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Welcome to Amsterdam’s finest shopping destination Dam 1, city centre For more information: deBijenkorf.nl/international

Amsterdam | Den Haag | Rotterdam | Amstelveen | Eindhoven | Maastricht | Utrecht

De Bijenkorf offers a truly memorable shopping experience. Home to exclusive brands such as Louis Vuitton, Cartier, Dior, Gucci and Hermès, the department store offers an unrivalled assortment of fashion, jewellery, leather goods and more. Non-EU customers can get an instant tax refund on all purchases, powered by Global Blue. De Bijenkorf is open seven days a week, including evenings.

De Bijenkorf带给您回味无穷的购物体验。该购物商场有路易威登、卡地亚、迪奥、古驰和爱马仕等品牌专卖 店、提供无与伦比的时装、珠宝、皮具和其它产品。 非欧盟区顾客的所有购物均可享受由Global Blue环球蓝联提供的即时退税。 De Bijenkorf每周七天营业、包括晚间。 ‫( فروكنيابلا رجاتم رفوت‬De Bijenkorf ) ‫اهنايسن بعصي قوستلل ةزيمتم ةبرجت‬. ‫فلتخم يراجتلا زكرملا اذه مضي‬ ‫نوتيوف سيول ةكرام و ةيلحملا رجتملا ةكرام لثم ةيرهشلا ةيرصحلا ةيراجتلا تامالعلا‬، ‫هييتراك‬، ‫رويد‬، ‫يشتوغ‬ ‫سيمريهو‬. ‫ةزيمتملا علسلا نم اهريغ و دولجلاو تارهوجملاو ءايزألا نم ةديرف ةليكشت يراجتلا عّمجملا مّدقي امك‬. ‫نكمي و‬ ‫تاليهستلا لالخ نم تايرتشملا عيمج ىلع ةبيرضلل يروف دادرتسا ىلع لوصحلا يبوروألا داحتالا جراخ نم ءالمعلل‬ ‫( ”ولب لبولغ“ نم ةمدقملا‬Global Blue . ‫عوبسألا يف مايأ ةعبس هباوبأ فروكنيابلا زكرم حتفي‬، ‫كلذ يف امب‬ ‫ةيئاسملا ةرتفلا‬.

Restaurant Bougainville, Hotel TwentySeven

Amsterdam in Two Days A two-day luxury travel program in Amsterdam created around your specific interests. Contact our personal travel consultants, and they will be happy to compose your tailor-made itinerary to get the best out of your stay in Amsterdam. Private Traveling Deluxe Hotel Star Dining and Clubbing Luxury Shopping Art and Culture

A M S T E R DA M L U X U RY E X PER IENCE amsterdamluxuryexperience.com contact@amsterdamluxuryexperience.com AmsterdamLuxuryExperience

Royal Palace Amsterdam






portrait: eva veldhoen

OUR AMSTERDAM Welcome to Amsterdam, one of the most vibrant, intimate and dynamic cities in the world. Allow us to take you on an unforgettable journey through some of the neighborhoods we love most and tell you about the history of the characteristic canal belt and The Amsterdam School architecture. We’d also like to introduce you to Dutch design and the recommended shops and venues that show it off best. The city’s endless variety of cultural experiences can make it difficult to choose, so we have identified the most remarkable exhibitions and galleries for you. A trip to Amsterdam is incomplete without a shopping spree. Lucky for you, we know just where to go. Wondering what to bring home? Memento’s feature on special products is definitely worth a read. Finally, indulge in the unrivalled dining and nightlife experiences Amsterdam has to offer. No matter what you’re in the mood for – an informal lunch, Michelin-star haute cuisine or the trendiest cocktail bar 11

known to man – Amsterdam has it all. Finally, local creatives share their Amsterdam with you – sure to make your visit to the city even more memorable. Have fun!

EMIL REEN Publisher & Editor in Chief Amsterdam Luxury






council passed an innovative four-phase plan with a ring of canals to extend its boundaries. Today Amsterdam’s iconic horseshoe-shaped canal belt is a protected World Heritage Site. The economic boom of the Dutch Golden Age attracted religious, economic, unconventional and rebellious thinkers and artists such as Descartes and Rembrandt. Four hundred years later, it continues to lure great names including Selwyn Senatori with his pop-art; the playful artist Lex Pott, and fashion de-

photo a’dam tower: martijn kort

In the early 17th century Amsterdam was the richest city in the world. It was the center of world trade, with mercantile connections expanding the globe from the Americas in the West to China in the Far East. Along with its booming economy, the population grew drastically. In the course of the Dutch Golden Age, the city burgeoned from a small village of 30,000 to more than 200,000 inhabitants, making it the third largest city of Europe. To house its swelling population, the city

signers Victor & Rolf whose work is adored around the globe. Whereas in the Dutch Golden Age, trade was the motor of the economy, the economy today is primarily generated by its art sector. The temple of Amsterdam’s modern art is, hands down, the Stedelijk Museum. The new route for the permanent collection known as the “Base” was recently designed by the Dutch architect Rem Koolhaas and chronologically highlights the masters of Dutch and international contemporary art at its best.

A’DAM Tower 13





Areas 18 Only The Best

1 24 26 33 36 40 42

Culture Cultural Mecca Exhibition Madness Get Your Art On Modern Dutch Artists At Play Classic Fantastic Tour De Base

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COLOPHON PUBLISHER & EDITOR-IN-CHIEF Emil Reen PROJECT & CONTENT MANAGER Ferdy Veerman ART DIRECTION & DESIGN Jazz Rath & Nick Pluijmers, Solar Initiative CONTRIBUTORS Erik Boker, Veerle van den Brink, Raquel Remondo Gomez, Miguel Gori, Erieke Kuitert, Chantalle Laurent, Benjamin Roberts, Grete Simkuté, Adrie Smits, Brenda Tempelaar, Sjoerd Vroonland and Catharine Winter. PROOFREADING Katie McCandless PRINTING Mazeline B.V. – Oostzaan, the Netherlands PUBLISHING HOUSE Amsterdam Luxury and The Spirit of Amsterdam are published by Reen Media B.V. – Amsterdam, the Netherlands, reenmedia.com. EDITORIAL FORMAT Amsterdam Luxury and The Spirit of Amsterdam are bi-annual magazines about Amsterdam for the fashionable traveler with a contemporary lifestyle and love for luxury, art and design. Designed to guide and inspire, every edition features a wonderful medley of hotels, restaurants, shops, museums, art, design and architecture available in Amsterdam. ADDRESS CORRESPONDENCE contact@reenmedia.com ADVERTISEMENT SALES sales@reenmedia.com PRESS RELEASES press@reenmedia.com EDITION Winter 2018-19


COVER PHOTOS AMSTERDAM LUXURY Bar The Tailor | The Rijksmuseum by John Lewis Marshall | Jacob Lesman Shoes | Moooi by Andrew Meredith COVER PHOTOS THE SPIRIT OF AMSTERDAM Happyhappyjoyjoy by Wouter van der Sar | Studio Job by Lonneke van der Palen for Wallpaper | Peluqueria, Limones, 1979 by Ouka Leele | W139, Forgotten to Talk COPYRIGHT Amsterdam Luxury and The Spirit of Amsterdam are published exclusively by Reen Media B.V. – Amsterdam, the Netherlands. While every possible effort has been made to verify the accuracy of the information in every edition, the publisher shall not be liable for errors or omissions or the consequences thereof. – No part of this magazine may be reproduced without permission from the publisher.

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Hospitality & Gastronomy 2

44 Memorable Moments 46 Unique Stays 55 Stylish Dining 58 3X Industrial Settings 59 Afternoon Indulgences 62 When In Amsterdam 64 3X Trendy Low Key 65 Spectacular Nightlife 68 Amsterdam — Through The Lens Of

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Shopping Shopping Paradise The Amsterdam Shopping Areas Specialty Shops Insider’s Guide Finest Selection By Memento Fashionable Stores Distinctive Panache 16




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92 Experience Design 94 Design Update 96 Unique Finds 102 Inspiring People 104 Blending Styles 107 A Night At The Mayor’s Home

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Architecture Urban Gems Ring Of Canals Introducing Gables Modern IJ-chitecture The Amsterdam School Iconic Buildings


O N LY THE BEST If you want to explore Amsterdam’s must-sees while still feeling like a local, this is your guide. We’ll tell you where you should go in which areas, including our personal favorite hotspots. From cultural must-visits to the finest restaurants, experience Amsterdam at its best! Words: Raquel Remondo Gomez 18

































































































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Hotel TwentySeven

BUSY SP OT: DAM SQUARE Dam Square is the busiest spot in town, full of people, street performers and pigeons framing the Royal Palace and the National Monument obelisk, a memorial commemorating the Second World War. Around “the Dam” you can shop for the biggest brands on Kalverstraat or the department store de Bijenkorf. Personally, we never miss the art exhibitions at Nieuwe Kerk, and we are always in for dinner at Michelin-star restaurant The White Room. For special occasions, you might even find a Ferris wheel in the square! Hop on for a spectacular city view.

COZY AMSTERDAM: DE JORDAAN The Jordaan district is known for its cozy Amsterdam vibe, scenic streets, cute houses and canals framed by flowers and trees. Visit the galleries and specialty shops, join the locals in their Sunday brunch at Gs or grab a take-away salad from SLA. We personally like to visit Winkel 43 for their famous Dutch apple pie and hot chocolate. It is located at the Noordermarkt Square, which also houses a farmers’ market on Saturdays.

Concept Store Memento



Crane Hotel Faralda Amsterdam


Crossing the IJ with the free ferry from Central Station will bring you to the NDSM Wharf. This urban district used to be one of the biggest shipyards in the world. Today, the combination of its industrial heritage and new creative activity creates an interesting dynamic with creative workplaces and famous festivals such as Pitch and DGTL. When we visit NDSM, we like to enjoy the waterside views at hipster-heaven restaurants Plekk or Noorderlicht.


photo concertgebouw: hans roggen

Art lovers, welcome to paradise! The Museum Quarter (Museumplein) is home to Amsterdam’s three major museums: the Rijksmuseum, the Stedelijk Museum of Modern Art and the Van Gogh Museum. Architecture lovers will also feel at home among the stylish hotels, cafés and majestic Concertgebouw (concert hall). Need a break? Enter the Vondelpark to relax or stroll along the chic couture houses on P.C. Hooftstraat. Don’t miss the Chanel store at number 94 to see its amazing façade made out of glass bricks.angle; for example, from the A’DAM Lookout. Unparalleled views are guaranteed!




INTIMATE VIBES: THE NINE STREETS A stone’s throw away from Amsterdam’s Royal Palace on Dam Square is a set of streets that poetically blend 17th-century dynamics with sophisticated independent retail: the Nine Streets. Throughout the UNESCO-listed historic brick lanes, the building façades epitomize the beauty, affluence and heritage of the Golden Age in the Netherlands. The Nine Streets are perfect for a peaceful architectural walk in the heart of the city, picking up trinkets for younger visitors or a bit of window shopping. This district is truly a must-see. 22


A’DAM Tower

MODERN VIEWS : IJ RIVER AREA Behind the Amsterdam Central Station runs the IJ river, the lifeblood of the city and its grandest waterfront, a panorama of constantly passing boats and ships. This area is perfectly suited for a relaxing stroll along the IJ river, where you can find some outstanding modern architectural treats not far from each other. Want even more sightseeing? Take the ferry to the northern part of the city to see Amsterdam from a different angle; for example, from the A’DAM Lookout. Unparalleled views are guaranteed!

RED RESTAURANTS: DE WALLEN photo a’dam tower: martijn kort

The Red Light District and its small alleys offer a cozy vibe, with glances in the famous window cabins meant for sexual services, numerous sex shops and peep shows. If you’re in the mood for love, don’t forget that the quickest way to someone’s heart is through their stomach – enjoy a coffee and delicious cake at De Bakkerswinkel or try the famous oysters at Nam Kee in Chinatown. As for shopping, you’ll definitely find us at the Anna + Nina concept store. — 23


1 CULTURAL MECCA Amsterdam’s thriving culture offers plenty of options to satisfy anyone’s appetite. Words: Brenda Tempelaar The diversity of Dutch culture is truly unparalleled and is reflected by the more than fifty museums in Amsterdam that showcase the country’s rich and captivating past and present. These museums’ collections vary from Golden Age paintings to modern sculpture and contemporary photography. With Old Masters like Rembrandt van Rijn and Johannes Vermeer in the Rijksmuseum and a museum dedicated entirely to Vincent van Gogh, many cultural icons are permanently at visitors’ disposal. These world-class museums are complemented by several exceptionally distinctive museums in elegant canal-side mansions such as the Foam photography museum, Museum Van Loon and Willet Holthuysen town house. Numerous galleries present young, emerging artists in the international art scene. We’ve selected the most exceptional museums and exhibitions you won’t want to miss to savor Amsterdam’s art scene in all its unique glory. 24


Vincent van Gogh Augustine Roulin, 1889 25


EXHIBITION MADNESS We’re blessed with an abundance of museums in Amsterdam, but with so many shows rotating in and out at any given time, it can be hard to keep up. To help you make the most of your museum hopping this season, we’ve picked a selection of the best exhibits around town. From food photography to outsider art, we’ve got you covered!

Words: Grete Simkuté, Ferdy Veerman



ITE Art: Finnish collection Ammann, Hermitage Amsterdam, until 13 Jan 2019

ITE Art is Finnish contemporary folk art made by self-taught artists who work outside of the established art scene. Most of them, in fact, live solitary lives in the backwoods of Finland. At the Outsider Art Museum, located at the Hermitage, you can now get acquainted with these Finnish outsider artists. They create their works with materials from the Finnish forests, resulting in art that is mysterious, creative and irreverent.

