Redline online magazine 2015 issue 5 final en online

issue 5 - march 2015

follow us on:

www.redlinecompany.com

the agency with the big heart

It’

s only March and already things are hotting up… businesses seem to have a renewed sense of positivity and urgency, which is great for the community and for Redline.

We’ve been super busy working on a wide range of projects, including some very complex websites, with bespoke layouts and functionality, high impact design and exciting end user experience.

We’ve also created a wide range of PPC custom-built landing pages and Google Adwords campaigns for international clients in English, Spanish, Danish and even Flemish.

Staying with PPC, even though we’ve been creating Adwords campaigns for several years, at the end of 2014, we decided to get Google’s seal of approval. And I’m thrilled to announce that Redline now has Google Adwords Certification.

In this issue we also reveal 2015’s colour trends and how colour can influence customer habits. Continuing the creative theme, we introduce you to the social media platform Houzz and explain how it can be useful to creative industries, such as interior designers, architects etc.

Of course, no round up would be complete without mentioning our continued association with Marbella based animal charity, Triple A. To help raise money, we provided our design services to create the charity’s 2015 calendar, featuring some of the adorable cats and dogs currently waiting to be rehomed.

Until next time…enjoy the read!

Best regards

CONTENTS

4

Colour trends 2015

11 16

12

Trend : Houzz

Pay Per Click

Triple A

24

New Launches

Hair Transplant Spec ialist

Hair Transplant Spec ialist

Hair Transplan

Hair Transplant

images by: www.imageguru.es

DO YOU KNOW THAT

colour CAN AFFECT YOUR CLIENT’S BEHAVIOUR?

If you are in the process of creating a brand and choosing your corporate colours, introducing a new product or planning your marketing materials, you need to look further than personal preference. You can take inspiration from seasonal colour trends, but you should also take on board the influence that colour can have on the psychology of potential customers.

Why colour matters

You probably have a rudimentary understanding of the psychology behind colour and take it as read that it can help set a certain mood. For example, most people associate pale blue with calm and yellow with happiness, but it goes much deeper than that. Colour is critical, as it can actually influence a decision to buy a product or whether visits turn into likes etc.

Science has shown that colour really does influence customer behaviour by evoking emotions and associations *. Suggesting that the more you understand about these triggers the more you can influence your buyers. So choose carefully.

When designing a corporate identity you will need to consider longevity, so you wouldn’t necessarily base your colour choice on seasonal trends. But you can still be guided by the proven psychological effects of colour.

And you can incorporate both the psychology and the seasonal colour trends into your marketing campaigns and new product lines, whilst still remaining true to your brand.

Of course, our recommendation would always be to add a touch of Red….. *Research by Satyendra Singh, University of Winnipeg, Canada has shown that colours can increase or decrease appetite, enhance mood, reduce the perception of waiting time.

Consumer colour survey

85%

90 seconds is all it takes to make a subconscious 7 decision

42% -more people will read a colour advert than an identical black and white advert.

of consumers identify colour as the primary influence when buying a product.

8 OUT OF 10 people say colour makes a brand more recognisable.

90% of that decision is based on colour.

Information WebpageFX.

provided

by

www.redlinecompany.com

5

Psychological Colour Guide

red Strength, passion, love, increased heart rate- perfect for creating urgency and impulse buying.

Used for ‘sale’ signs and to stimulate appetite. In some circumstances it signifies caution.

green

yellow

The human eye can differentiate more shades of green than any other colour.

It’s also the colour of health, harmony, tranquillity and nature, for this reason it is often associated with farming, organic products and fuel. It is of course the colour used in traffic lights for go!

Optimism, hope, youth, happiness, warmth, light, communication – however it can over-stimulate the nervous system and cause eyestrain.

It is often used for attention in shop windows.

orange

purple

Action; sign up, sell or buy. This is a cheerful colour that conveys enthusiasm and stimulation. Like red, it is a popular and effective call to action. It is also used for sales and for prompting impulse buys. Also, similar to red it can also suggest caution.

A regal colour associated with wealth (as purple dyes – a mix of red and blue – were only available to the wealthy), often used for advertising food, beverages and also products aimed at women.

blue

brown

Pale blue signifies continuity (think sky and sea) calm, peace and trust. The most popular colour amongst men and most commonly used in corporate branding, particularly in finance, insurance and health companies where trust and efficiency are vital. It can also curb the appetite.

Brown is a very popular colour. It suggests warmth, nature and also wealth. Browns denote the earth and warmth, whereas black and dark grey suggest luxury, wealth and quite often stability.

female colour preference

for Spring / Summe

Stramberry Ice

Marsala

Scuba Blue

Classic Blue

Lucite Green

Tangerine

Toasted Almond

Custard

Aquamarine

Glacier Grey

This spring we’ll see a mov the spectrum with an intere pale pastels and neutrals re Retro, floral and folk art and will be part of the picture.

