Provenance Magazine is a Reef Catchments initiative. This project is supported by Reef Catchments through funding from the Australian Government National Landcare Program, Mackay Regional Council and the Greater Whitsunday Food Network. Volume #1 was first printed in July 2019. This version is an update and reprint from July 2020. The project — Up-skilling farmers to adapt to changes in climate and market demands to secure the future of sustainable food production in the Mackay Whitsunday Isaac region — brought together farmers to improve their storytelling and add value for consumers. With a number of marketing workshops on provenance, digital marketing and marketing to foodies, as well as climate adaptation led to improved marketing for producers involved and the development of the Provenance Magazine, a showcase of produce from the Greater Whitsunday Region.