Chim (David Seymour): Legendary Photojournalist, Jewish Historical Museum, until 10 Mar 2019

After fleeing the Nazis in Poland, Dawid Szymin ended up in the United States, where he changed his name to David Seymour. Here, he became one of the greatest documentary photographers of the 20th century. His photography covers the period from the early 1930s to his death in 1956 and shows the most violent events of that time, as seen through the eyes of victims such as children who were traumatized by the Second World War. 26


#FOODPORN Feast for the Eyes, FOAM Photography Museum, 21 Dec 2018 — 6 Mar 2019

You’re at a restaurant, your food arrives, you’re starving… and yet you refuse to pick up that fork until you’ve taken at least 35 pictures from various angles. Sounds familiar? If so, you’ll enjoy Feast for the Eyes, the new exhibit at Foam that revolves around food photography. The works on display by, among others, Andy Warhol and Man Ray highlight the different aspects of food: as a ritual, an art genre or – hello, Instagram! – a lifestyle.



BOTTOMS UP! Document Nederland, Rijksmuseum, until 20 Jan 2019

The truckers’ cafe, the student canteen, the local sports bar… Almost every club, group or subculture has its own hang out in the form of a café. The Rijksmuseum commissioned young photographer Stacii Samidin to capture images of Dutch cafés and bars and their landlords, landladies and regular customers. Having photographed street gangs of Los Angeles, Samidin is definitely no stranger to the social sphere. 28



Gauguin & Laval in Martinique, Van Gogh Museum, until 13 Jan 2019

Fed up with the decadent Parisian way of life, painters Paul Gauguin and Charles Laval escaped to the exotic Caribbean island of Martinique in 1887. Dazzled by the beauty of the island, the impressionist friends created 20 canvases that are now on view at the Van Gogh Museum. Expect to see warm, vivid paintings filled with sea, sandy beaches, coconuts and beautiful women (the latter brought a bitter end to the friendship, as both painters fell in love with the same one).


Cool Japan, Tropenmuseum Amsterdam, until 1 Sep 2019

PokĂŠmon, Hello Kitty, robots and samurais: Japanese culture is a mix of old traditions and contemporary icons. Cool Japan at the Tropenmuseum explores our fascination with all things Japan by using historical highlights from its world-famous collection. Have you ever wanted to converse with a human robot, challenge a friend on Japanese arcade machines or immerse yourself in a kawaii (cute) installation filled with cuddly toys and fake fur? Grab your chance and find your inner Japanophile! 29



State of Nature by Claudius Schulze, Artis, until March 2019

Is “looking at art in an aquarium” scribbled on your bucket list? If so, hurry to Artis! The Royal Zoo’s aquarium provides a home to not only a gazillion water species, but also a series of captivating photographs. In State of Nature, the young German photographer Daniel Schulze questions the impact of human architecture on the natural environment. Portraying dikes, dunes and dams, the exquisite large-format photos show how humanity is trying to improve upon nature’s beauty, while at the same time preparing for impending climate disasters. We’re intrigued!


Amsterdam Light Festival, 29 Nov 2018 — 20 Jan 2019

For the seventh year, Amsterdam’s historic city center will be a feast for the eyes during the Amsterdam Light Festival. As many as 30 artworks by international artists, designers and architects are sure to leave you breathless. This year’s theme is “The Medium is the Message,” and all participating artists share their interpretation of this famous statement by Marshall McLuhan. Designed to be experienced at night by foot, bike or – even better – by boat, this outdoor exhibition is as magical as you’d expect. 30

photo: john lewis marshall


GOLDEN AGE SPLENDOR Gallery of Honour, Rijksmuseum, ongoing

If you’re an admirer of 17th-century art, the Rijkmuseum’s famous Gallery of Honour will surely satisfy your cultural appetite. Some renowned masterpieces are permanently on view in its majestic side alcoves, including Rembrandt’s famous The Night Watch, Vermeer’s The Milkmaid and Hals’s The Merry Drinker. As an additional bonus, the Gallery of Honour’s 19th-century design is without a doubt one of the most impressive architectural highlights to be found in Amsterdam. 31



Museum of Bags and Purses, ongoing

Bag lovers take note – the Museum of Bags and Purses has undergone a facelift! The new redesign uncovers the hidden stories behind the bags by appealing to all of your senses. Thanks to interactive technology, you can step inside a treasure chamber where moving images inform you about the history, use and cultural context of purses and bags. What’s more, by smelling and feeling one of the 5,000 purses, trunks or cases on display, you can get unique insight into the craftsmanship that goes into the work, undoubtedly resulting in a new appreciation of your own favorite Chanel or Birkin.


Icy and Sot, Moco Museum, until 15 Jan 2019

What better way to transcend a history of artistic and political censorship then by using public art to envision a world without borders, wars or violence? The Iranian brothers Icy and Sot chose to do just that and are currently leaving their mark on the global street-art scene with their unique artworks. Unfortunately, following their dream has come with a serious sacrifice – since their work is banned in Iran due to its “controversy,” they are not welcome in their home country anymore. Nevertheless, on view until October 2018, this exhibition is sure to please lovers of “Banksy-style” art. 32


YOUR ART ON A flourishing art scene without galleries? Unthinkable. Luckily, Amsterdam has plenty. Over the last two centuries, the city has seen an impressive number of exhibition spaces open their doors to display a wide range of (mostly) contemporary works of art. These are our top picks that bring you the art of now. Words: Grete Simkuté


Galerie Fons Welters

Formerly a poor working-class neighborhood, the now hip and happening Jordaan has become synonymous with all things gallery. Galerie Fons Welters was one of the first to open its doors here in the late 80s in a former garage – a punk rock move for the art scene. Fons, the owner, likes to discover new and local talent, and has shown remarkable taste for sculpture and installations. Sculptor Magali Reus, one of the art world’s current darlings, is one of Fons’s lucky finds.



After almost 40 years of existence, w139 is still the beating heart of experimental artistic practices. Led by a group of young artists, this free-to-enter space – a squatted theater – provides an alternative to the city’s museums and commercial galleries. With a mission statement that exclaims, “Art comes first, not routine!” you can expect to be surprised, inspired and triggered by some risky and highly conceptual art. Make sure to check the agenda for upcoming boundary-pushing events.




Vroom & Varossieau

Vroom & Varossieau is a gallery specializing in street art and urban contemporary art. Located near Museumplein in the Oud-Zuid district, the ground floor and basement of a mansion characteristic of the district have been reconstructed into an airy, minimal space. Dedicated to street art projects from around the world, they show internationally acclaimed artists as well as emerging artists, commissioned murals and television productions. They have worked with artists such as Banksy, D*Face, Keith Haring, KAWS and the humorous Dutch street poet Laser 3.14.


Ravestijn Gallery

Jasper Bode and Narda van ‘t Veer, having worked in the field of photography for over 25 years on two continents, established the Ravestijn Gallery in 2012. Today the gallery showcases several exhibitions a year and is focused on showing ambitious international artists and works that explore new perspectives for photography in all its forms. While also exhibiting more traditional pieces, the gallery looks for work that pushes boundaries, representing artists like Jean-François Lepage, Ruth van Beek, Darren Harvey-Regan and Eva Stenram.

Wanrooij Gallery

There’s no better time to step inside Wanrooij Gallery, as it has just moved into its brand-new premises on KNSM Island. Located close to the waterfront, the two-story gallery finally has the space to present monumental works in a spectacular way, a bit like what you would expect from a museum. After having enjoyed the multimedia art on view, you can browse the museum shop and have a drink at the bar before meeting like-minded art lovers at the dinner party. A New York art experience in the center of Amsterdam, anyone?


photo vroom&varossieau: peter baas photo ravestijn gallery: nico krijno



60S SNAPSHOTS Annet Gelink Gallery

From its opening in 2000, the Annet Gelink Gallery quickly achieved a leading position in the Dutch and international art scenes. The gallery rocketed to the top by maintaining excellent connections with Dutch art schools, showcasing solo shows by these emerging artists in its basement project space, cheekily nicknamed “The Bakery.” The more prominent reason for its success, however, lies in the gallery’s gigantic archive of works by Ed van der Elsken, whose iconic mid-20th-century street photography has recently found its way back into the spotlight. 35


MODERN DUTCH ARTISTS AT PL AY Right page: Bagatelle New York City

In the world of business, the Dutch are often known for their pragmatism and seriousness. They pride themselves on being the best insured people of the world and avoid taking risks. However, when it comes to the world of fashion, art and design, the Dutch inner child emerges, and they reveal a flare for color, extravagance and playfulness.

made of plastic, often accompanied by text to emphasize the meaning. Senatori’s texts often suggest he is having a laugh at memes in social media. His painting Champagne in the Morning practically begs viewers to share it on Facebook.

In fact, for modern Dutch clothing and art designers, a comical sensibility is often their trademark. That is definitely the case for the 45-year-old artist Selwyn Senatori, who is especially fond of incorporating flashy colors and whimsical texts into his works. His pieces include walls, furniture and figures, such as a miniature elephant

FEED ME LOVE Senatori’s use of text in his artwork comes as no surprise. He studied at the Academy of Art in Utrecht, where he specialized in illustrative design, and his first job was as an illustrator of children’s books for the Dutch publishing house Lemniscaat. Senatori quickly developed as a painter and became especially known for his use of acrylic paint, together with chalk, pencils, markers and spray paint. In recent years, 36

Senatori has received international acclaim as a street artist. Last year he was commissioned to create a painting for the outside wall of an Italian restaurant in Hell’s Kitchen, a neighborhood in New York City commonly known for its drab-looking buildings. For the restaurant’s facade, Senatori (who is half Italian himself) depicted scenes from a restaurant. A tuxedoed man with enormous eyes sits at a table with a woman in a skimpy cocktail dress that accentuates her hour-glass figure. The couple have a bottle of champagne on the table, and the smitten man holds a heart in his hand while the woman bats her eyes and pouts her heart-shaped lips. Above the woman, Senatori included a thought bubble: “Feed me love.”

photo selwyn senatori: marinke davelaar

Words: Benjamin Roberts

photo bagatelle: jesaja hizkia




Above: Marble furniture from the Fragments Collection Below: Linoleum flooring from the Weave Collection

OPTICAL ILLUSION The 33-year-old artist Lex Pott is equally playful when it comes to his furniture and interior designs. Pott’s designs are iconic for their use of raw material. Unlike many designers, Pott does not try to hide the origin of his materials, but rather emphasizes it. IKEA’s famous Billy bookcases (around since 1979) are constructed from pressed woodchips, hidden behind a layer of laminate. Pott, on the other hand, would prefer to put the woodchips in the spotlight instead of concealing them. His collection, Fragments, is a good example. Pott used a massive mountain rock as the base for a table and polished glass for the tabletop. The extreme contrast between the raw and the refined makes people take a second look. Pott was inspired to work with raw materials after he noticed how rocks at a quarry tend to fracture and break along their natural veining. He believes that combining coarse, raw material, like stones, with more refined elements, like a highly polished glass surface, simultaneously unites and sets off the contrasts. Pott, who graduated from Design Academy Eindhoven in 2009, is known for pushing the boundaries between design and art. In his work Weave, Pott merges several colors in a linoleum floor into a new color, as if he made the disparate elements magically disappear. In reality, Pott explains, it was not that difficult to weave together the different layers and transform them into a new pattern, because floorboards generally blur together visually. The result is nonetheless extraordinary; the whole experience feels like an optical illusion. 38


All Photos: Previous Exhibition Viktor&Rolf — Fashion Artists 25 Years at Kunsthal Rotterdam

MADONNA IN A CLOWN COSTUME When it comes to clothing and the practicalities of riding their bikes in the rain, the Dutch have never been known for their haute couture like the French or Italians. However, in recent years that pragmatic style of dressing has drastically changed, in large part thanks to the couturier house Viktor & Rolf. Since the two men met at the Arnhem Academy of Art and Design and set off for Paris together in 1993, Dutch fashion has taken a turn for the better. Viktor Horsting and Rolf Snoeren’s eclectic Baroque-like style conquered the catwalks of Paris and Milan and later branched out into a line of ready-wear for women and men that was produced and distributed by H&M. During that same period, Viktor & Rolf also developed perfumes like Flowerbomb for women and Spicebomb for men. The designer duo is completely in sync when it comes to their flare for tongue-incheek fashion and could easily be mistaken for identical twins. They are both 49 years old; have the same height, build and

haircut; and at social events usually wear the same outfit and glasses. This year they celebrated 25 years together with a special exhibition in Rotterdam’s Kunsthal, featuring pieces from their recent collections Boulevard of Broken Dreams (2017) and Surreal Satin (2018). For the latter, Viktor & Rolf showed playful, brightly colored eclectic designs with a riot of different patterns. The collection based on satin was surreal in the broadest sense of the word, featuring geometric patterns and checkered, decked out shoulder pieces with lavish frills and ruffles, resembling a colorful mix of 18th-century Baroque and 1960s flower power. One women’s wear design included dark-brown, rough-fabric pants and a bright-green, voluminous, ruffled top resembling the leaves of a tree. The ultimate piece was a design that Madonna wore at the Raising Malawi benefit at Art Basal. The duo designed a pink satin Pierrot clown’s dress with a white tulle collar, encrusted with crystals and white beads, a wink from the fashion designers at the pop diva’s concern about orphaned children. — 39


CLASSIC FANTASTIC The imposing gables, the skinny profiles, the enviable canal views – Amsterdam’s canal houses, home to Dutch merchants in the 1600s, speak to the imagination. Want to get a glimpse of what life was like behind the classical façades? You can peer into the past at these stately residences. Words: Grete Simkuté


House Marseille

Can’t make up your mind whether to visit a contemporary photography museum or see the interior of a wealthy merchant’s 17th-century canal house? You don’t have to choose; House Marseille is both. The monumental residence was built around 1655 for a French merchant, and three hundred years later, the original layout of the house – with a garden and a small house behind – is still largely intact. Make sure to look up when you’re inside. The original ceiling painting by master decorator Jacob de Wit will take your breath away.

