement. NL C18 (GC)

10 pc Mini Pack OPI Item No. DD C08 Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today Get Cherried Away, My Signature is “DC”, Today I Accomplished Zero, Green on the Runway, A Grape Affair, Nail Envy, OPI Top Coat Salon Price .................$ 12.50 U.S. Suggested Retail Price ..$ 24.95 U.S. Salon Proft...................$ 12.45 U.S.

Artwork Subject to Change

NL C19 (GC)

$15.75 CAN $29.95 CAN $14.20 CAN

OPEN STOCK LACQUER

Salon Price ................... $ 4.50 U.S. Suggested Retail Price .... $ 9.00 U.S.

A Grape Affair

Make a big to-do in this deepest, darkest purple.

$ 5.75 CAN $ 10.95 CAN

Orange You Fantastic!

Glitter to the max in this juicy orange explosion! NL C20 (GC)

(GC) = AVAILABLE IN GELCOLOR


4| Life Gave Me Lemons

This citrusy lemon-lime hits the spot every time! NL N33 (GC)

You are So Outta Lime!

Here comes trouble and she’s wearing this outspoken lime green! NL N34 (GC)

Juice Bar Hopping

This tangerine scream makes me jump for joy. NL N35 (GC)

Hotter than You Pink

Just when you think pink can’t get any hotter, there’s this! NL N36 (GC)

Push & Pur-Pull

This forceful purple has got me coming and going! NL N37 (GC)

Down to the Core-al

The beauty of this brilliant coral goes beyond skin deep. NL N38 (GC)

Put a Coat On! (GC) = AVAILABLE IN GELCOLOR

Amp up any bright shade with this color-boosting base coat. NT N01

THIS SUMMER, GO NEON OR GO NUDE! OPI invites you to indulge in the hottest trend for neons: pairing them with nudes! These unlikely partners team up to create sophisticated looks that have been seen on runways and red carpets everywhere. Nude nails with pops of neon color is the look for summer and beyond. Perfect for those who have a secret love for neon shades, but are too shy for a brazen splash of color, creating tips or color blocks of neon against a background of nude is the perfect way to indulge your passion in a very chic way. Of course, if “bashful” is not in your vocabulary, here’s your invitation to scream style without uttering a word. Mix and match shades to create a look all your own. Summer is all about fun and with these new neon shades from OPI, fun is right at your fngertips – brightly colored and full of sass!


|5 OPEN STOCK LACQUER Salon Price ................................$ 4.50 U.S. Suggested Retail Price .................$ 9.00 U.S.

$ 5.75 CAN $ 10.95 CAN

Edition A OPI Item No. DC B13 16 - Nail Lacquers 15 mL - 0.5 Fl. Oz. 2-Life Gave Me Lemons 2-Juice Bar Hopping 2-Down to the Core-al 2-You are So Outta Lime! 2-Hotter than You Pink 2-Push & Pur-Pull 4-Put a Coat On! 1 - chipboard counter display 1 - color palette with chain and label Salon Price ............................$ 69.95 U.S. Total Retail Value ....................$ 144.00 U.S. Salon Proft .............................$ 74.05 U.S.

$ 89.95 CAN $ 175.20 CAN $ 85.25 CAN

Edition C OPI Item No. DC B14 36 - Nail Lacquers 15 mL - 0.5 Fl. Oz. 6-Hotter than You Pink 6-Down to the Core-al 6-Push & Pur-Pull 6-Juice Bar Hopping 3-You are So Outta Lime! 3-Life Gave Me Lemons 3-Put a Coat On! 3-OPI Top Coat 1 - acrylic counter display with printed footers 1 - chipboard header 1 - color palette with chain and label Salon Price ...................$ 162.00 U.S. Total Retail Value ...........$ 324.00 U.S. Salon Proft ....................$ 162.00 U.S.

$ 205.00 CAN $ 394.20 CAN $ 189.20 CAN

Little Bits of Neon | Mini Pack OPI Item No. DC B15 6 - mini Nail Lacquers: Juice Bar Hopping, Life Gave Me Lemons, You are So Outta Lime! Push & Pur-Pull, Hotter than You Pink, and Down to the Core-al Salon Price .....................$ 9.95 U.S. Suggested Retail Price .....$ 19.95 U.S. Salon Proft ......................$ 10.00 U.S. For more information about Neons by OPI, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.

$ 12.50 CAN $ 24.95 CAN $ 12.45 CAN


6|

It’s the REAL Thing!* Real, long-lasting GelColor color and shine are here in nine Cokeinspired shades destined to be instant classics! While you are sure to love OPI’s exciting Coca-Cola Nail Lacquer collection, you’re going to love these shades in GelColor’s shine-intense, 30-second LED cure formula for weeks of refreshing color!

*Fun Fact: Coca-Cola slogan circa 1970. Model is wearing Coca-Cola Red on nails.


9 Coke-inspired shades destined to be instant classics!

Individual Shades Salon Price .................$ 14.95 U.S.

$ 18.95 CAN

GelColor by OPI COCA-COLA Add-On Kit OPI Item No. GC 956 GC C13 Coca-Cola Red GC C15 Get Cherried Away GC C16 My Signature is "DC" GC C17 Today I Accomplished Zero GC C18 Green on the Runway GC C35 Sorry Iâ&#x20AC;&#x2122;m Fizzy Today

Salon Price .................$ 79.95 U.S. $ 99.95 CAN Salon Value...................$ 89.70 U.S. $ 113.70 CAN Salon Savings ...............$ 9.75 U.S. $ 13.75 CAN

Artwork Subject to Change

FPO Artwork Subject to Change

Look for this Coke-inspired display at your local distributor store! For more information about GelColor by OPI, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.


8|

color so hot it pops! For outrageously fun summer tips and toes, get lasting color with new GelColor by OPI Neons! Matched to OPI Nail Lacquer shades, GelColor Neons are sure to get the party started.

GelColor by OPI THE NEONS Add-On Kit OPI Item No. GC929 GCN33 GCN34 GCN35

Life Gave Me Lemons You are So Outta Lime! Juice Bar Hopping

GCN36 GCN37 GCN38

Hotter than You Pink Push & Pur-Pull Down to the Core-al

Salon Price ................................................$ 79.95 U.S. Salon Value .................................................$ 89.70 U.S. Salon Savings .............................................$ 9.75 U.S.

$ 99.95 CAN $ 113.70 CAN $ 13.75 CAN

Individual Shades Salon Price .................$ 14.95 U.S.

$ 18.95 CAN

the neons

DesignScape

Videos and Step-by-Steps on pro.opi.com—your source for design inspiration!

NEONS DesignScape

GelColors Shown: Life Gave Me Lemons You are So Outta Lime! Hotter than You Pink Push & Pur-Pull

How hot can Neons go? Layer over a base of Alpine Snow for color so hot it pops! For more information about GelColor by OPI and DesignScape™ Step-by-Steps, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.


|9

NEW!

ACETONE-FREE LACQUER REMOVER WIPES

1 WIPE CLEANS ALL 10 NAILS! Need to change nail lacquer color on the go? Now there’s OPI Wipe-Off! Acetone-Free Lacquer Remover Wipes—the ideal travel companion for OPI Nail Lacquer. Slip them into your pocket, purse or travel bag without fear of spills or leaks. Each individually wrapped wipe quickly whisks away all traces of lacquer from all 10 nails, while moisturizing nails and cuticles. So perfect for clients on the go!

Wipe-Off! Acetone-Free Lacquer Remover Wipes OPI Item No. AC 856 Each pack contains 10 Individually Packaged Wipes!

• 1 wipe cleans all 10 nails • Convenient 10 pack • Acetone-free, moisturizing formula • Fresh Lavender Scent Salon Price .......................$ 3.50 U.S. Suggested Retail Price .......$ 6.95 U.S.

For more information about OPI Wipe-Off!, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.

$ 3.75 CAN $ 7.50 CAN


10 |

a

retailpromotions

r

Romance – and profts – await you with OPI promotions guaranteed to make you say "I do!" Here you’ll fnd a bouquet of perfect colors to add style and sophistication to any wedding look, plus essentials to keep nails strong and healthy from ceremony through honeymoon. Bon voyage!

Sparkle to Envy FREE Jeweled Purse Hanger with Purchase of Nail Envy Sensitive & Peeling When it comes to your nails, they deserve protection as much as your favorite handbag. Strengthen your sensitive and peeling nails with Nail Envy Sensitive & Peeling. Protect your handbag too, with a FREE Purse hanger to keep it close at hand.

Purchase: 1 – 15 mL - 0.5 Fl. Oz. Nail Envy Sensitive & Peeling

Get: 1 – FREE Jeweled Purse Hanger U.S.

Salon Price ............................................ $ 8.50 Suggested Retail Price ............................. $ 16.95 Retail Value.............................................. $ 26.90

CAN

$ 10.95 $ 19.95 $ 32.45

OPEN STOCK: SR F15

Princess for a Day Free Rhinestones, Pearls, and French Tip Guides with purchase of OPI Nail Lacquer Give your nails the royal treatment with two classic shades made for Two-Toning manicures, plus adorn them with jewel adornments for the perfect fnal touch! Also includes tip guides.

Purchase: 1 – 15 mL - 0.5 Fl. Oz. OPI Nail Lacquer in Alpine Snow 1 – 15 mL - 0.5 Fl. Oz. OPI Nail Lacquer in Bubble Bath

Get: 1 – FREE Rhinestones & Pearls 2 – FREE French Tip Guides U.S.

OPEN STOCK: SR F16

Salon Price ............................................ $ 8.50 Suggested Retail Price ............................. $ 15.95 Retail Value.............................................. $ 18.00

CAN

$ 10.95 $ 19.95 $ 21.90

For more information about OPI May/June Retail Promotions, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.


retailpromotions Shades of Love

| 11

Favorite Bridal Classics All the Nail Lacquer shades to create the soft, romantic, and classic looks that brides love, here at your fngertips.

Special Price: 4 – 3.75 mL - 1/8 Fl. Oz. OPI Nail Lacquer in Samoan Sand, Sweet Heart, Kyoto Pearl, & Passion U.S

Salon Price ............................................ $ 6.95 Suggested Retail Price ............................. $ 12.95 Retail Value..............................................$ 18.00

CAN

$ 8.75 $ 14.95 $ 21.90

OPEN STOCK: SR F17

Quick...Let’s Elope! Free OPI Natural Nail Strengthener with Purchase of DripDry Making a quick getaway is easy with DripDry Lacquer Drying Drops that sets Nail Lacquer in just 60 seconds. OPI Natural Nail Strengthener fortifes nails while providing a base for your favorite lacquer shades.

Purchase: 1 – 9 mL - 0.3 Fl. Oz. OPI DripDry Lacquer Drying Drops

Get: 1 – FREE 15 mL - 0.5 Fl. Oz. OPI Natural Nail Strengthener U.S

Salon Price ............................................ $ 6.25 Suggested Retail Price ............................. $ 12.50 Retail Value..............................................$ 21.50

CAN

$ 7.95 $ 14.95 $ 25.90

OPEN STOCK: SR F18

Retail Promo Center Display OPI Item No. SR 540 U.S

Salon Price .........................................$ 250.00

CAN

$ 299.00

For more information about OPI May/June Retail Promotions, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.


12 | professionalpromotions Absolute Savings!

Master the Brushstrokes SAVE on OPI Artist Series Oval #8 Acrylic Brushes!

SAVE 25% on 907g - 32 Oz. Absolute Acrylic Powders SAVE 50% on Select Absolute Liquid Monomer!

OPI Item No. BR 940 Artist Series Oval #8 Acrylic Brush – Kolinski Sable U.S.

Salon Price Each ................................................... $ 29.95 Salon Value.............................................................. $ 39.95 Salon Savings .......................................................... $ 10.00

CAN

$ 37.45 $ 49.95 $ 12.50

OPI Item No. AB 507 Translucent Pink AB 517 Opaque Pink AB 527 Brilliant Pink AB 547 Truly Natural AB 567 Crystal Clear

OPI Item No. BR 941 BR 941 Artist Series Oval #8 2-Piece Acrylic Brush – Kolinski Sable U.S.

Salon Price ............................................................ $ 39.95 Salon Value.............................................................. $ 44.95 Salon Savings .......................................................... $ 5.00

CAN

$ 49.95 $ 57.50 $ 7.55

A Heavenly Match! FREE Matching OPI Nail Lacquer with GelColor by OPI Purchase! U.S.

Includes:

Salon Price ..............................................................$ 97.45 Salon Value................................................................$ 129.95 Salon Savings ............................................................$ 32.50

1 - 15 mL - .5 Fl. Oz. - GelColor and Matching Nail Lacquer Duo OPI Item No. SP F26 SP F27 SP F28 SP F29 SP F30 SP F31 SP F32 SP F33 SP F34 SP F35 SP F36 SP F37

I’m Not Really a Waitress Big Apple Red Malaga Wine My Chihuahua Bites A Good Man-darin is Hard to Find Cozu-melted in the Sun Princesses Rule! Bubble Bath Funny Bunny Black Cherry Chutney Unfor-greta-bly Blue Polka.com

CAN

$ 121.90 $ 162.50 $ 40.60

OPI Item No. AB 408 240mL – 8 Fl. Oz.Absolute Liquid Monomer U.S.

Salon Price ..............................................................$ 14.95 Salon Value................................................................$ 29.95 Salon Savings ............................................................$ 15.00

CAN

$ 18.75 $ 37.50 $ 18.75

OPI Item No. AB 406 480mL – 16 Fl. Oz. Absolute Monomer U.S.

Salon Price ............................................................ $ 14.95 Salon Value.............................................................. $ 19.45 Salon Savings .......................................................... $ 4.50

CAN

$ 18.95 $ 24.70 $ 5.75

U.S.

Salon Price ..............................................................$ 23.95 Salon Value................................................................$ 47.95 Salon Savings ............................................................$ 24.00

For more information about OPI Professional Promotions, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.

CAN

$ 29.95 $ 59.95 $ 30.00


professionalpromotions | 13 Spring Into Pedicures! GelColor by OPI/Pedicure by OPI Spring Pedicure Kit OPI Item No. SP F40 Includes one each 15 mL – .5 Fl. Oz. GelColors: 1 – GelColor Base Coat (GC 010) 1 – GelColor Top Coat (GC 030) 1 – Pedal Faster Suzi! (GC H60) 1 – Strawberry Margarita (GC M23) 1 – You’re Such a Budapest (GC E74) 1 – Can’t Find My Czechbook (GC E75)

Includes one each 140 mL – 4.2 Fl. Oz. net. Wt. Pedicure by OPI products: 1 – Soak (PC 104) 1 – Soften (PC 124) 1 – Scrub (PC 114) 1 – Mask (PC 134) 1 – Massage (PC 144) 1 – Smooth (PC 154) 1 – 20 ct. Expert Touch Remover Wraps (AC 830) 1 – Blank Nail Palette U.S. CAN

Salon Price ..........................................................$ 99.95 Salon Value............................................................$ 130.35 Salon Savings ........................................................$ 30.40

$ 124.95 $ 167.48 $ 42.53

Get the Treatment

Manicure/Pedicure by OPI

SAVE 20% off 4 Oz. Top Coat or Base Coat Plus Get FREE matching .5 Fl. Oz. Top Coat or Natural Nail Base Coat! OPI Item No. SP F38 – Natural Nail Base Coat SP F39 – Top Coat

SAVE $3.00 on each 480 mL – 16 Fl. Oz. Manicure / Pedicure by OPI Massage Lotion! OPI Item No. PC 426 PC 436 PC 446 PC 466 PC 476

Cucumber Tropical Citrus Papaya Pineapple Lemon Tonic Chamomile Mint

Includes: 1 – Chosen Nail Treatment 20 mL – 4 Fl. Oz. 1 – FREE Chosen Nail Treatment 15 mL – 0.5 Fl. Oz.

U.S.

Salon Price ........................................................................ $19.95 Salon Value.......................................................................... $ 29.45 Salon Savings ...................................................................... $ 9.50

CAN

$ 24.95 $ 37.25 $ 12.30

U.S.

Salon Price .......................................................$ 11.95 Salon Value.........................................................$ 14.95 Salon Savings .....................................................$ 3.00

For more information about OPI Professional Promotions, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.

CAN

$ 14.95 $ 18.95 $ 4.00


14 | opinews

OPI WELCOMES MARY VAN PRAAG AS GENERAL MANAGER Over 30 years of passion, excellence, commitment, and innovation made OPI the world leader in professional nail care. Defning leadership will take OPI into the future. Meet Mary van Praag— accomplished beauty industry executive, proven leader, and OPI’s new General Manager! Joining the company in January 2014, Mary brings extensive beauty industry experience and a fresh perspective to OPI. With an energy that radiates from her love of the industry, Mary has led leading health and beauty companies to unprecedented successes.

Mary has been active on the Board of Directors of the Canadian Cosmetic and Toiletries Association as well as the CCTFA Foundation Board. She was the Chair of the Association’s largest fundraiser, Mirror Ball, dedicated to helping women navigate the appearancerelated side effects of cancer. Mary has served as a member of the Board of Directors and is still active in the Network of Executive Women, as well as Cosmetic Executive Women. She was also a member of the Retail Advisory Board for the National Association of Chain Drug Stores.

In addition to her passion for Mary most recently served as the industry and her personal General Manager of Coty Canada enthusiasm for the OPI brand, Mary Inc., comprised of Coty Beauty is excited to bring her business and Coty Prestige, where she is In addition to being an active acumen, industry knowledge and credited with transformational diverse experience to expand OPI’s beauty industry mentor, Mary leadership and formulating business worldwide. is a cycling enthusiast, loves to the strategic priorities that Knowing from experience that drove Coty to become the #1 travel, entertain, read and spend success in the beauty industry Fragrance Company and #2 time with “Chester,” her English requires maintaining a competitive Mass Cosmetics Manufacturer in Cocker Spaniel. Favorite OPI edge through innovation and Canada. Previously, Mary enjoyed Product: “GelColor by OPI Bastille strategic leadership, Mary is a successful seven-year executive My Heart… manicure perfection!” committed to helping people and career with Johnson and Johnson, companies succeed. “My goal is to and held Vice President and Senior take this wonderful opportunity to lead OPI to new heights Director positions at Revlon, Schick, and Playtex. and run with it,” says Mary, adding, “I have big plans!” A champion for the industry and the women it serves,


opinews TRAINING FOR FUTURE

TRAINERS IN JAPAN

| 15

THE PHILIPPINES Greet Joey Brown

OPI International Spokesperson Joey Brown paid a visit to Japan to train top salon and school owners to become OPI educators at the OPI Japan

OPI International Spokesperson Joey Brown was

headquarters in Tokyo. Some of the attendees were

on hand in Manila to conduct training for OPI salons

already deeply involved as international competition

and Rustan Commercial Corp team members. Thirty

judges and will now use their training to launch OPI’s

participants were trained on all of OPI’s products, with

education and sales consultant program in 2014.

special focus on GelColor. A press event at Tips & Toes

Everyone enjoyed the training and are very excited to become a part of OPI!

salon drew beauty editors and bloggers for mini mani/ pedis featuring GelColor and Mariah Carey by OPI Holiday shades.

