3.1 The BlackBerry Logo The BlackBerry logo consists of two elements — the BlackBerry symbol and the BlackBerry wordmark. In the preferred version, the logo appears in BlackBerry Blue. In alternate versions, the logo is reversed out of the badge in BlackBerry Blue. The BlackBerry logo is a unique piece of artwork. The proportion and arrangement of the symbol and wordmark have been specifically determined. The logo should never be typeset, recreated or
altered, which could cause inconsistencies that dilute the impact of the brand’s power.
This exception requires approval on a per item basis by RIM Marketing Communications.
In some instances when physically branding products (smartphones, software, accessories), where you are not able to optimally show the full BlackBerry logo due to space or process limitations, an exception may be made to allow use of the BlackBerry wordmark and/or BlackBerry symbol on its own.
To maintain consistent use and ensure the integrity of the logo, use only approved electronic art files, available from RIM Marketing Communications (marcomm@rim.com) or from one of the BlackBerry partner sites: BlackBerry Partner Zone (www.blackberry.com/partnerzone) or BlackBerry Universe (www.blackberryuniverse.com).
Preferred Logo BlackBerry Symbol
Wordmark
Alternate Horizontal Logo
Logo
Alternate Vertical Logo
BlackBerry Branding Guidelines
Version 4.0
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