Willet Holthuysen

Welcome to Herengracht 605: a double-fronted town house that will instantly transport you back to life as it was in the 17th century – for the wealthy upper class, we might add. The canal house is named after the well-to-do Louisa Holthuysen and her husband Abraham Willet, the main residents of the dwelling. The impressive ballroom and dining room bear witness to the lavish lifestyle of the Willet-Holthuysen couple, while the kitchen in the basement gives a good impression of the day-to-day life of their servants.


photo house marseille: eddo hartmann



In the heart of the Amsterdam canal district lies Museum Van Loon, a magnificent private residence built in 1672. Willem van Loon was one of the founders of the historic VOC, the Dutch East India Company; the interior of the house naturally evokes the splendor of the Golden Age. Fine paintings, lavish furniture, precious silvery and porcelain? Check, check and check. Fun fact: the first resident of the house was painter Ferdinand Bol, a pupil of none other than Rembrandt himself.


photo van loon museum: peter kooijman




BASE When the Stedelijk Museum first opened its doors in 1895, it was commonly known in Amsterdam as the Suasso Museum. It housed a modest collection of 19th-century works by Dutch and French masters, and several style rooms with jewelry, watches, coins and snuffboxes that had been donated by Sophia Adriana Lopez Suasso-de Bruijn (1816–1890), the widow of a wealthy merchant from Amsterdam.

All Photos: Installation Views Stedelijk Base

Words: Benjamin Roberts Today, it’s called the Stedelijk and is one of the most contemporary of the contemporary museums in the Netherlands. In the course of more than a century, the building and collection have undergone several dynamic transformations, including Mels Crouwel’s new wing “The Tub,” which opened in 2012, and very recently the Stedelijk Base, a new exhibition concept that highlights nearly 700 of the museum’s most iconic pieces from the late 19th century to present-time.

all photos: gert jan van rooij

THE DESIGN The Stedelijk commissioned the internationally acclaimed architect Rem Koolhaas together with Federico Martelli to design the layout of the Base. For the presentation and selection of the museum’s highlights, Koolhaas and Martelli worked together with Margriet Schavemaker of the Stedelijk Museum to select an exhibition that uniquely combines fine art, sculpture, product design, graphics, photography, textiles and jewelry. For the walls that crisscross the galleries of the museum’s new wing, 180 tons of steel were used for the construction of the screen-like walls that can easily move up and down. The paintings, objects, installations and furniture are mounted on walls of gray sandblasted steel, giving visitors the feeling that they are walking through a city dotted with squares, busy streets and quiet alleyways. 42


ON VIEW The exhibition includes an impressive collection of pieces by iconic artists such as Van Gogh, Picasso, Mondriaan, Rietveld, Lichtenstein, Malevich and Bauhaus/Dessau chairs perched on the walls like birdhouses. However, the Base also includes lesser-known works that were still controversial in Amsterdam’s history. When taking the escalator expect to run into art from the 1980s to the present day, featuring works by Koons, Kiefer, Baas, Goldin and Dumas. We must agree – a visit to Stedelijk’s Base is the perfect introduction to the history of modern art and design! —



2 MEMORABLE MOMENTS The historic, distinctive setting of Amsterdam provides the ideal backdrop and atmosphere for some of the world’s most exciting places to wine, dine, party and sleep. Words: Catharine Winter A city of contradictions, it is infused with a constant balance between the old and the new, the vibrant and the serene, the international and the local. In a never-ending fusion of extremes, Amsterdam presents you with a wealth of first-class restaurants, exciting cocktail bars, hotels that breathe style and luxury and charming retreats to calm your senses. The common denominators of originality and innovation in a unique, typically local setting are the ingredients for a truly memorable experience in the capital city. We’ve created an insiders’ selection of must-visit venues for you to add to your itinerary, from hidden-gem restaurants and posh afternoon tea rooms, to boutique hotels with vintage charm and clubbing scenes meant only for the ultra-hip elite. 44


The Dylan Lounge



U N I Q U E STAYS Amsterdam boasts an exceptional diversity of places to spend your nights. Between the run-of-the-mill hostels and top-notch luxury abodes, we discovered genuinely unique hotels that will leave you spellbound and clever, fun, original design that you will find nowhere else. Stay here for an out-of-the-ordinary and truly memorable experience. Words: Catharine Winter



We discovered the perfect balance if you want to maintain your high standards without having to break the bank. This centrally located hotel near all the museums you want to visit offers WiFi, free movies, 24-hour dining and inspiring surroundings. It features impeccable design and everything you need presented in an easy, fun and accessible way.


Crane Hotel Faralda

Three exquisitely designed suites are located inside an actual crane. The wind vane allows it to gently turn in the wind, offering a different view every time. Each suite consists of two levels that provide an outrageously luxurious hideaway in the most literal sense of the word. We can only describe the sharp contrast between the glamorous suites and the mysterious atmosphere of the old shipyard where world-famous creative minds gather as truly mesmerizing.




INK Hotel

A stone’s throw away from Dam Square, this ultra-hip hotel perfectly combines funky and luxury. Back in the early 1900s, the building housed Dutch newspaper De Tijd, and stories were brought to life in ink – day in, day out. In addition to the name of the INK hotel, the building’s legacy has been translated into its interior design with giant letterpress type blocks, handdrawn wallpaper and more original details left visible, all meant to inspire guests to create their own stories. Very recently, INK Hotel introduced the “Inspired by Her” concept – a unique and tailor-made service specially designed for women.


Conservatorium Hotel

Amsterdam’s former Sweelinck Conservatory of Music is now one of the city’s most luxurious and fashionable hotels. We can promise that this hotel will immerse you into the city’s rich cultural and design legacy. With fine in-house dining, this hotel is situated in the perfect location in the heart of Amsterdam’s Museum District, near the beautiful Vondelpark and luxury shopping avenues. We recommend that you visit the Akasha Holistic Wellbeing Centre, the hotel’s luxury urban retreat.


The Dylan

Behind a stone gate and through a courtyard, classic meets modern throughout this quaint property. The lounge features a unique fireplace with a modern touch. Wooden floors and large windows add to the rustic charm of the 17th-century landmark. You can taste the combination of classic and contemporary in the delicate French cuisine served in the sunken dining room surrounded by original 18th-century ovens.






This hotel was originally purposed as an orphanage for Roman Catholic girls. With its rich history and after an extensive renovation, it became a luxury hotel in 2002. Featuring the beautiful Oosterpark as its entrance, this monumental building is a green hideaway with a village feel frequented by an urban crowd. Every guest room breathes the same calmness with high ceilings and cozy nooks combined with large windows and quiet colors. 49



Hotel TwentySeven

This new, all-suite hotel is housed in a historic building with excellent views of the action on Dam Square. We recommend you stay here as a generous treat for all your senses with a level of luxury that is rare, even in Amsterdam. Be enthralled by the hotel’s signature scent, be wowed by the lavish wall dressings made from exclusive golden and bronze fabrics and choose from your suite’s lighting menu to complement your mood perfectly.


Hotel Seven one Seven

This historic building in the heart of Amsterdam has a magnificent façade, exuding the grandeur of a classic 19th-century house. The front door opens to an old marble hallway with a characteristic oak stairway. The individually designed rooms blend classic elements with modern luxury, featuring oversized easy chairs and contemporary as well as classic art. The overall feel of this boutique hotel is one of ultimate relaxation – a home away from home.


Canal House

Multiple 17th-century merchant houses located in the heart of the Jordaan neighborhood make up this 23-bedroom boutique hotel on the famous Keizersgracht. The design of the hotel is contemporary with a touch of glamour, infused with Dutch art and historic elements such as the traditional porcelain washbowl and washstand. Original features such as timber beams and ornate ceilings have been preserved. The hotel has a large garden and a pleasant 21st-century atmosphere.




Due to its superb location on the IJ river, a stay-over at this urban boutique hotel comes with a great bonus: some of the best views the Dutch capital has to offer. Its colorful raw vibe and the many in-house hotspots – think co-working spaces, 24/7 gym, a beer garden and The Butcher Social Club – make Sir Adam your go-to spot if you want to stimulate all your body’s creative senses.



LOCAL CHARM Hotel V Nesplein

In the heart of Amsterdam’s theater district, we found this boutique hotel infused with warmth characteristic of Amsterdam, run by a local family. Throughout the hotel you’ll experience an atmosphere of relaxed vintage charm. The spacious suites have luxurious wooden floors, custom-made beds and large bathrooms. The welcoming Lobby restaurant features an open fireplace, reading library and terrace overlooking the Nesplein. 52




This 1-to-5-star hotel, the first of its kind in the world, is housed in a national monument from 1921 and was cleverly redesigned to create 117 rooms, all unique in size and interior. We love the accessible everyone-is-welcome-to-join-in atmosphere, which is so typical of Amsterdam as a whole. The interior design is among the most creative and original you will find anywhere. This fun place to stay is suited to everyone’s budget. 54

photo lloyd hotel: duy vu dinh



STYLISH DINING As a living laboratory for experimental style, Amsterdam has plenty of groundbreaking restaurants. These venues excel in their genuine originality, combining various ingredients to produce the most provocative taste sensations and creating extraordinary ambiance. Ranging from a focus on simplicity to full-on club style, the capital city has it all. Words: Catharine Winter


Guts & Glory

Centered around a new theme every three months, the chef ’s menu is an absolute treat for your taste buds and a feast for your eyes. Each culinary “chapter” is the result of an exploration of authentic flavors, laced with signature style and creativity. Special requests are hospitably met by the very kind staff. The warm, contemporary setting and relaxed atmosphere make for the perfect evening out.

photo rijsel: janus van den eijnden



The comfortable, 60s-meets-classic interior provides the backdrop to the feeling that you’re sitting right there in the chef ’s own kitchen, a lively experience and an illustration of the hospitable, welcoming staff. The ever-changing menu is inspired by French–Flanders cuisine. We wholeheartedly recommend the unbeatable house specialty, the rotisserie chicken. This is the place to go if you are looking to savor good, honest food during a fun night out with friends.




Café Americain

Located in Leidseplein is the recently renovated Café Americain, a true icon among the locals of Amsterdam. Stylish and classic, this is the place to indulge yourself and go back in time to enjoy some of the best things the past had to offer: an artdeco style interior, well-dressed staff and the beautiful sounds of a live pianist. When visiting, make sure not to miss their amazing tartar, patisserie or dessert trolley – ordering a delicacy from these is an experience on its own!



Tucked away from all the crowds, restaurant Vermeer is your go-to spot for some serious tranquility. The restaurant’s modern interior design is a feast for the eyes, with earthy tones dominating the color palette. We recommend starting your evening in the lounge bar to enjoy cocktails and healthy, tasteful bites. Then, sit back and relax in the restaurant and allow Michelinstar chef Chris Naylor and sommelier Simon Veldman treat you to an unforgettable experience.



At a unique location off the beaten track, this establishment features a classy cigar lounge and whisky bar housed in the monumental building of a former tavern. The chefs create innovative combinations, using modern as well as classic techniques with influences from a variety of cuisines to produce wellbalanced flavors. The regularly changing menu offers a choice of delectable fish, meat or vegetarian dishes, with an extensive wine list to match.


photo 212: wouter van der sar for concrete


NE X T-LE VEL DINING Restaurant 212

Named after the address of the building, Restaurant 212 is Amsterdam’s first no-table restaurant. With no more than 30 seats, most of which directly face the open kitchen, guests are invited to truly interact with the chefs, ensuring a never-to-be-forgotten dining experience. Concrete Amsterdam, one of our favorite local concept developers, designed the interior. Combine this with the talent of former Michelin chefs Richard van Oostenbrugge and Thomas Groot, and we can promise you a memorable night. 57





Located at Spring House on the south bank of the IJ river, this restaurant serves a changing, seasonal menu that primarily showcases vegetables. The wine list focuses on biodynamic, natural wines and offers an eclectic selection of options to pair with your food. The informal, avant-garde setting and relaxed vibe are a reflection of the cuisine that is served. The colorful dishes are perfectly presented and have well-balanced flavors with innovative touches.



Located on the northern banks of the IJ river, we discovered the former Stork factory, now turned into a restaurant that focuses on serving beautiful fresh fish as part of delectably prepared dishes. The industrial, spacious setting with exposed brick walls creates a distinctly warehouse-cool style. The waterfront venue has a large terrace – perfect to enjoy your gourmet catch of the day in summer with a delightful view of the boats sailing by.

The Harbour Club Oost

The Harbour Club Oost, which continues to be an all-time favorite among the trendy, fashionable crowds in Amsterdam, has just undergone a jaw-dropping makeover. Wooden beams, epoxy-coated tabletops and brown leather chairs result in a warm and luxurious atmosphere, with playful quirks courtesy of artwork by Dutch neo-pop artist Selwyn Senatori. Moreover, wine lovers will be more than pleased with an eye-catching glass wine cabinet holding more than 3,000 bottles. 58


AFTERNOON INDULGENCES Amsterdam is infused with international charisma. This is also reflected in its wide variety of bistros and lunchrooms. From American to Italian cuisine, Dutch bitterballen and posh afternoon teas, you’ll find yourself spoiled for choice. This is an insiders’ selection of not-to-be-missed venues. Words: Catharine Winter


Het Kleinste Huis

Only in Amsterdam will you get a chance to have your afternoon tea in the private setting of the city’s smallest self-contained house, dating back to 1738. Seating is limited to only five people at a time. Enjoy exclusive tea tastings coupled with homemade delicacies, served by staff who are as passionate about the city as they are about tea. We assure you this will be an experience to remember. Reservations are highly recommended.


De Taart Van M’n Tante

In the heart of the hustle and bustle of De Pijp, this colorful vintage-style café is the most fun place to indulge in a first-class afternoon tea or coffee break. We love the eclectic, intimate atmosphere. With all the delicious homemade sweet and savory pies on offer, you may find it difficult to pick only one, but in our humble opinion, the Swedish Princess cake is the ultimate choice.




Located in a former warehouse, Bak overlooks the water in what used to be Amsterdam’s timber port, Houthaven. High-quality products from passionate farmers, sustainable fisheries and local producers are used to create innovative, ethical dishes. Pure, natural flavors are offered in a relaxed atmosphere. The wine list, primarily composed of Italian and French wines, showcases lesser-known grapes and regions, with exciting and original choices. Please note, for lunch Bak is only open on Saturdays and Sundays.