JOEY BROWN IN MACEDONIA Over 40 attendees received intense training on Axxium, GelColor, and Manicure/Pedicure systems through OPI’s relatively new distributor Pharmatrade in Macedonia. After the event, OPI International Spokesperson Joey Brown was happy to report very successful results by all!


OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA May/June 2014 OPI Item No. PR 574 Domestic Edition

Advertising & Marketing You and your clients can see OPI in the May/June issues of these magazines: Youâ&#x20AC;&#x2122;ll also fnd OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Viet Beauty, & Viet Salon.

OPI is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com. For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.


Two Brown Eyed Girls, Los Angeles @twobrowneyedgirls

Chi Nail Bar, Beverly Hills, Calif. @chinailbar

KandiLand, Long Beach, Calif. @kandiyamz

Paris to New York Nail Bar, Las Vegas @nailbarlv

Ednice De Jesus Nieves, Patillas, Puerto Rico @ednicenailartist

Our very own NAILS Magazine step-and-repeat! @nailsmagazine MAY 2014

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HOW TO MAKE YOUR OWN DIY STEP-AND-REPEATS

Qiana Aviles, owner of Nail Lounge in New York City, makes her own step-and-repeats for $2 or less a piece! Here’s how: 1. Create your step-and-repeat backdrop on either a design program like Photoshop or something as simple as Microsoft Word. Upload your salon logo and play with the layout — try putting it in different positions all over the page. 2. Once you’re satisfied with how it looks, save it, and then email it as an attachment to your local printing facility like Kinkos, UPS, or Office Depot. (Start your order online by following website directions. You can also go to the facility to print in person. For this method, make sure to save your file on a portable USB drive.) 3. Choose your paper. Anything smooth and non-transparent will work, but ideally you want to find something thick, hard, and non-pliable for your step-and-repeat. Printing facilities have many different options ranging from cardstock to mounted boards (pricing varies). Aviles suggests going in person the first time to feel the paper quality yourself. 4. Do not choose a glossy or laminate finish. The glare it produces in photographs takes away from the nail art. 5. Order in bulk because they tend to experience wearand-tear in the salon. Aviles has about five to 10 stepand-repeats on hand at a time.

WORKING WITH A PROFESSIONAL PRINTER

Cammy Nguyen of Blossom Beauty Lounge in Redondo Beach, Calif., was an early adapter of the nail art step-and-repeats. She gets near-daily inquiries on her social media platforms — mainly Instagram, Twitter, and Facebook — about them. They were purchased in bulk (about four or six at a time) from a local graphic artist/printing company, AW Print Works (www.awprintworks.com). She’s had them for a year now, and with attention to hygiene, they’ve stayed completely intact.

WHAT TO EXPECT: > Be able to provide your printer with a PDF of your salon’s logo. (If you don’t have a logo, contact a local graphic artist, or ask your printer if they have graphic artists on staff to make one for you.) > Some printing companies will charge more to turn your logo into the digital step-and-repeat template, and other companies build this fee into the overall price. Be sure to ask. > Most nail art step-and-repeats are about 12”x 12” or 12”x 14”. > Good quality step-and-repeats are printed on 1/8-in. PVC (a type of plastic). A thicker cardboard or foam material will also work. > Ask for a matte (non-glossy) finish to prevent light reflection in photographs. > Special step-and-repeat manufacturers (who specialize in the traditional full-size step-and-repeats you stand in front of at branded parties/award shows) most likely also have experience with miniature ones that nail techs use. If not, they might be willing to work with you if you provide them detailed instructions (see Cammy’s Tips below).

CAMMY’S TIPS:

CHI NAIL BAR’S LIGHT BOX

Chi Nail Bar in Beverly Hills, Calif., has a very unique stepand-repeat with a built-in light box for photographing their nail art. A light box provides even illumination similar to a photo studio. Chi Nail Bar’s contraption was assembled by one of the employee’s photographer boyfriend. It’s a portable box that snaps shut for travel and features a step-and-repeat-style backdrop that says “Chi” in clean print. There’s a small light on the roof of the box and two white side panels to reflect the light. While these can be purchased online (we’ve seen some great prices on Amazon!), it can also be a fun DIY project to take on. Check www.nailsmag.com/ DIYlightbox to find out how!

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> The step-and-repeat should not be too colorful — too much color or bling will detract from your nail design. > White or off-white make great background shades. > Make sure you or your graphic artist are spacing out your logos a bit. It shouldn’t look too cluttered. > Don’t put your contact information on your step-and-repeat. Customers will figure out how to contact you if your information is online and clearly spelled out on your social media handles. > It’s usually more affordable to buy these in bulk. If one gets dirty, you’ll have others on hand. Also, multiple techs can take photos of their work at once. > Wipe it down with alcohol to keep it clean. > Preserve your board by having clients wash their hands before photographing on the step-and-repeat. > Natural lighting is the most ideal. Try photographing near a window!

PRICING: > We’ve seen pricing for professional step-and-repeats anywhere between $30 and $100. > Some printers will offer a discount if you purchase step-and-repeats in bulk.


Surround yourself with inspiration.

Creativity starts here. Discover our expanded line-up and updated look today! Creativity. Start to ďŹ nish.

Find all of our latest products available now at Sally Beauty and other fine beauty supply stores near you. For easy how-to nail art tutorials visit us at:

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www.nailsmag.com/fifi/15204


STYLE} boutique

Mom-to-Be Gifts Your clients can shower the expectant mothers in their lives with some serious love. Whether trying to stay sane and organized or just in need of some personal pampering, moms-to-be will appreciate these must-have items.

HerDentedCurls’ arrow onesies are the

chicest way for your clients to dress up their babies. Screen-printed by hand and 100% washable, what’s not to love? Customers will have the cutest babies on the block — and in the salon. www.nailsmag.com/fifi/15431

ItsMaggieMade’s Toddler Sleep

Sacks are perfect wearable blankets. The sleep sacks are made with adorable and cozy fleece and created to fit a little one from approximately nine to 24 months. The exceptional handmade quality of each sleep sack lends a personal touch to a practical gift.

Even when sporting a “baby bump,” modern moms can stay in the social swing of things with mixologist Natalie Bovis’ Preggatinis. This cocktail guide features lip-smacking, liquorless libations. Organized by trimesters, the book offers over 75 recipes and even has ideas for hosting Preggatini Parties.

www.nailsmag.com/ fifi/15434

www.nailsmag.com/fifi/15432

BabyRoo’s Stroller-Roo

is a great way for moms to keep track of their cell phones and pacifiers alike. This organizer attaches right to the stroller, so baby necessities and baby are conveniently tucked into one place. Every BabyRoo item is created with a kangaroo’s pouch in mind, but these pouches are unique, decorative, and completely washable.

This Alphabet Print from 19 letters is a modern design for an old nursery favorite. Available in a variety of colors — including a customization option — each print is educational, beautiful, and has a very special message for baby. Each print is designed with love and produced using archival-quality inks.

www.nailsmag.com/fifi/15433

www.nailsmag.com/fifi/15435

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PHOTOGRAPHY BY KIMBERLY PHAM


www.nailsmag.com/fifi/15140


BUSINESS}

Prom Promotion Prom is expensive. That’s why Khai Nguyen, owner of Koi Nails (www.koinails.com) in Ellicott City, Md., has had such success with the salon’s $30 prom package. “We have found that with all the other costs associated with prom — dress, hair, makeup, transportation, etc. — having a prom package that’s tailored to that special night at an afordable price gives them one less thing to worry about,” says Nguyen. The salon promotes the special — which includes a Signature Mani and Pedi — through its website, Facebook, and Twitter. Teens have to “like” them on Facebook to redeem the deal. “More often than not we are able to convert their family and friends into regular clients as well,” he says. >>>

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Tifany Le-Nguyen performs a pedicure on client Jade Shumaker.


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BUSINESS} Go Old School: Distribute Business Cards While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers, says Annie Tsai, the author of The Small Business Online Marketing Handbook: Converting Online Conversations to Ofine Sales. “Asking for the referral is often the most difcult part of building a referral program,” she says. “However, you need to educate your customers on how they can help support your business — especially in the beginning.” Even if you don’t establish a formal referral program, you can use business cards as an easy conversation starter. Says Tsai: “Simply hand the customer three business cards at the point of sale and say, ‘I’d really appreciate it if you could let a few friends know about the great service you received today.’”

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‘‘

—Marsha Friedman is the CEO of EMSI Public Relations (www.emsincorporated.com).

Q:

Q&A

‘‘

Risk-Free Retail

Wink is an all-natural eyelash and eyebrow growth enhancer that your clients will love — and you can retail it risk-free. Developed by a group of MIT students who were frustrated with the current products on the market, Wink works by stimulating dormant lash and brow follicles to grow, while conditioning and strengthening the active follicles. “This means Wink gives the user more lashes and more brows, rather than solely increasing the length of existing ones,” says company co-founder Megan Cox. “The product is hypoallergenic and safe for use on the top and bottom lash lines as well as the brows. It is great for the mature client who wants the lush look of full lashes and brows without the side efects or high price tag.” Wink wholesales at $20 per bottle with a $39 MSRP and a minimum order of six bottles. “We run a 30-day risk-free trial for salons; they can carry up to 12 bottles for free for 30 days. At the end of the trial, they let us know how many they sold and pay the wholesale price for those sold,” says Cox. “They can then choose to continue selling Wink or send the remaining bottles back. It’s a great program to give salon owners the chance to try it out without the risk of getting stuck with the stock.” For more information, go to www.nailsmag. com/fifi/15441.

Marketing is the engine that drives your business. Without it, you can’t sustain and grow your customer base. Marketing is multi-pronged. It includes branding and positioning your business to distinguish it from your competitors. When things are going well, don’t make the mistake of deciding, “I don’t need to market anymore.

I’m a new tech trying to get my name out there. I have seen a couple of nail techs ofer contests on Facebook, such as “like and share and you could win a free manicure.” What do you think?

A: It is actually very difficult to run these contests because so many users have their

profiles blocked so businesses cannot see their information. Also, you are not going to run a successful contest unless you already have a decent following. In my opinion, the best option for getting more likes on Facebook is to start with promoting your page to your clients — on your website, cards, etc. Make sure you also get your friends and family to like you. Take photos of the nails you do and tell the client you will post them on Facebook (don’t tag them in it). Once you get a few followers, you can start “boosting” posts. Choose to boost them to your fans plus their friends. They will see your post in their feed and hopefully you will start seeing more likes. Then when you boost another post, you’ll have an exponentially larger audience. Make sure you are boosting something that includes a picture — people love to see nail art, new polish lines, etc. You don’t have to spend a ton of money — just $20-$30 per boost — and you can boost one post a week or every 10 days or so, then less often as you reach more followers. My salon has seen great results with Facebook reaching potential new clients and also nurturing relationships with current clients. We have clients come in all the time asking for specific nail art or a color they saw on our Facebook page. After being open only three months, we had over 200 fans (95% local). — Sally Parks, Plum Natural Nail Spa (www.plumspaaustin.com), Austin, Texas


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BUSINESS} crowdsourcing This month we asked nail techs:

What social media platform has best worked for your business?

I love the use of social media. I use Facebook, Twitter, Tumblr, Instagram, Google+, Pinterest, Path, Yelp, and Vine. The great thing about some of these sites is that you can connect them together, so you are reaching a larger audience but not having to spend huge amounts of time to do it. I always keep up on what’s new in social media so that I don’t miss out on potential clients!

The single most successful social media outlet I’ve used has been Yelp. I set up a monthly account allowance for pay-perclick. I’ve gotten a good 40% of my clients from them and the rest has been Facebook or good old word of mouth. Social media is essential nowadays in business.

Rachael Waggoner Dazzlin Digits 3D Nails, Lakewood, Colo.

Ami Cooper Paisley Nail Studio, Petaluma, Calif.

I opened my licensed, homebased business, Electric Cherry NailZ, in 2012. As a newbie in the nail industry, I wanted to get my business out there. I created a Facebook page, and I am always posting photos of my work and my nail studio. I also do random giveaways for my clients and fans of the page, which has helped promote my work and grow my business. I’ve gotten new clients and have made many new friends. With all the likes, sharing, and commenting, having a Facebook business page has really helped me promote what I love doing.

Trina Kison Electric Cherry NailZ, Edmonton, Alberta, Canada

Social media is by far the best way to promote our salon. It is the quintessential word-ofmouth promotional tool on steroids! Every time I post a photo, it gives people another opportunity to interact with my brand, even if the photo isn’t about nails or body waxing. For example, after a huge storm here in Philadelphia in early February, I posted the same pic to Facebook, Instagram, and Twitter saying that we were open; we got three appointments from that alone! Business owners who are not using one of the big three (Instagram, Facebook, Twitter) are missing the benefit of easy SEO placement and free promotion.

Onisha Claire Koco Nail Salon, Philadelphia

Next question: Log onto www.nailsmag.com/crowdsourcing to see even more reader ideas for using social media.

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If you could change one thing about your work environment, what would it be? [Answers will be printed in the August 2014 issue.] Share your opinion on the topic by e-mailing your response by April 15 to tracy.rubert@bobit.com. Please include your name, salon, city and state, and a highresolution headshot with your response..


Intensive Hands-On Training

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Day 1 Spafnity & Gelfnity Day 2 Divinity & E-File Workshop Day 3 Artfnity 1 & 2 Workshop Day 4 Artfnity Mixed Media & Flat Nail Art Painting For more infomation please contact us at: 800-994-5872 / mail@kupainc.com www.kupainc.com/kampkupa

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BUSINESS} All I Really Need to Know… ...I learned in my first month in the real world.

I learned that school does not prepare you for the real world work environment. However, fervor for continued education coupled with clear, focused enthusiasm for your craft will embolden you to reach out and attain your goals, keeping you on the path to success!

LeVonne King

LeVonne de Spa, Waterford, Mich.

The most important thing I learned as a newbie in the salon industry is the importance of developing and building relationships with your clients. Getting to know who you’re servicing is one of the most important lessons because once a relationship is developed and the client trusts you, they’re more likely to spread the word about the quality of your work, thus helping you build your clientele.

When I first became a nail tech 25 years ago, I was a nervous wreck! I was shy and quiet until I realized that I could be confident in my work because I was a trained professional. I knew what I was doing and the client didn’t know how new I was.

Kathleen M. M. Ringwood- Wood

My Nails Rock!, Poughkeepsie, N.Y.

Victoria Zegarelli

Mimi Wilson

Nail Bar Lounge, Hauppauge, N.Y.

Ten Over Ten Salon, New York

One thing I realized as a newbie nail tech was how varied the taste of your clientele can be. For example, I have a particular style that is my main focus and what I am good at, which is nail caviar and 3-D and abstract nail art. But I quickly realized not everyone likes it, so I started branching out into more subtle designs as well.

Working in a high-volume salon taught me the importance of being aware of your timing. Learning to eliminate unnecessary steps and stop second-guessing myself helps keep my whole day on track.

Danielle Lubin

Vito Mazza Salon & Spa, Woodbridge, N.J.

Practicing every single day will increase your speed! A three-hour full set won’t take you that long if you constantly practice to increase and perfect your style.

Act like you know what you’re doing! Never tell your clients that you’re a newbie.

Crystal Grimes

Freelance, Saint Peters, Mo.

Elizabeth Fernandes

VLS Nails, Boston

The majority of clients don’t know what a “perfect” set of nails looks like, so it’s okay to have slight flaws in your work in the beginning. The key is learning from your mistakes and always being open to learning new techniques.

Align yourself with a mentor. Provide the service you’d want to receive. Although you’re licensed, your true learning starts now.

The most important thing I learned was how to start building a clientele and getting them to understand that a true, professional acrylic full-set service takes a lot longer than 20-30 minutes.

Brandy Franklin

High Maintenance Glam Dolls, Pittsburgh, Pa.

Jacquie Smith

Nails by Jacquie, Monee, Ill.

Tanya Dangl

Nails by Tanya, Ontario, Canada

Everyone has to start somewhere, as scary as it may seem! You already took the first leap of faith by applying and getting the job; now you just have to keep an open mind and show ’em what you got!

Fake it ’til you make it!

Rachael Pearson

Blush, Tacoma, Wash.

Jaquelin Crespo

CoutureNailCreations, Baltimore, Md.

The most important thing I learned was to implement policies such as last minute-cancellation, no-show, late, no children, etc. Make sure you stick to your policies and that all your clients are aware of them in advance. This leads to a better client/nail technician relationship, in my opinion.

Talia Scherer

Sculpted Gel Nails by Talia, Lethbridge, Alberta, Canada

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BUSINESS}

the

issue

Show [Us] Your…

Clever Nail Art Displays

You’ve got the chops as a nail artist, now it’s time to show of that talent. Check out these clever ways to showcase what you do best.

I put my nails on phone cases and make them for different holidays and seasons. It’s a great way to advertise outside of the salon as well because people are always asking to look at it while I’m out. When I’m done using them I put them on shelves to display in my salon! Lexi Martone, Finger Painted, Dix Hills, N.Y.

I use a few techniques to show off my work. I have a nail album with all of my work. Clients can browse through it while they are waiting or if they haven’t chosen a design of their own. I also use display nails and boards. I like the display nails because clients can really see the details on top of and underneath my sculpted nails. I change out these designs every week so clients can see new designs and techniques. Eva Jenkins, Extraordinary Nails by Eva, Bellevue, Neb.

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I keep my nail art close at hand for my clients to see detail and colors in every swatch. Lynn Martinez, Serendipity Salon and Spa, Clovis, Calif.


Besides actively posting to social media, I display nail art in a variety of ways. I have a collage scrapbook that has nail art in it as far back as the 80’s. Older clients as well as my younger ones love getting the vintage looks. I display different covers of the magazines I subscribe to on a wall, showing off the latest trends in the industry. The best way I introduce the vast variety of nail art available to my clients is with a digital frame. You can easily download images from your computer to the screen. Always make sure there’s a watermark or tag on the photos, and give credit if you use a design as inspiration. Victoria Zegarelli, Nail Bar Lounge, Long Island, N.Y.

I use a digital frame in the salon. I update it regularly with new and stylish art. My clients love sitting and watching the pics as they shuffle through. I also use Facebook and Instagram. My clients love seeing the new tiny masterpieces on a regular basis. Danalynn Stockwood, FunFancyNails, Fitchburg, Mass.

