marketplace JOZ SALON & SPA
An Evolution in Hair Repair
With the power of keratin, 22 carat gold and white clay, KeraStraight has been developed to simultaneously repair and straighten hair. KeraStraight is suitable for all hair types from virgin, untreated hair to highly damaged and weak. This evolution in straightening and repair delivers beautifully shiny, straight and healthy hair. Keratin is a natural compound found in hair, skin and nails and it is this protein that gives your hair its strength. This ‘liquid hair’ blends with the hair on your head, dramatically improving its quality on both the inside cortex and the outside cuticle layers. Smaller keratin molecules penetrate the cortex improving and repairing the quality of the hair from the inside. This adds strength, elasticity and moisture resulting in smooth, soft, shiny and straight hair. The larger keratin molecules coat the hair cuticle and protect against environmental effects such as UV rays, smog and smoke, thus preventing further 142 June 2016
damage to the hair shaft. The effectiveness of the nano particles of keratin are fortified with the addition of 22 carat gold. Gold is an element well known for its unique ability to affect negative ions. The gold in KeraStraight is sequentially processed to the point that it breaks down into the smallest possible nano particles. As a result, the gold is able to permeate the hair, working in tandem with the keratin to bring about a robust yet elegant transformation. KeraStraight brings new life to your hair, even after years of damage. Joz Salon & Spa answers some frequently asked questions about this treatment: Can I apply KeraStraight myself? No, do not try this at home. The keratin treatment must be applied by a fully trained hair professional only. Can KeraStraight be applied on chemically treated hair? Yes, the keratin treatment will not damage the hair and can be applied to all hair types or over
any previous chemical treatment, including virgin, coloured, highlighted, permed, relaxed or straightened hair. Is this treatment a permanent straightener? No, KeraStraight is based on keratin, the hair’s natural protein, and will gradually fade out over time. When can I colour my hair? It’s best to colour your hair prior to the KeraStraight process or after two weeks or more. How long does the treatment keep the hair straight and treated? It will last up to four months, depending on the hair type. The treatment lasts longest on chemically treated hair like coloured or relaxed. On virgin hair, the results will last longer after the second or third application. How long should I wait before washing my hair? For best results, the hair should not be shampooed for the first three days after application. Can I tie my hair back or wear a ponytail? No, not until you’ve shampooed your hair after three days. What should I do if my hair gets wet during the first three days? Blow dry and re-iron immediately. How long does the process take? Usually between two to four hours, depending on hair length and type. What shampoo must be used before and after the treatment? Before the treatment, we recommend using KeraStraight Pre-Treatment Cleanser and after the treatment, use KeraStraight Straight Maintain Shampoo and KeraStraight Straight Maintain Conditioner. These products are sodium chloride free (which would strip the keratin from the hair) and help to maximise the longevity of KeraStraight. When should I have my next KeraStraight? After three to four months, or as needed. Can I have the treatment every month? Yes Can I use hair-spray, gel, mousse or any other hair products during the three day period? No, hair must be left completely natural until it is first shampooed after three days. Call 17 369-133, 16 031-120 or 17 756-449. www.bahrainthismonth.com