2.2 The BlackBerry Brand Promise

The BlackBerry brandpromise

The BlackBerry brand promise directly addresses the customer’s desire for success in life and at work. The BlackBerry brand promises every customer:

Reliable, best-in-class mobile connectivity so you can live large and achieve more.

Here’s how our primary markets define the BlackBerry brand advantage

Users say that the BlackBerry brand gives them the power to do more and be more. Reliable mobile connectivity puts them in control of their fast-paced jobs and lives, enabling them to be more connected to their friends, family, work, even hobbies – whatever their interests are.

The IT market says the BlackBerry brand is much more than wireless email–it’s a best-in-class platform for mobilizing businesses. They describe the BlackBerry brand as a smart, serious solution for connecting mobile workers with important communications, information, business applications and back-end systems.

Business decision-makers rely on the proven ability of the BlackBerry brand to keep their teams in the loop, connected to people, projects and decisions. They measure productivity enhancements provided by BlackBerry products and services on their bottom line as increased profitability.