In keeping with the minimalist decor of the spa I work at, there isn’t room to display nail art. Digital and social media is the easiest way, as time is limited and all services are a la carte. I can pull my Android phone from my apron quickly to show clients examples of what I can do. Valerie Ann Williams, Spa Sydell at Park Place, Atlanta

We do sample nail art on plastic tips and put them in a vase right by our nail stations. This way our clients can peruse them, pull out ones they like and “try them on” to see what it would look like on their own nails. It also allows us to do special designs around a specific holiday or season and we can switch them out as often as necessary. In addition to these samples, we also have a booming Instagram page and our clients often come in with ideas of what they want from nails we’ve done for other clients. We can all pull up Instagram on our phones or one of the iPads in the salon so clients can scroll through our pictures. Cammy Nguyen, Blossom Beauty Lounge, Redondo Beach, Calif. MAY 2014

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I’ve found that nail wheels work very well for me. There is just something especially satisfying about finishing an entire wheel. The salon that I work at doesn’t have assigned stations for techs; instead we use carts to hold our supplies. I always have at least one wheel on my cart of “dollar designs,” i.e., more simple, understated nail art for the client who is a nail-art newbie. I’ll use additional wheels to showcase accent nails, seasonal nail art, and more detailed techniques that I want to practice. This way, I’m becoming a better artist and my clients leave happy! Sarah Kane, Sugarcoat Nails, Austin, Texas We use digital photo frames at our desks to display our nail art. We just keep them running as a slideshow, and people can watch and get ideas as we are working on them. We also always take pictures of our nail art as we do it and keep it on our phones so we can show people our art at any time. Kathy Dent, Salon Glow, Reno, Nev.

NAIL ART HODGEPODGE

Take all those Instagram photos of your nail art and turn them into something tangible from these cool companies: > Magnets from Stickygram (https://stickygram.com) Perfect for a metal display board in a salon or as a gift your favorite clients can take home to stick on their fridge, Stickygram offers a set of nine little photo magnets of your favorite images. > Tiles from ImageSnap (www.imagesnap.com/products) These ceramic tiles bearing your nail art (or any image you want) come in a variety of sizes. Install a few above a salon basin just like regular tiles, or use them as coasters — the possibilities are endless. > Stickers from Artflakes (www.artflakes.com) Login to your Instagram account, choose from all your pictures, and this company will turn them into easily removable vinyl stickers you can place on any smooth surface. Great for sticking on mirrors and windows. > Phone cases from Casetagram (www.casetagram.com) Choose an individual image or create a collage of nail art to turn into a customized case for your smartphone or tablet. > Buttons, business cards, and more from Printstagram (www.pinstagram.com) Versatility is the name of this company’s game when it comes to turning your favorite Instagram images into display/ marketing tools. You can purchase 20-by-40-inch posters, buttons, photostrips, business cards, and calendars.

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www.nailsmag.com/fifi/15125


BUSINESS} Mixing Business with Friendship

Want to open a salon with a family member or bestie? Great! But first make sure you are fully prepared, from both legal and emotional standpoints. BY SREE ROY

When you go into business with friends or family, do it with your eyes open. Partnering with those closest to you can have many rewards, such as unwavering dedication and implicit trust, but it can also have brutal pitfalls that can cause you to lose both your business and your relationship. Here are some pointers to retain legal and emotional harmony.

LEGAL PRECAUTIONS Get all of the big stuff in writing. “While informal agreements are easy and comfortable and seem sufficient while caught up in the excitement of opening a new salon, you must remember that contracts are put into place not for the marriage, but rather for the divorce,” says Sean Brownyard, executive program manager for Salon & Spa Specialty Insurance (www.sassiagency.com). Pen the partnership agreement first.

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“The key sections will be an arbitration agreement, a dissolution agreement, and ownership percentages, which shows each partner’s capital contribution and indicates how profits are to be split,” Brownyard says. “When trying to preserve personal and family relationships during times of discord in the business, having a well-written agreement can turn what could be a personal fight between partners into a simple clerical matter between attorneys.” If you’re asking for money from a friend or family member (or are the one loaning the cash), a written loan agreement is critical. It should clearly explain the terms, including the interest rate and the time frame for repayment. “Not paying back borrowed money can sour a relationship very quickly. It’s even worse if the lender feels he has no recourse and he has been used

by someone close to him,” Brownyard says. These documents can be drawn up by a single attorney, according to Brownyard. “Often a family friend who is a lawyer, and who knows the parties involved, is a good choice. They will understand your family dynamic and might use their personal knowledge to customize the contract to your unique family situation,” he says. If your family member or friend prefers to seal the deal with a handshake only, there are a few tactics you can use to convince the other party that a written contract is in both of your best interests — and that it doesn’t imply any distrust on your end. “If you are borrowing some of your capital contribution from a bank, this is a no brainer. The bank needs it in writing. Crisis averted,” Brownyard says. “However if this is not the case, point out that it protects

ILLUSTRATION BY ANGELA MARTINI

>>>


At Light Elegance we talk a lot about chemistry. Trust me, I’ve been hearing all about it since I was eleven. Back then, my dad, Jim the chemist, cooked-up crazy gels in the garage. My mom, Lezlie the salon owner, told him what colors to make them. To me, chemistry just meant applying labels. Mountains of labels. A lot has changed since then. Now, Jim leads a small army of specialists in his lab. Lezlie creates hundreds of colors that deliver smiles all over the world. Remember all those labels? Now I design them. While the labels seem smaller all these years later, the chemistry has only grown bigger. So has the LE Family. So has my passion.

Lexy McLellan, Design Daughter Redmond, Oregon

light

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both parties, and that it is highly recommended by virtually all legal professionals, who have much more experience than either of you.” While all high value and long-term contracts should be written, some low value short-term contracts with trusted friends or family members can be OK as handshake agreements. For example, you may hire a friend as an interior designer and agree on the payment verbally without causing problems down the road. One surprising cause of drama can be a salon’s prosperity. “Believe it or not, I’ve seen that success can cause more disagreements than failure when it comes to family-run salons. When healthy profits start rolling in, disagreements can quickly arise,” Brownyard says. “One partner may feel she has done more to make the salon a success, and therefore resent that she has to share the profits equally. There may be disagreements about whether to expand and how to do so. Do the partners pocket the money or reinvest to grow the business? These questions often don’t come up when starting a business but can strain the relationship when they do.” To get around this snag, communicate upfront about your goals, vision, risk threshold, and expansion plans and ensure you and your potential partner are on the same page. If your friend already runs a successful business and has asked you to come on as a co-owner, make sure you are added to all of the long-term contracts, including the partnership agreement, loan agreement, lease, and to government forms such as the business license. Brownyard says, “The tricky part is coming up with a valuation of the business. The value of the business may have gone up or down since the original partner(s) put in their capital contribution. So if you put in the same amount as the other partners originally did, you will not necessarily own an equal share of the business.”

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in place, you’ll need to navigate the daily ins and outs of the work environment. Communication and not taking business disagreements personally are key strategies to maintaining a productive business and personal relationship. Mother-daughter team Kathy Dent and Danielle Lindberg have reaped the benefits of working together for the past eight years. The co-owners of Salon Glow in Reno, Nev., work so well as a team they even answered the interview questions for this article in tandem. “Eight years ago my daughter and I purchased the salon she was currently working in, and it’s been great,” says Dent, who was an office manager until following in her daughter’s footsteps by earning a nail tech license. “We both do nails, but our salon is full service with 15 techs.” An initial challenge the pair faced was learning to create boundaries between work life and personal life. “Especially at first, there were so many details to pay attention to that every time we would get together it would be all about the salon,” Dent says. “We have learned to enjoy our personal times and not always let work spill over.”

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When a business disagreement arises (which both say is rare), each defers to the person with the stronger opinion. And, “if one of us might be feeling overwhelmed, we schedule a time to sit down, discuss the situation, and figure out a solution. Communication is really the key,” Dent says. Communication is also important when interacting with the other 13 techs on the team. “We are careful to hire people who we feel fit with our vision of how we want our salon to run. Everyone knows they don’t have to be best friends but they have to appreciate each other and be cordial whenever they are in the salon,” Dent says. “If an issue arises, we expect it to be taken care of before it becomes a problem, and they all know we will step in and mediate if they need help.” Because both Dent and Lindberg see nail clients in addition to running the salon, their direct in-salon interaction with each other is sometimes limited to

ASK THESE QUESTIONS BEFORE DIVING IN

> Will your family/friend partners help you achieve your business goals? > What strengths and weaknesses do you each bring to the business? > Does your trust and familiarity create an advantage? > If the business fails, is the relationship strong enough to endure? > If the business succeeds, will you be able to agree on a vision for future growth? > How will you allocate responsibilities? > How will you handle disagreements? > Does your friend have any bad habits (such as tardiness) that may become deal breakers in a business environment? > How will we keep our professional and personal lives separate? > What is the plan for when one or both of us wants to leave the business?

a “hi” and “bye” in any given day. “But we do very much enjoy getting together, and we try to do it regularly for both business meetings and for personal time together,” Dent says. Advice they would give to others who are considering working with family or friends is to start with a strong relationship that allows for communication, even when addressing difficult issues, not personalizing

www.nailsmag.com/fifi/15304

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things, and ensuring that one partner isn’t so strong that the other is afraid to say what she thinks. Lindberg and Dent’s salon is evidence that collaborating with friends and family can be a positive experience for everyone involved. They say, “We both think it has been awesome, and we are really lucky to work together, doing what we love to do with such wonderful coworkers and clients.”


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BUSINESS} salon profile

Modern spa pedicure stations add to the salon’s upscale and chic image.

Brooklyn-Based Salon Puts Nail Care First Very Polished Nail Lounge provides clients with a whole nail experience by focusing first on the care of the nail and second on style. BY KELSEY NOLAN A few years ago, friends Lannetta Hay and Anjaneth Aguirre noticed a lack of salons specializing in true nail care in Brooklyn, N.Y. So in November 2012, after months of searching for the perfect location in the Bedford-Stuyvesant area, they decided to open a salon dedicated to just that: nail care. Aguirre, who has been a professional in the nail industry for the last five years, approached Hay about opening a nail salon that stood for more than just pretty nails. Hay, already a successful business manager running her own booking agency for shows overseas, believed in the mission. Together, the two of them created a space where clients could go for nails that are beautiful on the outside and healthy on the inside. The operational manager, Essence Clark, explains, “Of course, we love having beautiful nails but want to focus more on the care of our clients, making sure they understand how to care for their nails.”

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QUICK LOOK

Salon Name: Very Polished Nail Lounge Location: Brooklyn, N.Y. Owner: Anjaneth Aguirre and Lannetta Hay Square Footage: 1,800 Opened: 2012 Number of Nail Techs/Total Staf: 5/10 Compensation: Commission Website: www.verypolishednails.com


The clean, bright aesthetic is what helps draw customers in.

TOP-QUALITY CARE Proper nail care starts with great products and technique, including five-free products and natural oils for the scrub, made in-house. “We’re about nail care and about creating an experience for the client, as well,” says Hay. Aguirre and Hay noticed how often women would come to their salon with soft nails damaged by acrylics or rough, dry skin on their feet. Very Polished Nails began offering specialty mani/pedis tailored to address certain care issues. The Strawberry Margarita service, for example, which infuses the scrub with real tequila, is perfect for those thick heel calluses. The Mango Mint Limeade service, which is the salon’s most modestly priced mani/pedi specialty, lets the client enjoy a shorter service while still receiving an exfoliating, hydrating, and fresh experience — with a complimentary mimosa in hand. Other specialty mani/pedi services include French Toast, Orange You Green, Me! Bath Sherbet, and a few seasonal services. Since these types of services vary, they also range in price and time — from $40 to $60, and from 30 minutes to over an hour — to fit every need. Though nail care is the top priority for Very Polished Nails, Hay and Aguirre still love beautiful nails. Aguirre does freehand nail art for clients, the most popular of which is an Aztec design. She finds designs and inspiration from almost anything. She also takes client requests. Hay explains that one client showed Aguirre a picture of a painting and asked for matching nail art. Another client brought in a pair of high heels and asked for a design inspired by the shoes.

GOING ROGUE “What we noticed as we looked around different salons in Brooklyn is that when you walk in, you’d get hit with these really harsh chemical smells,” says Hay. “Plus no one was paying attention to the nails.” She explains that since the nail health was never the focus, women would

Anjaneth Aguirre and Lannetta Hay opened Very Polished Nails in 2012.

remove their acrylics and they would have a fungus or the nail would be horribly damaged. Yet they still wanted longer nails. As a solution, Hay and Aguirre selected Calgel, a calciuminfused gel that serves as a sculpture gel to help the nail grow and extend the nail beyond its natural length. “It’s not being damaged, it’s not getting soft, and you’re not pulling up the top layer of your nails,” says Hay. Calgel has become very popular in Manhattan but remains very exclusive in Brooklyn, as only one other salon in the area offers the service. But, as more and more families leave Manhattan and move to Brooklyn, the Calgel requests have become more frequent. “To stay in line with our mission and our philosophy this was the best option — the only option out there, really. If it’s not good for the nail, it’s not for us,” says Clark. Very Polished Nails noticed that it can be difficult to convince women to move away from acrylics because, for a little while, they have to wear their nails at their natural length. “But once they try our gel enhancement service, they are hooked for life,” Hay says. Even Clark, who wore acrylics for 15 years, was convinced to move away from it. The salon is now being sought out for its nail care.

ON THE UP AND UP

Though Very Polished Nails only opened a little over a year ago, the salon is making some big additions this spring and summer, and is even in conversation about potentially opening a location in Southern California. Hay and Aguirre are able to regularly maintain five nail techs, adding an additional one or two in the warmer months to keep up with demand. Plus, with 900 square feet of salon space, Very Polished Nail Lounge offers clients a special spring and summertime mani/pedi service — with a complimentary cocktail — to be done in the large Zen garden attached to the salon. The bright, fresh salon is home to one treatment room

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1. The salon is located in one of Brooklyn’s trendiest areas. 2. Freehand nail art is one of Very Polished Nail Lounge’s specialties.

1

2

www.nailsmag.com/fifi/15186

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where clients can receive waxing or massage, but Hay and Aguirre are looking to expand that single room into two. With this additional space, they will be able to add a facial treatment to their list of services. Clark explains that the BedfordStuyvesant area has drastically changed in recent years and they chose the location because not only were there no upscale salons, but also because it was gentrifying. It is extremely trendy with quaint boutiques and restaurants, and very busy due to its close proximity to the Barclays Center. With all of this traffic, in addition to its popularity, the salon’s location has provided Very Polished Nails with an expansive clientele. Most customers are working professionals, 25 and over — women with families and people with their first jobs. Males make up about 30% of the salon’s business, receiving both weekly mani/pedis and waxing services. Very Polished Nail Lounge is always seeking nail techs who are in line with the salon’s mission and will support its ideology. The employees are always encouraged to speak up about ideas and issues alike, because the owners really feel that the salon’s success is theirs and vice versa. On top of free mani/ pedi and waxing services, Hay, Aguirre, and Clark like to award employees for outstanding sales and commitment to the salon. Clark says, “We love telling our people, ‘job well done.’”


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HEALTH}

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An elegant, hygienic alternative to noisy thrones or jets, the Noel Asmar Signature collection of pedicure bowls is sleek, sculptural, surprisingly lightweight, and large enough to accommodate size-14 feet. The cleverly designed resin bowls are loaded with functional features like a safe-fill line, pebble textured bottom, footrests, handles, and the ability to stack, while the elegant color selection allows a spa to brand with color. Because they are portable, you can easily create an extra station anywhere. With a reinforced bottom for drainage placement, the bowls can also be plumbed. >>> For more information, go to www.nailsmag.com/fifi/15451.

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HEALTH} Rejuvenate and Repair With Iroha Nature Iroha Nature’s Intensive Treatment Lifting and Firming Hand and Nail Gloves provide rapid and deep absorption of skin-loving vitamin E and rose or peach extracts to make clients’ hands soft and elastic while keeping nails strong and healthy. The treatment gloves are worn for 15-20 minutes, then hands are massaged until the serum is fully absorbed. Iroha also offers Intensive Treatment Foot Socks. Ingredients include carefully selected extracts of fruits and flowers. The Foot Socks come in peppermint, lavender, and peach. For more information, go to www.nailsmag.com/fifi/15452.

Medinail Learning Center Presents Educational Webinars Medinail Learning Center (MLC) has launched a series of monthly webinars for nail techs. The webinars are ofered to two separate groups each month: education McCormick for all nail technicians and continuing education for MLC’s graduates and current students. The series of four webinars, titled Safe Salons, The Most Successful Salons Ever, is open to all. “This series is designed Spalding to take an individual nail technician or salon to the next step in their success and career growth using safety as the key,” says Janet McCormick, vice president of educational development for Medinail Learning Center in Chattanooga, Tenn. The first webinar, ofered in April, is titled Why Become a Safe Salon and is taught by McCormick; the second, in May, is titled Top Ten Reasons Many Nail Salons Cause Infections, taught by Dr. Robert Spalding, DPM; the third, in June, is titled Why Autoclave?, and is also taught by Dr. Spalding; the fourth, in July, is titled Marketing a Safe Salon and is taught by McCormick. For more information on the webinars go to www.medinail.com. Any nail technician wishing to join MLC’s webinars can request announcements by  e-mailing janet@ medinails.com.

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Look It Up: Splinter Hemorrhages A splinter hemorrhage is, quite simply, bleeding under the nail. The dark reddish-brown discoloration caused by the blood runs in the direction the nail grows, not horizontally, creating the look of a splinter under the nail. The most common cause is trauma to the capillaries under the nail. Generally, the discoloration will grow out with the nail, leaving a healthy nail bed in its place. However, you will want to watch to be sure the hemorrhage is moving toward the free edge, so it’s wise to opt for an easily removable nail coating like polish. To learn more, log on to www.nailsmag.com/ encyclopedia and search for splinter hemorrhages.

Q:

Q&A

I have a client who has been with me for about two years. She used to wear acrylic nails but has been a natural nail client for eight months or so. She has these white spots on her nails — big spots that are dry, but not flaky, right in the middle of the nail. I did try to buf them lightly but they do not come of or grow of. I had a new client come in last week who had the same on her toenails. She said it started after she had a pedicure done at another salon. Can you help?

A: White nails are referred to as leukonychia and the causes are potentially vast. Your

description implies discrete white patches and the most common possibilities include punctuate leukonychia or keratin granulations. Punctuate leukonychia are white spots that are secondary to trauma to the nail matrix. Aggressive manicuring, or damage to the cuticle perhaps when your client’s acrylics were removed, can damage the nail matrix and consequently white patches appear. With time they can grow out; however, sometimes trauma can result in permanent and irreversible damage to the matrix with resultant permanent nail alteration. We see punctuate leukonychia in children’s nails a lot because children are trauma prone. Alternatively, keratin granulations are superficial white patches that appear when nail polish is removed along with the superficial keratin layers of the nail. A nail polish holiday is an easy remedy in this case. — Dana Stern, M.D. (www.drdanastern.com) is a board-certified dermatologist specializing in nails. She works in private practice in New York City. Editor’s note: We recommend you refer you client to a doctor to get a definitive diagnosis.