“Many feel compelled to be because we are afraid we’ll There is a growing movem ‘quiet zones’ to disconnect f giving ourselves time to sto follow the same minimalist nature rather than being manipulated. Soft, cool hu tones to create a soothing hustle and bustle.”*

*Leatrice Eiseman, Executi Colour Institute 8

www.redlinecompany.com

er

male colour preference

2 015

Toasted Almond

Sandstone

Marsala

Lavender Herb

Woodbine

Treetop

Classic Blue

Dusk Blue

Glacier Grey

Titanium

ve towards the softer side of esting mix of bright colours, eminiscent of simpler times. d magical tropical landscapes

e connected around the clock l miss something important. ment to step out and create from technology and unwind, op and be still. Colour choices tic theme, taking a cue from reinvented or mechanically ues blend with subtle warm g escape from the everyday

ive Director of the Pantone

www.redlinecompany.com

9

PPC: Costly or cost effective?

T h e re i s n o q u e s t i o n a s to w h e t h e r ‘ Pa y p e r C l i c k ’ o n l i n e a d v e r t i si n g ( PP C ) w o r k s – i t d o e s .

T h e i s s u e i s ge t t i n g t h e f o r m u l a r i g h t .

10

www.redlinecompany.com

Hair Transplant Specialist

Alle øjenoperationer finder sted på:

Professionel laser øjenkirurgi med gratis hotelophold på Costa del Sol i Spanien.

Lasik refractive surgery

Lasik øjenoperationer i Spanien indklusiv gratis hotelophold, morgenmad og afhentning i Málaga lufthavn.

info@vamoz.es | +34 602 573 420 |+32 3 500 00 10

VASTGOED MARBELLA VOOR LEVENSGENIETERS

VAMOZ is een betrouwbare Vlaamse vastgoedmakelaar in Spanje, gespecialiseerd in de streek rond Marbella aan de Costa del Sol.

Are you looking for a hair restoration clinic with expertise in the latest minimally invasive FUE hair transplant techniques?

Bent u klaar om uw droompand aan te kopen in Spanje ?

ContaCteer vamoZ vanda ag

De prijzen staan superscherp nu !

Her er den perfekte løsning, hvis du ønsker at sige Adios til dine briller med en Lasik øjenoperation, men ikke ønsker at betale danske priser !

En øjenoperation med laser forbedrer dit syn permanent, og du vil kunne lægge briller og kontaktlinser på hylden.

Nu kan du få lavet din Lasik øjenoperation på Costa del Sol i Spanien og med dette tilbud får du ovenikøbet gratis hotelophold på Hotel Pueblo, morgenmad og afhentning i Málaga lufthavn.

Alle øjenoperation foregår på det profesionele Hospital Vithas Xanit International og udføres af deres team af højt kvalificerede og erfarne laser øjenkirurger der anvender den nyeste og mest efterprøvede laserteknik, kun 2km fra Hotel Pueblo.

Hele processen tager kun 3 til 4 dage, startende med en indledende øjenundersøgelse, så selve øjenlaseroperation, efterfulgt af en hurtig rekreation plus kontrol. Husk med Sun & Surgerys speciale tilbud betaler du kun for selve øjenoperationen, og får herudover gratis hotelophold (3 nætter), morgenmad, afhentning i Málaga lufthavn og transport til og fra klinikken på operationsdagen.

Hvorfor vælge Sun & Surgery øjenlaseroperation tilbud i Spanien;

uw naam

uw telefoonnummer

uw email

opmerkingen

VAMOZ is een betrouwbare Vlaamse makelaar voor woningen te koop in Spanje, gespecialiseerd in de streek rond Marbella aan de Costa del Sol. Wij hebben een databank van letterlijk duizenden luxueuze appartementen, penthouses, duplex appartementen, huizen en villa’s te koop aan de Costa del Sol van zowel herverkoop, op plan als nieuwbouw. Een unieke selectie immo in Spanje. Wij vinden uw droompand, op maat geselecteerd voor uw budget, locatie en stijl !

Er du træt af at se sådan her ud?

Sig “adios” til dine briller Få ordnet dit syn, nyd Costa del Sol og spar penge!

Brug 30 sekunder på at udfylde formularen her og vi vil vende tilbage til dig snarest muligt.

• •

Tel*

• Email*

• •

Kommentarer

Hair Transplant Specialist

droompand aankoopt, ontvangt u van ons een exclusief gepersonaliseerd

geschenk (twv 1000€) om uw Spaanse levensstijl een fantastische start te geven GELDIG BIJ AANKOOP VOOR MEI 2015 VAN EEN WONING TE KOOP IN SPANJE VANAF 250000€.

• Billigere priser end i Danmark • Gratis hotelophold (inkl. morgenmad)* i 3 nætter

• Danske; Bjarne og Miri fra Hotel Pueblo er danskere og er der til at hjælpe dig hele vejen igennem.

VAMOZ biedt u de keuze uit duizenden van de beste vastgoed opportuniteiten in de regio Marbella aan de Costa de Sol, de beste selectie van huizen te koop in Spanje.

Fortrolighedspolitik: Vi vil ikke sælge eller overføre dine personlige data til andre, med undtagelse af vores samarbejdspartner i dette projekt. så længe disse parter er enige om at holde disse oplysninger fortrolige.