The Duchess Tea Room

The scent of brewed teas and a bouquet of caramelized sugar, fragrant fruits and freshly baked cakes envelops you as you’re surrounded by the rich decor inspired by the splendor of the belle époque. This is afternoon tea bathed in sophistication, elegance and class. We recommend a cup of Dream Tea, Marco Polo Rouge or Chandernagor Chai. Or enjoy a glass of Dom Pérignon or Laurent Perrier champagne, the perfect accompaniment to your delicate pastries, handmade macaroons and warm scones.


George Marina

If you’ve been to our capital before, you might already be acquainted with the George family – locally known for their Parisian vibes. Their latest addition is George Marina, located on Amsterdam’s best-known waterway, the Amstel river. As its name implies, a table comes with views of a small and elegant harbor. Sitting inside offers a comforting bonus: minimalist designs can be found throughout in the form of natural oak, rattan and burgundy leather.


Locals Coffee

If you’re in the hip and happening de Pijp area and on the lookout for a great cup of freshly brewed coffee or a quick and tasty lunch, we suggest a visit to Locals Coffee, a relative newcomer to the neighborhood. In addition to the great coffee, we particularly like its Scandinavian-chic interior and striking gold-colored bar. As the name suggests, the crowd consists mostly of locals who have already staked out this homey spot as a new favorite.



WHEN IN AMSTERDAM A melting pot of Dutch civilization and multicultural society, Amsterdam sets itself apart from the rest of the Netherlands. Traditional as well as diverse, historic as well as innovative, the charismatic locals of this extraordinary city of contradictions live by a set of unwritten rules that are entirely their own. Words: Catharine Winter TYPICAL AMSTERDAM While the Dutch people are generally reserved and tend to value their privacy, the people of Amsterdam are quite the opposite. They are known for and take pride in their liberal spirit, open-minded attitude and tolerant, outgoing nature. You will encounter a strong sense of live-and-let-live, experimental trendsetting fashion statements and an overall inclination to go against the grain. As such, the locals embrace the fact that people may be into prostitution, soft drugs and pornography; it is only human. They actually enjoy the candor of it all. If you bear this in mind when you visit the Red Light District, it will offer a different perspective on the whole experience. Most of the colorful action takes place around 11pm, when the district is swarming with crowds and the red neon lights illuminate the canals. It is strictly forbidden to take pictures or film the ladies sitting behind their windows. It is disrespectful, and you risk having your camera thrown into a canal.

DRESS CODE Amsterdam street fashion ranges from functional clothing to the most extravagant looks you could possibly imagine. Everything goes. Blend in, go shopping in one of the many (vintage!) shops to highlight your own individual personality and add to the eclectic mix. Oh, and bring rain gear and a sturdy umbrella, just in case. WINING AND DINING As a general rule, if you are looking for proper customer service, you may want to steer clear of tourist traps. Instead, make the most of the unlimited, globe-spanning array of unique dining experiences that Amsterdam has to offer. You will need to ask for the bill when you are ready to leave. The server expects you to indicate that you are done. Gratuity is usually included, but it is not uncommon to round up a bill to the nearest whole euro or up to 10% if you are particularly pleased with your service. Tipping is certainly appreciated, but the servers in Am62

sterdam don’t rely on your tips to pay their rent. Further, individual tips won’t necessarily improve your server’s attentiveness, as tips usually go into a shared pot. SOCIAL INTERACTION If your cultural background stipulates politically correct communication, meeting someone from the Netherlands might come as somewhat of a shock. They may seem overly direct and even downright rude at times. Yet in line with their authentic nature, locals would describe themselves as honest and frank, rather than disrespectful. They say it like it is to do you a favor; they don’t beat around the bush or tone things down. What you see is what you get, and there is no hidden agenda to worry about. A refreshing thought! AMSTERDAM DO’S Amsterdam is a veritable maze of characteristic canals and bridges. Immerse yourself in the unforgettable experience, and don’t


be afraid to get lost. The friendly locals, many expats, and even other tourists will be more than happy to help you find your way. You will be surprised to find that nearly everybody in Amsterdam speaks English. Also, rent a bike; it’s how locals get around and the ultimate way to discover Amsterdam. You will find that road rules in Amsterdam are all in favor of cyclists. There are special bike lanes, often reddish in color, and pedestrians would be well advised to avoid them. AMSTERDAM DON’TS Cyclists are the kings of the road in Amsterdam, but there are a number of strict

“If your cultural background stipulates politically correct communication, meeting someone from the Netherlands might come as somewhat of a shock” unwritten rules about cycling that you need to know about. The cardinal rule is not to hesitate; that’s when accidents happen. Go with the flow and speed of those around you. Others will navigate around you as long as you move in a predictable manner. Do not slow down or change direction unexpectedly. Also, do NOT ring the bell on 63

your bike in an effort to be jolly. It will not be appreciated. Similarly, when someone else rings their bell at you, they are not being friendly; they’re telling you to get out of the way. Apart from the many bikes you will notice in Amsterdam, make sure to also watch out for the trams. They often appear out of nowhere. —





We are all eager to do our part for the environment. This restaurant rescues 2,500 kilograms of food every week by using ingredients that would not have otherwise been sold in supermarkets, maybe because of their imperfect looks. You will like the creatively prepared dishes and well-informed staff in the warm and welcoming ambiance. Insiders’ tip: go on a Saturday to enjoy live jazz music and order the unique Bammetjes Beer made from rescued bread!



In the heart of the action of the Albert Cuyp Market, you will see Amsterdam’s trendy young urbanites enjoying topnotch burgers. At this New York-style burger bar, you will be wowed by the visible dedication to quality, the most premium meat and the magic signature sauces. Insiders’ secret: they have a hidden cocktail bar. Your name has to be on the guest list, and you’ll need a password to get in.


Turn your shared dining experience into an adventure in flavors at this gem of a restaurant. Everything we all love about Asia – the colors, the smells, that special vibe of the eclectic markets – comes together in one super-colorful place. Throughout the day, you can savor unexpected and delicious flavors, presented in small and surprising dishes. The typical Asian drinks menu of specialty beers and teas is the finishing touch. 64

photos happyhappyjoyjoy: wouter van der sar

The Butcher


SPECTACULAR NIGHTLIFE It’s safe to say that Amsterdam is one of the best cities in the world to have a memorable night out. Visit the most exclusive cocktail bars and have the most insane clubbing experiences. There is something to suit every taste. We’ve made a selection of some spectacularly original venues. Words: Catharine Winter


Bar Botanique

Experience a welcoming vibe and tropical atmosphere in the multicultural surroundings of Amsterdam East. The botanical sensation is created by a predominantly green setting, enriched with playful accents of color, a warm wooden floor and soft velvet touches. Plants, mirrors and creative light fixtures create dramatic shadows as the sun goes down. We recommend their excellent selection of gin and tonics to complement the unique ambiance at this local venue away from the tourists.



Clean shades of creamy white are complemented by colorful patterns to create a sophisticated and contemporary atmosphere, designed around a 360-degree bar. It is the perfect place to unwind and enjoy innovative, delicious cocktails. The wine list is equally impressive. Join the hip and cosmopolitan crowd for a stylish evening out in Amsterdam’s Fashion & Museum District, enjoying relaxing tunes mixed by the in-house DJ.




You’ll find a welcoming setting at this establishment, a comfortable mash-up of your typical neighborhood pub and a world-class cocktail bar with the most delicious cocktails you have ever tasted. With a clientele consisting of locals and tourists from all walks of life and the laidback atmosphere, we found this to be the best place to connect and make new friends. Their creative cocktail menu is a continuous exploration of wonderful and surprising flavors. 66



Oedipus Brewing

In celebration of all the good things in life, this laidback venue centers around the creation of various kinds of craft beer. Discover its unique energy in an abundance of flavors, colors, fun, adventure and togetherness at the brewery in Amsterdam North. Tantalize your taste buds with a beer that seems to have been created just for you. We promise that the uplifting backdrop of music, art and laughter will make your day.


Stuyvesant Wijnlokaal

The historic 16th-century West-Indisch Huis is located on the trendy Haarlemmerstraat, directly behind the canals. You can sample more than 100 wines here, including some well-kept secrets. The knowledgeable sommelier is always happy to recommend the best wine to pair with your meal. We love the exciting location, impressive bar and orange plush velvet in old-world surroundings. It’s just the right place for a voyage of discovery into the world of wines.


The Tailor

Considering the pride this establishment takes in their bespoke cocktails, it’s no wonder they were presented with the prestigious Red & Grey Best Hotel Bar Award in 2017. The elegance and sophistication of the custom-made drinks, handmade liquors, exclusive bitters and innovative infusions are mirrored by the interior of the bar, featuring the subtle use of stitches, buttons, vintage mannequins and a mixture of fabrics, representative of the expertise of a historic clothier.



AMSTERDAM— CHANTALLE After working in a corporate setting in Amsterdam for five years, creative Chantalle Laurent thought it was time for a change. She followed her heart and passion and started Laurent Event Productions and Photography. And she hasn’t looked back – since making the leap she has become a true event and photography specialist. Interview: Ferdy Veerman

Chantalle Laurent

Currently you photograph the hottest events and most exclusive parties in town. How did your career as a photographer evolve? It all started during my study at the Academy of Art in Den Bosch, a city in the south of the Netherlands. In my free time, I’d spend all day in the darkroom experimenting with analogue photography. In Amsterdam, I started shooting photos at an event at the restaurant Izakaya about five years ago. It grew from there. I still specialize in capturing the energy, atmosphere and essence of exclusive private parties, corporate events, conferences, press events, store openings and more. I love the dynamic vibe and challenges.

a mixed crowd, good music and the element of surprise, which is always the cherry on the cake.

For the hobby photographers among us, what basic rule should we know? I’d say communicate. The eyes are the windows to the soul. If you want to capture souls instead of faces, make contact. Experiment. Try new techniques and angles, be playful. Find beauty in imperfection.

Before a night out, what restaurants should we visit? 1. The Duchess is an upscale restaurant with a menu inspired by Italy and France. Pure elegance, sophistication and excellent service. Tip: order the Fruits de Mer platter and for dessert, the Chocolate Explosion. 2. Try MOMO for a cosmopolitan dining experience and the best Asian food. Last month I shot their 10-year anniversary. What a party it was! 3. FIKO is definitely the best Italian food to be found. They have friendly staff, and the “Laurent” pizza is named after me. It’s a must-try with delicious truffles. We already hosted a few amazing gold parties here. More to come! 4. Brut de Mer is a cozy place in the lovely de Pijp neighborhood for the best seafood and oysters.

Besides photography, you organize some of the hottest events in Amsterdam. What characterizes the event scene here? There are so many events for every kind of crowd, and the scene in Amsterdam is very spontaneous. With so many events to choose from, the trick is to make a difference. For my events, I always look for the ultimate ingredients: the right place, at the right time,

And your top thee favorite cocktail bars? 1. The Butcher — unless you’re only interested in burgers, you’ll need a reservation and password in order to discover this speakeasy. I have already been organizing parties at this cozy place for five years. Cocktail tip: The Pornstar Martini. 2. W Amsterdam has the best rooftop bar with stunning views and sunsets. Sip some


photo chantelle laurent: marc evenhauz

Chantalle decided to move to the most dynamic city in the Netherlands 12 years ago. She was still very young when she had already fallen in love with Amsterdam and its diverse, open-minded character. “Sometimes I feel like a tourist in my own city. There are new things and places to discover every day,” she told us. We asked Chantalle about the event scene, photography and, of course, her favorite hot spots.


“Explore the Museum Quarter, one of my favorite areas in town, surrounded by some big names: Van Gogh Museum, Rijksmuseum, Stedelijk Museum and newbie Moco Museum with work by Banksy.” fancy cocktails and don’t forget to check out the outdoor pool. My monthly Sunday Social event also takes place here – the city’s hottest party with Amsterdam’s finest crowd. 3. Pulitzer’s Bar is timeless and classic. The interior is very old school and located in a historic Amsterdam building in the heart of the city with views of the canals. What are the most stylish hotels in Amsterdam? There are many amazing hotels in Amsterdam, so it’s hard to name just three. Here is a diverse selection: 1. W Amsterdam has a design mix of heritage and contemporary style with the best rooftop views, MR Porter, Mad Fox Club (at the lower floor of the W Amsterdam), Dutch design store X BANK, The Duchess in front and the Nine Streets and Dam Square just around the corner. 2. Conservatorium Hotel is an architectural masterpiece with the amazing Japanese restaurant Taiko, cocktail bar Tunes and a beautiful in-house spa. 3. Sir Albert Hotel is a luxury boutique hotel in the area of de Pijp. Its hotel rooms are very romantic, with a bath tub in the middle of the room. The hotel also houses the amazing Asian cuisine restaurant Izakaya, and its bar is perfect for cocktails. Some must-do activities when visiting Amsterdam? Seeing Amsterdam from the water is something you definitely don’t want to miss. Rent a private salon boat with a sailor who tells you interesting, fun facts about Amsterdam’s history and architecture. Additionally, explore the Museum Quarter, one of my favorite areas in town, surrounded by some big names: Van Gogh Museum, Rijksmuseum, Stedelijk Museum and newbie Moco

Sir Albert Hotel & Izakaya

The Butcher

Sunday Social @ W Hotel

Museum with work by Banksy. Last but not least, I’d suggest visiting the ADAM Tower. It has a panoramic view of Amsterdam and Europe’s highest swing. Pure adrenaline and vertigo inducing! Best places to relax your senses? I’d suggest visiting a spa and taking an offline day. Check out the best luxury urban escape: The AWAY Spa by W Hotels or the beautiful Spa Zuiver. Another suggestion would be to stroll in one of Amsterdam’s beautiful parks. Go for something less crowded than Vondelpark; for example, Sarphatipark, Westerpark or the Amsterdam Bos. Or visit nice small places nearby like Muiden, a quaint and pleasant harbor town.