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HEALTH} something to talk about Ingrown Toenails

Pesky and painful, ingrown toenails are often the result of improper filing or ill-fitting shoes. Here are a few ways to deal with this common culprit.

Ingrown toenails are familiar enough to nail techs and clients that they’re often dismissed as a simple annoyance. However, they can quickly cause severe pain, and, left untreated, they can become infected. Techs have the ability to catch and correct an ingrown toenail early, and then suggest at-home care to help relieve any pain or pressure. The conversation could be as simple as this:

You: Oh, this toenail looks like it’s starting to grow into the skin, which could develop into an ingrown toenail. Does it hurt you at all?

Client: Not really. Sometimes when I wear certain shoes it hurts.

You: OK, we’re going to work together to make sure this doesn’t get any worse. My part is to use these flat-edged nippers to remove the piece of nail cutting into your skin. Your part is to wear flat shoes with a wider shoe box (no heels or pointed shoes!), so the toes don’t get crushed together. Also, soak your foot in warm water if you’re in pain, push the skin away from the nail, and apply some topical antibacterial cream to make sure it doesn’t get infected. [Note: Sometimes the nail is clearly growing into the skin and the area is red, swollen, and warm. Even though this is a little more advanced, the condition may still be mild enough where you can correct it. Soak the foot and examine the area to see where the toenail is pressed against the skin. Find a jagged edge of the nail and trim it correctly. Once the obstruction is removed and the nail is filed properly, and after the client performs regular at-home care mentioned above, the inflammation will go down. In its advanced state, the ingrown nail deeply penetrates the skin. There may be an obvious infection. Don’t try to correct the nail. Instead, refer her to a doctor. That conversation may go something like this:]

You: Oh! Ouch! This must hurt. Let me take a look at that. Yes … I see the problem. You have an ingrown toenail. How long has your toe been like this?

You: I can wash it, but the skin is broken, and it looks like it’s infected, so I’m not going touch the nail. You really need to see a doctor. You might need a prescription for this, or the doctor may suggest you have part of the toenail removed. While you wait to get your appointment, be sure to keep this area clean. Apply antibacterial medicine to it, and wear shoes that allow your toes to move around. You don’t want to be squeezing your toes together.

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Client: I don’t know. It’s hurt for a while. Is there anything you can do?

Client: There’s nothing I can do from home to fix it?

You: No. Not at this point. The nail needs to be removed from the skin or it’s going to continue to get worse. Go see a doctor, and she’ll be able to fix it.

ANOTHER OPTION A third option is available. Techs trained to use the B/S Brace have reported incredible success with the care of ingrown nails. Lourdes Castillo, owner of Lourdes Nail Studio in Sarasota, Fla., regularly uses the B/S brace. “I can put it on a client during her pedicure and work around it. The client can feel it pulling the nail out of the skin as early as later that day,” says Castillo. “When the client returns for her pedicure, the brace will still be on, and the nail will have drastically improved.” Castillo says clients sometimes balk at paying $50 for the brace, but eventually ask her to apply it when they feel pressure or pain on the nail.


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HEALTH}

Is Ours a Risky Business? After almost three decades, a rare diagnosis prompts one nail tech to ask the question, “Is this related to my work?” In an efort to shed some light on difcult questions, we did some digging and asked some questions of our own. BY ERIN SNYDER DIXON

After two cancer diagnoses and treatment, New Zealandbased nail tech Debbie Casson is back at work.

Debbie Casson has a passion for nails. At 16 years old, she got her nails done and instantly knew it was for her. She approached the owner of the salon and she was soon on her way to fulfilling her new dream. For almost three decades, Casson lived the dream, working five to six days a week, eight to 12 hours a day as a successful nail professional. On March 12, 2012, a rare diagnosis of olfactory neuroblastoma (also known as esthesioneuroblastoma) would shake her world. Three short days later, a breast cancer diagnosis would follow. Surgeries, radiation, and chemotherapy followed after that. At first, Casson struggled to figure out how her family would survive financially. She had no insurance to cover her lost wages and doing nails was all she knew. A year post-chemo, Casson is now questioning, “Have I just been unlucky or are there more of us out there?” Her

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specialists are adamant there must be a link between her work and her situation. She’s also asking, “Was this caused by the older MMA products, or am I still at risk today? Two other nail techs I trained with were diagnosed with cancer of the mouth.” Researchers have been searching for answers. What causes cancer? Can it be thwarted? And how can it be cured? Pinpointing causes can be difficult because people live a life of variety. We start out life with a variety of DNA factors, differences in lifestyle, recreational habits, geographic factors…the list truly goes on and on. Isolating a single cause can be daunting — the rarer the diagnosis, the smaller the sample of people to follow and study. Esthesioneuroblastomas are very rare. To put it into perspective, one must look at the overall (absolute) risk we face of developing cancer. According to

the American Cancer Society, males have a lifetime risk of one in two (43.92%) and females of one in three (38%) to develop some type of invasive cancer. Odds like that are eye-popping. A woman’s risk of developing a cancer of the brain or nervous system is one in 182, breast cancer risk is one in eight. According to New York Presbyterian, between 1978 and 1990, only 84 esthesioneuroblastomas were reported in the U.S. The U.S. National Cancer Institute’s Surveillance Epidemiology and End Results Database results show one in four men and one in five women die of cancer. General risk factors may be genetics or family history, age, gender, smoking, infections (HPV), weight, sun exposure, etc. These risk factors affect relative risk. Risk factors help medical professionals determine if a person is at increased or reduced risk within the general population. These factors may also guide in the administering of

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diagnostic testing. Research has led to many clues and effective treatments but has yet to yield a definitive answer as to why some with many risk factors never develop cancer and some with few develop invasive cancers. The California Breast Cancer Research Program funded community research into health problems in nail salon workers. Studies ask workers about their jobs through surveys and focus groups. They compare the general public to manicurists to see if there may be a stronger incidence in salon workers. They do exposure assessments to measure chemical exposures in the salon. In one study (AHS-NCCC Community-Research Project 20072010), Vietnamese nail salon workers wore an air monitor to work and answered questionnaires. Drawbacks of this study included the lack of documenting risk factors such as race, smoking, or family history. At one point licensee records (19702005) were linked to general population results and revealed that a majority of the cancer cases occurred in nail professionals who first became licensed in the ’80s and ’90s. Though there was a small spike in lung cancer, there was no overall excess among manicurists. The number of years licensed appeared to be a factor in incidence but many people keep a license active when they move on to other careers. There was no way to know how much exposure existed and to what chemicals. While Casson is based in New Zealand, her story correlates to many in the U.S. in that over the course of her career, she used different products as technology evolved, and began to employ different measures in how she completed her daily tasks. Cancer can take years to develop and it can be hard to pinpoint what triggered it. As nail salons have become a staple in the beauty landscape, more and more emphasis has been placed on health and chemical safety. Even companies such as Grainger, which once weren’t seen as part of the beauty industry, have jumped in. A visit to www.grainger.com reveals tip sheet #281 which delves into nail

salon safety and encompasses exhausting vapors to the outside air. Unfortunately, esthesioneuroblastomas are rare, and though first documented in 1924, there have not been enough studies to conclude what the risk factors are. A rare malignant tumor of the neuroectodermal, this cancer has an average onset age of 53 and has a ratio of 55:45 male to female predominance. This cancer of the nerve cells along the roof of the nose and portions of the brain above it most commonly exhibits initial symptoms of nasal obstruction, nose bleeds, or pain. According to University of Virginia Health, “83% of patients already have a tumor extending beyond the nose (into the brain or other areas of the body) at the time of diagnosis. Signs the tumor has spread may include loss of smell, vision loss, eye pain or tearing, ear pain and severe headaches. There are no known causes or risk factors for esthesioneuroblastoma.” While completed studies fail to identify causes or specific risk factors, that doesn’t mean they don’t exist. There is yet much to learn about human DNA and chemical exposure (as well as other potential risk factors). The California Healthy Nail Salon Collaborative advises nail professionals to close bottles of nail product when not using them, keep lids on trash cans, never eat or drink in treatment areas, use good extraction ventilation, don’t use products containing MMA, and avoid exposure to toluene, formaldehyde, and DBP. Casson emphasizes that professionals should know what products they work with, only work with good ventilation, and perhaps limit the hours of exposure. Casson’s prognosis is positive. She will be followed yearly for the next 20 years to identify any reoccurrence. She had a rare complication from the breast reconstruction and is currently waiting to have a new reconstruction. She is moving forward and beginning her nail career again, this time utilizing a special filter and extractor unit, and occasionally masks (though she finds this difficult to work in). She is still wondering, “Should I really still do nails?” and is forging ahead.


www.nailsmag.com/fifi/15237


HEALTH} chemist’s corner:

Glitter

Whether it’s loose glitter applied onto nail enhancements or glitter polish, there’s no doubt these tiny, brilliant flecks are a leading nail art element. Glitter comes in varying shapes and sizes — from fine dusts to bold chunks — and while they’re quite difficult to remove, there’s nothing that catches the light quite like them. Read what Jim McConnell, a chemist and the president of Light Elegance, has to say about how they’re made and why they sparkle. NAILS: What is glitter made out of? Jim McConnell: Glitter is made from a sheet of plastic called polyester, which is known for its chemical resistance and works well for use in fingernail products as well as cosmetics. Most glitter is made from clear polyester in a very thin sheet. The sheet is painted with pigments that are approved by the FDA for use in cosmetics — this process is called deposition. Then the sheet of painted polyester is cut into small shapes, such as squares, hexagons, stars, hearts, and diamonds. There are some rare cases in which the glitter is actually cut from a tinted sheet of polyester and never actually painted prior to being cut. NAILS: How is multi-toned glitter made? JC: Multi-colored glitter is made by coating two sides of the polyester sheet with two different colors. When the painted sheet is cut into the glitter particles, the final appearance is a mix of each different color. A second method is the blending of multiple colors of glitter after the glitter is cut into its shapes. NAILS: How is glitter so shiny? How do you ensure that degree of light reflection? JC: The sheet of polyester has a nice gloss when it’s made, and then when it’s painted with the pigment, there’s another coating that’s applied to the polyester that provides the luster that makes glitter look so shiny. NAILS: Which glitter shape offers the most amount of shine? JC: The hexagonal shapes offer a bright reflection — brighter than the square shapes. The pigment that’s used to color the polyester also contributes to the amount of shine that the glitter produces. NAILS: Why is glitter difficult to remove from nails? JC: When glitter is applied to the nails, it forms a plate-like structure over the nail, which acts as protective armor that prevents the polish remover from softening the nail polish. This protection makes it difficult to remove the glitter polish from the nail.

COMMON INGREDIENTS: > Polyester > Polyethylene > Terephthalate

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> Polymethyl > Methacrylate > Polyethylene Naphtalate

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NAILS: What’s the most efficient way for nail techs to remove it? JC: The most efficient way to remove glitter nail polish is to use a lot of polish remover and a cotton ball. The more remover you can use, the easier the polish is removed. If glitter gel is used rather than glitter nail polish, you can file it off quickly. NAILS: How does glitter stay suspended throughout the gel? (With some products, the glitter sinks to the bottom and you have to stir or shake it to get a consistent formula again.) JC: Light Elegance Glitter Gel is very unique in that the glitter does stay suspended in the gel. This reduces or eliminates the need to mix or stir the gel to get the glitter to look uniform. We use certain chemicals called thixotropes that are added to the glitter gel resin base that keep the glitter from separating. NAILS: There are so many different types of glitter! How do some get a multi-dimensional (rather than flat) look? JC: The type of pigment that’s applied to the polyester has a lot to do with the dimensionality of the glitter’s appearance. The pigment can give the glitter a holographic appearance. There are variations or combinations of the pigments that are used to give the glitter varying dimensional effects. It has less to do with shape and more to do with the pigments. One other factor is the polyester that’s used. Some polyesters are opaque, and these don’t lend themselves to the multi-dimensional look. NAILS: Any advice for how to pick and choose glitters? What do you look for and how do you know it’s a quality product? JC: I use a few criteria for choosing our glitters. First, I choose glitters that are resistant to chemicals such as solvents. This helps keep the pigments adhered to the surface of the polyester. Second, I choose glitters that are made from clear polyester sheets. Third, I purchase only from reputable suppliers who can ensure that the glitter performs as we would like it. Lastly, we choose shapes that we think nail technicians would like to see — it’s input from the nail technicians that helps drive the products we sell.


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STEP INTO SMOOTH


HEALTH} The Cure for Inspection Anxiety Do you sufer from salon inspection anxiety? I’ve got the right prescription for you: Get prepared and be proactive. BY MONIKA HERZOG BUTLER

As the founder of Salon Inspector — an independent consulting company providing inspection and education services to beauty professionals — salon and spa owners tell me all the time they feel like they are at the mercy of their state board’s salon inspectors. I always point out that, while it is true that a board inspector can issue citations and possibly fines, she can only do that if she actually finds violations of the current rules and regulations issued by your state board. Knowing what your state’s rules are is extremely important because proper implementation of these rules at your salon is what will guarantee you peace of mind. Board inspectors are thrilled when they inspect salons that are actually in compliance. We are making their job much easier if we don’t give them reasons to fine. Don’t be afraid or intimidated; most inspectors are actually very nice and professional during inspections. They try to be as non-intrusive as they can, but keep in mind that they do have a job to do. Some salon owners report on how bad the inspector’s attitude was during

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the inspection, that rude or racial comments have been made. If you are dealing with an unreasonable inspector you should report it to your state board immediately during or right after the inspection. It is also helpful to ask clients who witnessed the situation to write up a statement to support your allegations. Always treat your inspector professionally and with respect no matter how she acts. This will reflect positively onto your business and show your clients your high level of professionalism. If you disagree with the inspector’s findings, you can always appeal the citation. If you have to go to a hearing in this matter or even if you just mail in your appeal, make sure to include as much supporting information as you can. The board will review everything and may reduce or even waive your fines. But in the end, your best bet to avoiding stress and fines is to avoid the violations! While beauty industry professionals tend to spend a good amount of time on perfecting their skills, they are usually not so interested in the less creative

part of the business. Keep in mind that styles and techniques are not the only things that change. Viruses and bacteria also change; therefore, the sanitation and disinfection procedures must change as well. If you are not sure you understand your state board’s rules correctly, you should contact your board and ask them to clarify these issues for you. Don’t just believe your peers’ advice — while meant very well, it is often just hearsay or their interpretation of the law. That does not make it right. In calling your board you might be “on hold” for a while, but it will be well worth it to get all your questions answered. Don’t wait for the board inspector to walk in. Educate yourself, take control of compliance at your salon, and the next time you are facing a board inspection you will be confident and completely at ease.

Monika Herzog Butler is the founder of Salon Inspector (www.saloninspector.com)


www.nailsmag.com/fifi/15143


HEALTH} client of the month: The Mom-to-Be Your pregnant client needs special pampering — her hormones are raging, and she probably can’t see her own feet or even clip her toenails! Learn about the challenges she’s facing so you can lend a helping hand and ease her discomfort. > NAUSEA: During pregnancy, many women experience morning sickness and nausea at any time of the day or night. Most symptoms ease over time, but some women experience nausea throughout their entire pregnancy. Often, a pregnant woman’s sense of smell is heightened, which can trigger bouts of nausea. You can help your pregnant client avoid or ease nausea by using natural products that aren’t heavily scented and making sure your salon is properly ventilated to remove vapors and odors from the breathing space. Bright lights and loud sounds/music can also make her queasy, so create a soothing ambience with low lighting and soft music. > CONCERNS ABOUT CHEMICALS/FUMES: According to Doug Schoon, president of Schoon Scientific and co-chair of the Nail Manufacturers Council on Safety, all nail services are safe for pregnant women, as long as the services are properly performed and all manufacturers’ instructions are heeded. To be on the safe side, Schoon suggests, your client can show the Safety Data Sheets (SDS) for all your professional products to her doctor. You may want to avoid solvent-based products (some polishes, acrylic nails, and some polish removers), because their strong odors could trigger nausea and dizziness in pregnant clients. To err on the side of caution and ease your clients’ fears, consider using formaldehyde- and toluene-free polishes and products.

MOM-TO-BE RX  

Spend a little extra time making your expecting client comfortable. Here are some do’s and don’ts when performing services on Mom-to-Be: > DO ofer a supportive hand as your client enters or exits the pedicure or manicure chair. A shift in her center of gravity can make her more susceptible to falls. > DON’T massage the area between her anklebone and heel (it could trigger contractions). > DO provide pillows to support her lower back. > DON’T use essential oils that are “emmenagogues.” These oils can induce menstruation or other types of bleeding: chamomile, cinnamon, fennel, ginger, jasmine, juniper, myrrh, peppermint, rose, sage, eucalyptus, and rosemary. > DO ofer cafeine-free beverages, such as sparkling water or juice, to keep her hydrated.

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> SWELLING/BODY CHANGES: Aching, swollen feet are common during pregnancy, and foot spas can offer relief. But rather than using hot water, which can raise her core temperature too much, use cool water. Cool water soothes and acts as a natural anti-inflammatory. Mom-to-Be may also be experiencing fatigue, shortness of breath, heartburn or gas, backaches, and need frequent trips to the bathroom, so be accommodating. > NAIL CHANGES: Thanks to pregnancy hormones, nails may be growing faster, but sometimes that growth is accompanied by brittleness, groove formation, or onycholysis, a separation of the nail from the end of the nail bed. If your client is experiencing these changes in her nails, suggest that she makes sure she is getting enough biotin — a B-complex vitamin that has been shown to improve nail firmness, hardness, and thickness — in her pre-natal vitamins and diet. Biotin is found in foods such as nuts, eggs, soybeans, mushrooms, peas, avocados, bananas, milk, and whole grains. > BLOOD CLOTS/RISK OF GOING INTO LABOR: The lower leg massage that goes with a pedicure can feel wonderful for a pregnant woman, but it can also pose a danger if she is susceptible to blood clots, as massage can dislodge them. Recent studies suggest that a woman’s overall risk for blood clots during pregnancy is six times greater than in non-pregnant women. It’s a good idea to skip the massage if your client has a history of blood clots or varicose veins. Likewise, be careful about massaging the feet. Some anecdotal evidence (based on the principles of reflexology) suggests that stimulating certain pressure points around the foot and ankle can cause the uterus to begin contracting, thus inducing an early labor. The area between the anklebone and heel is most susceptible.