• • • • • •

* Hotelopholdet er kun gratis, når du booker din øjenoperation gennem Sun & Surgery Costa del Sol.

á

Sun & Surgery Lasik øjenlaseroperation priser* Alle øjenoperationer finder sted på: Xanit Hospital kun 2km fra Hotel Pueblo.

LASIK øjenoperation ved bygningsfejl / nærsynethed

1,100€

LASIK øjenoperation ved (langsynethed)

1,500€

* Hvis Hotel Pueblo er booket, vil du blive indkvarteret i alternativ hotel af samme standard.

“

At få ordnet mit syn en gang for alle med en Lasik øjenoperation er en af de bedste beslutninger jeg har taget i mit liv. Resultatet er at jeg har et perfekt syn idag og ikke længere skal huske mine briller eller kæmpe med kontaktlinser. Jeg kan anbefale en laserøjenoperation på Costa del Sol med super profesionele læger det eneste jeg kan ærge mig over er at jeg ikke fik det gjort noget før.

L. Lyster

info@sunandsurgerycostadelsol.com | 0034 665 605 417

Samen met een professioneel netwerk van vastgoedspecialisten, bieden Bert en Inge aan land- en taalgenoten (hoofdzakelijk zelfstandigen en ondernemers) toegang tot duizenden vastgoed opportuniteiten aan de Costa del Sol. Daarnaast ondersteunen zij uw aankoopproces met onafhankelijk professioneel fiscaal en juridisch advies.

GETUIGENISSEN

T&Cs apply.

Please contact us for more info

“ www.sunandsurgerycostadelsol.com

ontmoet Bert tock (oprichter vamoZ) en ontdek de marbella lifestyle. klik Hier om de video te Bekijken.

Contacteer Bert vandaag: info@vamoz.es | +34 602 573 420 |+32 3 500 00 10

Het klikte tussen ons en Bert zodanig zelfs dat hij en zijn vrouw Inge ons bij het verhuizen zijn komen helpen en ons advies en steun verleenden.

Iedereen die in deze streek iets wil kopen raden we Bert aan omdat hij niet enkel met woorden maar ook met daden zijn klanten bijstaat.

“

Ægteparret Miri og Bjarne gjorde deres drøm til virkelighed da de flyttede fra Danmark til Benalmádena Pueblo i 2013 hvor de købte de nyrenoverede Hotel Pueblo. Som gæst på dette stilfulde familiedrevne hotel er du garanteret en venlig velkomst på dansk og Bjarne og Miri er der til at hjælpe dig med ethvert aspekt af dit ophold.

Hotellet er ideelt beliggende i hjertet af den gamle landsby Benalmádena Pueblo, kun 2 km fra Hospital Xanit og en kort køretur fra Málagas lufthavn.

Hair Transplant Specialist

In 2012 gooiden Bert en Inge Tock hun leven over een totaal andere boeg en verhuisden van Antwerpen naar Marbella. Vandaag genieten zij elke dag van het leven op een gezonde, relaxte manier en runnen VAMOZ onder de royaal aanwezige zon.

VAMOZ is een Vlaamse makelaar aan de Costa del Sol met als doel uw Spaanse droom te verwezenlijken en u te begeleiden in uw leven van zon, zee, golf, gastronomie en genieten met nieuwe vrienden in Zuid-Spanje.

“

om Hotel Pueblo

“

Peter S. - Kieldrecht

The Panno Clinic’s multilingual team was chosen and trained personally by Dr. Panno in his breakthrough methods to ensure the best hair transplants and the highest standard of service at all times.

Hair Transplant Specialist

“I can’t thank Dr Panno and his team enough for helping me regain my lost hair. After searching many sites and investigating background of hair surgeons I found Dr Panno. I felt relaxed about surgery once the procedure was explained during a consultation with Dr Panno in London . After several month my hairline has been restored, and I am feeling great.”

The entire process has been transparent, professional and friendly.

The actual operation took about 8 hours and was virtually pain free.

The new hairline and thickness are completely in line with what Dr Panno promised. Unlike some clinics, which conduct a broad range of operations, Clinic Panno is specialized in hair. And that’s the type of competence you want

Peter UK, 17 October 2014

William Málaga, 30 November 2013

Hair Transplant Specialist

Hair Transplant Specialist

Hair Transplant Specialist

Hair Transplant Specialist

MALE HAIR RESTORATION

HAIR TRANSPLANTS FOR WOMEN

CAMOUFLAGE SCAR TISSUE

Special hair loss restoration technique for natural looking undetectable hair transplants for men

Pioneering Panno technique to restore your crowning glory with superb natural results

Ask about reparative treatments to restore hair to scar tissue caused by burns, lacerations, previous transplants and more.

Hair Transplant Specialist

Hair Transplant Specialist

FOLICARE non-invasive hair regrowth treatment We also offer non-invasive and preventative hair loss medications and treatments

Ctra N-340 km 176 Puerto Banus.

Nuestra Señora de Gracia 9 Marbella.