The Duchess

Last but not least, are there any other exciting projects you’re working on at the moment? Yes… but they are still a secret! Keep an eye on my social media if you’re curious: @chantallelaurent @chantallelaurentphotography @wsundaysocial — 69

Brut de Mer




Left: Amsterdam Vintage Watches

3 SHOPPING PARADISE Amsterdam has a worldwide reputation for its excellent shopping. This is not just due to the sheer quantity of shops but, more importantly, their diversity, the many groundbreaking local designers and the distinctive settings. Words: Catharine Winter Leading national and international luxury brands can be found on P.C. Hooftstraat, which has been an exclusive shopping destination for decades. If you’re into quaint vintage shops and cozy lunchrooms, we wholeheartedly recommend the genuine charm of the Nine Streets shopping area. An eclectic mix of shops can also be found on Utrechtsestraat, which starts at the Rembrandtplein and crosses Amsterdam’s famous canals. On the edge of Dam Square, you will find the glorious department store de Bijenkorf, with its selection of premium-quality housewares, designer shoes, latest fashion trends and stylish shop-in-shops. With something to suit every taste, we’ve pulled together your must-visit shopping guide. 71



SHOPPING AREAS From luxurious to local, it is with great pleasure that we reveal our best-kept Amsterdam shopping secrets. Here you’ll find everything from the most inspiring areas to the newest hotspots and must-visit classics. Find your all-time fashion favorites and ultimate holiday souvenirs and gifts in the fashion capital of the Netherlands. Words: Catharine Winter, Raquel Remondo Gomez







you’ll find the Cornelis Schuytstraat, situated in Amsterdam’s southern district. We frequently join the upper class for a cup of coffee at brasserie De Joffers among the beautiful trees and amazing selection of exclusive fashion stores, small designer boutiques and trendy shops. Be sure to visit this charming street where you might spot some of Amsterdam’s most extravagant cars.

This is the home of the largest premium department store in the Netherlands, de Bijenkorf. This ultimate shopping paradise offers 21,000 square meters of luxuriously styled fashion, designer, beauty and luxury departments. We can’t get enough of the marble interior and designer shop-in-shops featuring the world’s most exclusive brands such as Louis Vuitton, Hermès and Gucci. 72








ALONG HAARLEMMERSTRAAT, VOTED “MOST FUN S H O P P I N G S T R E E T I N T H E N E T H E R L A N D S , ” you’ll find the coolest little boutiques and coziest modern cafes. Walk from Singel to Haarlemmerstraat and continue onto Haarlemmerdijk. Busy with cars, bicycles and pedestrians, locals consider the Haarlemmerbuurt area as a place to discover that small village feel. Admire the view (and beautiful sunsets) at the Eenhoornsluis and make a little detour south to walk along the gorgeous Brouwersgracht canal.

A STONE’S THROW FROM DE BIJENKORF ON DAM SQUARE YOU’LL FIND A SET OF NINE STREETS THAT POE TICALLY BLEND 17 TH-CENTURY DYNAMICS WITH SOPHISTICATED MODERN COMMERCE. Cobble-stoned, boutique-lined and effortlessly stylish, these streets are packed with small, unique and above all independent shops. Our advice? Pick up a pair of minimalist stylish sunglasses at Ace & Tate, find luxury fashion at Van Ravenstein and recharge yourself with a perfectly made lunch at JANSZ Restaurant!

P. C . H O O F T S T R A A T






UTRECHTSESTRAAT, AROUND THE CORNER FROM REMBRANDTPLEIN, HAS BEEN A SHOPPING S T R E E T F O R O V E R A H U N D R E D Y E A R S . Just strolling around either location looking at four hundred years of architectural styles is an exciting adventure in itself. Once inside the buildings you can delight in many of life’s stylish pleasures, from designer and vintage clothing to handmade shoes and bags. Make sure not to miss Didato or Fred de la Bretoniere & Shabbies when you’re visiting this eclectic street.

Gucci and splurge on a pair of glitzy, handmade shoes to match at Jimmy Choo. Shopped till you dropped? We’d recommend enjoying a perfect latte macchiato at Café Georgette, where you might spot some Dutch or international celebrities. 73


SPECIALTY SHOPS Amsterdam’s shopping scene is brimming with real connoisseurs and collectors. Whether they have an eye for vintage gems or a knack for crafting chic leather jackets, all their products come with a great story and can be found in unique settings around the city. Here’s our roundup of Amsterdam’s finest specialty stores. Words: Veerle van den Brink, Raquel Remondo Gomez


L’Etoile de Saint Honoré

L’Etoile de Saint Honoré is a true candy store for vintage bag lovers. The store is scattered around the center of Amsterdam and Nine Streets area with three locations, each as quaint as the other. Here vintage is a real luxury, with beautiful time-honored bags from iconic designer labels like Chanel, Burberry, Hermès and many more. We’ve got our eye out for a classic Louis Vuitton travel bag. You’ll tell us when you’ve spotted one, right?


Jacob Lesman

Spending a whole week working on each pair of men’s shoes, Jacob Lesman guarantees his customers both quality and authenticity. Each pair of men’s shoes in his collection is unique and authentically made in Amsterdam. Lesman’s signature touches include the use of exotic leathers for the shoe itself and luxurious materials like satinwood, walnut and horn for the heel. Located on the hip and happening Nieuwe Spiegelstraat, this store is the culmination of pure, handmade craftsmanship.




On the lovely Berenstraat we always make sure to visit Mendo, a unique bookstore made of‌ books! The walls are constructed out of thousands of black Mendo books, creating an intimate setting full of bookish eye candy. Book aficionados will be more than satisfied with the broad selection in the fashion, photography, interior and lifestyle collection and the unique limited editions. This store can only leave you inspired – and probably with a book or two in your shopping bag. 75


Amsterdam Vintage Watches

BACK IN TIME Amsterdam Vintage Watches

When it comes to exclusive vintage timepieces and their restoration or maintenance, Amstedam Vintage Watches is a worldwide favorite among connoisseurs and collectors. Since 1987, the family has been conducting their business in a historic building on Singel that is the perfect architectural match for their vintage watches from makers like Rolex, Jaeger-LeCoultre and Breitling. We know watch lovers will unquestionably enjoy the intimate antique interior, vintage timepieces in excellent condition and various lifestyle products. 76



We know for sure that those who appreciate high-end shoes as well as design and architecture will definitely enjoy a visit to the recently renovated Shoebaloo boutique on P.C. Hooftstraat – Amsterdam’s luxury lane. Its spectacular, windowless facade is made entirely of IceStone marble, and when you enter the store, take a moment to admire the dedicated louvres in gold and anthracite. These exquisite architectural details in combination with its unique offering of footwear make for a memorable shopping experience. 77



Just one street behind the busy Dam Square, the unique X Bank concept store on Spuistraat offers a 700-square-meter Dutch design shopping experience and meeting point for cutting-edge fashion, design and art. Sharing its beautiful, monumental building with the W Hotel Amsterdam, a spa and a small bar and lounge, X Bank introduces the feel of a luxurious resort getaway. We love the inspiration we get from the art gallery and creative space on the ground floor.




Denham the Jeanmaker

Founded in Amsterdam by English jeans craftsman Jason Denham, Denham the Jeanmaker is the go-to brand for premium-quality denim. We love a good pair of jeans; they’re perfect for cycling and Dutch weather. Visiting the Denham stores is entering a denim atelier full of unique details, from recycled and reclaimed furnishings to the iconic scissor art. The stores on Runstraat (for women) and Prinsensgracht (for men) offer a full range of collections.



Nothing says rock ‘n’ roll sophistication quite like a Goosecraft leather jacket. The Amsterdam-based brand recently opened its own flagship store in the chic Pijp area on Gerard Doustraat. Rebellious by nature, the brand has dominated the leather scene with lush and lasting garments for several years now. Each piece is equally timeless and on-trend, whether it’s a warm shearling coat, classic shoulder bag or a pair of refined Chelsea boots.


Concrete Matter

Behold, the shop of all shops for refined heritage goods: Concrete Matter. You won’t find any trendy throwaway items here. Instead, this store offers a range of iconic treasures that pair timeless design with fantastic materials. Unleash your inner James Dean with classic curiosities like beard oil, handmade flasks or fountain pens. Or delight in the handpicked workwear jackets, retro hats and superior army gear.



INSIDER’S GUIDE Working as the head of the editorial office and legal department for PR agency Dutch Global Media, Erieke Kuitert flourishes in the world of luxury brands on a daily basis. We asked her to share with us her insider tips – from not-to-be-missed hot spots and architectural highlights to the most inspiring stores. Interview: Ferdy Veerman

What is so great about Amsterdam? Amsterdam is one of the most multicultural cities in the world. The population of this rather small city boasts 180 different

Erieke Kuitert

nationalities! Amsterdam is able to show how diversity can be a platform from which to promote respect and tolerance. I love the liveliness of this thriving metropolis but also the quietness in the evening and on Sundays, outside the touristy part of the city center.

Also visit the museum square and its great museums, like the Van Gogh Museum with the world’s largest collection of Van Gogh artwork. At night, go to the movie theatre Pathé Tuschinski, where almost all the Dutch movie premieres take place.

Any exciting projects you are currently involved in? Definitely! I am working on the PiperHeidsieck Leading Ladies Awards. This year was the worldwide premiere. Three successful Dutch women were given awards for the categories Business, Social and Best Newcomer. They received their awards in the presence of captains of industry, celebrities and royals. Next year Piper-Heidsieck wants to launch the event worldwide, so we are looking for the perfect locations, partners and winners.

Hot spots in town for some serious people watching: Hotel de L’Europe has a great terrace on the water where all the boats go by. If it’s raining (don’t forget, it’s still Holland we’re talking about) go to the Hilton SkyLounge for a wow-factor view whatever the weather. The Pulitzer Hotel has a secret garden that is pretty, but you can also sit next to this hotel along the famous Nine Streets. A more low-key option is Café Pieper – perfect for drinks among the writers and artists that come along. It’s an old, typical Amsterdam café on the canals that originated in 1665!

A few must-do activities when in Amsterdam: Walk around the Jordaan area when the sun goes down and all the lights turn on. The canals, small streets and characteristic Amsterdam houses and churches look unbelievably beautiful at that time of day. Have dinner at my favorite restaurant, Vermeer, and go for lunch at Bridges in Hotel Sofitel Legend the Grand with its pretty courtyard.

Architectural highlights that shouldn’t be missed: Off course don’t skip the canals of Amsterdam, though they are hard to miss when you are in the center. The Royal Palace at Dam Square is still used by our royal family to welcome guests and host business meetings, but you are also able to visit it for its exhibitions. A few streets further, right next to the busy shopping area Kalverstraat,


photo erieke kuitert: raymond mouthaan

How did you end up living in Amsterdam? I grew up in a small village in Friesland in the north of the Netherlands. It may be small but the town next to mine is pretty famous because supermodel Doutzen Kroes grew up there (and her family still lives there). After I lived in Leeuwarden for a few years, I decided six years ago that it was time for a bigger adventure and moved to Amsterdam.


Begijnhof Courtyard

Pakkend Maatwerk

Hotel de L’Europe

there is the hidden Begijnhof courtyard. It’s the only inner courtyard in Amsterdam that was founded during the Middle Ages. It is at medieval street level, which means a meter below the rest of the old city center. Lastly, never miss the Rijksmuseum for its interior and exterior, not to mention its famous art collections with pieces like Rembrandt’s The Night Watch.

2. Massimo Mioretti at Haarlemmerweg 317 (visits on appointment). They have made-to-measure dress shoes for men with a technological touch because of their 3d foot-scanning device. 3. Bckspace Eyewear at Herenstraat 6. They have the prettiest handcrafted (sun)glasses from special materials, for both men and women.

Top three favorite stores for women’s wear: 1. The Edwin Oudshoorn boutique at Overtoom 150 is the place for a perfect, elegant evening dress. The Dutch designer has handmade dresses and suits in the boutique upstairs as well as in his atelier downstairs. He creates exquisite custom gowns (he dresses me for those big gala premieres in Amsterdam!) and knows how to enhance femininity to the fullest. 2. I adore the sporty business looks of the Ralph Lauren boutique on P.C. Hooftstraat. Unfortunately, this store will close soon due to renovations to the building. 3. Lastly, I love Gassan Diamonds at Dam Square. I wear a Gassan necklace based on Van Gogh’s Almond Blossom, with a small diamond in the middle of the flower.

Your favorite Dutch designers at the moment? 1. Edwin Oudshoorn, whom I mentioned before; his elegant evening dresses are pure magic. 2. Jan Taminiau, because of the blue robe he designed for Queen Máxima when she was crowned and for his famous Dutch mailbag dress, also worn by Máxima. 3. Mart Visser – despite its pretty low-priced couture, he can make a woman feel like a queen. His coats enhance women’s curves.

And for guys? 1. Pakkend Maatwerk at Bilderdijkstraat 50 for tailor-made and ready-to-wear suits, ties, coats and other necessaries for a good-looking gentleman. A man in a perfect black tie is hard to resist.

Finally, where do we score the perfect gift and what should we bring home? Tertius Objets d’Art is perfect to find unique gifts. From Royal Delft Blue apples to silver mirrors, scented candles, champagne coolers, cashmere shawls and one-of-a-kind furniture. The location at the precious Prinsengracht 266 canal makes the visit even more special. Next to that, chocolate is always the answer, so bring a bag of bonbons from Puccini Bomboni with you. My favorite: the lemongrass version. Chocolate heaven! — 81

“Chocolate is always the answer, so bring a bag of bonbons from Puccini Bomboni with you”

Tertius Objets d’Art

Pathé Tuschinski



2 We’re sure you have a busy schedule during your stay in Amsterdam, but there is no need to worry – we’ve selected some of this season’s finest goods to be discovered. The only thing we ask is to make sure to leave some space in your suitcase, okay?