MAY 2014


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Making the Most of Mother’s Day Mother’s Day is just a flip of the calendar away, and what mom couldn’t use a little TLC for her special day? We contacted a few spas to see how they plan to pamper moms. BY MICHELLE PRATT Three major holidays give spa owners the chance to appreciate their customers while selling an increased number of services and gift cards: Christmas, Valentine’s Day, and Mother’s Day. Some spas ofer limited-time services created especially for the holiday. Others provide a discount of services already on the menu. Many spas ofer an incentive for purchasing gift certificates to make sure Mom returns. All of these can be successful ways not only to bring in new clients, but also to start conversations about why buying Mom a gift from your spa is the best choice this Mother’s Day. Don’t miss the opportunity to suggest your spa to every client who comes through your doors ... or who visits your Facebook page.

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FRESH SALON & SPA, SARASOTA, FLA. Fresh is an oasis from Mom’s demanding schedule, but many moms don’t know they can be pampered in less time. Fresh ofers the “Mom-on-the-Go” package so working moms, single moms, and new moms can fit the services they want into their busy lifestyle. ($85/1.5 hours) Package includes: > 20 minutes of reflexology: Relax, unwind, decompress. Twenty minutes of reflexology helps clients quiet their soul to more fully enjoy their mini spa services. > Mini Mani: a dry manicure where cuticles are trimmed, and nails are shaped and bufed. Hands are massaged before nails are polished. > Express Pedi: Feet are cleansed, cuticles are trimmed, and nails are shaped and bufed. Feet are massaged and hydrated before relaxed clients are sent out with perfectly polished toes.

“Gift with Purchase” Pedicure ($55-$65/1.5 hours) Fresh ofers guests a complimentary mini mani or parafn dip with every pedicure purchased for Mom. Moms will be delighted with this dreamy pedi: Thai Coconut Lemongrass Pedicure Fresh uses Bella Luccè spa products for their nail services. Bella Luccè is a handcrafted, artisan line that supports charitable organizations working to alleviate global problems from hunger to illiteracy. 1. Feet are soaked in warm foot bath. 2. Cuticle care is performed, along with nail and foot filing. 3. Skin is exfoliated using Green Tea and Crushed Rice Sugar Scrub. 4. Skin is hydrated with a foot mask. 5. Skin is cleansed. Then clients enjoy a massage as their skin is moisturized using Thai Coconut Lemongrass Silk & Honey Lotion. 6. Nails are cleansed and polished. Mommy & Me Package (time and cost varies) Though it sounds like a date with your Mini Me, this package is all about Mom and an adult daughter or friend spending a spa day together. With a minimum of two people, guests are invited to choose multiple services from the menu to create their personalized spa day. Services must include one 55-minute service, such as a pedicure, facial, or massage. Guests receive 10% of all services.


KINGS HILL NAILS, KENT, ENGLAND

LACQUER LOUNGE, PHILADELPHIA, PA. Owner Lisa McElhone gives guests a few diferent options for Mother’s Day, so whether they’re looking for nail services, waxing, or retail, Lacquer Lounge can meet their gift-giving needs.

1. Mommy & Me Manis and Mimosas ($20$35/45 minutes to one hour depending on which manicure Mom chooses). Lacquer Lounge ofers the gift of quality time with its Mommy and Me Manis and Mimosas service. Mom and daughter receive VIP pampering with a Mani of Mom’s Choice and a Li’l Lacquer Service (which includes free nail art). Guests toast their time together with a mimosa for Mom and a kid-friendly refreshment for the Li’l Lady. 2. Motherly Glow Package ($95). Lacquer Lounge ofers all these services individually. Purchased as a special package for Mother’s Day, clients enjoy a $25 savings. > Signature Mani and Pedi (Add French polish or nail art free.) > Custom Full-Body Airbrush Tan > Eyebrow Shaping and Lip Wax 3. Receive 20% of of all services, retail products, and accessories in the Beautique on Mother’s Day. 4. Purchase $100 in gift certificates and receive a free Express Manicure.

Owner Caroline Bridger creates three special packages for Mother’s Day and all of them are mother/daughter two-fers. Services are performed side by side and techs allow one-and-a-half to two hours per guest. She markets the appointments as “a way to spoil yourself and your Mum.” Bridger ofers her guests a beverage, including cofee, tea, soda, wine, or spirits, plus sweet treats, such as cakes or biscuits. Moms feel special not only from the treatments, but by being pampered during quality time with their daughters.

1. Time for Two (£65 or $110; a savings of $25). Mom and daughter each get a mani and pedi, with Gelish polish on the fingers and Vinylux on the toes. 2. Me and You (£80 or $135; a savings of $33). This package extends the joy with gel-polish on both the fingers and toes. 3. Gelish Nails & LVL Lashes (£130 of $216; a savings of $60). Mom and daughter walk away looking lovely with a long-lasting gel-polish manicure and lengthened lashes.

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KYLE KURTIS SALON & SPA, NORTH PORT, FLA. Owner Amy Keller Schuldt chose to create a special Mother’s Day pedicure using products from a local company, Lolablue, which sells organic scrubs, lotions, soaps, and sprays. Clients love the products, and they work well in salon services, such as this:

Sexy Mama Pedicure ($30/1 hour) 1. Evaluate the client’s feet. 2. Soak the feet in warm foot bath. 3. Remove the feet for cuticle care, foot file, and nail shaping. 4. Use Lolablue Sexy Mama Sugar Scrub to exfoliate the client’s skin. 5. Cleanse the foot, then massage with Sexy Mama Body Whip. 6. Wrap the feet in warm towels. Let the client rest for five to 10 minutes. Remove towels. 7. Cleanse nail plate and polish nails.

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NAIL’D BY MEGGAN, BURLEY, IDAHO Owner Meggan Anderson is a pro at creating specialty pedicures, and she uses Mother’s Day as an opportunity to pamper her clients with “limited-time” ofers. This Mother’s Day, she’ll use Champagne and Rose products from Keyano Aromatics in her Mother’s Day service.

Pamper Me, Please Pedicure ($65/1.5 hours) 1. Add rose-scented Pedi-Redi to the pedicure bath and soak the feet for about 10 minutes. 2. Dry the feet; shape and prep the nails. 3. Exfoliate the skin using Keyano Aromatics’ Champagne and Rose scrub. 4. Buf the feet. 5. Cleanse the feet and pat dry. 6. Massage the legs and feet with Keyano Aromatics’ Champagne and Rose cream. 7. Clients can choose gel-polish or glitter nails.


PUT SOME MUSCLE BEHIND YOUR MARKETING

FOOTIQUE, COLUMBUS, GA. Owner Pinki Shah changes the scent of her featured spa services each season. For Mother’s Day, she will stay with her favorite spa line, ME! Bath, opting for a fresh and fruity scent of Apple Blossoms with Kumquat and Cedar Honey. Her guests will love this Mother’s Day special:

Apple Blossom Pedicure ($55/1 hour) and Manicure ($45/1 hour) 1. Soak the feet in the bath using an Apple Blossom and Kumquat bath bomb from ME! Bath. 2. Shape the nails and complete cuticle work. 3. Scrub to exfoliate the skin using Apple Blossom and Kumquat scrub. 4. Rinse the feet and apply a hydrating marine mask. 5. Wrap the feet in warm towels and let client relax for five minutes. 6. Remove the mask using the warm towels. 7. Massage feet with Apple Blossom and Kumquat Ultra-Rich Crème. 8. Cleanse nail plate and polish.

Mother’s Day specials are a great way to increase business, but they only work if you promote what you’re selling. Here are six ways to increase revenue during the short season surrounding Mother’s Day: 1. Send out an e-mail blast. E-mail blasts ofer a beautiful and colorful way to promote upcoming specials and have the added bonus of being easy to forward to people wondering what to buy as the “perfect gift.” Be sure to include a link to purchase a gift certificate online to make gift-giving seamless. 2. Use Facebook. You can opt to link your e-mail blast to Facebook or create stand-alone status updates. Either way, be sure to include an eye-catching graphic, a creative description, and a link to purchase gift certificates. 3. Include in-spa promotions. Don’t overlook high-trafc, common areas, such as the waiting room, reception desk, and restrooms as places to suggest gift certificates for Mother’s Day. Design an appealing flier, use descriptive language, and include a price with features, adding extras such as mimosas, chocolates, extended massage, etc. Ofer a spa business card to every client as she checks out — with the suggestion that she give the card to her kids or husband so they know what she really wants for Mother’s Day. 4. Ofer nail art for a last-minute upsell. Yuliya Normand, a nail tech at Kyle Kurtis Salon & Spa, suggests soft, elegant nail art so clients feel special long after they’ve left the salon. Normand charges $2-$5 per nail for art, and clients can opt for art on fingers or toes. 5. How about sandwich boards with balloons? If you’re in a high-trafc area, put out a sandwich board advertising your Mother’s Day promotion. Let potential customers know a manicure and pedicure are the perfect Mother’s Day gift. Add balloons to draw attention and be sure to use colorful chalk and pretty lettering. 6. Take advantage of connections with local schools and organizations. LeeAnne Swor, owner of L. Spa in Sarasota, Fla., prints a few hundred fliers and brings them to the school closest to her spa. The school includes the fliers in the kids’ homework folders. When parents go through the paperwork, they find a 20%-of coupon from L. Spa with a note about how much they appreciate moms.

For more ideas to make your Mother’s Day a success, go to www.nailsmag.com/mothersday.

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Designer Nail Supply ofers vibrant, rich colors and metal nail decorations that are on-trend. Its nail art decor menu shows its sub-categories of oferings, helping you to narrow your search. Designer Nail Supply’s YouTube channel (www.youtube.com/ designernailvideos) shows you how to seal your charms and decor into your nail art. Charms aren’t just for bracelets anymore. These metallic sparklers can @designernailsupply be added to any nail for artistry that pops. Get your nail jewelry from www.nailsmag.com/fifi/15461

one of these suppliers and ofer your clients something truly special.

, d e m r a Ch e r u S I ’m the

issue

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Co-founder Jasmine Oshima found it difcult to locate any quality nail jewelry after moving to Canada from Japan, so she started The Nail Room. This online shop and blog ofers authentic Japanese gems, ensuring that you stay on the cutting edge of nail fashion. The Nail Room manufactures and carries some of the tiniest metal studs and handpicked Swarovski rhinestones. Oshima’s blog (www.inthenailroom.com/blog) contains entrepreneurial advice as well as nail art DIYs. @inthenailroom www.nailsmag.com/fifi/15462 CREDIT - PHOTO/ILLO/NAILS BY SO AND SO


Athena Rose has shared its handmade nail charms throughout the U.S. since the 1990s. Recently, the company has experienced a big comeback with nail art in high demand. With the help of social media, nail artists are able to share their artwork with larger audiences, increasing the popularity of these beauties. @athenarose www.nailsmag.com/fifi/15463

A great way to add dimension to your nail creations is by incorporating these fun charms from The Nail Superstore. The bestselling diamond bow ties sparkle and shine with every movement of a client’s fingers. The smooth backing makes these precious charms easy to apply so they’ll stay securely on nails. They can be used with acrylics, polish, or gel-polish. www.nailsmag.com/fifi/15465

What started as a simple New Year’s resolution between two friends to start a nail art blog turned into a passion and then a collection of nail polishes and accessories. Daily Charme is always on the lookout for the next eyecatching trend in the nail industry. There’s an entire tab for charms on the site, featuring a wide range of exclusive designs. @Daily_Charme www.nailsmag.com/fifi/15464

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Inspired by nail art trends from around the world, these pieces are meant to bring nail artistry to the next level. CinaPro’s decoration kits come in diferent themes and can be used with any nail system. Simply apply without top coat for temporary wear or encapsulate in acrylic or gel for longer wear. www.nailsmag.com/fifi/15466

Celebrated jewelry artist Su Laing brings Nail Veils to the nail industry. Each Nail Veil is handcrafted, reusable, and created from semi-precious bronze that can be formed to fit any nail bed. Each veil is made in the United States and comes in white or yellow bronze and can come with a Swarovski crystal. Laing can even create a custom Nail Veil upon request. These pieces are compatible with natural nails and acrylics, nail glue, gel-polish, and can be mixed with other additives. @sulaingllc www.nailsmag.com/fifi/15467

Jewelry Nail Art Supply specializes in Japanese nail art embellishments. Brands from Japan include Erikonail, Prunelle, Crea, and Pieadra along with Swarovski crystals, rhinestones, shells, and chains. Love your clients by ofering them these fancy choices. www.nailsmag.com/fifi/15468


Wherever YOU are, there WE are.

Read NAILS on your tablet whenever you feel like it, wherever you are. All the content from our monthly magazine, plus a yearâ&#x20AC;&#x2122;s worth of archives are available tabletready. Visit www.nailsmag.com/ digital to sign-up for your FREE monthly tablet edition. NA11-52.13


Princess Nails now ofers nail charms in a wide variety of shapes and even does birthstones. Each charm is made of 14k vermeil. Simply apply charm sealer or art sealer to the nail, and while it is still tacky, set the charm in place. Top coat the charm and nail with a sealer, and your client is good to go. www.nailsmag.com/fifi/15469 a Ahamad wanted to make Sisters Brenda and Meliss s to transform everyday vintage-inspired nail charm that il Jewelry creates charms manicures. Today, Hex Na can ns to cheeky words that range from magical unicor ing. adjust to any girl’s mood sw @hexnailjewelry 470 www.nailsmag.com/fifi/15

Nail jewelry is ofered in abundance at Ocean Nail Supply. Whether it’s rhinestone, crystal, or gold, if it shines, Ocean ofers it. A complete product catalog is available online to make sure every customer finds the charms they are looking for and then some. @oceannailsupply www.nailsmag.com/fifi/15471

brand It’s So Easy edge to the f o it kit b is a h g T Addin ction. , Stud colle re e h T lors and ey co H g is the followin e th in e, s d u 6 st , black dom contains 57 lver square si ll a er p sm p , ld go rquis, co styles: light c, silver ma is d y r e ra g lv e si att tte gray, silver star, m re, large ma a . u le sq g r n e ia lv e si silver tr round, larg c, and large is d ld o g e rg rectangle, la nails sy a e o @itss fifi/15473 mag.com/ www.nails

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Dashing Diva now ofers 3-D Jewels as part of their nail art collection. Bows, flowers, foxes, and hearts are just some of the many designs you can find from this beloved brand. @dashingdivaprofessional www.nailsmag.com/fifi/15472


INSPIRE A RICH LIFE... Help Recruit Nail Professionals!

High fashion, high demand, high reward and high-income potential. In just a few months, your talented friends or family members can build a rewarding career in this exciting, fast-paced industry! • Nails are the fastest-growing salon service in the US today • Thousands more Nail Professionals are needed to satisfy growing consumer demand • Nail services are recession-proof (outsold lipstick in the last recession) • Your artistic skills and premium services can drive high-profit income Tell a friend and have them apply today – the sooner they start working, the sooner they start counting!

©2014 Creative Nail Design, Inc.

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Kristie Rucker, Fetish Nails, Miami @fetishnails


Cecily Go mez, Cgo ldnglam N Houston ails, , Texas @ cgoldngla m

Audrey J. Jeferson, Got Nails Nailtique, Houston, Texas @gotnailsbycoco

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Linda Lopez, Heavenly Unique Nail Salon and Spa, San Antonio, Texas @linda_lopez1

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ts to nd your clien a u o y th o b help easy for orth with the g should be w in c re ri a p s rt n a ig il s a N t your de Y Charge wha . d n ta BY SREE RO rs . e s d h n c u te l fu s s from succe of these tips

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ost of your menu prices are probably fairly clear cut. You charge $20 for a basic manicure, $45 for a deluxe pedicure, an extra $15 for gel-polish, and so on, at flat prices that are the same for every client. But when it comes to ringing up your dizzying array of nail art designs, do you feel as though you’re whimsically plucking numbers from a Bingo blower? Sometimes you pull out the winning ball and make your booth rent. Other times, you work through lunch to finish a complex artistic feat...only to discover it’s just as well you skipped the afternoon meal because you can’t afford it. Nail art pricing doesn’t have to be this way. No matter if your next client requests a design you’ve done a thousand times or brings in something new from Pinterest, you can price art in a consistent, fair way.

TIMING IS EVERYTHING The simplest method is to base the price on one factor only: the amount of time the design takes you. This method has the advantages of easy communication to clients, adaptability no matter how many fingernails the art will adorn, and inherently accounting for the design’s difficulty level (after all, if a design is more difficult, it will likely take you longer). The best way to work out a time-based rate is to determine your hourly rate (what you think your skill is

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worth, taking into account such factors as what the market will bear), then divide that by 60 to calculate your per-minute rate. Elaine Watson, vice president of marketing and sales for Star Nail International, offers this simple and effective pricing strategy from her days in the salon. “I would charge $1 per minute,” Watson says. “If the set took 10 minutes (be it one, two, or 10 nails) I would charge $10. If it took 30 minutes, I’d charge $30.” The $1 per minute strategy works out to a $60 hourly rate — not bad! Of course, using the clock as your sole variable has drawbacks. If you’re an artist who sources expensive materials from all over the globe to incorporate into your clients’ full sets, then you may also want to account for product costs. Here’s a quick word problem to illustrate: Each nail gem cost you $2 and you want to charge your client $4 per gem (doubling your investment). Your hourly rate is $20 per hour, which comes out to $.33 per minute (divide 20 by 60). So if you spent five minutes applying 10 nail gems, calculate how much you’d charge the client. Answer: $41.65. That’s ($4 x 10 gems) + ($.33 x 5 minutes). Lexi Martone, a nail tech at Finger Painted in Dix Hills, N.Y., and a NAILS Next Top Nail Artist 2013-2014 finalist, employs a variation of this strategy. “I base my prices on a combination of time/difficulty as well as the cost of the products,” Martone

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says. “I take cost into consideration with my 3-D designs and embellishments. Crystals, charms, and acrylics get pretty expensive so I need to make sure I’m covering their cost.” Other considerations include the local market (such as neighboring salon prices), target demographics, and travel costs (if you offer mobile services).

ALL INCLUSIVE OR ADD ON? Whether you choose to offer all-inclusive services or to itemize each rhinestone, you’ll need to establish a method to provide clarity to clients. “I used to charge a base manicure price plus a certain price per nail of art ($4 for this design, $7 for that, etc.), which worked when I still had a lot of clients who wanted plain manicures,” says Jane Moate, a freelance nail artist from Red Bank, N.J., and a NAILS Next Top Nail Artist 2013-2014 finalist. “I revised my pricing strategy when I started to exclusively get nail art clients. Now I discuss what my clients are looking for, go over options, and work out a full set price based on the amount of time it will take.” Alternately, you may prefer to itemize the charges, which is the option Martone uses. “I charge per nail,” Martone says. “I start off with a base price for the starting service, such as a gel manicure or full set of enhancements, and build on from there. I add everything up and give a total at the end.” 10-FINGER DISCOUNT

Should you offer the client a discount if she selects nail art for all 10 nails, versus just an accent nail or two? What about if the client wants 10 identical designs versus 10 unique looks? In general, no. However, you may find that by virtue of your general pricing strategy, the client will receive a discount by default (because after repeating a design nine times, you complete the 10th nail much more quickly.) AII educator Lynda Bartley of Lynda Bartley Nail Salon in Pflugerville, Texas, says, “I can offer a discount on the full set price, because I have all the materials out already.” Martone explains, “I rarely get anyone who wants the same design on all 10 fingers. Maybe a variation of the same design but never exactly the

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same. I stick with the per nail pricing no matter if they are the same or different. If they are the same, they cost the same. If they’re different, then they’re priced differently.” Moate agrees. “Most of my clients want all-different designs, or at least a few different designs repeated on their nails. Fewer want the exact same design on all 10 nails (like galaxy nails). My way of pricing nails doesn’t change: I still base it on time.”