Call us today (+34) 952 586 286. info@hairtransplantpanno.com Hair Transplant Specialist Hair Transplant Specialist

De houding en de begeleiding van Bert ging voor mij veel verder dan een makelaar die probeert een zoveelste pand te slijten: hij was vooral een vertrouwensfiguur die aan mijn kant stond met als enige doel om mij een aankoop te laten doen waar ik (en hij) volledig kon achterstaan.

“

copyright © Dr.Panno

Eerst leek het nog ver weg, het zonnige Spanje, maar door jou en je gedrevenheid en sympathie, let wel zonder opdringerig te zijn, zijn we de trotse eigenaars geworden van ‘n gezellig appartementje.

Niets was teveel, je hebt ons ingelicht over de regio, de voor- en nadelen en ons rondgeleid. Bedankt voor alles!

www.vastgoed-marbella.be

Nadia en Peter M. - Lebbeke

Book your free video consultation today The Panno hair transplant clinic was founded by Dr. Ezequiel Panno, a leader in his field recognised in the medical community for his pioneering invisible suture technique. Over the last 10 years he has carried out more than 10,000 treatments restoring hair to heads, beards, eyebrows and camouflage for medical scars. Originally from Argentina, Dr. Panno has practiced in Brazil, Canada, the USA and Spain and is licenced to practice in the UK. He also lectures and consults for some of Spain’s most prestigious clinics.

Read what our clients say about us. But you don’t need to take our word for it, we’ll be happy to put you in touch with clients who will tell you themselves.

WA ArOM VAMOZ?

Vithas Xanit International Hospital ligger på Costa del Sol i Benalmádena kun 2 km fra Hotel Pueblo. Hospitalet betjenes af 250 højt kvalificerede læger, der leverer en førsteklasses medicinsk service. Hospitalet behandler kun med den nyeste og mest efterprøvede laserteknik, det betyder en øjenoperation, der er hurtig og som udføres med optimal præcision og sikkerhed. Alle lægerne taler engelsk, og der er også en dansk oversætter til rådighed, hvis det er nødvendigt.

request:

Testimonials

Before and after

Vertel ons wat uw criteria zijn, wij zoeken de passende selectie en organiseren uw bezichtigingstrip. Stel niet langer uit, nu is het ideale moment om aan te kopen !

om Vithas Xanit international Hospital

email

Why you should choose Dr Panno hair transplant clinic…

• Best hair transplant surgeon; pioneering hair transplant techniques • Save money; affordable hair transplant costs compared to Ireland • Pain free; minimally invasive • Privacy; virtually invisible, minimal scarring • Convenience; short down time of only 2 to 3 nights in Spain • Peace of mind; lifetime guarantee (incl. aftercare & check-ups)

1,000€

LASIK øjenoperation (komplicerede sager) * Alle priser er per øje.

fill in this form to request a free video consultation

phone

Private, convenient and cost effective…spend a few days in Spain undergoing hair restoration treatment with one of the country’s most sought-after hair transplant surgeons, recuperate in the sunshine and return home with newly transplanted hair. We can even help you with your travel and accommodation arrangements.

Eerstelijns golf- en strandprojecten Bankbeslagen en superdeals Luxe villa’s Penthouses, appartementen en duplexen Bouwgronden Op plan, herverkoop of nieuwbouw

“

• Afhentning i Málaga lufthavn og transport til og fra klinikken på operationsdagen.

wij HeBBen Het allema al…

KontAKt BjArnE For MErE inFo

Marleen en Eddy V. - Westende

LIDMAATSCHAP TOT DE VLAAMSE VAMOZ BELEVINGSCLUB De aankoop van een eigendom in Spanje geeft u automatisch toegang tot de VAMOZ club, een exclusief gezellig netwerk van gelijkgezinde Vlaamse levensgenieters.

U wordt uitgenodigd om vrijblijvend deel te nemen aan een aantal unieke belevingsevents waar u op een leuke en sociale manier nog meer van uw tijd in Spanje kan genieten.

design by redlinecompany.com

Hair Transplant Specialist

“

• Profesionel Hospital: højtuddannede engelsktalende LASIK øjenkirurgier der udelukkende bruger den nyeste og mest efterprøvede laserteknik

Are you ready to restore your hair to its former glory?

name

Spain has a reputation for medical excellence and cost effective treatment. Dr. Panno is an expert in pioneering minimally invasive hair transplant surgery performed in a state of the art Marbella clinic. The price of this type of treatment in Spain is much lower than the cost of a hair transplant in Ireland.

Als u via VAMOZ uw Spaanse

320 dagen zon per jaar Prachtige stranden, trendy shopping en tongstrelende gastronomie De grootste concentratie golfterreinen in de wereld, een bruisend nachtleven, het beste van Spaanse cultuur en natuur Makkelijke toegankelijkheid via de luchthaven van Malaga Een unieke levensstijl in een dynamische omgeving

Hair Transplant Specialist

Improve your life, increase self-confidence and feel great with a new head of hair by undergoing a FUE hair transplant at Hair Transplant Specialist Hair Transplant Specialist Dr. Panno hair transplant clinic in Marbella, Spain.