Amsterdam’s preferred Dutch design concept store Memento offers a unique variety of design must-haves, from lighting and accessories to travel essentials — all designed and crafted by local designers. Current location: Prinsengracht 238, Amsterdam. 82


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LYFE, The Levitating Planter TWO-O, Wooden Cap Trobla, Wooden Amplifier Hollandsche Waaren, To-Go Cup Wooden Amsterdam, Canal House Wooden Amsterdam, Serving Boards Studio Pin, AGH! Coasters Manitou, Socks KYWIE, Wine Cooler Cloudnola, Glam Gold Veloretti, Copper Bel Brandt Kaarsen, Scented Candle LEFF Amsterdam, Tube Watch D42 Ree Projects, Julie Bag Black Mendo, Streets of Amsterdam Jasmin Djerzic, Long Legs Walter Wallet, Cardholder Windmillkey, Key Organizer


FASHIONABLE STORES Hopefully you’ve left some space in your suitcase for all the goodies you’ll bring home after your trip to Amsterdam. Eclectic glamour or clean minimalist wear are only a few of the styles the capital’s boutiques have to offer. We’ve selected our favorite shops in Amsterdam just for you, each one an excellent option in its own right. Words: Veerle van den Brink, Raquel Remondo Gomez, Ferdy Veerman



If you didn’t believe in retail therapy before, you will now. Hutspot truly has it all. The creative hub on Van Woustraat and Rozengracht has a great eye for urban goods, resulting in a superb collection of independent brands and artists. The store is stocked with a refreshing range of clothes, unique gifts and homeware. When we visited, the minimalistic sunglasses of Komono and stylish desk accessories by Misc. made it to the top of our wish list.



There’s no place quite like Droog to get your design dosage for the day (or month). This contemporary haven is hidden away in an astounding 17th-century building right in the center of Amsterdam. Its playful modern interior is a perfect match for the cutting-edge, drool-worthy garments by the newest wave of Dutch designers like Fien Ploeger, as well as high-end fashion masterpieces. After you’re done shopping there’s nothing like a stroll in their fairy tale garden to unwind. Sunday in Brooklyn 84



Inspired by Miami, the Pelican Studio offers clothing, shoes, accessories, jewelry, perfumes and beauty products from a variety of European fashion brands, all set within an inspiring, minimal and colorful interior. Though it’s hidden on one of Amsterdam’s less fashion-dominated streets, the store’s unique and constantly varying collections, along with the good coffee, make for an exciting experience. Don’t forget to stop in at their additional pop-up store, where you might run into the work of Amsterdam’s future super designer. 85



With its modern, minimal but classy interior and authentic wooden façade, the Louis Vuitton boutique on P.C. Hooftstraat perfectly reflects the brand’s roots as a chic travel company. Without a doubt, this is definitely the best place to be to discover monogrammed bags and authentic accessories in classic as well as innovative designs. Please note: to avoid crowds, it’s best to visit the boutique before noon.




If you’re looking for the edgy creations of twin brothers Dean and Dan, founders of luxury designer brand Dsquared2, their boutique on the shopping street P.C. Hooftstraat is your go-to spot. An artistic and architectural treasure chest, this boutique offers both menswear, including Italian tailored suits, and womenswear, with cocktail dresses and evening gowns. Spread out over three floors and 216 square meters, the store makes a powerful and appealing visual statement, just like the brand’s collection itself. 87



Essentiel Antwerp

If you are looking for refreshing, luxurious and accessible fashion, Essentiel Antwerp is the perfect choice. The international Belgian fashion brand is renowned for its graphic and floral prints and trendy mixes of color for both men and women. Shopping in one of their intimate Amsterdam stores immediately feels like home to us. Enjoy the custom-tailored service and get inspired by the collection’s unexpected color palettes and perfectly displayed compositions.


Samsøe & Samsøe

Add Copenhagen street style to the typical Scandinavian spirit and you get the much-admired international fashion house Samsøe & Samsøe. Their store, based in the cozy Wolvenstraat, has a beautiful Scandinavian interior and focuses on contemporary clothes, footwear and accessories for men and women. We like to come here for the Scandinavian simplicity: timeless, functional and sophisticated designs that can easily dress you up from day to night.



If you ask us, everyone should have at least one pair of handmade Italian shoes in their collection, if not more. For the perfect find, we’d advise you to pay a visit to one of Tod’s uber-chic boutiques in Amsterdam and look out for their iconic Gommino collection. Combining history and tradition with timeless designs, their skilled artisans make sure you’ll enjoy your pair for many years to come.




Unrecorded is the brainchild of two Amsterdam-based creatives. The young label crafts clothing that withstands the test of time with enduring quality and a no-frills attitude. They work with the finest fabric suppliers and leading ateliers in Europe, ensuring that each product is crafted ethically. And now for the cherry on top – the prices are pretty much revolutionary. Who said you can’t have that irresistibly soft sweater in two colors?




Founded by the super creative Fabienne Chapot, this shop is guaranteed to brighten your day. It’s like a little paradise of whimsical prints and eclectic colors tucked away in the famous Nine Streets area. The collection brings in a summery breeze of sultry old-school glamour, revamping classic garments and leather goods with a fun attitude. Think loafers adorned with lobsters, lazy lagoon maxi dresses and quirky revamps of luxurious leather goods. If this won’t have you craving summer, we don’t know what will.




In the heart of Amsterdam across from the Royal Palace, you won’t want to miss the completely renovated GASSAN Dam Square. Its wide range of exclusive diamonds, jewelry and high-end watches from more than 65 of the world’s leading brands, including Rolex, Cartier, Omega, Messika and TAG Heuer, is sure to cater to your personal style. The contemporary yet classic feel creates an intimate setting in an extraordinary and historic building. The exclusive VIP area offers you a comfortable sense of luxury and privacy. Regardless of the occasion, a unique shopping experience awaits you, augmented by the specialist advice you can expect from GASSAN’s dedicated jewelry and watch experts. 91


4 EXPERIENCE DESIGN Design is often perceived as highend, an upper-level luxury meant only for the rich. We believe, though, that design is for everyone. Words: Raquel Remondo Gomez Design is not something you buy; it’s something you experience. We would like to share this vision with you as you walk down the streets of Amsterdam. In this section we gladly introduce you to our carefully selected design favorites: items to be enjoyed simply by looking at them, places you can visit to feel their design while having a coffee and shops that present design in their own individual way. So, look up at the buildings, visit the many museums and even check out the people of Amsterdam who are known for their unconventional and stylized looks. The only thing you have to do is be open to the experience. 92





DESIGN UPDATE When Gerrit Rietveld introduced the Red and Blue Chair in the early 20th century, he probably didn’t expect that his lacquered piece of wooden furniture would become such a worldwide icon. Today, Dutch designers continue to leave their mark on the world of design with endless innovation and creativity. Here, we gladly share with you some of the most recent inspiring examples. Words: Ferdy Veerman

NO MORE WASTE If you are into design, you’ve probably heard of Dutch designer Piet Hein Eek and his waste project, which came to life as a reaction to the annoyance of having to throw away material because it is so costly to reuse. After a long period of research, he came up with the idea of using pieces of fixed-size scrap wood solely as an outer skin – a time-consuming process, but with beautiful results. His latest addition is the Waste waste desk; every piece is utterly unique. 94


A DISNEY LEGEND With production dating back to the 16th century, the best example of typical Dutch design is undoubtedly Delft Blue. To celebrate Mickey Mouse’s 90th birthday, French sculpture house Leblon Delienne asked renowned Dutch designer Marcel Wanders to re-interpret this ancient style in a fresh, contemporary way. The result is a collection of eight unique One Minute Mickey’s made entirely by the hand in the brand’s historic atelier in Normandy. Pop-sculpture anyone? T R U L Y T A L E N T E D  When it comes to the creation of inspiring objects, Rotterdam-based studio Truly Truly never fails to delight. Designers Joel and Kate Booy recently introduced Fond, a collection that features a contrast of curved wood and geometric planes of supporting aluminum. Our choice would be the orange anodized aluminum version with orange-colored ash, which adds class and warmth to any living room. —

“One Minute Mickey’s made entirely by the hand in the brand’s historic atelier in Normandy.”

T H E S P I R I T O95F A M S T E R D A M


UNIQUE FINDS As fashion designer Coco Chanel once said, “An interior is the natural projection of the soul.” So we say, why not enrich your home with some inspiring designs? We have personally selected eight of our favorite design stores where you can discover unique finds for your home or as the perfect gift. Words: Raquel Remondo Gomez



If you like to get inspired while shopping, Bolia is the place to be. The design company puts creativity at the heart of everything they do, resulting in unique handmade and customizable furniture and accessories. When visiting the stores on Raadhuisstraat and Utrechtsestraat, we truly enjoy wandering around the different rooms in an ambiance enriched by inspiring installations, soft velour sofas, cool mix tapes, organic coffee, wonderful scents and, of course, their signature New Scandinavian Design.


Frozen Fountain

If you’re enjoying a walk along the Prinsengracht canal, make sure to visit the Frozen Fountain shop. This highly dynamic collection is displayed over 625 square meters with a core of contemporary furniture, lighting, home textiles and accessories. The inclusion of international furniture brands creates an interesting interplay of classic and contemporary designs. We know design lovers will be pleased to see their regular art exhibitions, with an emphasis on installations and commissions.


photo moooi: andrew meredith



Opening the door of Moooi Amsterdam is like stepping into a world of extraordinary, playful realities in different scales and compositions. The Showroom & Brand Store is perfectly located in the colorful Jordaan district and serves as a meeting point full of ideas and inspiration for architects, designers and design lovers. When visiting, we recommend you take your time in order to discover and enjoy the inspiring stories, unexpected shapes and excitement of the Moooi style. 97


ADD SPICE pols potten

The Dutch have an expression – doe normaal – which roughly translates as “just act normal, already!” But the folks at Amsterdam brand pols potten say: forget about being normal. With innovative, tongue-in-cheek products, pols potten wants to add spice to your life, making their products a must-have for any interior. Get inspired in their image store located in a former warehouse on KNSM Island, while discovering the complete pols potten collection, from sofas to lamps, rugs, tableware, plus a thousand other things including tailor-made kitchens and a selection of furniture brands. 98


A TOUCH OF WOOD Wonderwood

If you’re looking to add warmth to your interior design - or you’re just into woody materials - WonderWood is the place for you. This shop and gallery offers a great collection of (vintage) furniture, art and accessoires from renowned designers and up-and-coming artists. In addition to perusing their unique pieces, make sure to have a look at the centuries-old wooden ceiling, which dates back to 1565 and is utterly amazing. 99



Menno Kroon

At Cornelis Schuytstraat 11 in the Amsterdam South area, you will find the Menno Kroon Concept Store by master florist Menno Kroon, a floral oasis where botanical meets art. We love to wander around his unique flower shop and experience his world-renowned floral signature. Pick your favorite from his beautiful collection of vases, interior objects or his eccentric color compositions of fresh flowers in a seductive fragrance language. Pure craftsmanship for every occasion.


Store Without a Home

Store Without a Home sells extraordinary items for your home, made by newly discovered Dutch and international brands, independent labels and talented designers. The store, based at Haarlemmerdijk 26, feels like an artistic explosion of inspiring must-haves with amazing fabrics, vibrant colors and animal designs. Their constantly changing collection of special design home accessories, stylish designer lamps and unique gifts mixed with a warm atmosphere always leave us with a smile.


The Otherist

If you are a true treasure hunter, we highly recommend you visit The Otherist located at Leliegracht 6. This modern-day cabinet of curiosities offers a carefully curated collection of old and new with a focus on handmade, one-of-a-kind items and an aesthetic inspired by science and nature. With handcrafted ceramics, small leather goods, jewelry, framed insects, taxidermy, vintage apothecary items and other oddities, we are sure you’ll find something – or many things – you’ll love.




Blom & Blom is founded by two brothers who share a passion for authentic items – all with a story to tell. They collect, restore, and redesign original industrial lamps and furnishings from forgotten factories in Germany. Their store on Chrysantenstraat is your go-to spot, offering an extensive collection of unique pieces, each carrying a passport with the product’s origin and history, as well as Blom & Blom’s own designs, inspired by their hunt for industrial treasures.



SJOERD VROONLAND Local creative Sjoerd runs his own furniture label Vroonland and also designs for other labels, projects and private customers. He is best known for his Extension Chair, which became an instant icon of the Dutch design label Moooi. We were curious to get to know him better and learn more about “his Amsterdam.” Interview: Ferdy Veerman How did you get involved in the design industry? At the age of 16, I entered a wood workshop and got my hands on a piece of oak for the first time. Something clicked between my head, heart and hands. I was able to express myself in a way that I hadn’t known before. I discovered that my native language is wood, not words. This experience set me on a life-long journey of discovery and experimentation. So, what projects have you been working on lately? Recently I have been busy creating a new collection for the design brand Revised. With this new design label, the goal was to bring intense feelings of warmth, calmness and belonging into homes and offices.

We have just launched the first collection, which includes seating, tables, storage pieces, lighting elements and accessories. The collection’s style is modern, elegant and heart-warming with gentle, organic shapes and details. Each piece is a celebration of pure, solid, high-quality materials such as wood, marble, metal and glass. Very exciting! What’s your favorite neighborhood in Amsterdam? My workshop is based in the port of Amsterdam, which is located on the bank of the IJ and the North Sea Canal. The area is very rough and industrial, with little refinement. It is a place with a great work mentality, so pure and functional, which perfectly enables me to focus and get work done. In my free time, I regularly visit downtown Amsterdam, where I do lots of people watching and like to analyze people’s behavior – great for inspiration. Where else do you find inspiration? I have always been very inspired by the activity involved in making decorative objects. It’s amazing how this process has changed through the years. By delving into the world of craftsmanship, I get endless inspiration for my own designs. Also, I love to look at photography, and it always leaves me with plenty of input for my work. For me, a photograph gives as much information and inspiration as reading a whole book.