PRICE INCREASES Of course if you base your price in any part on time you run the risk of making less money for the same design as your speed increases (though, that’s not all bad — if your speed increases, you can also fit in more clients). You have a few options. You can switch over to difficulty-level pricing, meaning that even if the design takes you less time than it would other nail techs, the difficulty level (and hence, the price) has stayed the same. Bartley says, “Over time I have perfected my application and may be able to apply it faster. I don’t reduce my price and consider it a bonus.” Or, you can raise your prices, either for select categories of designs (such as all hand-painted designs after taking a course in this skill) or across the board. Moate says, “I raised my prices once when I realized I had upped my skill level (through practice and education) to the point where I felt my time was worth more. I would do it again if I felt I had gotten to a higher level or if I was in higher demand and my time was worth more again.” Martone adds: “When I first came out of school I started cheap because I wasn’t confident in what I was doing. I remember charging $30 for anything clients wanted because I was afraid things would fall off. Once I mastered my skills better, I amped up the prices. You don’t need to raise everything at once. If you feel more confident with a certain design or technique over another, then start with raising that price and work your way through them all.” CRUCIAL COMMUNICATION Once you establish a method for pricing nail art, it’s equally important you

Some artists take product costs into account. Each stone in this Cinapro Girl’s Best Friends kit costs about 3 cents. You can charge clients 10 cents per stone and provide your client a detailed receipt that shows how many stones she chose at what cost.

communicate the cost to clients. You don’t necessarily have to do this in writing, especially if you’re basing the final price on multiple choices the client will make, but you should do it before you apply the first colorful brushstroke. “I always communicate prices with clients during the consultation and during the actual work if any changes are requested,” Moate says. Martone uses this tactic as well, though she finds that regular clients can estimate the price range of their desired art without her help. “I don’t have a menu or portfolio with set designs because I like creating something different every time,” Martone says. “New clients will typically send pictures and ask for a price estimate. Repeat clients get a feel for how much things cost and ask if they are unsure. My regulars don’t ask anymore and never have a problem with it.” Regardless, you want to be in control of your hourly earnings, while giving your client say in what she is OK with paying for her nails. Watson says, “Customers aren’t going to get art if they don’t know what it will cost them in the end. How would you feel if you walked into a clothing store and wanted to buy several outfits but you couldn’t be told what they would cost until you had picked everything out? And you had no choice but to pay what you have now been quoted because it’s too late and there is no turning back?” Not very happy, we’d imagine — sort of like if you got stuck with a losing Bingo card. Eliminate the frustration by taking luck out of the equation entirely, and replace it with meaningful, clear variables such as time or product cost.


ITEMIZED BILL EXAMPLE

Lexi Martone spells every service out on a receipt, which makes it clear exactly what the client is paying for. For example, for a client who chose a full set of acrylics with gel-polish and two crystal-embellished nails, the receipt would say: Full set: $45 Gel-polish: $10 Crystal nails: $10 (x 2) = $20 TOTAL: $75

“Some clients pick out two or three designs and we switch up the position on each hand,” Lexi Martone says. This is an example of one of Martone’s recent high-end designs, for which she’s able to charge upwards of $115.

Turn to page 130 to see some creative examples of how other techs display their nail art.

RING ’EM UP: REAL LIFE PRICING

“This is a manicure that takes me about 30 minutes, from start to finish.”

“A lot of my clients look at my work and ask me to ‘go crazy,’ meaning do all 10 nails with a mix and match of my style. It usually takes me about 45 minutes to complete one of these manicures.”

High $70 and up

Low $50-$60

Mid $50-$60

Jane Moate

“Anything that would take me an hour or more, such as something that involves a lot of lettering or recreations of paintings, is the highest price.”

“I have a few clients who just do something simple on an accent nail.”

“These clients get embellishments and 3-D, but aren’t too over-the-top and don’t have any extremely detailed hand painting.”

High $85-$100 (on top of service cost)

Mid $40-$60 (on top of service cost)

Low $10-$20 (on top of service cost)

Lexi Martone

“These are heavily embellished and/or involve a lot of time-consuming handpainted details.”

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THINKING BEYOND THE LICENSE A nail technician who went from working in his family-owned salon to styling nails for celebrities, Adam Tran shares his 10 tips for becoming a successful beauty professional.

Celebrity nail artist Adam Tran (@adamnailstyles) got his start in 1985 at his parents’ salon, Family Nails, in Huntington Beach, Calif. He spent his childhood immersed in the world of beauty with a family tree deeply rooted in Tran nails. His father is one of 32 siblings, all of whom have contributed to the nail industry in some capacity. But from an early age, Tran yearned for something beyond the typical pink-and-white routine and classic mani/pedi. “I used to feel like a robot doing the same nails over and over again,” says Tran. “Until I discovered nail art. These days, nails can complete an outfit like accessories.” Tran changed the course of his entire career simply by challenging what he learned in school and challenging what

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it means to be a nail technician. He asked himself: You got your nail license, now what? “Think beyond that license…what do you really want to do with your career? Do you want to become an educator? A blogger?” asks Tran. “It’s about positioning yourself correctly and always having business in mind.” Now Tran’s career consists of celebrity nail styling and doing nails on set for photo shoots, commercials, and more. He has a passion for developing products that help other nail techs become nail artists and teaches classes to inspire cosmetology students to think ahead about their careers. NAILS associate editor Brittni Rubin attended Tran’s lecture “10 Tips for Success to Become a Beauty Professional” at ISSE Long Beach 2014. There he shared the secrets to his success. Here’s what he had to say:

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Akzentz Nail Products ....................................................................147

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International Nail Manufacturers ............................................... 133

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15267

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Jessica Cosmetics .......................................................................38-39

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Belava ..............................................................................................34-35

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15187

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15211

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15162

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15132

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15266

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15262

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15276

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15101

Orly International ........................................................................... C2-1

15197

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15131

Entity Beauty Inc...............................................................................129

15168

Orly International ...............................................................................45

15268

Premier Nail Source ......................202-203, 204-205, 206-207

15291

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15238

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15240

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15116 15295

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Premiere Orlando ............................................................................. 187 15138

Robanda International ......................................................................62

151690

Saloncity.com ....................................................................................210

15104

Seche ...............................................................................................53, 87

15166

Star Nail Products ...........................................................................209

GEL II ..............................................................................32-33, 73, 197

15136

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Gelaze ...............................................................................................12-13

15143

T4 Spa .................................................................................................. 157

15123

Gena ..................................................................................................... 155

15258

Tweezerman International ............................................................159

15194

Gewhol...................................................................................................95

15161

Venique..................................................................................................55

15186

Gulfstream Plastics..........................................................................142

15128

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15285

Hand & Nail Harmony .........................................6-7, 14-15, 51, 125

15260

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Make Your Career Fun and Profitable With the increasing demand for nail services, donÕt lower your prices to compete with surrounding nail technicians or salons. Rather, think about how you can set your business apart. Have fun with your career by marketing your individual skills and offering add-on services like unique pedicure upgrades and, of course, nail art. About 83% of salons in the U.S. now offer nail art. If nail art is something youÕre not too comfortable with yet, try drawing a bigger version of your design on a piece of paper and then shrink it down until your hand is trained for the minute detailing of nail art.

Understand Industry Products The more understanding you have of the products youÕre using day-in and day-out, the more you can do with them. Knowing the science behind them and how they work allows you to mix mediums and eventually create products of your own if thatÕs a route youÕre interested in taking. One product can be the inspiration for another.

Build Client Relationships DonÕt create an Òin and outÓ atmosphere in your salon. Spend time with your clients and get to know them as friends. Set the tone with your decor, cleanliness, and customer service. You can even offer your client complimentary food or drink. Most clients want to come to a salon to relax, so donÕt rush them unless theyÕve expressed theyÕre in a rush. Make a client feel welcomed and theyÕre sure to come back. Also, keep this little formula in mind: Client + relationship = friendship = word of mouth = residual amount = $

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Diversify Yourself and Your Salon There are so many ways to diversify what you and your salon offer and thereÕs always room for growth. Look into starting a retail boutique in your salon if you havenÕt already. Look into advanced education or becoming an educator. Travel to see what people in other regions of the country or world are offering so you can expand your own service menu. ThereÕs also a huge market for bridal showers and parties in general. Try adding wedding-related services in the salon or think about going on location. If youÕre able to offer a myriad of services in and out of your salon, your marketability and value automatically increase.

Marketing, Advertising, and Branding You are a product! So itÕs important to sell yourself, your skills, and services. Create a portfolio (or website) to display media from photo shoots or some of your most beloved nail art creations. Target specific clientele with coupons, print ads in your local paper, or whatever form of advertising makes the most sense for your business. You can eventually create video tutorials, a blog, or other types of offerings to brand yourself and your salon.

Look Outside the Box Firstly, be open minded to different styles. If youÕre into gothic nail art, also know how to do pink princess nails, and vice versa. Be able to look outside the box for design ideas and tools. Tran was once on a ÒPolar WhiteÓ photo shoot when he realized he forgot to bring his most important product: white polish. Instead of running out to buy more, which would have taken away valuable time, he came up with another solution on the spot. Tran cut a piece of the furry rug from the shoot and turned that into 3-D textured nail art. DonÕt be afraid to wear your stylist and artist caps to think up untraditional ideas.


Networking Network with clients, prospective clients, and industry professionals to build your contacts list. It could even be something as simple as complimenting a person’s nails on the street. Tell them you’re a tech. That’s networking at the simplest level. If you notice a prospective client is skeptical, offer a free service to show how confident you are in your ability. Years ago, Tran met singer Keyshia Cole and offered to do her nails. He said, “I’m not going to charge you, I just want you to see what I’m about.” She’s still using him today.

Understand Your Title It’s important to embed it into your mind that you’re more than a nail technician; you’re also a stylist and an artist. Work on your general art skills and your nail skills and then put them together. No one has the unique skillset and ideas you do, so you’re very valuable to your loyal clients. Don’t ever cut your prices — believe in the worth of your product.

Mastering Artificial Nail Tips Even though there’s a heavy industry focus on nail art, it’s also important to master your traditional nail skills, including mastering the artificial nail tip. As a rule of thumb, thinner is better. A thinner overlay is a more durable foundation for all of your fun nail art. Don’t ever lose sight of this critical part of the business.

Inspiration and Motivation When Tran was young, he thought he should be a doctor or lawyer, but he really enjoyed fine art. So rather than ignoring his passion, he just found a way to make art profitable and is creating art every day as a nail technician. “The real key to success is being passionate about what you do, working hard, and believing in yourself,” says Tran. “You have to think business beyond the license.”

THREE TIPS TO BECOMING A NAIL ARTIST

> Educate yourself about other forms of art like painting, sketching, pottery, scrapbooking, etc. It will help you create new nail art designs and become a better nail artist. > Don’t keep all of your focus on traditional nail art supplies from beauty stores or brands. Find things from other industries to play with. You’ll see that you’re able to apply materials from other industries to create your next nail design. I personally find things to use at Home Depot. > Think ahead when creating your design. When you know what you’re creating, you’ll be able to break that design up into layers and eventually steps for applying it to nails. This will help you apply your design correctly and quickly.

CONNECT WITH ADAM TRAN > Instagram and Twitter: @adamnailstyles > www.facebook.com/AdamTranCelebrityNailStylist > www.youtube.com/user/TipJarNails > www.tipjar4u.com

UPCOMING CLASSES FOR 2014

> The Image Expo, Houston, Texas (May 18 and 19) > Premiere Orlando International Beauty Event, Orlando, Fla. (May 31, June 1, and June 2)

MAY 2014

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{reader nail art}

Kristin Olsen Get Nailed Nail Salon, East Meadow, N.Y.

Gina Elliott Urban Angel Nail Studio, Calgary, Alberta, Canada Instagram: @urbanangelstudio

Desreen Jarvis Nails by Desreen, Brooklyn, N.Y. Instagram: @nailsbydesreen

Shannon Ross Shannonâ&#x20AC;&#x2122;s Urban Style Salon, Nanaimo, British Columbia, Canada

Ebonye Allen Taylor Lane Day Spa, Jacksonville, Fla.

Amber Storms Blooming Nails, Port Jervis, N.Y. Instagram: @amberstorms

Kellie Hultin Serenity Salon & Spa, Jamestown, N.Y. Instagram: @kelliehultin

Tifany Johnson A New Day Spa, Saint Joseph, Mo.

Heather Poarch Xcapes Salon, Green Valley, Ariz.

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>>>


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Connect with us


{reader nail art}

Want to see your nail art here? Just e-mail digital pictures of your art to Beth.Livesay@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Beth Livesay, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

Simone Gilbert Urban Bliss Beauty Therapy, Melbourne, Australia Instagram: @urbanblissbeauty

Yony States Paris Green Salon, Kailua, Hawaii Instagram: @nailsby_yonnerz

Lorri Silvestre Nail Candy by Lorri, Grover Beach, Calif. Instagram: @1onlynaildiva

Jodi Herrick Curled Salon, Watertown, N.Y. Instagram: @jodiherrickspa Jen Fetty Confetti Nails, Middleton, Idaho Instagram: @jenfetty Shanita Jordan The Pampered Nail, South Euclid, Ohio Instagram: @nailsbyshanitaj

Stephanie Cottrill Dazzlinâ&#x20AC;&#x2122; Dezignz Salon & Spa, East Liverpool, Ohio

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David Huynh Serenity Nails, Savannah, Ga.

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Porcha Bailey Eastover, S.C. Instagram: @nailsbyporsh


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For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman). MAY 2014

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{product spotlight} Morgan Taylor’s Island Treasures summer 2014 color collection is inspired by the neutral palette of the tropics: blue skies, turquoise seas, and vibrant su sunsets. The six new adventurous and deliberat deliberate brights of ncluding Tropic the collection — including Tropical Punch, ves, Sarong But So Righ Making Waves, Right, and Going Native — will excite lacquer lo lovers. www.nailsmag.com/fi ww.nailsmag.com/fifi/15317

The #144 Pusher (pterygium pusher) from Antoine de Paris gives nail techs a new angle on cuticle pushing. This pusher will take of tough stuck-on on pterygium with ease. The hard-to-remove skin on your clients’ toenails doesn’t stand a chance with this dual-purpose cleaner combo o tool. www.nailsmag.com/fifi/15318 318

Cuccio Naturalé launched Manicure Cu Micro Exfoliant, the newest addition to its manicure collection that features sugarcane and bamboo powder. Sugarcane helps gently exfoliate and hydrate the skin while bamboo powder is an extra-fine exfoliant that helps give skin a final polish. Massage the product onto skin and wipe of with a warm towel. www.nailsmag.com/fifi/15319

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ProTIPCLIPS are reusable, ergonomic finger or toe clips that come in a pack of 10 in a personal storage box. The removal solution works in conjunction with acetone to remove gels, wraps, acrylics, and nail art. They were created by nail tech and educator Angela Blaisdell and are set to launch at Premiere Orlando 2014. www.nailsmag.com/fifi/15320


The Four Step Starter Kit from Bio Creative Lab features four new spa products for the hands, feet, and body. Included are brightening salt soak, brightening scrub, brightening mask, and brightening cream. The brightening formulas diminish dark spots, stimulate circulation, illuminate the skin, and reduce uneven pigmentation. The certified organic products are available in a handful of scents. www.nailsmag.com/fifi/15321

CND’s Scentsations Lotions ofer new limited-edition hand and body lotions in Jasmine Haze, Sunset Bloom, and Tropical Twist. They’re delicately scented with seasonal fragrances reminiscent of tropical splendor. Priced at $4.95, they come in 8.3-fl.-oz. bottles. www.nailsmag.com/fifi/15322

Alessandro’s Dream Cream is now available in pump form for easy use. Dream Cream gives extreme moisture and feminine, creamy almond scent to skin in a gentle, shimmering complexion. It features a unique blend of diamond powder, which activates microcirculation and refreshes the complexion. An ingredient called natriumhyaluron improves skin elasticity as well. www.nailsmag.com/fifi/15323

Spotlight on Glitter is a new collection showcasing OPI’s six most popular metallic and holographic lacquers in rainbow, gold, silver, and pink iridescent confetti. These glitters may be worn alone or layered over any nail color. Colors include You Pink Too Much, Desperately Seeking Sequins, Rose of Light, I Reached My Gold!, Chasing Rainbows, and Blush Hour. www.nailsmag.com/fifi/15324

>>>

MAY 2014

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{product spotlight} Colour Inspires Wedding Collection includes an assortment of each for the timeless bride. www.nailsmag.com/fifi/15327 New P+ Soak-of Glitter gel-polishes for summer from Light Elegance are available, bringing the entire glitter gel-polish collection up to 28 shades. Consider these the latest episode in the award-winning glitter gel saga. In this summer collection, sparkling summery shades are sure to dazzle. www.nailsmag.com/fifi/15325 Garden Daydreams by Incoco is a new collection of lush floral prints, sweet blooms, and soft pastel shades to celebrate the long-awaited warm months. Thirteen

new nail polish appliqué designs and colors bring fresh spring looks perfect for sunny days. Delicately layered colors, watercolor washes, and airy blooms are for those who crave soft colors for the season. www.nailsmag.com/fifi/15326 When the bride walks down the aisle, every detail must be perfect — down to her nails. For the unforgettable day, Artistic Nail Design introduces four new colors inspired by the soft peaches, pinks, and nudes of the spring and summer season. The Artistic

LCN introduces its new black Recolution soak-of gel colors. These intensely shimmering shades will make your clients’ manicures radiate. They are as black as the night and as bright as the stars and come in three colors: NA8 (a deep black), Black Silver Starts, and Black Multicolor Stars. www.nailsmag.com/fifi/15328

>>>

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ASK YOUR LOCAL BEAUTY SUPPLY FOR FOOTSIEBATH

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{product spotlight} Essie introduces its new 2014 Taboo Neon collection. To make the Essie neons pop more, the brand has added white pigments to their formula for better reflection and a bright opacity. Because the neon pigments dry matte, be sure to finish the look with a top coat to add shine. www.nailsmag.com/fifi/15329