ZENDEN

Marbella biedt u het ganse jaar door:

Navn*

Lifetime guarantee, after care & check ups

Neem de eerste stap om meer van het leven te genieten en ga voor dat relaxte Spaanse vakantiegevoel, vanop uw eigen terras. Vul VANDAAG dit formulier in en ontdek wat uw persoonlijke geschenk (twv1000€) is.

Verander uw leven en investeer in uw toekomst door een tweede thuis te kopen in Marbella, Spanje, één van de meeste hippe locaties in de hele wereld.

Priser fra kun 1000€ per øje inkl. 3 nætter i Hotel Pueblo på Costa del Sol, afhentning i Málaga lufthavn, morgenmad og palmetræer...

Hair Transplant Specialist

www.pannohairtransplant.com/ landing.html

Als u

ContaCteer onS vanda ag nog

via VAM OZ droompa uw Spaanse nd aank ontvangt oopt , u van ons een sief gepe

exclu

gesc

rsonalise

erd

henk om uw (twv 1000€) Spaanse een fant leven astische sstijl start te geve n

Zet nu de eerste stap om uw Spaanse droom waar te maken !

Vul dit formulier in en vergeet niet dat wij een exclusief waardevol en gepersonaliseerd geschenk voor u in petto hebben na uw aankoop, uit onze selectie vastgoed in Spanje.

To the uninitiated both the concept and potential costs associated with PPC can be daunting but once you understand that creating a campaign is virtually a science, it is seen less of a gamble and more as an extremely efficient method of lead generation.

So what is ‘pay per click’?

As the name suggests, it is a method of online advertising whereby a payment is taken each time someone clicks on your advertisement – a click-through.

The PPC – paid adverts - appear at the side and above organic (nonpaid) advertisements on search engine results pages (SERPs) such as Google, Yahoo, Bing and social media platforms such as Facebook and Twitter, depending on your chosen campaign.

The position of a PPC advert will be determined by the keywords used in the text and is ranked by the search engine based on the ‘cost per click’ and ‘quality score’.

The ‘cost per click’ is based on the price of each individual keyword

within the search engine’s bidding system and the quality score takes into account the relevancy of your advert to your product, landing page or website. uw naam

uw email

uw telefoonnummer

opmerkingen

ZENDEN

Tot ziens in Marbella. VAMOZ!

Some keywords are more expensive than others (depending on the competition) but the costs can be managed by undertaking in-depth research and creating a proper strategy. And a properly managed PPC strategy can dramatically extend your reach and generate targeted leads, which is one step closer to increased sales.

This is where Redline can help.

Our Google Certified staff has expertise in creating, implementing and managing successful PPC campaigns targeted to reach specific markets, demographics and geographical audiences, designed to generate less costly leads.

Free PPC audit Get a free audit of your current PPC campaign If you don’t already have a campaign running let us set one up and we’ll increase your leads.

Call us to arrange your audit or free online advertising consultation on 952 816 678

One of the most satisfying aspects of PPC campaigns is that unlike other forms of marketing, such as print ads, billboards or flyers, it is possible to measure all aspects of the campaign to ensure that you are getting the maximum returns on your investment. www.redlinecompany.com

11

The ultimate guid

de to home design

If you work in a creative field, be it fashion, graphic design or interior design, you’ll know that success depends on talent, know-how and of course inspiration.

It is these types of businesses that benefit the most from the explosion in the popularity of social media sites as visual aids, mood boards and a method of sharing ideas.

As an interior designer, Houzz could be one of the most useful social media tools in your arsenal.

It runs equally well as a website, smartphone app and tablet app, using a combination of the words and images to generate a ‘buzz’.

It started as a side project but now has a community of more than 20 million homeowners, home design enthusiasts and home improvement professionals around the world. Called the “Wikipedia of interior and exterior design”

by CNN, Houzz has the largest database of home design ideas on the net, with over 1,500,000 high resolution photos.

Like Pinterest, Houzz is a social network for idea and photo-sharing, complete with lots of high resolution photos of room designs which can be saved as ‘ideabooks’ for reference later.

One of the most useful features is its ability to connect consumers with thousands of designers, architects, builders and their services and products.

Houzz allows you to upload photos of projects and to chat with others who are interested in home design. Using the ‘find a pro’ feature, consumers can search for a professional in their area and it gives local professionals a platform

to promote their business. There are currently 71 professionals signed up to Houzz around Marbella alone.

Another smart feature of this application is that you can add tags to photos of room designs which when tapped will reveal details such as how much the item costs, where it can be bought and if it is available online etc.

How Houzz works

If you would like to promote your business on Houzz, Redline Company can set up and manage your account for you on a monthly basis.

Call 952 816 678 to ask about our social media packages.

Perfect Marbella …the name says it all The Costa del Sol property experts with an international outlook Perfect Marbella is one of Spain’s largest Norwegian real estate agents and a favourite amongst Scandinavian and international buyers since 1999.

