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Graphic Design Branding +

Red Square Design portfolio


Selected Client List

Branding & Corporate Graphics

Architectural Graphics

Benetton, Treviso, Italy Brown Harris Stevens Csango Corp, India Fl没te champagne bar GAVI (Global Alliance for Vaccines and Immunization) Gefinor Banking Group, Geneva Lehman Brothers MasterCard International Middle East Capital Group Reich & Tang Sasha Primak Jewelry Saudi Arabian Airlines (with Diefenbach Elkins) Skidmore, Owings & Merrill SwigBurris The Athena Group The Vaccine Fund US Fund for UNICEF

American Institute of Architects Brown Harris Stevens DoMore/Melamede Est茅e Lauder International CB Richard Ellis Csango Corp, India Gianni Versace Accessories Kohn Pedersen Fox Architects Macklowe Organization MetLife Insurance Company NYC Dept. of Transportation Prescriptives Rose Associates Steiner Studios The Athena Group Vornado Realty Trust


About Us

We are a New York based design firm with clients in the US, Europe, Middle East and Asia. We are involved in all areas of visual communications including: brand developement and maintenance, graphic identity, interactive media, promotional print and publication design, environmental graphics, wayfinding sign programs, exhibit and retail design. Approach We carefully listen to our clients’ objectives, analyze their needs and goals. We take the time to plan sensible strategies to achieve results. Only then we work to create simple and elegant solutions. Process Our process is unique in that it is entirely modular: we bring together the best talent required for each project, calling on the specialists who know and understand our clients' businesses and who can execute quickly and efficiently. The result is exceptional flexibility in meeting our clients’ communication needs.


Saudi Arabian Airlines Cultural research, concept development for new brand identity program, aircraft signage, print and signage applications. (with Futurebrand)

The airline was losing a large part of its market share to regional competitors. Futurebrand asked us to consult on sunjects of local culture and traditions, as well as the significance of symbolism, color and calligraphy within Islam. We also consulted on development of a custom-lettering ‘twin-set’ for the new logotype’s Latin and Arabic fonts.


Skidmore, Owings & Merrill Capabilities brochure Skidmore, Owings & Merrill LLP (SOM) is one of the largest and most influential architecture, interior design, engineering, and urban planning firms in the world. Founded in 1936, SOM has completed more than 10,000 projects across 50-plus countries. They are renowned for their iconic buildings and steadfast commitment to design excellence, innovation, and sustainability.

We were asked to design the company's capabilities brochure to compliment SOM’s new look & feel that was recently implemented across other communication vehicles. Working directly with senior partners in charge and their team of marketing specialists, our design evolved around bilingual text, in this case Chinese and English, and carefully selected images of the company’s projects. The new design is conceived to provide clarity of written information together with an impactful presentation of the visuals, project by project. The design’s flexibility allows use of other foreign languages, which gives the layout its versatility and flexibility to be used again and again addressing different world markets.


Sasha Primak Jewelry, New York Total branding overhaul, including: strategy, naming, brandmark design, international advertising campaign, brochures, catalogs, website, corporate stationery, traveling tradeshow booth.


US Fund for UNICEF Brand strategy, graphic identity program, graphic standards guidelines, print applications. Top left: Modified brandmark Bottom left: Annual report spread Bottom right: New corporate identity graphic standards book

Suffering from compassion fatigue and losing ground to competitors, the U.S. Fund for UNICEF felt the pressure to restructure its image. Interviews with stakeholders – and audits of existing materials lead our team to develope the following: create a tagline to reinforce UNICEF’s positioning “Saving children’s lives – Building children’s futures”; adopting a more upbeat tone of the corporate voice; changing imagery style from showing starving children to showcasing interaction, progress and achievement.