Gelish introduces the Spring Trends collection, four new textured gel-polishes designed to be worn alone or over your favorite Gelish color. Fabulous and fun, Trends puts fashion at your clients’ fingertips. Colors in the Spring Trends collection include A Delicate Splatter, Candy Coated Sprinkles, Dabble It On, and Feeling Speckled. www.nailsmag.com/fifi/1330

American Dawn’s Altima Plus Nail Towels are made from organic 100% cotton and come in the ideal size for nail tables. They’re available in over 17 colors to match a salon’s decor and nail polish collection. Colors include Baby Blue, Dove Grey, Teal Green, Red, Purple, Beige, Burgundy, Black, Brown, White, and many more. www.nailsmag.com/fifi/15331

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The Nail and Cosmetic Pads from Nouveau Nail are premium nail pads that remove polish without damaging a nail tech’s own manicure. A convenient thumb tab allows for the pad to be held securely between the thumb and forefinger, preventing fingers from coming in contact with acetone. Each pack includes 240 lint-free, absorbent pads 1.75-in. in diameter. www.nailsmag.com/fifi/15332

Ella+Mila polishes feature fresh colors like Pinky Promise, I Mint It, and Party in a Bottle. They’re 100% vegan and five-free. From creative decor to retail to interactive nail stations, the possibilities are endless when it comes to embellishing your salon with these dainty polishes. Mix and match shades to create collections you can market for birthdays or bridal showers. www.nailsmag.com/fifi/15333

Action Bag Company released four new bags for spring/summer 2014 that can be used for anything from promotions to retail and customized with your salon’s logo for additional brand building. New items include Vinyl Cosmetic Bags (with white or black trim), Sorbet Collection of matte paper bags, Zig Zag Bags with fun chevron print, and Paisley Passion perfect for summer. www.nailsmag.com/fifi/15334

LeChat’s Super Me Up collection satisfies your client’s sweet tooth with six new sugarcoated Perfect Match colors in Rock Candy, Mint Jubilee, Lollipop, Lemon Drop, Cotton Candy, and Spearmint. There’s something for every craving in this polish assortment. Matching LED and UV soak-of gel-polish shades are also available. (Cotton Candy is not pictured here.) www.nailsmag.com/fifi/15335

Geluv’s Oil-free Cuticle Softener is a nongreasy and lanolin-enriched formula that removes cuticle and dead tissue safely without cutting. It leaves the nail plate oil-free, which is essential before applying any gelpolish for better adhesion. www.nailsmag.com/fifi/15336

These five Barielle shades from the Sophisticated Lady collection (also referred to as Femme Sophistiquee) are fabulously fashionable and all DBP-, formaldehyde-, and toluene-free. Colors include London High Tea, Tres Chic, Dinner at Eight, and Edgy. www.nailsmag.com/fifi/15337

>>>


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{product spotlight} For 2014, SpaRitual is adding four new lip glosses (Days of Wine and Roses, Dreamsicle, Jetsetter, and Kiss the Cook) to its vegan lip gloss line, which make popular retail items in salons. The eco-friendly product features certified organic ingredients like cocoa seed butter, sesame seed oil, coconut oil, and shea butter and is safe for those sensitive to gluten. www.nailsmag.com/fifi/15338

SofSpa Softening Cream Concentrate from Pedi-Sox is designed to absorb slowly and then deeply penetrate the skin. The cream features 12 intensive moisturizers and botanical extracts for dry skin therapy. It’s also concentrated, so just a small amount leaves the skin noticeably softer and smoother. www.nailsmag.com/fifi/15339

ProGel’s Sweet Boutique is a collection of delicious trending pastel shades to satisfy any sweet tooth. They ofer six shades of ProGel gel-polish including Confetti Cake, Sweet Frosting, Sugar Cookie, Minty Chip, Mango Mousse, and Sweet As Pie. The long-wearing formula lasts for weeks with no damage to the natural nail. www.nailsmag.com/fifi/15340

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NSI’s Secrets Prism Paints are part of the brand’s new Secrets line, focused on nail art and design. Prism paints are intense and pigment-rich, suitable for one-stroke application, and are designed for easy blending and fine detailing. www.nailsmag.com/fifi/15341

Backscratchers’ Septifile stainless steel foot file grits are available in packs of 50 replaceable abrasives with 100 grit-coarse. They are customizable, don’t have foam, and save time and up to 50% per grit. They’re now available in black and white without foam for a more cost-efective method. www.nailsmag.com/fifi/15342 Flexiglaze brushes right onto nails to strengthen them and stop any peeling instantly with no added thickness. It’s not a penetrative treatment, but the thin coating doesn’t come of with nail polish remover, assisting with longlasting wear of polish. Flexiglaze can be removed quickly with acetone or just bufed down, but removal isn’t necessary. www.nailsmag.com/fifi/15343

Dazzle Dry by VB Cosmetics introduces a non-yellowing cuticle and nail oil that features a nutritionally rich blend of natural safower oil, avocado oil, grapeseed oil, sesame seed oil, olive squalane, shea better, lavender oil, and ylang ylang oil. The oils deeply infuse for lasting benefits and are quickly absorbed by both the nail bed and the cuticle tissue. www.nailsmag.com/fifi/15344

Nail Superstore ofers a portable and rechargeable LED nail lamp that delivers the ideal amount of light for detailed work on manicures or pedicures. The lamp utilizes batteries or can be plugged in. The 20-in.-tall device is perfect for traveling, has an ergonomic handle, and easily opens to turn the light on and closes to turn it of. www.nailsmag.com/fifi/15345

Gelacquer by Christrio is now UV and LED curable. The texture-rich and fluid-like gelpolish is packaged in a new adorable soft pink bottle with an ergonomic comfortgrip cap for maximum control as well. The product is soakable for simple removal and easy time management in the salon. www.nailsmag.com/fifi/15346


MARKETPLACE

Any 4 $35.00 Delivered Nubar’s new V for Men Matte Finish Top Coat is a quick-dry nail protector that can be used to instantly transform any nail or Nubar lacquer into matte. The formula shields against environmental damage and is specially formulated for peeling or cracking nails as its enriched with nail proteins including calcium and vitamins C, D, and E. www.nailsmag.com/fifi/15347

dnails.com (708) 345-8088 (800) 433-4630 Made in USA

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It’s So Easy’s Hey There, Stud kit includes 576 studs in light gold rhinestone, small silver square, black dome, silver star, matte gray disc, silver marquis, copper round, large silver square, large matte gray rhinestud, silver rectangle, large gold disc, and large silver triangle. The kit includes an It’s So Easy Pickerr Uperr tool for easy application. www.nailsmag.com/fifi/15348

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Deluxe 6 on. Gem Tweezer and Scoop * Use the scoop for sprinkling glitter into

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Orly’s Cuticle Oil+ gives a boost to your client’s beauty regimen with a cuticle conditioner made from a nutrient-rich formula of vitamins and oils aimed to soften, condition, and heal dry, problem cuticles. It leaves nails visibly conditioned after only a few days of continuous use. www.nailsmag.com/fifi/15349

You

PLEASE CONTACT: Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com

Stainless Steel Mini Measuring Spoons, 3 pc set * Dash 1/8 tsp., pinch 1/16 tsp.,

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www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273 www.nailsmag.com/fifi/15160

Shannon Rahn - West/Canada 310.533.2465 shannon.rahn@bobit.com

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com

MAY 2014

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{ get the look }

e in this issue, se u yo g hin yt er ev nt wa You may where to get them. on s ea d i e m so e ar re he so

This 8-inch digital frame can be set up to display your nail art creations around the salon (p. 130). www.bestbuy.com

$49.99

If you want to try ofering a hot stone service in your salon (p. 76), you’ll need some stones to get started. This set of six polished basalt stones will rock any massage. www.exquisitecrystals.com

$45

If you love the look of the frames hanging on the wall of Very Polished Nail Lounge (p. 140), pick up your own in virtually any ny color. www.peacockattic.etsy.com

$95 and up

This set of three vintageinspired bird cages are perfect for salon decor and can inspire beautiful nail art (similar to Lauren Wireman’s cover look). www.save-on-crafts.com

$39

Since business cards are still a successful marketing tool (p. 124), make sure you have a cute place to display yours. This nail polish one is perfect for salon use. www.kerrysartgarden.etsy.com

$2 7

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MAY 2014

Inspired by Chi Nail Bar’s light box (p. 118)? Get your own light box tent to improve the pictures you take in your salon. www.adorama.com

$39.95


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is on the go You’re on the go, using your phone for everything from appointment scheduling to watching video demos. That’s why NAILS Magazine’s website is completely mobile-optimized. We’ve designed an exclusive mobile-friendly website. Visit nailsmag.com (it’ll look one way on your desktop and tablet, and it’ll look diferent — but just right — on your phone). na08.12.13


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$2.95

1 oz. $17.10

Acrygel

NEW!

24%

$24.75

SAVE $4.95

/.,9ÂŹÂŹsÂŹ Sanding Bands

.5 oz. $5.95 FREE!

$6.95

40-ct. $9.95 400-ct./Case $79.95*

Flowery Disposable Foot File Kit

10%

$8.96

PNI12 â&#x20AC;&#x153;The Bulletâ&#x20AC;? PNI25 â&#x20AC;&#x153;Classicâ&#x20AC;? $149.95 Electric File Kit Electric File Mani-Pro Razzberry SAV E $39.95 15,000 RPM

Mandrel

FREE!

16 oz.

Cotton Rounds

SAV E

MT-20

$24.95* Buy One Sani-Care Disinfectant Spray Gallon, Get One 16 oz. Spray

Buy One Sani-Tablets 100-ct., Get One Sani-Cuti Cuticle Remover

BUY 1 GET 1 FREE!

8 oz. $4.95

Swedish Clover Mini Purple Original Pumi Bar FĂśt File

6-ct. Fungus Treatment Display .5 oz.

B;:B_]^jFeZ =[b_\[8Wi[=[b$*ep$ =[b_\[Jef=[b$*ep$ :[i_]d<NWdZ9ebeh<N7ffb_gk[in*

Carbide Drill Bits

144-ct. $3.95

OMEGA LABS

$49.95

FortĂŠ Nail Strengthener

BUY 1 GET 1 FREE!

1 oz. $24.95

1 oz. $11.03

SAVE

Diamond Drill Bits

Lyte Body Butters

FREE!

NEW!

LED LightPod Kit

Pedi Strips

Buy One Clear 1 oz., Get One White 1 oz.

Cotton Filled Sponges

$1.50 80-ct. 2 in.

$1.75 200-ct. 2"x2"

Dust Collector

Beauty Pureâ&#x201E;˘

$49.95

$368.00

$50

See Complete Selection Online

See Complete Selection Online

$2.95 EACH

$4.95 EACH

100-ct. $2.95 1000-ct. $24.95

LED Mini Tunnel

UV Tunnel Lamp

9 Watt UV Bulb

THREE TIMER SETTINGS

WITH BUILT-IN TIMER 36 W

LONG-LASTING

$39.95

$2.50

$69.95

DURABLE ACRYLIC POLISH DISPLAYS TABLE TOP DISPLAY Holds 30 Bottles $19.95 Holds 60 Bottles $29.95 WALL MOUNTED Holds 36 Bottles $19.95 Holds 90 Bottles $29.95

3 BITS

T-209 UV Sterilizer HOT/COLD

$69.95

.5 oz. $1.00

.5 oz. $1.00

4 oz. with

Onezees Toe Seps Manicure Scrub Brush $0.15 EACH

100-ct. $1.95

Box / 72-ct. $9.95

144-ct. $2.95 2880-ct. $59.95

Microplane Colossal Foot File Metal Foot File $9.95

$4.95

Buy One Sea Salts 19.5 oz., Get One Butter Blend 8 oz.

Lyte Body Butters

$129.95

WITH UV FUNCTION

Spa Manicure Warmer $9.95

25 cups $1.95

Lacquers

Lacquers

20,000 RPM

Softeez Toe Seps

$0.10 a pair 1440 pair $99.95

.25 oz. $1.00

.5 oz. $2.95

Bubble Bowl

ParafďŹ n Warmer

$19.95

$49.95

.25 oz. Blue Cross Blossom Floral Cuticle Oil

Cuticle Oils

Original Thong

Pedicure Slippers $0.20 a pair

360 pair $59.95

2.5 oz. $5.50

1 oz. $4.95

Pumice Sponges $0.55 ea.

Heavy Duty 4-Way Red Pedicure File

Box / 24-ct. $11.95

Peach Cuticle

Original

Gallon

Gallon

16 oz.

Gallon

$0.75 ea. 24-ct. $12.95

Case of 6

Case of 4

Gallon

Case of 4

$9.95*

$6.95

$29.95*

$9.95*

$19.95*

STRIPER + POLISH PEN

FUNG-OFF

.125 oz. $2.50 .5 oz. $7.50 Pedi-Stil Pedicure Foot & Leg Rest $19.95

$0.49 each 50-pk. $19.95

Peach Oil

$149.75*

$29.95*

Blue Cross Cuticle Remover

FREE!

$14.75

8 oz.

$4.95 32 oz.

$15.95

99% Alcohol, Non-Acetone, or Acetone

Sani-Tablets

32 oz.

100-ct.

Case of 12

$4.95 $49.50*

All-Purpose Wax

14 oz. $9.95

BUY 2 GET 1 FREE!

Large Wax

Slim Bendable

50-ct. $1.00 Case/5,000

100-ct. $1.25 Case/10,000

Applicators

$69.95*

Wax Applicators

$99.95*

BODY Waxing Strips 3"x9"

100-ct.

100-ct.

ORDER ONLINE 24/7

WWW.PREMIERNAILSOURCE.COM

16 OZ.

600-CT.

GALLON

$4.95

$24.95*

Non-Woven Epilating Roll $6.95

.5 oz. 2.5 oz. 4 oz. 16 oz.

$2.95 $6.95 $8.95 $19.95

Natural Nail Treatment

OMEGA LABS Fungus Treatment

.5 oz. $4.95

.5 oz. $4.95

TM

Gentle Exfoliating Sloughing Cream

3.5"x 50 yds.

$11.95

6 LBS.

2"x2"

SALE!

60-ct.

200-ct.

200-ct.

240-ct.

$2.95

ROCK SALTS Ice Cooling Gel

ParafďŹ n Wax

Nail and Cosmetic

$1.75

Pedicure Scrub

CrĂŠme Mask

Nail Wipes

Spa Beauty Wipes

E L E C T R O N I C S

A C C E S S O R I E S

T R E A T M E N T & S

P O L I S H

8 oz. $2.95 Gallon $14.95* TM Peppermint 5 Gals. $59.95* Pedicure Collection

$9.95

$59.95

1"x4"

$1.95

Sani-Cal Remover

$19.95

$49.95 FACIAL Waxing Strips

Sani-Soft Tablets 150-CT.

SALE!

32 oz. $4.95 Komfort Wedge

8 OZ. BUY 1 GET 1 FREE!

TM

$19.95

.35 oz. $2.95

Lotions

$29.95*

Electric Heated Mittens or Booties

TM

Striper Lacquers $1.95

Callus Remover

Pumi Bar

$399.95

Out The Door Top Coat

.5 oz. $3.95

$5.95

Birchwood Sticks

$69.95

Cuticle Oils

Fortè Nail Strengthener BUY 1 GET 1 .5 oz. FREE!

.5 oz. $3.95

ADJ. SPEED AND 3 BITS

Hot Towel Cabinet

TM

Treatments

.5 oz. $15.95

Holds All Popular Brands

TWIN FANS

Lacquers

FREE

$99.95

Nail Dryer

TM

Air Shield EMPTY DISPLAYS

6 bits, 3 sanding bands

$0.49

P R O M O T I O N S

Pads

$4.50 $12.95

ParafďŹ n Liners

50-ct. $17.95* $2.95 CelluCotton

N A T U R A L N A I L S

SALE! 3 lbs.

$12.95*

VISIT OUR WEBSITE TO SEE INSTRUCTIONAL VIDEOS READ THE LATEST ISSUE OF â&#x20AC;&#x153;SALON SAVERâ&#x20AC;? ONLINE

Photos are merely representational. Items not necessarily shown to scale in relation to other products. Not responsible for typographical errors.

www.nailsmag.com/fifi/15268


1-800-727-1119 Sparkle to Envy!

Princess for a Day

Shades of Love

Purchase One Nail Envy Sensitive & Peeling .5 oz., Get a Jeweled Purse Hanger

Purchase Two Nail Lacquers, (Alpine Snow & Bubble Bath) .5 oz., Get Rhinestones, Pearls, and French Tip Guides

OPI Nail Lacquer Minis… Samoan Sand, Sweet Heart, Kyoto Pearl, & Passion

Wipe Off!

COLOR SO HOT IT POPS!

Acetone-Free Lacquer Remover Wipes

THIS SUMMER GO NEON or GO NUDE! Neon Retail Lacquer Display 16-pc. $69.95

Includes 12 Hot Neon Lacquers .5 oz., 4 “Put A Coat On!” Top Coats .5 oz., and color palette with chain.

Neon Mini Pack 6-ct. $9.95

One Wipe Cleans 10 Nails

Fresh Lavender Scent 10-ct. Box $3.50

MAY/JUNE PROMOTIONS

FREE!

$8.50

FREE!

$8.50

Neon GelColors matched to Neon Nail Lacquers above.

$3

$30

Purchase One Select GelColor Shades, Get One Matching OPI Nail Lacquer .5 oz.

FREE!

OPI Lacquers

$14.95

6 GelColors .5 oz., plus one 4.2 oz. ea. of these Pedicure by OPI products: Soak, Soften, Scrub, Mask, Massage, Smooth, and Remover Wraps 20-ct.

$130.35 VALUE $99.95

Expert Touch Lacquer Remover

.5 oz. $4.50 Over 200 iconic shades, offering two-coat coverage in a long-wearing formula.

Lacquer Thinner

OPI Nail Treatments

GelColor Base Coat GelColor Top Coat or GelColor Matte Top Coat .5 oz. $14.95

$39.95 $44.95 VALUE

RapiDry Top Coat

DripDry

Dries lacquer in five minutes while treating cuticles to soothing jojoba and Vitamin E.

Dries to a tough, long-lasting, non-yellowing, high-gloss shine in just minutes.

Nail Envy

.3 oz. $6.25 1 oz. $12.50 4 oz. $29.95

Eh_]_dWb<ehckbW Ie\jF[[b_d]<ehckbW :ho8h_jjb[<ehckbW

Fungus Fix

Nail Strengtheners

A clinically-tested professional salon formula designed to help with unsightly nail problems.

GelColor Intro Kit “The Icons”

GelColor Add-On Kits

$/9.95

Expert Touch Removal Wraps 250-ct. $24.95

Appearance of TruView Work Station Lamp with GelColor LED Light Attached

OPI TruView LED $49.95 Work Station Lamp

Attaches to OPI GelColor LED light. Lasts 25x longer than traditional bulbs!

