Institute of Politics & Governance - Logo Design - Initial Studies

INSTITUTE OF POLITICS & GOVERNANCE L O G O

RED FUERTES redthemod@gmail.com Copyright © 2013 Red Fuertes - April 2013

C O N C E P T S

/

S T U D I E S

SPACE BRAND CONCEPT

INSTITUTE OF POLITICS & GOVERNANCE LOGO DESIGN

PROJECT PROFILE & BRIEF

SCHOOL/ ACADEMIC

COMMUNITY/ SOCIAL WORK DIGNIFIED

IN S T IT U T E OF POLITICS & G OV ERN A N CE “ B r inging t he Cit izens in” 2 0 th An niversary of Championing & In n o va ting Participatory G overnance CURRENT LOGO

T R AININ G & RESOU RCE “ SC HOOL IMA G E” T HINK T AN K R E SE AR CH A RM

SYMBOLISM/ INSPIRATION IMAGE OBJECTIVES

C OLOR FUL MA KE - OV ER BOLD A G G RESSIVE PEOPLE - EMPOWERMENT & SOCIAL TRANSFORMATION

SYMBOLISM

RED FUERTES redthemod@gmail.com Copyright © 2013 Red Fuertes - April 2013

SPACE BRAND CONCEPT

INSTITUTE OF POLITICS & GOVERNANCE LOGO DESIGN

LOGO CONCEPT A

dimensional

lively, textured

ordered, clean

The logo is a dimensional interpretation of what the IPG represents - the building blocks of community-development which are political soundness and good governance. It is rendered in the palette of the national flag, and given depth with shadows, the same way that the IPG gives depth to governance framework through research.

RED FUERTES redthemod@gmail.com Copyright Š 2013 Red Fuertes - April 2013

SPACE BRAND CONCEPT

INSTITUTE OF POLITICS & GOVERNANCE LOGO DESIGN

LOGO CONCEPT B

dynamic, festive

elegance, finesse The IPG brings the citizens in, the same way that our local fiestas are social equalizers inspiring community spirit & building. The festive buntings (banderitas) of our local fiestas, is the visual inspiration for the rosette form, while the font used balances the rich, full-bodiedness of a sans serif, with the flair of a dynamic, and modern termination.

RED FUERTES redthemod@gmail.com Copyright Š 2013 Red Fuertes - April 2013

SPACE BRAND CONCEPT

INSTITUTE OF POLITICS & GOVERNANCE LOGO DESIGN

LOGO CONCEPT C

nationalistic

classical

dignified

A more classical approach, it distills the objectives of the IPG into one strong graphic - that of a torch lighting the path to social reform and progress, focusing proponents through politics and governance. This is further strengthened by the use of the national flag’s palette, and a strong elegant font echoing romanesque serifs that symbolizes transparency & pride.

RED FUERTES redthemod@gmail.com Copyright © 2013 Red Fuertes - April 2013

SPACE BRAND CONCEPT