Sjoerd Vroonland

What characterizes Dutch design? Dutch design is mostly described in the scene as progressive and straightforward. Though I think nowadays, we cannot truly speak of typical Dutch design anymore because of its diversity. I don’t really buy into 102

the hype of Dutch design. In general, what people mean when they talk about Dutch design is the group of Dutch designers who set the path for this generation. Dutch design label Droog, for example, paved the way for contemporary local talent, for which I am very thankful. Which places should we visit to stimulate our creative senses? To me Amsterdam is a breeding ground for creativity. We’re truly spoiled for choice in terms of creative hot spots. My favorite is the NewWerktheater, located in the Eastern Docklands Area, which used to be a theater. I love to go here for meetings and dinner on Thursday and Friday nights; they have the best hostess in the city! I’d also advise design lovers to visit the up-and-coming store Time and Style, really a hidden gem. Their offerings include handmade Japanese objects, from tableware to lighting, all breathtaking. For food in a nice setting, go to Rosie’s. It’s a bistro with a homey vibe, and the food is amazingly good! A local hero we should know about: I would say Arjen van den Hoff, who is the owner of Vondel Hotels, a diverse collection of hotels in Amsterdam all with a distinctive identity. He lives and works in the city and keeps surprising me again and again with the unique concepts he comes up with; they get better and better. I am already looking forward to seeing his next project. Where can we best relax in town?? With so many canals around the city, I’d suggest taking a boat tour when visiting. I have a boat myself and find it very relaxing to sail over the canals on a sunny day. As a


Design Label Revised

matter .of material

“At the age of 16, I entered a wood workshop and got my hands on a piece of oak for the first time. Something clicked between my head, heart and hands. I was able to express myself in a way that I hadn’t known before.” bonus, the architecture of the historic canal houses is best viewed from this angle. To live, I’d say the Houthaven neighborhood, situated in the west on the IJ river. It’s a great place to live and escape the crowds; plus, it’s very modern. I just bought a house here, and it’s going to be great.

Hotel De Hallen Foam

Must-visit galleries? “matter .of material” is a very unique design gallery with high-quality objects – definitely worth a visit. If you’re into photography, the Foam photography museum is the place to be. You can travel around the world through the lenses of both up-and-coming and established photographers. The venue is very enjoyable too and still kind of undiscovered by tourists. And finally, where can we find your creations in Amsterdam? My creations are available at various locations around the city: among others, at the design stores Mobilia and the Frozen Fountain and at the Hotel De Hallen. Visiting any one of these places is an experience on its own. —





Located in the poshest neighborhood of Amsterdam, Oud Zuid, the Studio Job suite is a 150-square-meter apartment that could easily be mistaken for a museum. From midcentury art to the most contemporary objects by some great designers, you can find a mixture of styles throughout. Words: Ferdy Veerman 104

photos: sander de hoogte



The work of Dutch and Belgium-based Studio Job has been photographed and written about countless times. And for good reason – over the course of 20 years, the design studio staff have become experts at combining modern, innovative techniques with the more traditional, resulting in extraordinary objects. At present, the studio is one of the leading players in art and design, and their work is displayed in many big museums around the world. In Amsterdam, Nynke Tynagel, who is co-owner and graphic designer of the studio, considers herself lucky to have her very own “Studio Job Museum.” CARTE BLANCHE Dating back to 1922, the authentic red brick building in which the apartment is

located is a true sight to behold and a listed monument, with unique Amsterdamse School characteristics. However, the building’s architectural pedigree wasn’t the main reason why creative duo and graduates of the Design Academy Eindhoven Job Smeets and Nynke Tynagel decided to buy the property. “One day, we were walking through Amsterdam with a plan to do a new project. We were there often for work, always staying at hotels, so we thought, why don’t we create our own suite here? Then we came across this particular building, and we decided to purchase it because of its excellent location and views of the Vondelpark.” Working in an industry that requires taking clients’ demands into consideration, 105

Nynke and Job loved the added bonus of being completely free to create a space that entirely reflected their own artistic world, with no restrictions. Blending old with new, they decided to reuse the original 1920 floorplan and even reinstall original Amsterdamse School radiators throughout, adding a distinctive

“Although it’s easy to be overwhelmed by all the different patterns, materials, colors, shapes and styles when entering the suite, the results are breathtaking.”

“One day, we were walking through Amsterdam with a plan to do a new project. We were there often for work, always staying at hotels, so we thought, why don’t we create our own suite here?” eclectic mix of colorful and quirky designs. Artistic touches from their own private collection and that of their circle of designer and producer friends (think Gufram, Hayon, Seletti, Lensvelt, Moooi and many more) together create the surreal, happy atmosphere they wanted. DESIGN EXPLOSION Although it’s easy to be overwhelmed by all the different patterns, materials, colors, shapes and styles when entering the suite, the results are breathtaking. As a whole, the suite is amazingly well coordinated, and each room stands on its own, highlighting the talent of the studio. To create a sense of unity between the various spaces, the suite features gray resin floors through-

out, inlaid with a modern interpretation of wooden parquet produced by Senso, and brick-like wallpaper made in collaboration with NLXL, known for their premium collection of wallpapers. We especially fell in love with the kitchen area, where a classic design by Dutch designer Piet Zwart for Bruynzeel from the 1920s was replicated and is complemented with a tap by French designer Philippe Starck for Axor. The gothic chairs and paper chandelier patchwork, both by Studio Job for Moooi, are the true eye-catchers and add to the eclectic atmosphere of the suite. Altogether, this inspiring project shows why Studio Job is considered to be one of the leading design firms in the world. — 106

portrait photo studio job: lonneke van der palen for wallpaper magazine all other photos: sander de hoogte



MAYO R ’S H O M E At the Hoxton, industrial-chic meets luxurious. This perfectly balanced design combination makes the hotel feel like a second home from the moment you walk in. In its opening year, it won the Best Hotel Design Award for studio Nicemakers and is a wonderful must-visit for true design connoisseurs! Words: Raquel Remondo Gomez 107

The Hoxton is situated on the Herengracht in the middle of the delightful Nine Streets area, filled with numerous shops and restaurants. Dating back to the early 17th century, the grand property is made up of five canal houses and was formerly the home of the mayor of Amsterdam. Today, it is a favorite meeting spot for locals and Amsterdam insiders including influencers, business people and journalists. COZY HIDEAWAYS When you step into the Hoxton, you’re immediately welcomed by the spacious lobby and bar filled with comfy armchairs, cozy




corners and beautiful rugs. We personally love to visit for a casual business meeting, drinks with friends or to get some work done since nearly all the tables provide handy plug sockets. For a little peace and quiet, there’s a cozy mezzanine bar via the spiral staircase, with sofas, coffee tables and plenty of natural light. Attached to the lobby you will find Hoxton’s restaurant, Lotti’s. This lively neighborhood brasserie features internationally inspired dishes served up from an open kitchen all day long. The main seating area has a retractable glass roof that opens when the sun comes out. In the back, you will find plush velvet sofas and lights that dim in the evening, perfect for dinner dates. The Hoxton won the Red & Grey Best Hotel Bar Award, and it’s easy to see why!

“All guestrooms feature brass chandeliers, bespoke hexagonal mirrors and classical timber herringbone floors.” BRASS AND WOOD The Hoxton’s 111 guestrooms elegantly show off the quirks and history of canal houses. They come in all shapes and sizes with beautiful features, from lofted cathedral ceilings to double showers, canal views and original beams. Additionally, all guestrooms feature brass chandeliers, bespoke hexagonal mirrors and classical timber herringbone floors. If you’re looking for something a little different, the Hoxton also offers three unique Concept Rooms that are only available upon request. Fruity and Floral are the grandest rooms in the hotel, with dramatic ceilings inspired by the grandeur of their history as the mayor’s rooms. Up in the attic, you will find Tubby, the only room with a rolltop bathtub. At its center, the Hoxton offers the Apartment, an innovative meeting, event and private dining space. It is designed around the building’s original courtyard. Rooms feature exposed beams, whitewashed floors and vintage kilim rugs. The central courtyard and adjoining glass-front kitchen are flooded with light and filled with greenery. After experiencing all that impressive design, make sure to climb up the large stairs at the entrance of the hotel. At the top, you will find a photo booth to capture your memories with loved ones. — 109




Words: Erik Boker For example, along the IJ river, the lifeblood of the city and its grandest waterfront, there are some outstanding, modern architectural treats not far from each other. However, the canal houses, noteworthy for their mixture of ornate details, elegance and architectural quirkiness, make the city’s character one of the most unique in the world. Exciting, elegant, sleek, historic, ultramodern or traditional, there is no shortage of luxurious feasts for the senses. Here we highlight a few significant examples – some subtle, some unmistakable, some off the beaten path, some new and some dating back to the 1600s. The common thread through all of them is unique elegance and craftsmanship, highlighting the architectural originality of this diverse city. 110

photo the rijksmuseum: john lewis marshall

Although the global image of the city may be one of old historic buildings and small alleyways interlaced with water, the urban landscape of Amsterdam is much richer, with a wide variety of architectural gems and surprises.


The Rijksmuseum 111


RING OF CANALS With more than 3.2 million boat tickets sold each year, it’s more popular than either Rembrandt’s The Night Watch or the Anne Frank House. In 2010 it was declared a UNESCO World Heritage site, and today Amsterdam’s ring of canals is the most iconic feature of the city. Words: Benjamin Roberts In the 19th century urban planners marveled at the city’s intricate web of wide canals, majestic bridges and soothing greenery. But in the late 16th century Amsterdam’s city planners were faced with a population explosion, and their main concern was building homes for its inhabitants. BOOMTOWN In the late 16th century, Amsterdam became a boomtown overnight. In 1585 when Antwerp fell into the hands of the Spanish and the city’s river was cut off, Antwerp’s trade and manufacturing moved to Amsterdam. In less than 50 years, the city changed from a sleepy trade town along the Amstel

River with 30,000 inhabitants into a bustling manufacturing city with a population of more than 100,000. It became Europe’s main staple port (and store house of goods) between Northern Europe (for wood and grain) and Southern Europe (for wine, salt and silk). Immigrants from all over Europe, especially from war-torn areas such as Germany and the Southern Netherlands (later Belgium), sought employment and religious freedom within the city’s walls. The influx of immigrants caused a population explosion, and Amsterdam’s municipal council had to expand and create a balanced city plan for industry, public spaces (e.g. city halls, stock exchanges and churches) and residential areas for the city’s affluent merchants and lower working classes. Moreover, the plan had to include an outer defense wall with several bastions and gates that were closed in the evening.

1590, when the medieval walls around the Nieuwmarkt neighborhood were torn down, opening up the area east of the city. A new housing development was built there, and the first to settle were affluent Flemish and Jewish traders. Later it became an area where painters – including Rembrandt – lived. The third and largest extension was constructed between 1609 and 1621 in the western half of the city. The council approved a web-shaped extension, stretching from Amsterdam’s harbor in the north, extending to the west past the Singel canal along the Haarlemerdijk and ending at the Haarlemmerpoort. This section extended to the south until the Leidsegracht. Parallel to the Singel canal, three major canals were dug: the Herengracht (“gentleman’s canal”), Keizersgracht (“emperor’s canal”) and Prinsengracht (“prince’s canal”), which included large gardens and houses for the inhabitants.

WEB-SHAPED Between 1590 and 1660, Amsterdam added four major extensions to the city. The first and second extensions occurred around

SPECULATION ON HOUSING MARKET The most expensive patrician homes were built along the Herengracht and Keizersgracht for the city’s wealthy merchant and



regent class, while the Prinsengracht was more modest and intended for the middle class. The canals allowed goods to be transported from the city’s main harbor to the individual canals and homes of merchants, who stored their wares on the upper floors of their homes. From a beam and hook on the top of the house, goods could be easily hoisted up from the quays into the attics. Prior to the approval of the third extension, the area west of the Prinsengracht from the Brouwersgracht to the

Elandsgracht had been partially settled by the city’s burgeoning working class. Prior to the fourth extension the area had not yet been annexed by the city and was considered urban sprawl. Because the houses were low-lying with one or two floors and large gardens, it became known as the “Jordaan,” a bastardization of the French word for garden, jardin. With the third extension, the Jordaan, its streets named after flowers, was allowed to retain its original layout. — 113

“The canals allowed goods to be transported from the city’s main harbor to the individual canals and homes of merchants, who stored their wares on the upper floors of their homes.”


Gable House Marseille



A walk alongside Amsterdam’s canal houses, especially around Prinsengracht and Brouwersgracht, will reveal the rich variety of detail and form in the tops of the long slender buildings. The gable, the upper portion within the dual-pitched roof, is an interesting nuance in the history of Amsterdam’s architecture, usually including a curious hook and pulley system for lifting bulky goods to the upper floors.

images: stadsarchief amsterdam

Words: Erik Boker

NECK GABLE Introduced by architect Philip Vingboons as a variation on the gable idea, the neck gable was used between 1638 and 1780. It is composed of a slender, straight, rectangular extension that goes upward in the middle, decorated with carved sandstone ornaments, the ‘klauwstukken,’ on its sides and top, often with a shell motif. Embracing the style of Louis XIV, it is more symmetrical than the bell gable. Some are made entirely from brick, while others entirely from sandstone. A variant, the raised neck gable, features an elongated neck and can be more ornamental. At Herengracht 168 you can see the first neck gable ever built.

STEP GABLE The step gable, used between 1600 and 1665, was often more elaborately decorated than the spout gable. It’s common in the center of Amsterdam and is recognized by what look like steps ascending both sides of the top of the roof. It was very common at the time, but fashion and new trends are powerful temptations, and many affluent Dutch homeowners adapted their homes and gables to the more ornate style of the 18th century. Only 100 of the earlier style are left today. The Bartolotti House at Herengracht 170 is one of the more iconic remaining examples.