Kikkerland Design, New York Brand identity program, graphic standards guidelines, packaging, Brand Spirit Book. Below: Cover and spreads from the Graphic Standards Guidelines book Bottom: Cover and spread of the Brand Spirit book


Athena Group, New York Branding strategy, copy development, design for real estate brochure and advertising campaign Right: Promotional brochure and rental sheet for newly renovated office building in Baku, Azerbaijan Below: Advertising campaign, conceived to attract investors to a fund investing in Russia and the CIS. Appearing in international publications, it targets primarily institutional investors and high-net-worth individuals


First International Financial Center, Mumbai, India Brandmark design and comprehensive corporate signage program The First International Financial Center is a major new landmark office building – a home to Citibank, Oracle and Apple Corporation. Designed by Kohn Pedersen Fox Architects, the building provides approximately 61,000 sqm of Grade-A office space with 800 parking spots. With the use of advanced mechanical/electrical systems, lighting, the latest in elevators technology and comprehensive graphic/wayfinding system, FIFC sets the standard within Mumbai’s prestigious Bandra Kurla Complex. Our assignment was to design a comprehensive corporate and wayfinding sign systems for the building and the surrounding property – elegant and simple graphic solution to compliment the stone, glass and steel architecture. In addition the system was required to meet Mumbai fire and safety codes, withstand harsh climate, poor maintenance conditions and vandalism common to the city. Top: We created a corporate signature of the building brand name and its abbreviation. This simple design translated well into all-steel-fabricated system. Bottom: The corporate signature, brushed steel construction, mounted on stone pylon greets visitors at the entrance driveway.


The MetLife Building, 200 Park Avenue, New York Naming, corporate signature, corporate and wayfinding signage programs. Retail concourse signage graphics standards guidelines. Kohn Petersen Fox Architects were commissioned to update and restore the 80,000 sf lobby of this modern architecture icon with extensive foot traffic; estimated 500,000 tenants, commuters from adjacent Grand Central Station and visitors pass through the building’s lobby daily. KPF chose Red Square Design to design the corporate and wayfinding programs. For three years we worked closely with the architects and their client studying traffic flow patterns, security issues and making sure that the future signage program was ADA-compliant. Once the design was approved we advised on the selection of fabricators and supervised all phases of the fabrication and installation process, from checking quality and color of the bronze to helping the fabricator resolve structural details, ensuring the job was done well, on time and on budget. Left: Corporate signature in polished solid bronze greets visitors at the main entrance


Steiner Studios, Brooklyn Navy Yard, New York Brandmark, graphic identity, corporate and wayfinding signage programs, collateral material and advertising. Before Steiner Equities broke ground at the construction site, they asked us to create a new brand and its graphic representation. The client wanted to convey an image of a long-standing tradition of American filmmaking industry paired with innovative technology – the two major values that will make the new East Coast film studio the “Hollywood on the Hudson.�

Today, Steiner Studios is located in the Brooklyn Navy Yard along the East River. The 15-acre campus is a full-service production studio for major motion pictures, independent films, television, music videos and commercials. Our solution to put Steiner Studios on the New York map was to create a 60 ft. triangular obelisk with the new brandmark at a pivotal location of the campus, making it visible from the major locations: Manhattan and Williamsburg bridges, and the Brooklyn Queens Expressway. Left: A triangular pylon with corporate signature on three sides and overhead sign identifying building entrance. Right: Corporate communications system, developed as part of a complete brand identity.


Prescriptives, New York Retail design: graphic and construction standards including illuminated signage system, color scheme, innovative materials and hardware. Prescriptives revolutionized the cosmetics industry when they introduced a customblend counter. The new concept and the service it provided called for a total redesign of the store island. We helped the in-house design team create a new visual vocabulary and new corporate standards, including: illuminated signage system, innovative materials and construction, color scheme, lighting, hardware. Top: Store interior and illuminated signage, Atlanta. Left: Store interior and illuminated signage, New York City flagship store Bottom: Illuminated signage, and detail of display.


Sigmund Baking Co., New York Brand and strategy development for artisanal bakery specializing in old-fashion Eastern European pretzels with a modern twist. Top: Two-sided business card Bottom left: Storefront sign on window Bottom right: Delivery truck


Snowdance Farm, New York State Brandmark design and its applications for a family owned and operated organic meat and poultry farm

Top: Package label and business card Bottom left: Forged iron outdoor sign at farm entrance Bottom right: Rubber stamped brandmark on eggs


High Falls Collection, New York Brandmark and printed matter design, photography art direction

Benetton, Treviso, Italy Brand extension: translation into Russian, SerboCroatian, Cyrillic and Arabic calligraphy, design


Selected Brandmarks


Red Square Design + 1 212 620 0363 : telephone contact @ redsquaredesign.com : email www.redsquaredesign.com : website

Red Square Design | Graphic design, branding +  

Red Square Design Portfolio. Graphic design and business communications

Red Square Design | Graphic design, branding +  

Red Square Design Portfolio. Graphic design and business communications

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