Formerly known as ‘Spanord’, in January 2015 we changed our name to Perfect Marbella to reflect our connection to Marbella, the coast and the property. As part of our rebrand, we also have a smart new look and a state of the art website… but don’t worry our excellent standards of service remain the same and we’re as committed as ever to helping our clients to find their own perfect piece of Marbella.

Let us help you find your Perfect Marbella property.

Call our friendly multilingual team on 952 857 563 or pop in to our Marbella office for a chat.

Avda. Ricardo Soriano 65 (planta 2-4), 29601. Marbella. Spain. info@perfectmarbella.com | www.perfectmarbella.com +34 952 857 563

MARKETING

external marketing department . online marketing . web design . social media . press . merchandising www.redlinecompany.com

16

www.redlinecompany.com

Affordable laser eye surgery in Spain with free accommodation, breakfast and airport transfers Prices from only 1000 € per eye incl. 3 nights in Hotel Pueblo on the Costa del sol, pick up from the airport, breakfast and palm trees...

info@sunandsurgerycostadelsol.com/en | 0034 665 605 417

Weddings | Private Events | Catering

+34 689 992 163 enquiries@thecourtyardmarbella.com | www.thecourtyardmarbella.com www.redlinecompany.com

17

18

www.redlinecompany.com

Redline Company designs 2015 calendar for ‘Triple A’ animal charity Marbella based marketing agency Redline Company has once again joined forces with Triple A to design a super cute 2015 calendar featuring a selection of impossibly adorable cats and dogs that urgently need a new home. The calendars are on sale to the general public at the market in Puerto Banús every Saturday morning, in selected veterinary clinics and are also available from Triple A.

Triple A, a non-profit charitable organisation, provides these unfortunate animals with medical treatment, food, shelter and whenever possible finds them a new permanent home. So when Redline received the call for help, as ‘the agency with the big heart’ they had no hesitation in agreeing to help and immediately offered to design the calendar. Other contributors include photographer Kevin Horn (www.khphotography.co.uk), PR Grafis (www.prgrafis.es) and Talia Giraudo (www. thoroughlygorgeous.com).

www.redlinecompany.com

19

The idea behind the calendar is to raise money and also public awareness of the sheer magnitude of the situation and the number of pets that are being abandoned every year. It also allows the charity to say thank you to all of the volunteers who donate their time and energy to helping the animals, and those who have adopted them as their new pets.

Line Lyster founder and director of Redline says, “Social responsibility is very important to Redline and whenever possible we try to offer our support to local charities. We’re always keen help the local community. We know from our previous collaboration with Triple A – last year we designed a shopping bag – that they work extremely hard with very little funding.

This is our way of helping to raise their profile and hopefully raise some much needed funds.”

For more information about Redline Company’s marketing services contact and Triple A’s 2015 calendar contact info@redlinecompany.com. www.tripleamarbella.org www.redlinecompany.com

20

www.redlinecompany.com

Social responsibility is very important to Redline and whenever possible we try to offer our support to local charities.

www.redlinecompany.com

21

Reg. Nº: D.G.P 1557

Burglar alarm installation and security systems for homes and businesses from Málaga to Marbella on the Costa del Sol

Secure your property with our instant call out service for only 1€ per day

Est. 1983

Alarma Universal S.A. Avda. Torreblanca, 1 Edif. Trébol, 29640 Fuengirola Tel: +34 952 46 10 37 | alarma@alarmauniversal.com | www.alarmauniversal.com

Your one-stop-shop for property related services on the Costa del Sol •Properties for sale •Property management •Project Management •Interior Design ….and much more.

Angels Property Services Sales office, Urb. La Alzambra, 29660 Marbella (+34) 952 81 92 59 | info@angelsproperty.com | www.angelsproperty.com Call for a free consultation or pop in for a chat. We speak English, German and Spanish.

22

www.redlinecompany.com

A Bimonthly Style Magazine for the Affluent Homeowner on the Costa del Sol and Gibraltar On the Coast, choosing the right advertising medium for your company can be a minefield…

HOME & LIFESTYLE MAGAZINE BRINGS RESULTS

Home & Lifestyle Magazine is an ethical and established English publication that makes a strong commitment to a high print run and quality editorial content.

“I have advertised with Home & Lifestyle Magazine on a consistent basis and I have found it’s a great medium to promote my business as it has proved to bring us clients.”

Udo Fleischmann, Atlas Group “We very much enjoy our collaboration with Home & Lifestyle Magazine. We found the magazine to be effective and well-distributed.”

Carl Creemers, Max Beach

It is for this reason that Home & Lifestyle Magazine has so many loyal advertisers! But don’t just take our word for it…

For more information on how your business could benefit from appearing in Home & Lifestyle Magazine, call (+34) 952 905 000, email info@homeandlifestyle.es or go to the website: www.homeandlifestyle.es

“We have advertised in many publications but Home & Lifestyle Magazine has proven to be very responsive and has brought us the most clients. We are very impressed with this magazine.”

Joaquín Serrano Díaz, Roman Windows.