SPOUT GABLE The spout gable, used between 1620 and 1720, commonly signified trade and the presence of a warehouse rather than a residence. The form of the gable is simple: an inverted funnel shape with a rectangular block sitting atop the apex of the roof, resembling the spout. Later the form would take on a more elaborate expression with additional details. Made of brick and sandstone, the spout gable was built more solidly than the previous pointed wooden gables dating from 1420, whose construction was halted due to recurring fires. Nice examples can be seen along Brouwersgracht 184–194.

BELL GABLE The bell gable, used between 1660 and 1790, was a popular and fashionable ornate gable that mimics the shape of a church bell; it’s also known as the clock gable. They were often adorned with sandstone scroll motifs, which some say resemble the wigs that were in fashion at the time, or also ornamental flowers, fruit and claws. They are related to the neck gable in their form and silhouette, and later they took on more exuberant additions influenced by the style of Louis XV. The widest bell gable ever built can be seen at 115



When architecture in Amsterdam springs to mind one likely image we conjure up is that of the luxury and grandeur of the seventeenth-century houses lining the city’s canals. But Dutch architects are also a leading force today, shaping ideas that continue to push boundaries and change landscapes. Along the IJ-river, some of the best examples can be found.

EYE FILM INSTITUTE The EYE Film Institute, located across the IJ river behind the Amsterdam Central Station, is a spectacular building with a dynamic, white, geometric form. Serving as an exhibition space, cinema, laboratory and the national film archive, this building was completed in 2012 to celebrate the elemental qualities of film itself: light, space and movement. At the same time,

the striking forms create an alluring contrast to the historic center of old Amsterdam, offering a beacon for the new Noord district across the river. A short ferry ride allows visitors the opportunity to explore a newly developing community where empty and aging wharfs once stood. The use of light as a defining element is unavoidable in both its interior and exterior design and 116

function. With floor-to-ceiling glass enclosures overlooking the river, the quality of the light is tangible within the space. Transitions between the rooms exert a sense of continuity, while diverse lighting conditions melded with diverse materials from oak planks to concrete create continuously changing areas and a truly dynamic space.

photo eye film institute: edwin westhoff

Words: Erik Boker

photo a’dam tower: martijn kort


A’DAM TOWER Located next to the EYE Film Institute, the A’DAM Tower is a nearly 100-meter-high tower with twenty-two floors, overlooking the IJ in Amsterdam-North from its unique position which is rotated 45° relative to the river. Originally designed in 1966 by Dutch architect Arthur Staal, it was locally known

as ‘Shell Tower’, and housed the headquarters of the multinational Royal Dutch Shell until 2009. In 2016, it was reopened after a large-scale redevelopment by Claus and Kaan Architects, which turned it into a multi-purpose space that includes: offices, a hotel, a nightclub, an exhibition space and 117

a creative hub. There’s also an observation deck and a revolving restaurant. The iconic tower is a tall dark volume on white legs, with a rotated crown sitting on top. The façade went through a massive renovation as well, adding transparency to the enlarged windows with a thin layer of gold in the glass.

MUZIEKGEBOUW AAN ‘T IJ Along the IJ river stands a modern volume of concrete and glass, the Muziekgebouw. Designed by Danish architects 3xN and opened in 2005, the Muziekgebouw aan ‘t IJ is a concert venue for mostly contemporary and classical music. A stunning block of glass, roofed by a slab of concrete, the building is a marvel of transparency. Natural light streams in from the roof and the facades, and from a foyer that continues down to the terrace

by the water’s edge. To counter the coldness of the space, rough concrete and raw wood add warmth to its interior. There is a main hall, seating for eight hundred people, and it’s decorated with a wall system that changes colours. The BIMhuis hall, a smaller, more intimate hall, is dedicated to jazz concerts and features seating for three hundred people as well as a gigantic window looking out across the spectacular backdrop of the city. 118

“To counter the coldness of the space, rough concrete and raw wood add warmth to its interior. There is a main hall, seating for eight hundred people, and it’s decorated with a wall system that changes colours.”

photo muziekgebouw aan ’t ij: erik van gurp



REM ISLAND In 1964, Pieter Schelte Heerema and shipbuilder Cornelis Verolme had the idea to build an artificial island was built in the North Sea, construct a tower platform in Cork, Ireland, and have it towed to the Dutch coast. This was the birth of the pirate broadcaster TV Noordzee, home to such hits of the era as “Zorro” and “Mr. Ed.” But since Dutch law at the time did not allow such commercial broadcasting, the popular station was raided and shut down by Dutch au-

thorities four months later. It was dismantled in 2006, and since 2011 sits in Amsterdam harbor in the Houthavens. Towering 22 meters above the IJ river, this striking three-deck, fire-engine-red sea rig was made over in 2008. Entrepreneur Nick van Loon approached the designers at concrete to develop the design for the renovation and expansion of REM Island. They added an extra floor and returned the lower deck 119

to its original media function with an added exhibition space. Designed on the same grid as the existing structure, the staggered layers and typically blocky minimal forms are there, while they replaced the white façade elements with windows. Decks two and three, which once housed a helicopter pad, are now a restaurant with roof terrace. Visitors can dine in a piece of Dutch history, and take advantage of the 360-degree panorama over the docklands. —





All Photos: Museum Het Schip

THE BIRTH OF A NEW MOVEMENT In response to the new funding opportunities of the municipal National Housing Act (Woningwet) of 1901 and inspiration from H.P. Berlage, the most prominent architect at the time, a group of young architects broke away from the period’s rational modernism and began designing more expressive, detailed and decorative façades and interiors. Driven by Michel de Klerk, Johan van der Mey and Piet Kramer, this new expressionism flourished while the city expanded. Entire neighborhoods were built in this style. Much of Berlage’s dominant influence is evident in the design, but fueled by municipal money and primarily socialist ideals about affordable housing and planning, the architects of the Amsterdam School evolved the new style rapidly into an entire artistic movement. Borrowing inspiration from the traditional Dutch use of bricks, imaginative form took precedence over the function of the building, focusing on the external appearance of the façade. Varying types of profiled brickwork, curves and bulges, rounded forms, ornamental spires, figurative sculptures, dramatic stained-glass windows and corners emphasized by tower elements are all characteristic of the Amsterdam School. Wrought iron was used in fences and other decorative elements, often painted dark, “Amsterdam green.” Yet, with all the finely

In a short but intense period between 1910 and 1930, there was an explosion of public housing development. It was then that the Amsterdam School of architecture made its mark with expressionist, decorative buildings. In a vast expansion outside the old city center, the strongest examples still reside in Amsterdam, but the popular style soon spread to Dutch cities far beyond. Words: Erik Boker crafted expressionist decoration, the lines of the buildings maintained a strong, simple and clean form. AMSTERDAM’S FINEST EXAMPLES Between 1912 and 1916, the architects began constructing what is considered the first example of the Amsterdam School style, finally completed in 1928. The Scheepvaarthuis (Shipping House) is situated on the Prins Hendrikkade near the Amsterdam harbor and was used to house the shared offices of the six major Dutch shipping companies. 121

The use of the building was reflected in many details referencing maritime themes, the ocean and even a relief sculpture recounting Dutch colonial history. Johan van der Mey took the lead on the architectural design of the building. But as with many of the Amsterdam School projects, the design also incorporated interiors, decorative details and even furniture. Many artists of the time contributed to the project, creating a collective, creative atmosphere. The richly decorated central stairway is


All Photos: The Scheepvaarthuis

a prominent feature of the Scheepvaarthuis. Enclosed entirely by a towering arch of stained glass (again documenting nautical themes) by renowned glazier William Bogtman, the hall is bathed in natural light. In 2004 a major renovation by Ray Kentie took place, and with the help of several artists, the building started its new life as a five-star hotel, the Grand Hotel Amrâth Amsterdam.

of the late 19th century that led to the National Housing Act, working-class poorer people lived with their entire families in one room, with the only heating supplied by burning peat. The social housing association Eigen Haard (“in our own hearth”) commissioned De Klerk to replace three blocks of decaying tenement housing located at the Spaarndammerplantsoen.

A second landmark of the Amsterdam School and considered to be the most important example of the style, is the Museum ‘t Schip (“The Ship”), which currently serves as the Amsterdam School Museum, covering art, architecture and social housing in Amsterdam. Michel de Klerk was the architectural designer of this marvel of unconventional form. In the housing crisis

What he developed between 1911 and 1920 was a radical departure in both form and living conditions: a brick complex resembling a giant ship made up of 120 tworoom, spacious apartments, some with gardens. Also contained within the structure were public utility buildings, such as a post office, school, community house and telephone box. 122

MIXING STYLES Interestingly, as the Amsterdam School style spread during these years, the legendary De Stijl movement emerged with it, in architecture as well as in painting and design, emphasizing form, line and elementary color over function. De Stijl became most famously propelled by Piet Mondriaan and Gerrit Rietveld. Yet, what soon sprang from both movements’ enthusiasm was a dramatic return to functionality, a critical response to what many called the “excessiveness” of the Amsterdam School style. The New Objectivity soon took power in design, calling for clean lines and soberness instead of decoration, pushing form back again to follow function. Some declare the official end of the Amsterdam School to be in 1923, the year of Michel de Klerk’s death. —



ICONIC BUILDINGS NEMO SCIENCE MUSEUM Originally founded in 1923 as the Labor Museum, NEMO (the National Center for Science and Technology), was reimagined in 1997 by architect Renzo Piano in a striking five-story structure that resembles a ship in the old port of Oosterdok, only a short walk from Amsterdam’s Central Station. Pre-oxidized copper creates

the rusty greenish hull-like outer façade of the curved form. Made of concrete and steel, and appropriately appearing to float in the water, the structure was built to straddle a tunnel crossing the IJ river. Piano designed a perfect counterpoint: while the traffic descends into the tunnel, the building rises out of the water. And contrasting with its bold façade, the museum’s interior is notably mut124

ed and windowless – an attempt to eliminate distraction from the discovery taking place in its plethora of hands-on exhibits. In Piano’s mind, Amsterdam was always missing an important element: a piazza. So he conceived of NEMO’s most popular feature, a grand, sloping roof terrace, as a necessary elevated viewpoint for people to enjoy the rich surroundings of the city.

photo nemo science museum: digidaan



There is an overwhelming abundance of spectacular architecture in Amsterdam. Three museums in particular stand out as beacons of the history of Dutch culture as well as for their own architectural history, presence and unique structure. These historic buildings are complemented by some distinctly modern designs, blending the old and the new in Amsterdam’s eye-popping architectural landscape. Words: Erik Boker

THE NATIONAL MARITIME MUSEUM The National Maritime Museum is situated in the Plantage, the cultural garden of Amsterdam. The museum is an imposing historic structure originally used by the admiralty of Amsterdam as a storehouse for the shipping needs of the war fleet. Since its establishment in 1656, it has remained a storehouse in various forms as

well as an architectural marvel with astounding views of the city. It has endured multiple transitions: housing cannons, sails and flags, serving as a repository for rainwater for sailing crews, a stint serving Napoleon’s navy, a devastating fire and subsequent assaults and, until the early 1970s a storehouse for the Dutch navy. In 2011, it underwent a renovation to preserve the at125

mosphere of a 17th-century storehouse by only adding components of glass and metal. A striking new element was introduced: the glass roof over the courtyard, a self-sustaining construction of 34 x 34 meters, using 1,200 pieces of glass and 160,000 kilograms of steel. Inspired by the compass lines on old nautical charts, it truly must be seen to be believed.


The Rijksmuseum



photo the rijksmuseum: john lewis marshall

THE RIJKSMUSEUM Originally designed by Dutch architect Pierre Cuypers (1827–1921), the Rijksmuseum opened in 1885 and is one of the most iconic buildings in the Netherlands. After 125 years of use, the museum closed for renovation in 2000. In 2001, the committee carefully chose architecture firm Cruz y Ortiz from Seville, Spain, to take Cuypers’s vision and recast it for the 21st century in a landmark technical makeover. Taking care to preserve Cuypers’s neo-gothic style, Cruz and Ortiz integrated up-to-date facilities into the 19th-century grandeur, opening up the space by removing lowered ceilings, half-floors and galleries added on in the 1950s and 60s. 127

The result was a 2,330-square-meter atrium space, created by sinking the entire foundation below sea level, with large glass-covered roofs and polished stone floors that reflect the natural light, creating two open spaces connected by a tunnel. Cuypers’s original monumental ornaments were preserved and blended with the modern updates in prominent rooms and the gardens, with contemporary water artworks, a playground and more. There is also the irregularly-shaped Asian Pavilion, the Atelier Building with its zigzagging roof and conservation center, the restored school building The Drawing School and the Philips Wing with thirteen galleries for revolving exhibitions. 128

photo the rijksmuseum: john lewis marshall

The Rijksmuseum


& MORE RECOMMENDATIONS MAMA KELLY Restaurant pink is the new black REFLEX Gallery leaders in contemporary art OMELEGG Omelettery breakfast at its finest AMSTERDAMSE BOS Forest escape the rat race ROSALIA’S MENAGERIE Cocktail Bar a hidden gem IJDOCK Architecture modern chic MAD FOX Club underground VIP clubbing JAN AMSTERDAM Shop score the perfect gift ANOUK BEERENTS Design Studio for antique mirrors RON GASTROBAR PARIS Restaurant French cuisine with a twist ACE & TATE Shop specs heaven HOPPE Pub typical Amsterdam MOS Restaurant michelin-star dining MEMENTO Concept Store essentials and Dutch design LYPPENS Jeweler cozy ambience 130

Amsterdam’s preferred Dutch design concept store Memento offers a unique variety of design must-haves, from lighting and accessories to travel essentials — all designed and crafted by local designers.

concept store current location: Prinsengracht 238, Amsterdam www.memento.amsterdam

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Amsterdam Luxury - Issue 14  

The ultimate Amsterdam guide for the high-end traveler with a contemporary lifestyle, and with love for luxury, art and design.

Amsterdam Luxury - Issue 14  

The ultimate Amsterdam guide for the high-end traveler with a contemporary lifestyle, and with love for luxury, art and design.

Profile for reenmedia