INSIGHT / April 2016
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The Evolving Telco Provider Increasingly, consumers want customizable plans with personalized amounts of text, voice and data features. In response, operators are adapting their products to procure and retain customers.
5G With the first trials and limited commercial offerings of 5G technology launched, the use of this new standard is set to soar. Initially, operators may be challenged to balance fluctuating bandwidth services, new business models and service offerings. However, 5G services, supported by real-time pricing models, will inevitably be more versatile than current services.
The App Economy Consumers are seeking improved user experience and engagement with their applications. To gain a competitive advantage, operators should consider partnering with providers of over-the-top content to utilize embedded data for insight into consumer behavior, redefine their role in the App market, and provide combined connectivity and digital services.
Connected Ecosystem The scope of connected people, products and devices is continuing to grow and diversify. Apple Carplay and Google Android Auto are two recent market entrants that are enhancing the connected car experience. Entrants can transform existing markets with the introduction of connected devices and sophisticated technologies. As connected devices continue to gain in popularity, the opportunity and number of devices will only increase.
Everything as a Service Business models are shifting from ownership to usage, leasing and service based models. We are set to see new services such as usage based car insurance as well as more sophisticated leasing models in which the value of equipment is determined at certain milestones to optimize reselling opportunities. These innovative solutions are set to become more widespread this year.