´

Advanced Physiotherapy • Osteopathy • Sports Medicine • Latest Technologies C/ Comercial la Alzambra planta, 1 Nueva Andalucía 29660 Marbella +34 666 82 40 50 |+34 952 90 85 75 | info@centromedicoreque.com

www.centromedicoreque.com

New Launches

24

www.redlinecompany.com

www.perfectmarbella.com Previous known as Spanord, this company underwent a complete rebrand. Redline created a new corporate identity including the logo and strapline. We also designed and programmed a supermodern new website complete with a bespoke aerial map search and personalised MLS search. The launch at the end of January 2015 was announced via an HTML newsletter and press release created and distributed by Redline, and an advertising campaign.

Urb. San Javier 13. Nueva Andalucía, 29660 Marbella.

Tel: (+34) 952 816 678 | Fax: (+34) 952 812 205 info@redlinecompany.com

Please sign and fax back on 952 812 205

www.redlinecompany.com

Client name: Perfect Marbella

page 1

Subject: Press release - rebrand and new website Planned distribution date: 3rd Feb 2015 I authorise the below press release and image to be sent out to the press. I have proof read the publication prior to approving and agree that Redline Company will not be held responsible for errors in copy found hereafter. any Redline Solutions S.L.U • Urb. San Javier 13  29660 Nueva Andalucía Marbella • CIF: B92578020 www.redlinecompany.com • info@redlinecompan y.com Tel: (+34) 952 816 678 • (+34) 600 659 063 • Fax: (+34) 952 812 205

Press Release For immediate release Perfect Marbella announces corporate

February 2015 rebrand and new website launch

After much anticipation, long-established Norwegian owned real estate specialists revealed that the company has rebranded ‘Spanord’ and as from January 2015 will trade as ‘Perfect Marbella’.

As part of the new brand, they also launched an impressive new website featuring the latest styling and functionality.

Perfect Marbella (previously Spanord) was established in 1999 and soon became one of the largest Norwegian property companies in Spain. The company initially helped Scandinavian buyers but today their clientele is drawn from a much wider international audience, which needed to be reflected in their branding. Perfect Marbella was chosen to give clients a better understanding of the company’s connection to the name, the coast and the property market in Marbella.

The website at www.perfectmarbella.com also reflects the company’s rounded approach, not only to providing professional property services but also legal, rentals, maintenance and construction services. The design and functionality of the site were painstakingly considered to adhere to the company’s exacting standards and attention to detail, to showcase the wealth of properties available and provide an enjoyable user experience.

Taking design to the next level, you can just click on the stunning aerial map of the Costa del Sol coastline to select your chosen area to reveal a search facility for instant access to the desired properties. There are also some useful tips on the buying process, a comprehensive golf guide, area guide and a blog section.

+34 952 857

Spanord Rebran

all

proper ta del Sol look The Cos onal out te internati ian real esta with an l st Nor weg

large internationa of Spain’s vian and bella is one Scandina Perfect Mar amongst a favourite agents and our e 1999. buyers sinc we changed 2015 , ary Marbella ’, in Janu ection to ‘Spanord known as ct our conn also have Formerly bella to refle of our rebrand, we ry Perfect Mar don’t wor . As part name to site… but property we’re as t and the the art web the coas same and a state of the and ect ain look own perf service rem a smart new find their dards of clients to llent stan our exce helping our as ever to ed mitt com bella. piece of Mar

Aerial map search facility Norwegian, Spanish & English Mobile responsive Bespoke search facility

--Ends—

reflect our the Spanish international outlook proper ty market, loca , expertise in the magneti sm the l knowle

FOR PRESS INFORMATION OR IMAGES Costa del dge and buyRESOLUTION, ers, we hav IN HIGH Sol holds PLEASE CONTACT REDLINE COMPANY for foreign line with our e rebranded as Per press@redlinecompany.com fect Marbell new corp • Please note

that we cannot distribute thislaun orate iden a. In pressche release d a until signed approval has tity, fantaasti correct before signing, as we cannot been we hav received.

Please check that all aspects of this proof c newof web accept responsibility e also ww your approval w.perfeforctm are follow it up. • Editorial can never incorrect sitecopy. • We can only To toenh be guaranteed as the make the effort send anc editorial team information arbofella and e the sea the publication Editorial team of each publication the .com always has the final choice of content. bes re-writes all or t pos parts It is posible that of this we hav press release to suit thedes therchabilit y and igne sibl style e use e incl d magazine. of the to

Signature and date:

provide r you need to know whe experience and eve rything proper ty on the Cos n buying, selling or renting ta del Sol.

d your p you fin Let us hel property.

Marbella Perfect 563 952 857 on ual team . dly multiling e for a chat Call our frien bella offic to our Mar or pop in

a. Spain.

