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Customer Story
Meralco
Increasing Customer Value with a Prepaid Energy Solution Utilizing real-time billing and charging to provide greater accessibility, transparency and a superior customer experience.
Revolutionizing the Philippine Energy Market The Philippines is a country undergoing significant transition, as it develops from a subsistence and agriculture based economy to one that is more services and manufacturing orientated. At this point in time the country remains characterized by varying levels of income distribution and energy infrastructure across the country. As the largest distribution utility in
the Philippines - distributing power throughout Metro Manila and neighboring provinces - Meralco wanted to bring greater value to its customers, and make energy more accessible to a broader section of the population, especially those who couldn’t afford a deposit and monthly energy contract. In addition to its current offers of tiered postpaid and time-of-use (ToU) tariffs, Meralco sought to improve the customer experience, and increase its competitiveness, by introducing prepaid energy. Meralco implemented an Advanced Metering Infrastructure and launched
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a large-scale prepaid energy program to collect and manage real-time energy consumption data. Utilizing smart meters, Meralco required a flexible and dynamic real-time billing solution, to monetize new services that better serve customers. Powered by Redknee Unified, Redknee’s real-time energy billing, rating and charging solution was installed to provide a centralized rating and pricing system for Meralco’s electricity products and services. The real-time capability and tariff flexibility supports Meralco to offer tiered prepaid energy tariffs using multilevel thresholds to enhance the customer experience.
With Redknee, Meralco is able to increase customer satisfaction and loyalty by offering its prepaid energy customers’ targeted promotions, incentives and multiple payment options, in real-time.
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stablished as the “Manila Electric Railroad and Light Company” in 1903, Meralco is the largest distributor of electrical power in the Philippines. Today, Meralco provides more than 50% of the total electricity usage in the Philippines and powers over 5.3 million residential, commercial and industrial customers. The company’s major shareholders are the Philippine Long Distance Telephone Company (PLDT) and the San Miguel Corporation.