t happened over beers. Childhood friends Chad Ludeman and Nic Darling were in the process of making a huge change—leaving their jobs to launch a development company. Neither one had any work experience in architecture or design, but they could see a shift happening—green, energy-efficient building was the future, and they had a chance to capitalize. The pair were were brainstorming, mulling over
traditional business models and rehashing their extensive research, when a distressing question arose: Did they really want to build houses that they themselves couldn’t afford? That their friends couldn’t afford? That same night, they went home and registered a domain name: 100khouse.com. ¶ Ludeman and Darling have been friends since fifth grade. They grew up in a small, one-traffic-light town about 20 minutes south of snowy Rochester, NY. Even after attending different schools and moving away from their families, the two friends kept in touch and eventually relocated to the Philadelphia area. [↘] may 20 10
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