OPI BondAid

.5 oz. $4.95 1 oz. $7.95 4.2 oz. $24.95

OPI BondEx

Expert Touch Remover Wrap Dispenser $24.95

OPI Absolute Acrylic Intro Kit iceej^Wffb_YWj_ed [nY[fj_edWbWZ^[i_ed XkXXb[#\h[[h[ikbji $49.95

.25 oz. $7.95

AccuNip Titanium Cuticle Nipper $39.95

File Edger Titanium $14.95

View the complete range of OPI products and promotions at premiernailsource.com.

*FREE SHIPPING within contiguous USA on orders of $69 or more; excludes oversized items noted on our website. PRICES IN THIS AD VALID MAY 1 THROUGH JUNE 30, 2014. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. ALL PRODUCT IMAGES © 2014 OPI PRODUCTS, INC.

www.nailsmag.com/fifi/15268

$79.95

Each kit contains six .5 oz. GelColors. Choose from 14 available Add-On kits!

Six GelColors, Base Coat, and Top Coat (.5 oz. each), Expert Touch Remover 4 oz., Remover Wraps 20-ct., BondAid 1 oz., Cuticle Stick, Color Palette, Complete Instructions and DVD

Crafted with high-quality 420 stainless steel and coated with lustrous, ultra-hard titanium for unsurpassed precision and corrosion-resistance!

1 oz. $8.95

.5 oz. $8.50

Everything needed to offer up to 80 full GelColor services!

OPI Titanium Tooling

PusherPlus Titanium $24.95

2-Piece Oval #8 with Kolinski Sable

Exclusive Avocado Lipid Complex restores essential moisture for smoother, stronger nails and cuticles.

OPI GelColor LED Light

Cures OPI GelColors in 30 seconds without ever having to change a bulb! *#I[jj_d]J_c[h $249.95 ,7,000 Hour Lifetime

20%

$29.95 $39.95 VALUE

Avoplex

.5 oz. $14.95 features the latest advancements in gel polish technology. Each coat cures in just 30 seconds under LED and features a custom brush for fast, polish-on application.

SAVE

Oval #8 with Kolinski Sable Bristles

.5 oz. $6.50

.5 oz. $7.50 4 oz. $39.95

OPI GelColor

16 oz. $11.95

4 oz. $9.95 32 oz. $49.95

4 oz. $2.95 16 oz. $7.95 32 oz. $14.95 Gallon $52.50

$6.25

Artist Series Acrylic Brushes ON SALE! Cucumber Tropical Citrus Papaya Pineapple Lemon Tonic Chamomile Mint

Nail & Cuticle Oil

Natural Nail Strengthener Natural Nail Base Coat Ridgefiller High-Gloss Top Coat .5 oz. Matte Top Coat $4.50

6.6 oz. $3.95 20 oz. $7.95

FREE!

$19.95

Gives nail lacquer a smooth, hard, smudge-proof finish in just 2 oz. $5.95 minutes.

Strong enough to remove even the darkest shades without staining the nail or skin.

2 oz. $4.50

are filled with natural extracts and nourishing ingredients designed to give skin a hydrating drink of moisture.

$6.95

FREE!

RapiDry Spray

Also removes OPI GelColor.

OPI Avojuice Skin Quencher Lotions

4-ct.

Purchase One DripDry Lacquer Drying Drops.3 oz., Get One Natural Nail Strengthener .5 oz.

Base Coat, Plus Get Matching .5 oz. Treatment

SAVE

6-ct. $79.95

Favorite Bridal Classics

A Heavenly Match! Spring Into Pedicures Manicure/Pedicure Treatment Duos 20% OFF 4 oz. Massage OPI Top Coat Lotions or Natural Nail

SAVE Neon GelColor Add-On Kit

Quick Let’s Elope!

SAVE 50% SELECT SIZES

Acrylic Liquid

4 oz. $16.95 8 oz. $14.95 16 oz. $23.95 32 oz. $74.50 Gallon $199.95

Acrylic Powder

.7 oz. $7.50 4.4 oz. $27.50 10.6 oz. $49.95 32 oz. $129.95 SALE! $97.45

SAVE 25%


1-800-727-1119 Vinylux™ Pedicure System - Cream Puff Give your clients the special treatment and get their feet occasion-ready with a French pedicure!

Buy CND Vinylux “Cream Puff”, Vinylux Weekly Top Coat and ScrubFresh Sanitizer 8 fl. oz., Get a Cucumber Heel Therapy 2.6 oz.

CND Shellac™ Perfect Pair

FREE!

Limited Edition “Ruby Ritz” and “Wildfire” (.25 oz. each)

Citrus SpaManicure Trio ™

$28.90 VALUE

Vinylux Pedicure System - Romantique Give your clients the special treatment and get their feet occasion-ready with a French pedicure!

Buy CND Vinylux “Romantique”, Vinylux Weekly Top Coat and ScrubFresh Sanitizer 8 fl. oz., Get a Cucumber Heel Therapy 2.6 oz.

Buy Citrus Hydrating Lotion 8 oz. and Citrus Milk Bath 8 oz., Get Citrus Moisture Scrub 2.8 oz.

FREE!

FREE!

$21.75 VALUE

$28.90 VALUE

CND Vinylux™ Weekly Polish

CND Shellac™ – The Original Power Polish™

delivers 14+ days of flawless wear, superior color and a mirror shine with zero dry-time and no nail damage.

CND Shellac™ Power Polish™

Base Coat

.25 oz. $15.95 .42 oz. $24.95

.25 oz. $15.95

Top Coat

.25 oz. $15.95 .5 oz. $24.95

Remover Wraps

Nourishing Remover

250-ct. $24.95

8 oz. $4.95 32 oz. $16.95

CND Nail Prep

Essential products for ensuring successful adhesion and removal of enhancements.

NailFresh™ 1 oz. $8.25

Cuticle Away 6 oz. $5.25

Professional UV Lamp $149.95

is a two-step polish system, consisting of a weekly polish and a weekly top coat, that offers durability, high-gloss shine and week-long wear.

UV Lamp Bulbs 4-pack $39.95

Includes: Base Coat .25 oz., Top Coat .25 oz., Four Shellac .25 oz. (Cream Puff, Romantique, Wildfire, Tropix), ScrubFresh 2 oz., Shellac Nourishing Remover 2 oz., IPA Alcohol 2 oz., SolarOil .25 oz., CuticleAway 6 oz., Kanga File, Orangewood Stick, Updated CND Shellac Brochure, CND Shellac Pro Certification Flyer, CND Shellac Lamp Cling

FREE SHIPPING!

Includes: Base Coat .25 oz., Top Coat .25 oz., Four Shellac .25 oz. (Tutti Frutti, Electric Orange, Tango Passion, Blue Rapture), ScrubFresh 2 oz., Shellac Nourishing Remover 2 oz., IPA Alcohol 2 oz., SolarOil .25 oz., CuticleAway 6 oz., Kanga File, Orangewood Stick, Updated CND Shellac Brochure, CND Shellac Pro Certification Flyer, CND Shellac Lamp Cling

Begin and end every manicure with treatments from CND.

Solar Speed Spray™ Conditioning Polish Dryer

4 oz. $9.95 32 oz. $46.95

$4.95

8.3 oz. $4.95 31 oz. $17.50

.33 oz. $4.25 2.3 oz. $10.25

Retention+™ Powders

Retention+™ Sculpting Liquid

Retention+™ Sculpting Powders

feature superior adhesion, color stability and provide super strength and durability.

.8 oz. 3.7 oz.

$10.95 $32.75

SAVE

20%

32 oz. $146.75 SALE! $117.40

NailPrime

Scentsations™ Lotions

$3.75 $5.75 $16.95 $24.95

Stickey™ Base Coat or Super Shiney™ Top Coat

.5 oz.

Superior Adhesion

turn ordinary manicures into a spa experience.

8.3 oz. $4.95

Nail & Cuticle Conditioner

.25 oz. .5 oz. 2.3 oz. 4 oz.

CND Scentsations™ Scentsations™ Washes

SolarOil™

CND Liquid & Powder System

4 oz. $22.75 8 oz. $38.25 16 oz. $59.95 32 oz. $84.95 Gallon $235.25

EXPECTED IN JUNE!

FREE SHIPPING!

CND Nail Treatments

Weekly Polish or Top Coat

features unique, patented technology that ensures flexible, resilient nail enhancements that suit your clients’ needs.

EXPECTED IN JUNE!

Pre-Order Shellac™ Trendy Collection Trial Pack

Stimulate the senses, smooth, refine and condition with CND SpaManicure.

MAY/JUNE PROMOTIONS

Pre-Order Shellac™ Chic Collection Trial Pack

.5 oz. $11.25

Perfect Color Powders

feature superior workability and extensive color and coverage options.

Perfect Color Sculpting Powders .8 oz. 3.7 oz. 16 oz.

SAVE

$10.95 $32.75 $79.25

20%

32 oz. $146.75 SALE! $117.40

ScrubFresh®

8 oz. $11.25 32 oz. $25.75

CND Brisa™ Sculpting Gel

CND Brisa™ Lite Removable Gel System

is a wearable, workable, flexible nail enhancement that goes beyond traditional gels.

Brisa™ Bond .25 oz. $11.25

Brisa™ Sculpting Gel .5 oz. $19.75 1.5 oz. $51.75 4 oz. $109.75

Removable Base Coat or Top Coat .5 oz. $24.95 Brisa™ Gloss Gel Top Coat

Removable Sculpting Gel .5 oz. $21.95

Removable Smoothing Gel .5 oz. $21.95 1.5 oz. $54.75

.5 oz. $19.75 4 oz. $109.75

View the complete range of CND products and promotions online at premiernailsource.com.

*FREE SHIPPING within contiguous USA on orders of $69 or more; excludes oversized items noted on our website. PRICES IN THIS AD VALID MAY 1 THROUGH JUNE 30, 2014. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/15268


1-800-727-1119 Brazilian Waxing Kit

MAY/JUNE PROMOTIONS Buy One Xtra .5 oz., Get One Renew Oil .5 oz. FREE!

$54.95 VALUE FOR BOTH

Fruity Treats Lotions

SAVE

$15

SAVE

$2

8 oz.

Wax Warmer, Brazilian Body Hard Wax 14 oz., Pre-Epilation Oil 2 oz., Post Wax Cooling Gel 2 oz., Large and Small Accu-Edge Applicators (10-ct. each), Petite Applicators 10-ct., plus DVD.

$6.95 VALUE

FREE!

Just Gel Cleanser $15.95 VALUE

Just Gel Remover $10.95 VALUE

SAVE

30%

SAVE

Vite or Clear Base Pro Kits

Buy One Grand Artist Oval Acrylic Brush, Get One Q-Monomer 4 oz. FREE!

25%

Pro Kits contain .5 oz. and 4 oz. refill

.75 oz. $7.95 4 oz. $21.95 16 oz. $69.95

Nail Tek Xtra

For difficult, resistant nails.

$18.95 VALUE

Boogie Nights

Just Gel Polish Base Coat or Top Coat

Glitter Acrylic Powders

.75 oz. $11.95

Just Gel Polish

An easy way to perfect nail enhancements in classic, gotta-have-it colors!

SALE! Natural Nail .5 oz. Treatments $5.50

BUY 2 GET 1 FREE!

Designed Color

.5 oz. $8.95

Intensive Therapy For soft, peeling nails.

Nail Tek III

lacquers

Protection Plus For dry, brittle nails.

Seche Vite Top Coat Seche Vite Pro Kit

.5 oz. & 4 oz.

Tea Tree Oil .5 oz. $6.95

$21.35 $16.00

Ultra-V Top Coat

natural antiseptic and pure essential oil combats everything from nail fungus to athlete’s foot

SALE!

.5 oz. $4.50

.5 oz. $4.95

The ultimate UV curable top coat.

Original or Sensitive Pot Wax

SALE! 14 oz. $9.95

SALE!

PEDI ICE PEDI SOAK PEDI SOFT

14 oz. $7.95

DuraLash Flares or Naturals Lashes $2.50 MIN: 6

LashTite Adhesive .125 oz. $2.50 MIN: 6

.5 oz. $4.95 2 oz.

SPRAY

$7.95

$14.95

Callus Eliminator 8h[WaiZemdYWbbki[i in 3-5 minutes, then simply buff them away.

Cuticle Eliminator Removes cuticles in SECONDS from fingers and toes.

2 oz. $4.95 4 oz. $8.95 18 oz. $24.95

Natural Beea_d] Lashes

GiGi Mini Pro Kit $64.95

PEDI CARE

Super-fast drying liquid dries all layers of nail polish in seconds.

4 oz.

4 x .5 oz. $13.95

PEDI SCRUB

Fast Freeze Quick Dry

REFILL

Available in 8 varieties.

SALE!

IBD Builder Gel

SALE!

Strong Adhesion Base Coat or No-Chip Top Coat

$19.95 ($5 S+H)

.5 oz. $4.95

.5 oz. $13.95

.5 oz. $9.95

Pedicure Gallons

Patented fast-drying top coat.

Intense Seal

.5 oz. $14.95 2 oz. $31.95

The pure IBD gel you love in an easy to polish application.

Nail Tek Pro Packs

.5 oz. $6.00 Renew Oil .5 oz. FREE BONUS!

BUY ONE GET ONE FREE 8 OZ.

.5 oz. $11.95 4 oz. $39.95 8 oz. $97.50

.5 oz. $2.95 Nail Tek II

IBD Clear Gel

.5 oz. $13.95

Acrylic Powders

gk_YaZho_d] ]beiio\_d_i^

GiGi Waxes

for all three

$21.95 VALUE

16 oz.

8 oz. $29.95 32 oz. $49.95

Maintenance Plus For strong, healthy nails.

BUY 2 GET 1 FREE!

Seche Clear

Q Monomer

Nail Tek I

Diamond Dry Top Coat Buy One Dry Heel Eliminator 16 oz., Get Two 4 oz. FREE! .5 oz. $6.50

Seche Vite

FOR BOTH

A Polymer Acrylic Powders

EzFlow’s exclusive color-stabilizing, strengthening, bubble-resistant liquid monomer

FREE!

Original Lotion

QuickTan Salon quality sunless tanning in a bottle.

6 oz. $13.75

BEST SELLER!

Deeply hydrating and fast absorbing for soft, smooth and healthy beea_d]ia_d$

16.9 oz. pump $8.95 Gallon $36.95

4 oz. $10.95 18 oz. $28.50 34 oz. $47.95 Gallon $149.95

Dry Heel Eliminator Daily therapy for heels prone to drying and YhWYa_d]$

4 oz. $7.95 16 oz. $24.95 SEE SPECIAL OFFER ABOVE

Exotic Oils Lotions

Enjoy the cool relaxation of an exotic vacation with exotic oils from around the world.

16.9 oz. $8.95

MOROCCAN ARGAN OIL INDIAN NEROLI OIL TAHITIAN MONOI OIL

View the complete range of AII products and promotions online at premiernailsource.com.

*FREE SHIPPING within contiguous USA on orders of $69 or more; excludes oversized items noted on our website. PRICES IN THIS AD VALID MAY 1 THROUGH JUNE 30, 2014. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/15268


1-800-727-1119

MAY/JUNE PROMOTIONS

10-ct.

3" x 9"

100-ct.

$1.00

$1

SAVE

$1

;Wi_boh[cel[][bfeb_i^  WdZ[d^WdY[c[dji JhWfi_d^[Wjjeif[[Zkfh[celWb H[ZkY[iWY[jed[YedjWYjm_j^ia_d

240-ct.

$3.95

Ultra Premium Nail & Cosmetic Pads

100-ct.

$6.95

B_dj<h[[ 7XiehX[dj Ijhed] IWd_jWho 7XiehX[dj

$5

1.75" Round

12" x 16"

240-ct.

$9.95

SAVE

SAVE

$2

75¢

50-ct.

Premium Epilating Roll

$9.95 VALUE Super Seal™ Pro Pack (4 oz. Refill + .5 oz.) $49.95 .5 oz. $11.95

Nouveau Nail Treatments

1.5" x 4"

2.75" x 110 yds.

$7.95

$14.95 VALUE

.5 oz. $4.95€2.5 oz. $14.95

GLASS SEALªb[Wl[iW]bWii#b_a[\_d_i^ed[d^WdY[c[dji$7_hZh_[i_d,&i[YedZi SUPER SPEEDª Fast Dry Top CoatXedZim_j^feb_i^jec_d_c_p[Y^_ff_d]WdZcWn_c_p[bed][l_jo$ LINE ELIMINATORª - Ed[gk_Yaim_f[Xb[dZij_fi[WciWdZ[hWi[i\_bbb_d[i$

Extra Strength Primer

Defense Anti-Spray

Acid Formula or Acid-Free

Refreshing Mint or

.25 oz. $4.95

BUY 1 GET 1 FREE!

$9.95

Sandy™ Ultra-Premium Washable Nail Files

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9ecfWYj"JhWdifehjWXb[ Ed[#Im_jY^Ef[hWj_ed Includes A/C Adapter, 3 Bits, and 6 Sanding Bands

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14

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{my other life }

ded, not e e n s i it e r p plied. goes whe The energy here the hands are a only w

Healing Hands “Non-physical energy is a puzzler for many,” admits Wendy Causey, a nail tech at Vivify Hair and Nails Studio in Torrance, Calif., and a practitioner of Reiki energy healing. She first encountered this system of energy healing in the mid-’90s when a friend tried it on her. “I felt the energy moving through my body and around me. I was aware of situations that were going on in my life from a different perspective,” she says. “The energy can affect mental, emotional, and physical levels. I was amazed and began to learn.” In addition to holding sessions outside the salon, she also offers Reiki as a menu item in the salon. “I’ve surprised some clients who came in with, say, a knee or hand injury with some impromptu healing. I’d say, ‘Let’s try this; it can’t hurt.’ Before they can question it, most of them feel the warmth, the energy movement, and usually the release of some pain.” People often feel the effects in a part of the body not being touched. “The energy goes where it is needed, not only where the hands are applied,” she explains. “They may experience increased relaxation, and sometimes inspiration or insight into a problem they have been discussing.” Anyone can learn Reiki, says Causey. “The teaching requires an ‘attunement’ from the instructor. The attunement attunes (opens) the chakras so the student immediately has the ability to work with the energy. It’s an amazing experience for those who have not felt non-physical energy before.” Some of her clients have become Causey’s students, receiving the instruction and attunement so they can use it themselves. “There are a lot of variations being taught today. I’ve worked out a variation I call ‘Reiki Lite’ for those who are not professional healers,” she says.

Wendy Causey, nail tech In her other life: Reiki healer

NAILS (ISSN 0896-193x) (USPS 001-426) is published monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing ofces. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take efect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Ofces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. Subscribers: If the Post Ofce alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within 2 years.

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MAY 2014


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