01. Marbell lla.com 2-4), 296 rbe 65 (planta erfectma rdo Soriano com | ww w.p lla.

Avda. Rica ectmarbe 857 563 +34 952 info@perf

use uded a spe coastline, ctacular aeri r experience acce both exclusi ss to thousands of al map of the proper ties ve and in conjunc tion of leading – pro with a net developmen per ty professiona work ls - includin ts, resales, g new luxury villa bank reposs s, apartm essions ents and out for our private esta and blog and tes. Watch up to the information minute arti and news cles, proper ty relating to market. the Spanish Click her ww w.perfe e to take a look ctmarbella .com

Spa

nish Proper The Spanish ty Perfor mance in intense scru proper ty market has 2015 been und tiny over the er spotlight last few is about to get even brig years and the are looking hter. Analyst at 2015 as prices bot the year whe s tom out. Rati n pro per managemen ty ngs agencie t compan statistics ies and the s, banks, asset offic Spanish nati predictions e are all offering the onal ; the Spanish same opt imistic recovering proper ty and is set sec tor is to play an economy…. important role in the Click thro

Read mor e ugh to blog below

T. +34 952 857 563 Avda. Rica 29601. Mar rdo Soriano 65. Plan ta 2-4 bella. Spain. © Perfect Marbella

www.redlinecompany.com



• • • •

it me says …the na Marbella Perfect s ty expert



Special features:

563

ds to Per A delighted Knut Helge Nordbotn, founder fect Marbe andSinc director of Perfect Marbella explains, “The new e Spa clearly conveys our love of Marbella. name nord was lla to Refl We wanted to communicate established our enthusiasm provided ect Intern for the Marbella lifestyle and for helping clients realise professdreams. in 1999 we their own Spanish properties ational Clie ional Spa We’re thrilled with new website; it reflects our modern have a prelists the nish dom outlook, clearly nt Base ourinan services and introduces the pro per ty tly Sca our friendly team who are on-hand members of services ndin ove throughout avia therentire the last to buying process ….and beyond.” n audienc few years e. Howeve include a our reach r, Perfect Marbella wider inte has expand rnation help people ed to Avda. Ricardo Soriano 65. Planta 2-4 from all ove al client base and 29601. Marbella. Spain.

Spanish pro we now r the world per ty dre to ach info@perfectmarbella.com ieve their ams. +34 952 857 563 To

25

Hair Transplant Specialist

www.pannohairtransplant.com Marbella based hair Specialist transplant clinic asked Hair Transplant Redline to update the company’s corporate image by creating a new logo, website, landing page and PPC campaign to generate leads. As a retainer client, Redline continues to produce all of the clinic’s printed and online marketing and advertising material, and manages the PPC campaigns.

26

www.redlinecompany.com

Hair Transplant Specialist

Special features:

Hair Transplant Specialist

• Corporate identity creation • Website design & programming • Copywriting services for editorials, adverts & press releases • Graphic design adverts, billboards, banners, vouchers and social media images • Print management & location

www.sunandsurgerycostadelsol.com This is a new concept launched by the Hotel Benalmadena Pueblo in conjunction with the Vithas Xanit International Hospital, offering cost effective eye laser surgery in Spain and free accommodation during the procedure.

Redline created a brand new corporate identity, including the name, logo and branding, which were incorporated into a bespoke landing page.

To generate leads we also set up a Google Adwords PPC campaign targeted at Danish market.

Special features: • Keyword research in Danish & English • Danish & English keyword rich text • Google Adwords PPC campaign set up in Danish • PPC purpose built landing page

www.redlinecompany.com

27

Special offer for Redline’s clients only

Top quality photography and videography

Nothing is more effective than high quality professional photos. They capture the imagination and make that vital positive first impression. Take advantage of this unique opportunity to work with internationally renowned professional photographer / videographer Peter Staes from Image Guru to dramatically raise your company’s profile.

Special photo pack

Special e ackag video p

editing o ot an d h s o e vid only 2 hours (ex IVA) 1 location

0€ only 50

www.redlinecompany.com

2 hours pho

to shoot an

only 250€

age

d digital fin ishing cation only

(ex IVA) 1 lo

Tel.: (+34) 952 816 678

T&Cs Payment must be received before videos and photographs are delivered. Only on the Costa del Sol

New generation hair transplants

Pioneering minimally invasive hair restoration techniques Hair transplant specialist Dr Panno For more information:

+34 952 586 286 www.pannohairtransplant.com

Design knows no limits so neither do we!

T. 952 817 129 info@wearefoc.com focdesign.es Av de Gustavo Adolfo Becquer, 16 Nueva Andalucía WEAREFOC FOCDESIGN

INTERIOR DESIGN | COMMERCIAL & RESIDENTIAL | PROJECT MANAGEMENT 3D RENDERS | REFURBISHMENTS

you want

more clients?

A professionally designed landing page and a carefully researched Google PPC advertising campaign is one of the most cost effective ways of reaching your target market and generating leads – fast!

Get your Google PPc campaign going now!

Redline’s Google Certified marketing team can design, write and programme your landing page and create a Google Adwords campaign designed to generate targeted quality leads.

sHow

tHis a D + 75€ t Vert anD Ge o t sp your fi rst Goo end on gle cam paign *

Call 952 816 678 for a no obligation consultation and find out how we can get your business going this year. If you’re already running a PPC campaign ask us for a free audit. follow us on: *T&Cs apply.

society_january2015.indd 1

21/01/2015 13:24: